JULY 16, 2015
BEYOND HONESTY AS HONEST GOES MAINSTREAM, BRANDS LOOK TO FILL THE TOP TIER OF BOTTLED TEA WITH THE 2015 NATURAL BEVERAGE GUIDE
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FANCY FOOD SUMMER 2015 IN REVIEW
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Contents • Volume 13 • No. 5
61
COLUMNS
FEATURES
SPECIAL SECTION
6 First Drop Race and Natural Foods Part 3 – Solutions
40 Natural Beverages Seek a Sporting Chance With Sports Drink Brand News
61 2015 Natural Beverage Guide
52 5 for the Future Five Functional Ingredients to Watch With Brand News
46 A Value Greater Than Honesty Tea Searches for a Third Wave With Brand News
8 Publisher’s Toast SKUd Reality 30 Gerry’s Insights The Price is Right
DEPARTMENTS 10 BevScape Arty Water Meets Jenny from the Block 16 New Products Temple Super Lights 26 Channel Check Lemonade Levels Off 98 Promo Parade Mr. T and FUZE
ON THE COVER
TRADE SHOWS 32 Brewbound Session Summer 2015: Chicago Highlighting the Evolving Business of Craft 36 BevNET Live Summer 2015: New York High Pressure Brand Building
JULY 16, 2015
BEYOND HONESTY AS HONEST GOES MAINSTREAM, BRANDS LOOK TO FILL THE TOP TIER OF BOTTLED TEA WITH THE 2015 NATURAL BEVERAGE GUIDE
INGREDIENT TRENDS: FIVE FOR FUNCTION
NATURAL BEVERAGES SEEK SPORTING CHANCE
FANCY FOOD SUMMER 2015 IN REVIEW
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56 Fancy Foods Summer 2015 Manhattan Mashup
BevNET Magazine (ISSN 2165-6061, USPS 24-552) is published bi-monthly except monthly in March, June, September, and October by BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to BevNET Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472
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The First Drop By Jeffrey Klineman
Readers of my last two columns get the point quickly: food and beverage companies in the natural products industry should strive for racial and ethnic diversity, from line employees to chief executives. It’s both a moral imperative and a benefit to the industry. We’ve already established that the industry’s promise of environmental and social consciousness and healthier products should expand to create economic empowerment for underserved minority communities. The ideals that helped spur the natural foods movement dovetailed with a political awakening that was also focused on civil rights; despite those similar origins and a progressive focus that essentially comprises the marketing edge for many companies in the natural product arena, those ideals have not coalesced. But there’s tremendous opportunity for this progressive set of companies to advance a moral and economic agenda with regard to diversity. At this point, it can be a branding advantage and opportunity to resonate better with consumers, or, if it fails to do so, there may be a backlash that drives consumers away from those products. Nevertheless, I also want to make it clear that I’m aware it can’t all be done at once, as eager as I am for substantive change in this regard. Companies need to be able to hire the right people, regardless of race or ethnicity, and the right products need backing, regardless of who is making them. But this case deserves attention. To that end, now we’re going to think about solutions: practices that the industry and its component companies can inaugurate to spur both employee and entrepreneurial diversity. In the human resources field, there are well-established protocols that older industries and larger companies adopt to create diversity and ensure talent development. Those have met with varying degrees of success, but the impetus has been clear – with a diverse workforce comes a broader set of opportunities fueled by multiple perspectives. That has applied to women, minorities, nontraditional hires, and multinational employees. The one thing that binds these “people strategies” together is the desire to engage this kind of diversity. There’s no single playbook, but there is 6 JULY-AUGUST 2015 BEVNET MAGAZINE
Diversity in Natural Foods: The Way Forward always intent. The takeaway, for a younger industry with many smaller companies, should be to extend your job search, play fair, and incorporate diversity as a goal when hiring at all levels of your organization. The current makeup of the industry demands that this goal at least be a factor in candidate searches; right now, it isn’t. Also look beyond hiring to the larger ecosystem. One position my research continues to point out is the Supplier Diversity Manager, an ombudsman-like role that makes consideration of a variety of sources systemic. We know that many of the brands in this growing industry wrestle with more immediate supply chain issues – but that doesn’t mean, as with hiring, that the intent can’t be altered – that quality suppliers exist beyond our immediate circles, if we make it a point to look for them. When it comes to picking vendors and new employees, the advantages of diversity should be given strong consideration and viewed as a positive. The suggestion is that we can all start earlier, reach further, try harder, at all stages. So what are some more immediate strategies? For even brand-new companies that want to make a long-term difference, the pipeline can begin immediately, with an internship program. One thing that Honest Tea’s Seth Goldman has done is to reach into his community for a series of interns who can work for the company, even while in high school. Drawn from several organizations – the Urban Alliance and the Takoma Park, MD-based Catholic school Don Bosco Cristo Rey High School are two – the company offers real opportunities to work, network, and build mentor relationships for teenagers of diverse backgrounds. Honest Tea benefits as well – the interns mail plenty of sample products, Goldman explained – but they get paid while also getting valuable looks inside the industry. Furthermore, by bringing in interns from nearby schools, the company extends goodwill further into its own community while creating opportunities for success. College recruitment is another development avenue. As one HR professional told me, larger companies, the Netles and the General Mills of the world, pointedly recruit for diversity on campus; smaller
companies don’t always manage to bring that intent to their efforts. “It’s easy, because you’re always recruiting, every summer, every semester,” I was told. In smaller organizations, today’s street teamer is tomorrow’s marketing director. But the pipeline cannot only be built at the bottom of an organization. Inclusion has to happen at the board level as well. This has a double impact, particularly at young companies, when founders rely heavily on the board for connections to key employees who will set the tone for companies for years to come. In terms of talent recruitment, bringing ethnically diverse board members on board should be seen as a competitive advantage, creating the opportunity to reach new networks of potential employees. I’m going to reach back into the previous sentence for “networks” again, because that word came up repeatedly in my reporting. In an industry in which the people you know are often the best link to investors and jobs, there has been almost no attempt to create a networking component around racial and ethnic diversity. The big Expos and other selling shows tend to have at least one event centered around women and their achievements in the industry, which provides a great space for learning, discussion and most importantly networking. There have not, however, been any kind of organized meetups for minorities in the business, and the connections made at those events are of the utmost importance for creating both opportunity for attendees and feedback for the industry. “It’s a learning tool to move things to the next level,” Lindsay Greene, the Chia Company’s director of sales operations, told me. “A happy hour is where there’s a start, and broader groups are where there’s a stepping stone. Let’s get everyone in a room who cares and start to have a conversation that way. That’s the best way to figure out what next steps would make sense.” Those kinds of events are also where interested employees meet to define the ladders of opportunity that exist within organizations, and new ideas flourish. The older, deeper companies in the industry should also set an example: established natural food and beverage companies like White Wave, Hain, and Boulder
Brands; retailers and distributors like Whole Foods, UNFI, KeHE, Trader Joe’s and Sprouts; even the large traditional strategics that are playing in the space, like General Mills, Coke, Pepsi, and Snyders/Lance need to demonstrate that they are committed to incubating talent and for creating networks that will allow minority employees advancement opportunities. I know it won’t happen overnight. Even compared to the third set of strategics, the first two sets of companies are new and young and still finding their place within the establishment; many still have their founders in leadership roles; some still face uncertain futures. But that only means there is greater opportunity to more quickly broaden the long-term set of priorities that the industry represents. Look at Starbucks’ leadership role: despite stumbles with its “Race Together” initiative, the company is following through, building in minority neighborhoods and creating a coalition that will find ways to hire 100,000 unemployed 16 to 24-year-old “opportunity youth” in the years to come. Creating a development path for a skilled, diverse executive class will also help to inject diversity on the entrepreneurial side. A significant fraction of startup founders are big company “refugees.” But I’d like those big companies to go further: their incubation shops can take a second look at those entrepreneurial businesses that are being run by representatives of underserved communities and think about the overall impact that funding might have. True, entrepreneurship is a tough road, but at the same time, it creates wealth and opportunity: the ability to fund the risk inherent in entrepreneurial enterprises is one of the biggest differences between communities of privilege and the traditionally underserved black and Hispanic communities. Until that changes, the ability to extend entrepreneurial enterprises beyond the limits of underserved areas will remain a hard one. As one executive told me, there’s an equal amount of quality ideas in every community – but network access is the dividing line. We need to step over that line. I’ve looked askance at Whole Foods a couple of times during these columns,
not because they’re villains, but because in many ways they are the most visible symbol of the natural food and beverage industry in the larger world. It’s in the name of fairness that I point to the Local Producer Loan Program as one of the ways that the company is bridging the dividing line. I’d also like to point to their Whole Cities program as a way to bring about change within food deserts, and to their building in Detroit, on 125th Street in Harlem, and in the Englewood neighborhood in Chicago. Still, more retailers need to cross over. I’d also like to see more willingness from buyers and distributors across the spectrum to nurture, in a commercial way, those entrepreneurs from black and Hispanic communities who may not come in with the same knowledge that comes from operating within an established network. Take the time to educate on how products and execution can be improved, don’t just pass them over. There are gems out there. Now we’re in the home stretch, although I hope we aren’t about to conclude the discussion. Just as I encourage you to extend your conception of what a successful business can be to include this societal issue as part of the discussion, so too would I encourage you to extend my thinking as well, so that I can better understand your own methods and motivations. To that end I will be offering space in future columns to more ideas. Change is hard, especially when you’re growing fast in one direction. But as revenues grow the industry broadens. Natural and organic products now get more of their revenue from conventional retailers than they do from specialty and natural stores: that’s a signal that the values that the industry promotes are capable of changing long-entrenched consumer behaviors. It’s my hope that it’s also capable of changing longentrenched societal behaviors as well. I believe that the social edge carried by so many brands, retailers and investors into this arena is indicative of how powerful the high ground can be as a point of difference. But it’s one thing to plant a flag in that ground; as we have seen recently, it’s more important than ever that it be a flag that waves for everyone.
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Publisher’s Toast
MAGAZINE
SKUd Reality
By Barry Nathanson
www.bevnet.com/magazine Barry J. Nathanson PUBLISHER bnathanson@bevnet.com
Jeffrey Klineman EDITOR-IN-CHIEF jklineman@bevnet.com
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Chris Furnari BREWBOUND EDITOR cfurnari@bevnet.com
David Eisenberg BREWBOUND ASSISTANT EDITOR deisenberg@bevnet.com
SALES John McKenna DIRECTOR OF SALES jmckenna@bevnet.com
Adam Stern SENIOR ACCOUNT SPECIALIST astern@bevnet.com
John Fischer ACCOUNT SPECIALIST jfischer@bevnet.com
Jacqui Brugliera SALES & MARKETING ADMIN jbrugliera@bevnet.com
ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR
I was recently fortunate enough to spend an enjoyable time at the Fancy Food Show at the Jacob Javits Center in my home town. I couldn’t beat the commute, as it’s on my side of Manhattan. I always enjoy the show, if only for the extraordinary culinary delights that dot every aisle. The creativity, the selection, and the sublime taste assortments are unmatched by any other show I attend. While I was surprised that there seemed to be fewer beverage offerings than in previous years, the variety and quantity was still vast. There has been a tremendous crossover of products going into channels that they never occupied before. It’s fair game for marketers to reach into various channels to sell their wares into now. It was great to see so many friends exhibiting to show their latest creations. Everyone wanted to show me the latest additions to their portfolios. The mass of flavors and sell sheets brought me to a question: Just how many SKUs should you carry? Not can you carry, but should you? In the old days, the strategy was occupation by mass proliferation. I vividly remember when Snapple, followed by Arizona, Mystic, and dozens of other companies had mind-boggling flotillas of SKUs and facings in the store. There were shelves of Snapple products garnering rows and rows of space. The average seemed like 30
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facings. There weren’t so many companies in the game, so they could be accommodated. Now it’s a different story. With the variety of new brands and the desire for placement, the competition for space is fierce. The big guys still control the shelves in most retail situations, so the little guys have to fight for the limited amount to real estate they can get. That being the case, I don’t understand why so many little companies are coming out with more than six SKUs. They will not get that many facings. That’s just not realistic. When I meet with new brands, I always try to put a sense of reality into their planning. For the most part, it’s hard to to garner more than four facings on the shelves. As terrific as these brands are, it won’t grant you any more property. Choose wisely in your selection. Rotation is important; by tracking your best performers, you’ll be able to figure out the right lineup. It’s okay to have more than four sku’s as your creativity should know no bounds, but accept retailer limitations. Maybe your newer varities will be rolled into the planogram, but it’s usually at the expense of your present SKUs. Management of your brands, their production, warehousing, and promotion should be a reflection of how much space you can receive. Plan accordingly.
Aaron Willette SENIOR DESIGNER BEVNET.COM, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com
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CAITOL HILL Unity, At Last, On Craft Bill After years of debate over how to best reduce the federal excise tax rate on brewers, two of the beer industry’s leading organizations — the Brewers Association and the Beer Institute — have finally come together in support of a single bill. At a press conference hosted at Hopworks Urban Brewery in Portland, Ore. in June, Sen. Ron Wyden (D-OR) addressed industry and media members and unveiled the Craft Beverage Modernization and Tax Reform Act, a comprehensive tax reform bill aimed at modernizing “outdated regulations” imposed on craft brewers and other alcoholic beverage manufacturers. The new legislation, which eases small producer regulations and slashes excise taxes for brewers, cidermakers, distillers and winemakers, combines aspects of previous bills backed by groups in all four beverage alcohol categories. For years, the BA and the BI have disagreed on the best way to reduce federal excise taxes on brewers and pushed behind separate pieces of legislation — the Small BREW Act and the Fair BEER Act. Elements of both bills are now included in the Craft Modernization Act. As written, the federal excise tax rate on a brewer’s first 60,000 barrels (annually) would be cut in half, from $7 per barrel to $3.50. That reduced rate would extend to all breweries producing less than 2 million barrels annually. The bill also allows for any domestic brewery that produces in excess of 2 million barrels to pay a decreased $16 per barrel rate on its first 6 million barrels, down from $18. Importers would pay $16 on their first 6 million barrels and $18 for every subsequent barrel. BI president Jim McGreevy told Brebwound that his organization fully supports Sen. Wyden’s bill. The BA, however, despite being “100 percent” in support 10 JULY-AUGUST 2015 BEVNET MAGAZINE
Senator Ron Wyden (D-OR)
of the new bill, said it would continue to support the Small BREW Act, which it has championed (in various forms) over the last five years. That bill seeks to slash the federal excise tax rates, but only for brewers producing less than 6 million barrels. The Fair BEER Act, however, extends cuts to large domestic brewers and importers. “This is uncharted territory for us,” BA chief Bob Pease told Brewbound. “We are absolutely in support of the Wyden bill, but I think you could support both pieces of legislation at the same time.”
