project overview

TOP 10 CGI FILMS My proposed TV show was to be showcasing the top ten computer animated films. I felt this was a feasible subject to explore, as it had some focus from animated films in general, but there was still a wide range of content to choose from.

The top ten were chosen using a combination of primary and secondary research, I asked numerous people what their favourite films were and combined this with research of top 10 lists compiled by others online.

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Bethany Yates | OUGD202 | Design production - Digital

PROJECT OVERVIEW

TIME & PLACE ‘Top ten CGI films’ will be shown on ITV 1 on a Saturday afternoon. I chose this channel as it has a broad audience. Its a free-view channel so my program has more opportunity to reach my target audience than if I had chosen to put it on a premium film channel.

Saturday 11th Feb

My intended audience was families with children between 5 and 12, who often watch films together. As ITV usually show family friendly films during this time slot I felt it was appropriate for my program.

5:00 PM

Bethany Yates | OUGD202 | Design production - Digital

PROJECT OVERVIEW

VISUAL CONCEPT Because of the varying visual qualities of each of the top ten films, my sequences had the potential to look very disjointed. To counteract this, I decided to create simplified interpretations of each of the characters, each maintaining similar visual qualities. I kept the character visuals very crisp and vectored, as I felt this related best with their original states.

I used a contrasting, highly textured background in each of the sequences. I felt this gave them a more relaxed and fun visual quality, and helped to add definition between the moving character elements and the background.

I created the logo using existing typographic elements from each of the films logos. This is one element I want to redesign, as the differing styles don’t sit together well on a page. A completely neutral logo that simply states what the program is may have worked better.

Bethany Yates | OUGD202 | Design production - Digital

PROJECT OVERVIEW

VISUAL CONTENT

Bethany Yates | OUGD202 | Design production - Digital

PROJECT OVERVIEW