Summer June 2014 by Be The Boss Magazine

CONTENTS PUBLISHERS Right Brain Publishing Shelly Rice and Margie Baxley

CONTRIBUTORS Andre Ankton Michelle Moore Sandy Lawrence Robert New Jay Simone Deborah Bishop Dr. Stacey A. MaxwellKrockenberger Sam May Deborah Bishop Michelle the Trainer Laura Fenamore Donna Smith Bellinger Reeshemah Holmes Maggie Dennison

ADV E R T I S E ME NT S

LIF E C HANGING C ONF E R E NC E

BUSINE SS WOM E N TO F OL L OW

P R OJ E C T 10 C HAL L E NGE

S HAM AR A C OX

V IR T UAL M AR GIE

F OR T HE L OVE OF M ONE Y

ANDR E ANK T ON

D F W R OC K S SOC IAL ME DIA DAY 31

TA K E CON T R O L OF YOU R S U CCE S S

IF THIS THEN THAT............................................ .................................................................11 HOW TO WRITE A PRESS RELEASE LIKE A NEW YORK PR COMPANY.............12 JAY SIMONE...........................................................................................................................14 ESSENTIAL TOOLS FOR BUILDING A SOLID FOUNDATION ...............................16 CONNECT WITH YOUR TARGET AUDIENCE USING MOBILE MARKETING..18 FROM BROKEN TO BROKE.............................. .................................................................20 MICHELLE THE TRAINER.................................................................................................24 I HAVE A DREAM AND I AM BLESSED........ .................................................................26 RAPID BUSINESS GROWTH, CAN YOU HANDLE IT?..............................................28 HOST EVENTS TO ELEVATE YOUR MLM BUSINESS IMMEDIATELY!..................30 DO YOU KNOW WHO YOU’RE TALKING TO?...........................................................32 CHANGE HAPPENS........................................... ................................................................ 34

BE THE BOSS MAGAZINE | SUMMER 2014

Dawnie l Wi n n i n gh a m

Chelesea Clinton

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Lauren W o l f e @Wolfe3 2 1

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M I CHE L L E M O O RE

TA KE C O N TR OL OF Y OU R S U C C ESS S even St e p s t o A c h i ev in g Yo u r Big g e st Dr e a m s Ever wonder how some people can accomplish so much while others struggle to complete just one task? Do y o u w i s h y o u k ne w what the i r s ec ret s are to b e i n g s o p ro d u cti ve ? After all, t hey on l y h a ve the s ame twe nty- f our ho u r s a s y ou, ri ght? Roughly over a year ago, I found myself wo n d er i n g ho w s o many au tho rs c an put out book after book, while statistics show a staggering number of as p i r i n g a utho rs who b e gi n b u t n ever complete their very first project. While t ry i n g to w ri te my fi rs t b o o k , Sellin g Simplified, I experienced countless seeds of doubt. These doubts took root i n th e f or m of wo rry, co nfu s i o n, f rust ra ti on , f e a r , s e co nd -gu e s s i ng m yself , an d s o mu c h mo re , whi ch l e d to delay after d e l a y in co mp l e ti ng my b ook. After working countless hours—lite ra ll y d a y and ni ght—I fi ni s he d! But s o m a n y oth e r au tho rs d o n’t. T h ey’re overwhelmed by the stress and the time required; little by little, they a l l o w l i f e t o g e t i n t h e wa y o f t h e i r dreams until they walk away defeated. Th a t jou r n e y tau ght me p e rse ve ran ce! My book (which took 50 weeks to comp l e te ) r e c ei ve d fi ve -s tar b o o k rev iews and is the recipient of an international

book award. I n f ac t , I was in v ol ved i n f our book projec t s last year, wa s f ea t u r e d o n t h e c o ve r o f t h e r e a l e s t a t e section of The Tennessean newspaper, and featured in Professional Builder magazin e. Yo u m i g h t b e a s k i n g y o u r s e l f , “ H o w did sh e do t h at ? ” Well, f or on e , I wa s determined to follow through with the book once I started. I also experienced an interesting breakthrough: I realized there are no secrets to being superproductive. It reminds me of what G l i n d a t h e G o o d Wi t c h o f t h e S o u t h said t o Dorot h y in Th e Wizard of Oz . I n t h e mov ie, Dorot h y sees n o wa y to get home after the wizard leaves until G l i n d a s a y s , “ Yo u h a d t h e p o we r a l l along, my dear.” Just like Dorothy took control of her circumstances, I t o o k c o n t r o l o f m y s u c c e s s a n d h a ve already ac h ieved bigger t h in gs tha n I was ever able t o dream. I have compiled this list below of how forging ahead and implementing the steps has not only changed my life but has led to me coaching and teaching c oun t less ot h ers t o c h an ge t h ei r l i ves . An d you, my dear, h ave t h e po wer to do w h at I did by implemen t in g thes e st eps t o suc c ess. So, let ’s get s ta r ted !

BE THE BOSS MAGAZINE | SUMMER 2014

1. C or r ec t You r Mi nd s e t. E l i mi na t e an y self - limit in g belief s an d t ake st ep s to c r e a t e t h e h a b i t o f r e p l a c i n g t h e m w i t h e m p o we r e d b e l i e f s . N e g a t i ve s e l f - t a l k ca n be p a r a l y z i ng and i s o ne o f the biggest —if n ot t h e biggest —bloc ks t o ac hi ev i ng g r e a t s uc c e s s . Its p o we r i s far r eac h in g an d c an keep you f rom f ulf illin g the g re a t n e s s th a t yo u we re cre ate d to ac c omplish . 2. Create Your Vision. What does success mean to you? What does success look like to you? Picture it in great detail, describe what you will be doing, where you wi l l li ve , w h a t y o u r i nco me wi l l b e, an d everyt h in g t h at will be dif f eren t f r om what i t i s tod a y. If y o u ge t i n yo u r c ar w it h gas in t h e t an k an d air in t h e ti r es , what g ood d oes i t d o i f y o u have n o idea wh ere you are goin g? You h ave got to k no w y our d e s t i nati o n. 3. S e t S M A R T Go al s fo r Yo u rs e l f. On c e you h ave a v ision , you n eed a pla n of action. Think of it like the list of directions that tell you how far to go before making a left or right turn. By setting goals that are Specific, Measureable, A c h i e va b l e , R e l e va n t , a n d T i m e - B o u n d y o u a r e e n s u r i n g t h e n e e d e d c l a r i t y o f y o u r g oa ls , w h ich al l o ws y o u to measure an d t rac k t h e result s. 4 . Take Decisive and Immediate Action. Achieving success is not about dreami ng ; h owe ve r , i t i s al l ab o u t tak i ng ac t ion . A c ommon misperc ept ion is t h at s u c cessful people somehow have superpowers. The reality is that successful individu a l s a r e r e a ll y go o d at co mmi tti ng goals t o writ in g an d t akin g immediat e ac ti on. H a ve a d o- w h a t e ve r-i t-take s atti tu de. As your goals list is c reat ed, you’ve got to co m mi t to d oin g whate ve r i s ne ce s sary t o ac h ieve t h e suc c ess you desire. 5. K e e p E ve r y t h i n g S i m p l e a n d S t r a i g h t f o r wa r d . S i m p l i c i t y b r e e d s s u c c e s s . Thi s c a n b e tr u e fo r many re as o ns . For example, if a syst em is simple t o f o l l ow, t h e h i g h e r t h e o d d s a r e o f e ve r y o n e s t i c k i n g t o t h e s y s t e m . S o , w h e n c r e a t i n g s y st e m s or p r odu cts , tak e ti me to e valuat e t h em an d ask yourself , “H ow c an thi s be a s s imp l e a s p o s s i b l e ?” L o o k fo r ways t o make it easy so you c an st ic k t o wha t i s be i n g c r e a ted . 6 . Change Your Environment. You will not be able to develop a new you if you don’t make some changes in your surroundings. This includes the people you s p e nd y our most val u ab l e as s e t wi th—your t ime. Spen d t ime w it h t h ose w ho a r e whe re y ou wa n t to b e and wi th those w h o c on sist en t ly h ave a posit ive outl ook and speak life into you and your dreams. Many times, when doing something ne w , y ou w i l l ne e d to s u rro u nd y ourself wit h people w h o c an believe f or you , o r a t th e ve r y le as t, yo u wi l l ne e d t h ose w h o st an d by your side t o believe wi th you.

