In Spring 2008, we connected the magic of Macy's to the spirit of the season and our love of fashion, as shown in this direct mail book. Directing a freelance designer, I worked with our VP Creative Director and our corporate creative team to develop the campaign's look and feel, beginning with mood boards, which you can see reflected in the final design. I also wrote the lead editorial and set the tone for the season's fashion and branding copy. Celebrity interviews provided additional star quality to the campaign; for the men's book, I wrote the interview with Kenneth Cole. Please use "Presentation View."
