TOP10 desgn direction

TOP TEN CGI FILMS

WALL-E

Megamind

Up

How to Train Your Dragon

Toy Story 3

The Incredibles

Shrek 2

Kung Fu Panda

Monsters, inc

A Bugs’s Life

SPECIFIC CONTENT MONSTERS, INC.

MEGAMIND

TOY STORY 3

A BUG’S LIFE

PIXAR

DREAMWORKS

PIXAR

PIXAR

Studio: Year:

2001

Main characters: MIKE SULLY + BOO Object:

Doors

Studio: Year:

2010

Main characters: MEGAMIND + MINION Object:

ELECTRIC RAYS

Studio: Year:

2010

Main characters: WOODY + BUZZ Object:

CLOUDS/BALL?

HOW TO TRAIN YOUR DRAGON

KUNG FU PANDA

THE INCREDIBLES

Studio:

DREAMWORKS

DREAMWORKS Year:

PIXAR

Year:

2008

2004

CHOPSTICKS + DUMPLINGS

i SYMBOL/MASKS

2010

Main characters:

HICCUP AND TOOTHLESS Object:

Studio:

Main characters: PO Object:

Studio: Year:

Main characters: FAMILY (-JAKJAK) Object:

LIGHTENING BALLS

Studio: Year:

1998

Main characters:

FLIK (circus bugs?)

Object:

LEAVES The name of each movie will be presented in its logotype. The name of the studio and the year of release will be Futura bold.

The main characters will be represented using a stylised vector illustration. The key object from each movie will also be presented as a vector image.

CHANNEL:

WALL-E

UP

SHREK

PIXAR

PIXAR

DREAMWORKS

Sunday 16:00 Channel shows a variety of family films and programs. 4PM appropriate time for families with chldren to sit and watch, avouds their more adult programming later in the day

Studio: Year:

Studio: Year:

Studio: Year:

2008

2009

2001

PLANT

BALLOONS

ONIONS

Main characters: WALL-E and EVE Object:

Main characters: CARL + RUSSEL (DOUG + KEVIN?) Object:

Main characters: SHREK + DONKEY Object:

SECONDARY VISUALS

The weapons cut scenes from Ratchet and Clank use the kind of movement and visuals I am aiming for, the representations of the characters are quite detailed, but they actually have very minimal movement so the sequence is less complicated than it appears, most of the movement comes from other elements that can be distorted with more ease - flashes from lazers and other shapeless objects. When the characters move, it is as a whole static object moving in the frame, rather than as an animation.

Clean vectors, graphic shapes and interesting textures are what have inspired the look for my into. I wanted to use a method that would represent the films well, but have a different aesthetic to the 3D render.

I have been heavily influenced by the concept art of films such as the Incredibles, which use a very angular, simple ‘saul bass’ aesthetic.

VISUAL CONTENT Simplified vector illustrations of each of the main characters.

These will be used as static elements and will have minimal movement - not going to be fully animated.

e T

These will be combined with very simple backgrounds that reflect each movie using appropriate colour pallets and illustrate the movie further with simplified graphics of key objects from each film.

Top ten logo made from the logos of the films.

VISUAL CONCEPT

Some texture overlay combined with clean vectors.

8 Main colours from each film

MAIN TYPEFACE:

Futura bold/extra bold Used in the advertising of most of my top 10 selection. Also used for the Logo of Monsters, Inc. Bold, easy to read and should stand out against the visual material.