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7. Take Personal Responsibility. Own your success and your failures. Give u p th e e xcu s e s , b l ami ng ci rcumst an c es or ot h ers f or wh at h appen s in you r life. Understand that your life is currently a composite of all the choices y ou h a ve mad e —no t what has h appen ed t o you. Th e past is t h e past . I f you d on ’ t l i k e whe re y o u are , re a lize an d ac c ept respon sibilit y t h at you n eed to ma k e b e tte r cho i ce s to d ay an d in t h e f ut ure. Still feeling a bit lost on how to make these steps a reality in your life? I have created a valuable step-by-step guide that will walk you through the process of accomplishing success and reaching heights you’ve never reached before. This guide normally sells for $97 but is available as an instant download for on ly $ 4 7 b e cau s e y o u s u b s cribe t o t h is magazin e. Go t o w ww.BeYour T op . c om/ S uc c e s s and e nte r co u p on c ode BEST t o rec eive your $50 disc ou nt. At th e e nd o f the d ay, the re i s on ly on e person wh o c on t rols your suc c es s — y ou ! I ’ m che e ri ng fo r yo u al l t h e way.

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R OBE R T N EW

IF T H IS T HE N T HAT I n t he past I ’ve written about various wa y s to in cre a s e p rod u ctiv ity a n d s ome to o l s t o u s e i n you r bu si n es s . Today I’d like to in trod u ce y ou to a n e w o n e , a t le a s t n e w to m e . I F TT T.com was laun ch ed in 2010. IFTT T s ta n d s for I f T h is T h e n T h a t a n d re min d s m e o f m y l ogi c di ag ram s tudies in colleg e . W h a t I F T T T d o e s is a llow u s e rs to s h a re “ i f t hi s t h e n that ” act i on s c alled rec ip es . An I F T T T re cip e ta k e s a trig g e r, th e “ if th is ” pa r t o f t h e s t at ement and in duc es an ac tion , t h e “ th e n th a t” p a rt of th e e qu a tion . A s i m pl e I FT T T rec ip e look s like th is :

T hi s is a ver y b as ic rec ip e an d wh ile y o u ca n cre a te y ou r o w n , th e re p a g e s of sha r e d r e c i p es you can ch oos e from created b y oth e r u s e rs . On e th in g I F T T T. com h a s a re c ha nne l s . Channel s a re s ervices th at IF TTT re a cts w ith . You w ill n o tice in th e e x a mp le a b o ve there are two channels activated, the Gmail channel and iOS reminders channel. Currently t h e r e 105 channe ls available. Some mo re p op u la r o n e s a re I n s ta g ra m, E ve rn o te , G m a i l , G o o g l e D ri ve, Lin kedIn etc . In the couple of weeks I’ve been using IFTTT I have found some very useful recipes such a s t u rni ng m y l i gh ts on via my Wemo s w itch or a u to ma tica lly lo g in w h a t time I g e t t o w o r k and what time I leave. Bu t t h er e ar e ot her ways to us e IFTTT for y ou r bu s in e s s . Yo u ca n k e e p tra ck o f s o c i a l m e di a, news si t es , blog s , or forums . I t is ve ry g o o d for k e e p in g re co rd s of y o u r p ub l i s h e d cont ent by automatin g much of y o u r re cord k e e p in g . I F T T T re cip e s ca n a l s o b e u s e d t o au t o pos t c on ten t on a reg ular ba s is s u ch a s on Tw itte r. T hi s i s a vi deo from Hit Reach on h ow th e y u s e d I F T T T a n d Z a p ie r (a cou n te rpa r t t o IFTTT) to perform a series of administrative tasks to handle invoice generation, payment, a n d o t her i t ems. I hope you enjoyed that video and that it inspired you to try IFTTT. If you find new ways o f i n creasi ng pr oductivity drop me a lin e a n d s h a re it.

BE THE BOSS MAGAZINE | SUMMER 2014

SANDY LAWRE N C E How to Write a Press Release Like a New York City Public Relations Company S i x B as ic Ti p s to En h a n ce Yo u r Press R elease and I mp rove t he C hance of G et t ing N oti ce d by t h e M edi a Wr i t i n g a p re s s rel ea se a n d sen di n g to t argeted med ia, an online d ist r ib ut ion se r v i ce an d p o sti n g o n so ci a l medi a sites is one of t he most effec t ive ways to g e t th e wo rd o u t abo u t yo u r bu si n ess, your ser vices or your b ook . For many reasons busi n e s s ow n e r s so meti mes th i n k o f p ub lic it y and p ress releases and t hen move o n to a t as k t h at mi ght h ave mo re i mme d iate visib le result sâ&#x20AC;&#x201D;like net wor k ing or s a l e s. To se e re s u l t s f ro m pu bl i ci t y, speci f i cally p ress releases, here are a numb er of ways th at b u s in e s s e s ca n ch o o se to en h a nce t heir q ualit y. M any b usinesses, sp ec ifica l l y sta r tu p s m ay b e u n awa re o f si mpl e met hod s t hat t hey c an use to enhance t hei r press re l e as e s an d ma ke th em mo re visib le; most d o not req uire t he sp end ing o f a ny ad d i t io n al mo n ey. 1 . M ak e t h e m eye - catch i n g a n d ap p ealing (R ememb er, we live in a visual, di gi t a l wo r l d ) : I m agin e a j o u r n a l i st go i n g through several hund red p ress releases a d ay a l l i n blac k an d wh i te. Even th o u gh th ese p ress releases may b e interest ing and fo l l ow a l l th e s p e ci fi c ru l es o f press rel ea se wr it ing, t here is not hing to set t hem ap ar t. To g e t n o t i ce d an d h ave i mpa c t, bu si n ess owner s should inc lud e p ic t ures, or grap h s, or col o rs wi t h t h ei r press rel ea ses. B usi n e s s l o g o s, pro du c t pi c tu res a n d c har t s also c atc h t he eyes. They c an also b e use d to cre ate b ra n d reco gn i ti o n . As a b usiness cont inues to send p ress releas e s, th e m e d i a o r a jo u r n a l i st may begi n to recognize your p ress release by a q uic k g la nce at t h e l ogo. I f u si n g pi c tu res b e sure to engage t he ser vices of a p rofessi o n al. A co m p a ny th at h i res a pro fessional p hotograp her when c reat ing t heir co m p any cat al ogu e co u l d u se a pi c ture from t heir c at alogue when send ing out th e i r p re s s re l e a se. 2 . M ak e yo u r press rel ea se sea rch engine fr iend ly Wh e n u s i n g p ress rel ea ses o n l i n e, make t hem key word op t im ized. B y using keywo rd s t h at yo u r po tenti a l o r i dea l cl ient would use to look online for you and wo rds th at t ie in to p ro du c ts, cu sto mers w ill find your web site when using searc h engi n e s to loc ate p ro d u c ts o r ser v i ces th ey want. 3 . R e vi e w t he press rel ea se ca ref ully E i t h e r g e t s o m eo n e to rev i ew th e press release for you b efore send ing it to t he

