MARCH 12, 2015
COKE'S FIGHT FOR A FUTURE
BEYOND BRAND COKE, A COMPANY SEEKS TO EVOLVE
HOW A-B INBEV IS BUYING "THE CUTTING EDGE"
BOTTLED WATER COMPANIES LOOK TO STAY RELEVANT
THE FUTURE IS CLEAR I V . M M X V
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Contents • Volume 13 • No. 2
48
COLUMNS
FEATURES
SPECIAL SECTION
6 First Drop Titans Fight for Balance
38 Craft Beer Buying “The Cutting Edge” at A-B InBev
63 2015 Functional Beverage Guide
8 Publisher’s Toast In Plain Site
40 Still Infused with Faith, Cap Companies Battle On With Powders/Mixes Brand News
ON THE COVER
36 Gerry’s Insights The Bottled Water Rebound
DEPARTMENTS 10 BevScape Sans Glaceau, Big Geyser Reloads 20 New Products AriZona and Welch’s Hook Up 30 Channel Check Organic Fruit Drinks Energize Conventional 88 Promo Parade Russell Westbrook’s Kickstarter Campaign
44 The Experts Even Non-Alcoholic Beverage Distributors Can Sue
46 Coke’s Fight for a Future Beyond Brand Coke, a Company Seeks to Evolve
48 Evian, Fiji, Perrier, and the Battle for Relevance With Bottled Water Brand News
TRADE SHOWS 58 Fancy Foods West Report Cold-Brew Coffee, Kombucha Make Headway in Specialty and Beyond
BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472
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The First Drop By Jeffrey Klineman
As much as we love to rag on them
When Titans Battle for Balance
for being the slow, silly galoots that they are, another way of looking at some of the biggest companies in the beverage space is through the lens of the long-term business. Ultimately, that’s the struggle that we’re seeing companies like Coke, Pepsi, ABInBev, Campbell’s, and others undertake – once built around one potent brand, they are adjusting to changing times and changing tastes, including some consumers who disdain their core brands altogether. It’s not just a problem that the beverage companies face, and it’s not just related to lifestyle-type consumable brands like tobacco companies or fast food, either.
are looking to burnish their brands. Despite what they might say to keep shares up, it’s a sure thing that very few executives at either company thinks their futures will be dependent on growing the size of Coca-Cola or Bud Light. Rather, the companies are trying to figure out how to maximize those brands’ remaining years of high performance while slowly bringing them into proportion with their next stage of the business. At Coke, as reporter Neil MartinezBelkin writes this month, the world’s biggest brand is trying to figure out how it can be a company that can stick around for the long haul, considering its assort-
less than a decade old. While proportional volume will long ensure that it’s not Goose Island/Elysian InBud anytime in the near future, it’s good to see the company elevating craft within the portfolio. Still, these companies need to understand that they can’t just plug-and-play with their new brands, but they need to adjust their ways of thinking. It’s mindboggling that, while it was spending millions on its promising new acquisitions, Bud was spending an equally large amount on a Super Bowl ad dissing the same craft movement. It’s hard to imagine someone cutting off their nose to spite their face in such an expensive
Think about companies like Yahoo, Microsoft, even GE or IBM, who have had to adjust their companies when their core brand offerings are no longer in vogue – they either become something else, something bigger, capitalizing on both their cash and their ability to think strategically, or else they become zombies, targets for companies that want to take what’s still worthwhile and discard the rest. Coke, Budweiser, even Evian and Perrier have had remarkably long lives as consumer brands, but there’s always adjustment. This issue of BevNET Magazine features a look at two of those big companies, Coke and AB-InBev, as they enact strategies that attempt to make themselves more relevant even as their core brands play out what have been exceptionally long life spans. We also look at some wellestablished bottled water companies that
ment, its route to market, its technological and media capabilities. It’s not just based around having a Coke within reach everywhere, but actually, via its relationship with Keurig, with its development of the Freestyle, having a Coke machine within reach in the home and on the road. At the international conglomerate that is AB-InBev, as we see in a story from our Brewbound editor, Chris Furnari, the giant ship is currently commandeering craft vessels. The company has been on a remarkable spending spree for craft breweries in recent months, trying to secure credibility and presence by committing millions of dollars in a rollup direction that many had recommended but few had predicted. Are any of these brands going to be the flagship for Bud anytime soon? It’s not likely, but remember that Bud is itself the new flagship in a union that is with InBev
way, and it’s enough to make you wonder if sometimes these companies’ divisions are truly aligned, if they think they are big enough to accommodate dissent, or if they have any idea what they are thinking, at all. Certainly, there have been times at Coke where even model entrepreneur Seth Goldman has run up against larger corporate goals, and the rebel values that folks like John Bello, Larry Trachtenbroit, and Steve Demos have brought to their own acquirers have been the same values that helped bring them to the exit door. We wish all of these companies the best of luck as they try to foster change, internally and through acquisition. But when thinking of entrepreneurial businesses as their next stage of the empire, we suggest that it’s never a great idea to slap your offspring, especially if you plan on having them help care for you down the road.
6 MARCH 2015 BEVNET MAGAZINE
Publisher’s Toast By Barry Nathanson
MAGAZINE
In Plain Site
www.bevnet.com/magazine Barry J. Nathanson PUBLISHER bnathanson@bevnet.com
Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com
Ray Latif MANAGING EDITOR
To those who have read my columns over the years, you know I’m into the good old days of simplicity and direct communication. One of my most commented-on columns was on my tirade on the overuse and fascination with cell phones (Blackberry was the rage at the time). It centered on the lack of consideration and respect signified by mealtime use, not to mention the fact that we have a new set of folks with the attention span of a two-year-old. It’s a wonder how people actually conduct business. I concede that I’ve lost that battle, sadly. People are always on their devices. It’s a sad commentary on our culture, personal and professional. But enough on that point, I just had to get it in. My column today is about a very positive part of beverage marketing and promotion through technology. During one of our many recent snowstorms, I spent a very quiet Friday afternoon perusing the web sites that dot the beverage landscape. I looked at the sites for established brands, for newbies, and for everything in between. I came away from it very impressed, by and large, with these online efforts to position and articulate brand messages. After a while, though they were mostly unique to their brand, the format and construction of these sites all seemed to be the same. I understand how hard it must be to differentiate when there is a structure to the sites that must be followed. Yet, within those confines, the messaging came across very well. To the brands that had a great story to tell in their founding, the execution was terrific. Each one demonstrated the passion and emotion of their founders, whether from the coconut plantations or the rainforest, whether the products were exotic berries, leaves, or other natural ingredients indigenous to a region and culture.You all made me want to try and support your efforts. I found the graphics and visuals to be arresting and capture the essence of the brand. The beauty shots did a great job in enticing the viewers into your world. It’s come a long way from the bland, generic sites heavy on copy.
rlatif@bevnet.com
Neil Martinez-Belkin STAFF WRITER nmartinezbelkin@bevnet.com
Jon Landis STAFF WRITER jlandis@bevnet.com
Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com
David Eisenberg STAFF WRITER deisenberg@bevnet.com
SALES John McKenna DIRECTOR OF SALES jmckenna@bevnet.com
Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com
John Fischer ACCOUNT SPECIALIST jfischer@bevnet.com
Jacqui Brugliera SALES & MARKETING ADMIN jbrugliera@bevnet.com
ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR Aaron Willette SENIOR DESIGNER BEVNET.COM, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com
John Craven CEO & EDITORIAL DIRECTOR jcraven@bevnet.com
HEADQUARTERS 44 Pleasant St., Suite 110 Watertown, MA 02472 ph. 617-231-8800 f. 617-231-8890
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The news sections helped convey the excitement of the activities, sponsorships and community involvement of the brands, real or perceived. It’s an important part of strategy and most brands got it right. Interactivity with the consumer was done very well. I’m still amazed how many people react to your brands and their ardor in communicating it. Their reaching out would impress those going onto the sites. It did for me. Communication and connection are an integral aspect of beverage marketing when it’s done right. Websites are an integral part of your marketing plan and its one that I saw many brands had nailed brilliantly. Keep up the good work.
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8 MARCH 2015 BEVNET MAGAZINE
Bevscape The latest news on the brands you sell
CRAFT IN CONGRESS Beer Institute-Backed “Fair Beer Act” Introduced
Under the current federal tax structure, a reduced rate of $7 per barrel is paid on the first 60,000 barrels of beer that are sold by brewers making less than 2 million barrels annually. Additional barrels, up to 2 million, are taxed at $18 per barrel. That’s the same rate at which domestic brewers making more than 2 million barrels annually, as well as all beer importers, currently pay for every barrel produced. But the introduction of the Fair Beer Act bill hasn’t come without opposi-
Jim McGreevy President, The Beer Institute
Congress is departing a pair of bills affecting beer company finances. The bipartisan Fair Brewers Excise and Economic Relief Act (Fair BEER Act) – backed by the Beer Institute – was introduced last month into the House of Representatives. Co-sponsored by Rep. Ron Kind (D-Wis.), it differs from previous bills by creating a new scaled tax structure that would lower the per barrel tax rate for all brewers and importers of all sizes. Prior iterations of the bill had included bigger breaks for small brewers, but wasn’t as “passable” in the eyes of the Beer Institute, said Chris Thorne, the vice president of communications for the BI. The latest reform bill would also keep the U.S. policy in line with the World Trade Organization, a key talking point the BI plans to deploy when it discusses the bill with members of Congress. In a phone call with Brewbound, BI president Jim McGreevy explained that a “graduated federal excise tax structure” benefits small craft brewers, as well as large domestic and international beer companies, by slashing excise taxes at various levels of production, bringing down or eliminating the excise tax rate for production levels under 2 million.
10 MARCH 2015 BEVNET MAGAZINE
tion, however. Before the BI could send out press release touting the benefits of the new bill, the Brewers Association issued its own statement, challenging the motives while simultaneously explaining the advantages of the competing Small BREW Act, which it supports. “While the Brewers Association supports lowering excise taxes for small brewers, the BEER Act is not the way to do it,” BA CEO Bob Pease said in a press statement. “There are several problematic issues with this legislation including cost to the country, job creation and fairness. The BEER Act gives further tax advantages to multinational brewing companies that not only already pay lower rates than purely domestic brewers, but also have cut thousands of U.S. jobs in the past six years and export and shelter their U.S. profits.” The BA’s Small BREW Act is intended to give preference to smaller producers while also attempting to redefine the federal definition of a small brewer, raising the production ceiling to 6 million barrels. The two bills are actually quite similar. In its current form, the Small BREW Act would also cut the tax rate on a brewery’s first 60,000 barrels in half, from $7 to $3.50, and would also cut the excise tax
rate from $18 per barrel to $16 for production between 60,001 and 2 million barrels. Once a brewery surpasses that 2 million barrel threshold, however, the federal excise tax would not change from the current $18 per barrel rate. The new rates, if signed into law, would be applicable to brewers with annual production of 6 million barrels or less, which the BA currently uses as part of its own definition of a “craft brewer.” But McGreevy believes a bill aimed at including all brewers and beer importers, and one that is WTO-compliant, is a better approach. “I think the Fair BEER Act, as it covers all brewers and beer importers, takes away a potential challenge that could come from other governments, and other brewers around the world, who could challenge a law that doesn’t include everyone,” said McGreevy. “We want to make sure that the potential challenge doesn’t exist if beer excise tax reform gets passed in Congress.” This isn’t the first time that either group has tried to reform the tax code. Versions of the BEER Act have been introduced into Congress since 1990, when the excise tax rate for larger brewers doubled from $9 to $18. At the time, the government maintained a reduced federal excise tax rate (which had gone into effect in 1976) of $7 on the first 60,000 barrels for brewers making less than 2 million annually. Both the BA and the BI have been able to agree on one thing: Both groups feel that a unified voice in Washington D.C. would improve the chances of passing any bill. But they still have been unable to come to terms on a single proposal, McGreevy said. “The BA board and the BI board had some discussion over the summer about finding a way to get to one bill,” said McGreevy. “It didn’t happen at the time. I think there are plenty of places where the BA and BI can work together on regulatory issues. This isn’t one of them right now but its doesn’t mean that it couldn’t be one in the future.” Last time around, the Small Brew Act received support from 182 House members and 47 senators. The BEER Act, which is vastly different than this year’s version, had 114 supporters in the House and only 12 in the Senate.
Bevscape INNOVATIONS Jones Soda Founder Peter van Stolk Launches ‘The Juice Box’ Before he was selling soda, Peter van Stolk was slinging freshly-squeezed juices out of his truck in Edmonton. Nearly 30 years later, the Jones Soda founder’s latest venture is bringing him back to his juicing roots. In 2010, three years after his abrupt departure from Jones, van Stolk became CEO of SPUD, a Vancouver-based organic produce delivery business. Today SPUD employs over 350 people, bringing organic and local groceries to consumers in Vancouver, Edmonton, Victoria, Calgary, Los Angeles, and San Francisco. In 2014 SPUD served as the platform for van Stolk’s entry into the cold-pressed juice beverage market. Last July the company launched its own private label juice brand The Juice Box, delivering 100 percent organic cold-pressed juices throughout Vancouver, West Vancouver, North Vancouver, and Richmond, with plans to enter a fifth city in 2015. The brand carries 19 juices and nut milk varieties. SPUD’s private label juice brand didn’t
remain all that private for long. The Juice Box has since been made available at two of the largest retail grocers in the Vancouver area, Save-On-Foods and Marketplace IGA, as well as many of the city’s independent coffee shops. According to van Stolk, it’s slated to enter Whole Foods later this year. “It’s got such an offering that people want to sell it everywhere,” he says. “It feels good selling a product that doesn’t have Blue Bubble Gum attached to its name,” he adds, with a laugh. In addition to now selling a health-conscious beverage, another major difference from his time at Jones is that van Stolk’s now dealing with a product with a 4-5 day shelf life, and he intends to keep his juices raw. With no plans to pasteurize The Juice Box’s products in any way, including high pressure processing, the SPUD CEO says he’s in a unique position to handle the challenges of a limited shelf life. “The typical beverage model is you have one facility and you ship your product from
there across North America. Under that model, I’d have no choice but to HPP,” he explains. “But the wonderful thing is I’m a retailer, and my retail operations have their own warehouses in each location where they’ve got tons of fresh produce. So we have no plans to go HPP. The plan is to put more juicers in more of our facilities.”
DISTRIBUTION Sans Glaceau, Big Geyser Reloads As New York’s Big Geyser readies itself for a transition that will see Smartwater come off its trucks by March, the distribution powerhouse is set to add Core Natural, a new water brand headed by FUZE and Bodyarmor founder Lance Collins, to its portfolio. It will be the Northeast debut for Core Natural, which infuses trace minerals into reverse-osmosis water, creating an electrolyte-enhanced beverage that is promoted as having a “perfect pH” of 7.4. Packaged in uniquely molded 20 and 30 oz. bottles that are tapered at the middle and topped with a large blue cap, Core Natural is currently distributed in Southern California (via Haralambos), Colorado and Texas, as well as in a handful of retailers in Virginia and Arizona. Last month, Big Geyser announced its intention to cut the cord on Glaceau brands, informing suppliers that it would drop Vitaminwater and Smartwater from its portfolio by March 1. For Big Geyser, the largest independent beverage distributor in New York, the move was seen as a response to a sustained decline in sales and market share of Vitaminwater amid booming growth for Sparkling Ice and Monster Energy, which the company added to its trucks two years ago. 12 MARCH 2015 BEVNET MAGAZINE
Smartwater, on the other hand, is growing at a torrid pace (according to IRI, a Chicago-based market research company, sales of the brand in measured channels are up nearly 17 percent over a 52 week period ending on Dec. 28). Big Geyser was expected to lean heavily on Essentia, the fast-growing alkaline water brand, to fill in some of the gaps left by Smartwater. Nevertheless, it’s clear that by dropping the Glaceau brand, Big Geyser would take a hit. The addition of Core Natural now gives the distributor a twohorse stable of premium water brands to tackle metro New York.
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Bevscape PERSONNEL MillerCoors CEO Long to Retire MillerCoors has announced that its 56-year-old CEO, Tom Long, plans to retire this summer. His last day with the country’s second-largest beer company will be June 30. “I am leaving a company and a team, both of which are stronger than they have ever been,” Long said in a press statement. “MillerCoors is in position to capitalize on the changing forces within the U.S. beer industry more decisively than
ever and my team has the passion, conviction, creativity and business plan to win in the long term in this industry.” Long’s successor hasn’t been named but a MillerCoors board of directors is “actively engaged” in searching for a replacement, saidPete Marino, the company’s chief communication officer. “We intend to have someone in place by June 30, but if we don’t, we will lean on the rest of senior leadership team,” he told Brewbound. Long – who previously served as the chief marketing officer for Miller Brewing Company in 2005 — was named CEO of Miller in 2006 and was instrumental in helping to create the MillerCoors joint venture in 2008, said Marino. That year, London-based SABMiller and Montreal-based Molson Coors agreed to combine their U.S. divisions — Miller Brewing and Coors Brewing. Long was
named as the chief commercial officer of the new joint venture and would later be named CEO of the division in 2011. Long’s decision to step down was personal, Marino said, and the CEO plans to “return to the South where both he and his wife have friends and family.” MillerCoors has now lost three key executives in the last eight months. Jake Leinenkugel, the longtime president of the MillerCoors-owned Jacob Leinenkugel Brewing, part of the company’s Tenth & Blake craft division,stepped down last September. His brother, Dick Leinenkugel, was immediately named as the successor. Three months earlier, Tom Cardella, the president and CEO of Tenth & Blake, announced his retirement. MillerCoors tapped former Coors Distributing Company president Scott Whitley as Cardella’s replacement.
REGULATORY TTB: Understating Alcohol Content Biggest Labeling Issue If the Alcohol and Tobacco Tax and Trade Bureau’s (TTB) latest compliance survey is any gauge, about 22 percent of all malt-based beverages have an inaccurate alcohol content posted on their labels. As part of its annual random survey to discern how accurately manufacturers label their products, the TTB found the most common noncompliance issue among malt beverage producers involved understating the ABV of their products. The TTB sampled 155 different malt beverages and cited 46 products for 61 identifiable issues. Chief among the reasons for noncompliance were labels that undersold the product’s alcohol content, with 18 citations. 16 labels actually overstated how much alcohol content was in the product, the second most common offense. The survey was part of the agency’s Alcohol Beverage Sampling Program, which was first established in 2008 to identify common compliance issues in how beer, wine and spirits are regulated. “The most common compliance issues we identified involved alcohol content that did not match the label and was outside regulatory tolerances, or that placed the product in a different tax class than indicated by the label,” wrote the agency. So why were nearly a quarter of the products mislabeled? It could have something to do with the rapid growth of smaller, under-resourced craft breweries that are less-equipped to properly test their products, said Brewers Association director Paul Gatza. “I think it has a lot to do with batch-to-batch variability among 14 MARCH 2015 BEVNET MAGAZINE
malt-beverage producers,” he said. “It is hard to imagine that they’d be as consistent as a brewer that has been there for 10 or 15 years.” Jason Wilson, CEO of Alabama’s Back Forty Beer Co. reiterated that, saying cost can play a factor in the labeling process. “For some, it is simply a cost factor. The lab equipment used to determine ABV is pretty unique, and brewers have proven methods to calculate ABV within an acceptable variance using the data that we already have on hand. It’s hard to justify the expense when you’re juggling financial priorities all over the building,” he told Brewbound. According to Gatza, products checking in 0.3 percentage points above or below the stated alcohol content are still considered compliant and within the TTBs accepted tolerance range. The survey also found 27 additional infractions unrelated to alcohol content labeling: 10 malt beverage products cited for having non-mandatory information on the label that differed from its Certificate of Label Approval (COLA); four products cited for omitting mandatory information; four that contained errors in listed government warnings; two for listing mandatory information that differed from the COLA and two without COLAs at all. Five other labels were cited for minor infractions. Comparatively, last year, there were 92 noncompliance issues identified, but the number of malt beverages sampled was considerably larger, at 239.
TWO NEW WAYS TO GET WINGS.
ABLE L I A V A ARY U R B E F 2015
• Introducing two new zero calorie flavors to the Editions line-up: Orange and Wild Cherry. • 59% of the energy category growth comes from zero calorie energy.1 • Available in 12oz size which generates the most dollar volume and growth.1
1 Nielsen Scantrack grocery & convenience ytd through 8.9.14 - includes all Red Bull singleserve product lines.
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New Products The newest options for cooler and shelf
strawberry-flavored sparkling water that contains no calories, artificial sweeteners, caffeine, sodium or genetically modified ingredients. Packaged in 12 oz. slim cans, the beverage is sold as a single-serve item and also in an 8-pack. Cúrate waters are sold nationally and their price varies by market. For more information, please call National Beverage Corp. at (954) 581-0922.
Protein Drinks
Sparkling Drinks
Shamrock Farms has added a new flavor variety to its Rockin’ Refuel line of milk-based protein drinks. Salted Caramel joins Chocolate and Vanilla as part of Rockin’ Refuel’s Muscle Builder line. The beverage contains 30 grams of protein and nine net grams of carbs per 12 oz. bottle. It is lactose-free and formulated specifically to help build muscle and strength, according to the manufacturer. The product is sold exclusively in 7-Eleven stores nationwide and has a suggested retail price of $1.99-2.19. For more information, please call Shamrock Farms at (602) 272-6721.
Kristian Regale, Inc. has launched FRÏSA, a line of sparkling, European-inspired botanical beverages. The products are made with European spring water sourced exclusively from the Pyrenees and lightly sweetened with a hint of natural cane sugar. Available in three varieties – FRÏSA Elderflower, FRÏSA Ginger Hibiscus, and FRÏSA Black Currant Rosehip – the beverages are 100 percent natural, GMO-free, glutenfree, and caffeine- free, and contain under 100 calories per 8 oz. serving. Packaged in 750 mL glass bottles, the products have a suggested retail price of $6.49-6.99. For more information, please call Kristian Regale at (877) 610-9440.
Dannon has introduced Light & Fit Protein Shakes. The beverages contain 12 grams of protein, five grams of fiber and 150 calories per 10 oz. bottle. The products contain no fat and are naturally and artificially flavored. Available in four flavors – Strawberry, Mixed Berry, Vanilla and Banana – the shakes are sold in 4-packs and retail for $4-5. They are available in grocery stores nationwide. For more information, please call Dannon at (914) 872-8400.
Water
AriZona Beverages and Welch’s have partnered on a new line of all-natural, sparkling juice cocktails. Welch’s Sparkling Grape and Welch’s Sparkling Strawberry are made with Welch’s Concord Grape Juice and Sweet California Strawberries.are packaged in AriZona’s iconic 23 oz. “Big Can.” The drinks are sweetened with high fructose corn syrup and contain 20 grams of sugar and 80-90 calories per 8 oz. serving depending on variety. The products are sold nationally and price varies by market. For more information, please call AriZona at (516) 812-0297.
Hint Inc. has added two new varieties to its range of all-natural, unsweetened essence waters. Like all Hint products, Hint Pineapple and Hint Cherry Fizz contain no calories, diet sweeteners, sugars, colors or preservatives. Hint Water is available in 14 additional flavors and packaged in 16 oz. bottles. Hint Fizz comes in 16.9 oz. bottles that are available in five other flavors. Hint products are currently available nationwide in a variety of retailers, including Whole Foods, Kroger, Safeway, Fresh Market, Duane Reade and Stop & Shop and retail for $1.69-1.99 per bottle. For more information, please call Hint at (415) 513-4050.
Nestle USA has introduced Skinny Cow Creamy Iced Coffee Drinks. Made with roasted coffee that is whipped with milk, the beverages come in three flavors – Mocha Latte, Vanilla Latte flavors and Creamy Cappuccino – each containing 120 calories per 8 oz. bottle. The drinks are shelf-stable and have a suggested retail price of $1.99 per individual bottle and $5.99 per 4-pack. For more information, please call Nestle USA at (818) 549-5846.