Nevertheless, Pease said the organization’s “active engagement” will be more geared towards the Craft Modernization Act and that it would be working more closely with the BI to rally support from Congress. And while each group issued separate press statements announcing the new bill today, Pease said the BA will look to jointly develop future press communications with the BI going forward. Both Pease and McGreevy agreed that Sen. Wyden was the catalyst who brought all industry stakeholders together to offer their support of a unified bill. “I think the BA has pretty consistently maintained that we would be open to compromise but it would need to be driven by one of our legislative champions,” Pease said. “We started to hear more consistently that members (of Congress) wanted to see one bill. Now we can go back to them and say ‘hey, we heard you, we got together and hopefully we are giving you what you want.” So what’s at stake? Industry figureheads on both sides have argued that cutting taxes would enable companies to create jobs and reinvest in their businesses. The BA has claimed that the Small BREW Act alone would cost approximately $64 million, with all tax savings retained in America, while the Fair BEER Act on its own would cost $150 million, sending $59 million of that overseas. It’s still unclear how much the Craft Modernization Act will cost, though it is currently being reviewed by the Joint Committee on Taxation, Pease said. “It will be more expensive than Fair BEER and Small BREW, but industry coalition will offset those costs,” he said. Hopworks owner Christian Ettinger said his company will produce 16,000 barrels of beer in 2015 and the proposed excise tax reductions would mean an additional $56,000 in annual savings. Ettinger said he would likely reinvest that money into additional fermentation tanks, which would enable to him to add 4,000 more barrels of capacity and hire three new employees. “This really helps the vast majority of craft business be a little more competitive,” he said. “I think it is okay to give the small brewer a little bit of a competitive advantage. I would much rather spend that hard earned money on my family business then give it to the federal government.”
REGULATION TTB Label “Dictator” Retires Kent Battle Martin has been called many things throughout his time as the Alcohol and Tobacco Tax and Trade Bureau’s Malt Beverage Labeling Specialist. A 2014 Daily Beast profile described Battle as the “beer bottle dictator,” characterizing him as the “tyrant,” and “pedantic pain in the ass” that has approved every beer label design in the U.S. for the better part of a decade. Since joining TTB in October 2004, Battle has single-handedly reviewed every malt beverage label application ever submitted. But on May 28, that came to an end. The TTB has formally announced Battle’s retirement from the U.S. Treasury, which is tasked with monitoring and enforcing compliance for the expansive beverage alcoholic category. “Battle’s departure marks the end of an era at TTB,” a statement read. The end of an era indeed — Battle processed over 60,000 malt beverage
labels in 2013 and 2014 alone. Since just last October, he had already reviewed over 25,000 labels. A polarizing figure in craft beer circles, most brewers had somewhat of a love/ hate relationship with the man. In the Daily Beast piece, Scott Newman-Bale, a partner at Michigan’s Shorts Brewing, was quoted as saying “I’ve never seen anyone working as hard as him.” His reputation for being an eccentric and, at times, awkward figure at the
controls of a multi-billion dollar industry has practically taken on a life of its own. He was known for approving labels in the middle of the night and rejecting labels for including nuanced design elements like googly eyes on a Santa or a hamburger, which, according to Battle, implied there were meat additives in the beer. At trade shows, brewers have routinely traded whispers about their run-ins with the label czar, and how he could make or break the production of a beer with the single stroke of a pen. But don’t tell TTB copywriters that. “He was also a very popular person at many beer industry conferences and trade shows over the years, providing advice, presenting seminars, and even processing people’s malt beverage label applications on the spot,” the release stated. Also, according to the announcement, Michael Webster will now the lead TTB’s malt beverage labeling efforts.
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Bevscape LEGAL Arty Water Discontinued After J-Lo Run-In While the concept of an artichoke-infused water might send a few folks running for the hills, the presentation and positioning of Arty Water, which launched in early 2014, compelled some to take a closer look. With a unique formulation and winsome package, Arty Water has over the past year attracted a heap of media attention from trade and mainstream media outlets and found itself as a poster child for the new wave of nutritious, plantbased waters coming to market. Despite significant interest in the brand, however, Arty Water has been discontinued. According to co-founder Kevin Kian, Arty Water was doomed by “incompetent leadership and lack of direction” and the company behind the brand is now dissolved. Kian did not elaborate nor offer specifics on the factors that led to Arty Water’s demise, but did say that because of the dissolution, “officer positions within our company were terminated,” including that of CEO Dr. Howard Ketelson and COO Yen Tran, each of whom are also co-founders of the brand. “We were all shareholders and collectively decided to dissolve ARTY as both Howard and Yen are full time employees elsewhere and could not jeopardize being terminated by their employer,” Kian said. “They are no longer involved in the beverage industry.” In a call with BevNET, Ketelson said that the company is still in the process of dissolution, and stated that, along with his own personal family obligations, Arty Water required a time and financial commitment that could not be met by its co-founders. Ketelson said that he wished his former partners well and hoped for their success. Ketelson currently works for Alcon, a developer of eye care products, and has been with the company since September, 2000. Oddly, his LinkedIn page offers no mention of Arty Water listed as part of his background or career experience. Tran also works at Alcon and, according to his LinkedIn page, has held several positions with the company since August,
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2011. Like Ketelson, Tran lists no connection with Arty Water. For fans of the artichoke water brand, all is not lost. Kian is behind the development of a new company called Botanic Water, which markets a line of plant-based water products, one of which is — you guessed it — infused with artichoke extract. Botanic Water products are organic, sugar-free, caffeine-free and zero-calorie, and the line also features a jasmine water, ginger water and rose water. Botanic Water’s website describes the formulation of the products as the result of an “innovative patent-pending process which harnesses the powerful antioxidant and nutrient properties found abundantly in plants.” Kian believes that the brand is differentiated from competing products in that Botanic waters are “plant-based and not flavored or essence waters like most of the
products that you see in the market today.” Botanic Water will be produced in a company-owned facility in Southern California, Kian said, who noted that in addition to the new production plant, “we also recruited a talented team of industry veterans to help our company grow.” Things started to fall apart for Arty Water in January, when the parent company of BodyLab, a health and fitness brand endorsed by actor and musician Jennifer Lopez, filed a lawsuit in U.S. District Court of Nevada, alleging that Arty Water had engaged in a “brazen theft of Plaintiff’s intellectual property.” Fitco, which operates BodyLab, described as an “innovative, researchbased line of health and fitness formulas designed specifically for a woman’s body,” claims that Arty Water “stole Plaintiff’s intellectual property in order to drive traffic to its Website and increase its sales.” At the heart of the lawsuit is story titled “Artichoke Your Way Into Smaller Jeans” that was posted on Arty Water’s website on Nov. 19, 2014, according to the filing. The story had previously appeared on BodyLab’s website, and was accompanied by images of Lopez on the Arty Water site, implying an endorsement, according to Fitco. Tran said that the use of BodyLab trademarks was the fault of a “novice web designer” employed by the company. Referring to the “Artichoke Your Way Into Smaller Jeans” story posted on the Arty Water website, Tran said that “we mistakenly used it to help with the education of artichokes.” He noted that Fitco initially sent Arty Water a cease and desist letter before seeking a trial by jury. Both Kian and Ketelson did say that the lawsuit filed against the company was not the reason that Arty Water shut down. Instead, Kian described it as “a distraction,” and one that “did not have any lasting impact” on the company. He also said that “we have already agreed on a settlement amount and the case has been resolved,” specifically in May.
MONEY Big Investment in Blue Bottle Third-wave coffee darling Blue Bottle Coffee recently completed a funding round that netted the company $70 million, according to The Financial Times. The news comes a few days after it was revealed that Blue Bottle secured a lease for a large warehouse in Bushwick, Brooklyn which the Oakland, Calif.-based company will use as a coffee roastery, cafe and bakery. Known for its small, artisanal cafes and pour-over brewing method, Blue Bottle has rapidly emerged as a player in the thriving market for high-end coffee. The company operates cafes in the Bay Area, Los Angeles, New York and Tokyo, and the new funding, which was led by Fidelity Investments, will support further expansion of its retail stores. “I think people like Fidelity see that there’s a great opportunity, in the same way Chipotle and Shake Shack have come from nothing, to do something better with coffee and baked goods,” Bryan Meehan, Blue Bottle’s executive chairman, told The Financial Times. Blue Bottle had previously raised $46 million in two funding rounds and has a number of well-known backers in its corner, including U2’s Bono and actor Jared Leto. The company has not only made internal investments toward growth; two months ago it purchased Tartine Bakery, a San Francisco-based company that will have its first retail location in New York next year as part of Blue Bottle’s new multi-use space in Bushwick. While Blue Bottle has made waves on-premise, its foray into packaged coffee drinks has been quite smaller than that of rival Stumptown. Last year, Blue Bottle, in a partnership with dairy producer Clover Farms, launched a New Orleans-style iced coffee product. Packaged in a 10.66 oz. carton, the milk-heavy product is USDA certified organic and formulated with chicory and 19 grams of sugar. The beverage is currently available at select Whole Foods stores in California, Nevada, Arizona, Connecticut, New Jersey and New York.
A-B InBev Invests South of the Border Anheuser-Busch InBev subsidiary Grupo Modelo said it will invest approximately $328 million – or roughly 5 billion pesos – to construct a new brewery and can production plant in Yucatán, Mexico. The company first detailed plans to expand in January, at the time saying it would spend $146.8 million to construct a new brewery in Yucatán’s Hunucmá municipality. The new brewery, Reuters had reported, would enable the company to increase production capacity by over 8 percent. Grupo Modelo CEO Ricardo Tadeu then revealed the company’s plans to spend an additional $182.1 million to build out the canning facility. The plant, according to the Wall Street Journal, will be capable of producing 1 billion cans per year and enable the company to halt importing cans and begin exporting them. Construction on the two plants is slated to begin in the second half of this year, Tadeu reportedly said at the event. Once complete, Grupo Modelo will own and operated eight breweries in Mexico. A-B InBev’s revenues increased 8.1 percent in Mexico during the first quarter of 2015, according to its quarterly earnings report. Volume was up 2.1 percent, while revenue per hectoliter increased 5.9 percent. Worldwide, Corona volume was up 2.7 percent, driven by growth not only in Mexico, but Canada, Australia, and Italy. In April, Constellation Brands — which owns the import rights to the Grupo Modelo portfolio in the U.S. — also announced a net sales increase of 12 percent for its beer portfolio during fiscal 2015. In addition to Corona, Grupo Modelo manufactures Pacifico, Victoria, Tropical, Modelo, Montejo, as well as select brands from A-B’s portfolio, according to its website.
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Bevscape EXECUTIVE MOVES MacCombie Leaves Runa
Dan MacCombie, the co-founder of Runa, is moving on from the guayusa-based beverage company. “After six and a half years with Runa, and knowing I’m turning 30 in two weeks, I’ve literally spent my entire adulthood building this amazing company,” he told BevNET. “I’m incredibly proud of what we’ve built.” MacCombie said he’d remain on the company’s board. For the rest of the year, he added, he will continue in “something between a part-time and advisory role,” for a day or two a month, but he plans to travel and figure out new ways to follow a passion for “reimagining the connections between communities and ecosystems.” His departure — planned and amicable, he said — means an end, at least on a day-to-day level, of a highly-visible partnership between two Brown University friends who started a socially conscious brand that has deep roots in the Amazonian rainforest and Ecuadorean native tribes. A slightly less visible figure than partner Tyler Gage, the Cleveland native MacCombie shouldered much of the sales and execution role for the two-man crew. Graduating from Brown, the pair settled in Brooklyn, where they quickly joined and contributed to a growing entrepreneurial food and beverage scene. The growth of the company meant harder challenges for the pair, particularly when it came to managing a harder-to-organize DSD system. Recently, investor MetaBrand Capital installed an interim president, Sambazon veteran Richard Matusow. His 90day contract over, it is not yet clear if Matusow will continue in a permanent role, but the company has begun working to bring in a senior-level sales executive to replace MacCombie. MacCombie, meanwhile, made it clear he still backs the company but is excited to move on, allowing he had recently booked tickets for Estonia. “I’m not quite sure what the next adventure is but I’m looking forward to what it has in store.” 14 JULY-AUGUST 2015 BEVNET MAGAZINE
INFRASTRUCTURE Spindrift Shifts Headquarters Spindrift, a soda and seltzer brand devoted to the use of fresh squeezed ingredients, is breaking ground on a new facility located in Waltham, Mass. The upcoming 2,000 sq. ft. space is slated to be up and running later this summer, and will serve as the company’s “innovation center,” according to Spindrift founder Bill Creelman. In a call to BevNET, Creelman said the impetus behind the new facility came out of a desire to pursue the use of more exotic ingredients in Spindrift products. “We started out with citrus-based sodas – lemons, oranges, grapefruits – but as we started to look at ingredients like freshlysqueezed ginger and cucumber, we discovered there was really no established supply chain and no authorities on the subject,” Creelman said. “We realized we were going to have to pursue the use of these ingredients ourselves.” The new center will staff a full-time research and development specialist responsible for conducting analysis on the properties of ingredients and how they can be incorporated into shelf-stable beverage products. It will also serve as a production facility, where new beverages can be developed prior to commercial scale. Creelman expressed an interested in working with herbs like mint as well as the possibility of formulating traditional sodas like root beer and cola with fresh ingredients.
“With the migration from traditional carbonated soft drinks, it’s such an exciting time in the category,” Creelman added. “And this is our way of acknowledging that and advancing our position within it.” The announcement of the new innovation center comes a year after Spindrift secured $2 million in financing from venture capital firm Prolog Ventures. At the time Prolog Ventures Managing Director Ilya Nykin said “we love the innovation that Spindrift has brought to the carbonated beverage space. Bill Creelman has created a unique brand with strong sell through – we look forward to the partnership.”
ORGANIZATIONS Kevita Chases Truth-in-Labeling Probiotic beverage brand KeVita has pledged to fund the development of a Truth-InLabeling Initiative for the kombucha industry, with KeVita co-founder and CEO Bill Moses writing “We believe it is incumbent on the industry to proactively self regulate and communicate for the benefit of consumers, retailers, and all the producers.” The proposed initiative will seek to to put forth an accredited certification process for brands across the kombucha category to be accurately identified as non-alcohol or alcohol products. KeVita’s announcement arrives after issues surrounding the alcohol levels in the fermented effervescent beverage have resurfaced in recent months.
Moses furthered discussed the new initiative in a call to BevNET, calling a March 27 reminder from the Alcohol and Tobacco Tax and Trade Bureau the “tipping point” for KeVita to become actively involved and take a leadership role in addressing the issue. That reminder, featured in the TTB’s weekly newsletter, read as follows: “In the past, our tests of kombucha in the marketplace revealed that many of these products contained at least 0.5 percent alcohol by volume. These products are alcohol beverages are are subject to TTB regulation. Regardless of the alcohol content of the finished beverage when it leaves the manufacturing facility, when kombucha contains 0.5 percent alcohol or more by volume at any time, it must be produced on qualified premises subject to TTB regulation.” In May, California’s Department of Alcoholic Beverage Control added to the pressure when it raided an event hosted by new age religion Full Circle, seizing two kegs of kombucha and issuing a citation for selling alcohol without a permit. The TTB also now requires all kombucha producers to obtain a Brewers license. Moses said KeVita would contribute “up to $100,000” to fund the Truth-In-Labeling initiative, which will go towards the development and implementation of third-party product testing protocols. Additionally, Kevita revealed a “Verified Non-Alcoholic” emblem that it will begin displaying on all its kombucha products. That verification will be conducted by a TTB-accredited laboratory using off-the-shelf samples, according to the press release. Reached by phone, GT Dave, founder of category leader GT’s Kombucha, echoed a similar sentiment to that expressed by Moses. “Every industry faces challenges that are unique to its trade and one of the most fundamental ways to ensure success in that industry is to be proactive in addressing those challenges,” Dave said. KeVita’s certainly not the only one taking action to address the ongoing issues. In April, kombucha trade association Kombucha Brewers International published a new set of testing protocols to measure kombucha’s alcohol levels for compliance testing. Meanwhile, a set of off-the-shelf tests that the American Herbal Products Association had made to test alcohol levels of kombucha brands remains with AHPA, and has not yet been released. BEVNET MAGAZINE JULY-AUGUST 2015 INGR-5385_K6_3P_Bev_CstOpt_v1a.indd 1
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New Products The newest options for cooler and shelf
CSD PepsiCo has launched Pepsi Limon, a new flavored cola made with authentic lime juice. Inspired by the preferences of Hispanic consumers, Pepsi Limon is now available in 20 oz. and 2L bottles in select markets, including California, Arizona, New Mexico, Texas and Chicago. Prices vary by market. For more information, please call PepsiCo at (914) 253-2408.