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m e d i a o r l o o k over i t a ga i n ca ref u l l y. D oes it really c reate t he im p ression you wa nt j our n al is t an d p o tenti a l cu sto mers to have of your b usiness? Is t he infor m at io n n e ws wo r t hy ? D o es th e press rel ea se read like an ad ver t isem ent ? B y get t ing he l p o r co m i n g b ac k to i t l ater, yo u ca n dec id e if t he stor y is ob jec t ive and foc used on t h e e ve nt o r o ccas io n yo u a re pro mo ti ng. 4 . St ru c t u re Th ou g h m o s t b u si n esses ta ke ca re to sp ellc hec k and grammat ic ally c hec k t hei r a r ti c l e s t h e y te n d to fo rget th e h ea d line. Head lines should cont ain t he key words, at tra c t at te nt io n , a n d a dd a l i ttl e te ase to make someone read what you have to s ay. I nfo r m at i o n s h o u l d be ea si l y rea da ble. Break up longer sentences and use eve r yday la ngu ag e. L i k e n ews a r ti cl es, sh o r t paragrap hs are also id eal. 5 . To o s h o r t B usi n e s s e s s o meti mes ma ke th ei r press releases too long, even t hough t his p a r t i c ula r t i p i s n o t as cr i ti ca l to day i n th e wor ld of email and d igit al med ia. St ill, so me press re l e as e s are severa l pa ges i n lengt h. O t her b usinesses make t he release to o sh or t, i f i t o n l y ta kes yo u a few sentences or a single p aragrap h to give t he re a de r a l l th e i n fo r m ati o n , th en may be yo u d o not need a p ress release. Though acce p t a b l e le n g t h fo r a p re ss rel ea se va r i es, a l engt h b et ween 300 and 500 word s is most o f te n use d. An acce p ta bl e l en gth fo r l o n ger p ress releases is around 800 word s. 6 . L i n k b ack to yo u r co mpa ny Wh e n wr i t in g a press rel ea se, a dd relevant links to your comp any infor m at ion . I n a dd it i o n to l is ti n g yo u r Web si te a ddress in t he cont ac t infor mat ion area when s u b m i t ti n g o n l i n e, yo u ca n l i n k press releases b ac k to t he sp ec ific p age on your s i te th at t h e p re s s rel ea ses rel ates to o. Link ing your p ress release to your b log c an a l s o be u s e d to g e t attenti o n . I f yo u rea d ot her ind ust r y b logs, leave relevant comme nt s a nd p o s t a l in k ba ck to yo u r press release. Wr i t in g an d s e n di n g press rel ea ses to p romote your b usiness or your b ook c an b e a ver y co s t e f fec ti ve way to get pu blic it y and keep your nam e in t he forefront o f th e n e ws an d yo u r ta rget ma r ket. Use t hese t ip s and cont ac t me wit h q uest ions o r re q u e s t s fo r addi ti o n a l i n fo r mati o n . S a nd y Lawre nce 2 8 1 . 989.8892 - Cell Co n n e c ti ng ~ Coach in g ~ Co llabo rat in g w w w.pe rce pti vemar ket in g. co m H o u s ton Bus i ne ss Jo ur n al â&#x20AC;&#x2122;s To p 25 PR Fir m s - 20 07 , 2 00 8, 20 09 , 2 01 0, 20 11 Fo l l ow m e : Fa ce bo o k - w w w. f aceb o o k . co m /thes andy l aw rence L i n k edI n - http://w w w. lin k edin . co m/in / thes andy l aw rence Tw i t te r - https :/ /t wit ter. co m/san dylawrence

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J AY SI M O N E F R OM T H E M I N D O F A 1 0 YE AR O L D Just looking at Jaida Holley you would conclude she is your typical 10 year old girl. She loves cartoons, hanging with her friends, and cupcakes. But spend five minutes with her and you will quickly conclude that there is nothing typical about Jaida. Jaida is truly a special little girl; this was evident to her mother when she was born. And it was confirmed when the family received news that she was diagnosed with Sickle Cell disease following her newborn screening. But that didn’t stop this little fire cracker. By age four Jaida wa s s t a r t i n g K i n d e r g a r t e n a n d h a d a l r e a d y l i ve d i n t h r e e d i f f e r e n t s t a t e s a s a m i l i t a r y c h i l d . J a i d a r e a l l y t o o k o n a s t r o n g l o ve of reading and came out of Kindergarten reading very well. In First Grade she began to keep writing journals and learning about writing structures with her teacher taking notice of her gift of storytelling. And so the transformation to Jay Simone begins… January 2014: Jaida attended a Wealthy Sisters Network Vision Board party in Killeen, Texas as her mother stood up the local chapter of the women’s networking group. She had two goals for the year – Spend more ti m e wi t h he r f a m ily A ND S tar t her WR IT ING C AR E E R . Thes e seem like goals easily achievable that a highly motivated person could easily accomplish. Oh, did I forget to mention Jaida is only TEN YEARS OLD!! Yes, Ja i da is o n ly 1 0 ye a r s o ld and s he jus t s elf - p ublis hed her fi rst book. I would say she succeeded in accomplishing her goal of starting her writing career. Jaida, who writes under the name Jay Simone, released her book titled “10 Short Stories & Poems from th e M i n d o f a 1 0 Ye a r O ld ” on M ay 4, 2014 to coincid e w ith nat i onal

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Lem on a de Da y . S h e us e d t h e p r og r am, w hich teaches children to become entrepreneurs, to go through the step to publish her book. Jay S i m on e s o u g h t o u t a m e ntor and came up with the concept of the Decade Author playing on t h e fa c t t h a t s h e ’ s 1 0 ye a r old w r iting her first book. The book is comprised of a compilation of her writings since First Grade. Jay Simone sold over 60 books for Lemonade Day as she held a virtual book stand and garnered the support of family and friends across the country. Jay S i m on e ’ s h o p e is t o in s t ill a love of r ead ing in all child r en. She believes children who love to read will love learning and once a child l ove s l e a r n i ng t h e y w ill lo ve s chool and be les s lik ely to d r op out . Jay Simone is working to release another compilation book later this sum m er a n d t h e f ir s t b o o k in her s er ies “The Glos s y Gir ls ” in t i m e for t h e Ch r is t m a s h o lid a y s e as on. J ay Simone ap p r eciates all t he support s h e h a s r e c e ive d f r o m child r en and ad ults alik e. Her b ook “10 S h ort S t o r ie s & P o e m s f r om the M ind of a 10 Year Old ” can b e pur c h a se d o n A m a z o n . c o m b y s ear ching f or her name J ay Simo ne.

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D R S TA C E Y A. MA X E WE L L -K R OC KEN BERGER

“ E ssentia l To o l s To Buil din g A S OLID Fo un datio n For Yo u r B U S I N E S S” T he re are many aspec t s t o buildin g a solid f oun dat ion f or y o u r b u s i ne s s an d on e of t h e essen t ial elemen t s t o ac h i ev i n g F I N A N C I A L S U C C E S S i s o f t e n o ve r l o o k e d u n t i l a n issue occurs that prompts you to take action with personal d e ve l o p me nt. A common mistake many successful business owners make is by not putting the emphasis and taking the time to personally be good to yourself ! After all, there are only so many hours in a day. Yo u r b u s in e s s i s a to tal re fl e cti o n wit h t h e essen c e of YOU an d researc h dem onst rat e s w h e n y o u take the ti me to person ally make yourself a priorit y, n ot onl y are you receiving optimal emotional, mental and physical health benefits but this energetically, creates a significant positive effect on your business’s bottom l i ne a n d ove r a ll o p e rati o ns . T hu s , c reat in g a win - w in ! S i m p l e ex e r c is es to “B e Go o d to Y OUrself ” an d Grow Your Busin ess: •Allow yourself an additional 5-10 minutes of deep diaphragmatic breathing before going to your next networking group, mastermind or department meeting. Ta k i n g a f e w de e p b re aths i ncre as es t h e blood an d oxygen f low t o your br a i n, l o we r s b lood p re s s u re and al l o ws your min d an d organ body syst ems t o r el a x a nd f un c tion wi th e as e . Thi s w i l l i n c r eas e and ce nte r yo u r en ergy en ablin g you t o st an d out an d shi ne fro m a ll th e r e s t, p ro vi d e Di vi ne i nspirat ion an d c reat iv it y wh en c ollabora ti ng w i t h oth e r s a n d wi l l gu i d e y o u wit h t h e c larit y t o art ic ulat e your desires i n a p ro sp e r ous joint ve ntu re whi l e creat in g a w in - w in f or t h e h igh est good o f a l l i nvo l ve d . •Driving to work is a great time to energetically co-create your day through these simple methods of stating positive affirmations as if your desire has already been a chi eved a n d gi vi ng g rati tu d e fo r wh at you c urren t ly h ave.

