BRAND GUIDELINES
Advertising
What is Binary Festival?
Printed Aspects Social Media
Branding A guide to Binary Festival design assets & visual specifications Logo Typography Colour Recomended Backgrounds
Overall
CONTENTS
Introduction
A two day festival that brings together the creative and digital professionals of the Northwest, England. Discussing the future of creativity, digital media and the future of technology. The festival welcomes keynote speakers from creative and digital communities around the world, exploring the most incredible projects being developed, the networks changing the world and the behaviour that’s shaping tomorrows society.
LOGO
give the impression of it being distorted text on a computer. The reasoning for this is because it relates to the content of the festival, discussing the future of digital media and technology, it is also divided into several pieces to represent the binary aspect, bringing several areas together. The logo is simple, clean and on trend and is an ideal combination of form and function. It can be adjustable to various sizes to promote the festival in any means possible such as a small Instagram display picture to a billboard if necessary. However the logo should not be tampered with in any of the ways suggested on the following page, stick to the recommended sizes, colours and placements.
The first way we signify the presence of Binary Festival is with the primary logotype, all communications must have the logo applied to keep continuity, recognition and identification. The logo itself is typography with a glitch effect to
05 Branding
Safe zone 6mm
Logo Variations Primary Black Logo
Prohibited of the Logos Primary White Logo
Don’t Make Outlines
Don’t Add Text to Logo
BINARY FESTIVAL
BINARY FESTIVAL
Primary White Logo on Colour
Primary Black Logo on Colour
Don’t Add Gradient
Don’t Add Text to Logo
06 Branding
Chromatic Version
07 Branding
Chromatic Version with Logo
Achromatic Version
Achromatic version with logo
Recommend Backgrounds Black Logo On Pink Flat Colour
Black Logo On Green Gradient
White Logo On Purple Flat Colour
White Logo On Green Gradient Colour
Black Logo On Green Flat Colour
Black Logo On Pink Gradient
White Logo On Green Flat Colour
White Logo On Pink Gradient Colour
08 Branding
TYPOGRAPHY 09 Branding
Colours for typography
10 Branding
CENTURY GOTHIC IS THE MOTIF FONT FOR BINARY FESTIVAL LOGO. 11 Branding
CENTURY GOTHIC REGULAR CENTURY GOTHIC ITALIC CENTURY GOTHIC BOLD CENTURY GOTHIC BOLD ITALIC 12 Branding
AVENIR IS THE BODY TEXT USED FOR THE PROMOTION ASPECTS OF BINARY FESTIVAL. 13 Branding
Avenir Light Oblique Avenir Medium Oblique Avenir Black Oblique 14 Branding
COLOURS 15 Branding
The colours used are fresh, vibrant and on trend. The prevelant combination of bringing two colours together gives the brand identity a sense of life and growth. All of the colours used are appealing in all finnishes, matte, metalic and glossy. The engaging combination of colours chosen join and compliment eachother well but also work well with other mid-tones.
#009f77 #009eaf #c43e89 #e72d83 #010102
The brand colours should never be adjusted in any way. If necessary the gradient can be altered, but never use any colours other than the ones alligated to the brand.
16 Branding
C: 0 M: 62 Y: 22 K: 25
R: 190 G: 73 B: 148
C: 100 C: 0 M: 78 Y: 41 K: 11
R: 227 G: 49 B: 134
M: 12 Y: 0 K: 30
C: 100 M: 0 Y: 26 K: 38
17 Branding
R: 0 G: 157 B: 178
R: 0 G: 157 B: 116
Purple is an intense and highly visible colour, a color psychology perspective is that the colour promotes harmony.
Pink is a natural colour, it is instinctive, insightful and powerful. The psychology behind the colour is that it represents hope.
Blue is an idealistic, enhancing selfexpression. The psychology that represents the colour is peace.
Green is a relaxing colour, it is natural and peaceful The representation of the psychology behind the colour is growth.
18 Branding
ADVERT ISEMENT
The festival must encompass various forms and platforms to promote the festival to as many people as it can; posters leaflets, websites and handouts are basic forms of promotion but social media is also a key aspect of promotion, however the key thing to achieve successful advertisement is to keep continuity throughout all of these elements.
19 Advertisement
Website, Poster and Handout. Poster with Photograph
Website Layout
Handout TOP: Front BOTTOM: Back
Binary Festival 24th May: The Binary Gatherings 25th May: The Binary Keynotes
TICKETSA
BOUT
CONTACTV
ENUES
Binary Festival Liverpool’s Creative & Digital Festival 24th & 25th May , 2016 Liverpool, UK A two day festival that brings together the creative and digital p rofessionals of the Northwest, England. Discussing the futu re of creativity, digital media and the future of technology. The festival welcomes keynote speakers from creative and digital communities ar ound the world, exploring the most incr edible projects being developed, the networks changing the world and the behaviour that ’s shaping tomorrows society.
Buy Tickets
The B inary Festival w ill b e a unique gathering of c reative and digital professionals from Northwest E ngland and across t he U K meeting to investigate the near future of technology, d igital m edia, innovation and creativity. The t wo-day Festival w ill ultimately seek t o attract a multinational c ommunity o f innovators and c reators and will b e centred amongst t he exciting and b lossoming creative and d igital communities of Liverpool. We want t o attract new businesses, new i deas and most importantly new people to b e part o f Liverpool's digital revolution.
binaryfestival.com info@binaryfestival.com
@binaryfest
A New Gathering for Creators& Innovators
Event Schedule Tuesday 24th May 13:00-17:00: The Binary Gatherings Tuesday 24th May 17:00-late: Opening party at Constellations, 37-39 Greenland St, Liverpool L1 0BS Wednesday 25th May 09:30-16:30: The Binary Summit at FACT, 88 Wood St, Liverpool L1 4DQ Wednesday 25th May 17:00-late: Closing party at Camp & Furnace, 67 Greenland St, Liverpool L1 0BY
When & Where Baltic Triangle & Various Locations around Liverpool Liverpool United Kingdom Tuesday, 24 May 2016 at 13:00 - Wednesday, 25 May 2016 at 22:00 (BST)
24th May — The Binary Gatherin gs 25th May — The Binary Keynote s
20 Advertisement
TICKETS
ABOUT
CONTACT
VENUES
TICKETS
ABOUT
CONTACT
VENUES
Binary Festival Binary Festival Liverpools Creative Liverpool’s Creative & Digital Festival & Digital Festival 24th & 25th May, 2016 24th & 25th May, 2016 Liverpool, UK Liverpool, UK A two day festival that brings together the creative and digital professionals of the A two day festival that brings together the Northwest, England. Discussing the future of creative and digital professionals of the creativity, digital media and Northwest, England. Discussing the future of the future of technology. creativity, digital media and the future of technology. The festival welcomes keynote speakers from creative and digital communities around the The festival welcomes keynote speakers from world, exploring the most incredible projects creative and digital communities around the being developed, the networks changing the world, exploring the most incredible projects world and the behaviour that’s being developed, the networks changing the shaping tomorrows society. world and the behaviour that’s shaping tomorrows society.
Website Layout on Computer
21 Advertisement
Buy Tickets Buy Tickets
Website Layout on iPad
22 Advertisement
Posters Poster Version 1: Image in Pink Text
23 Advertisement
Poster Version 2: Image in Green Text
Social Media Twitter Banner & Display Picture
Video for Social Media (content must relate to brand)
Social Media for the brand is profetional use only, content must promote the festival and discuss the festival
nothing
irrelivant. All imagery must also include the Binary Festival logo.
Instagram Display picture & feed
24 Advertisement