Functional Drinks Temple Turmeric, producer of turmeric-based beverages, has launched a brand extension called Super Lights. The products contain 7g of the brand’s proprietary Hawaiian Oana Turmeric and 40 calories per 12 oz. bottle. Super Lights are available in three flavors – Hibiscus Berry-Ade, Lemon Ginger-Ade and Strawberry Lemon-Ade. The beverages are organic, highpressure processed, and Non-GMO Project Verified. Available at Fred Meyer, Kroger and Ralphs stores, the products have a suggested retail price of $3.99. For more information, please call Temple Turmeric at (347) 460-0348. Steuben Foods’ new Elmhurst Naturals brand is set to launch its first product: Banana Water. Formulated with all-natural banana juice concentrate, each 12 oz. bottle of Banana Water contains the potassium equivalent of up to two bananas. It will be available at retail grocery in three flavors: Original, Passion Fruit and Mango. The beverage has a suggested retail price of $1.99-2.49. For more information, please call Steuben Foods at (716) 655-4000. Osprey Organics Maple Water is now available for sale to retailers and foodservice operators in North America. Packaged aseptically in 1 L Tetra Pak cartons, Osprey Organics Maple Water is harvested from maple forests in Osprey Township, Ontario. The maple water contains over 46 nutrients including a variety of vitamins, potassium, calcium, magnesium, amino acids,
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antioxidants and large organic molecules that have potential health benefits. It contains 25 calories per 250 mL serving. For more information, please call Osprey Organics at (519) 922-3232.
Water Perrier L’Orange is the latest addition to Perrier’s line of sparkling water with natural flavors. The product is infused with lemon and orange flavor, and is natural and sugar-free with zero calories. All of the varieties in the line are available in slim 250 mL cans and .5 L PET bottles. Prices vary by market. For more information, please call Nestlé Waters North America at (203) 531-4100. Icebox Water has launched a 4-pack of 500 mL cartons. The products are available for purchase throughout North America at major retailers, including such as Whole Foods, Mother’s Market, Albertson’s and Gristedes. Prices vary by market. For more information, please call Icebox Water at (800) 376-4006.
Coffee Folgers Iced Cafe Coffee Drink Concentrates are designed to offer a customizable iced coffee experience. Packaged in 1.62 oz. squeeze bottles, the concentrates are available in four flavors – Original Latte, Vanilla Latte, Caramel Macchiato and Hazelnut Latte. The products are available in the coffee aisle in grocery stores nationwide, with a suggested retail price of $4.99. For more information, please call The J.M. Smucker Company at (330) 682-3000.
Sparkling Drinks Ficodindia e Arancia is the newest flavor variety in San Pellegrino’s line of sparkling citrus-based fruit beverages. Available at Whole Foods Markets nationwide, the new beverage is infused with prickly pear and orange flavors, and has a hint of tartness. Produced in Southern Italy, San Pellegrino Sparkling Fruit Beverages are made with juice from premium select Italian fruits and packaged in 12 oz. cans. Prices vary by market. For more information, please call San Pellegrino USA at (212) 888-3328. Original New York Seltzer is back on shelves after a 20-year hiatus. Crafted with the original
New Products recipes, signature glass bottles and labels, the beverages contain no preservatives, colors or artificial components. The drinks are available at major retailers, shops and eateries across the country. The seltzers come in six flavor varieties: Peach, Black Cherry, Raspberry, Lemon & Lime, Root Beer and Vanilla Cream. For more information, please call New York Seltzer at (323) 500-0757.
Mixers come in two varieties, Jala-Greeño and Watermelon Berry, and are designed to be blended with 1.5 oz. of alcohol. Packaged in 60 oz. bottles, Jala-Greeño retails for $29 and Watermelon Berry is priced at $26. Each bottle makes 15 cocktails. For more information, please call Project Juice at (844) 775-8423.
Energy Drinks
The Wine Group has introduced a new can package for its flip flop wine brand. The line of slim 250 mL cans will feature four wines: Chardonnay, Pinot Grigio, Fizzy Sangria and Fizzy Crisp White. Each can contains the equivalent of two (4.2 oz.) glasses of wine. The cans come in 4-packs and have a suggested retail price of $11.99. They are currently available nationwide. For more information, please call The Wine Group at (925) 456-2500.
PepsiCo has launched four new flavor varieties for its AMP Energy line. The new products include Strawberry Limeade, Passion Fruit, Blueberry White Grape ZERO and Watermelon ZERO. The drinks are formulated with caffeine and B-Vitamins and available nationwide. Prices vary by market. For more information, please call PepsiCo at (914) 253-3174. Bawls Acquisition LLC has extended its CRUNK!!! Energy line with a new TropicalBlast flavor variety. The new product is made with natural juices and fruit flavors, including real passion fruit juice and offers a long lasting energy boost from herbs and botanicals, according to the manufacturer. The beverage is available in the brand’s newly designed 16 oz. can. Bawls has also introduced a new 16 oz. can package for its Bawls Guarana Mandarin Orange variety. Both products are available at select retail and convenience stores. Prices vary by market. For more information, please call Bawls Acquisition at (888) 731-9708. Realtree Outdoor Energy, a line of energy drinks designed for outdoor enthusiasts, has introduced two new varieties: Emerald Ice, a lemon-lime flavor and Bush Master, which has flavors of cola, cherry and grape. The drinks come in 16 oz. cans with different camouflage patterns for each flavor variation, and include the Realtree logo. The products are currently available in 35 states across the U.S. at convenience and other retail stores, and retail for $1.99-2.49. For more information, please call J&M Concepts LLC at (615) 815-1978.
Mixers Project Juice, which produces a range of organic, cold-pressed, high pressure processed juices, has launched a new line of mixers. Project Juice 18 JULY-AUGUST 2015 BEVNET MAGAZINE
Wine
Don Sebastiani & Sons has launched Custard, a Sonoma Valley Chardonnay sourced from the Sebastiani family’s Watmaugh Ranch vineyard. A majority of the grapes used to create the wine are Chardonnay Hyde Clone, known for its “hens and chicks,” grape bunches that contain berries of different sizes and levels of maturity, producing strong aromatics and more concentrated flavors. The wine is the newest addition to the company’s New House Vintners Portfolio and sold throughout the U.S. with a focus on specialty retail and fine wine shops, as well as select restaurants. It retails for $21.99. For more information, please call Don Sebastiani & Sons at (707) 933-1704. Sonoma-Cutrer has released a Sauvignon Blanc as its third offering in the Winemaker’s Release Series. Four unique Russian River Valley vineyard sites were chosen to produce the fruit for this wine, which was partially oak barrel-fermented. The wine was crafted in a bright and vibrant style that showcases aromas of passionfruit, lychee, lime and white peach with overtones of wet stone minerality, according to the winery. It is offered in select U.S. markets for a suggested retail price of $24.99 for a 750 mL bottle. For more information, please call Brown-Forman at (502) 774-6949. Insurrection is a new wine crafted by veteran Australian winemaker Steve Roden. Using Cabernet Sauvignon and Shiraz grapes sourced from cool climate vineyards in two regions
in South Eastern Australia, Padthaway and Langhorne Creek, the wine is aged in French and American oak for nine months. It is 15.5 percent ABV and retails for $17 nationally. For more information, please call Calhoun & Company Communications at (415) 346-2929. Rías Baixas is located in the lush coastal region of Galicia, known as “Green Spain,” where cool ocean breezes flow through sun-spotted vineyards. With its maritime climate and granite soil, several Rías Baixas winemakers have crafted 2013 vintages of Albariño wines that evoke citrus, apple, and melon flavors and a zesty minerality. They include the 2013 Namorío Albariño Valdamor SA Winery and retails for $16.00 per 750 mL bottle; the 2013 Baladiña Albariño from Lagar de Besada Winery, which retails for $15/750 mL; the 2013 Xion Albariño from Attis Bodegas Winery, which retails for $13.99/750 mL; and the 2014 Laxas Albariño from Bodegas as Laxas Winery, which retails for $18/750 mL. For more information, please call Cornerstone Communications at (212) 605-0370. Barton & Guestier, a French producer of premium wines, has launched La Villa Barton Côtes de Provence AOC, an estate-bottled rosé. Sourced from the region around St. Tropez the wine is a characteristic blend of Grenache (45 percent), Syrah (35 percent), Cinsault (25 percent). It exhibits the classic salmon rose petal color the appellation is famous for and an aromatic nose revealing fresh fruits and delicate touches of white flowers, according to the producer. The wine’s suggested retail price is $19.99 for a 750 mL bottle and is available nationally. For more information, please call Benson Marketing Group at (707) 254-1167. Terlato Wines has launched Jack’s House, a line of two new wines created in partnership with Jack Nicklaus. Ten percent of each bottle of Jack’s House Wine sold will benefit the new Jack’s House Foundation, a non-profit organization inspired by Jack Nicklaus. The line includes a 2014 Chardonnay and a 2013 Cabernet Sauvignon. The Chardonnay offers fresh stone fruit and green apple flavors with a clean, crisp finish, while the Cabernet displays rich, dark plum fruit, underscored by dark chocolate and subtle coffee notes with a lingering finish, according to the winery. Each has a suggested retail price of $15.99 for a 750 mL bottle. For more information, please call Terlato at (847) 604-8900.
Latitude Beverage Company, founders of 90+ Cellars, has launched Mija Sangria, a bottled sangria made with 100 percent the fruit juice. Crafted without artificial additives or preservatives, the beverage is made with premium dry red wine and all-natural fruit juices. The product is 9.5 percent ABV and distributed along the East Coast and Illinois and has a suggested retail price of $10.99. It is packaged in a 750 mL reusable flip top bottle. For more information, please call Latitude Beverage at (855) 879-8466.
Vodka Craft vodka distillery Twenty2 Vodka has announced the release of a new line of flavored vodkas called “Rested Expressions.” Named for a unique infusing process, each variety contains whole flavor ingredients inside the bottle. The new products include: Black Peppercorn, Organic Lemon & Orange Peel, and Whole Bean Coffee. Available in Maine and other states in the Northeast, the vodkas have a suggested retail price of $29.99 for a 750 mL bottle. For more information, please call Twenty2 Vodka at (207) 974-3055. Luxco has introduced updated packaging and launched three new flavors for its Pearl Vodka brand. The new contemporary look includes a new beveled glass inset bottle, a redesigned label, an embossed metal closure as well as a new neck label intended to more prominently feature the flavor of the product. The brand’s new flavors – Lime Basil, Strawberry Basil and Vanilla Bean – are made with natural flavors. The vodkas are also part of Pearl’s reinvented Party Packs – a 12-pack sampler of the brand’s most popular flavors as well as Pearl Black. The new spirits retail for $12.99 for a 750 mL bottle and are available nationally. For more information, please call Luxco at (314) 772-2626. 21st Century Spirits has partnered with Sony Pictures Television to launch “Heisenberg” Blue Ice Vodka, a limited-edition spirit line inspired by the hit television series Breaking Bad. Blue Ice Vodka is handcrafted in Idaho and made from Russet Potatoes and pristine water sourced from the largest volcanic aquifer in the country. The vodka uses continuous column distillation, combined with a patented fivestage filtration process. It is certified gluten-free and Non-GMO. Heisenberg Blue Ice Vodka is BEVNET MAGAZINE JULY-AUGUST 2015
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New Products available in 750 mL bottles that are labeled with infamous Heisenberg quotes. The products have a suggested retail price of $23.95 for a 750 mL bottle and are available in stores nationwide. For more information, please call 21st Century Spirits at (323) 832-4489.
Whisky/Whiskey WhistlePig Old World is the brand’s newest permanent expression. The distillery blends 12-year-old rye whiskies that are finished in premium European Sauternes, Madeira, and Port wine casks to create the spirit. Produced from a mash of 95 percent rye and 5 percent malted barley, the whiskey is 86 proof and bottled by hand at the WhistlePig Farm. It has a suggested retail price of $117.99 and is available across the U.S. For more information, please call WhistlePig at (802) 897-7700. A Kentucky straight rye whiskey, Michter’s Barrel Strength Rye is bottled at barrel strength rather than the 84.8 proof alcohol level of Michter’s US*1 Single Barrel Rye. The barrel entry proof for the product was 103 proof, a strength that the distiller believes will yield a richer, smoother product than a higher entry proof would. After aging, the barrel proof for the majority of barrels of this first release ranged between 108 proof to 110.8 proof. The single highest proof barrel reached a strength of 113 proof. The release will be available on a limited basis in the U.S. at a suggested retail price of $75 for a 750 mL bottle. For more information, please call Michter’s at (502) 774-2300. Sazerac-owned Barton 1792 Distillery has launched its first new 1792 whiskey expression,1792 Sweet Wheat. Distilled in 2007, the recipe features wheat as the secondary grain, rather than traditional rye. Distilled, aged, and bottled at the Barton 1792 Distillery, the wheated bourbon delivers a markedly distinct flavor profile. Made with a recipe of corn, wheat, and malted barley and a yeast strain specific to the distillery, this new expression was aged for eight years in the warehouses in Bardstown. The spirit was bottled at 91.2 proof. Bottles are expected to hit stores this summer at the suggested retail price of $32.99. For more information, please call the Sazerac Company at (866) 729-3722
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Usquaebach Whisky dates back to the 1800s and now available in the U.S. market in three unique expressions, each having a different price point and consumer palate. Usquaebach “Old Rare” Blended Scotch Whisky (suggested retail price: $120) is packaged in a 750 mL porcelain flagon and created with 41 specially selected single malts (up to 20 years of age each) from the Highlands with 15 percent of highquality grain whisky in the blend. Usquaebach 15-Year Blended Malt (suggested retail price: $80 per 750 mL bottle) is a marriage of the finest Highland single malts, aged carefully for at least 15 years in oak and sherry casks. Usquaebach Reserve Premium Blended Scotch (suggested retail price: $40 per 750 mL bottle) features over 50 percent quality single malts each aged between 16 to 18 years and blended with the premium grain whisky. For more information, please call Colangelo & Partners Public Relations at (646) 624-2885. Venus Spirits has launched a second style of Wayward Whiskey, a rye that has been aged for seven months in ten-gallon casks. The 60 percent rye mash bill is rounded out with organic corn, organic malted barley and organic malted wheat. Crafted from start to finish at Venus Spirits distillery, located just off the coast in Santa Cruz, Calif., it is double-distilled in a hand-pounded copper Alembic still and filled into charred new American oak barrels. This first batch of rye was allowed to rest in ten-gallon casks for seven months, the aggressive aging process enhanced by the exposure to coastal conditions. Wayward Whiskey Rye is available in limited quantities in the Bay Area. It has been bottled at 92 proof, with a suggested retail price of $52 for a 750 mL bottle. For more information, please call Venus Spirits at (831) 427-9673. Luxco has introduced two new variants of Rebel Yell Kentucky Straight Bourbon: Small Batch Rye and American Whiskey. Rebel Yell American Whiskey combines 50 percent of Rebel Yell’s original, Kentucky Straight Bourbon with 50 percent straight rye. The Small Batch Rye’s high grain bill offers a smooth and spicy flavor, according to the distiller. Both spirits are 90 proof and available nationally in a corked 750 mL bottle with screen-printed label graphics. The whiskies retail for $29.99 for a 750 mL bottle. For more information, please call Luxco at (314) 772-2626.