U sin g th e ph ras e , “thank y o u s o m uc h t h at I n ow h ave” or by st at in g “I a m . . . ” a nd a f f i r mi n g fo r what yo u d e s i re is a great way t o draw it in t o your c on s c i ou s experience and increases your mental confidence and emotional self-esteem. G i v in g g r a titu d e fo r what y o u al r eady h ave will en erget ic ally brin g even m or e g ra ti tu d e i n to y o u r l i fe . Yo u can speak, sin g an d c h an t t h em. Th e main thi ng i s t o h a ve f un whi l e yo u are d o i ng t h em. • Ta k in g 5 - 1 5 mi nu te s to s e t y o u r in t en t ion s f or your desired day t h rough v i s u a l i z a ti on te c h ni qu e s and me d i tation . Closin g your eyes wh ile seein g w it h you r third eye chakra which is located between your eyebrows and setting your intent i o n s o f w h a t y o u w o u l d l i k e t o r e c e i ve , c r e a t e , a c c o m p l i s h o r e x p e r i e n c e i s a noth e r g r e a t way to vi b rati o nal ly align yourself w it h t h ose experien c es. You can d o th is th ro u g h vi s u al i zati o n imagery, medit at ion an d guided medi ta ti on t e ch n iq ue s . This a ls o c l e ars away any ne g ati ve min d c h at t er of w orry or f ear. • R eg ul a r v i s its to a re s o rt s p a can in v igorat e your c reat iv it y an d en ables you to re l ea s e a l l th a t no l o nge r s e rve s you. G e t t i n g a we e k l y t h e r a p e u t i c f u l l b o d y m a s s a g e a n d f r e q u e n t l y s c h e d u l i n g a fa ci a l , ma n ic ure , p e d i cu re and o t h er self - c are serv ic es is immen sely h eali ng b y purging your body of toxins, impurities, lactic acid, cortisol and many other eleme n ts th a t c r eate s b l o ck ag e i n al l aspec t s of your lif e.

972.832.4494

I m p l e m e n t i n g a f e w o f t h e s e p e r s o n a l d e ve l o p m e n t e x e r c i s e s i n t o y o u r d a i l y routine will positively change your life and are essential tools in building a solid fo u n d a tion a n d s u cce s s fu l l y g ro w in g your busin ess.

M ike@I nsureYouToo.com w w w.I nsureYouTo o.com

D r . S t a c e y A . M a x we l l - K r o c k e n b e r g e r o f Pe a c e L o ve Wi n g s ® i s a t r a n s f o r m a t i o n a l s pe a k e r, au tho r and co ach wh o empowers busin ess women in t o bec om i ng t he f u l l e s t ex p re s s i o n the y we re c reat ed t o be an d get t in g t h eir message, p r od u ct s a n d s er vi ce s o u t to tho s e they are mean t t o serve w h ile liv in g t h e l i f e of t he i r d r ea m s wi th p u rp o s e and p a ssion ! Please c on t ac t w ww.Peac eLoveWi ngs . co m f or m or e i nfo rmati o n. We b s i te : h ttp ://Pe ace L o ve Wi ng s .c om F a c eb ook : h ttp s ://www.face b o o k.c om/ Peac eLoveWin gs E-m a il : i n f o@ Pe ace L o ve Wi ngs .co m

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A N D RE AN K T O N

CONNEC T W IT H Y O UR TAR GET AUDI E NC E USI NG MO B IL E M A R KET I N G C o n n e c t w i t h Yo u r Ta r g e t Au d i e n c e U s in g Mob i l e Marke ti ng Your business may not be in the “large corporation” category yet, but you can ru le th e s mal l b u s i ne s s cate g o ry wit h Mobile Marketing. The most important t h i n g f or a n y b u s i ne s s i s i nco me gen e ra ti on . T h i s i s why b u s i ne s s o wn ers spend a large portion of their time l ook i n g f or way s to b u i l d the i r bran d by promoting their goods and services. Mobile devices allow users to make phone calls, send text messages, listen to music, play games, take pictures, shoot videos, share data and much more providing opportunities for m o b i l e s o l u t i o n s . Wi t h a l l o f t h e s e capabilities and their convenient sizes, m ob i l e d ev ice u s ag e i s gro wi ng every day and has surpassed that of desktop p c s . Yo u r t a r g e t m a r k e t i s m o b i l e , S h oul d n ’ t You B e ? Why is this important to your business a n d b r a n d ? We l l , m o s t , i f n o t a l l , o f y o u r c u s t o m e r s h a ve m o b i l e p h o n e s . Most people carry them at all times and are using them constantly to locate local products, services, and businesses. Imagine having your brand o n y o u r c u s t o m e r’ s d e v i c e 2 4 / 7 w i t h e n g a g i n g c onte nt.

Most web surfers now use their m o b i l e p h o n e s s i m p l y d u e t o c o n ve nience. Therefore, it is crucial that you part ake in t h is powerf ul f orm of m a r keting so you can reach directly out to t h em. C an your busin ess be f ou nd i n G o o g l e L o c a l S e a r c h ? D o y o u h a ve a prof ile on all mobile direc t ories wi th your bran d? While the term “Mobile Marketing” has been aroun d f or some t ime n ow, m os t p e o p l e a r e va g u e l y f a m i l i a r w i t h t h e r e a l a s p e c t s i n v o l ve d i n t h i s m e t h o d of advert isin g an d promot ion . This is a new breed of marketing; so it is at least important to understand the different types of Mobile Marketing m e t h o d s a va i l a b l e t o y o u s o y o u c a n decide which ones your business could most ben ef it f rom. M obile M arket in g c on sist s of the f ol lowin g major c ompon en t s: •

M obile –f rien dly Websit e s

• S M S Te x t M e s s a g e M a r k e t i n g C ampaign s •

Google Loc al Searc h

•

M obile Apps

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Using any of these Mobile Marketing features can instantly connect you with your target audience in a relevant and interactive manner via mobile devices. Your customers expect your business to improve with technology and Mobile Ma r k e ti n g wi l l gi ve y o u that te c h n ic ally sav v y image t h at t h ey love. D o y ou r e s earch and co ns u l t wi t h a M obile En gagemen t St rat egist . M obi l e should compliment and enhance your current marketing strategy. Work w i t h th e S tr a te g i s t to d e fi ne y o ur st rat egy an d t h is will h elp you det erm i ne t he el e me n ts o f mo b i l e that b e s t f it your busin ess an d w ill ret urn t h e bes t RO I . I â&#x20AC;&#x2122; ve p ro vi d e d a FR E E R E P ORT t o h elp you av oid c ruc ial mobile m a r k e t in g m i s ta ke s . Yo u r cu s to me r s are mobile an d your c ompet it ion w ill b e. Yo u S h oul d b e Mo b i l e to Co mp e te. F ree Re p or t

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DEBORA H B I S H O P

From Broken to Broke The R e a l R e a s o n 80% o f E ntre p re neurs w ill f ail w it h in t h eir f irst 18 mon t hs a nd w hy it d oes n ’ t have to b e thi s way… Yo u h a ve cal m c ow w i t h on l y be fi n a l l y o l d, s ta k e bo s s. Yes

t a k e n t h e r o a d l e s s t r a ve l l e d , d e c i d e d t o b e t h e R h i n o a n d l e a ve t h e f i l l e d p as tu re s fo rg i ng your pat h t h rough t h e un kn ow n jun gle a r m ed th e ce rtai nty that yo u will suc c eed an d dreamin g of t h e day you wi l l b e f re e ! Yo u s te p o u t i nto t h e wildern ess an d, just like t h e pion eer s of y our cl ai m o ve r a ne w l if e an d a n ew way of bein g. You are your own i n d ee d , the b u ck s to p s h ere, or does it ?

Ent re p r e n e u r s co nti nu e to e nte r th e market plac e every day at an amazin g p a c e a nd h er e i n our o wn b ack yard , o th erwise kn ow n as N ort h Americ a, w omen a r e l e a di n g th e c h arg e . T he co nti nu i ng ev olut ion of t h e v irt ual market plac e op ens m o r e a n d m o r e d o o r s o n a g l o b a l l e ve l a n d w i t h e a c h n e w d a w n t h e r e i s n e w o p p o r tun i ty , and wi th e ach ne w o pport un it y t h ere is t h e promise of passion a nd p u rp os e f ue l i ng the l i fe s tyl e yo u dare t o dream about . Truth be told, if passion and purpose were all it took for dreams to come true you and I would be living in a very different world. However please also understand i t i s n ot th e tr i e d and tru e fo rmu l a of st ruggle an d h ard w ork t h at w ill gua r a nt e e y ou a n y l e ve l o f s u cce s s and p rof it s eit h er. Th e belief t h at st ruggle an d ha r d work part of the journey is responsible for a vast amount of dues being over paid a nd d r ea m s b ei ng s hatte re d al o ng t h e way. The problem is not that you don’t have access to resources, guidelines and numero u s f or mu l a s b e i ng o ffe re d that o ff er all sort s of wisdom an d valuable in f or m a t i o n th a t w i l l i nd e e d p ro vi d e as s i st an c e t o you an d your goals. Th ere are m a ny bo o k s w r i tte n a nd many p ro g rams t h at illust rat e ways t o t h e pot en t ial Prom i s ed La nd . W h y th e n, i f thi s i s tru e , wh ic h I t h in k we c an all agree it is, are so m a ny l e ft ou t in th e co l d ? The r e a s on is t hat the ro ad l e s s travelled is largely an illusion an d un t il we a r e a bl e to s e e th e l and s cap e fo r what it is, it is merely t h e represen t at ion of wha t ha s b ee n . T h e p as t i s fi rml y g u i d i n g your f ut ure an d you don ’t even kn ow i t. Yo u r p a s t i s e x t r e m e l y p r e s e n t i n e a c h m o m e n t , e s p e c i a l l y w h e n y o u e n t e r t h e u nk n ow n . T h e o nl y way to s e e d if f eren t result s is t o do t h in gs dif f eren tl y b u t the impulse response to doing things differently is fear because the result is