LaCroix Beverages has added a new flavor to its Cúrate line of sparkling waters. Cúrate Pina Fraise is a 100 percent natural pineapple and
High Brew Coffee has added a Black & Bold variety to its line of low-calorie, cold-brewed coffee. Made with 100 percent Fair Trade
20 MARCH 2015 BEVNET MAGAZINE
Coffee
certified Arabica beans, the new product is a dairy-free option that contains 20 calories and less than one gram of sugar. Like all High Brew products, the new coffee is produced using a no-heat brewing process with coffee beans steeped for hours. The process extracts higher levels of natural caffeine, and creates a coffee with very little bitterness and a natural source of antioxidants and is low in acidity, according to the company. Packaged in 8 oz. slim cans, High Brew Coffee has a suggested retail price of $2.49-2.69 and is sold at Target, Whole Foods, Sprouts and other retailers. For more information, please call High Brew at (844) 265-3278.
Energy Drinks PepsiCo has introduced two new flavors of Mtn Dew Kickstart: Pineapple Orange Mango and Strawberry Kiwi. The products are made with a blend of Mtn Dew, fruit juice and coconut water, and contain 60 calories per 12 oz. can. The drinks are sold nationally, with retail price varying by market. For more information, please call PepsiCo at (914) 253-2308. BAWLS Acquisition has extended its BAWLS Guarana line of highly caffeinated premium sodas. BAWLS Mandarin Orange is a blend of traditional BAWLS Guarana infused with sweet and creamy citrus notes, according to the company. The beverage is packaged in the brand’s iconic glass 10 oz. bumpy bottle and will soon be available in a 16 oz. can. The 10 oz. bottle retails for $1.99. For more information, please call BAWLS at (888) 731-9708. Monster Beverage Corp. has introduced the newest addition to its Monster Rehab line: Monster Rehab Peach Tea + Energy. It is the sixth flavor variety in the Rehab sub-line. The energy drink is formulated with B vitamins, electrolytes and coconut water and contains 10 calories per 8 oz. serving. The product is packaged in a 15.5 oz. can and is available nationwide. The price of Monster Rehab varies by market. For more information, please call Monster Beverage at (951) 739-6200.
Functional Drinks Kill Cliff has added a new variety to its line of exercise recovery drinks. Berry Legit features a flavor combination of lemonade and
blackberries, and is sweetened with a blend of stevia-erythritol. The beverage contains 20 calories and 25mg of caffeine per 12 oz. can. The product has a suggested retail price of $2.99, and $9.99-10.99 for 4-packs. They can be purchased at Walmart, Kroger, QT, Vitamin Shoppe and RaceTrac stores. For more information, please call Kill Cliff at (855) 552-5433.
Tea Unilever has extended its Lipton Tea brand with a new line of lightly carbonated iced teas. Lipton Sparkling Iced Tea is available in three flavors: lemonade, raspberry and peach. The products are packaged in 12 oz. sleek, “gilver”-colored cans. The teas have a suggested retail price of $1.19 and are distributed nationally through the Pepsi Lipton Tea Partnership, a joint venture between Unilever and PepsiCo. For more information, please call PepsiCo at (914) 253-2408. Nestle Waters North America (NWNA) has extended its Tradewinds tea brand. The company has introduced three new flavor varieties for its Tradewinds Unsweet Tea line: Unsweetened with Lemon, Unsweetened with Peach, and Unsweetened with Raspberry. The products are made with 100 percent natural flavors, zero calories, and no added sugars or sweeteners. Packaged in one-gallon plastic jugs, the teas are sold at select grocery and mass retailers nationwide, including Target and Walmart, and have a suggested retail price of $2.99. NWNA is also is launching a Tradewinds sub-line called Jimmy Buffett’s Island Tea. The new tropical-themed iced teas contain 0-4 percent real juice, depending on variety, are made with no artificial sweeteners, and have 110 calories per 18.5 oz. bottle. The line comes in five flavor varieties: Pineapple Coconut White Tea, Tropical Citrus Green Tea, Peach Mango Black Tea, Strawberry Lime Black Tea, and Paradise Punch Hibiscus Tea. The products have a suggested retail price of $1.39-1.69 and are available nationally in select Publix, Kroger, Stop & Shop, Sunoco, Quik Trip, Walmart, Circle K and 7-Eleven locations. For more information, please call NWNA at (888) 747-7437.
Liquid Water Enhancers The Coca-Cola Co. has extended its Dasani Drops line of liquid water enhancers. Dasani Drops Infusions is a new sub-line that comes in two “spa-inspired” flavors: Strawberry Basil
BEVNET MAGAZINE MARCH 2015
21
New Products and Lime. The products are unsweetened, have a touch of flavor and no color added. The water enhancers come in 1.9 oz. squeezable bottles, and can produce 32 servings per bottle. Dasani Drops Infusions are available nationwide and retail for approximately $4. For more information, please call Coca-Cola at (404) 676-1533.
Juice Robinson Beverages has introduced CRUDE, a line of cold-pressed juices made with no added water, sugars, concentrates or flavors. The new brand launched with two varieties. CRUDE Green #1 combines spinach, honeydew, lime, carrot, orange and spirulina. CRUDE Red #1 is a blend of pear, beet, ginger, aloe and coconut water. The products are high pressure processed and certified USDA Organic, Non-GMO Project Verified and naturally gluten-free. Filled in 16 oz. bottles made of PET recyclable materials and BPA-free, the juices are sold in select retailers in the Midwest and have a suggested retail price of $7.99. For more information, please call Robinson Beverages at (248) 283-9000. Suja has extended its Essentials line with three new organic juice products as part of its new 1-Day Renewal program. Sunrise Probiotic is an almond and strawberry smoothie with chia seeds and 2 billion CFUs of vegan probiotics. Midday Thrive is a green juice that is made with kale and collards. Sunset Protein is a vanilla and cinnamon smoothie that is infused with 10 grams of vegan (hemp and pea) protein. The products contain non-GMO ingredients and high pressure processed. Sold exclusively at Target, each juice retails for $3.99 per 12 oz. bottle. For more information, please call Suja at 855-879-7852. Love Beets has expanded its line of beet-based products with the introduction of its Organic Beet Juice. The beverage is gluten-free, 100 percent natural and contains no added sugar. It is packaged in a 14 oz. glass bottle. Love Beets is also re-launching its other juices nationwide with a new design. The products include a Cherry & Berry flavor, which blends beets with black currant and cherries, and the company’s regular Beet Juice, both of which are available in a 20 oz. recyclable, plastic bottle. All Love Beets juices are sold in grocery stores nationwide at a suggested retail price of $4.99 – $5.99. For more information, please call Love Beets at (856) 692-1740. 22 MARCH 2015 BEVNET MAGAZINE
Sambazon has launched Sambazon 100 Juices, an acai-based line of 100 percent juice blends that contain 100 calories or less per 10.5 oz. bottle. The beverages are also formulated with 100 açaí berries per bottle. The line comes in three flavors: Açaí Berry, Strawberry + Lemon + Açaí Berry and Pineapple + Coconut + Açaí Berry. Like all Sambazon products, new juices are USDA Organic, Non-GMO Project Verified, vegan, and made with Ecocert Fair Trade açaí. The products are sweetened with an organic and Non-GMO Project Verified blend of zero glycemic stevia and erythritol, plus low-glycemic agave in the Açaí Berry variety and contain 5-11 grams of sugar per bottle, depending on variety. Sambazon 100 juices are available in natural health food stores and grocers nationwide and have a suggested retail price of $3.49. For more information, please call Sambazon at (877) 726-2296. Cheribundi Inc., a leading producer of tart cherry juice products, has launched an assortment pack of its Fruit Refresh products in 108 Sam’s Clubs in Colorado, Illinois, Michigan and Minnesota. The all-natural, cherry-based beverages are blended with assortments of other fruit juices. Cheribundi’s Fruit Refresh 12-pack of 12 oz. bottles contains four of each of the most popular flavors of Fruit Refresh, including Cherry Lemonade, Cherry Cranberry, and Cherry Blueberry. The pack is located in the shelf stable juice aisle of the store. For more information, please call Cheribundi at (800) 699-0460. Campbell Soup Company has extended its V8 brand with four new vegetable and fruit juice blends. The new varieties, Healthy Greens, Purple Power, Golden Goodness and Carrot Mango, contain essential antioxidant vitamins A, C, and E, are 60 calories or less, deliver one serving of vegetables and are made from 75 percent juice and 25 percent water with no added sugar, preservatives or artificial colors and flavors. Healthy Greens is made with the juices of Spinach, Yellow Carrots, Apples, and Pineapple. Purple Power contains the juices of Purple Carrots, Beets and Apple. Golden Goodness blends the juices of Sweet Potatoes, Yellow Carrots, Orange Carrots, and Orange. Carrot Mango is a combination of juices of Carrot and Mango. The beverages are available in 46 oz. multi-serve bottles for a suggested retail price of $3.99 and in 12 oz. single-serve bottles, which retail for $1. The products are sold at major grocery and convenience store
New Products locations nationwide. For more information, please call Campbell at (856) 342-4978.
Beer Diageo has launched Thump Keg Brewing Co. The new company creates inventive beer styles with the foundation ingredients used to distill celebrated spirits brands. The brand’s name is a nod to the craftsmanship the beer takes from the experience of distillers who used to listen to the sound of mash thumping against the keg when distilling their spirits; no actual thump kegs are used to brew the beers. Agave Amber Ale is brewed with the signature blue agave from Peligroso Tequila, giving it a unique flavor resulting in a crisp amber ale. Rye IPA incorporates the same underlying grains used in the distillation of George Dickel Whisky, adding a subtle spice and bursts of smoky vanilla to the hop-forward IPA. Both beers will be in four test markets at suggested retail price of $9.49 for a 6-pack. For more information, please call Diageo at (203) 229-2100.
Wine Downton Abbey Wines, a brand inspired by the popular television show, has launched its Countess of Grantham Collection, a selection of varietal wines crafted with premium fruit from California. The wines take inspiration from the show’s Lady Cora Crawley, the thoroughly modern, American-born wife of British aristocrat Robert Crawley, Earl of Grantham. The fruitdriven Downton Abbey Cabernet Sauvignon and Chardonnay are full-bodied wines with an abundant concentration of color and flavor, according to the producer. The new varieties are available at select grocery stores and wine retailers, and have a suggested retail price of $14.99 per 750 mL bottle. For more information, please call PL360 Beverage Partners at (303) 949-9317. The Triton Collection, a wholesaler of fine wines from around the world, has introduced a trio of organic wines for distribution in the U.S. The 2014 Teillery Cabernet Sauvignon and 2014 Teillery Carménère are produced using hand-picked grapes from the first vineyard in Chile to be organically cultivated
24 MARCH 2015 BEVNET MAGAZINE
since its inception. The grapes undergo a short maceration and juice goes through a controlled fermentation in stainless steel tanks at 24°C to 26°C. Secondary malolactic fermentation is produced in a natural way, with 6 months in stainless steel tanks. The Cabernet Sauvignon is 13.8 ABV while the Carménère is presented at 13.1 ABV. The distributor also released the 2013 Zeroincondotta Barbera Piemonte, an organic certified Italian wine made without the use of chemical additives. The grapes undergo a short maceration (4 days), and the aging of wine takes place in 90 percent stainless steel and 10 percent wood without sulfurous anhydride. The wines are all packaged in 750 mL glass bottles and distributed in select states for a suggested retail price of $13.99. For more information, please call Triton at (501)747-2303. Apothic Wines has launched its latest seasonal offering, Apothic Crush. The limited edition red wine blends luscious red fruit flavors with notes of caramel and chocolate for a velvety, smooth mouthfeel, according to the winemaker. Apothic Crush retails for $14 and is sold nationwide through April. For more information, please call Apothic at (800) 425-5635. Diageo Chateau & Estate Wines (DC&E) has introduced Truvée Wines, a brand inspired by winemaking sisters Robin and Andréa McBride. Truvée debuted with two Central Coast grown varietals: a lightly oaked Chardonnay and a Rhone Style Red Blend. Grapes for the wines were sourced from Central Coast California vineyards within the Chalone, Monterey, Edna Valley, San Benito and Paso Robles American Viticultural Areas. Truvée wines are available nationwide with a suggested retail price of $15.99 for a 750 mL bottle. For more information, please call Diageo Chateau & Estate at (646) 223-2014. Skinnygirl Pinot Noir is a new extension of the brand’s line of low-calorie wines. The wine offers aromas of dark cherry and flavors of dark cherry, toasted oak and vanilla, according to the producer. At 100 calories per 5 oz. serving, it is 10 percent ABV and offered in a 750 mL bottle. The product has a suggested retail price of $11.99 for a 750 mL bottle and is available nationwide. For more information, please call Beam Suntory at (847) 444-7699.
New Products American Whiskey La Bodega Internacional (LBI), a Hispanicowned, handcrafted premium spirits company based in Atlanta, has launched J.R. Revelry, a new, 90 proof bourbon. The spirit has a smooth, approachable flavor profile, with a rich amber appearance and a solid, pleasing bouquet, according to LBI, which notes the whiskey’s spice, smoke and fresh oak finish. J.R. Revelry is distributed in New York and has a suggested retail price of $34.99 per 750 mL bottle. For more information, please call LBI at (323) 354-6619. Woodford Reserve Kentucky Straight Rye Whiskey is the third permanent line extension to join the brand portfolio, which includes the original Woodford Reserve Distiller’s Select and Woodford Reserve Double Oaked. To complement and emphasize the spice characteristics found in the original Woodford Reserve, the Rye uses a base that’s 53 percent rye, resulting in a liquid that’s both more balanced, and refreshingly subtle, according to the company. The whiskey has a suggested retail price of $37.99 for a 750 mL bottle and is available in select markets. For more information, please call Brown-Forman at (502) 585-1100. The fifth release from Diageo’s Orphan Barrel Whiskey Distilling Co. is Forged Oak, a 15-year-old Kentucky Straight Bourbon Whiskey. The 90.5 proof spirit was distilled at the New Bernheim Distillery in Louisville and found in the Stitzel-Weller warehouses. The whiskey tastes of seasoned woody notes of cocoa and young berries with a long, dry finish of black pepper, according to Diageo. It will be available at select retailers nationally for a suggested retail price of $65. For more information, please call Diageo at (203) 229-2100.
Scotch Whisky Glenmorangie Lasanta is one of three whiskies in Glenmorangie’s Extra Matured Range, a collection of single malt whiskies that spend 10 years in bourbon casks, then a further two in exclusive ex-Sauternes, port or sherry casks, which add complex layers to their taste. Named after the Scots Gaelic word for warmth and passion, Lasanta has recently been refined to make the spicy, full-bodied whisky sweeter, and smoother, according to the distillery. The
26 MARCH 2015 BEVNET MAGAZINE
whisky is now extra-matured in Oloroso sherry casks and now with additional finishing in Pedro Ximenez casks, giving the spirit a more rounded character. It is lightly chill-filtered and bottled at 43 percent ABV. Lasanta is available in specialist whisky shops nationwide and has a suggested retail price of $53.99 per 750 mL bottle. For more information, please call MME at (212) 779-2233. Balblair has released four new vintage expressions of its highland single malt Scotch whisky in the U.S. They whiskies include the Balblair 2003, 1999, 1990 and 1983 vintages, which were each distilled on the idyllic coast of the Dornoch Firth. Distillery Manager John MacDonald hand-selects each cask and releases the whiskies when they have reached their exact point of “optimum maturation,” according to the company. As such, bottles of Balblair are not marked with an age statement, but instead with the year that the whisky was laid down. Each of the four new Balblair vintages were bottled at 46 percent ABV without chill filtering. The whiskies are available in major markets at a suggested retail price ranging from $70 to $330. For more information, please call The Thomas Collective at (212) 229-2294.
Vodka Campari America has extended its SKYY Vodka line with two new flavor varieties: SKYY Infusions Texas Grapefruit and SKYY Infusions Pacific Blueberry. The new products are made with natural ingredients, and blend juicy grapefruit and ripe blueberry with SKYY’s premium distilled vodka. The spirits come in SKYY’s modernized packaging, which feature a label inspired by the fine detailing of garnishes found in upscale cocktail bars. The bottle also includes a new, premium brushed silver cap, along with metallic color-coded cap rings that designate each flavor. The vodkas are 70 proof and available in 50 mL (suggested retail price: $1.99), 750 mL ($18.49), 1L ($26.49) and 1.75L ($32.99) sizes. For more information, please call Campari at (415) 315-8000. Zodiac Vodka is a craft spirit made with American potatoes and entirely produced in its Rigby, Idaho-based distillery. Located in the heart of Idaho potato country, the distillery uses potatoes grown in from the region’s rich volca-
New Products nic soil. Zodiac uses a four-column continuous distillation process where the alcohol passes through a series of stainless steel plates that help to extract any unwanted impurities. It is then blended with water from the Snake River Aquifer which runs beneath the distillery and filtered using hand-cut Canadian Birch Charcoal. The 80 proof vodka retails for $25 per 750 mL bottle and is distributed in Texas. For more information, please call Sunshine Sachs at (323) 822-9300. SVEDKA Vodka has debuted SVEDKA Grapefruit Jalapeno and SVEDKA 100 Proof. SVEDKA Grapefruit Jalapeno begins with a bright, citrus entry, building to a smooth hint of heat, and intensifying with a tart, juicy finish and jalapeno bite, according to the company. SVEDKA describes its 100 Proof vodka as a grain neutral spirit with a smooth, clean taste and a crisp, arid sensation that intensifies to the end with a deep, warm finish. Both products are available nationwide, with Grapefruit Jalapeno available in 50 mL bottles (suggested retail price: $1.99, 375 mL ($6.99), 750 mL ($12.99), 1L ($16.99) and 1.75L ($21.99) and 100 Proof in 375 mL ($8.45), 750 mL ($15.35), and 1L ($18.45). For more information, please call Constellation Brands at (585) 678-7100. Beam Suntory has extended its Pinnacle Vodka brand with two “brunch-inspired” flavor varieties. Pinnacle Mimosa Vodka features juicy orange and crisp champagne flavors, while Pinnacle Habanero Vodka offers a spicy and sweet taste of ripe, juicy chili peppers, according to the company. Pinnacle Mimosa is 30 percent ABV and Pinnacle Habanero is 35 percent ABV. Both vodkas have a suggested retail price of $12.99 per 750 mL bottle and are distributed nationally. For more information, please call Beam Suntory at (847) 444-7699. The O’Shevlin Importing Company has launched Bonn Óir Gold Medal Vodka. The spirit is produced using an Irish family recipe handed down through three generations of the O’Shevlin’s of County Armagh, Ireland. The vodka is made with the top-grain of soft white Irish wheat and undergoes a handcrafted, continuous-column distillation to deliver an ultra-smooth and clean finish, according to the company. The product sold in select retailers and
28 MARCH 2015 BEVNET MAGAZINE
restaurants and available in 1L, 750 mL and 50 mL bottle sizes with a suggested retail price of $34.99 for a 750 mL bottle. For more information, please call O’Shevlin at (469) 713-2300. Moët Hennessy has extended its Belvedere Vodka brand with a new Wild Berry variety. The flavored vodka combines the essence of Polish strawberries, which are smaller, dark red in appearance and more intensely flavored than conventional berries and American blueberries, which have a sweet, delicate, floral flavor, which brings depth and complexity to the vodka, according to the company. The spirit is created with all natural ingredients, real fruit and no sugar added. It will be available nationwide in April with a suggested retail price of $34.99 for a 750 mL bottle. For more information, please call Moët Hennessy at (212) 251-8200.
Gin Azzurre Spirits has launched a botanically infused, naturally gluten-free gin. Azzurre Gin is made with the manufacturer’s “un-vodka-like vodka” base and infused with hand-selected Mediterranean botanicals and spices in a pot still. The resulting spirit features aromas of juniper, mandarin peel, and violet, citrus sweet basil and lavender on the palate and a warm, pink peppercorn finish, according to Azzurre. The 750 mL long-necked bottle is presented with an image of a verdant green iris. The gin has a suggested retail price of $32.99 and is currently distributed through Southern Wine & Spirits of Nevada. For more information, please call Azzurre at (702) 330-4810. Big Bottom Distilling, maker of Big Bottom Whiskey, is releasing its first distilled product: Big Bottom Oregon Gin. Until 2014, Big Bottom has been sourcing all of its whiskey and rum from outside distillers and then blending, finishing and bottling the final product in Hillsboro, Ore. Unlike a traditional London Dry gin, the Big Bottom Oregon Gin is slightly sweet. It contains 16 botanicals that offer a complex bouquet of floral qualities that complement the juniper. It also has a rich, full mouth feel with a creamy body offering a long-lasting finish, according to the distillery. The 91 proof gin retails for $29.95 and is sold in Oregon, Washington,
California, Nevada, Illinois, Georgia and South Carolina. For more information, please call Big Bottom at (503) 608-7816.
Moonshine Sugarlands Distilling Company has extended its Sugarlands Shine Legends Series with the release of Tickle’s Dynamite Cinnamon Moonshine. Tickle joins Mark Rogers and Jim Tom Hedrick as the third legend in the popular series. The spirit is a 70 proof cinnamon moonshine that can be sipped or used for cocktails. Packaged in 750 mL Mason jars, the beverage is distributed in Tennessee, North Carolina, South Carolina, Indiana, West Virginia, Kentucky, Illinois, Minnesota and Florida and has a suggested retail price of $24.95. For more information, please call Sugarlands Distilling at (865) 805-6177. Midnight Moon Raspberry is the brand’s newest variety. To create the product, the base Midnight Moon spirit is infused with real raspberries that are hand-filled into each 750 mL Mason jar. Bottled at 90 proof, the moonshine retails for approximately $22.99 and is distributed nationally. For more information, please call Piedmont Distillers at (336) 445-0055.
Other Alcoholic Beverages Alacran Tequila has released a new ultrapremium anejo tequila. Alacran Cristal is produced using 7-10 year old agave plants that are harvested in the highlands of Jalisco. The spirit is matured for 14 months in American Oak barrels that previously held bourbon to create a rich, woody flavor with a hint of vanilla, according to Alacran. The tequila is packaged in a clear glass bottle that is sleek looking. The tequila undergoes a clarifying filtration process and is packaged in sleek, clear glass bottle, each of which is hand-labeled and numbered. It retails for $49-59 and is available at select restaurant and retailers. For more information, please call Tamara York PR at (212) 967-8300. Crabbie’s has introduced Cloudy Alcoholic Lemonade, the first, non-ginger beverage in the new Crabbie’s Fruits range. The drink con-
tains 4.8 percent ABV per 11.2 oz. bottle and features and an aroma of fresh lemons, a zesty lemon taste and a refreshing, tart finish, according to the company. For more information, please call Crabbie’s at (786) 899-5461. Renowned marine wildlife artist, scientist and conservationist Guy Harvey has partnered with Shaw-Ross International Importers to develop and launch a new spiced rum. Distilled in the Caribbean, Guy Harvey Spiced Rum is an amber-colored spiced rum that contains spices and flavors of vanilla, nutmeg and cinnamon. The 70 proof rum is distributed in Florida by Southern Wine & Spirits of America, Inc. and retails for $15 per 750 mL bottle. For more information, please call (954) 430-5020. Anheuser-Busch InBev has launched a new cocktail-inspired line of products in its Bud Light portfolio. Bud Light MIXXTAIL combines the taste of popular cocktail flavors with the finish of Bud Light. The 8 percent ABV beverage is available in three flavors – Long Island, Firewalker and Hurricane – and best served over ice, according to the company. Available nationally, the drinks are offered in 8-packs of 11.5 oz. resealable aluminum bottles and single-serve 16 oz. and 25 oz. cans. For more information, please call Anheuser-Busch at (314) 765-4580. Diageo has extended its Captain Morgan brand with three new beach-themed varieties: Captain Morgan Pineapple Rum, Captain Morgan Coconut Rum and Captain Morgan Grapefruit Rum. The 70 proof rums are made with fine cane molasses and five times distilled. They are available nationally and have a suggested retail price of $15.99 for a 750 mL bottle. For more information, please call Diageo at (646) 223-2019. Skinnygirl Spicy Lime Margarita is the newest addition to the Skinnygirl line of low-calorie, pre-mixed cocktails. The product blends flavors of lime and chili with tequila and contains less than 100 calories per serving. The beverage is 19.9 proof and offered in 750 mL and 1.75 L bottles. The suggested retail price is $12.99 for a 750 mL bottle and $19.99 for a 1.75 L bottle. Both are available nationwide. For more information, please call Beam Suntory at (847) 444-7699.