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New Products Castle Brands has introduced Jefferson’s Reserve Groth Cask Finish. The blend features Jefferson’s Reserve bourbon that was aged and fully matured in Kentucky prior to being finished in French oak barrels that once aged wine from Napa Valley winemaker, Groth Vineyards & Winery. In a twin wood aging process, Jefferson’s Reserve bourbon was aged in new charred white oak barrels and was, then, further matured for nine months in recently dumped French Oak casks kept in “hot boxes” that once held Cabernet Sauvignon from Groth. This new finish added a lush fruit flavor, soft, supple texture and sweet vanilla character to the bourbon, according to the distiller. Flavors of black cherry and blackberry blend with the spice of the rye and the toffee notes of the bourbon. Jefferson’s Reserve Groth Cask Finish is 45.1 percent ABV and is available at select venues and retail locations nationwide. It retails for $79.99. For more information, please call Castle Brands at (646) 356-0200. Beam Suntory has released the third batch in the 2015 limited-edition collection for Booker’s Bourbon. Batch 2015-03 features a custom label celebrating founding distiller Booker Noe’s favorite part of the rackhouse and choice cut of meat, “The Center Cut.” Booker liked to age his namesake barrels in the center of the rackhouse – the 5th floor – to achieve the robust flavor that Booker’s Bourbon is known for. This is where the temperature, humidity and sunlight combine to produce perfect aging conditions, according to the distiller. The 127.2 proof whiskey was aged for 7 years, 2 months and 28 days. It is available nationwide with a suggested retail price of $54.99 per 750 mL bottle. For more information, please call Beam Suntory at (847) 444-7844. Diageo has introduced Crown Royal Northern Harvest Rye, the brand’s first-ever blended rye whisky. The spirit, crafted from 90 percent rye, showcases the richness of the Northern Harvest Rye grains, according to the company. Available at 90 proof, the whisky has a suggested retail price of $29.99 for a 750 mL bottle. Diageo has announced the expansion of the Crown Royal Hand Selected Barrel program, which allows retailers in select markets to purchase an entire barrel of whisky, featuring the distinct Coffey Rye. The single barrel
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liquid is produced from the brand’s Coffey Rye Still, the only known still of its kind in North America, located in Gimli, Manitoba. Crown Royal Hand Selected Barrel is 103 proof and has a suggested retail price of $54.99 for a 750 mL bottle. For more information, please call Diageo at at (646) 223-2016.
Rum Blue Chair Bay Rum has two new flavors: Vanilla Rum and Banana Rum Cream. The brand also has a new 50 mL package option, available in Blue Chair’s Coconut, Coconut Spiced, Vanilla and Banana flavor varieties. The rum is imported from Barbados and bottled by Fishbowl Spirits. The new Vanilla Rum is 26.5 percent ABV, while the Banana Rum Cream 15 percent ABV. Each is sold nationwide and retails for $22 for a 750 mL bottle. For more information, please call Fishbowl Spirits at (615) 329-9902. Spirits connoisseur Zane Lamprey recently launched Monkey Rum, a brand inspired by his travels to more than 60 countries where he has tasted cocktails. The barrel-aged spirit comes in two smooth flavors: Monkey Rum with Toasted Coconut and Monkey Spiced Rum. Both are made with natural flavors and contain less sugar content than traditional flavored rums, according to the distiller. The products are currently available throughout Los Angeles, Miami and New York. The rum is 35 percent is ABV and retails for $31.99 for a 750 mL bottle. For more information, please call 24 Group at (305) 751-5557.
Gin Diageo has released a limited edition expression of Tanqueray. A juniper-forward gin, Tanqueray Bloomsbury is inspired by a recipe created by Charles Tanqueray’s son, Charles Waugh Tanqueray. Featuring prominent notes of Tuscan juniper along with additional botanicals including coriander, angelica, winter savory and cassia bark, the new gin has limited availability at specialty retailers. The bottle pack will also feature a signature and a marque with the initials of Charles Waugh Tanqueray on each label. The spirit has a suggested retail
price of $32.99. For more information, please call Diageo at (203) 229-2100. One Eight Distilling has introduced its first gin to market with the release of Ivy City Gin. The spirit is an American dry gin distilled from locally-sourced grains (63 percent rye, 26 percent corn, and 11 percent malted rye), with forward notes of Juniper and Spicebush, and a subtle bouquet of additional botanicals. The gin is sold participating Washington, D.C. retailers, bars and restaurants. The spirit retails for $37. As part of its ongoing commitment to the Ward 5 community, One Eight Distilling will donate $1 from every bottle sold in Washington D.C. this year to Habitat for Humanity of Washington, D.C. For more information, please call Ivy City Distilling at (202) 636-6638.
Other Spirits IronRoot Republic has launched three new products to its portfolio of craft spirits: Blue
Norther Vodka, Carpenter’s Bluff Moonshine and Texas Drought Gin. Ninety percent of the ingredients used in the spirits are grown within a 60 mile radius of the distillery. IronRoot also mashes, ferments, distills, barrel-ages and bottles onsite at its North Texas facility. Blue Norther Vodka is named after the unique weather pattern that stretches across the Texas sky and created using a non-chill filtration process made from the hand-selected Texas grains. It is an 80 proof vodka with a suggested retail price of $25. Carpenter’s Bluff Moonshine is Texas corn whiskey made from rare heirloom red corn. It is a 90 proof spirit and retails for $25. Texas Drought Gin is made from juniper harvested locally by the distillers and European juniper. Lemongrass and coriander grown by the distillers are also used in the spirit, which is 90 proof. The gin retails for $25. IronRoot products are distributed in Texas. For more information, please call IronRoot at (903) 337-0495 Patrón Spirits has introduced a new addition to its Patrón Citrónge liqueur portfolio.
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New Products $12.99. For more information, please call E. & J. Gallo at (209) 341-5721.
Patrón Citrónge Mango is crafted from Ataulfo mangos from the Mexican states of Nayarit and Chiapas. The spirit has a refreshing mango taste that is smooth and sweet with light citrus notes and a hint of pineapple and peach, according to the company. The corkfinished frosted bottle is available in 375 mL, 750 mL and 1 L sizes and was designed to align with the Patrón Citrónge Orange and Patrón Citrónge Lime liqueur bottles. The spirit has a suggested retail price of $22.99 for a 750 mL bottle. For more information, please call Patron Spirits at (917) 714-8237.
Pisco Porton, LLC has added La Caravedo to the company’s portfolio. Produced by world renowned pisco authority and Pisco Porton Master Distiller Johnny Schuler at Hacienda La Caravedo located in Ica, Peru, the spirit is a pisco puro, which means it is made from only one of the eight grape varietals allowed by Peruvian law to make pisco. La Caravedo is handcrafted from the Quebranta grape, a non-aromatic varietal from the Peruvian coast known for its body and fullness of flavor, according to the distiller. Approximately eight pounds of grapes are used to make each bottle. La Caravedo Pisco is available in key U.S. markets with a suggested retail price of $24.99 for a 750 mL. For more information, please call Savona Communications, (917) 969-1275.
Viniq Ruby, E. & J. Gallo’s newest addition to its collection of shimmery liqueurs, is now available nationwide. The ruby red liqueur is a fusion of premium vodka, Moscato, natural fruit flavors of strawberry, red berry, and orange citrus with the Viniq shimmer. Viniq Ruby can be enjoyed straight, on the rocks, or mixed, according to the producer. It is available in 750 mL bottles for a suggested retail price of $19.99 and 375 mL bottles for
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Sauza Cucumber Chili Tequila is the first flavor variety for the Sauza brand. A blend of Sauza Silver Tequila and natural, gardenfresh cucumber flavor, the spirit is a 70-proof flavored tequila that features a zesty chili finish, according to the distiller. It is now available nationwide for a suggested retail price of $15.99 per 750 mL bottle. For more information, please call Beam Suntory at (847) 444-7657. Midnight Moon Peach is the newest flavor addition to the Midnight Moon brand. Upholding the authentic traditions of moonshine, Midnight Moon hand-packs each jar with sliced, cooked peaches for an authentic rich peach flavor, according to the distiller. Triple-distilled and bottled at 70 proof, the moonshine is sold nationwide and retails for $21.99 per 750 mL glass jar. For more information, please call Piedmont Distillers at (336) 445-0055. Lunazul Tequila has a new, premium package reflective of the brand’s quality and heritage, according to the distiller. With a refreshed bottle, cleaner look, cork closure and blownin elements, the 100 percent agave tequila is available in four varieties: Blanco, Reposado, Añejo and Primero. Blanco and Reposado are available in 1.75 L, 1 L, 750 mL and 50 mL sizes. The Añejo and Primero are only available in the 750 mL size. All are bottled at 40 percent alcohol by volume. For more information, please call Heaven Hill Brands at (502) 413-0219.
www.orgenfamily.com | info@orgenetics.com | 714-990-0900
24 JULY-AUGUST 2015 BEVNET MAGAZINE
Channel Check
SPOTLIGHT CATEGORY
Aseptic Juice Drinks SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15
What’s hot & what’s not in stores now
Looks like Calypso is finally starting to level off, but with the summer months finally here it will be interesting to revisit this category and see if the company’s past couple of years of growth have finally slowed. Hubert’s is changing hands in the Coke/ Monster deal. In refrigerated, Simply remains the franchise to beat.
Brand
Dollar Sales
Change vs. year earlier
Minute Maid
$73,897,024
-4.25%
Lipton Brisk
$43,110,632
-8.13%
Calypso
$38,745,128
4.68%
Private Label
$32,889,232
0.46%
V8 Splash
$23,808,116
694.41%
Fuze
$19,976,004
8.66%
Huberts
$15,458,324
-14.05%
Country Time
$15,216,518
7.05%
Santa Cruz Organic
$14,121,722
8.53%
Hawaiian Punch
$6,747,343
31.38%
Ocean Spray
$3,920,225
348.11%
Cabana
$2,848,591
-28.77%
Natures Twist
$2,585,320
154.76%
Honest Kids
$2,492,959
57.56%
$2,151,919
-54.55%
AriZona Golden Bear Sun Fresh
$2,075,502
4.78%
Nantucket Nectars
$2,054,799
0.18%
Langers
$1,587,052
-24.69%
Snapple
$1,487,203
-1.95%
Minute Maid Light
$1,258,522
-21.79%
TOPLINE CATEGORY VOLUME BEER
$32,264,698,567
3.5%
BOTTLED JUICES
$6,933,482,496
1.23%
BOTTLED WATER
$12,741,324,800
6.87%
ENERGY DRINKS
$10,986,426,368
6.97%
DRINK MIXES
$901,332,480
-1.65%
TEA/COFFEE
$4,794,134,528
10.58%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15
26 JULY-AUGUST 2015 BEVNET MAGAZINE
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f i x m y f l a v o r. c o m
Channel Check ENERGY DRINKS Brand
HOT! Monster Energy Zero Ultra
Dollar Sales
Change vs. year earlier
Red Bull
$3,833,372,928
7.36%
Monster Energy
$1,400,919,936
10.19%
Monster Energy Zero Ultra
$392,757,664
28.12%
NOS
$384,930,240
27.74%
Java Monster
$335,343,200
13.17%
Monster Rehab
$309,139,200
-8.96%
Rockstar
$299,456,192
0.74%
Monster Energy Lo Carb
$293,440,640
-4.30%
Monster Mega Energy
$245,639,936
0.50%
Monster Energy Absolute Zero
$161,459,040
-18.67%
SOURCE: IRI, a Chicago-based market research NOT! Monster Energy Absoulte Zero firm (@iriworldwide) 52 Weeks through 5/17/15
COFFEE
CAFFEINE
Brand
HOT! Illy Issimo Dollar Sales
Starbucks Frappuccino
$886,852,288
13.63%
Starbucks Doubleshot
$430,407,424
18.63%
Starbucks
$76,115,200
4.22%
Starbucks Frappuccino Light
$26,644,012
2.73%
Starbucks Doubleshot Light
$11,946,253
13.10%
Illy Issimo
$9,137,305
66.81%
Coco Cafe
$7,129,936
16.43%
Rockstar Roasted
$6,771,732
N/A
Private Label
$5,746,772
-17.08%
Nestle Skinny Cow
$5,674,185
N/A
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15
DOMESTIC BEER Brand
Contact Jackson: info@appliedfoods.com Learn more: purcaf.com 28 JULY-AUGUST 2015 BEVNET MAGAZINE
Change vs. year earlier
NOT! Private Label
HOT! Michelob Ultra Light Dollar Sales
Change vs. year earlier
Bud Light
$6,111,281,660
1.1%
Coors Light
$2,367,761,398
-1.8%
Budweiser
$2,120,490,002
-1.5%
Miller Lite
$1,959,279,747
2.1%
Natural Light
$1,087,626,432
-5.4%
Michelob Ultra Light
$957,109,152
13.6%
Busch Light
$838,745,550
0.9%
Busch
$642,713,147
-2.6%
Miller High Life
$466,193,967
-0.4%
Keystone Light
$457,518,077
-6.2%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15
NOT! Keystone Light
ENERGY SHOTS Brand
HOT! Rhino Rush
Dollar Sales
Change vs. year earlier
5 Hour Energy
$1,054,839,040
-2.53%
Stacker 2 Xtra
$17,029,002
-1.08%
Private Label
$10,089,261
-30.10%
Stacker 2
$9,705,062
10.34%
Street King
$8,855,616
44.35%
Tweaker
$8,788,631
26.04%
Stacker 2 6 Hour Power
$7,729,297
-35.75%
Stacker 2 Extreme
$4,899,463
-1.91%
Rhino Rush
$4,568,205
212.72%
Fuel In A Bottle
$3,665,896
24.47%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15
NOT! Stacker 2 6 Hour Power
WATER Brand
HOT! Glaceau Smart Water
Dollar Sales
Change vs. year earlier
Private Label
$2,062,121,984
7.69%
Dasani
$1,015,241,344
6.56%
Aquafina
$958,213,696
8.06%
Nestle Pure Life
$930,862,080
3.59%
Glaceau Smart Water
$698,929,024
22.61%
Poland Spring
$583,556,224
3.39%
Glaceau Vitamin Water
$510,407,712
-3.77%
Deer Park
$424,302,720
2.96%
Ozarka
$349,785,248
8.23%
Fiji
$277,703,040
9.74%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15
NOT! Glaceau Vitamin Water
IMPORT BEER Brand Corona Modelo Especial
HOT! Modelo Especial
Dollar Sales $1,393,339,257 $785,618,951
Change vs. year earlier 7.4% 23.6%
Heineken
$723,203,902
3.8%
Dos Equis XX Lager Especial
$307,546,560
17.7%
Stella Artois
$238,251,105
14.9%
Corona Light
$237,106,073
4.6%
Tecate
$153,853,282
-3.3%
Labatt Blue
$78,384,909
-4.1%
Pacifico
$74,665,023
6.0%
Labatt Blue Light
$73,394,054
1.0%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15
NOT! Labatt Blue
BEVNET MAGAZINE JJULY-AUGUST 2015
29
Gerry’s Insights
Pricing Meditations
By Gerry Khermouch
