GUIDELINES
5 Logo & Brand Identity
The Logo
The Long Logo (used mainly for the spine of the book)
Logo & Brand Identity 6
The Social Media Logo
The next page will inform you of the rules regarding the logo.
5 Logo & Brand Identity
No cropping the logos.
Logo never has colour always black and white.
Logo & Brand Identity 6
Lose Your Phone
No adding extra text to logo.
Do not distort or stretch the logo in any way
5 Logo & Brand Identity
Col.1 Black RGB: 0, 0, 0 CMYK: 75, 68, 67, 90
Any title text should stay this colour.
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 102,102,102
CMYK: 54, 45, 45, 10
RGB: 151, 151, 151
CMYK: 35, 28, 29, 0
RGB: 204, 204, 204
CMYK: 15, 11, 12, 0
Logo & Brand Identity 6
Col.2 White RGB: 255,255, 255 CMYK: 0, 0, 0, 0
Backrounds should be white when text or illustrations are in colour, the background can also be black but text or illustrations have to be white.
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Col.1 Turqouise RGB: 0, 0, 0 CMYK: 75, 68, 67, 90
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
Logo & Brand Identity 6
Col.2 Purple RGB: 255,255, 255 CMYK: 0, 0, 0, 0
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
5 Logo & Brand Identity
Col.3 Orange RGB: 0, 0, 0 CMYK: 75, 68, 67, 90
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
Logo & Brand Identity 6
Col.4 Blue RGB: 255,255, 255 CMYK: 0, 0, 0, 0
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
5 Logo & Brand Identity
Col.5 Yellow RGB: 0, 0, 0 CMYK: 75, 68, 67, 90
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
Logo & Brand Identity 6
Col.6 Pink RGB: 255,255, 255 CMYK: 0, 0, 0, 0
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
RGB: 51, 51, 51
CMYK: 67, 60, 59, 45
5 Logo & Brand Identity
Typography Title Font Title font for the book and for social media content. Also used in the logo as the key typography to identify
Second title font mostly used within the book to make it a little less conforming. This can also be used for social media content, again for titles only not body text.
Logo & Brand Identity 6
Title font is based on 1920’s signage to look entertaining and friendly to the viewer, but hand drawn to make it look playfull. Do not over use the text it should be for titles only.
5
Typography Body Copy Century Gothic Is used for the body copy, although to keep the text from looking too conformed certain letters are resized and reposisioned to give a more playful look.
The title font is also based on Century font,no other font should be used in any aspects of the brand identity.
A
6
BC Title font is based on 1920’s signage to look entertaining and friendly to the viewer, but hand drawn to make it look playfull. Do not over use the text it should be for titles only.