BEVNET MAGAZINE MARCH 2015
29
Channel Check
SPOTLIGHT CATEGORY
Refrigerated Fruit Drinks SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14
What’s hot & what’s not in stores now
This category is reflective of some of the new energy coming into conventional stores through both the produce and chilled natural sets. While Sunny D and other big brands dominate the center, look at what GTs, Kevita, Mamma Chia and Goodbelly are doing, with growth off increasingly significant bases in retailers who are weighted to a more conventional profile. It’s a similar situation in the refrigerated Juice and Drink Smoothie category (not pictured here), where SUJA Essentials – a sub-line geared toward conventional grocery – launched this year and moved right into the top ranks of brands, selling in excess of $5 million.
Brand
Dollar Sales
Change vs. year earlier
SunnyD
$280,136,640
-7.10%
Minute Maid Premium
$217,363,776
-15.18%
Tropicana Trop50
$151,013,744
-0.95%
Welchs
$90,543,296
5.29%
Tropicana
$63,665,404
-7.79%
Bright & Early
$38,166,672
3.55%
GTs Kombucha Synergy
$29,231,684
60.05%
Private Label
$19,299,924
-12.96%
Minute Maid
$17,665,070
3.51%
Kevita
$9,939,295
91.64%
Mamma Chia
$7,882,100
113.80%
GoodBelly
$7,584,132
32.08%
Prairie Farms
$7,034,921
-3.23%
Minute Maid Light
$6,922,720
-15.07%
Minute Maid Just 15
$5,180,423
-41.47%
SunnyD Chillers
$5,074,442
N/A
Turkey Hill
$3,910,412
-3.59%
Earth Wise
$3,792,145
18.98%
Newmans Own
$3,636,658
11.18%
Ssips
$3,067,214
-6.57%
TOPLINE CATEGORY VOLUME BEER
$31,782,808,057
3.8%
BOTTLED JUICES
$6,878,596,096
-0.06%
BOTTLED WATER
$12,380,568,576
5.65%
ENERGY DRINKS
$10,588,903,424
4.97%
DRINK MIXES
$907,724,352
-2.99%
TEA/COFFEE
$4,587,849,216
7.57%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14
30 MARCH 2015 BEVNET MAGAZINE
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Channel Check ENERGY DRINKS
HOT! Monster Zero Ultra
Brand
• Your Custom Beverage Formulator • Soda · Tea · Functional · Mixers · Vodka Rum · Whiskey · Energy · Juice · Cider Enhanced Water · Beer · Cocktail · Liqueurs
• Customized Flavors • Organic · All Natural · WONF TTB Approved · N&A · Kosher Proprietary Citrus Extracts
Dollar Sales
Change vs. year earlier
Red Bull
$3,733,105,152
7.09%
Monster
$1,346,156,800
9.94%
Monster Zero Ultra
$360,129,504
25.01%
NOS
$355,066,080
25.01%
Java Monster
$317,055,936
10.39%
Monster Rehab
$310,766,560
-11.22%
Rockstar
$302,858,848
3.88%
Monster Lo Carb
$294,201,600
-7.16%
Monster Mega
$242,786,064
1.62%
Monster Absolute Zero
$175,480,416
-18.64%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14
NOT! Monster Absolute Zero
• Customer Focused • • Commited to Quality •
ICED TEA
HOT! Lipton Pure Leaf
Brand
Sovereign Flavors Inc 4020 W. Chandler Ave. Santa Ana, CA 92704 T: 714.437.1996 F: 714.437.1998
Dollar Sales $665,863,360
0.75%
Lipton Pure Leaf
$422,127,136
42.16%
Lipton Brisk
$349,387,552
2.30%
Lipton
$302,085,056
19.04%
AriZona Arnold Palmer
$213,623,344
-6.33%
Snapple
$208,418,560
-0.86%
Lipton Diet
$199,072,480
-9.94%
Diet Snapple
$181,602,384
-4.89%
Gold Peak
$172,071,808
26.07%
Peace Tea
$71,252,344
-12.65%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14
NOT! Peace Tea
CAPPUCCINO/ICED COFFEE
HOT! Illy Issimo
Brand
Dollar Sales
Change vs. year earlier
Starbucks Frappuccino
$834,968,256
9.93%
Starbucks Doubleshot
$398,235,840
13.05%
Starbucks
$77,532,064
10.02%
Starbucks Frappuccino Light
$26,120,150
-1.17%
Starbucks Doubleshot Light
$11,180,916
10.32%
Illy Issimo
$7,520,365
71.32%
Coco Cafe
$7,248,482
45.92%
Private Label
$6,015,364
-15.42%
Rockstar Roasted
$3,748,735
N/A
Marleys One Drop
$2,377,243
70.49%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14
32 MARCH 2015 BEVNET MAGAZINE
Change vs. year earlier
AriZona
NOT! Private Label
SPORTS DRINKS Brand
HOT! Gatorade Fierce Dollar Sales
Change vs. year earlier
Gatorade Perform
$3,176,168,704
1.31%
Powerade Ion4
$774,966,208
-11.15%
Gatorade Frost
$451,037,600
14.68%
Gatorade G2 Perform
$389,697,664
-19.22%
Gatorade
$218,882,816
44.20%
Powerade
$202,506,448
77.41%
Powerade Zero Ion4
$192,387,360
-1.21%
Gatorade Fierce
$182,419,648
735.17%
Gatorade G2
$42,838,004
-2.59%
Gatorade X Factor
$28,265,764
9.96%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14
SPARKLING WATER Brand
NOT! Gatorade G2 Perform
HOT! Schweppes Dollar Sales
Change vs. year earlier
Sparkling Ice
$370,936,128
25.77%
Private Label
$284,680,256
10.00%
Perrier
$176,030,384
12.36%
San Pellegrino
$104,807,640
10.20%
La Croix
$95,210,536
28.32%
Glaceau Fruitwater
$44,086,016
3.09%
Topo Chico
$38,189,816
19.36%
Schweppes
$30,973,552
98.89%
Poland Spring
$28,070,128
8.50%
Arrowhead
$24,460,958
14.29%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14
CRAFT BEER Brand
NOT! Glaceau Fruitwater
HOT! Lagunitas Dollar Sales
Change vs. year earlier
Samuel Adams
$375,388,957
11.0%
Sierra Nevada
$223,106,118
14.3%
New Belgium
$188,675,476
31.5%
Shiner
$129,148,216
8.7%
Lagunitas
$91,839,915
64.1%
Deschutes
$61,993,508
10.9%
Stone
$46,084,843
41.0%
Redhook
$45,769,429
2.3%
Goose Island
$40,673,499
16.3%
Kona
$40,638,609
13.2%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14
NOT! Redhook
BEVNET MAGAZINE MARCH 2015
33
Gerry’s Insights
The Bottled Water Rebound
By Gerry Khermouch
Some readers of this column might recall that I’ve long beaten the drum for a revived bottled-water sector, certainly at the high end. But just to show I don’t know everything, I’ll confess to being surprised at the rapidly escalating degree of activity we’re now witnessing. We have new categories getting started, counters to those new categories, and established brands starting to really flex. It all makes for an intriguing moment in beverages. Really surprising, however, has been that PepsiCo has seemed so little motivated to play in this flourishing and rewarding segment. But it may have just showed its hand. Some background: Bottled water once was a premium category across the board, in those days when Nestle Waters was the only significant multinational player and shared the segment with a lot of regional brands sourced from quaint sources like protected aquifers. It only deteriorated once Coke and Pepsi muscled into the business in the early 1990s with Dasani and Aquafina, respectively, tap water brands that turned bottled water into yet another front of the cola wars, with beggar-thy-neighbor pricing that saw 24unit cases descend to retail prices of $4 and below. But Nestle Waters was resilient enough to hold its own in this three-way slugfest, and the two soda powerhouses have backed off a bit, reducing their brands to direct-ship entities and reassuring investors that they’re through beating their heads against a wall. So that’s where we stand with mainstream water: boring loss leaders, with even Nestle increasingly tilting toward its PureLife tap-water brand, too, among consumers who don’t seem to care much about whether the water actually sprang from a spring. Through that first act, the high end flourished, thanks mainly to imports from Europe and then Fiji. But that came to a stop with a one-two punch: the 2008/2009 financial meltdown caused shell-shocked consumers cut back their purchases at precisely the time that the category suffered an environmental backlash from those pondering the carbon and landfill footprint of an everyday product that can be dispensed right out of the tap at home. In recent years, though, it’s been a 36 MARCH 2015 BEVNET MAGAZINE
different story. No longer do we hear accounts of high-end restaurants throwing out their lucrative glass-bottle brands in favor of self-dispensed carafes. Bottled water brands have all developed carbon-neutral stories of greater or less credibility, the recycling stream has gotten more robust, and many policymakers have recognized the futility of penalizing a beverage that meets a separate priority – weaning consumers from sugar-sweetened beverages. So established bottled waters have rebounded. Lately, brands such as Fiji and Icelandic Glacial have ramped up marketing that plays up their protected source – a reaction, I’m guessing, to the days when they stopped talking about their faraway origins because of the carbon-footprint issue. It’s a healthy development, reminding consumers that not all bottled waters are alike, that there may be value in the particular matrix of minerals, bubbles and other qualities that defines a particular brand. Certainly, it can make for powerful marketing based on something other than lifestyle. Still other cylinders are banging away in the category. Seltzers have continued to boom, bringing in new entrants like Canada Dry and prompting geographical expansions by regional brands like Polar. After all, the segment offers a bit of flavor and fizz to a category that most consumers feel they need to consume more frequently. This may also prove a key year for essence waters such as Hint, in both its still and carbonated versions. And Pellegrino continues to perform well with its flavor iterations. Meanwhile, a pair of alkaline waters are making a concerted landgrab, Essentia building from a base in natural foods and Aquahydrate building on Hollywood appeal that comes of harnessing investors Diddy and Mark Wahlberg. That sector poses a bit of a conundrum: some brands may be making claims beyond what they can verify,, and some scientists question whether heavy consumption of alkaline water truly is good for you. Other brands seem to be riffing off that by offering waters that claim to be perfectly balanced – say, Core, from Fuze and Body Armor creator Lance Collins. I expect the market, if not the feds, will sort out all those claims.
Meanwhile, some wholesalers are taking on several of those brands simultaneously. That might seem counterintuitive – after all, who wouldn’t prefer to ensconce their product in the hands of a distributor devoted only to that brand? But in the earlier stages of a new segment’s development, that can be a surprisingly effective strategy, allowing that distributor to act as a de facto category captain in setting up coherent retail displays that leave the impression of an established segment. That seemed to be the case in the early days of coconut water. So maybe everybody wins in those early stages. The time for rivals to start tearing one another’s POP materials down and reversing the bottle labels on store shelves can wait for later. Not least there’s that now-venerable category of electrolyte waters, which seem to have taken a bite out of sports drinks. For a while, offering an electrolyte water offered an easy revenue lift to brands in other categories, from Metromint to Function to Activate, but through the churn Coca-Cola’s Smartwater has retained its hegemony. That’s a bit of a surprise, in view of how Coke hasn’t proved the most stalwart steward of Smartwater’s sibling, Vitaminwater, but there’s no question that Coke has kept Smartwater smartly premium in price and readily available in a variety of channels. Which brings me back to Pepsi: though most of those smaller wannabes I mentioned have fallen off, there’s a new player that may pose a more meaningful challenge: Propel Electrolyte Water. It’s packed in a similar straight-wall bottle with similar blue label highlights, carrying its imprimatur as a sibling of the powerful Gatorade brand. Particularly in New York, where a transition from a motivated independent distributor to Coke’s sclerotic Coca-Cola Refreshments unit could leave Smartwater vulnerable to a challenge, it could make for an entertaining spectacle if Pepsi decides to move aggressively. Regardless, it should do its part to elevate the profile of this lucrative, fertile category. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.
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BUY I N G “T HE CUT T ING EDGE” Analyzing the A-B Acquisition Strategy By Chris Furnari
In the last 12 months, A-B has acquired three craft breweries in three key beer states. In January, it purchased Elysian Brewing in Seattle, Wash. That came less than three months after it acquired 10 Barrel Brewing in Bend, Ore., and a full 12 months after it bought Blue Point Brewing in New York. Those three breweries joined Chicago’s Goose Island, which A-B acquired in 2011, in a high-end division that also includes imports like Stella Artois, Hoegaarden and Shock Top. And while specific financial information is only known for the Goose Island purchase – A-B spent $38.8 million – sources familiar with the company’s acquisitions estimate the brewer has spent upwards of $200 million to purchase its four craft brands. Nevertheless, the question on nearly every craft brewer’s mind is “what’s the strategy?” BevNET spoke with Andy Goeler, who, as VP of Imports, Crafts, and Specialties for A-B InBev, is the man tasked
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with shepherding all of these newly acquired brands. While he wouldn’t give too many specifics, he made it clear that it’s at least driven in part by a recognition that the current set of offerings wasn’t keeping up with the times. “We want to make sure that we are providing a relevant portfolio of brands to our distributors and consumers,” Goeler said. “As the industry evolves, and it is always in a state of evolution, we need to continue to evolve our approach to the business.” Buying smaller breweries, Goeler said, is a “good way for us to continue to stay on the cutting edge of an industry that is providing those kinds of products.” Not that Bud has been completely ignoring craft – its Shock Top brand, a Blue Moon rival, has grown from 1 million to 5 million cases since it was introduced in 2010, and has helped fuel many debates about what exactly comprises craft beer, but still, acquisitions are a much faster way to fill out the menu.
Buying smaller breweries, Goeler said, is a “good way for us to continue to stay on the cutting edge of an industry that is providing those kinds of products.” Goeler wouldn’t reveal any specific formula behind the acquisitions, but in addition to changing consumer tastes, he ceded that proximity to those consumers is also a factor. “We really try to hone in on the people that love more of a local connection,” he told BevNET. “That is where these craft breweries come into play. Our ability to acquire some of these local crafts gives us a chance to appeal to the local craft consumers.” It’s not clear that the company is deliberately taking a regional approach, but that’s how things have effectively evolved. Collectively, the four states where A-B has already made acquisitions sell more than 22 million barrels of total beer annually, or about 10 percent of the entire U.S. beer market, according to figures from the Beer
Institute. Other areas of the country where beer volumes are highest, California, Texas, and Florida could also be on their radar. The brands that A-B has purchased, however, represent much less volume, and are nowhere near the top-producing breweries in their regions, or even their core markets (Goose Island excepted). “I believe they are trying to acquire some regional breweries that have some good capacity but also have some constraints,” said Joey Redner, the founder one of Florida’s largest craft breweries, Cigar City Brewing. Redner himself had a run-in with A-B last September. He and a colleague met with an A-B executive at his Tampa brewery to discuss a potential acquisition. Redner told BevNET that Cigar City was not and is not for sale, but that he took that meeting as a professional courtesy. “You always take the meeting,” he said. While an increasing number of breweries are indeed taking that meeting, others are worried by the prospects of having Bud buy up craft breweries and run that product through its system. “I do think the world's largest breweries are disingenuous in their intentions moving into the craft beer world,” Dogfish Head founder Sam Calagione told Men’s Journal in February. “They’ll buy a once-independent brewery – not naming names – and suddenly its IPA's kegs are on the street for half as much as a true indie craft beer. It really shows they're using these once-craft brands as pawns in their game to knock the true indie breweries off the board.” Goeler disagreed. “Disingenuous? Are you kidding me,” he said. “We wouldn’t be spending the money we are spending to purchase these craft breweries. We are beer lovers and we are business people. Yes, we are buying up craft breweries to add to our portfolio because that is what consumers are demanding. Over time, we have to continue to prove that we are in this for the long haul.” “We are not trying to knock the bottom out of the craft segment,” he added. Nevertheless, efficiency is playing a role; one more characteristic of the last three brewery purchases has been that they have been in one of the 17 markets where A-B owns its own wholesaler. Putting Budowned beer on Bud-owned trucks has to
have the potential to increase profitability – and it might be a way to enforce loyalty throughout its distribution network, as well, by offering a bigger family of products, possibly to the exclusion of others. In the past, Goeler has said that craft acquisitions were “not driven by a distributor footprint as much as it is a great portfolio and company in terms of what they want to achieve.” But Goeler said during his most recent interview with BevNET, “We are very biased about A-B wholesalers. One thing that is important to us is the wholesaler footprint. That is a key point in the decision process. Is it aligned more on the A-B side? We want these brands to eventually be in our distribution network.” Regardless, craft is something that’s on the mind of Bud and its entire network – independent and wholly-owned – these days. A-B executives have reportedly told distributors that the company will more strictly enforce its equity agreements in 2015, which could mean increased pressure to sell only A-B-owned crafts. “We expect them to put maximum efforts behind the brands we own,” Goeler said. That doesn’t mean that distributors are only going to take on Bud’s portfolio of craft, however. They’ve found that the new players are too important. “I don’t think our craft partners really see A-B as a threat,” said Kimberly Clements, the president of Golden Eagle Distributors in Arizona, an independent A-B wholesaler. “Our goal is to grow our entire portfolio, not just a few brands, and we are going to do what is right for our marketplace.” Prior to 2006, Golden Eagle participated in A-B’s exclusivity incentive program, selling only A-B products in exchange for a bonus on every case of beer sold. But, Clements said, the company “saw some advantages to selling other products,” and moved into craft, sales for which today comprise about 10 percent of the company’s 10 million-case business. How much of that business Bud eventually expects to be from its own portfolio is still in the offing, but, Goeler said, opportunity is still out there. “We definitely make some calls but we also get some calls,” Goeler said. “We are always talking.”
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C.J. Rapp is the survivor of more than one beverage brand, and he’s out there with Karma Water, trying to make a go of it as the leading provider of products with a specialized cap that allows the consumer to inject a mix of powder or liquid ingredients into the mix. He’s fought off a well-funded competitor in the sleek Activate brand, which, although backed by multinational juggernaut Tata, still ended up being sold at a bargain-basement price to a Canadian distributor. He’s played the sales-andmarketing game the best he knows how, recruiting DSD houses, collecting celebrity clippings of consumption occasions, even licensing his Karma Cap technology out to other companies, like a brand of
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pre-workout nutritional supplements. He can see the future, and it’s a home run. Still, for the Karma Water brand itself, he said, “it’s mostly singles.” To really score, he admits, Karma, and the rest of the cap-activated category, must develop a series of products that transcend vitamin-enhanced beverages, eventually encompassing a broad range of pharmaceutical, nutraceutical, and other high-function uses. “The cap category hasn’t even started yet,” insists Mikel Anderson, whose Blast Cap Technologies develops and sells caps to other manufacturers. “It’s not even born yet. They haven’t been able to explain the technology and the features behind it, and they haven’t put in the
next-level formulas they need to have an awesome beverage at time of use activation, to have formulas that haven’t been used in beverage history.”
STRATEGIC HITCHES According to Rapp, the problems with building beverage brands around an ingredient-infusing cap are just like the problems with building all beverage brands, only more so. The big issue, Rapp said, is structural – there’s the constant need to move tons of bottled water around via independent distribution networks and retailer approvals. But in addition, there’s also the added cost – in the millions – that has gone into developing or licensing the
special dispenser that gives the product its snazzy point of differentiation. And there’s consumer education: beyond all the marketing a typical brand needs to develop, there’s the added difficulty of teaching consumers how to use the cap properly. But Rapp is a hardy soul, raised on Rochester winters, and he’s got more than a few tricks up his sleeve. Where distribution may be a tough slog in the U.S., he’s got momentum in Canada, via Lassonde, which distributes his product nationally across several classes of trade. If Karma had the same share in the U.S. that it had in Canada, he says, it would be a $60 million business. Rapp is convinced that all he needs to make a similar breakthrough in the U.S. is a committed, capable, and widespread distributor who can stitch together a national network. He keeps talking with people, selling them on the idea that if you keep ingredients and flavors separated from the water below until the point of consumption, you’ll give the consumer more potent nutrition. He’s adding SKUs to his line, as well, rolling out a three-flavor shelf-stable Karma Probiotics sub-brand this spring. For Rob Hobson, however, there’s the opinion of his wife, who recently told him that he needed to find a better way to make a living. Hobson, who has worked in the beverage business for about a dozen years, was one of the dispensing cap dreamers, a guy who developed his own cap technology, one that even had a special point of differentiation: In addition to keeping a reservoir of liquid in the top, ready to be punched through into the water below, the cap also was capable of being screwed onto the openings of more than one kind of water bottle. Since different stock bottles have openings that can vary by a few small but important millimeters, Hobson felt that having a cap that could fit them all would give him a leg up. It didn’t. “I just didn’t have the type of money that it would take to have people build an interest in the product,” said Hobson, whose Flavor Infusion brand of caps – used in a now-defunct line called
CoolCaps and a few other active brands, including New York Spring Water’s VBlast product – have finally become a sidelight rather than a full-time gig. “My wife said ‘you’ve got to go out and make a living again,” said Hobson, who has taken up consulting on projects while looking for something new. He isn’t bitter, he said, but he thinks that the time and place just weren’t right to create the funding that would make a major splash in the beverage aisle.
BUILDING A BETTER PAYLOAD Hobson isn’t the only cap dreamer whose brand has failed to ignite. Activate burned through millions, with high-profile backers like Disney CEO Michael Eisner and high-powered distributors like Tony Haralambos on board. But the brand really only shined brightest at the start, unable to energize the consumer base much beyond its initial sleek look.
The products suffered from weak taste, problems with the actual cap mechanism, and, ultimately, according to critics, weak functionality as well, according to critics. “You look at the Activate panel list, and it wasn’t that different from looking at a Vitaminwater,” Anderson said. At its heart, Anderson and others say, the infusion cap could combine the benefits of advanced nutrition through fresher ingredients with the drama of the consumers themselves providing the final stage of production. But the fire hasn’t lit – especially since other parts of the mix-to-drink segment have also utilized innovation. The category remains dominated by items like Crystal Light-type sachets and MiO liquid squirt infusers.
So what needs to happen to break the paradigm? Rapp said that nutritional advances aside, he still believes in the potential for vitamin enhancement as the major function – and that Karma Water’s fate hinges largely on its quest to find the right partner. But speak to Anderson, and he’ll tell you he’s already found them – they’re just outside the U.S. border right now. He has taken the licensing route with his caps, and points to successes in New Zealand, with VitalZing, and Brazil, with a brand called BeautyIn, as businesses that have taken the technology and infused it into a worthwhile branded approach. And the products are closer in some ways to the more advanced uses the cap makers advocate: Collagen infusions. Alkalinity. Biotin. Green Tea. And he’s bringing them to the U.S. – BeautyIn in the spring, VitalZing in September. There’s another deal in the offing, he said, as well as an intriguing idea that could tear down the distribution wall – selling a kit of ingredient-filled caps along with one reusable bottle in something of a razorand-cartridge model. It’s a solution that seems perfect for e-commerce, and has environmental advantages, too, he said, by doing away with extra water bottles. Hobson tried that approach himself, trying to sell boxes of his caps to retailers. But he, too, hit the same problems that Rapp has described – a system that makes it hard to introduce new products that require extra knowledge to justify the cost and effort on the part of the consumer and the retailer. Rapp likes the cartridge model, he said, but he thinks that the brands need to be a package deal for a while. But he’s going broad as well, licensing his own cap technology to new partners and launching abroad himself – on the horizon are Australia, South America, the Middle East. I see the future more today than I did two or three years ago,” he said. “There’s always frustration we aren’t larger, but we are in enough discussions with enough large companies for enough global opportunities that it will add up.”