It’s a moment I come back to often: A few years ago, on a hot summer afternoon, I took a break from work to go pedaling around my Upper West Side neighborhood to satisfy a sudden craving for a bracing ice-cold, big can of AriZona Iced Tea. As I roamed from seamy bodega to corner deli I was shocked to realize I couldn’t find any. It finally dawned on me that in my affluent area, retailers had come to recognize that there’s no need to trade down consumers who walk into their stores willing to pay $2 or more for a single-serve item by distracting with them with a humongous serving of tea at below a buck. Some of the retailers carried a couple of facings of AriZona’s smaller bottles at $1 or so, but I was resolute in my quest and it took me half a dozen stops before I could claim my AriZona big boy. This points to a dilemma at the heart of beverages, particularly in the innovation space. On the one hand you have brands like Honest Tea that have a stated aim to democratize organics. If that’s the objective, then getting its products down to an accessible price point – say, a buck a bottle – would seem to be an eminently worthwhile goal. Don’t know about you, but I see a lot of Honest Tea out there at a buck a bottle these days, and it would be hard to deny those prices are bringing new consumers to organics. That would have to count as a good thing. (The flip side of that is the question asked most pointedly of the new breed of nutritionally rich HPP brands like Suja, Daily Greens and Harmless Harvest: if they’re truly meant to elevate Americans’ nutrition, how is that consistent with a price of $6 or $8 or even $10 per single-serve bottle? So we’re also seeing a race on that side to move prices to more accessible – but still superpremium – price points.) On the other hand, brands that are carefully crafted from, say, Fair Trade, organic teas that are sourced halfway around the world need air to breathe in the form of sustainable margins. Operating on threadbare margins brought about by undue price promotion makes it harder to raise capital, put feet on the street to proselytize for the brand, and build a premium image. Even that master of targeting specific packages at specific prices for specific channels, Nestle Waters North America, seemed to realize soon enough that ren30 JULY-AUGUST 2015 BEVNET MAGAZINE
dering its newly acquired organic iced tea brand, Sweet Leaf, as a 99-cent can sold in convenience stores was a short-sighted, unsustainable way to build the brand. So it’s troubling to me to see the kinds of promotional maneuvering that’s going on in purportedly premium segments, even in retailers like Whole Foods, where deals run the gamut of 3-for-$5’s, 2-for-$4’s, 3-for$4’s and of course 5-for-$5’s and 10-for$10’s. Those frenetic deals first popped up a few years ago as a reaction to the last recession, but they’ve showed no sign of abating. Lots of entrepreneurs, like David Luks, marketer of the Deluxe Honeydrop honey-based beverages, complain that the low pricing is making it impossible for new brands to garner any traction; his reaction, stoked by allies at Whole Foods, was to segue from that beleaguered shelf-stable sector to the richer cold-pressed side. Others have fled the category altogether. Coca-Cola’s Vitaminwater brand offers an instructive case history in how this tends to play out. Even as an independent company, the brand went for its share of price promos as it raced for the scale that would tempt a corporate suitor. But its eventual acquirer took the strategy to new heights, or lows: 10-for-$10 deals and bundling offers with the likes of Powerade that often took the price well below $1. (For a while my newsletter would gleefully track new price lows spotted by readers, until it simply wasn’t funny any more.) That pricing strategy, unfortunately, deflated the enhanced water segment until it became a graveyard. Far more efficacious brands like Jones 24c and Talking Rain Activwater found the atmosphere unsustainable, with consumers automatically defaulting to the low price of Vitaminwater. In effect, Vitaminwater under Coke attained the same position as Capri Sun has kids’ drinks: so blinding in its promotional fervor that it seems to distract shoppers from whatever other purchases they might have been considering. Coke, with its purchasing power and company-owned distribution, likely makes money playing this game, even as it disables would-be rivals. But Vitaminwater has lost its allure as a brand, and even the low prices no longer seem able to stem its declines. Coke’s recent marketing exhortations to “Hydrate the hustle” likely won’t be enough to return that brand to
premium status any time soon. To me, it’s kind of sad to see a vital, captivating brand devolve to commodity status so quickly, and to see the collateral damage it caused for other intriguing brands. The only good news is that by now Vitaminwater may have become so irrelevant that it’s been tempting entrepreneurs to offer new enhanced water brands, on the clear assumption that the elephant is finally out of the room. Ironically, this is the reverse of what’s been happening in the core, mass-consumption beverage sectors, where the major soft drink companies lately have been patting themselves on the back for moving to more affirmative price-maintaining strategies for their core CSDs. In contrast to American brewers, who’ve always had a bias toward taking pricing, CSD makers in recent decades have failed to keep pace with inflation, pursuing a beggar-thy-neighbor promotional strategy that encouraged shoppers to pantry-load until the next grocery flier arrived touting 1-liter bottles for 99 cents or 12-packs of 12-ounce cans for $3. Over the past year, though, they seem to have gotten religion, eking out more dollars by reducing the frequency and depth of these promos and steering consumers to newer packaging configurations that offer them benefits like portion control at the price of a few more cents per ounce. Of course, it remains to be seen how durable these conversion experiences will prove. If I remember game theory correctly, it won’t necessarily take much of a trigger to send them stampeding back in the other direction. Let’s hope, meanwhile, that the advent of the cold-pressed juices and coconut waters, kombuchas and other superpremium entries recalibrates consumers’ price perceptions, much the way Starbucks’ arrival 20 years ago recalibrated what Americans were willing to pay for coffee. And let’s not forget those shrewd retailers, like the ones I visited a few summers ago, who seem to be embracing consumers’ move toward better beverages. They may be less inclined to abet the descent of unique brands into commodity status, and more interested in maintaining their identities as special shopping destinations. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.
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JUNE BREWBOUND SESSION HIGHLIGHTS EVOLVING BUSINESS OF CRAFT BY CHRIS FURNARI & DAVID EISENBERG Giant multinational beer companies are ceding millions of barrels to smaller and more regionally focused craft players. At the same time, thousands of even smaller craft upstarts are getting in on the action as well, disrupting the way nearly every top-ranked beer producer goes to market. Or as First Beverage Group managing partner Townsend Ziebold put it to a crowd of nearly 200 beer industry professionals at the June 11 Brewbound Session business conference in Chicago – the empire has sprung a leak. The familiar narrative of a rapidly evolving beer landscape and Ziebold’s image of the “leaky bucket” served as the backdrop for a jam-packed day of presentations and panel discussions on the state of the current state of the U.S. beer industry. To quote Bob Dylan: The times they are a-changin’. By Ziebold’s calculations, 20 million barrels of beer from Anheuser-Busch and MillerCoors have leaked away to competitors. 24 million barrels of “premium volumes” have migrated to
32 JULY-AUGUST 2015 BEVNET MAGAZINE
the super-premium category and 8 million barrels of beer have left the segment entirely, an amount Ziebold claims was soaked up by wine and spirits companies. With small breweries benefiting from the declines of big domestic beer and a broader consumer movement toward local, authentic and artisanal products, craft has had some serious tailwinds. Those tailwinds will blow the segment to at least 30 percent market share, Ziebold believes, but not before the entire business gets more complex. Throughout the day, the central themes of authenticity and complexity emerged, as knowledgeable industry veterans from A-B InBev, MillerCoors, Boston Beer and Oskar Blues, among others, shared their experience building and scaling brands. Kicking off the day was Scott Whitley, the recently appointed CEO of MillerCoors’ craft and import division, Tenth & Blake. Whitley, who prior to joining Tenth & Blake served as the president of Coors Distributing in Colorado, believes both
TOWNSEND ZIEBOLD MANAGING PARTNER, FIRST BEVERAGE GROUP
wholesalers and brewery owners should consider mass, margin and momentum as their primary criteria for evaluating the performance of an individual brand or a portfolio. In a complex environment, focusing on the “three M’s,” as he called them, will become even more critical as thousands of craft brewers fight for limited space at the taps and on the shelf. “Focus is your friend in a fragmented environment,” Whitley told attendees.
a story because brewers are still, to this day convinced that the only thing that matters is in the bottle,” he said. “Beer isn’t necessarily the story in and of itself, it’s the embodiment of the story,” he added. “We tell people not to judge a book by its cover and yet that is mostly what we are asking our beer and consumers to do every single day.” So he urged craft brewers to consider their own narratives, taking into account how their products are characters, exist in settings, that commit actions. Most brewers, he said, recognize these things but don’t understand how to weave each component together into “a narrative that really matters or resonates with anybody.” Perhaps that’s where an application like Drizly, which enables consumers to order alcohol on their smartphones and have it delivered to their door within 30 minutes, can help. The company, as COO Cory Rellas told audience members, doesn’t touch money and doesn’t touch alcohol. That’s the job of its retail partners. “We don’t take a percentage of sales,” he said. “It’s all about not being a part of that transaction.” Instead, Drizly aims to add value to the space by propagating mobile e-commerce, a digital marketplace that has become entrenched in other industries but has yet to take root in the alcohol category, according to Rellas. It’s a simple enough model, though Rellas sees it adding tremendous value to all three tiers of the industry. “We’re bringing incremental profit, incremental consumers of a kind they wouldn’t get in the store,” he said.
SCOTT WHITLEY
CORY RELLAS
ALAN NEWMAN
ANDY GOELER
CEO, TENTH & BLAKE MILLERCOORS
COO, DRIZLY
PRESIDENT, ALCHEMY & SCIENCE
A-B INBEV’S CEO OF CRAFT
“It’s never been more important to be righteous about your face, your place and your story,” he added. Indeed, having a unique and well-differentiated story is critically important, especially at time when craft breweries are opening at a rate of nearly 1.5 per day. Still, there’s an art to storytelling, according to Michael Kiser, a brand strategist and the founder of Good Beer Hunting, who shared lessons on brand building with attendees. When Kiser became obsessed with beer seven years ago, he was incredibly drawn to how startup craft breweries were presenting themselves as he first encountered their products. One commonality emerged. “I saw the end of a story before I ever saw the beginning of
34 JULY-AUGUST 2015 BEVNET MAGAZINE
Indeed, the app does give beer suppliers a new way to introduce their brands to and engage with a new set of customers. “We know a lot about our consumers,” Rellas said. “For the first time, you can control how your product is merchandised on a digital shelf. For the first time, you have the ability to influence the consumer at the point of sale in a three-tier compliant way.” The opportunity to interface directly with customers is huge for large and small brewers alike, and it’s one of the many reasons so many companies – even large national suppliers like A-B InBev and Boston Beer – are placing a greater emphasis on connecting with drinkers at the local level. Alan Newman, the president of Alchemy & Science – a Boston Beer subsidiary consisting of Angel City Brewing in L.A., Con-
crete Beach Brewing in Miami, Coney Island Brewing in New York and the nationally distributed Traveler Beer brand – said he believes that establishing footholds in local communities brings new beer drinkers into the craft fold. “Each one develops beers that we believe are aimed at the taste profile of that community,” he said. “They are all focused on their individual market and to me, that’s what makes what we are doing really special and really interesting.” So what has Newman learned from setting up shop in such a diverse range of locales? “Neighborhood breweries turn on its neighborhood to good tasting beer,” he said. Visiting a small brewery taproom and learning about the brewing process enables new craft beer drinkers to connect with the brand and with the craft segment as a whole, Newman said. “The goal is always the same,” he said. “How do we find ways of talking to those customers, giving them an experience that will make us special for them, not just so they will appreciate our brand but so that they will appreciate craft beers?” Andy Goeler, A-B InBev’s CEO of Craft, said it has a similar goal and explained that craft acquisitions are helping the company more closely connect with local craft drinkers. “Our goal is to continue to elevate beer as an industry,” he told attendees, calling the company’s interest in craft a “long term play.” Nevertheless, Goeler conceded that taking the “local magic” to new markets is “the hardest thing in the world.” It’s something
WINNER OF STARTUP BREWERY CHALLENGE 4 JACK ROUSE – CO-FOUNDER, BRAXTON BREWING (FAR RIGHT)
he experienced first hand when the company rolled its Goose Island brand out nationwide in 2012. “You really have to figure out how to connect and connect long term,” he said. “The life cycle of these brands is quick, so you have to be pretty good at building brands long term, investing in them, putting the right messaging out and have the right rotation of innovation. It is pretty complex.”