BE THE BOSS MAGAZINE | SUMMER 2014

u nkn ow n , t h eref ore, n ot saf e. Aut opilot t ak es o ver an d bef ore you kn ow it you are v iewi ng your unlimited opportunities through the filter o f limit at ion . T his is wh at I c all t h e “Lan d of I Don ’t Kn o w” which simply put is what you don’t know, you don’t know that is stopping you every time. This is the foundational lie that place i n time wh en t h in gs beyon d your c ompreh e ns i o n un f olded bef ore you an d lef t you f eeling b roken in it s wake. Th e broken n ess is bur i ed o ver t ime an d c irc umst an c e un t il it is simpl y a familiar f eelin g, a v oic e in your h ead, a se l f fulfilling belief system that continually proves i ts elf t o you over an d over again keepin g you st u c k a n d s tr u gg l i ng. T hi s i s the real reason suc c ess is elusive, in c ome i s no t w h a t y ou ne e d i t to b e and the passion an d purpose you are so c omm i tt e d to l i v in g co nti nu e s to e l u d e you. There is nothing more devastating then having a dream, a deep desire to make a di f f e r e n c e, w hi ch I b e l i e ve g o e s h an d in h an d wit h en t repren eurialism, fa l l fl at b ec a u s e of the b ro k e n b i ts and piec es t h at c on t in ue t o replay t h emselves o ve r a n d o ve r i n y o u r l i f e g u a r a n t e e i n g n o t h i n g m o r e t h e n s t r u g g l e , h a r d w o r k a n d m or e o f the s ame . This idea that there is something broken within you directly impacts you o wn s e l f - e s tee m, val u e and wo rth. I t st an ds f irmly bet ween you an d wh at i s p o ss ib le b ec a u s e yo u r ne t wo rth will n ever out perf orm your self w ort h , no matter h ow d e d i cate d y o u are . It doesn ’t h ave t o be t h is way. No amount of cheer leading, handholding, programs, books or methodologies w i l l g e t y ou a ro u nd thi s co nce p t of broken n ess. Th e on ly way t o n ot en d u p bro k e in th e wake o f y o u r he art felt at t empt s t o suc c eed is t o break- t h rough. Thi s me a n s tak i ng the who l e co ncept of your ow n self - est eem an d self - w or th t o t a s k a n d c omi ng to te rms , o r fac e t o f ac e, w it h t h e momen t t h at h ad you believe you were broken to begin with. Make no mistake, hundreds of clients l at e r I h a ve c ome to s e e ve ry cl e arly t h at you c an on ly get t o t h e ot h er sid e o f t h is b y looki ng i t ri ght i n the eyes. A ma z i n g th i n gs hap p e n whe n yo u c an see yourself c learly. M assive suc ces s be come s u tte rl y attai nab l e the momen t you c an give yourself permission to be g ood e n oug h to d e s e rve i t.

BE THE BOSS MAGAZINE | SUMMER 2014

Your Pa r tn e r i n Su cce s s , D e b or a h B is h o p I nn e r I m a g e E xp e rt – B e cau s e you’ll n ever out perf orm your own self - im a ge. Ke y n ote Per fo rme r / O ne -O n-O n e – Programs - Ret reat s ht t p: / / w w w . who l e we al thb re ak through .n et ht t p: / / w w w . who l e we al thgl o b al .c om 6 1 5 8 2 3 0 0 7 3 / 800 582 2772 Deborah Bishop assists Entrepreneurs, Leaders, Visionaries and Sales Professionals to learn their real value and increase their bottom line to exceed their needs ten-fold. Her programs, workshops a n d r e t r e a t s a r e l i f e c h a n g i n g a t t h e c o r e l e ve l a n d c r e a t e s i g n i f i c a n t , p e r m a n e n t s h i f t q u i c k l y allowing for massive financial results. Email Deborah at wholewealthglobal@gmail.com and get valuable information today on her next virtual retreat “For the Love of Money, Turning Your Money Woes to Money Wows and Wins.” If you desire having true financial health in your life and business this retreat is a required experience.

BE THE BOSS MAGAZINE | SUMMER 2014

M ICH ELL E T H E T R A I NE R

S i t t ing Sne a ki n g S t a n d i n g S e d e n t a r y S u cc e s s ! Many folks sit all day and struggle to sneak movement into their day. During work this c a n be more ch allen gin g dep en din g on y o u r ma n a g e me n t. I f y o u w ork for y o u r s e l f o r a t home you may h ave more s urvival fre e d o m. L e t’ s look a t wa y s a n y o n e ca n h a ve f un s ne aki ng m ove men t in to th eir daily s e d e n ta ry g rin d . Re s tle s s a n d fid g e ty p e opl e b ur n m o r e cal ori es, s o let’s look at th os e op tion s too. S tandi ng S t a n di ng u p and walk in g are th e mo s t obv iou s a n d s imp le of w o rk p la ce e x e rc i s e s. Howeve r, we’ve all h ad th at bos s th a t fro w n s on a n y ou t of th e cu be e x pe r i e n ces. You can s tan d briefly , an d m a y be ta k e a ca ll w h ile s ta n d in g , a n d y ou ’ll s t i l l b e reapi ng some ben efits an d c irculation . I f y ou ca n wa lk o ve r to re fill y ou r wa t e r b o t t l e, do i t ! S h if t i ng S e e m i ngl y m ore ridiculous , h oweve r, s h ifin g th e wa y y ou s it, o r th e le g y o u e le va t e c a n make a di fferen ce. If y ou elevat e th e le ft, th e n e le va te th e rig h t, if y o u cro s s t he r i g h t t hen t ry c ros s in g th e left. Be m in d fu l o f y ou r p os tu re e s p e cia lly if y o u r s hi f t i ng t u r ns i nt o t w i s tin g ! S tirr i ng S t i rri ng f al l s in to th e fidgetin g categ o ry . You ca n cle a n ou t y ou r d e s k or th e n e a r b y fi l e cabi net . Yo u c an do a combin ati o n ; s ta n d , wa lk , th e n s it a n d s h ift. You ca n a d d s o me seat ed yog a s tretc h es an d s om e s te p to u ch from y ou r ch a ir h e re . S c r at chi ng N o no, not t o bec ome a DJ. If y our bo s s is s u ch a n id iotic con tro l fre a k th a t y o u’r e t r a pped i n sea t in c ube all day , h ave fu n o n e d a y a n d p re te n d th a t y o u h a ve p o i s o n i v y . You ’l l get s ome p rivac y AN D y ou r s cra tch in g a n d s tirrin g mig h t e ve n be c o ns i d e r e d danci ng at th at p oin t ;). S e quenci ng O k nerds, how about you do s ome s u btle s e qu e n cin g . S ta n d u p on ce , th e n tw ic e , t he n t hree t i mes , etc . You can c ome u p w ith y o u r o w n s n e a k y s e qu e n ce . S p inni ng I ’ m not r ef errin g to a c y clin g clas s . I ’ m a ls o n ot re fe rrin g to p u rch a s in g on e o f t ho s e under desk cyc les , es p ec ially for th e corp o ra te w o rk p la ce .