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Brand News
Powder Based Beverages
Everly is a natural, zero calorie stevia-sweetened drink mix available in three flavors - Pomegranate Maqui Berry, Peach Mango, and Green Tea Passion Fruit. It’s available at Whole Foods and Publix supermarkets in the Southeast and online via Amazon.com Founded by two Vanderbilt graduates, the company donates oral rehydration salts to children sick with water-born diseases for every box sold.
Barnie’s CoffeeKitchen recently released BREWSTICKS, a liquid coffee concentrate that makes iced or hot coffee instantly. After its launch in Hannaford supermarkets the product is now available in over 1,300 locations nationwide, most recently securing placement at Bed Bath & Beyond. Brewsticks can also be used as an ingredient in baking, cooking, smoothies, marinades and sauces.
TRAC Health launched the first ever Kombucha Drink in a powdered stick form last September. Made using a unique dehydrated Kombucha tea, the packets contain pribiotics, organic acids, and is even bubbly. The flavor profile is meant to appeal to a broader audience of consumer that do not prefer the strong fermented taste of Kombucha. The packets come in three flavors - Goji Berry Kombucha-Energy, Pear Ginger Kombucha-Digestion and Acai Blueberry Pomegranate Kombucha-Antioxidant and were debuted to West Coast customers at Natural Products Expo West in March.
SOS is a fast-acting electrolye replacement and hydration drink mix that helps combat dehydration caused by active lifestyles and physical performance. A specially formulated blend of sugar, sodium, potassium, citrate and magenesium, SOS is based on a formula discovered more than 50 years ago and used by medical practitioners to treat mild to moderate dehydration. The company recently appointed FIJI Water co-founder Doug Carlson as Chairman of the board.
DripDrop is the first oral rehydration solution to combine medical standard of rehydration therapy and excellent taste. The company boasts its formula has been adopted by an elite group of users including U.S. Special Forces, Olympians, topflight athletes, and physicians and nurses at many hospitals. DripDrop is available in Walgreens, CVS, and H.E.B. stores and online at Amazon. com and DripDrop.com Crush has expanded its top selling Crush Singles to Go! powdered soft drinks line with three new flavors - Cherry Limeade, Cherry, and Berry Punch. The new flavors will join its current roster of Orange, Strawberry, and Grape flavors. Eboost is reintroducing its line of Natural Energy Powders with a new packaging an improved formula that is now 100% non-GMO and contains no maltodextrin. With only 5 calories, natural caffeine from green coffee & green tea, and no artificial flavors, colors, or sweeteners provides natural energy. Available in Orange, Pink Lemonade and Acai Pomegranate flavors. Stur, an all-natural liquid water enhancer is now available nationwide in Kroger and Publix supermarkets. The stevia-sweetened product contains no calories and 100 percent of the recommended daily value of vitamin C.
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OJO Eye Care Nectar has launched a dry, “onthe-go” powder option. The company’s quickly dissolving eye care crystals contain a full daily does of AREDS 2 vitamins. The company recently expanded its distribution by securing placements on shelves at H-E-B stores thoughtout the state of Texas. KonaRed produces health and wellness nutritional products which bring the attributes of the Hawaiian Coffee fruit to an international consumer market. Recently, the company secured distribution at 12 Whole Foods stores in California, Arizona, and Nevada for its “on-the-go” powder packs and powder tubs. Riosurge has created a line of liquid water enhancers to improve the taste of water while ensuring all the natural benefits. The company, which also produces and markets an all-natural Coconut Oil - released the water enhancer line with five flavors: Acai Berry, Hibiscus Green Tea, Kiwi Strawberry, Peach Mango, and Pineapple Coconut. Water Sensations are now being sold at Akin’s and Chamberlin’s natural markets. The clear, all natural, calorie free, fortified liquid water infusion is geared to the consumer committed to healthy living and to a fit and active lifestyle. Available in its patented LiquiPacks, Water Sensations are available in five flavors - Citrus Energy, Cranberry Pomegranate Fitness, Blueberry Acai Immunity, Mango Peach Focus, and Coconut Pineapple Sports.
NON-ALCOHOLIC BEVERAGE COMPANIES AND INDEPENDENT DISTRIBUTORS Lawsuits in the Making? By Rochelle Spandorf Ever since Coca-Cola first contracted with independent bottlers in the 1890s, a three-tier distribution model linking producer, independent distributor, and retailer has been the preferred one for beverage producers. That’s for good reason: the system is smart and efficient. Independent distributors know the local retail market, invest their own money in warehouses and delivery vehicles, and hire the boots-on-the-ground workforce needed to sell, transport, stock, and merchandise products in their local territory. But while the system has considerable advantages, it also comes with significant legal risks – risks that are generally not well appreciated by the multi-billion-dollar non-alcoholic segment of the beverage industry, an expansive sector that includes everything from soft drinks to bottled water and water beverages, 100% juice and juice drinks, and “New Age” drinks like sports drinks, energy drinks, and ready-to-drink coffees and teas. It is well known that contracts between producers of alcoholic beverages and their independent distributors are subject to extensive state regulation. Less understood are the network of state laws – sometimes 44 MARCH 2015 BEVNET MAGAZINE
called “relationship laws” – designed to protect local, independent distributors of non-alcoholic beverages. These laws can expose non-alcoholic beverage producers to lawsuits and significant liability, as a number of major non-alcoholic beverage brands have discovered, learning lessons the hard way. For example: • A SoBe beverage distributor servicing a territory in Northwest Arkansas and Oklahoma successfully sued its supplier, South Beach Beverage, for wrongful termination under the Arkansas Franchise Practices Act and recovered more than $1 million in lost future profits and attorneys’ fees based on its operations in both states. • A Wisconsin distributor of Glacéau brand products sued its supplier for violating Wisconsin’s Fair Dealership Law after Coca-Cola acquired the supplier and decided to end the distribution arrangement and distribute Glacéau products through its own network. While the supplier ultimately defeated the statutory claim, the victory took four years in court and an appeal to the Seventh Circuit. • After Nestlé Water chose not to renew its contract with the company that had exclusively distributed Great Bear, Poland
Spring, and Deer Park water in parts of New Jersey for the last 60 years, the distributor sued for violation of the New Jersey Franchise Practices Marketing Act. Nestlé Water recently prevailed, but only after defending multiple rounds in court. Relationship law litigation has a high nuisance value. Even when the supplier wins, it is often a pyrrhic victory as these are highly fact-intensive cases, making them expensive and time-consuming to defend. Furthermore, the stakes are high: affected distributors may be able to recover their lost profits and attorneys’ fees and secure injunctions that preserve the status quo. Some relationship laws may even extend remedies to a distributor’s out-ofstate operations. A supplier’s ignorance of state relationship laws offers no legal defense. And, as in any chain, one disruptive lawsuit can spawn copycat litigation. There are many potential landmines for non-alcoholic beverage producers under state relationship laws. Some states require good cause to terminate a distribution agreement – even when the parties negotiate a terminable-at-will contract, or one requiring the supplier to pay the distributor a break-up fee. Some states limit good
cause to a distributor’s breach of a material and reasonable contract provision. A number of state laws expressly forbid a supplier from taking actions that “diminish” or “impair” the value of the distributorship or from substantially changing the distributor’s “competitive circumstances.” Some states forbid suppliers from restricting a distributor’s right to sell its business, and some forbid suppliers from discriminating in the terms offered to similarly situated distributors. Statutory protections override contract provisions to the contrary. This is true even when a distributor is represented by independent legal counsel and negotiates special terms for itself. The patchwork of state relationship laws may hinder the ability of non-alcoholic beverage suppliers with nationwide distribution networks to make system-wide changes in all markets. For example, some state laws may prevent a supplier from unilaterally changing territory and authorized trade channel assignments even when the contract expressly gives the supplier these rights. Even within a single state, distributors who derive a significant percentage of
their total revenue by selling the supplier’s brands – typically 20 percent or more – may be regulated while multi-line distributors whose branded sales fall below this threshold are not. Not infrequently, non-alcoholic beverage producers discover these state laws the hard way – belatedly, only after seeking to terminate an independent distributor without cause or impose system-wide modifications to the distribution program pursuant to express contract authority. Non-alcoholic beverage suppliers must know which states have relationship laws, and the limitations that these laws impose, before terminating or initiating other regulated conduct with their independent distributors in that state. Unhappy distributors also often rely on a variety of other claims besides state relationship laws to challenge terminations and supplier conduct, including breach of contract, constructive termination, breach of the implied covenant of good faith and fair dealing, fraud, as well as state unfair trade practice laws. But, unlike state relationship laws, none of these claims will succeed when the parties’ contract specifically authorizes the supplier’s action.
What the parties call their relationship is irrelevant to whether a state relationship law applies. Adding to the confusion, relationship laws in Arkansas, Connecticut, Delaware, Mississippi, Missouri, New Jersey, Nebraska and the Virgin Islands include “franchise” in the title of their relationship law even though the laws are broadly written to cover ordinary non-alcoholic beverage distribution arrangements that do not qualify as franchises under classic definitions. The moral of the story is that state relationship laws cannot be waived between a non-alcoholic beverage producer and its distributors, and they apply no matter what the parties actually call their relationship. Failing to understand these laws carries significant risk, and the best way to mitigate these risks and avoid the nuisance of litigation is to know about these laws and act accordingly ahead of time. Copyright 2015 by Rochelle Spandorf. Rochelle Spandorf is a California State Bar Certified Specialist in Franchise and Distribution Law and a partner in the Los Angeles office of Davis Wright Tremaine LLP where she advises, among others, beverage producers regarding expansion strategies and independent distribution and dealer arrangements.
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The United States has now seen a full decade of decline in the consumption of carbonated soft drinks and consumers’ shift away from the category is only expected to increase in the coming years. With public health officials pointing at soda as the culprit behind rising obesity and diabetes rates, it should come as no surprise at this juncture that these are challenging times for The Coca-Cola Company. For the world’s largest beverage company, the question is no longer whether or not it needs to reinvent itself to thrive but whether or not it can, and if it can, then how? As much as the consumption of soda has declined in the United States, it should be noted that The Coca-Cola Company isn’t turning away from its base. Nor should it. After all, carbonated soft drinks still account for about half of the non-alcoholic beverages sold in the U.S. The brand has, however, been mindful of the better-for-you trends of the industry, and accordingly has targeted the more health-conscious consumer in its introduction of the low-calorie, naturally sweetened Coca-Cola Life. Additionally, the strong performance of Coke’s mini-cans suggests that the company can justify pricing more for less when positioning its product as a specialty purchase, a treat rather than a daily fixture to be slugged throughout the day. Even so, it seems unlikely
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Coke would really be able to sustain growth through pricing initiatives, as historically it’s a company that’s made its money by selling syrup. Lots of it. “There still seems to be this feeling within the large beverage companies that if they can achieve the taste at zero calories or naturally sweetened, then the consumer’s going to come back,” says Neil Kimberley, Vice President of Strategy and Brand Development at Essentia Water and a former executive with Snapple and Hershey’s. “But this issue really may be deeper than that. We now have generations of kids who have grown up without carbonated soft drinks being the signature taste experience of their childhood.” In February, Coke CEO Mukhtar Kent admitted as much during a quarterly earnings call, telling analysts that the brand was attempting to find new spaces to reach consumers. “Today the average household globally consumes 26 beverages per day and of these 26 beverages only 1.4 are Coca-Cola company brand,” he said. If that’s the case, the company still needs to figure out a way to connect with youth – even if it isn’t through the Coke brand. Growing the business by way of acquisition is nothing new for the company, and in its most recent efforts to diversify its portfo-
lio the company purchased equity in Monster Energy and Keurig company recently made a foray into the dairy aisle with the nationwide rollout of FairLife, a premium milk boasting extra proGreen Mountain last year. But unlike the outright purchases tein and calcium. Whether consumers will take to FairLife’s taste of Fuze and Glaceau in 2007, Coca-Cola has taken an alternaand premium price tag remains to be seen – but the company tive, arguably more conservative approach in its recent stakes has proven an ability to disrupt conventional categories before. in Monster and Keurig. In doing so it’s allowed the company to “They’ve certainly got the resources,” says Andy Steele, participate in two major growth categories – energy drinks and Founder of Anonymous Consulting & Sales and former Vice single-serve, at home – in a big way, while allowing Monster and President of Business Development - Small Format at Coca-CoKeurig to maintain their independence and continue their comla. “Look what they did with Simply Orange. They took the old, panies’ forward momentum. tired category of orange juice, made a packaging play more than With Monster, Coca-Cola purchased a 16.7 percent stake for anything else, and now every brand’s bottle looks like theirs.” approximately $2.15 billion, firmly establishing itself within the enEqually important to its ventures outside of soda, the restructurergy drink category that they have previously struggled to find their ing of Coca-Cola’s domestic operations are a crucial component footing in. As part of the deal Monster has transferred its nonof the company’s preparations for the future. In what will undo energy brands over to Coca-Cola and in return, taken on Coke’s the 2010 purchase of Coca-Cola Enterprises’ North America energy drink portfolio, which includes Full Throttle and NOS. division, Coca-Cola is returning to a franchise model in an effort The most important aspect of the deal is that Coca-Cola will to streamline its operations and cut out the capital-intensive costs now serve as Monster’s primary global distributor, letting Monster of maintaining trucks, warehouses, and the route to market. The into to its unrivaled worldwide distribution system. Given that company began the process in 2013, nearly 80 percent of Monster Beverselling off distribution rights to five age’s sales are in the United States, independent bottlers across the country there’s tremendous opportunity here for and in 2014 it granted two new territoboth companies to grow and for Monries. The newly formed Coca-Cola Botster to strengthen both its on-premise tling Company of Central Florida will and international presence, areas where oversee a chunk of the Sunshine State’s rival Red Bull has thrived. Coca-Cola distribution, while food and beer diswill be able to reap the massive distritribution powerhouse Reyes Holdings bution profits of carrying Monster on have signed on to provide Coke’s distriits trucks while protecting itself from bution throughout the greater Chicago the baggage of negative press surroundarea. Coca-Cola plans to refranchise the ing energy drinks that would have likely majority of its North American bottling accompanied a full-on acquisition of territories by 2017 and complete the the company. process entirely by 2020. In the case of Keurig, Coca-Cola MUKHTAR KENT “This is really the single most appears to be making an investment important thing that they’re doing that the potential future of single-serve CEO, COKE right now at the company,” says Jack beverage consumption will involve Brennan, Managing Partner at GBS final preparation at home. At the top of Growth Partners and the former Gen2014 Coca-Cola bought a 10 percent eral Manager of Coca-Cola Enterprises’ West Florida division. stake in the company and three months later increased that “Being able to manage the U.S. is critical, and this is going to get stake to 16 percent, making it Keurig’s largest shareholder. The all the assets off the books and deploy very capable companies to companies have also signed a 10-year agreement for Coca-Cola’s operate for them. If they’re negotiating attractive deals for thembrands to produce single-serve pods for Keurig’s systems, which selves as well as giving the bottlers some operational latitude, is particularly relevant due to the forthcoming launch of Keurig then that really is a huge thing for them.” Cold, an in-home brewing system that will give consumers the But if the refranchising points to what kind of company Coke ability to create a variety of still and sparkling cold beverages, ultimately wants to be, that’s still doubling down on its ability to including soda, enhanced waters, juices, sports drinks, and teas. move its portfolio of brands effectively through its bottling partKeurig currently sees a penetration of 13 percent of U.S. houseners. Even with a portfolio of 20 different “billion dollar brands,” holds with its RTD single-serve coffee systems, but the launch Coke still hasn’t found the replacement for its first, its most profof Keurig Cold could increase that penetration significantly. If itable CSD – and the clock is ticking. Getting the bottlers in line Keurig Cold takes off, Coke’s got an entirely new channel to get will create efficiency and cash, it’s true – and that’s something its products to consumers by way of the Keurig brand. stockholders want to see, but it’s not transformational. “This isn’t something that’s going to change the beverage All factories seek to produce efficiently to meet demand – but industry overnight, but it does have the potential to significantly it’s what the owners do when demand isn’t there anymore that impact it over a long period of time,” says Kimberley. “This is determines a company’s long-term survival. That’s where the really a bet on where the market could be in the future.” Coke also remains on the hunt for the next billion dollar brand company’s current initiatives will have to be enough to make it truly stand for more than its namesake brand. through its Venturing and Emerging Brands (VEB) division. The
TODAY THE AVERAGE HOUSEHOLD GLOBALLY CONSUMES 26 BEVERAGES PER DAY AND OF THESE 26 BEVERAGES ONLY 1.4 ARE COCA-COLA COMPANY BRAND.
BEVNET MAGAZINE MARCH 2015
47
EVIAN, FIJI, PERRIER AND THE BATTLE FOR RELEVANCE HOW CAN BOTTLED WATER’S LONGTIME STATUS SYMBOLS RETAIN THEIR STATUS? BY NEIL MARTINEZ-BELKIN The bottled water wars are back and even the 1 percent are being sent off to battle. With the United States’ continuing shift away from soda and sugary beverages, the bottled water category is experiencing tremendous growth - so much so that it’s expected to surpass carbonated soft drinks as the number one packaged drink in the United States as early as 48 MARCH 2015 BEVNET MAGAZINE
2016, according to Beverage Marketing Corporation. Accordingly, the landscape’s more crowded than ever before, with brands fiercely competing to capture the attention of the American consumer. Powered by the strength of the CocaCola distribution system, the success of Smartwater redefined the criteria of just what made a premium bottled water
“premium”. In the process of doing so it made way for a flurry of new entrants into the space. Where consumers once had an overall binary choice of municipally sourced waters vs. a handful of imported natural spring waters, the arrival of an evolving set of premium, hydrationfocused enhanced waters like Essentia and Aquahydrate has blurred the lines,
and has bottled water’s longtime premium legacy brands - Evian, Fiji, and Perrier, among others - faced with the challenge of keeping up with the times. Evian’s share has gone from about 1.5 percent of the category to 1 percent (small share percentages, to be sure, but this is the high end, after all). Fiji has managed to maintain its share from five years ago – but that’s compared to 2010 – right after the nadir of the category, as concerns about resource-intensive plastic bottles and an ongoing price war between Pepsi, Coke and Nestle Waters North America slowed the overall category progress. Meanwhile, Perrier has lost ground in the sparkling water subset in terms of share, but it remains the leading premium alternative to fastgrowing seltzers and Sparkling Ice. Bill Sipper, Managing Partner at Cascadia brands, a beverage consulting firm, notes some of the inherent difficulties for the category’s veteran players in regards to maintaining their relevance amidst the rise of new and innovative brands boasting added electrolytes, alkaline properties and ‘super hydration’. “These are companies that have always been all about their pristine sources,” says Sipper. “So of course it’s a challenge to stay relevant when the definition of what they are is so tight.” In Evian’s case, its identity is rooted in the French Alps, which takes its water on a 15-year filtration journey through mineral-rich glacial sands prior to its bottling. For Fiji, it’s an artesian aquifer that sits below its bottling facility on the remote Pacific Fijian island of Vitu Levu. Perrier’s naturally carbonated sparkling water is bottled in the South of France near the small village of Vergeze. Because the general nature of water places limits on the extent of innovation possible to begin with, the recent marketing surrounding these brands has placed a major emphasis on their packaging. It’s here where the category’s veteran players have looked to highlight their unique points of differentiation.
50 MARCH 2015 BEVNET MAGAZINE
Brand
Dollar Sales
Private Label
Change vs. year earlier
$1,995,443,072
6.92%
Dasani
$988,702,720
5.01%
Aquafina
$928,156,736
6.41%
Nestle Pure Life
$913,061,056
0.99%
Glaceau Smart Water
$652,719,104
17.98%
Poland Spring
$572,925,568
1.84%
Glaceau Vitamin Water
$509,886,528
-9.47%
Deer Park
$420,980,384
3.79%
Ozarka
$343,362,340
9.13%
Fiji
$258,215,648
6.30%
Ice Mountain
$239,704,320
1.86%
Arrowhead
$233,879,904
2.42%
Zephyrhills
$227,907,136
7.07%
Glaceau Vitamin Water Zero
$195,324,560
-9.98%
Propel Zero
$172,276,848
-2.95%
Sobe Life Water
$132,669,728
-31.90%
Niagara
$131,277,936
27.50%
Crystal Geyser
$117,744,552
-3.42%
Capri Sun Roarin’ Waters
$105,875,552
10.65%
$93,852,712
-6.85%
Evian
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 12/28/14
In 2013 Evian underwent a bottle redesign for the first time in 14 years as part of a greater effort to reestablish its top positioning in the category and form a new connection with American consumers. Olga Osminkina-Jones, Evian’s Vice President of Marketing, says winning over the 18-34 year old Millenial is a critical component of that effort. “We’re confident that making our target aware of what made Evian an icon - its second-to-none quality and rich history - through the new, award winning bottle design and storytelling, as well as bringing consumer added value in the way we en-
gage with them will keep Evian’s relevance high,” she says. Fiji underwent a facelift of its own at the top of this year, zooming in on the brand’s signature pink hibiscus in what is the company’s first label redesign in over ten years. Clarence Chia, Fiji’s Vice President of Marketing, called the revamp “the first step for us in educating our consumers through our refreshed brand strategy,” the subsequent steps of which will be a $30 million integrated marketing campaign that includes national TV spots, social media efforts, increased online presence, and promotional events.
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What was relevant ten years ago may not be as relevant now, and what’s relevant now may not be relevant in ten years. Brands will always need to reinvent themselves and reconfigure themselves to appeal to the most amount of consumers at the given time. Olivier Sonnois
CEO, Brands Within Reach Nestle-owned Perrier’s been arguably the most daring of the group, updating itself across several verticals. The company’s 2011 introduction of a 250 mL slim can has been a huge success in North America, as has their production of limited-edition bottles and cans created in partnership with designers and wellknown artists. In 2013 Perrier celebrated its 150th birthday with a limited run of bottles featuring the art of Andy Warhol, and a year later the company debuted a collection in collaboration with three internationally known street artists. Perrier’s also innovated through the addition of new flavors into its portfolio, and in February the company launched ‘District Perrier’, an online digital content destination that features games to redeem rewards, in an effort to drive in-store engagement. “Introducing younger consumers to the brand is a key opportunity for Perrier, so a natural approach is through engaging digital activations as well as introducing new flavors that are popular among young consumers,” says Priya Shenoy, Group Marketing Manager of French Brands for Nestle Waters North America. Voss, currently the fastest growing premium bottled water brand in the United States, has drawn on the previous successes of its premium water forefathers.
54 MARCH 2015 BEVNET MAGAZINE
Like Evian before it, Voss has gotten itself into the hands of celebrities and trendsetters, framing itself as the new creme de la creme water brand synonymous with luxury. As Fiji did with its then-revolutionary square bottle, Voss’ novel cylindrical glass bottle broke the mold for bottled water packaging. It’s placed major emphasis on placement in the hotel and restaurant industry and has also inserted itself into the bubbly segment, making it the only super premium brand in the United States available in both still and sparkling varieties. Another element of keeping up with the times has been an increased focus from brands on becoming eco-friendly. Continued efforts have been made by environmental activists to portray bottled
brand, which, despite being a massive player globally with nearly $1.5 billion in annual sales, has limited exposure in the United States premium water marketplace. Volvic’s followed suit with the current trends of the industry, recently updating its bottle to accentuate the brand’s volcanic origins and reducing its usage of PET by over 30% over the last ten years. Still, BWR’s CEO Olivier Sonnois says it’s what’s inside the bottle that will ultimately prevail in pushing Volvic into the future. “We really believe the consumer is becoming more educated of the differences of waters and will be more discerning moving forward,” Sonnois says. “We’re seeing more of a selection criteria based on the water
water as the face of environmental waste, and while the scrutiny and pressure has impacted the industry on the whole, it’s hit imported premium brands particularly hard. Across the category, brands have responded with increased initiatives to be mindful of their carbon footprint, reducing the amount of plastic in their bottles, ensuring that their bottles are 100 percent recyclable and prominently displaying their involvement in charitable activities and sustainability programs. As the exclusive importer and distributor of Volvic, Brands Within Reach (BWR), a U.S. based sales and marketing firm is tasked with the job of increasing the North American presence of the Danone-owned
that’s in the bottle, which is why we’re using our new packaging to talk about what Volvic has naturally occurring in its water - magnesium, silica, electrolytes.” There will be no resting on their laurels anytime soon. Premium water’s elite will need to to be on top of their game in order to sustain growth in what is an increasingly competitive category that isn’t going to slow down anytime soon. “What was relevant ten years ago may not be as relevant now, and what’s relevant now may not be relevant in ten years,” Sonnois says. “Brands will always need to reinvent themselves and reconfigure themselves to appeal to the most amount of consumers at the given time.”