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35
High pressure processing didn’t need to dominate the discussion to make a statement during day one of BevNET Live in New York City. The emerging form of cold pasteurization did come up repeatedly during the day’s presentations though, permeating Stacey Galvez and Daily Greens founder Shauna Martin’s exploration of WhiteWaves’ investment in the new company. It was also addressed throughout Cyrus Schwartz and Chris Psuik’s dialogue on erstwhile distributor Dora’s Naturals’ foray into the technology. But the processing method really made its presence in the beverage industry felt during the afternoon’s New Beverage Showdown, in which four of the sixteen brands featured utilize it. Perhaps most telling about the interest in the method among industry gatekeepers, like those who were judging: all four advanced to the final round of six. 36 JULY-AUGUST 2015 BEVNET MAGAZINE
Cold-pressed cacao beverage Rau took the decision out of the judges’ hands by earning the majority of the audience vote, but even without that honor, Rau’s chances were looking pretty good. “I think this product is executed beautifully,” said Bill Weiland, founder of Presence Marketing Group, when offering his assessment of the San Diego-based brand. “I think with good marketing, the benefits of the polyphenolic compounds in this product are going to help this product become more mainstream fairly soon. I think it’s a winner.” Joining Rau in the second day’s final round were Subtle Tea, Meta Matcha, Ca-
ribe, H2Melon, and Sweet‘tauk, the latter three of which also use high pressure processing. But of course the day wasn’t all about pasteurization processes. Matt McLean, founder and CEO of Uncle Matt’s organic juice kicked off the festivities with a look at the opportunities as well as the obstacles of being a supply-based brand (we’re looking at you regarding the latter, citrus greening disease). Following the discussion of the investment process in Daily Greens, there was a note of discord on the whole topic of HPP: investment banker Nicole Fry warned of having too much faith in the process alone and the market getting overcrowded. “There will be a shakeout,” she said. “You’re going to see a lot of small brands struggle.” Fry, an investment banker with First Beverage Group, did couch her discussion in the idea that there are many new (above) JACK BELSITO – CEO, VOSS WATER
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The afternoon came to a close with a presentation from Tripp Keber, CEO and co-founder of Colorado-based Dixie Brands, makers of THC-infused sodas Dixie Elixirs. A leader in a young but already extremely lucrative category, Keber’s remarks offered a sobering reality for anyone doubting JUSTIN PROCHNOW – PARTNER AT GREENBERG TRAURIG, LLP the legitimacy and GREG FLEISHMAN – CEO OF PURELY RIGHTEOUS BRANDS opportunity in the MIKE BUSH – EXECUTIVE VICE PRESIDENT OF GANEDAN commercialization followed the IRI/SPINS presentation in a of recreational cannabis, which brought in sit-down with BevNET Editor-in-Chief Jeff $700 million in sales in 2014 in Colorado Klineman, discussing the current competialone. Keber’s presentation also made a tive climate of the bottled water market play at people’s morality. and his experiences as the head of both a “If you’re willing, and you have the large company and a small one. interest, become a brand advocate for the Next up was Susan Klug, Executive plant,” Keber asked of the audience. “It’s Vice President and Chief Marketing Ofimmaterial if it’s Dixie or a competitor, ficer of Unified Grocers, who explored because marijuana exists on every street supermarket trends and pointed at HPP corner in the United States and around beverages, cold brew coffees, plant based the planet, and it’s beverages, probiotics, craft soda, and going to continue. clean energy as categories expected to But why invest in a continue to see growth. product that fuels “The most important thing you can narco terrorists when show,” she said, “is that you’ll grow a you could invest in category, not just your brand.” a product that will The New Beverage Showdown returned build schools?” with its final round of six after a brief The munchies had started to set in pretty intermission, as Rau, Caribe, H2Melon, Sweet’tauk, Subtle Tea, and Meta Matcha hard by this point, so extended their two minute pitches from with that, attendees headed downstairs for Tuesday’s first round to longer five minute some h’ordeuvres and presentations, padding out their origin stories with their respective business modhappy hour cocktails. els. The competition was palpably tighter BevNET Live day NICK GIANNUZZI – FOUNDER OF GIANNUZZI GROUP LLP this round, and the judges didn’t mince one was in the books. words in offering criticism on packaging, There was no hangover on Day Two, Later, in a presentation on the perks of positioning, and the inherent challenges however, and things went right back to premium pricing, Q Drinks CEO Jordan facing these brands’ products. serious business. Silbert shared the story of his brand of Speaking of challenges, Chris CampRetail data experts Larry Levin of IRI high-end cocktail mixers and how the bell, Daniel Sullivan, and Jesse Altman and Kathryn Peters of SPINS set the company’s “running lean for survival” (CEOs of Chameleon Cold Brew, Temple action-oriented tone for the day in an model has allowed for significant growth Turmeric, and Whynatte, respectively) introductory presentation on how brands without significant spending. On the took the stage for a panel exploring how other side of that approach, Isopure CEO accelerate and the process of graduating all three had made significant and necesfrom the natural channel to some of the Chris Hickey discussed the value of putsary changes to their brand and product bigger retail channels, offering a precursor ting ad dollars towards brand building within the last year. for Jack Sinclair’s discussion later in the within the sports nutrition category, as “You have to constantly pivot, update, afternoon on achieving Walmart-level scale. well as ways that brands can think about and recreate and keep things fresh,” said Voss Water CEO and beverage industry whether to focus on just one channel or icon Jack Belsito, who used to run Snapple, Sullivan. “Especially in beverages it’s an pursue a wider set of retail venues. brands coming of age, and that entrepreneurs should remain focused on promoting brand functionality. That led into a three-pronged attack from Greg Fleishman (CEO of Purely Righteous Brands), Justin Prochnow (Partner at Greenberg Traurig, LLP) and Mike Bush (Executive Vice President of Ganedan) who tackled the delicate, multifaceted balancing act brands must perform when going about making and marketing functional claims for their beverages. “You really have to make sure you know what you’re saying,” Prochnow warned the audience of entrepreneurs of using terms like “Raw” “Natural” and “Rich in ____” when describing their products. “It’s not even the FDA as much as it’s plaintiff lawyers who are out there looking for the misuse of these words.” Nick Giannuzzi, a seasoned deal lawyer who works with growing food and beverage brands, walked the audience through some of the levers of control that can keep founders independent. The worst outcome for some, he said, has been founders who lose control of their boards and wind up in unfavorable situations even as their companies sell.
38 JULY-AUGUST 2015 BEVNET MAGAZINE
and emotional value.” Max Baumann, CEO of Just Chill relaxation beverage, who participated in that forum, touched on that latter part as well, taking the audience behind the curtains of Just Chill’s recent lowcost-but-impactful social media efforts. After lunch, Laura McCord of KeHE distributors followed SUSAN KLUG – EVP & CMO OF UNIFIED GROCERS up on Susan Klug’s REBECCA MESSINA – SVP OF MARKETING AT VEB earlier exploration MAX BAUMANN – CEO OF JUST CHILL on what’s hot in grocery and gave brands a set of guideincredibly crowded space so you have to lines to follow through to achieve distribube very much aware of what’s on trend, tion within these unique channels. “Tailor what’s the market environment and what your retail strategy,” McCord instructed people are resonating with.” the audience of entrepreneurs, warning Presenting findings from Coca-Cola’s Venturing and Emerging Brands’ “Found- of the fate that awaits brand owners who approach retailers without knowing what ers Forum” Rebecca Messina, Senior Vice they stores are currently seeking. President of Marketing at VEB, spoke on Louis Barone, Senior Vice President the company’s goal of finding brands that and Division Head of IDB Bank and Greg hit the “sweet spot of commercial value
Wank, Executive Partner at Anchin, Block, & Anchin LLP followed McCord with a look at inside lending in the industry. John Gianuzzi of Sherbrooke Capital furthered the financial discussion by honing in on an existential question: “Are we in a bubble?” The conference began to wind down with a three-armed panel consisting of Kevita co-founder CEO Bill Moses, Bell Advisory Group Founder David Bell and a return from Baumann to discuss maintaining competitive advantage by defining categories. Discussed within were Moses’ recent decision to take a leadership position in the ongoing issues surrounding alcohol content in the kombucha industry, as well as Baumann’s flag planting of his own in the relaxation beverage space, one that has suffered due to regulatory concerns about melatonin use. Finally, riding the momentum of their strong showing in Tuesday’s semifinals, San Diego-based high pressure processed cacao beverage Rau was crowned winner of the New Beverage Showdown to bring BevNET Live to an end. Like Tio Gazpacho in December, Rau saw a clean sweep victory, winning both the audience’s vote as well as the judges’.
BEVNET MAGAZINE JULY-AUGUST 2015
39
Amid a sustained tilt toward consumption of better-for-you foods and beverages, as well as surging demand for “clean labels” -- those products containing only simple, natural ingredients -- the market for consumer packaged goods has fundamentally changed. Yet, sports drinks, particularly category leaders Gatorade and Powerade -- each of which market products formulated with artificial sweeteners and colors -- have yet to be dramatically affected by the new landscape. In fact, both continue to experience growth in their core offerings. That isn’t to say sports drinks with natural formulations haven’t resonated with consumers, but a big speed bump appears to be prevailing consumer opinion that current options on the market are, on the whole, healthy beverages. In its 2015 Global Health and Wellness Survey, market research firm Nielsen found that while “natural foods with beneficial ingredients are most desirable,” sports drinks are often classified in the same vertical for healthy drinks as water, dairy-based shakes and tea. Thus while Powerade and Gatorade continue to dominate the overall category, beverage companies promoting natural func40 JULY-AUGUST 2015 BEVNET MAGAZINE
tionality, particularly with products that are electrolyte-packed and nutrient-rich, often seek to align themselves with the segment. Paving the path is the remarkable success in marketing coconut water as a sports drink that, while subtly shifting, has given way to a range of plant-based and naturally formulated beverages seeking to emulate a similar path. COCONUT WATER EVOLVES BEYOND THE SPORTS CATEGORY Ironically, coconut water, which soared in popularity once promoted as a natural and hydrating isotonic, is a category in transition with some brands gradually stepping away from a direct association to sports drinks. Vita Coco and Zico were among the first to market coconut water as a sports drink, positioning the plant-based beverage as a super hydrating liquid naturally laden with electrolytes, including potassium and sodium. The marketing strategy netted droves of buyers, with both Vita Coco and Zico aligning their brands with well-known professional athletes, such as Alex Rodriguez, Kevin Garnett and Marshawn Lynch. The efforts were a key piece of the growth of coconut water into
a category worth $400 million in the U.S. Over the last year, however, Vita Coco and Zico have gradually placed less emphasis on coconut water as better-for-you sports drink in favor of marketing designed to achieve broader appeal for the beverage. In 2014, Zico placed its “Team Zico” cadre of athlete endorsers on the back burner and reimagined the brand as an everyday thirst-quencher, enlisting actress Jessica Alba as a spokesperson for its new “Crack Life Open” campaign. Meanwhile, Vita Coco, which just 10 months ago had announced a new professional athlete-driven marketing campaign titled “Drafted by Nature,” recently switched gears and is now focusing on a global advertising initiative called “Stupidly Simple,” which is intended to simplify messaging of coconut water to that of a natural, refreshing beverage. Moreover, Vita Coco Sport, a product line born from a partnership with Target, was short-lived on the market. Heralded as a “coconut water based sports drink that tastes like the sports drink you love, but is all natural,” the beverages were formulated with no artificial ingredients or additives. Vita Coco positioned
the products as “a healthy alternative for consumers who are tired of artificial, sugary, laboratory-processed sports drinks,” but they appeared to gain little interest among consumers. Arthur Gallego, a Vita Coco spokesman, stated that the line “was created solely for the first Target ‘Made to Matter’ program, and Vita Coco passed on participating this year, to focus on global expansion.” Additionally, sports drink brands BodyArmor and Greater Than, which launched promoting coconut water as a key ingredient in their products, are downplaying it. In particular, a series of packaging revamps have gradually eliminated all imagery related to coconut water on the products’ front labels and reduced their mentions almost to an afterthought. Greater Than, a sports drink brand distributed primarily in the Chicago market, recently underwent a makeover that more prominently describes the product as a sports drink than in previous iterations and now calls out a natural, low-calorie and Non-GMO formulation, attributes that are most in demand among today’s consumers, said Greater Than co-founder Jon Sider. “If you look at the [old] package, it says ‘coconut water plus electrolytes,’” Sider said. “People… just didn’t know what it was. Coconut water adds to the unique combination of ingredients that we use, but it’s not who we are. And we had to re-evaluate the hierarchy of what was important, and coconut water was not number one, number two or number three.” Despite his belief that Greater Than finally has the right positioning to achieve wider sales and distribution, co-founder Mark Sider believes that the brand, which contains no artificial ingredients, is ahead of its time. Noting that most consumers haven’t embraced natural products in the sports drink category with the same vigor that they have in other beverage segments, he remarked on the importance of being patient and having the capital to “stay in the game.” “By no means are we a well-capitalized beverage brand,” Sider said. “But if we were poorly capitalized, we would have gone out of business in 2011; we were too far ahead of the curve. And the packaging was so wrong. You’re bound to make mistakes, so you need to have capital to survive. It’s been five years for us, and we’re just coming out with a package now that we feel confident in enough to launch outside of the Midwest.” While it’s still a long way from household name status, Greater Than has picked up a number of significant distribution wins, having landed national, chain-wide placement in specialty grocer The Fresh Market and gained shelf space at Wegmans stores in the Northeast and Mid-Atlantic. Jon Sider credits the recent success to a more solid foundation for the brand, one rooted in its embrace of the word “sports drink,” which he says does not have as negative a connotation as it did in recent years. SPORTS DRINKS PICK UP STEAM... AND LIKE-MINDED BEVERAGES Indeed, growing negative sentiment toward the sports drinks drove a three-year decline in volume sales before the category embarked on an upswing in 2013. Recent data compiled by global analyst firm Beverage Marketing Corporation showed 2014 sports drink volumes reaching 1.4 billion gallons, up 3 percent from the year prior. It was the first time that the category had exceeded 1 billion gallons since 2011. The shift in momentum has elicited greater activity from brands wanting to play in the category, particularly from plant-based and juice beverages. BEVNET MAGAZINE JULY-AUGUST 2015
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The emergence of maple water is one example. Since late 2013, maple water brands, including Happy Tree, Seva, Vertical Water and Drink Maple, have come out of the woodwork (so to speak). Each uses maple tree sap, a liquid said to have significant nutritional content, including manganese, calcium along with several other minerals and vitamins. While the threat of class-action lawsuits has kept most health claims at bay, brands tout hydration qualities and nutrients in the liquid as beneficial for athletes. Drink Maple co-founders Kate Weiler and Jeff Rose cite maple water’s superior hydrating effects as a key part of their diet as triathlon competitors and one of the primary reasons for launching the brand. Drink Maple, which debuted in a single-SKU 8.4 oz. Tetra Pak carton, recently added a new 12 oz. HDPE bottle that is contoured for grip, a package designed to meet the needs of active consumers. Noting that consumers “immediately draw the comparison” between coconut water and maple water, Weiler said that as a result they more easily grasp the idea of a plant-based hydration beverage. “We have a lot of consumers that don’t like the taste of coconut water, but love the idea of natural one-ingredient, plant-based hydration,” Weiler said. She believes that the sparingly sweet essence of maple water is an edge that will let it win new consumers. Beet juice, on the other hand, has a much more divisive flavor, but it’s a beverage that is also chasing sports drink consumers. Although the segment is -- as might be expected -- tiny, beet juice has gained a following among athletes who praise its reported benefits, which include increased endurance and improved blood and oxygen flow to the muscles. Auburn University’s football team has been drinking beet juice before games since 2013, and like Drink Maple’s co-founders, the beverage is growing in popularity among triathletes as well as marathon runners, cyclists and body builders. The category currently counts Beet Performer, Red Ace and Love Beets as players in the nascent space. Unlike maple water, some in the beet juice arena are quick to share claims about the drink’s efficacy. “Beet juice is one of the first all-natural sports beverages backed by real science,” says Matt Herzog, the president of Beet Performer. “It’s been found to not only boost oxygen availability to muscles during moderate- and severe-intensity activity, but also increase time to exhaustion during high-inten42 JULY-AUGUST 2015 BEVNET MAGAZINE
sity activity by 16 percent. “The stamina and strength benefits of beet juice have convinced college and pro sports teams as well as professional runners and cyclists.” Perhaps an even smaller category is cherry juice, a segment that has nonetheless attracted widespread interest for its antiinflammatory properties. The category is dominated by Cheribundi, which markets several lines of tart cherry juice beverages, and, in addition to retailers throughout natural and conventional retail channels, sells product to over 100 professional and college teams, which covet the beverage based on studies that have linked regular consumption of tart cherry juice to an acceleration of post-workout recovery and reduced muscle pain. Cheribundi, which is endorsed by N.F.L. players Devin McCourty and Jason McCourty -- the twin brothers are also equity shareholders in the brand -- doesn’t pull any punches when it comes to its association with well-known sports teams. The brand’s website opens to a page showing logos of the U.S. women’s soccer team, Duke University, New England Patriots, University of Virginia and Chicago Blackhawks, asking “What do these champion teams have in common?” and answering with the brand’s “Powered by Cheribundi” tagline. With sports diversifying, and consumers seeking specific functionalities that fit with their diets, more championship claims could be on the way.
