For Immediate Release 28th Juy, 2017. London.
Streetwear giant, Stussy, set to open UK standalone store with an unmissable launch party. On Friday the 25th of August 2017, leading American streetwear brand, Stussy will open their doors to the public from their new home in the heart of Shoreditch, London. Launching back in the UK after a long 9 years, Stussy will be welcoming their tribes into the new location of BOXPARK, Shoreditch. The official launch event will be held from 7pm till late on the 25th of August, with a remarkable plan in store. Hosting entertainment from Hip-Hop genius’s, 4our Pillars, the night is set to kick off with a bang. From Dj’s, to Mc’s, to Break dancers and Aerosol Artists, Stussy are ready to re-introduce themselves into the city of London, and they are ready to do it the right way. The party will be held above the store, on the outdoor terrace where free street food and free alcoholic beverages will be served to guests. ¬ With London, limited edition T-shirts available on the night, it is expected to be a popular one, with only 75 tees being sold per design, Stussy enthusiasts will be rounding up from across the city to grab themselves this rare collective. Stussy legend and co-founder, Frank Sinatra will also be making a rare appearance on the night to introduce himself to his new store neighbours and to meet and greet his guests. In discussion about the new store with Sinatra, he claims ‘We hope this new space can somehow empower the next generation. We want the shop to appeal to a cross-section of customers, from DJs to skate kids to super-informed fashion heads, and who knows we may just find our first members of the new London tribe on the night of the launch’. With Stussy’s enthusiasts at the forefront of everything they do, they are a very personal brand that enjoy engagement and seek friendship in their shoppers. Stussy like to bring much more than a product, they like to bring a lifestyle, one that allows creatives to explore, have fun and socialise with others. With the brand aiming to creating a communal hub, rather than just a retail space, there can be many more events to be expected in the upcoming months. For more information about Stussy UK expansion or if in need of visuals, please feel free to contact BNPR via the following details:
contact@BNPR.com www.BNPR.com 020 7120 9966
BNPR BNPR is a thriving creative agency, located within Shoreditch, London. Here at the BNPR, we can guarantee your best interests are always at heart with a service that is fully committed to delivering outstanding results. Boasting an enthusiastic team of over 40, we can ensure that amongst us we have the tools and tactics to offer only the very best for our clients. As an agency, we thrive from building strong partnerships with businesses whilst delivering an outstanding service fully tailored to meet each individual client’s needs. From store openings, promotional/ marketing campaigns, product launches, exhibitions and a whole lot more, we can guarantee a strategy that is both innovative and inspiring. At BNPR we understand that the consumer must be at the core of everything we do, so not matter how big or small our client’s developments are, we are fully confident that we have it covered, and don’t worry, we are not afraid to put our money where our mouth is.
contact@BNPR.com www.BNPR.com 020 7120 9966
Stussy is inevitably the world’s giant of streetwear, combining its love for subcultures including skating, graffiti art and hip-hop, with its passion of creating original, high-quality products, the brand never fails to succeed year on year. From launching in 1980, Shawn Stussy travelled the world in the 80s to form his international Stussy tribe (a tribe of influential creatives) and from that has quite evidently made the brand what it is today. Stussy is much more than a clothing brand, it is a way of living. It brings consumers an exciting lifestyle through its influential culture and prides itself from this. Personal relationships with consumers is clearly an important factor to Stussy, with the most effective way of enhancing this being through retail hubs, it is safe to say that a UK expansion should be on the horizon for the brand.
contact@BNPR.com www.BNPR.com 020 7120 9966
The event will be held on the 25th August 2017, just before the bank holiday weekend commences, giving people the perfect opportunity to start the weekend with a party, the event will take place from 7pm-12pm andwill be located above the store on the outdoor terrace, BOXPARK. There will be live entertainment throughout the night of the event hosted by 4our pillars, a group that am to bring the 4 core elements of hip-hop culture under one roof using talented DJ’s, MC’s, Break Dancers and Aerosol Artists. The musicians and breakers will provide excitement and bring atmosphere to the night, fitting in perfectly with Stussy’s international tribe activities. Street style food will also be served by BOXPARK, and free beer will be handed out to guests. (within moderation). Co-founder Frank Sinatra will be attending the event to chat to journalists and regular guests about his time at Stussy, although there will be no official interview or speech, he will be on hand throughout the night to express his love for what he does. It is not often he makes an appearance in this stage of his career, so the fact he will be present on the night will be a privilege to all that attend.
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