BE THE BOSS MAGAZINE | SUMMER 2014

I am referring spinning in your chair, and that is not cool and must be avoided. Chair spinning is to be avoided to ensure fut ur e em pl oymen t referen c es , but I ha d t o ment i on i t f or alliteration p urp os e s . H o norabl e m ention : Stan din g an d s p in ni ng exerci se i s a real ex erc is e, h oweve r no t for t he w ork p lac e p leas e. Sp in nin g is a recommend part of the “Five Tibetan Rites to slow aging, increase energy, improve breathing, and strengthen neck, lower back, and core muscles.” But again n o t f o r t h e w o r k p l a c e a n d e ve n a t h o m e p l e a s e st eer cl ear if you g et dizzy . S u c cess! By s wayi ng, su lk in g , s tewin g or s wea tin g o u t wa y s to move mo re , y ou fin d s a tisf a c tion. Stop and study this list and shout it out (even if it’s silent and secretly!) Stretch into success and let me know what stealth ways of sneaking in more movement sprout s t r e n gt h and smiles for y ou!

Want to Kno w M o r e ? M i c h e l e t h e T r a i n e r i s y o u r We l l n e s s E x p e r t , M o t i va t i o n a l a n d We l l n e s s S p e a k e r , P u b l i shed Au t h or, Con cierg e Celebri ty Pe rs o n a l T ra in e r, v o te d B e s t F itn e s s T ra i ne r Lo s Angel es D aily N ews 2014. Mic h e le ’ s s u cce s s lo s in g 1 6 5 p o u n d s h o lis tica lly a nd k e e p i ng i t of f sin c e 1998 is very in s p i ra tio n a l. O n l i ne and Tel ep h on e c oac h in g an d p e rs on a l tra in in g a va ila ble too! M i c h el e t he T rain er 877-409-1758 w w w .mi chel et h etrain er.com w w w .mi chel et h etrain erwelln es s .c om w w w .engi neer in gwelln es s .c om H e r e i s Mi chel e ’s Amazon .c om auth o r p a g e : S o c i al Medi a: Tw i t t er ht t ps:/ / twitter.com/Mich eleTra in e r ht t p s:/ / www.f ac ebook.com/Mich eleth e T ra in e r ht t p :/ / w w w .pi nteres t.com/Mich eleTra in e r/

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LAURA FENAMORE

I h a ve a d re amâ&#x20AC;Ś And .... I am blessedâ&#x20AC;Ś Today my blessing came in the form of connecting heart-to-heart and ear to ear with the beautiful, wonderful Shelly Rice. I feel grateful to share the planet with Shelly. She and I exchanged stories about our personal and professional goals and Shelly graciously offe r ed m e s p a c e t o r e a c h o ut to the w ond er f ul r ead er s of this maga z i n e . Yo u s e e w h i l e I l o ve m y w o r k a s a b o d y i m a g e a n d we i g h release coach, I am at a point in my career, where I feel called to s h a r e a p a r t n e r i n b u s i n e s s . I wa s s h a r i n g w i t h S h e l l y a l i t t l e b i t ab ou t wh o t h is p e r s o n is . I am look ing f or a f emale bus ines s p art ner who i s h e a lt h y , c o n s c io u s , kind , s p ir ited , s elf - motivated and generou s l i ke m y s e lf . T h is p e r s o n has a p r od uct or s er vice that they feel pa ss i on a t e a b o u t t h a t w o u ld be a beautif ul comp lement and b l end with my niche market, which is healthy body image and healthy weight release. This person is also business savvy and seeking g r o w t h i n h e r b u s i n e s s . I a m o p e n t o e x p l o r i n g t o g e t h e r h o w we might partner and blend our passions and set the world on fire! W h o e ve r y o u a r e , y o u a r e n o t a f r a i d t o c o n n e c t w i t h a s t r a n g e r . So le t' s ta l k . M y c on t a c t in f o r m a t io n is as f ollow s ; L aur a F enamor e, laur a@ on e pi n ky. c o m o r 4 1 5 - 4 6 4 - 1 234 We i g h t R e l e a s e & B o d y I m a g e E x p e r t L a u r a F e n a m o r e s u p ports women around the world to love who they see in the mirror. Through her guidance, they learn to unlock the secrets to healthy weight and to love their bodies like never before. Laura's popular Body Image Mastery programs are celebrated by thousands of women globally who have released their excess weight, reclaimed their self-esteem, and went on to live bold and happy lives.

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H a v i n g o ve r c o m e h e r o w n b a t t l e w i t h a d d i c t i o n , o b e s i t y , a n d eati n g di s o r d e r s , L a ur a r e le as ed 100 p ound s 26 year s ag o. She has chronicled this journey in her book, B o d y Pe a c e â&#x20AC;&#x201C; L o v e W h o Yo u S e e i n t h e Mirror which will come out in fall 2014. Laura is a frequent contributor to local and national media including First for Women, Ladies Home Journal and the D r . Pa t S h o w . S h e i s a b l o g c o n t r i b u tor on T i n y B u d d h a , T h e Da ily L ove and Po s i ti ve l y P o s it ive , a n d s h e cons ults p r iva t e l y f r o m h e r o f f i c e i n M a r i n C o u n t y , CA. Lea r n m o r e a b o u t L a ur a' s p r og r ams , or invite her to speak by visiting OnePinky. com . Em a i l L a ur a : la u r a @o nep ink y .com .

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DON N A S M I T H B E L L I NG E R

RAPID BUSINESS GROW TH CAN YOU HANDLE IT? As a business owner or corporate leader, it is your responsibility to get business in the door and KEEP it there! We ’ ve a l l s e e n t h e “ e a s y ” b utto n c o m m e r c i a l s . W ha t if I gave you an easy button and sa id pre ss t hi s b ut t o n and your TOP 2 clients will magically become 4 clients…with the same needs, and requirements as yo ur o rigin a l 2 t o p c l i e nt s . Are you prepared to handle twic e t h e w o rk l o a d wi t h a smile and grace? Would you be able to service their phone c a lls a nd ha nd l e t he meetings-- provide your product and service with e ve n B E T T E R q u a l i t y t h a t you currently provide? Are your suppliers or consultants capable of handling the increased demands of your business growth? Or will y o u b e c o m e o ve r w h e l m e d trying to work with what you’ve got; too busy trying to put out fires to give your old and new clients the a t t e n t io n t he y d e s e r ve .

Too often, I get called in by a company when they are at that stage of overwhelm, and it doesn’t take much to have that happen to you. A l l t hat n eeds to h ap p en i s that your two best clients refer their best clients to you. That’s the good news!

He r e are a few th i n gs to c o ns i der:

options. Hire a personal assistant for one or two days per week to take on the “l i fe” i s s ues (aka errand s) that disrupt your “flow.” Outsource the things that take up too much of your ti m e; after al l you did not start your business to create a n o t h e r “ j o b . ” Yo u r b u s i ness is supposed to work for you, n ot th e other way aroun d. I m ay h ave started out in the tech industry, but now I don’t even set up my own mobile phone. I am active only in those aspects of my business that are in my “sweet spot”.

Do you have a second string you can call in for support if you suddenly get r us h orders or l as t m i n ute projects? There are a lot of

Be sure to regularly reassess your suppliers and their capabilities. If you r e c e i ve a l a r g e o r d e r t h e y are unable to fulfill, who

BUT--they expect you to excel at what you have already been delivering, because now THEIR reputation is on the line as we l l , a f t e r a l l t h e y r e c o mmended you. So, if you drop the ball, you could lose both clients in one shot. I h a ve o f t e n c o n s u l t e d o n projects like this, and it is easier and less expensive to lay the groundwork early on. After all you DO expect to grow, right?

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is yo u r se c o n d q u a l i f i e d c ho i c e ? My ori gi n al vi rtual as s i s tan t dec i ded to h ave a b ab y w h ile I wa s i n t he m i d d l e o f a growth s p urt. Th i s was a bl es s i n g for her, b ut n o t t o o goo d f o r m e . N o w my work i s di vi ded between s everal p eop l e and my a ssist a n t s a r e c r o s s t r a i ne d s o I am n o l on ger dep en dan t on an y on e res ource. Remember that success occurs when preparation meets opportunity. If you are expecting to be busier than normal during the summer, have you considered getting interns to assist you? When you are on the road or stuck at a client site, who covers the networking events for you? Is your office staff properly trained in communications, customer service and tracking? By properly trained, I mean in your unique methods of servici n g y o u r c l i e n t s . Yo u a r e y o u r b r a n d , a n d y o u r b r a n d i s w h a t t h e y r e p r e s e n t w h e n t h e y a r e o n y o u r c l o c k . E ve n m o r e i m p o r t a n t : i s y o u r t e a m t r a i n e d t o hand le t h e st res s a nd wo r k l o a d o f s udden growth wi th out goi n g i n to m el tdown? You put your heart into building your business – don’t let success be your undoing.