BRAND
DOLLAR SALES
YEAR CHANGE
Gatorade Perform
$3,230,869,504
2.43%
Powerade ION4
$766,566,976
-7.54%
Gatorade Frost
$458,670,048
7.91%
Gatorade G2 Perform
$368,499,200
-18.90%
Gatorade
$274,373,952
60.30%
Gatorade Fierce
$223,970,720
306.87%
Powerade
$211,996,912
27.97%
Powerade Zero ION4
$192,351,200
-1.03%
Gatorade G2
$45,589,008
8.16%
Gatorade X Factor
$31,331,886
23.51%
Bodyarmor
$22,103,100
147.79%
Powerade Zero
$18,723,046
-11.97%
Gatorade All Stars
$17,563,754
55.65%
Private Label
$14,801,244
-15.08%
Gatorade Xtremo
$6,754,443
88.94%
Honest Ade
$6,155,026
-20.68%
All Sport
$1,596,616
9.83%
Vita Coco
$754,031
N/A
Nawgan
$669,694
-40.61%
Gatorade Recover
$617,764
-86.16%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15
Brand News
Sports Drinks
Greater Than is officially Non-GMO Project Verified. Since its packaging redesign last year, the brand has continued to gain distribution through UNFI & Kehe Distributors as well as within the club channel, where it’s currently available in 70 Costco warehouses across 12 Midwest states. The brand’s three flavors include Tropical Infusion, Pomma Berry, and Orange Mango, all of which clock in at 60 calories and 14 grams of sugar in a 16 oz. bottle.
Gatorade has elicited the services of its brand ambassadors for its annual “Beat The Heat” educational campaign. This year, J.J. Watt, Jimmie Johnson, Usain Bolt, Eli Manning and April Ross, among others will team up with Gatorade and the Korey Stringer Institute to raise awareness among athletes, parents and coaches on proper hydration. As part of the campaign, the aforementioned athletes will visit youth sports camps across the country.
Good On Ya underwent a rebrand earlier this year, emerging as a sports drink with a focus on women’s health and fitness. The organic, Non-GMO Project Verified and stevia-sweetened beverage has since rolled out into Whole Foods’ Pacific Northwest, San Diego, Rocky Mountain and Midwest regions via UNFI.
POWERADE tapped NBA star Derrick
Protein2o has recently gained distribu-
tion at Jewel-Osco, Lunds and Byerly’s, Giant Eagle and Fareway. The company has also announced plans bring its protein-infused waters to Canada later this year by way of a partnership with beverage distributor Unique Foods Canada. Golazo is now USDA Organic Certified.
All four organic flavors are now rolling out in natural and general grocery chains throughout the West coast and are available online at Amazon.com. In June the company kicked off its “Work Out With a Pro” sweepstakes at retailers throughout the Pacific Northwest, giving participants the chance to train with top professional soccer players. Golazo’s hydration drinks boast half the sodium of traditional sports drinks and are non-GMO Project verified and gluten-free certified. Nth Degree has brought New York
Yankees legend Mariano Rivera on as a company spokesman and minority partner. Rivera will head the company’s new “What I Put In My Body Matters” advertising campaign that launched in the New York metro area in June. All Nth Degree products are fortified with electrolytes and B Vitamins and contain no artificial flavors, colors or preservatives.
44 JULY-AUGUST 2015 BEVNET MAGAZINE
Rose for its latest ad, entitled “Rose From Concrete.” Filmed in Rose’s hometown of Chicago the commercial borrows the words of the late Tupac Shakur, whose poem “Mama’s Just A Little Girl” narrates the 60-second spot. The brand also launched its “Just A Kid” campaign with advertising agency Wieden+Kennedy to support young athletes by donating to the Boys & Girls Clubs of America. Body Armor took some light-hearted
shots at its Goliath-sized rivals in a recent star-studded commercial entitled “This Is Now.” Starring company brand ambassadors Andrew Luck, James Harden, Rob Gronkowski, Mike Trout, Richard Sherman, Buster Posey and Skylar Diggins, the new commercial also pays homage to icons of decades past. In April, Body Armor announced a multiyear deal to become the official sports drink of the Los Angeles Angels. INVIGORADE has been steadily adding distribution for its natural endurance beverage, announcing new placements at Gelson’s, Bristol Farms, and Fresh & Easy since the top of the year. The Hermosa Beach-based company is currently distributed through UNFI, Nature’s Best, and DPI Specialty Foods. POWERCOCO’s coconut water sports drink boasts six times the potassium, half the calories, and half the carbohydrates of the leading sports drink. The brand is now available at over 4,000 retailers across the United States, including Sprouts, Whole Foods, Albertsons,
Walmart Neighborhood Markets, and most recently Public and Kroger. LifeAID has expanded the distribution of its Crossfit-friendly sports drinks through UNFI, which will carry the brand’s products on both coasts. Stores includes in the initial roll out are Mollie Stones and New Leaf on the West coast and Earth Fare and Giant Eagle stores on the East. Designed for the demanding needs of an active and healthy lifestyle, FitAID is certified glutenfree, Lurong Paleo Challenge approved, and has only 45 calories per can. Agua, previously known as Agua Enerviva, has dropped the its last name as part of a greater brand revamp. The brand also recently launched in Boston via DSD distributor Great State Beverages and will also soon be available at one of the country’s largest grocers, Kroger. The supermarket giant has signed on to carry Agua’s energy water at 500 locations in the Midwest and Texas. The company has also developed a
line extension called Agua Fruit Essence, which offers zero-calorie, unsweetened waters infused with electrolytes. NuAquos, fresh off a packaging redesign,
has been named the official sports drink and sideline beverage of the Arizona United soccer club. In January, the company furthered its penetration into the convenience channel by partnering with Quick Chek, one of New Jersey’s largest c-store chains. Tu Me, an all-natural turmeric-infused sports drink, is now available at LA Fitness centers across Southern California through AVT, Inc, a leading manufacturer of ‘healthy living’ vending machines. Kill Cliff entered 300 Walmart stores in the brand’s home state of Florida this year, as part of the brand’s push into more conventional retailers. The brand also recently debuted Berry Legit, the fourth addition to its line of low-calorie exercise recovery sports drink.
to refresh your water aisle, contact info@COREnatural.com @ COREwater BEVNET MAGAZINE JULY-AUGUST 2015
45
Whole leaf, real-brewed bottled tea was hardly in vogue when Seth Goldman and Barry Nalebuff showed up on the scene with Honest Tea in 1998, but 18 years later their company is crushing it. Fueled by consumers’ migration towards healthier refreshment options and “just a tad” bit of help from The Coca-Cola Company’s distribution network, Honest stands today as the top-selling organic bottled tea brand in the United States, having found success well beyond natural and organic grocers, even moving on a final frontier: the convenience channel. In April the company announced arguably its most mainstream move since its acquisition by Coke in 2011: Honest’s entry into Wendy’s nationwide. 46 JULY-AUGUST 2015 BEVNET MAGAZINE
“It’s another breakthrough,” Goldman says with excitement of his brand’s placement at the fast-food chain. “And we did it without dumbing it down. It’s still organic. It’s still fair trade. We didn’t take any shortcuts.” It’s largely true that Honest’s success has come without compromising the contents of its bottles. But with the brand’s increase in plastic packaging, line extensions of the canned and carbonated varieties, and frankly its mere presence at a Wendy’s, it’s not a stretch to say that Honest’s crossover success has seen the brand’s positioning shift away from that of an upscale premium product. Pricing is the most common indicator of the phe-
nomenon. The brand, playing by conventional grocery rules, is no stranger to the buck-a-bottle promotion. Which is fine, by the way, but Honest’s ability to bring a high-quality organic product to the masses at a value price begs the question of how much consumers care about the next level: an upper echelon of premium teas, outside of just the general organic, non-GMO and fair trade trends that are being seen across all food and beverage categories. Can readyto-drink tea enjoy a full-on “third wave” like coffee currently is, and if so, what’s it going to take to get there? By third wave, we mean higher production value, higher cost, cutting edge
Bringing
natural tea products into focus. F LAV ORS.
ESSENCES.
P OWD ER S.
SI G N ATUR E TEA TOOLS .™
Robertet is a closely - held multinational company whose vision is long - term and whose technologies are focused on the flavors and aromas that nature always intended. For all of your flavor and tea ingredient needs, call Robertet at 732- 981- 8300, or send an email to Solutions@RobertetUSA.com.
TECHNOLOGY • CREATIVITY • INNOVATION
quality to set it apart from the store hierarchy. The ever-premiumizing Harmless Harvest company took a stab at that third wave with a cold-brewed, “raw” Namacha line in a couple of brand iterations, but finally gave up on it earlier this year. Does that mean closing the book on high ring, high end tea items? Folks aren’t done yet. At this point, going organic, non-GMO, and fair trade is more dotting the i’s and crossing the t’s than it is offering innovation, however, so establishing a significant point of differentiation is critical for brands aiming to Brand
establish themselves as top tier products worth a premium price tag. Chicago-based Inko’s, for one, sees opportunity in the premium tea space. It anted up recently, checking off organic certification and non-GMO from its todo list earlier this year. Prior to its acquisition by Wholesome Tea last year, Inko’s had gone down market with at least some of its offerings - a canned energy drink line, a 64 oz. family size plastic bottle. Now, it’s the prestige of its rare and highly prized white tea that Inko’s Chief Marketing Officer Andy Horrow says will position the brand to win in Gen 3 of tea. “That’s what we hang our hats on,” says Horrow. “That our white tea is the least processed tea, that it’s the richest in antioxidants, and its subtle taste too.” Other people are going for it too. Less subtle tea varietals like shincha, oolong and the currently white-hot matcha also seem to gaining traction, positioned as a specialty product with their ceremo-
Dollar Sales
Change vs. year earlier
AriZona
$674,044,416
2.21%
Lipton Pure Leaf
$463,748,256
35.61%
Lipton Brisk
$348,054,528
1.07%
Lipton
$326,004,832
29.12%
AriZona Arnold Palmer
$211,217,776
-5.58%
Snapple
$210,012,272
-0.55%
Gold Peak
$197,106,016
38.68%
Lipton Diet
$192,222,592
-9.90%
Diet Snapple
$180,609,904
-3.05%
Peace Tea
$68,711,288
-13.04%
FUZE
$61,261,092
-10.40%
Private Label
$60,093,876
0.38%
Tradewinds
$46,015,068
0.03%
Honest Tea
$41,962,448
12.62%
Nestea
$30,338,620
83.63%
Sweet Leaf
$17,226,066
-22.84%
Xingtea
$13,729,005
7.61%
Argo Tea
$13,042,195
65.08%
Marley’s Mellow Mood
$12,694,960
-7.17%
Peace Tea Caddy Shack
$11,347,319
-24.54%
SOURCE: IRI, a Chicago-based market research firm (@iriworldwide) 52 Weeks through 5/17/15
48 JULY-AUGUST 2015 BEVNET MAGAZINE
MATCHA’S MOMENT From the New York Post naming it “New York City’s hot new cult,” to its spotlight on NBC’s “The Today Show,” to co-signs from the likes of Cindy Crawford, Dr. Oz and Cameron Diaz, a recent wave of publicity has thrust matcha in front of the eyes and ears of the general public. And while the explosion of coverage from mainstream media might suggest otherwise, the popularity of the Japanese powdered green tea beverage is hardly an overnight success story. In fact, matcha’s got a history that dates back centuries, so what’s with all the fuss now? The rise of brick and mortar stores offering a matcha cafe experience like Brooklyn’s MatchaBar have further accelerated the buzz, but if matcha’s truly poised to go mainstream, it will likely require more than the visibility the current hype cycle is providing. To make the entry point into the product more accessible, brands like Jade Monk, Vivid Drinks, Motto and Teapigs have ushered in matcha in a flavored, ready-to-drink bottled format, galvanizing existing tea drinkers looking for innovation while also bringing new users into the fold who are intrigued by the beverage’s antioxidantrich and clean energy properties. “Getting the consumer to buy a tin of matcha, a whisk, and a bowl is a lot of hardware,” says Tea Pigs’ US General Manager Matthew Wood. “So for this to be a long term permanent trend, the idea is to get matcha in front of more people and find new ways to make it approachable.”
nial feels accompanying their functional health benefits. But for all its excitement amongst tastemakers, matcha is still a product that strays pretty far from what the average American palate may be ready for. Production-based Japanese tea giant Ito En has looked to capitalize on that buzz while accounting for that, introducing their new Matcha LOVE blended with green tea and flavors like vanilla and ginger to offer a matcha experience in a delivery system tailored to North Americans - plus no whisk required. “These under-the-cover trends are now emerging and people are looking where to latch onto,” says Adam Hertel, Vice President of Grocery & Natural Sales at Ito En North America. “So we’re helping to drive these trends and educate the U.S. market and lean on the fact that we can do this where other companies can’t because it would require sourcing and vertical integration from Japan.” New York-based Owl’s Brew, founded by admitted “tea-drinking boozers” Jennie Ripps and Maria Littlefield, has also gone up-market, inserting their teas into the trending cocktail mixers category; meanwhile, Chicago-based Argo is banking on the prestige of its brick and mortar shops
along with a nifty packaging play. Eric Skae, former CEO of New Leaf Brands, points to the education of the functional aspects of these products as a critical component of marketing a premium tea. “Most people still look at iced tea as only a refreshment beverage and there’s a limit to how much people will pay for refreshment,” says Skae. “Brands need to focus on that functionality aspect as well. That’s what got people to pay $3 for a coconut water or $9 for a green juice.” So innovation, education, and maybe a little bit of patience? Consumers likely aren’t going to go from Big Gulps to matcha in one fell swoop, which would explain why commodity brands like PepsiCo-owned Pure Leaf and Coca-Cola’s Gold Peak and Fuze (who both just joined the company’s billion dollar brands club) are performing so well currently. “That’s the natural progression,” says Eric Schnell, CEO of brand consulting firm MetaBrand and co-founder of Steaz, a organic and fair trade green tea brand. In cans and at a minimum premium price, Steaz, like Honest, targeted the value-conscious organic consumer more than those seeking a luxury brand, but they too had to play the waiting game in regards to what kind of tea
the American consumer was ready for. “When we first launched in Target in 2008 we didn’t perform well enough to get another rotation,” Schnell, who left the company in 2010 adds. “Seven years later it’s back in Target and flying off the shelves. Time cures a lot.”