Brand News
Water
FIJI Water has changed the look of its iconic square bottle for the first time in ten years with a label revamp. With the new front amplifying the company’s signature hibiscus flower, each bottle will also feature one of six new back labels, each one reflecting a distinct aspect of FIJI Water’s “Untouched By Man” journey from cloud to bottle. The company has also launched an integrated marketing campaign that will include four 15-second TV spots that will appear nationwide. Volvic Natural Spring Water is giving itself a new identity in its efforts to increase the brand’s North American presence. At the heart of the brand’s packaging redesign is the volcano, the emblem of Volvic for over five decades. The new packaging highlights the water’s natural mineral properties infused by six layers of volcanic filtrations.
for the human body. FRESH is sourced and bottled in America, not shipped from overseas. Waiakea has positioned its Hawaiian volcanic water as both a socially conscious alternative to other premium waters and a naturally alkaline/functional alternative to artificial alkaline waters. The company recently expanded its distribution to over 1,000 stores, including all Whole Foods stores in the South Pacific region, and has closed a Series A funding round with a handful of strategic investors. Sparkling Ice announced the brand’s plans for
international expansion in 2015, starting with Canadian market expansion via an exclusive distribution agreement with Sun-Rype Products Ltd. Following its entry into Canada, Sparkling Ice will look forward to expanding to Mexico, Australia and the Caribbean later in 2015.
Nestle Waters North America Inc. is adding
a Watermelon Lime flavor to five of its six sparkling domestic spring water brands, Arrowhead, Deer Park, Ice Mountain, Ozarka, and Zephyrhills. Poland Springs will be seeing a Strawberry flavor addition to its sparkling line, and is adding Cherry Lemon to its Sparklers line. Arrowhead and Poland Springs will also see a limited edition run of seasonal flavors including Coconut Pineapple and Acai-Blueberry-Pomegranate. Selters, a German premium brand with a longstanding history in Europe, is making its debut in the U.S. market. Coming from underground spring sources in the Taunus Mountains, the naturally carbonated sparkling water offers a high proportion of calcium, magnesium, hydrogen carbonate and other minerals. Selters is available in two packaging sizes, 0.8L glass and 1L PET plastic bottles. LaCroix is adding a Pina Fraise (Pineapple
Strawberry) flavor to its Cúrate line of French and Spanish-inspired sparkling waters. Pina Fraise joins Cúrate’s Cerise Limon (Cherry Lime) and Pomme Baya (Apple Berry) and is available in 8-packs of 12 oz. cans. FRESH. Sourced 2,500 feet below the earth’s
surface in the Great Smoky Mountains of Tennessee, FRESH water contains naturally high PH levels with an ideal composition of minerals and electrolytes to provide optimum hydration 56 MARCH 2015 BEVNET MAGAZINE
Ice River Springs is the only beverage company in North America with its own closed loop recycling facility that produces 100 percent recycled content bottles, according to the company. Their branded Ice River Green Natural Spring and Purified Water comes in recycled bottles made from green plastic collected from municipal recycling programs and transformed into fresh new bottles with no new plastic and are BPA free. Ice River Green is available at retailers in Canada and the United States. Qure Water is an alkaline water brand with
a stable 9.5+pH designed to counterbalance acidity and compliment a balanced lifestyle. The company continues to expand nationally after entering Whole Foods’ South and Florida regions as well as Fairway Markets in New York City and Kroger stores in Southern California. Eternal Water comes from naturally alkaline underground springs in the Allegany Mountains of New York, the Smoky Mountains in Tennessee, and the Shasta-Trinity Alps in California. As it filters through layers of volcanic rock and sandstone, Eternal Water naturally absorbs essential minerals such as Calcium and Magnesium, making it naturally alkaline. The water’s pH can vary between 7.8 - 8.2 depending on environmental factors. Ty Nant Spring Water is a natural spring mineral water imported from Ceredigion,
Wales. Known for its signature cobalt blue and crimson red glass bottles, it’s a mainstay at discerning hotels and restaurants across the world, according to the company. Ty Nant is also now available in a curvaceous PET bottle designed by Welsh Designer Ross Lovegrove. Voss, is introducing new package graphics for
its sparkling water in an effort to differentiate it from Voss’ still water. The company is also bringing back its “31 Days to Make A Difference” campaign in March, which will give contestants the opportunity to travel to Swaziland to see the work of the VOSS Foundation in Sub-Sahara Africa. Boxed Water, an eco-friendly and BPA-free alternative to bottled water, is adding a new 1L box and 6-pack. Currently carried in multiple retail channels regionally such as Whole Foods, Kroger and Costco, the brand is adding national distribution with Target later this year.
would be selling waterless plastic and stainless steel flasks in an effort to encourage consumers to reduce their impact on the environment by first filling with tap water. The company has recently signed on professional skateboarders Tony Hawk, Aaron Jaws Homoki, Chris Joslin, Jamie Thomas and snowboarder Annie Poulanger as brand ambassadors. Marvelus is a sparkling mineral water sourced
from a vast artesian aquifer that is protected by the Ocala national forest in the state of Florida. The company classifies itself as both an “artesian” and “mineral” water and is available through KeHE distributors. Byarozavik Birch Tree Water is an all-natural health beverage with benefits similar to coconut water, but boasts a lighter, crisper, more refreshing taste. Renowned for its taste and health benefits in Slavic countries for centuries, Byarozavik Birch Tree water is Non-GMO, gluten free, and USDA and Euroleaf Organic.
People Water is continuing to expand its
distribution and store placements, focusing on the natural and foodservice channels. The brand recently landed shelf placement in its third Whole Foods region, Brookshire’s, and numerous independent stores through its partnership with UNFI. The brand’s naturally alkaline water is available in an RPET and BPA free bottle and boasts a 65 percent smaller carbon footprint than traditional plastics.
Balance Water is a functional natural spring
Perrier is launching a new Green Apple flavor,
Hawaiian Springs is a brand of premium natu-
available exclusively at 7-Eleven stores nationwide for the first six months of its release. The legacy brand also recently kicked off its “District Perrier” marketing campaign that allows shoppers the opportunity to experiment with the product and unlock savings through a mobile app.
ral artesian brand from Hawaii. Leveraging its success on the islands and in Southern California, Hawaiian Springs will be expanding distribution within Whole Foods, Albertson’s, and several other major grocery retailers in 2015.
water enhanced with Australian flower essences. The company recently unveiled a packaging revamp following eight months of working with an emerging Italian design firm and has expanded its distribution footprint to over 5,000 stores nationwide including all Kroger’s grocers, as well as select Sprouts, Whole Foods, Safeway, and Bristol Farms, among others.
carefully-selected and consistently-monitored natural springs in California and Pennsylvania. The company recently introduced its next-generation bottle made with 100 percent recycled plastic and is available nationwide.
Real Water is the only premium bottled water on the market that is alkaline with stable negative ionization, according to the company. The company has expanded its presence in the state of California with the addition of two new Budweiser distributors, Heimark, out of Indio, CA and Alford, in Imperial, CA.
Fred Spring Water disrupted the industry status quo by encouraging its customers to refill its 13.5 oz. and 20 oz. plastic flasks, printing “Refill” squarely on the front of its label. In 2014 the company announced it
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BEVNET MAGAZINE MARCH 2015
57
Conference Overview
WINTER FANCY FOOD SHOW 2015 Cold-Brew Coffee, Kombucha Make Headway in Specialty and Beyond By:Ray Latif As cold-brew coffee and kombucha continue to blossom in natural retailers, an uptick of exhibitors seen at the 2015 Winter Fancy Food Show, held Jan. 9-12 in San Francisco, signaled a desire for brands in each category to take on a greater market presence via the specialty channel and beyond. Califia Farms, which nearly a year ago extended its line of almond milk-infused, cold brew coffees with three single-serve varieties, is one such company. The products debuted at the 2014 Winter Fancy Food Show, and like their multi-serve
planning a revamp of the products, with the phrase “cold brew” now being the main focus. Califia founder and CEO Greg Steltenpohl, who offered BevNET a sneak peak of the new labels at the 2015 show, noted that “18 months ago, retailers didn’t understand” cold-brewed coffee, a process by which coarse-ground beans are steeped in temperate or cold water for 12 to 24 hours, with the resulting liquid said to offer a smoother taste profile than hot-brewed versions. However, Steltenpohl said that natural channel sales data from the past six months
had been hampered by the astounding rise of iced coffee sold in multi-serving packages, in particular, those marketed by International Delight. Consumers, however, are increasingly seeking out natural and premium coffee options, and pointed to a decline in sales of large-format products, particularly those made with artificial ingredients and preservatives (which is the case with International Delight’s offerings) as a clear indication of the trend. The new-look Califia Farms coffee products, having replaced “iced coffee” with “cold brew,” also come with new flavor
counterparts, the 10.5 oz. bottles call out the cold brew formulation of the coffee near the top of their labels. However, unlike the expanding set of cold-brewed coffee products that have hit the market over the past 12 months, it’s the mainstreamfriendly “Iced Coffee” that is front and center on the package. That’s soon to change. Amid surging awareness, recognition and demand for cold-brew coffee, Califia Farms is
has shown that “cold brew is worth paying attention to” and that conventional grocers, like Safeway and Kroger, are now clamoring for a piece of the growth. “Retailers are opening up to differentiation where there is a story to tell,” Steltenpohl said. “And they don’t want natural retailers to have such a long lead time [for trends]. They just want to participate.” Steltenpohl pointed out that the development of cold-brewed coffee as a trend
varieties, each tinged with edgy-sounding names: Dirty Chai, Mocha Mexica and Triple Shot. Steltenpohl said that the drinks are scheduled for an April launch. On the concentrated front, Grady’s Cold Brew showcased its “bean bag” kits, which are now sold nationally at Urban Outfitters, the eclectic retailer known as much for its trendy clothing as it for unusual knickknacks. The bean bags are packaged in cylindrical metal canisters,
58 MARCH 2015 BEVNET MAGAZINE
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Conference Overview each holding four 2 oz. bags. A single bag can brew 10 ounces of the concentrate, which will make 2.5 servings of coffee. Grady’s co-founder Dave Sands said that the bean bags canisters have also gained retail placement in 300-400 grocery accounts, and while velocity has not been as dynamic as that of its liquid concentrates, the product has gained praise from retailers and consumers who enjoy the versatility and portability of coffee bags. As for Grady’s primary offering, a 32 oz. bottle of its concen-
representatives reported steady traffic at their respective booths, much of it coming from retailers attending the event. Amid a challenging transition in which the company lost its DSD distribution partner for Southern California and the Rocky Mountain regions, Revive is nonetheless on track to open a new production facility in June and build out its retail presence along the West Coast. Based in California’s Sonoma County, Revive recently established a self-distribution operation for the southern part
Revive’s swing-top bottles will be a much more automated process; the bottles are currently sealed by hand. And while Revive will likely need less manual support for production of its kombucha, Lovett expects that the company will nonetheless see its staffing swell from 23 employees to approximately 40 by the end of the year. Another fast-growing kombucha brand, Health-Ade, is making waves with a series of impressive wins in conventional retailers. The company recently gained distribution in 400 Safeway and Vons
trate, the company recently landed shelf space at all Whole Foods locations in the retailer’s Southwest region. The product will be available by March or April, Sands said, and will be distributed by UNFI, which Grady’s has brought on as a wholesaler of the concentrate. On the kombucha front, this year’s edition of the Winter Fancy Food Show featured two first-time exhibitors — Revive and Health-Ade — and one returnee — Kombucha Wonder Drink. Despite a sustained lack of awareness and education about kombucha (Revive founder Sean Lovett estimated that “what is kombucha?” represents about 50 percent of questions about his products), brand
of the state after receiving notification that Greenshoots, the company’s DSD distributor, shuttered its doors on January 2. While Revive has yet to fill in the gaps for distribution in the Rockies, Lovett told BevNET that the company has signed on with UNFI, which will assume wholesaling responsibilities for the region, beginning in mid-February. Lovett expects UNFI to be an integral part of Revive’s plan to expand distribution to the Pacific Northwest and other pockets in California where the brand has yet to gain a foothold. Just as critical will be upgraded production and bottling equipment, which is set to be operational this summer. Lovett said that filling
locations across Northern and Southern California. Scott Goldstein, the company’s Director of Sales-West, noted that the grocery giant has reorganized some of its juice sets to fit new and emerging brands, including Health-Ade. Packaged in amber-colored, apothecary-style bottles, Health-Ade retails for $4.99 per 16 oz. package, with a $3.99 price point when sold on promotion. Goldstein said that the company would rely heavily on product demos for the Safeway launch, as it will for retail locations in New York, where the brand is set to make its East Coast debut, having recently signed an agreement with Rainforest Distribution for coverage in the region.
60 MARCH 2015 BEVNET MAGAZINE
MANDARIN ORANGE
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PACKAGING: 20 oz. PET
PACKAGING: 15.2 oz. PET
ATTRIBUTES: Energy natural energy with electrolytes and low calorie
ATTRIBUTES: Immunity
ALO Original
Genuína Lindoya/Acquafibra, Inc.
ATTRIBUTES: Immunity
Aloe Gloe - Lemonade ALO Drink
L.A. Libations
PACKAGING: 16.9 oz. PET
PACKAGING: 15.2 oz. PET
ATTRIBUTES: Gut Health
ATTRIBUTES: Immunity
Real aloe vera straight from the leaf
ALO Pulp Free
Aloe Gloe - White Grape ALO Drink
L.A. Libations
PACKAGING: 16.9 oz. PET
PACKAGING: 15.2 oz. PET
ATTRIBUTES: Gut Health
ATTRIBUTES: Immunity
ALO’s best-selling blends with aloe pureed smooth
aluvo - aloe vera honey
Bai5
AQUAhydrate
BetaNOX Ultimate Energy
Cocogeek Enterprise
AQUAhydrate
Bai Brands
New Whey Nutrition
PACKAGING: 330 mL Can
PACKAGING: 1 L PET, 700 mL PET, 500 mL PET
PACKAGING: 18 oz. PET
PACKAGING: 3.8 oz. PET
ATTRIBUTES: Sports and Hydration
ATTRIBUTES: Energy
ATTRIBUTES: Balance/Homoestasis
ATTRIBUTES: Electrolyte Enhanced
aluvo 100% all natural real aloe vera pulp juice
aluvo aloe vera pineapple
AQUAhydrate: Performance In The Purest Form
Balance Water – Relax, Cleanse, Refresh, Focus
Arteasan Calm
Cocogeek Enterprise
Arteasan, LLC
PACKAGING: 330 mL Can
PACKAGING: 14 oz. Glass
ATTRIBUTES: Balance/Homoestasis
ATTRIBUTES: Relaxation and Mood Enhancement
aluvo 100% all natural real aloe vera pulp & juice
Amy & Brian Coconut Water
Balance Water
A delicious infusion of tea, fruit & botanicals.
Avitae Caffeine + Water
Amy & Brian Naturals
Avitae USA, LLC
PACKAGING: 17.5 oz. Can, 10 oz. Can
PACKAGING: 16.9 oz. PET
ATTRIBUTES: Sports and Hydration
ATTRIBUTES: Energy Unflavored 45/90/125mg, new 90mg natural flavors
Family owned and operated. Now with Cinnamon.
AquaBall Naturally Flavored Water
Ultimate energy: arginine beta alanine B vitamins
Superfruit infused, Antioxidant Infusion
PACKAGING: 1 L PET, 16.9 oz. PET ATTRIBUTES: Balance/Homoestasis USA Spring Water + Australian Flower Essences Balance your modern badness with some ancient goodness. Each bottle of Balance contains the essences of Australian wildflowers, hand-picked in the remote areas where they grow. For nearly 40,000 years, Australians have looked to these flowers to help them feel a little better. To share that goodness, we’ve added just the right combinations of each to locally-sourced spring water to help you make the most of whatever comes your way. Available in 4 non-flavored varieties, Balance established the functional non-flavored category and is rapidly increasing in popularity from it’s modest Australian origins to over 6,000 store locations and growing in the USA. BAWLS Guarana
Bai Bubbles
Bragg Organic Apple Cider Vinegar Pomegranate-Goji Berry Drink
True Drinks, Inc.
Bai Brands
BAWLS Guarana
PACKAGING: 12 oz. Biodegradable PET Bottle
PACKAGING: 11.5 oz. Can
PACKAGING: 10 oz. Glass, 16 oz. Can
ATTRIBUTES: Sports and Hydration
ATTRIBUTES: Energy
ATTRIBUTES: Sports and Hydration Sugar Free, Naturally Flavored, Vitamin Enhanced
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Sparkling Antioxidant Infusion
Bragg Live Food Products PACKAGING: 16 oz. Glass ATTRIBUTES: Energy
Mandarin Orange, Cherry, Root Beer
Organic Apple Cider Vinegar Energy Health Drink
Brain Doctor Water
Buck O'Hairen's Legendary Sunshine
Long Living Secret, Inc.
Sunshine Beverages, LLC
PACKAGING: 2.5 oz. PET
PACKAGING: 8.4 oz. Can
ATTRIBUTES: Cognitive Health
ATTRIBUTES: Electrolyte Enhanced
Neuroprotective natural memory enhancer w/ Huper-A
The Official Pick-MeUp of the South.
Beaver Buzz Energy
PACKAGING: 16 oz. Can ATTRIBUTES: Energy LONGEVITY SPEAKS VOLUMES!!! Beaver Buzz Energy is a proven brand and will be 10 years old on June 6, 2015.
Aside from great taste profiles, Beaver Buzz uses high quality ingredients, and has eyecatching branding/packaging to help grow your energy category sales. Beaver Buzz has faced 100s and 100s of competitors big and small in the highly competitive energy drink category and won many battles. If you are interested in carrying Beaver Buzz on your store shelves, or on your distribution truck please contact us to discuss further. Have a Dam Good day.
Celtic Prestige Spring Water
ATTRIBUTES: Weight Loss/Appetite Control Drink 1 Can Daily Experience 93% Greater Fat Loss!
Connecticut Currant
PACKAGING: 16 oz. Glass
PACKAGING: 53 oz. PET, 10 oz. PET
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Gut Health
Artisan Batch Made with Distilled Water 10 skus
Currant Affair has 4 products made Black Currant
DARK DOG ORGANIC 50 Calories Energy Drink
Maverick Brands
DD USA Organic LLC
PACKAGING: 11 oz. Tetra Pak, 16.9 oz. Tetra Pak, 1 L Tetra Pak
PACKAGING: 12 oz. Can
ATTRIBUTES: Sports and Hydration
USDA Organic, NonGMO Project, Gluten Free, lowcal
Coco Libre Protein Coconut Water
ATTRIBUTES: Energy
Epicurean French Beverages PACKAGING: 33.8 oz. PET, 1 L PET ATTRIBUTES: Relaxation and Mood Enhancement
DARK DOG ORGANIC Blood Orange Energy Drink
Maverick Brands
DD USA Organic LLC
PACKAGING: 11 oz. Tetra Pak
PACKAGING: 12 oz. Can
ATTRIBUTES: Sports and Hydration
ATTRIBUTES: Energy
20g of protein + coconut water + no added sugar
Contact Andrew Drayson adrayson@ddbevco.com 604.999.3050
PACKAGING: 12 oz. Can
Ciara's Kombucha
Non-GMO & USDA Certified and Zero Added Sugar
Beaver Buzz received a rare 4.5 out of 5 stars BevNet.com review rating on our three top selling skus: Saskatoon Berry, Citrus, and Green Tea.
Celsius Inc.
CURRANT AFFAIR BLACK CURRANT JUICE
Coco Libre Organic Coconut Water
DD Beverage Co.
Celsius
Clara's Green Tea Kombucha
Cool Blue ReVitalizer
USDA Organic, Non-GMO Project, Gluten Free
DARK DOG ORGANIC Original Energy Drink
EEG Inc.
DD USA Organic LLC
PACKAGING: 10.5 oz. PET
PACKAGING: 12 oz. Can
ATTRIBUTES: Energy
ATTRIBUTES: Energy
New ReVitalizing Beverage. Only 60 Calories.
USDA Organic, Non-GMO Project, Gluten Free
The Ideal Spring Water with no sodium TDS 50/PH7.5
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Go Body Hydrating Protein Drink GO BODY Nutrition PACKAGING: 16.9 oz. PET ATTRIBUTES: Muscle and Fitness
Guru Organic Sparkling Energy Waters
Guru Beverage Co.
HealthVerve Food Manufacturing USA Inc
PACKAGING: 12 oz. Can
PACKAGING: 180 mL Glass
ATTRIBUTES: Energy WE BELIEVE IN GOOD ENERGY
Nourish, hydrate & protect your body.
GO FAST! Zero Energy Drink Go Fast Sports & Beverage Co. PACKAGING: 16 oz. Can ATTRIBUTES: Energy Naturally Sweetened with Zero Calories
Healthee 100% Soursop Fruit Juice
ATTRIBUTES: Immunity
Energy should not come at the expense of health. That’s why GURU’s organic energy drinks and waters are crafted with natural and organic ingredients.
100% Fruit Juice. No Preservatives, No Sweeteners.
Healthee Organic Turmeric Drink Original
GURU ORGANIC SPARKLING ENERGY WATERS GURU’s Organic Sparkling Energy Waters lift and refresh with simple fruit and botanical infusions. Organic, zero calories, zero sugar. AVAILABLE IN 3 REFRESHING FLAVOURS: lime, red grapefruit and pomegranate. Certified: USDA Organic, Gluten-free, Vegan, and Non GMO Project Verified.
HealthVerve Food Manufacturing USA Inc PACKAGING: 180 mL Glass ATTRIBUTES: Immunity A Healthee alternative to the benefits of TURMERIC
GoodBelly Probiotics
Guru Organic Energy Drink
NextFoods Inc.
GURU BEVERAGE CO.
PACKAGING: 32 oz. Tetra Pak
PACKAGING: 8 oz. Can, 12 oz. Can
ATTRIBUTES: Gut Health
ATTRIBUTES: Energy Guru Energy Drink
Non-GMO Dairy-Free Soy-Free Vegan Kosher Probiotic
Guru Lite Energy Drink
H2Om Water with Intention Natural Spring Water
GURU BEVERAGE CO.
H2Om Int. Inc.
