Selling and Planning Rye Lane:

Images: Nicolas Palominos, (2011) Adriana Young (2012), University of Greenwich (1880-1963).

Selling & Planning Rye Lane How cultural permutations of street-level trade can shape the urban plan Adriana Valdez Young

‘2 km of worth of shops squeezed into 780 metres.’

(AJ 2012)

‘The largest urban shopping centre in Europe.’

Westfield Stratford City 10,000 employees 370 businesses 175,000 sqm

Peckham Town Centre 13,400 employees 2,100 businesses Rye Lane = .8 km

Rye Lane 199 storefronts 65% independent 30% multiple businesses

selling streets

2001

BARGAIN GROCER MOBILE HAIR SALON CLOTHING EYELASH BAR DVD & MUSIC

6M

2009

2011

2012

selling streets

UK London Southwark

Peckham

Rye Lane

PPS4 [2009] ‘Planning for Town centre uses’

High Street Report [2010] Mary Portas High Street Report [2012]

Markets & Street Trading Strategy [2009-2011]

Peckham Nunhead Area Action Plan [2011]

AJ Philips Charrette [2012]

‘Make super-BIDs!’ ‘Create a cultural quarter.’

‘Build a food halle.’

‘De-clutter the street.’

‘Remove pre-fab shops in front of historic buildings.’

planNING high streets

30 min?

20 min?

Post Riots

Election Day

seeing like a city

1 hr. 45 min. on Rye Lane!

1 day in Eindhoven

The Architect’s Journal & Philips 2-day urban design workshop

1 hr. 15 min. in the library

4 hrs. 30 min. in the library

seeing like a designer

Made in Midtown @DesignTrust

Play to Plan @ThePublicAgency

Design for Elastic Cities @Superflux

Making Policy Public @we_are_CUP

seeing like a designer

arrivalocity the city starts here

Games for designers & planners to value the local cultural economies that make streets work.

Games will be . . .

- Immersive, require empathy and conversation - Challenging, not simplistic or romantic - Completable within limited or extensive timeframes - Explore specific planning questions - Multi-player, reward collaboration - Rich with media, statistics, and perspectives of traders - Offer post-game opportunities for analysis and sharing - Tested and iterated with planners and designers - Open source, replicable in other contexts Images: Nicolas Palominos, (2011), University of Greenwich (1880-1963).