Image brief 2

2 Bethany Yates | OUGD205 | IMAGE

BRIEF 2

TYPE AS IMAGE BRIEF: Visually communicate the quotes “real life” “solid statistical evidence” and “the latte factor” using letterform only.

AUDIENCE: Designers interested in type as image.

The audience need to know the what the words are, they need to be clearly communicated.

This will help reinforce the message of the quotes. The type will be legible and constructed in a way that communicates each of the words.

BRIEF 2

Bethany Yates | OUGD205 | IMAGE

BRIEF 2

Bethany Yates | OUGD205 | IMAGE

BRIEF 2

Bethany Yates | OUGD205 | IMAGE

BRIEF 2

Planned to use these as masks for an image of nature - made some mock ups from an image from the internet. - Plan was to go take a picture of some trees or grass

could have used a stock image!!! never even thought about that

--Then realised it was winter and there’s not a lot of green

Bethany Yates | OUGD205 | IMAGE

BRIEF 2

Bethany Yates | OUGD205 | IMAGE

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wasnt really loving thse at the time. decided to try a different idea.

Bethany Yates | OUGD205 | IMAGE

BRIEF 2

Didn’t know how far i could push the ‘Type as image’ constraint - used letter form only in these but i had another idea that would be much more illustrative.

Bethany Yates | OUGD205 | IMAGE

BRIEF 1

Bethany Yates | OUGD205 | IMAGE

BRIEF 1

this one worked much better in terms of looking like a bar graph. still wanted to try my other idea

Bethany Yates | OUGD205 | IMAGE

BRIEF 2

The plan with this one was to make the letters using statistical maths symbols. Experimented with a few versions of some letters - seeing how abstract I could make them while still maintaining their legibility.

Bethany Yates | OUGD205 | IMAGE

BRIEF 2

Tried 2 versions with different representations of the letter A. Went for the more abstract one - it worked in the context of the other letters and added another visual element to the words- i already has a few letters using the line graph styling.

Bethany Yates | OUGD205 | IMAGE

BRIEF 2

Tried a couple of different colours - the orange one is my favourite, but the red one works better at communicating the maths- its quite masculine and a lot colder than this one.

Bethany Yates | OUGD205 | IMAGE

Threw together some more unusual layouts just to see how they looked. Not as successful as the first, but it was a good experiment in seeing how readable things were when you break them up.

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Bethany Yates | OUGD205 | IMAGE

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Bethany Yates | OUGD205 | IMAGE

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Bethany Yates | OUGD205 | IMAGE

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Painted this using coffee - it was really boring. Tried a different phrase instead.

Bethany Yates | OUGD205 | IMAGE

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Real Life

Bethany Yates | OUGD205 | IMAGE

Photoshop mock-up. Went off the idea.

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Making the world from the words Climate Change. Didn’t work exactly as I wanted couldn’t get the lines to align without creating this weird stripy effect.

Bethany Yates | OUGD205 | IMAGE

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Colour looked iffy

Bethany Yates | OUGD205 | IMAGE

This looked a bit too much like the moon.

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Stuck with simple black and white - gave the best contrast between the type weights. Black background made the continents stand out more.

Bethany Yates | OUGD205 | IMAGE

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This was a really last minute idea - wanted to make the word really subtle, hard to read almost - you had to look closely to be able to read it.

Bethany Yates | OUGD205 | IMAGE

BRIEF 1

Splitting up the word made it even harder to recognisethinking like secret messages and codes.

Bethany Yates | OUGD205 | IMAGE

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FINAL IMAGES Bethany Yates | OUGD205 | IMAGE

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