to what extent has the digital age and social media impacted advertising? bethany fitton
‘Currently more than 500 million Tweets are composed each day on Twitter and 80 million photos are shared daily on Instagram. To add to it, more than 30 billion pieces of content are shared on Facebook each month.’ Jab, Jab, Jab, Right Hook - Gary Vaynerchuk
‘I grew up in a physical world and I speak english. The next generation is growing up in a digital world, and they speak social’ Life is forever blurred - Angela Ahrendts
‘In a environment where friendship is now equivocally quantifiable and exposed for everyone to see, a brand popularity -or lack of it - can become painfully obvious once it starts mixing with the crowd. ’ Advertising Next - Tom Himpe
‘Since 2003 the online advertising medium has grown exponentially and is now the fastest growing adverting medium, growing faster than any other channel.’ Digital Advertising - Andrew McStay
case studies -how many adverts are seen in 20 minutes on social media survey -questionnaire on personnalised adverts, how are they perceived? -interview with Jane Murison, head of BBC User Experience -interview with Tash Wilcocks, Mundane A Day -interview with Tristain Harris, ‘How a handful of tech companies control billions of minds every day’ ‘How better tech could protect us from distraction’ -target market research, who uses it the most?
practical ideas
practical research -hashtag companies -share a coke -snapchat adidas neo -salt bae -gucci memes -know your lemons