In Fall 2006, Macy's relaunched its brand as a coast-to-coast presence as America's favorite "way to shop." To the beat of "Dancing in the Street," the campaign began with a direct mail book then branched into all media. Along with my senior designer and our VP Creative Director, I worked on all aspects of the campaign, from the big picture to the details, finetuning and communicating the design guidelines to the corporation. I wrote the lead editorial as well as all trend editorial for all media, including this magazine insert (Vogue and Glamour, October 06).
