CAREER PLANNING

BU381 Project Management 3 hours

This course is designed to provide knowledge of project management principles and practices and experience using the most prolific project management computer software available in business today. Knowledge and skills gained in this course will enable students to develop and polish their abilities to plan, organize, cost and manage projects, both large and small, to successful completion. College graduates entering the workforce without knowledge of project management tools and techniques are at a significant disadvantage to those who have such knowledge. Managers in many companies—large, medium, and small—working in OEM, tier one and tier two business arrangements manage myriad projects for both the organizations which they supply and for which they work. These projects require skills in planning, organizing resources, scheduling, costing, negotiation, follow-up, time management, information stream design, verification, audit and team dissolution techniques. This course, through the text, class, homework, and computer based exercises, will provide practice in these areas. Prerequisite: BU221.

BU385 Marketing 3 hours

This course provides a decision-oriented overview of marketing management in modern organizations. Marketing management philosophies, ethics, institutions, processes, and communications are studied. Lectures, reading, online resources, and classroom activities provide a basis for understanding pertinent theories and concepts. Students will apply knowledge gained through meaningful course assignments, building experience with marketing decisions and activities throughout the course. Quizzes, written assignments, and classroom participation will serve as the basis for evaluation of performance. Prerequisites: EC211, EC212.

BU386 Sports Marketing 3 hours

This course provides a decision-oriented overview of marketing management in modern sports organizations. Lecture and leading assignments will supplement project development assignments. Students will apply knowledge gained in other courses in analyzing and discussing readings and cases. Class discussion and presentation of findings are important elements in evaluation of student progress. Quizzes, exams and writing assignments will also be part of the evaluation process. A team-based project applying marketing principles will also be required. Prerequisites: EC211, BU221.

BU390 Business Policy 3 hours

This course gives the student the opportunity to explore in depth the how and why of strategic policy making. This will be done through five approaches: text, lecture, readings, case studies, and management simulation games. The student will be asked to apply his or her knowledge of economics-business to the analysis and discussion of the readings and cases. Selected students may be asked to be consultants to area small business as SBI teams for the Small Business Administration. Prerequisites: Departmental core courses and senior standing.

BU392 Financial Management 3 hours

All analysis of the business problems identified with the financial management of corporations, planning profitability, acquisition, and allocation of funds according to economic, financial, and other selected criteria. Prerequisite: AC 202, BU221, and BU225.

BU394 Human Relations in Business 3 hours

Emphasis is on gaining insight into human behavior within a business setting. It includes development of analytical techniques for dealing with superiors, peers, and subordinates. The case study approach will be used extensively. Current and past theories on organizational behavior will be analyzed. As a demonstration of the organizational concepts studied in this course, the class will be run very much like a business organization. Most of the course work will be done through semester-long groups using the classroom organization pedagogy where students apply for and are assigned to play either manager or subordinate roles. Emphasis will be placed on understanding and acceptance that business professionals will deal with people of different cultural, religious, ethnic, and socio-economic world views. Prerequisite: BU221.

CP101 Career Planning Seminar 2 hours

Introduction to and practice in the career planning process including identification of one’s own characteristics (values, interests, abilities), career exploration, information interviewing, decision making, goal setting, and job hunting preparation. Prerequisite: Freshman or sophomore standing, or by permission of the instructor.