Remember that success occurs when preparation meets opportunity. If you are expecting to be busier than normal d u r i n g t h e s u m m e r , h a ve y o u c o n s i d e r e d g e t t i n g i n t e r n s to assist you? When you are on the road or stuck at a client site, who covers the networking events for you?

Au t h o r , S p e a k e r , A d v a n c e m e n t S t r a t e g i s t a n d c o a c h D o n n a S m i t h Bellinger specializes in personal, professional and business development. Bellinger has been mentioned in Essence Magazine for her latest b o o k : “ Yo u L o s t M e @ H e l l o : A c t i o n a b l e P r i n c i p a l s T h a t M o v e Yo u B e y o n d Networking” and a subject matter expert for Chicago NBC5 Inkwell Blog. As an entrepreneur and business owner, Donna excels at developing relationships that c ro ss ra c e , g e nd e r a nd g e ne r a ti on s . By h e lpin g o t he r s t o r e a l i z e t he i r p oten ti al beyon d th ei r c i rc um s tan ces , Donna p r ov id e s h e r a u d i e nc e s wi t h a c t i o nabl e s tep s to as s i s t th em i n advan ci n g to their ne x t le ve l o f s uc c e s s N O W - - no t l a t er. Pr iva t e a n d Gr o u p s e r v i c e s : www. don n as m i th bel l i n ger.com Bookin g in f o : www. g r o u p e nd e a v o r s .com /m edi a

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RE ES H EM A H H O L M E S

HOST EVENTS TO ELEVATE YOUR MLM BUSINESS IMMEDIATELY! Hosting events for your MLM business is known as being a required practice to keep your contact pipeline full while also elevating your business to the next level in record time. Most people are told this tip when they sign up, yet , they pass on hosting events because they are shy, busy, no one attends or maybe they just donâ&#x20AC;&#x2122;t want anyone coming to their home! I am a firm believer, however, that if the true focus was placed on serving your guests and solving their needs, the hostess would see events as being a required work for society and not just for self. The ironic part is you may not always be the solution; the solution may be another relationship that you have. With this being said, here are tips that I would suggest to confirm that the world is waiting for you to host your events: 1. Create a simple survey with your target market to get an idea around what they like, and also what they feel is missing in your area. I have seen people do simple surveys as a Face book status post, online anonymous surveys through companies like SurveyMoney.com or maybe even phone surveys. 2. Create a game plan for how you can solve their issues you received from the survey, easily with your product and/or service in a non-direct way. The key to creating this game plan is 2 words: Non-Confrontational and FUN! Remember to always put yourself in their shoes. Make the environment one where your guests even forget that you are staging a business product/service, because they are having fun and they now feel like they have to have it! 3. The more fun you can make your events with games, ice breakers, prizes, etc, the more relaxed your guests will be. 4. Keep your event short and sweet! Yes, your guests will be too excited if you can share what you have to help them in less than 2 hours AND provide them with some sweet treats. This can range from cookies, cupcakes, cake, etc. and you can purchase it from an area bakery to support another business. 5. Last but not least, have another event date ready so that your guests can share it with others. These are a few simple suggestions.

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MA G GIE DE N N I S O N

Do y o u k n o w w h o y o u ’re talk in g to? How to m ak e s u r e y o u r w o rd s l an d w i t h y o u r p ro sp ect s By M a ggie De n n i s o n , M a r ket i n g Co ach an d Wri t er I m a gi n e t h is … a f r ie n d t e lls y ou her hus band wants a d ivor ce. She’ s deva s t a t e d . I n r e s p o ns e, y ou launch into an enthus ias tic st ory a bou t t h e g r e a t p a r t y y ou’d been to the p r evious evening. Wou l d you d o t h a t ? O f c o u r s e not. You’d connect w ith her by em p a t h i z i n g , m a y b e a s k h e r a q ues tion or tw o, let her k now t hat y ou h e a r d h e r a n d u n d e r s t and w hat s he’s g oing thr oug h. Most of us do i t n a t ur a lly . Dr. M a r sh all R o s e n b e r g , f o und er of Non Violent C ommunicat i on, pu t i t ver y s u c c in c t ly : “It ’ s th rou g h c o n n e c t io n t hat s olutions mater ialize - emp athy b e for e edu c a t io n . I w o u ld n ’t ex p ect s omeone w ho’s been inju red t o hea r m y si d e un t il t h e y f e lt that I had f ully und er s tood the d e pt h o f th e i r pa in . ” I t’ s n o di ff e r e n t in m a r k e t ing . Yet i n ou r m a r k e t in g c o m m unications – w hether we’r e s p eak i ng or w ri ti n g - o ur n a t ur a l a b ilit y to connect of ten f lies out the w indow. We t en d to g e t r ig h t in t o t a lk ing about our s elves and ig nor ing t he needs of t h e o t h e r p e r s o n . How D O y o u c o n n e c t a t a deep level w ith y our p r os p ects ? B y bec om in g in t im a t e ly a c quainted w ith the id eal client y ou want to a t t r a c t s o y o u c a n f o c us o n their is s ues . To do t h i s , I r e c o m m e n d t hat my clients cr eate an id eal client profi l e. S o m e p e o p le c a ll t his a buyer p er s ona. It s hould inclu de as mu c h i n for m a t io n a s y o u c an g lean about the p er s on y ou’d like t o w or k wi th in y o ur b u s in e s s ever y d ay .

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St a rt wi th b a s ic in f o r m a t io n s uch as ag e, mar ital s tatus , hobb i es, profess i on , p o lit ic a l o r r e ligious af f iliations ( if this is r elevant t o y ou r se r v ic e ) , e d u c a t io n le vel and any other p r actical inf or mation you c a n g a t h e r . T h e n y ou move on to d ef ining the p r oblem she ha s a n d wh y s h e h a s n ’ t s o lved it yet. What ar e the obs tacles ? What k e eps h e r a wa k e a t n ig h t ? These a r e ju s t a f e w o f t h e p oints that w ill help y ou cr eate a pi ct ure o f th e per s o n y o u wa n t t o attr act. With this p ictur e in y our mi nd, y ou c a n wr it e o r s p e a k in a way that connects w ith and eng ages t hat pe r son . Wh y foc u s o n y o ur id e a l c lient? You r m ess a g e b e c o m e s r e a lly clear and tar g eted to a p ar ticula r pe r son a be c a u s e y o u c a n t alk about ex actly w hat is g oing on i n her li fe . On c e s h e f e e ls y o u u n d er s tand her , it’s eas y to move into offerin g you r s o lu t io n a n d h a ve her be op en to hear ing about it because she a l rea d y f e e ls y o u ’r e o n her s id e. I n m y wor k a s a M a r k e t in g C oach and Wr iter , I s ee ag ain and agai n w h a t h a p p e n s w h e n y o u d o n’t have an id eal client p r of ile as a found a t i on : t h e m e s s a g e r e m a ins bland and vag ue. It d oes n’t land wi t h an ybody b e c a u s e it ’ s n o t s pecif ic enoug h to r es onate w ith any o n e per son . I t d o e s n ’ t m e a n y ou w on’t g et clients – but it’s harder an d you m a y e n d up w o r k ing w ith clients y ou d on’t even lik e t hat mu c h . M a ke i t e a s y o n y o u r s e lf . Ta k e the time to cr eate an id eal client profi l e so t h a t y o u r w o r d s r es onate w ith the p eop le y ou want t o at t r a c t. M a ggi e D e n n is o n is a M a r keting C oach and Wr iter , s p ecializi ng i n hel p i n g bu s in e s s o w n e r s s p eak and w r ite s o that their clients know w h y th e y n e e d t h e m . L e a r n mor e about M ag g ie and r ead s ampl es o f h e r wr i t in g a t h t t p : / / w w w .M y Mar k eting M es s ag e.com. You can co n n e c t wi t h h e r o n F a c e b o ok too: http ://w w w .F acebook .com/ M a ggi e sMa r k e t in g

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M A RIA TO M A S - K E E G A N

