The concept for this project is to open a Stussy stand-alone store within the UK. With Stussy only being available online and in certain retailers, there is 100% a gap in the market for the streetwear giant. The proposed store location is BOXPARK, located in the creative heart of Shoreditch, both fitting with the brands identity and brand values, this would be the perfect place for the launch. The location boasts simplistic container styled retail hubs with an outdoor terrace above, creating the most ideal space to interact with consumers and hold in-store events as Stussy like to do. The store would be set to open on the 25th of August 2017, fitting in just before the bank holiday weekend. With a strategic promotional campaign and a tactical logistics plan, the brand is set for their re-entrance back into the UK.
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.