PACKAGING: 8 oz. Can, 12 oz. Can
PACKAGING: 1 L RPET
ATTRIBUTES: Energy Guru Lite Energy Drink
ATTRIBUTES: Cognitive Health World Famous, Award Winning, as seen at Chopra Cnt
Hard Rock Energy
Enterprise Beverage Group, LLC PACKAGING: 16 oz. Can, 10 oz. Can ATTRIBUTES: Energy “Please Allow Me to Introduce Myself” With a total of 170+ venues in 50+ countries, Hard Rock is one of the world’s most recognizable brands. For the first time in history, a Hard Rock branded product has been made available to sell outside of a Hard Rock property. This means you can use our famous brand to increase your revenue! Hard Rock Energy has three refreshing flavors made with the highest quality ingredients including real Cane Sugar. Hard Rock Energy Paradise Punch is infused with a lightly carbonated blast of tropical flavors that will leave you amazed that an energy drink can taste this good. Original Blue Citrus has a mouth watering citrus flavor and a cool blue color while Sugar Free* gives you a boost with a light, sweet and sour appeal with only 6 calories per serving! Attract more than regular energy drink consumers to the category with the prestigious Hard Rock brand and our unbelievably delicious flavors. Available now in 10oz and 16oz cans. * Contains sucralose
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Health-Ade Kombucha
Herbal Bliss Ice Tea and Bliss Energy Drink
Health-Ade LLC PACKAGING: 16 oz. Glass ATTRIBUTES: Gut Health Health-Ade exists to make the best tasting and highest quality kombucha you can buy. Hand-crafted in their LA brewery the “old-fashioned way,” Health-Ade pulls out all the stops to guarantee a superior kombucha, including: produce in 100% glass to ensure no plastic/ metal leaching, ferment in super-small batches to allow for premium control, and flavor only with the tastiest of raw cold-pressed farmers’ produce. HealthAde is fully committed to scaling up without compromising quality, and will never use anything artificial. Non-GMO project verified and certified organic, kosher, vegan, and gluten-free, HealthAde heavily supports the REAL FOOD movement in its local communities, and is actively expanding its reach to become a valuable national brand.
Humm Kombucha Blueberry Mint
Herbal Bliss, Inc.
Humm Kombucha
PACKAGING: 280 mL Glass
PACKAGING: 14 oz. Glass
ATTRIBUTES: Sports and Hydration
ATTRIBUTES: Energy Palate pleasing probiotic powerhouse for the win!
100% ALL NATURAL ICE TEA/ENERGY DRINKS
Hiball Energy
Hydro One REVd Hiball Inc.
Hydro One Premium Beverages
PACKAGING: 8 oz. Can ATTRIBUTES: Energy Hiball Energy Fair Trade Organic Cold Brew Coffees
PACKAGING: 16 oz. PET ATTRIBUTES: Blood Glucose Control US Patent diabetic dietetic NO gluten sugar sodium
Now Available in 1.5L and Glass!
Unleash the power of negative ions. Alkalize your body. Hydrate like never before!
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INVIGORADE Endurance Drink INVIGORADE PACKAGING: 16 oz. PET ATTRIBUTES: Sports and Hydration Maximizes endurance performance #KeepItUp
ITO EN Matcha LOVE ITO EN PACKAGING: 5.2 oz. Can ATTRIBUTES: Energy Brewed Green Tea with Matcha
Joni Juice Cleanse
KeVita Lemon Cayenne Sparkling Probiotic Drink
Joni Juice
KeVita Sparkling Probiotic Drinks
PACKAGING: 16 oz. PET PACKAGING: 15.2 oz. Glass
ATTRIBUTES: Cleanse
ATTRIBUTES: Gut Health
Reset, reboot and recharge with the Joni Juice Cleanse. Our chefs and and wellness experts have created a cleanse like no other. The Joni Juice Cleanse features six daily cold pressed juices and superfood smoothies. Our typical cleanse selections include: Give Me Greens - Our deliciously crafted signature “Green Juice” with bold flavors of kale balanced with hints of mint, lemon, and ginger. Beet Me - Surprisingly delicious to those who fear beets. Subtle flavors of dandelion and lime enhance the hearty essence of beets. Immunize Me - A deliciously refreshing burst of flavors. A zesty blend of orange, carrot, apple, and lime combined with Camu Camu superfood and powerful Black Elderberry for immune boosting benefits. Spice Me Up - Delivers sweet and spicy flavors that awaken the taste buds and delight the senses.
Live Probiotics, Organic, Low Calorie, Non-GMO
Kiwaii True Water Group PACKAGING: 16.9 oz. PET, 33.8 oz. PET ATTRIBUTES: Sports and Hydration 100% True New Zealand Spring Water BPA Free 7.6pH
Satisfy Me - With a wholesome base of almond milk, distinctive notes of raw honey, cinnamon, nutmeg and fragrant cardamom add an exotic twist to this soothing beverage. ITO EN Shots-Sencha & Oolong
Juicy Waters: Fruit Punch
ITO EN
good2grow
PACKAGING: 6.4 oz. Can
ATTRIBUTES: Sports and Hydration
ATTRIBUTES: Energy
Organic, GMO free and only 20 calories.
Brewed teas with powerful tea antioxidants
Jade Monk Matcha Green Tea Mint + Honey
KeVita Cinnamon Cleansing Probiotic Tonics KeVita Cleansing Probiotic Tonics PACKAGING: 15.2 oz. Glass
Knockout Energry - Original Knockout Energy PACKAGING: 16 oz. Can ATTRIBUTES: Energy
ATTRIBUTES: Gut Health
Original citrus blend
Apple Cider Vinegar, Live Probiotics, Vitamin C
Just Chill: Tropical
KeVita Lavender Melon Master Brew Kombucha
Jade Monk, LLC.
The Chill Group, Inc.
PACKAGING: 12.5 oz. PET
PACKAGING: 12 oz. Can
ATTRIBUTES: Energy
ATTRIBUTES: Relaxation and Mood Enhancement
HPP, Cold-Brewed, Organic, Non-GMO, Matcha Tea
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The Power of Calm
Kombucha Wonder Drink 'Raw' Inspired Kombucha
KeVita Master Brew Kombucha
Kombucha Wonder Drink
PACKAGING: 15.2 oz. Glass
PACKAGING: 11 oz. Glass
ATTRIBUTES: Gut Health
ATTRIBUTES: Gut Health
Live Probiotics, Organic Acids, Vitamin B, Organic
A delicate probiotic tea using premium ingredients
Kolé Drinks
Liquid Ice Energy Drink
Kolé Life Foods, LLC
Liquid Management Partners, LLC
PACKAGING: 16.9 oz. PET
PACKAGING: 8.3 oz. Can, 12 oz. Can
ATTRIBUTES: Cognitive Health
ATTRIBUTES: Energy
Kolé drinks are a unique and innovative set of functional health-promoting beverages that utilize a complex mixture of amino acids, vitamins, minerals, and herbal adaptogens to optimize certain desired brain functions. Kolé’s inaugural product line consists of Alive, Happy, Dreams, and Ignite. By targeting the brain, Kolé can help consumers to better enhance mental agility, promote a sense of bliss and tranquility, enhance sexual desire and performance, and promote sleep. Kolé drinks may also enhance other aspects of physical well being including weight management.
Liquid Ice comes in two captivating flavors that offer a unique combination of nostalgic taste and performance-enhancing ingredients, all in an eye- catching package.
The key to the functionality of Kolé drinks is that they contain a complex mixture of multiple nutraceuticals in the right individual amounts, and in relation to one another, to promote the desired functional states in the brain. Professor Bankole Johnson, an award-winning neuroscientist, developed the Kolé drinks based on his extensive understanding of brain neurochemistry.
For the past 12 years, Liquid Ice has been in the forefront of the industry’s best tasting and most versatile energy drink.
KonaRed
With its vibrant colors and advanced formulation, that doesn’t give you jitters, Liquid Ice blends natural flavors with vitamins B3, B5, B6, and B12 to invigorate the body in the healthiest way. Liquid Ice Blue and Red deliver a unique, delicious, and unidentifiable flavor that is incomparable to any other energy drink on the market.
The best tasting energy drink – just one sip and you’ll be hooked!
LIVE Kombucha Soda: Dreamy ORANGE Splash Beverage Group
LIVE Kombucha Soda PACKAGING: 12 oz. Glass
PACKAGING: 10.5 oz. PET
ATTRIBUTES: Gut Health
ATTRIBUTES: Cognitive Health
Real Soda Taste RAW KOMBUCHA. Be Well, Drink LIVE!
Hawaiian coffee fruit juice from Kona, HI.
BOTTLING & CANNING Fully Automated Bottling & Canning Lines
Little Miracles Organic Teas Little Miracles PACKAGING: 11 oz. PET
Lotus Elixirs Lotus Elixirs North America PACKAGING: 12 oz. Can
ATTRIBUTES: Energy Organic, Energizing Teas with Pure Panax Ginseng
ATTRIBUTES: Balance/ Homoestasis Features the legendary lotus flower formula
FULLY AUTOMATED BOTTLING & CANNING FOR HIGH-ACID BEVERAGES POWDER BLENDING & FILLING STATE-OF-THE-ART 240,000 SF FACILITY 400,000-BOTTLE DAILY CAPACITY 1 MILLION CAN DAILY CAPACITY TUNNEL PASTEURIZED HOT FILL OR COLD FILL PRESERVED CAN FILL CAN SIZES 5.5 OZ UP TO 24 OZ.
WWW.AZPACK.COM Arizona Production & Packaging
480-449-7770 | 7303 S. Kyrene Rd, Tempe, AZ 85283 BEVNET MAGAZINE MARCH 2015
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Love Beets Organic Beet Juice
Monster Energy Khaos
Love Beets PACKAGING: 14 oz. Glass ATTRIBUTES: Heart and Cardiovascular Health Naturally sweet with a rich, smooth taste!
Marley's Mellow Mood
Monster Energy Zero Ultra Citron
Monster Energy Company
Monster Energy Company
PACKAGING: 16 oz. Can
PACKAGING: 16 oz. Can
ATTRIBUTES: Energy
ATTRIBUTES: Energy
Juice-Monster hybrid with great Monster taste
A lighter-tasting zero calorie, zero sugar drink
Monster Energy Unleaded
Monster Rehab Peach Tea + Energy
Natural Raw C Natural Raw C Pty Ltd PACKAGING: 330 mL Tetra Pak ATTRIBUTES: Sports and Hydration 100% pure, natural, coconut water
Nerd Focus Beverage
Marley Beverage Company
Monster Energy Company
Monster Energy Company
Nerd Beverage Corporation
PACKAGING: 16 oz. Glass, 12 oz. Can
PACKAGING: 16 oz. Can
PACKAGING: 15.5 oz. Can
PACKAGING: 12 oz. Can
ATTRIBUTES: Relaxation and Mood Enhancement
ATTRIBUTES: Energy
ATTRIBUTES: Energy
ATTRIBUTES: Cognitive Health
Monster "green" without caffeine
Monster Rehab is lower in calories and tea based
Relaxation teas & sodas w/ botanical ingredients
Mamma Chia Clean Energy Beverages
Mamma Chia Vitality Beverages
Mamma Chia
Mamma Chia
NERD Focus Regular & NERD Focus Zero Calorie
PACKAGING: 10 oz. Glass ATTRIBUTES: Energy Mamma Chia, the category innovator and creator of the first-tomarket chia beverage, is revolutionizing energy drinks! Enjoy a truly healthy, clean energy line that combines the nutritional powerhouse of Chia, with the natural energy source of Guayusa (gwhy-you-sa). Each bottle of Mamma Chia Clean Energy offers 2500mg Omega-3s, 4g Complete Protein and 6g of Fiber, along with 90mg of Natural Caffeine – as much as a cup of coffee – without the jitters or crash. Lightly sweetened, Mamma Chia Clean Energy delivers a truly delicious drinking experience to power your soul’s purpose!
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PACKAGING: 10 oz. Glass Mamma Chia is the category innovator and creator of the first-to-market chia beverage. Mamma Chia Vitality Beverages are available in 9 tasty flavors including newly added Strawberry Lemonade and Pineapple Coconut. Lightly sweetened, each bottle of Mamma Chia contains more than an entire day’s worth of Omega-3s (2500 mg), 25 percent of one’s daily fiber, 4 g of complete protein and 95 mg of calcium, plus powerful antioxidants and valuable minerals.
NuAquos
neuro Drinks
neuro Brands
Obi Probiotic Soda Organic Root Beer New Whey Nutrition
L.A. Libations
PACKAGING: 20 oz. PET
PACKAGING: 12 oz. Glass
ATTRIBUTES: Sports and Hydration
ATTRIBUTES: Immunity
Sports drink with protein, electrolytes, vitamins
Obi Probiotic Soda Meyer Lemon & Lime
PACKAGING: 15.5 oz. PET ATTRIBUTES: Balance/Homoestasis Find out what your consumers already know-with 4 functions and 7 avors neuro #worksforme. neuro Drinks deliver motion and margin across all channels.
Obi Probiotic Soda Tart Cherry Vanilla Bean
L.A. Libations
L.A. Libations
PACKAGING: 12 oz. Glass
PACKAGING: 12 oz. Glass
ATTRIBUTES: Immunity
ATTRIBUTES: Immunity
Learn more at www.drinkneuro.com For sales information contact sales@drinkneuro.com For all other inquires contact yourfriends@drinkneuro.com
Water soluble Organic B-Complex
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Obi Probiotic Soda Valencia Orange & Grapefruit
Pok Pok Som Thai Basil Drinking Vinegar
L.A. Libations
Pok Pok Som
PACKAGING: 12 oz. Glass
PACKAGING: 16 oz. Glass
ATTRIBUTES: Immunity
ATTRIBUTES: Gut Health
Premier Protein Smoothie, Mixed Berry Premier Nutrition Corp. PACKAGING: 8.25 oz. Tetra Pak
Pyure Organic Energy Optimization Pyure Brands LLC. PACKAGING: 2 oz. Glass ATTRIBUTES: Energy
ATTRIBUTES: Energy
Bursting with intense basil, mint and pepper flavo
15g protein, 140 calories, 10g sugar
Ocean Spray PACt cranberry extract water
Positive Charge
Ocean Spray Cranberries, Inc.
Positive Beverage, LLC
PACKAGING: 16 oz. PET
PACKAGING: Custom Positive Beverage 16.5oz PET Bottle
Sugar-Free, CalorieFree, Organic & nonGMO Energy
ATTRIBUTES: Cleanse ATTRIBUTES: Energy Ocean Spray introduces the next generation of beverages to harness the power of the cranberry in a new way. Ocean Spray PACt cranberry extract water contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to cleanse and purify your body better than water alone.* With only 10 calories per 16 ounce bottle, this new beverage is available in Cranberry Raspberry, Cranberry Pomegranate, Cranberry Blood Orange and Cranberry Mango Passion-Fruit. Sweetened naturally and with the power of 50 cranberries, it’s proof that water gets better when it’s a little redder! Available now in California, Nevada and Amazon.com, and nationwide in April 2015. *PACs (Proanthocyanidins) found in cranberries are not found in water.
Providing natural energy through green tea and guarana berry extract, Positive Charge by Positive Beverage provides beneficial ingredients without the sugar and calories found in traditional energy, sport, or vitamin enhanced beverages. Delivering 100% or more of your daily value of vitamin C, B2 & B12, Positive Charge combines the health benefits of our Positive H2O line and performance-grade electrolytes from potassium, “not sodium” to help restore and balance the body throughout the day in one great tasting beverage. Other Product Lines: Positive H2O Simply Beneficial: Vitamin enhanced beverage with Calcium & Vitamin D boost
*Clinical/Research shows that subjects drinking cranberry beverages containing unique cranberry PACs, like PACt, have similar anti-stick activities in the urine (Kaspar et al., 2013; Mathison et al., 2014).
Positive Cure: Vitamin enhanced pink lemonade benefiting breast cancer research Availability: Still & Sparkling with distribution throughout the east and west coast in sport facilities, nutritional stores, schools, hospitals, convenience & drug stores in addition to online retailers.
Perfect
Positive H2O Simply Beneficial Natural Choice Beverages
Positive Beverage, LLC.
PACKAGING: 12 oz. Can
PACKAGING: 16.5 oz. PET
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Sports and Hydration
An herbal supplement helping to maintain Balance
Mandarin Orange, Perfectly Peach, Acai Cranberry
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Protein2o Waters
Ralph & Charlie's Juice Protein2o Inc. PACKAGING: 16.9 oz. PET ATTRIBUTES: Muscle and Fitness Waters enhanced with 15g protein and electrolytes.
Ralph & Charlie's Beverage Company PACKAGING: 18 oz. Glass Ralph & Charlie's Juice All Natural Fruit Blend
Protein Almondmilk
Purple Stuff Premium Sodas
Califia Farms
Funktional Beverages, Inc.
PACKAGING: 10.5 oz. PET
PACKAGING: 16 oz. Can
ATTRIBUTES: Muscle and Fitness
ATTRIBUTES: Cognitive Health
Califia Farms launches delicious, plant-based protein drinks in two flavors: Chocolate and Vanilla Protein Almondmilk. With 6g per 10.5 oz of protein, these vegan offerings use a combination of pea and sprouted brown rice protein for better digestibility and taste. With B Vitamins, Fiber and Magnesium in the products, these drinks are nutrient-dense and also carrageenan-free, dairy-free, soy-free, GMO-free and gluten-free. At only 140 calories per bottle, Califia’s Protein Almondmilks are a great post-workout option, but they can also supplement any meal to deliver a good-for-you 6g of 100% plant protein. Califia Farms’ mission is to deliver delicious and mindful nourishment through the agricultural bounty of Californian-grown fruits and nuts. The company is a leader in the revolution to de-commodify the food and beverage industry by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and dairy-free.
Purple Stuff is a line of ultrapremium sodas with an emphasis on taste, healthy ingredients proven to Refresh & Relax, with the color Purple. We have the world’s first Purple Cola! Millennials have chosen this beverage over mainstream sodas wherever they can find it. Every flavor has a familiar big brand soda taste; yet pours a violet Purple. Purple Stuff contains no caffeine or HFCS, but plenty of nutrition and about 1/3 the calorie count of major soda brands. Consumers benefit from the dietary changes made when switching from regular CSD brands that contain ingredients such as caffeine and HFCS that are known contributors to anxiety, jitters and obesity. 68% of consumers are females between the ages of 13 to 38. (Purple Stuff is safe for children) Relaxation means stress free and not drowsiness! We are neither a sleep drink nor a nutritional supplement. Purple Stuff contains a similar amount of L-Theanine per serving as whole leaf premium bottled teas. SRP $2.29
Protein Protein is is why why people people need need it. it. Flavor Flavor is is why why they they love love it. it.
trimino. The best-tasting protein water on the market.
Boosts metabolism
Curbs appetite
Increases energy
From soccer moms to serious athletes, everyone is reaching for trimino because unlike most functional beverages, it’s smooth, with rich fruit flavors that are downright delicious. And with the perfect amount of whey protein and B-vitamins for muscle recovery and energy, trimino enables everyone to look, feel, and perform their best.
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Rockin’ Refuel Lean Builder
Raw Water Summit Spring Water, Inc. PACKAGING: 1.5 L PET ATTRIBUTES: Cleanse Raw Water-Pure, untreated Maine spring water
Runa Clean Energy Drinks
Sambazon 100 Açaí Berry Juice
Shamrock Farms
Runa
Sambazon
PACKAGING: 12 oz. PET
PACKAGING: 8.4 oz. Can
PACKAGING: 10.5 oz. PET
ATTRIBUTES: Muscle and Fitness
ATTRIBUTES: Energy
ATTRIBUTES: Weight Loss/Appetite Control
Concentrated and lightly carbonated guayusa drink
20G protein, 150 calories, made with real milk
Real Water
The Red Bull Editions
Real Water
Red Bull North America
ATTRIBUTES: Sports and Hydration
PACKAGING: 12 oz. Can
100 açaí berries, 100 calories, 70% less sugar
ATTRIBUTES: Energy
Real Water continues to penetrate the market in big ways securing two new Bud Distributors, Heimark in Indio CA, and Alford in Imperial CA. Continued expansion is exciting news to Real Water’s Founder & President, Brent Jones Using their proprietary E2 Technology, Real Water is the only premium bottled water that is alkaline with stable negative ionization in the market today. “2015 will be an excellent year for Real Water, we are on track to expand and are in negotiations with a well-known chain” said Jones, who hopes to announce the deal next month.
The Red Bull Editions line expanded this year with the Red Bull Orange Edition, the Red Bull Cherry Edition, and the Red Bull Yellow Edition, offering the tastes of orange, wild cherry and tropical fruits with the Wings of Red Bull. The Red Bull Orange and Cherry Editions provide all the flavor with zero calories and zero sugar. As a limited launch in 2014, the Red Bull Summer Edition performed exceptionally well and will now return as a permanent national SKU - the Red Bull Yellow Edition. The expansion demonstrates Red Bull’s commitment to offering consumers more choice. Since taste and sugar/calories are barriers to consumption in the energy category, these new flavors will continue to reach new consumers and encourage increased purchase among current consumers who enjoy Red Bull while working, studying, traveling, playing sports or juggling the daily demands of life. In fact, Nielsen data shows that 59% of energy category growth is coming from zero calorie flavored energy. Red Bull Red, Blue, Yellow and Orange Edition 8.4 fl oz. 4-Packs will also be sold.
Revie Kombucha - The OG
Rockin’ Refuel Muscle Builder
Rush! Energy with Maca
Revive Kombucha
Shamrock Farms
Monarch Beverages
PACKAGING: 16 oz. Glass, 64 oz. Glass
PACKAGING: 12 oz. PET
PACKAGING: 8.4 oz. Can
ATTRIBUTES: Gut Health
ATTRIBUTES: Muscle and Fitness
ATTRIBUTES: Energy
The OG is our original flavor black tea kombucha.
76 MARCH 2015 BEVNET MAGAZINE
30G protein, only 9 net carbs, made with real milk
Scheckter's OrganicEnergy Scheckter's Organic Beverages PACKAGING: 8.4 oz. Can ATTRIBUTES: Energy
Classic energy drink enhanced with Maca root
100% natural, organic, vegetarian energy drink
SkyWater Relax Chill Berry SkyWater Beverage Company PACKAGING: 2.5 oz. PET ATTRIBUTES: Relaxation and Mood Enhancement All natural beverage to reduce travel suckiness
Sleepyhead Sleepyhead PACKAGING: 5 oz. Powders ATTRIBUTES: Sleep Aid Sleepyhead Sleep Supplement Packets Caramel Toffee
SOS Rehydrate
Spider Energy Drink
The Masters of Beverages, LLC
SOS Hydration Inc
PACKAGING: 16 oz. Can
ATTRIBUTES: Sports and Hydration
ATTRIBUTES: Energy
Drinkable IV hydration drink mix
Introducing MIMIC, the newest flavor from Spider Energy Drink - With its Classic Energy Flavor MIMIC delivers 240mg of caffeine per 16oz can and as much or more B-Vitamins and energy driving ingredients as the leading national brand energy drinks. Now with 8 great flavors, Spider Energy Drink is the best replacement option, or addition to your beverage portfolio. So what are you waiting for? Experience why so many distributors, retailers, and consumers are choosing Spider Energy Drink as their preferred value priced energy drink. Give Spider Energy Drink a fair shot and if you are not completely satisfied we will give you a 100% money back guarantee!
Steaz Organic Energy The Healthy Beverage Company PACKAGING: 12 oz. Can ATTRIBUTES: Energy Organic and Fair Trade certified clean energy
SPEED Energy
Suja Juice
SPEED Energy Drink LLC
Suja Juice
PACKAGING: 16 oz. Can
PACKAGING: 12 oz. PET, 16 oz. PET, 49 oz. PET
ATTRIBUTES: Energy
Now available in six flavors: Unleaded, Fuel, Ethanol, Octane, and for SPRING 2015 – Hydro Fuel Baja Punch and Black Tea Lemonade. SPEED provides the human body with the fuel it needs to keep up with the SPEED of everyday life. Each drink contains a potent energy blend of B-vitamins, caffeine, taurine and ginseng. Packaged in 16 oz. cans with a stylish black top, sleek body and bilingual English and Spanish nutrition facts, SPEED is available in singles, four-packs and cases throughout major retailers, convenience and grocery stores, along with select bars and nightclubs.
Suja Juice began from a shared dream to help people transform their lives through conscious nutrition. All of Suja’s products are Organic, Non-GMO & Cold-Pressured. Suja uses locally sourced ingredients, whenever possible. Suja is made with Cold Pressure, also known as High Pressure Processing (HPP), instead of high heat, to extend shelf life & to help maintain essential vitamins, minerals & enzymes. Suja is happy to introduce 3 new 12oz Suja Essentials flavors, Uber Greens, Cucumber Chill and Carrot Crush. Suja has also added four 49oz family size bottles to its Essentials lineup – Carrot Crush, Mighty Greens, Green Delight and Berry Goodness. Lastly, responding to consumer demand for lower sugar options, Suja has reformulated it’s popular flavor Spark and introduced 3 additional flavors within the Classic line, Revive, Lavenade and Fortitude, all with less than 10g of sugar per serving!