C ha ng e H a p p e n s C h a n ge h ap p e n s ! R e la t io n ship s end , s ud d enly or af ter a long and agonizing period of soul searching; people get laid-off unexpectedly f r o m w h a t t h e y c o n s i d e r e d t h e i r l i f e ’ s w o r k ; c h i l d r e n m o ve a wa y from home and leave a void where soccer practice and piano lessons used to be; loved ones pass on, leaving us paralyzed and completely al on e; we m o ve t o a n o t h e r city w her e we k now no one and maki ng new fri e n d s is h a r d ; r e t ir e ment looms and it s car es the cr ap out of us ! Li fe h a p p e n s ! T h e q u e s t i o n i s : w h a t d o y o u d o a b o u t i t ? T h e c h o i c e s we m a k e d u r i n g t h e s e t i m e s o f t r a n s i t i o n – f r o m w h a t we c o n s i d e r e d t o b e norm a l t o t h e t o p s y - t u r v y w or ld of the unk now n – ar e w hat det ermi n e t h e e ve n t ua l o ut c o m e . Do we emer g e f r om the tur moil more en l i gh te n e d , m o r e e m p o we r ed and mor e in contr ol? Or , d o we not em e r ge a t a ll a n d s t a y s t uck in the cy clone of emotions , unab l e t o move for wa r d , u n a b le t o s e e the lig ht at the end of the tunnel . M y m os t r e c e n t t r a n s it io n ( and , as the s ong s ay s , “I’ve had a few!”) wa s of t h e ‘ la y - o f f ’ k in d . I d id n’t s ee it coming . I k new the last few q u a rt er s’ p r o f it s we r e d o w n and I k new that ther e w ould be some trimming of expenses (also known as cut the people and the marketin g s pen d) . B u t , o u r d e p a rtment was s o s tr eamlined alr ead y t hat I neve r i m a g in e d it w o uld h i t US. Then t h e o n - lin e in s t a n t m e s s ag e came f r om my manag er as k ing i f I ha d a fe w m in u t e s t o c h a t . It s till d id n’t occur to me. He d id t hat frequently. We “chatted” all the time. I couldn’t believe what I was hearing. It felt like a kick in the gut! My two year plan, to retire on my own terms and start my own business, went right out the window w i t h t h i s “ c h a t . ” I h a d 3 0 day s and I w ould be ter minated . Tha n kfu l l y I h a d s o m e e x p e r ience in g etting thr oug h major transi tion s a n d, a f t e r a s h o r t t im e of wallow ing in my victim- nes s as I got over the shock, a friend called me and reminded me to “act as though it wer e m y id e a ! ” T h e r e wa s the k ick in the butt I need ed . O u r c h o i c e s m a k e a l l t h e d i f f e r e n c e . W h e n i t ’ s o u r i d e a , we ’r e i n

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con t r ol . W h e n it ’ s o u r id e a , t he ener g y s hif ts f r om p ower les s vi ct i m to em p ower e d le a d e r . W h e n it’s our id ea, it becomes our s tor y, not th eirs. S h i ft t h e p o we r . Th i n gs h a p pe n f o r a r e a s o n – I am a f ir m b eliever in t hat. F or m e, th at l a y off wa s a b le s s in g in dis g uis e. It g ave me the op p or tuni t y t o ex plore m y o p t io n s a n d d e c id e on w hat I wanted to d o nex t. Havi ng been a c oa c h , m e n t o r a n d t r a iner of p eop le f or 20+ year s in my corpo rate rol es, I d e c id e d t o p u t w hat I loved to d o into my nex t p rofessi on . I open e d m y o w n p r iva te p r actice as a cer tif ied lif e and c areer transitions coach. Make no mistake – it took a while, and a lot of soul searc h i n g, t o c o m e t o t h a t d e c is ion. Using my skills, talents and gifts – and experiences with my own major l i fe t r a n si t i on s o f s e ve r a l c a r e er chang es , d ivor ce, los s of loved ones (too m a n y), c r o s s c o u n t r y m o ves and r etir ement choices – I f eel com pel l e d to h elp o t h e r s m a k e s moother tr ans itions than I ever d id . Let me share a few of my tried and true tips to ease your next transition. Th e fi r st on e I ’ ve a lr e a d y c o ver ed : Act as thoug h it was y our i dea! Enou gh s a i d o n t h a t o n e . Acknowledge that things are changing. Sticking your head in the sand wo n ’ t h el p . I m m e r s in g y o u r s elf in the r iver in E g y p t – DeNial – wi l l n ot w ork e i the r . Ta k e c o n t r o l of w hat’s hap p ening s o y ou d on’t feel l i ke th e v i c t im . I t ’ s n o r m a l a nd natur al to think , “This is n’t f air .” So tak e a l i t t l e t im e t o le t t h e s h ock s et in and then g ive it a g ood swi ft ki ck i n th e b u t t . L it e r a lly . K ick it to the cur b. This is y our lif e and your c h a n ge a n d y o u ’r e g o in g to tak e contr ol now . Change how you think. If you can’t change your circumstances, change your per sp ec t ive . B e p o s it ive , r ather than neg ative. B e g r atef u l for th e o pport u nit y , r a t h e r t h a n b emoaning “w hy me?” F ind new ways of thi n ki n g a b o u t y o ur s it ua t i on to cr eate clar ity and d ir ection. New option s wi l l u n f o ld . A s o n e door clos es , another w ill op en. A posi ti ve m i n ds et a llo w s u s t o e n vis ion the p os s ibilities . B e r ead y . They may su r pr i s e y o u . Crea t e a n et w o r k o f p e o p le ( and p ets , if y ou love them lik e I do) t o support you in this journey. These people should have your best interests a t h ea r t . T h e y m ig h t b e f amily , f r iend s , y our p as tor , a coach – anyon e wh o e x ud e s p o s it ive e ner g y and help s y ou to s tay on an even

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k e el . You ’ll n e e d a s o u n d in g boar d , a s y mp athetic ear , a s hou l der t o cr y on , a b r a in s t o r m in g p a r tner – thes e may be d if f er ent p eopl e and the important thing is that they support you in the most encouraging an d t h ou gh t f u l wa y . T h e la s t thing y ou need now is neg ative feedb a c k th a t b r in g s y o u d o w n and cr eates a tox ic envir onment f or you. St e er c l ea r o f t h e p e o p le w ho d on’t s er ve y ou well r ig ht now . If you love animals, they can bring great joy – at any time, of course – es pec i a l l y w h e n a m a jo r c h ang e is occur r ing . T heir cons tant, uncond i ti on a l l o ve c a n b e a s o u r ce of s tability . T heir r outines can i nst i l l norm a l c y t o y o u r o t h e r w is e chaotic jour ney . A d og is a g r eat compa n i on t o t a k e o n a wa lk t o clear y our head or to r oug h- house wi t h an d rel i eve p e n t u p s t r e s s . M y cats love to cud d le and p ur r , whi ch soothes me. My dogs are so eager to please that I can’t help but smile. Smi l i n g i s g o o d . I ’d l ove t o s h a r e m o r e t ip s with y ou but, I’ve r un out of s p ace here. I f y o u ’d l i k e t o r e a d m o r e a b o u t h o w t o a p p r o a c h y o u r n e x t m a j o r li fe c h a n ge , p le a s e f e e l f r e e to r eq ues t my f r ee eB ook : T r ans ce ndi ng Tr a n si t i on s : 1 5 Wa y s t o E a s e You J our ney .

María Tomás-Keegan, a certified Life & Career Transitions Coach, is Ch i e f Ins p ir a t io n O f f ic e r of Saf eHar bor C oaching , L L C . She specializes in supporting women to help them get “unstuck,” rediscover thei r pu rpo s e a n d p a s s io n s , br ing a p eacef ul end to their tr ansi t i on st r u ggl es an d c le a r a p a t h for a mor e emp ower ed nex t chap te r. Her fa v or it e q u o t e f r o m M ar k Twain s ums up her ap p r oach to coaching: “20 years from now you will be more disappointed by the things y ou di d n o t d o t h a n b y t h e ones y ou d id d o. So, thr ow of f the b owlines. Sail away f rom t he safe harbor . Catch the trade winds in your sai l s . Exp lo r e . Dr e a m . Dis cover .” M a r i a l ove s liv in g in t h e Va lley of the Sun – near Phoenix , Ari zona - w i t h h e r h us b a n d J im a n d their f our - leg g ed , f ur r y “k id s ,” K harm a, B a i l ey, M a ve r ic k & H a r le y . L if e is g ood . F or m ore in f o r m a t io n g o t o w w w .Your Saf eHar bor C oaching .co m

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