BEVNET MAGAZINE MARCH 2015
77
Tamesis Aloe Drink
Temple Turmeric Golden Milk
imported by Cormar Beverages PACKAGING: 16.9 oz. PET ATTRIBUTES: Gut Health Great taste w/ vitamins, minerals & amino acids
TapouT Performance
PACKAGING: 16 oz. PET ATTRIBUTES: Sports and Hydration Advanced 3-in-1 formula. All natural. Real sugar.
Temple Tumeric Ginger-Aid Elixir
Temple Turmeric PurePRANA
Temple Turmeric
Temple Turmeric
Temple Turmeric
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. PET
PACKAGING: 3 oz. PET
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Balance/ Homoestasis
Made with Hawaiian Gold Turmeric, coconut cream &
Organic matcha green tea, coconut & hemp milks.
Temple Turmeric Bullet Brew Turkish Coffee
Splash Beverage Group
Temple Turmeric Matcha Latte
Temple Turmeric Mexican Chocolate
ATTRIBUTES: Balance/ Homoestasis Potent tonic shot to give sustained energy boost.
TigerNut Horchata - Strawberry
Temple Turmeric
Temple Turmeric
Organic Gemini
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. PET
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Gut Health
Cold brew fair-trade coffee, turmeric & cardamom.
Cacao mylk with a turmeric-cinnamoncayenne spice.
Organic, Non-GMO, Paleo, Prebiotics, Iron, HPP
Temple Turmeric Coconut Nectar Elixir
Temple Turmeric Mineral Green Elixir
Titan Tea
Temple Turmeric
Temple Turmeric
Temple Turmeric
Chill Brands, LLC
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. PET
PACKAGING: 16 oz. PET
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Electrolyte Enhanced
Unique vegan, herbal Elixir with 16g turmeric.
Unique vegan, herbal Elixir with 16g turmeric.
Organic turmeric, spirulina, barley and chlorella.
Tea with Electrolytes *Organic* Low Calorie
Temple Tumeric Turmeric Pineapple Elixir
Temple Turmeric Japanese Matcha Elixir
Temple Turmeric Original Elixir
#trueSPORT
Temple Turmeric
Temple Turmeric
Temple Turmeric
True Brew
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. PET
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Balance/ Homoestasis
ATTRIBUTES: Electrolyte Enhanced
Golden pineapple pairs with Hawaiian gold turmeric
With organic, ceremonial grade Japanese Matcha
Packed with 16 grams of our Hawaiian Gold Turmeric
Hydrate without the guilt! Nothing artiďŹ cial!
78 MARCH 2015 BEVNET MAGAZINE
West Coast Chill Pure Energy
trimino protein-infused water
XL Energy Drink
Miami Bay Beverage Company
West Coast Chill
XL Energy Drink Corp
PACKAGING: 16 oz. PET
PACKAGING: 16 oz. Can, 8.4 oz. Can
PACKAGING: 8.4 oz. Can, 16.9 oz. Can
ATTRIBUTES: Energy
ATTRIBUTES: Energy
Pure Energy contains No Sugar and No Caffeine
a refreshing tasty, lightly carbonated energy boost
ATTRIBUTES: Sports and Hydration trimino protein-infused water is simply delicious, and each flavor carries just 28 calories plus 3 major performance benefits. First, you get 7g of whey protein, the gold standard for athletes and anyone who wants more muscle performance. Whey protein, absorbed quickly by the body, contains musclebuilding amino acids for fast recovery after a workout.
West Coast Chill Student Athlete
There’s also 100% vitamin B complex, (B3, B5, B6, B12) – the essentials for energy, recovery, immune health, and digestion. And trimino is great for what it doesn’t have: 0g sugar, 0 carbs, and 0 caffeine. Four simply delicious flavors: Mixed Berry, Coconut Pineapple, Peach, Strawberry Lemonade. trimino is the smart choice for healthy living. For moms, it’s a great alternative to highcalorie kids beverages. For anyone watching their weight it’s a smart way to achieve your personal best. It’s safe for diabetics and other medical conditions. And it’s great for anyone who wants to make the right choice about diet throughout the day.
Tu Me Turmeric Infused Water
Vita Coco Coconut Water
Tu Me Beverage Company
All Market Inc, DBA Vita Coco
PACKAGING: 16.9 oz. PET
PACKAGING: 500 mL Tetra Pak, 330 mL Tetra Pak, 1 L Tetra Pak
ATTRIBUTES: Sports and Hydration
West Coast Chill
Scivation
PACKAGING: 16 oz. Can
PACKAGING: 16.9 oz. PET
ATTRIBUTES: Sports and Hydration
ATTRIBUTES: Muscle and Fitness
Natural Performance w/No Sugar and No Caffeine
7g of BCAAs w/ electrolytes. Sugar and calorie free
wojoENERGY Wojo Nutrition PACKAGING: 1.2 mL Drops ATTRIBUTES: Energy Liquid microsupplements you can add to any drink.
ATTRIBUTES: Sports and Hydration
All Natural Turmeric Infused Water
JUNE 11, 2015 CHICAGO, IL
Naturally electrolyterich, never-fromconcentrate
Vita Coco Cafe
Vuka Energy Drinks All Market Inc, DBA Vita Coco PACKAGING: 330 mL Tetra Pak ATTRIBUTES: Energy Electrolyte-rich coconut water-based lattes.
XTEND BCAA RTD
ADDITIONAL INFORMATION AND REGISTRATION AVAILABLE AT:
WTRMLN WTR
Vuka, LLC
World Waters
PACKAGING: 16 oz. Can
PACKAGING: 12 oz. PET
ATTRIBUTES: Energy Vuka Natural Energy Drinks: Workout, Think & Renew
ATTRIBUTES: Sports and Hydration
www.brewbound.com/events
Watermelon Water. High electrolytes. Low sugar.
BEVNET MAGAZINE MARCH 2015
79
A. Holliday & Company Inc.
AMCO Products Company
Axiom Foods
Bay Cities
In business for over 40 years, we source and deliver bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and Coconut Water Powder. Contact Us!
AMCO Products Company has been serving the bottling industry for over 55 years. We offer complete solutions for your package change needs. From quality change parts to compatible capping chucks, we are your source for the highest quality parts and service with the least downtime. Call us today.
Axiom Foods is the world’s largest and most innovative source for organic, chemical-free, hexane-free and allergen-free Oryzatein Whole Grain Brown Rice Protein. We are dedicated to starting with organically cultivated raw seeds, then adding outstanding, proprietary technology.
Bay Cities delivers concept to completions as a turnkey solutions provider. We are a direct manufacturer specializing in point of purchase displays, retail packaging, industrial packaging, in-store signage, and digital printing. Our services range from cold sealing to packout and fulfillment.
AIBMR Life Sciences, Inc.
Applied Food Sciences, Inc.
Axiom Foods, Inc.
Berlin Packaging
AIBMR provides consulting services to the beverage and natural products industry worldwide. AIBMR specializes in services specifically designed to match client goals: GRAS Self-determinations, FDA GRAS and NDI Notifications, FDA/FTC compliance, label reviews, and label claims substantiation.
Looking for a "Clean Label"? How about organic energy? AFS leads the way with organic & naturally sourced ingredients for natural energy, sports nutrition, and health & wellness. AFS prides ourselves in non-gmo and ethically sourced ingredients, while offering turnkey solutions for your customers
Manufacturing chemical-free plant proteins, plus rice and oat milk-substitutes since 2005, Axiom now offers organic pea and hemp in addition to rice and sacha inchi. Ask for details about how once again third party clinical trials show that plant proteins can be as beneficial as whey protein.
Berlin Packaging is a premier supplier of plastic, glass, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services for customers of all sizes. We exist to help companies be Greater, Faster.
AIDP, Inc.
Artiste
AZPACK Bottling & Canning
Bioenergy Life Science, Inc.
Patented Magtein™ is the only form of magnesium shown to effectively cross the blood brain barrier. It increases brain synaptic density. Four published research studies have demonstrated Magtein’s ability to improve short-term and long-term memory, recognition and learning. Magtein is FDA GRAS.
Artiste is a leading global supplier of high quality specialty flavor ingredients sourced through a global network of partner manufacturers. Portfolio includes Citrus, Mints, Extracts including Tea, Coffee, Cocoa, Vanilla and Fruit, Flavors and a premium line of Nutraceuticals and Botanicals.
Fully automated bottling & canning for high-acid beverages, powder blending & filling, state-of-the-art 240,000 SF facility, 400,000 bottle daily capacity, 1 million can daily capacity, tunnel pasteurized, hot fill or cold fill preserved, can fill sizes 5.5 oz. up to 24 oz.
Bioenergy Life Science manufactures the bulk ingredient Bioenergy Ribose, the only FDA GRAS-affirmed, branded and patent-protected ribose. Due to its scientifically validated energy enhancing and health benefits, Bioenergy Ribose is used in leading functional foods and beverages.
AIDP, Inc.
Aviva Pharmaceuticals Ltd
Barrington Nutritionals
Ceramic Decorating Company, Inc.
AIDP’s provides the highest quality, clean, plant proteins including RisaPro&Gabiotein, rice proteins; Peasipro, Pea Proteins; & Advantein™, a proprietary blend of rice&pea proteins providing a complete amino acid profile.All plant proteins are available in organic&nonorganic forms; &beverage grade.
Dimethyl Dicarbonat (DMDC) is a colorless liquid and is used as a beverage preservative.
Barrington Nutritionals is a wellrespected international distributor of choice for high-quality, science based ingredients. We provide a high-level of product expertise & are dedicated to customer service, efficiency & integrity. We partner with superior manufacturers & supply topnotch ingredients.
Ceramic is committed to providing superior customer service, high quality offerings, and overall supply chain/ packaging fulfillment solutions for: 1.Beer bottles 2.Growlers 3.Screen printed labels 4.Carriers 5.Master Cartons Faster. Better. Easier. Cheaper. Give us a call today.
80 MARCH 2015 BEVNET MAGAZINE
Chemi Nutra
CROWN Cork & Seal USA, Inc
Foodarom
HPIngredients
Chemi Nutra makes the functional ingredient AlphaSize® Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize® boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize® A-GPC as GRAS.
Crown is the leader in metal containers to the functional beverage industry. We offer best-in-class quality, innovation, and speed-to-market. Build your brand with Crown's new Sleek can product line. We offer a variety of sizes including 7.5oz, 8oz, 10oz, and 12oz. Learn more on our website.
Our expert flavor designers craft and tailor products to help give your brand a signature flavor. Available certifications: Organic, Kosher, Halal
HPI offers functional superfruit ingredients from juice concentrate, freeze-dried powder & powder extracts of: Maqui berry, Elderberry, Blackberry, Blueberry, Raspberry, Bergamot, Blood Orange, etc. Clinically-tested to help you develop exciting, new, innovative & delicious blockbuster beverages
Corbion
Custom Ingredients, Inc.
Fort Dearborn Company
Idaho Milk Products
Corbion is the global market leader in lactic acid, lactic acid derivatives and lactides, and a leading company in functional blends. We offer a broad portfolio of vitamin & mineral premixes, functional ingredients, and emulsifiers, as well as flavor optimization & shelf-life applications.
We are experts in flavor creation, offering full service beverage development to match your unique flavor profile. We provide superior quality, custom flavors, with excellent customer service.
Decorative label solutions…we’ve got you covered. Fort Dearborn Company offers shrink sleeve, pressure sensitive, roll-fed and cut & stack labels in a variety of substrates, inks and finishing options to support your brand building objectives. We service brands large and small. Contact us today.
We believe the freshest, most consistent milk product ingredients lead to the best tasting end products. We are the only supplier whose ultra-fresh milk products can transition from our owner operated milking parlors to final packaging within twenty-four hours. Our dedication to freshness results in better tasting, better performing milk proteins.
Coyote Logistics
Finlays
Ganeden Biotech
Imbera
Powered by proprietary technology, smart people, and unrivaled commitment, Coyote offers van, rail, and open-deck brokerage services and Collaborative Transportation Management services to 14,000+ shippers, from Fortune 100 companies to small businesses, across many industries in North America.
Health benefits and antioxidants in tea and coffee position Finlays, a leading global supplier of tea and coffee ingredients, to assist customers in bringing functional product solutions to a variety of beverage applications including iced cappuccino, ready-todrink, energy, soy and alcohol.
GanedenBC30 (Bacillus coagulans GBI-30, 6086) probiotic is a patented organism that can be found in more than 100 food and beverage products throughout the world. GanedenBC30 is highly stable through processing, shelf life and stomach acids. It is backed by 20 published studies and FDA GRAS status.
Imbera has more than 70 years of experience in the commercial refrigeration market, serving over 1.3 million coolers per year. Imbera is the largest company in its industry in North & South America. Our focus is on customer service and durable products that demand low maintenance.
CP Kelco
Flavor Producers
HP Hood LLC
Ingredion
CP Kelco is a leading global producer of specialty hydrocolloid products and solutions, serving customers across the globe. CP Kelco offers a broad portfolio of stabilizers and texturizers to suit the needs of beverage manufacturers including Gellan, Cellulose & Xanthan Gums, Pectin and Carrageenan.
Flavor Starts Here....Flavor Producers is a leading manufacturer of premium quality conventional and certified organic flavors. Check us out to find out about our NEW line of essences, extracts, natural emulsions and tropical fruits. Your partner in flavor development.
HP Hood is one of North America’s largest aseptic bottle contract manufacturers. With state-of-the-art fillers on both coasts, HP Hood provides logistical efficiencies while delivering unparalleled quality, reliability and speed to both small companies and billion dollar brands.
Ingredion’s complete portfolio of ingredients for functional beverages includes soluble & prebiotic fibers, vegetable protein, stevia, high efficiency emulsifiers, foaming agents, non-GMO sweeteners & texturizers, clean-label alternatives and other nutritional, sweeteners and texture ingredients.
BEVNET MAGAZINE MARCH 2015
81
Inland Label
Juiced Rite Inc.
METABRAND CORP
NORWICH BEVERAGE COMPANY
Long known as the premier label printer for the big beer brands — and the entire craft brewing industry — Inland Label has become a packaging powerhouse. Product offerings include Cut & Stack, Pressure Sensitive, InMold, Blow Mold and Shrink labels.
The premier supplier of all-stainlesssteel hydraulic juice presses for commercial and industrial use. Specialists in custom machinery, fabric filtration products, and sanitary food production equipment. Decades of experience and in-house design and manufacturing abilities.
MetaBrand is the premium flavor development, formulation lab and ingredient distributor in the Natural Products Industry. Combining cutting edge, state of the art manufacturing with years of real market experiences to create the highest quality products for the beverage and supplement industries.
Norwich Beverage Company (formerly Connecticut Currant) has moved into a new larger building in Norwich, CT with an addition of much more bottling capacity with plenty of cold storage. We produce and bottle flash pasteurized cold fill fruit and vegetable juices in PET from 10 oz to 128 oz.
Innovative Food Processors, inc. (IFP)
Kefiplant
Multi-Color Corporation
NP Nutra (Nature's Power Nutraceuticals Corp.)
IFP custom formulates & manufactures powdered functional beverages containing high-value ingredients including fibers, antioxidants, probiotics, sweeteners, proteins, vitamins, & amino acids. Versatile packaging available, including popular stick pouch. NSF registered GMP, SQF Level 3.
Kefiplant produces Kombucha & 30 certified organic fermented botanical extracts for non-alcoholic beverage manufacturers. Fermentation provides a synergy of phytocompounds, organic acids, probiotics & enzymes.
MCC is a leading global supplier to the beverage industry; providing labeling solutions in Shrink Sleeve, Cut & Stack, Pressure Sensitive, InMold and Heat Transfer. Print offerings include Digital, Flexographic, Offset, Gravure and Screen/Combination.
NP Nutra is a leading supplier of premium quality botanical ingredients and extracts to the functional food and beverage industries since 1998. Our line includes Superfruits, Extracts, Signature Blends and categories like NutraFlow, our special line of water soluble ingredients perfect for beverages
iTi tropicals, Inc.
Leahy-IFP
Naturex Inc.
O-AT-KA Milk Products Cooperative, Inc.
iTi is an importer that believes in more than shipping tropical fruit juices to the food manufacturing industry. For 26 years, we have been introducing the food world to new and exciting fruits. Most recently, to a ground breaking coconut water concentrate.
Leahy-IFP continues to define itself through quality products, innovative ideas, and exceptional service. With exceptional R+D support, we bring ideas to life in a variety of aseptic & eco-friendly packaging. Whether it's smoothies, juices, cocktail mixes, teas, or syrups we have a solution for you.
Naturex is the global leader in specialty plant-based natural ingredients. We provide ingredients that add value to your beverages by improving organoleptic characteristics, such as color, flavor, taste, and texture, while adding functional and nutritional properties and extending shelf life.
O-AT-KA Milk Products Coop. Inc. offers the highest quality co-packing, R&D and new product ideation expertise for shelf-stable RTD beverages such as nutritional, tea and coffee based beverages. For more information on the wide range of capabilities at our SQF Level 3 facility visit our website.
ITO EN(North America) INC.
Martin Bauer Inc.
Nor Cal Beverage Company, Inc.
Orgenetics, Inc.
ITO EN, the leading supplier of green tea and beverages offers an array of green tea, to include MATCHA, finely milled green tea leaves revered for its antioxidants & natural energy boost. A trend forward ingredient for healthy beverages, baking and cooking. 100% Authentic Matcha from Japan
The Martin Bauer Group is one of the largest manufacturers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailormade products for your requirements. Safe, high quality products you can trust.
Beverage Manufacturer of Energy Drinks/Sparkling Drinks, Organic & All Natural Products, Ready to Drink Teas & Ades, Vitamin/Nutrient Enhanced Waters, Chilled Juices, and NonCarbonated Juices / Drinks
Orgenetics, Inc. offers its premium and innovative line of Orgen® brand ingredients for the functional beverage industry: 100% Certified Organic & All Natural, water soluble, Vitamins and Minerals, standardized from extracts of Organic fruits & vegetables. Visit our website for more info.
82 MARCH 2015 BEVNET MAGAZINE
Overnight Labels, Inc
Steviva Ingredients, Inc.
Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell inserts, pressure & non pressuresensitive labels and more!
Steviva Ingredients, Inc. is a global ingredient supplier with a focus on all-natural high-intensity sweeteners and customer sweetening solutions for manufacturers. Steviva Ingredients sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.
PTM Food Consulting
Sunland Nutrition, Inc.
PTM Food Consulting is your premier product development & manufacturing support firm. Our wide range of expertise, development and creativity achieves an exciting point of difference between your product and competitors. Whether your project is a simple formulation or a complex one, we’re your team.
Sunland Nutrition is an industry trusted innovative source of raw materials in the food and beverage marketplace. We promise a complete line of high-quality ingredients which include vitamins, amino acids, sport nutrition, natural and organic sweeteners, and more. We want to help your business grow!
Pyure Brands LLC.
Synergy Flavors
The Pyure Organic product line is a variety of high-purity, organic-certified, and Non-GMO Project Verified Stevia and Erythritol sweeteners that are calorie-free, safe for diabetics and approved for a variety of food and beverage applications.
Synergy Flavors is a leading manufacturer and supplier of flavorings, extracts and essences. We have extensive experience across the food and beverage industry, developing high quality taste and masking solutions with specific emphasis on proteinenhanced product formulations.
SouthEast Beverage and Bottling
Southeast Bottling & Beverage is a tolling and turnkey manufacturer of beverages. Our 3 lines can manufacture 2oz to 96oz hot fill or cold fill process. New 76,000 sf state of the art facility with more capacity, capabilities, top notch mgmt, Organic and cGMP Cert. Call us for more information.
BEVNET MAGAZINE MARCH 2015
83
COMPANY CONTACT INFORMATION COMPANY
CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
A. Holliday & Company Inc.
Christine Renken
4141 Yonge Street
Toronto
ON
M2P 2A8
416-225-2217
teacoff.com
agua enerviva LLC
Mike Sharman
15 Grumman Rd W STE 1300
Bethpage
NY
11714
267-614-6437
John R Endres, ND
4117 S Meridian
Puyallup
WA
98373
253-286-2888
aibmr.com
Katherine Lund
19535 E Walnut Drive South
City of Industry
CA
91748
303-734-0860
aidp.com
All Market Inc, DBA Vita Coco
Hailey Tully
38 W. 21st Street
New York
NY
10010
646-461-0319
vitacoco.com
ALO Drink
Brian Choi
377 Swift Ave.
South San Francisco
CA
94080
800-223-4438
alodrink.com
AMCO Products Company
Brett Hurst
501 Phoenix
Fort Smith
AR
72916
800-648-1032
amcoprod.com
Amy & Brian Naturals
David Hollister
3109 Grand Ave #488
Miami
FL
33133
305-938-0600
amyandbriannaturals.com
Applied Food Sciences, Inc.
Jackson Zapp
5708 Tabletop ct
Boulder
CO
80301
303-513-5368
appliedfoods.com
AIBMR Life Sciences, Inc. AIDP, Inc.
AQUAhydrate
Yolanda Dotson
5870 W Jefferson Blvd
Los Angeles
CA
90016
310-559-5058
aquahydrate.com
Arteasan, LLC
Corina Flushing
4000 Ponce de Leon Blvd
Coral Gables
FL
33146
617-510-9301
arteasan.com
Joe Raimondo
139 Harristown Road
Glen Rock
NJ
07452
201-447-1311
artiste.us.com
Artiste Avitae USA, LLC
Dan Ashby
PO Box 93686
Cleveland
OH
44101
949-282-3449
Aviva Pharmaceuticals Ltd
Mason Yuan
1378 Lu Jia Bang Rd.
Shanghai
SHG
2000011
+86(21)61353236
Axiom Foods
David Janow
12100 Wilshire Blvd
Los Angeles
CA
90025
310-264-2606
axiomfoods.com/index.php
Austin Full
12100 Wilshire Blvd.
Los Angeles
CA
90025
800-711-3587
axiomfoods.com
AZPACK
7303 S Kyrene Rd
Tempe
AZ
85283
480-449-7770
azpack.com
Rachel Mansfield
1800 East State Street
Hamilton
NJ
08609
609-586-0500
drinkbai.com
Martin Chalk
39 West 32nd St
New York
NY
10001
212-564-0878
drinkbalance.com
500 Mamaroneck Avenue
Harrison
NY
10528
800-684-2436
BarringtonNutritionals.com
Axiom Foods, Inc. AZPACK Bottling & Canning Bai Brands Balance Water Barrington Nutritionals BAWLS Guarana Bay Cities Berlin Packaging Bioenergy Life Science, Inc. Bragg Live Food Products
goavitae.com avivapharma.com
Kellie D'Amato
8840 Commons Blvd.
Twinsburg
OH
44087
888-731-9708
bawls.com
Rachel Aelion-Moss
5138 Industry Ave
Pico Rivera
CA
90660
562-948-3751
bay-cities.com
Carole Branchetti
525 W Monroe
Chicago
IL
60661
312-869-7539
BerlinPackaging.com
Mark Johnson
13840 Johnson St NE
Ham Lake
MN
55304
763-746-3944
bioenergyribose.com
Michael Launer
PO Box 7
Santa Barbara
CA
93102
805-968-1020
Bragg.com
Califia Farms
Tim Pisarski
1095 E. Green St
Pasadena
CA
91106
626-204-0830
califiafarms.com
Celsius Inc.
Gerry David
2424 N Federal Hwy, Suite 208
Boca Raton
FL
33431
561-276-2239
celsius.com
Ceramic Decorating Company, Inc.
Rick Nunez
4900 Zambrano St
Commerce
CA
90040
323-268-5135
Chemi Nutra
Chase Hagerman
11100 Metric Blvd
Austin
TX
78758
512-823-2500
Chill Brands, LLC
Seane Marie Edwards
1 Little West 12th Street
New York
NY
10014
800-832-0525
cheminutra.com titantea.com
Ciara's Kombucha
Ruth Patras
Highway 37
Toms River
NJ
08755
732-778-6550
ciaraskombucha.com
Cocogeek Enterprise
Peter Chang
66, Jalan Sri Bahari, 10050
Georgetown
PG
10050
0164224178
Connecticut Currant
Allyn Brown
50 NW Corner RD
Preston
CT
06365
860-889-3766
aluvodrinks.com ctcurrant.com
Corbion
Leo Manning
7905 Quivira Rd.
Lenexa
KS
66215
800-669-4092
corbion.com
Coyote Logistics
Justin Turner
2545 W Diversey Ave, 3rd Floor
Chicago
IL
60647
773-365-8983
coyote.com
CP Kelco
Leanne Levy
3100 Cumberland Blvd
Atlanta
GA
30339
678-247-7454
CROWN Cork & Seal USA, Inc
Ron Skotleski
One Crown Way
Philadelphia
PA
19154
215-718-1303
Custom Ingredients, Inc.
Mike Wendling
160 Calle Iglesia
San Clemente
CA
92672
949-276-7995
customingredientsinc.com
DD Beverage Co.
Andrew Drayson
Unit 28-2, 7704 Birch Bay Dr.
Blaine
WA
98230
604-999-3050
beaverbuzz.com
DD USA Organic LLC
crowncork.com
Maike Mocikat
2001 Biscayne Blvd. Ste# 117/68
Miami
FL
33137
866-822-3650
darkdog-organic.com
Michael Radziszewski
302 Washington st. #150-1547
San Diego
CA
92103
619-866-4457
AfterPartyPal.com
EEG Inc.
David Hobbs
3412 S. 60th St. West
Billings
MT
59106
406-672-6996
DrinkCoolBlue.com
Enterprise Beverage Group, LLC
David Drow
1200 NE 7th Ave
Fort Lauderdale
FL
33304
888-762-5220
hardrockenergydrink.com
Epicurean French Beverages
Rob Exner
4470 Chamblee Dunwoody Road
Atlanta
GA
30338
770-457-0300
epicureanbeverages.com
EBNSOL INC
Finlays
Jamie Bechard
10 Blackstone Valley Pl
Lincoln
RI
02865
800-288-6272
finlays.net
Flavor Producers
Janet Guzman
28350 W. Witherspoon Pkwy
Sylmar
CA
91342
661-257-3400
flavorproducers.com
84 MARCH 2015 BEVNET MAGAZINE
COMPANY
CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
Foodarom
Christophe Dugas
4343 viewridge
San Diego
CA
92123
858-268-4000
foodarom.com fortdearborn.com
Fort Dearborn Company
Gwen Chapdelaine
1530 Morse Avenue
Elk Grove
IL
60007
847-357-9500
Heather Duchesneau
17413 FM 2920 Bld.# H
Tomball
TX
77377
281-687-5750
mypurplestuff.com
Ganeden Biotech
Michael Bush
5800 Landerbrook Drive
Mayfield Heights
OH
44124
440-229-5230
GanedenBiotech.com
Genuína Lindoya/Acquafibra, Inc.
Martin Ruette
Av. N. Sra. das Brotas, 490
Lindoia
SP
13950
+5519996243003
genuina.com
GO BODY Nutrition
Kip Alexander
5125 Slater Rd
Anderson
SC
29621
877-330-3446
gobody.com
Funktional Beverages, Inc.
Jill Hanna
2600 W. 8th Avenue
Denver
CO
80204
303-717-5957
good2grow
Go Fast Sports & Beverage Co.
Katie Bennett
2859 Paces Ferry Road
Atlanta
GA
30339
678-564-3213
GURU BEVERAGE CO.
Joseph Zakher
4200 St Laurent Bvld. #550
Montreal
QC
H2W 2R2
888-810-4878
guruenergy.com
H2Om Int. Inc.
Lex Lang
4225 Alcove Ave
Studio City
CA
91604
818-761-5759
h2omwater.com
Health-Ade LLC
Liana Bielkevicius
3347 Motor Ave #200
Los Angeles
CA
90034
844-FERMENT
health-ade.com
HealthVerve Food Manufacturing USA Inc
Imelda Veharanta
9083 Santa Anita Ave
Rancho Cucamonga
CA
91730
909-481-7514
HealthVerve.com
J Hira
820 Central Avenue
Summerville
SC
29483
843-532-5226
herbal-bliss.com
Todd Berardi
1862 Union St.
San Francisco
CA
94123
415-420-4801
hiballer.com
Herbal Bliss, Inc. Hiball Inc. HP Hood LLC
Jeffrey Andrews
6 Kimball Lane
Lynnfield
MA
01940
617-887-8440
hphoodllc.com
HPIngredients
Hame K Persaud
707 24th Ave. West
Bradenton
FL
34205
941-749-7066
HPIngredients.com hummkombucha.com
Humm Kombucha
Jamie Danek
1125 NE 2nd Street
Bend
OR
97701
541-306-6329
Sammy Nasrollahi
314 Main Street
Greenwood
SC
29646
864-227-0663
hydroonebeverages.com
Idaho Milk Products
Nick Cosinteno
2249 South Tiger Drive
Jerome
ID
83338
855-375-6455
idahomilkproducts.com
Imbera
imberacooling.com
Hydro One Premium Beverages
Eduardo Paez
245 Townpark Drive
Kennesaw
GA
30144
678-504-6842
imported by Cormar Beverages
Mario Velez
6757 Taeda Dr.
Sarasota
FL
34241
239-851-4550
Ingredion
Luis Ferrey
5 Westbrook Corporate Center
Westchester
IL
60154
866-961-6285
Inland Label
Shawna Koss Dale
2009 West Avenue South
La Crosse
WI
54601
608-788-5800
inlandlabel.com
Innovative Food Processors, inc. (IFP)
Customer Service
2125 Airport Drive
Faribault
MN
55021
507-334-2730
ifpinc.biz
INVIGORADE
Daniel Morad
1317 Loma Drive
Hermosa Beach
CA
90254
424-265-9776
INVIGORADE.com
iTi tropicals, Inc.
Philippe Aubry
30 Gordon Ave.
Lawrenceville
NJ
08648
609-987-0550
ititropicals.com
Adam Hertel
20 Jay Street, Suite 530
Brooklyn
NY
11201
619-433-4240
itoen.com
Tara Wasserman
20 Jay Street, Suite 530
Brooklyn
NY
11201
718-250-4035
itoen.com
Derek Pippin
PO BOX 310838
Austin
TX
78703
512-992-5378
jademonk.com
Joni Juice
Cindy Kasindorf
PO Box 1262
Englewood Cliffs
NJ
07632
201-540-9868
jonijuice.com
Juiced Rite Inc.
Charles Hanner
5207 G. Street
Chino
CA
91710
909-464-8253
juicedrite.com
Kefiplant
Chantale Houle
2120 Joseph St.-Cyr
Drummondville
Quebec
J2C 8V6
819-477-2345
kefiplant.com
ITO EN ITO EN(North America) INC. Jade Monk, LLC.
ingredion.us
KeVita Cleansing Probiotic Tonics
Michelle Dolge
2220 Celsius Ave
Oxnard
State:
93030
805-256-3053
kevita.com
KeVita Master Brew Kombucha
Michelle Dolge
2220 Celsius Ave
Oxnard
State:
93030
805-256-3053
kevita.com
KeVita Sparkling Probiotic Drinks
Michelle Dolge
2220 Celsius Ave
Oxnard
State:
93030
805-256-3053
kevita.com
Knockout Energy
Glenn Craney
14131 N. Rio Vista Blvd.
Peoria
AZ
85381
602-773-5656
knockoutenergy.com
Kolé Life Foods, LLC
James Dada
11020 Huntersview Road
Ellicott City
MD
21042
804-822-6403
kolelifefoods.com
Brandon Hawthorne
231 SE Alder, 3rd Floor
Portland
OR
97219
503-224-7331
Wonderdrink.com
Kombucha Wonder Drink
Elaine Cotecson
80 W. Sierra Madre Blvd.
Sierra Madre
CA
91024
925-326-8373
Leahy-IFP
L.A. Libations
Joseph Arends
2350 Ravine Way
Glenview
IL
60025
847-904-5202
leahy-ifp.com
Liquid Management Partners, LLC
liquidiceenergy.com
Michael H. Lam
1983 Marcus Ave.
Lake Success
NY
11042
516-775-5050
Little Miracles
Bob Groux
1600 Dove Street
Newport Beach
CA
92660
949-335-1730
drinklittlemiracles.com
LIVE Kombucha Soda
Kat Kramer
4020 South Industrial Drive
Austin
TX
78744
512-888-9959
LIVESodaKombucha.com
Brandon Bohland
38955 Hills Tech Drive
Farmington Hills
MI
48331
248-960-1700
Hail Jung
3550 Wilshire Blvd.
Los Angeles
CA
91106
213-388-6168
braindoctorwater.com
scott strader
75950 alta mira Dr
Indian wells
CA
92210
888-702-5584
lotuselixirs.com
Living Essentials Long Living Secret, Inc. Lotus Elixirs North America
BEVNET MAGAZINE MARCH 2015
85
COMPANY CONTACT INFORMATION COMPANY
CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
Love Beets
George Shropshire
Three Bala Plaza West, Suite 116
Bala Cynwyd
PA
19004
856-692-1584
lovebeets.com
Mamma Chia
Matt Buckley
5205 Avenida Encinas
Carlsbad
CA
92008
855-588-2442
MammaChia.com
Howard Kowalsky
27777 Franklin Road
Southfield
MI
48034
248-746-7044
drinkmarley.com
Martin Bauer Inc.
Gary Vorsheim
300 Harmon Meadow Blvd.
Secaucus
NJ
07094
201-659-3100
martin-bauer-group.us
Maverick Brands
John Campbell
2400 Wyandotte St
Mountain View
CA
94043
860-705-5816
cocolibreorganic.com
Eric Schnell
3775 Park Avenue, Suite 1
Edison
NJ
08820
888-611-5573
metabrandcorp.com
Marley Beverage Company
METABRAND CORP Miami Bay Beverage Company
Peter Dacey
127 Cedar Street
Branford
CT
06405
203-903-3199
drinktrimino.com
Monarch Beverages
Tommy Little
3630 Peachtree Road NE
Atlanta
GA
30326
404-262-4040
monarchbeverages.com
Richard Hastings
1 Monster Way
Corona
CA
92879
951-739-6200
Multi-Color Corporation
Kevin O'Brien
4053 Clough Woods Drive
Batavia
OH
45103
920-262-1166
mcclabel.com
Natural Choice Beverages
Mike Pennisi
3491 Park Dr., 20-213
El Dorado Hills
CA
95762
916-281-0030
ncbeverages.com
Scott Mendelsohn
L1, Suite 5, 863-871 Bourke St, Waterloo
Sydney
NSW
2017
02 8599 1099
Samuel Menard
375 Huyler Street
South Hackensack
NJ
07606
201-440-5000
naturex.com
Vin Montes
109 Norfolk Avenue
Roanoke
VA
24011
540-904-2102
nerdfocus.com
Monster Energy Company
Natural Raw C Pty Ltd Naturex Inc. Nerd Beverage Corporation
Lindsay Andoscia
2550 N. Hollywood Way
Suite 502
CA
91505
310-393-6444
drinkneuro.com
New Whey Nutrition
neuro Brands
Chuck Walkley
5707 Dot Com Court suite 1079
Oviedo
FL
32765
407-971-6011
nuaquos.com
NextFoods Inc.
Todd Beckman
PO Box 17460
Boulder
CO
80308
303-443-3631
goodbelly.com
Nor Cal Beverage Company, Inc.
Pete Grego
2150 Stone Blvd.
West Sacramento
CA
95691
916-372-0600
ncbev.com
NORWICH BEVERAGE COMPANY
Allyn Brown
50 NW Corner RD
Preston
CT
06365
860-889-3766
ctcurrant.com
Mark Campbell
15171 S. Figueroa St
Gardena
CA
90248
310-231-5242
npnutra.com
David Crisp
700 Ellicott St
Batavia
NY
14020
800-828-8152
oatkamilk.com
NP Nutra(Nature's Power Nutraceuticals Corp.) O-AT-KA Milk Products Cooperative, Inc. Ocean Spray Cranberries, Inc.
Sharon Newcomb
1 Ocean Spray Drive
Lakeville-Middleboro
MA
02349
508-946-7185
Organic Gemini
George Papanastasatos
630 Flushing Ave
Brooklyn
NY
11206
347-662-2900
organicgemini.com
Orgenetics, Inc.
Saumil Maheshvari
570 W Central Ave Suite B
Brea
CA
92821
714-575-0005
orgenfamily.com
Lindsay Quinn
151-15 West Industry Court
Deer Park
NY
11729
631-242-4240
overnightlabels.com
Dylan Myers
1222 SE Gideon St.
Portland
OR
97202
503-235-0004
pokpoksom.com
Positive Beverage, LLC.
Zach Muchnick
1434 E. Borchard Ave.
Santa Ana
CA
92705
424-203-3302
PositiveBeverage.com
Premier Nutrition Corp.
Lee Partin
5905 Christie Avenue
Emeryville
CA
94608
804-640-3210
premierprotein.com
Overnight Labels, Inc Pok Pok Som
Protein2o Inc.
Robert Kral
2755 W Thomas St.
Melrose Park
IL
60160
855-290-7820
drinkprotein2o.com
PTM Food Consulting
Ryan Dolan
1705 Bay Ave.
Point Pleasant
NJ
08742
888-736-6339
PTMFood.com
Pyure Brands LLC.
Justin Mears
2277 Trade Center Way
Naples
FL
34109
305-509-5096
PyureSweet.com
Ralph & Charlie's Beverage Co. Real Water
Paul Catalano
169 Gardner Ave
Brooklyn
NY
11237
718-821-7200
ralphandcharlies.com
Anthony Randolph
3208 W. Desert Inn Rd
Las Vegas
NV
89102
702-310-5437
DrinkRealWater.com
1740 Stewart Street
Santa Monica
CA
90049
310-393-4647
redbull.com/products
Red Bull North America Revive Kombucha
Rebekah Lovett
399 Business Park Court
Windsor
CA
95492
707-536-1193
Runa
Dan MacCombie
33 Flatbush Ave
Brooklyn
NY
11217
800-485-3803
Peter Wilson
1160 Calle Cordillera
San Clemente
CA
92673
650-644-5245
Mark Cook
4460 Crescent St
Stroudsburg
PA
18360
570-234-0094
Monica Mark
1448 Industry Dr
Burlington
NC
27215
619-869-3900
Sambazon Scheckter's Organic Beverages Scivation Shamrock Farms
runa.org
scivation.com
Spencer Taich
2228 N. Black Canyon Hwy.
Phoenix
AZ
85009
312-929- 0502
rockinrefuel.com
SkyWater Beverage Company
Shaun O'Hollaren
1980 Coldwater Canyon Dr.
Beverly Hills
CA
90210
310-729-9945
flyskywater.com
Sleepyhead
Chuck Hamman
1947 W. Winnemac Ave
Chicago
IL
60640
312-224-8012
drinksleepyhead.com
SOS Hydration Inc
James Mayo
369 pine street
san francisco
MA
94104
415-815-7665
SouthEast Beverage and Bottling
Alisa Cessna
15304 Citrus Country Lane
Dade City
FL
33523
352-567-2200
86 MARCH 2015 BEVNET MAGAZINE
tampabaycopack.com
COMPANY SPEED Energy Drink LLC.
CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
Robby Gordon
10615 Twin Lakes Pkwy
Charlotte
NC
28269
704-949-1255
speedenergy.com
Splash Beverage Group
Lee Brody
1 E. Broward Blvd.
Ft. Lauderdale
FL
33301
412-607-1060
drinktapout.com
Steviva Ingredients, Inc.
Thomas King
725 NW Flanders St., Suite 402
Portland
OR
97209
310-455-9876
stevivaingredients.com
Suja Juice
Bella Tumini
8380 Camino Santa Fe
San Diego
CA
92121
858-381-4320
sujajuice.com
Summit Spring Water, Inc. Sunland Nutrition, Inc. Sunshine Beverages, LLC
N. Bryan Pullen
PO Box 480
Harrison
ME
04040
800-225-7267
summitspring.com
Michael Liu
22600 Lambert St, Unit 1206
Lake Forest
CA
92630
949-206-0081
sunlandnutrition.com drinkthesunshine.com
Keith Vest
823 Reynolda Road
Winston-Salem
NC
27104
336-721-1021
Synergy Flavors
LINDSEY WOOD
1500 Synergy Drive
Wauconda
IL
60084
847-487-1011
synergytaste.com
Temple Turmeric
Michelle Tyler
39 Broadway Ste 1110
New york
NY
10006
347-559-6760
tumericalive.com
The Chill Group, Inc.
Russell Fager
PO Box 780
Venice
CA
90294
855-552-4455
DrinkJustChill.com
The Healthy Beverage Company
Steven Kessler
200 S. Clinton Street
Doylestown
PA
18901
215-321-8380
steaz.com
The Masters of Beverages, LLC
Pete Algarin
111 Willow Street
Redwood City
CA
94063
650-369-1239
spiderenergy.com
Shelli Kranz
1809 10th Street
Plano
TX
75074
972-423-8282
truebrew.com
True Drinks, Inc.
True Brew
Robert Van Boerum
18552 MacArthur Blvd. #325
Irvine
CA
92612
949-203-3503
AquaBallDrink.com
True Water Group
Desiree Rodriguez
144 Alhambra St
San Francisco
CA
94123
510-325-1742
kiwaii.com
Tu Me Beverage Company
Shaina Zaidi
3607 W. Magnolia Blvd.
Burbank
CA
91505
818-237-5105
drinktume.com
Vuka, LLC
Gavin Linde
990 Highland Drive
Solana Beach
CA
92075
858-369-5804
vuka.com
Scott Berger
1711 Langley Avenue
Irvine
CA
92614
949-474-2200
westcoastchill.com
Wojo Nutrition
West Coast Chill
Carol Knowles
5350 COLLEGE BLVD.
Overland Park
KS
66211
913-827-4125
wojonutrition.com
World Waters
Rob Paladino
191 Seventh Avenue
New York
NY
10011
212-905-2392
wtrmlnwtr.com
XL Energy Drink Corp
Maja Sponring
521 Fifth Avenue
New York
NY
10175
212-594-3080
xl-energy.com
BEVNET MAGAZINE MARCH 2015
87
Promo Parade Promotions, events & specials for the industry
Perrier Launches “District Perrier,” An Innovative Digital Campaign Perrier Sparkling Natural Mineral Water has introduced consumers to its bolder, quirkier side by transporting them to District Perrier, a party destination that can be experienced digitally and in-store at leading retailers nationwide. Taking cues from illustrious nightlife districts around the world, District Perrier is part fantasy, part reality, featuring an original content hub on Tumblr as well as a creative retail
marketing strategy. Consumers can explore District Perrier on Tumblr at tumblr.districtperrier.com through the eyes of their hostess, the Perrier Madame. Featured content includes: • Mixology videos with District Perrierinspired cocktails • DJ playlists • Style and destination guides for District Perrier, as well as other cultural hot spots
• A serialized immersive audio narrative created in collaboration with celebrated playwright Pia Wilson Perrier will utilize mobile marketing apps such as Blippar, a mobile augmented reality and image recognition platform, and iBotta, which features District Perrier games to redeem rewards to drive in-store engagement. These apps will give shoppers the opportunity to experiment with the product.
Hangar 24 Announces Details for 2015 AirFest Hangar 24 Charities will bring world-class aviation and a day of family fun to the Redlands Municipal Airport for the third year in a row on Saturday, May 16. This year’s AirFest and Anniversary Celebration will bring a huge range of aviators, vintage aircraft, and musical acts to the city. A Kid’s Zone will feature family-friendly attractions for young children, and a huge variety of food vendors will be
NBA All-Star Russell Westbrook is the New Face of Mtn Dew Kickstart PepsiCo recently announced a multi-year partnership with basketball star Russell Westbrook, who will be a brand ambassador of Mtn Dew Kickstart. The partnership with Westbrook, who is known for his creative personality on and off the basketball court, marks the Mtn Dew’s first national partnership with a pro basketball player and will tip off an entirely new extension of the Mtn Dew Kickstart “It All Starts with a Kick” campaign. The partnership officially kicked off in New York City and features a new TV commercial starring Westbrook and his friends.
88 MARCH 2015 BEVNET MAGAZINE
on-site serving up dozens of different types of festival fare. Volunteers at the event will receive free entry to the event, a unique volunteer T-shirt, and an invitation to a volunteer party later in the year. Sponsorship information has also been updated for 2015. Hangar 24 Charities is expecting to bring at least 15,000 people to the Redlands Airport for the single-day event.
The event also celebrates Hangar 24 Craft Brewery’s seventh year of brewing, and the brewery will release a 7th anniversary beer at AirFest on draught and in limited edition bottles. At least 35 different Hangar 24 beers from throughout the years will be available to attendees, allowing guests to take a trip back through seven years of locally brewed beer.
Promo Parade
Anthony Bourdain Forms Unique Partnership With The Balvenie Single Malt Scotch Whisky The Balvenie and chef, author, and TV show host Anthony Bourdain have announced a multifaceted collaboration that will bring attention to some of America’s finest craftspeople. The partnership will be three-fold: Raw Craft: Bourdain will serve as the host for Raw Craft, which will give viewers an inspiring behind the scenes look inside the workshops of some of the most talented, creative and hardworking craftspeople in America. In The Balvenie spirit, Bourdain will uncover the true meaning of craftsmanship. Each film will
showcase artisans guiding him through the process while providing unique insight into the dedication and sacrifice required to produce everyday items by hand. American Craft Council Rare Craft Fellowship Awards in association with The Balvenie: Bourdain will serve as the lead juror for this highly coveted award in both 2015 and 2016. Presented annually for contributions to the maintenance and revival of traditional or rare crafts in America, the Fellows will receive an exclusive trip to Scotland and a $10,000 endowment to go towards materials to
continue their crafts. The four additional finalists will receive a $5,000 endowment. The Balvenie 2015 Rare Craft Collection: In its third year, The Balvenie 2015 Rare Craft Collection will continue as a traveling exhibition featuring original works from some of America’s finest craftspeople. As curator for the Collection, Bourdain will be an integral part of selecting a firstclass group of artisans dedicated to making handcrafted goods. Live demonstrations, tutorials and Scotch whisky tastings with The Balvenie will all be featured during this multi-city tour beginning fall 2015.
G.H. Mumm Becomes the Official Champagne Sponsor of the Kentucky Derby G.H. Mumm has been named the Official Champagne Sponsor of the Kentucky Derby and Churchill Downs Racetrack, the Derby’s historic home, beginning with the 141st running of the race on May 2, 2015. A core tenet of this partnership calls for the “G.H. Mumm Winner’s Circle” to be created as part of the ongoing construction of the track’s $4.2 million Winner’s Circle Suites and Courtyard, directly beneath Churchill Downs’ famed Twin Spires. As the Official Champagne Sponsor of the Kentucky Derby and Churchill Downs, G.H. Mumm will be a featured part of victory celebrations following stakes races and major events at the track throughout the year. 90 MARCH 2015 BEVNET MAGAZINE
Under the new partnership agreement, G.H. Mumm will be an integral part of key moments during the Kentucky Derby Day celebration. One such moment will be a sabering of the Cordon Rouge for the pre-race “G.H. Mumm Toast to the Kentucky Derby.” Consumers will be able to see the featured Kentucky Derby activation by G.H. Mumm through various in store displays and digital activations within its social media platforms.
WE’RE BRINGIN’ SELTZER BACK.
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