BEVNET MAGAZINE JULY-AUGUST 2015
49
Brand News ZOOS has added distribution in Rhode
Island for its all-natural, real brewed, caffeine-free Greek iced teas. Available in Original, Peach, and Lemon flavors, the brand can also be found across its home state of Massachusetts in retailers like Roche Bros., Sudbury Farms, Wegmans, and Crosby’s Marketplace. TK Hibiscus is entering all Earth Fare
Markets and select Tops and A&P markets this summer. The brand’s four hibiscus teas - Classic, Cool Mint, Green Jasmin, and Yellow Ginger - will also soon be available for purchase online at Amazon. com. The brand can also be found at The Fresh Market, Whole Foods’ Mid-Atlantic region, Giant Eagle Market District, Shop-Rite, and Weis Markets. Third Street now has national distri-
bution of its organic, fair trade, and Non-GMO 14 oz. black and green iced teas. The brand comes in seven flavors, including Peach Black Tea, Half & Half Lemonade Black Tea and Unsweetened Green Tea, which can be found nationwide at Whole Foods Markets at a retail price of $1.99. Honest Tea has expanded its zero calorie beverage offerings, adding two new varieties of unsweetened, caffeine-free herbal iced teas. The new additions - Cinnamon Sunrise and Ginger Oasis - are brewed with real ginger and cinnamon and available in 16. oz. glass bottles at natural food stores and the natural food aisles of mainstream grocers nationwide. The brand also recently reformulated its popular Peach Tea, switching to black tea leaves for a more robust taste, and has converted its Honest Ade line of juice drinks in 16.9 fl. oz. plastic bottles into sweetened Herbal Teas. Cham has inked a distribution deal with
Dora’s Naturals, who will bring the cold brew black tea brand to the Metro NYC area and beyond starting in July. Cham, which is currently awaiting Non-GMO Project verification, will be available as
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Iced Tea a Whole Foods exclusive in the grocer’s North East region, for 60 days. Jade Monk has announced its expansion into the New York City market by way of a distribution partnership with Rainforest distribution. Beginning in July, Jade Monk’s line of cold-brewed matcha green teas will be available at Fairway markets and Mrs. Green’s locations throughout the tri-state area. Little Me Tea’s line of tea, fruits, and
vegetable juice boxes for kids are available in four low sugar, organic and Non-GMO SKUs - Julia’s Tropical Tea, Zane’s Grape Tea, Fruit Punch Tea and Berry Tasty Tea, the latter of which won the Best of East Press Award at last year’s Natural Products Expo East trade show. The brand can now be found in retailers including Natural Grocers by Vitamin Cottage, Festival Foods, Farm Fresh, PCC Natural Markets, MOMs, Treasure Island, Dave’s Marketplace and Earth Origins. Little Miracles is further establishing
its presence in the United States with a new distribution agreement with Dora’s Naturals, who will begin carrying the organic, energizing tea throughout the metro-NYC area. Dust Cutter has introduced a new Peach
Tea Lemonade, joining the Jackson Hole-based brand’s roster of lemonades including its Huckleberry, Iced Tea, and Original flavors. The new offering will come in the brand’s signature 16 oz. Alumi-Tek bottle. Inko’s white tea is now USDA certified
organic and non-GMO, a transition that was profiled in The Chicago Tribune, NBC’s Extra news show and Yahoo! Finance upon its announcement. Additionally, the company has also added two new flavors to its lineup: Strawberry and Honey Lemon. Motto is a cold-brewed sparkling matcha
green tea made with five fresh ingredients
that boasts a time-released caffeine, providing consumers a “gentle and sustained boost.” It is available nationwide at Whole Foods Markets and other select retailers.
addition of two new flavors - Raspberry and Prickly Pear - to its Rooibee Roo children’s line. Additionally, the Louisville-based organic tea company recently completed a $2 million investment round.
Tea Of A Kind’s newest beverage, Orange
Recovery is hitting shelves this summer. Packed with B vitamins, guarana, caffeine, antioxidants and real brewed tea, the brand is promoting its new offering as “a quick reset after a long hard day.” The new offering will be packaged in the brand’s patented Gizmo cap technology that allows consumers to brew their tea with a twist of the cap. NOYU Teas’ ‘Samurai Defender’ and
‘Pure Green’ SKUs have been rolled out nationally through a distribution partnership with UNFI. The two flavors will be entering over 1,200 Safeway stores across the country. Earlier this year, the brand underwent a total packaging overhaul for its four beverages. ITO EN has introduced four new lightly sweetened additions to its Tea’s Tea Organic Line - Pomegranate Blueberry Green Tea, Lemon Mint Green Tea, Peach Ginger Black Tea and Hibiscus Green tea. Additionally, the company’s newly launched Matcha Love line (also organic) is currently available exclusively at Whole Foods before it begins entering other retailers nationwide in October. Steaz has added four new flavors of its
organic and fair trade green tea-based beverages. The new flavors - Lightly Sweetened Grapefruit Honet, Unsweetened Passion Fruit, Unsweetened Dragon Fruit and Zero Calorie Goji Blackberry - began entering more than 400 Whole Foods Markets in March at a price point of $1.69 per bottle. The company also recently brought on 2014 Super Bowl Champion Darrelle Revis as its first brand ambassador. Rooibee Red Tea unveiled a major packaging revamp at the 2015 Natural Products Expo West, which coincided with the
Texas Tea has added significant distri-
bution outside its home state by securing placements at all Sprout’s Farmers Markets’ 190+ locations. In March, the company unveiled a star-studded cast of new investors, including singer and actress Demi Lovato, and NFL stars Robert Griffin III, Brian Orakpo, and Jerry Hughes. AriZona Beverages has been steadily adding to its portfolio of co-branded carbonated drinks, collaborating with Welch’s for the launch of a line of sparkling juice drinks. The company also recently introduced two new flavors - Peach Passion Fruit and Black Raspberry - of its Skinnygirl Sparklers line, a partnership with Real Housewives of New York star Bethenny Frankel. Lipton unveiled a new line of sparkling iced teas at the top of 2015, introducing the brand extension in Lemonade, Raspberry and Peach flavors. The brand celebrated the launch by partnering with actress Brittany Snow and Brooklyn-based alternative rock band American Authors for a promotional concert in Park City, Utah. The Coca-Cola Company has two new additions to its roster of billion dollar brands, as Gold Peak and FUZE both passed $1 billion in annual retail sales in 2014. Since then, FUZE has tapped Mr. T (of Rocky III fame) as the new face of the brand and embarked on a summer ad campaign with its new spokesperson at the forefront. Nestea launched “A Taste of Freedom”, an international ad campaign targeting 34 countries outside of the United States. The brand elicited the services of Norwegian singing and songwriting duo Nico & Vinz for the campaign’s anthem “Fresh Idea”, which will be used throughout the campaign’s efforts.
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n T t e i d e r r e g n n ds I F I V E F O R F U N C T I ON B Y : J E F F R E Y K L I N E M AN
Why look at a pill? All of these natural functional products are available in beverages right now: and they’re growing and on-trend, with brands deploying these ingredients all receiving investment in the past year, from Dixie (cannabis) to Vega (plant protein). So let’s see why products are increasingly turning to these ingredients – and look at alternatives, as well.
PLANT-BASED PROTEIN Wonder why White Wave paid $550 million for Vega? You shouldn’t be: plant proteins are hot, according to formulators. While whey is well-known as a highly effective, bioavailable source of the muscle-building stuff, plant sources are vegan-friendly, considered more renewable and are in vogue with new “clean label” marketing initiatives. Rice, pea, oat – even algae are growing. See also: grass-fed milk protein, which is as clean-label as it comes for stuff that comes from animals.
CANNABIS Hey, we know, it’s illegal in 46 states. But the four that have it are all gearing up for an edibles – and drinkables – revolution, and finding the right way to blend it into a tasty, memorable drink will go a long way toward making new brands soar. That said, there’s a key caveat – when more than 80 percent of products are improperly labeled with the amount of THC in the mix, either there needs to be better operational oversight or less laziness on the production line. Regardless, cannabis extracts are fast becoming a highly relevant market, and brands that know how to work with it will have an advantage in the new wild west. See also: Kava, which has once again started to appear in drinks like Taki Mai and Kava King.
TURMERIC As inflammation response becomes more widely discussed in the medical community, the level of curcumin in this Indian root is fast becoming the latest standard for measuring effectiveness. Not that the science is there all the way – but at least creating a euphemistic standard is better than nothing. Meanwhile, it’s moved toward more mainstream products as an ingredient, getting dumped in everything from HPP juices to OJ. Look for more definition of the benefits of this ingredient as the months go on. See also: broccoli, which has a high curcumin count when raw.
FAT From avocado to coconut cream, healthy, monounsaturated fats are migrating into beverages because of the increased influence of meat-based bars, nutritional studies that show that fat can burn quicker for athletic performance, and to increase the complexity of nutrition in meal-substitute beverages. It might seem anathema to the idea of calorie control, but the richness of fat – also present in some nut blends, which add body as well as taste – can make them much more appealing from a flavor profile. See also: fish oil, the king of Omega 3s.
MUSHROOMS New companies like Four Sigma Foods and Back to the Roots (grow your own kits) are making a case for adding reishi mushrooms to drinks, moving them from their encapsulated form. Considered an immunesystem modulator, it’s also an ingredient that can appear in a variety of products and blends, giving them an adaptogenic punch. Close behind are chaga mushrooms, a hard fungus found largely in Russia; it’s also believed to help keep the immune system in balance. See also: Matcha – if green tea is good, then concentrated, dried, smoked and powdered green tea must be better, right? 52 JULY-AUGUST 2015 BEVNET MAGAZINE
expert
FLAVORISTS
Brand News Chemi Nutra. The cognitive function and physiological effects of Chemi Nutra’s AlphaSize Alpha-Glyceryl Phosphoryl Choline (A-GPC), a raw ingredient that can improve mental clarity and boost physical performance, were compared to those of caffeine’s in a recent study performed at Angelo State University. The yet-to-be published results were presented at the Annual International Society of Sports Nutrition conference in Austin, Texas in June.
Functional Ingredients and vitamin B6 levels in the body, which are cofactors for enzymatic reactions and may play a part in muscle function and exercise performance. NP Nutra, a global supplier of premium quality ingredients for dietary supplements, functional foods and beverages, recently introduced Organic Beet Root Juice Powder to its Nutra Organics line of products, joining Yacon and Monk Fruit in the company’s lineup of alternative sweeteners.
Ganeden has partnered with 25 new
food and beverage manufacturers so far in 2015, launching 43 new probiotic SKUs around the world. There are now more than 150 food and beverages containing Ganeden’s patented probiotic GanedenBC30. Unlike other probiotics, according to the manufacturer, GanedenBC30 is a spore-forming probiotic bacterium that can survive through the heat and pressure of manufacturing processes, the challenge of shelf life and the acid and bile it is exposed to during digestive transit. Ingredion has agreed to purchase Kerr
Concentrates, Inc., a privately held producer of natural fruit and vegetable concentrates, purees and essences, in a transaction of approximately $100 million. The acquisition arrives as another step in expanding Ingredion’s clean-label ingredient portfolio as the trend toward simple ingredients continues to grow.
Earthrise Nutritionals has recently completed construction on a $10 million extraction plant whose primary function is to extract phycocyanin, an FDA-approved natural alternative to synthetic blue food colorant. According to the company, the new facility will be fully operational and begin commercial production in September 2015. Nexira’s purified damar gum has been recently FEMA GRAS-approved for use as a stabilizer in the US under the brand name DAMAR-EZ. Damar gum is a natural exudate from the Shorea Javanica tree found in Southeast Asia.
World Food Processing has completed its initial product launch of PURISPea, a high in protein (80%) and Non-GMO Project Verified plant-based protein source. PURISPea is available in certified organic and can be used in multiple food manufacturing applications from beverages, protein powders, to cereals, bars and meat analogs.
Bioenergy Life Science, Inc is the maker of Bioenergy Ribose, a five-carbon carbohydrate that regulates the body’s natural process of energy synthesis. Bioenergy Ribose is the only branded and patented form of Ribose on the market and its safety is evidenced by its GRAS status (including a “no questions letter” from the FDA). According to the company the all-natural functional ingredient is already popular in a wide array of beverages and supplements and is quickly gaining the attention of food manufacturers due to its health benefits and energy functions.
InterHealth Nutraceuticals has recently released a new ZMA-3000 powder designed specifically for powdered beverage products. The powder is lightly sweetened with acesulfame potassium, sucralose and vanilla flavor and can be added to protein powders, powdered energy beverages, recovery powders or similar product formulations. According to the company, ZMA aids in replenishing zinc, magnesium,
Aloecorp’s ACTIValoe brand is standardized to 10 percent by weight Polysaccharides, certified by the International Aloe Science Council (IASC) and GRAS. According to SPINS – a leading information provider for the natural and specialty products industry, the U.S. market for functional aloe juices has grown 25.7% over the last year, reaching a value of more than $47 million as of April.
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Help your customers be well. And stay well.
SUMMER 2015
Manhattan Mashup By: Neil Martinez-Belkin
Is it a soup? A drink? A meal? Regardless, it’s a phenomenon. After all, it was only six months ago, during BevNET Live in Santa Monica, that Duane Primozich of Boulder Brands pointed to ready-to-drink gazpacho brand Tio Gazpacho, as a sign of the times in the beverage industry. “These nutso ideas are what everybody’s looking for right now,” Primozich said, hours before Tio Gazpacho advanced to the finals of the conference’s New Beverage Showdown. “Weirdo ideas like putting soup in a bottle and throwing it in the beverage case.” By the look of things at this week’s Summer Fancy Food Show in New York City, the “nutsos” are growing in both number and influence. Tio Gazpacho, which arrived at the Jacob Javits Center bearing new labels and a recently extended shelf life, was joined by a handful of other readyto-drink gazpacho makers like Mucho Gazpacho, Splendid Spoon, and Gina Cucina. Unlike Tio, which utilizes the emerging cold pasteurization technology high pressure processing (HPP), Mucho Gazpacho offers a heat-pasteurized take on the Spanish staple, with Green Gazpacho and Beet Gazpacho flavors set to launch later this summer to accompany the Miamibased company’s flagship Bravo Tomato product. Tio certainly also wasn’t the only brand present using HPP, a category that has only gained strength since early rumblings at the trade show a year ago. New York distributor Dora’s Naturals, which has even gone so far as to enter manufacturing the stuff, purchasing HPP capacity last Fall, boasted a bulked-up roster of brands using the technology at its booth, including Blueprint Juice, WTRMLN WTR, Rawpowthecary, Honeydrop, Pura Fruta and Jus by Julie, the latter of which showcased a set of 4 oz. HPP “booster shots,” which are set to begin entering retailers soon.
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refreshingly
HONEST
Š 2015 Honest Tea, Inc.
Fancy Foods Outside the HPP segment, Dora’s has also picked up London-based Little Miracles, as the organic energy brand continues to expand its presence and availability across the United States. The distributor also flexed its muscle in other bubbling beverage categories with a portfolio that includes Chameleon cold brew coffee, Sap on Tap maple water (developed in-house at Dora’s), and mixer Mocked Up Mocktails. Also distributed by Dora’s but with a nearby booth all its own was HPP coconut water brand Harmless Harvest, whose coconut water with coffee recently ended its six-month exclusive introductory period at Whole Foods Markets. Meanwhile, as the brand’s coffee-infused offering begins entering other retailers nationwide, Harmless Harvest is discontinuing production of the Namacha raw tea line it launched in 2013. The ready-to-drink teas on exhibit promoted the unsweetened, with Honest Tea sampling its new Cinnamon Sunrise and Ginger Oasis herbal varieties. Ito En, fresh off its victories at at the North American Tea Championship, has brought back it’s seasonal RTD unsweetened Shincha green tea for a limited run in Whole Foods that will begin in August. Additionally, the company unveiled four new lightly sweetened additions to its Teas’ Tea Organic line - Pomegranate Blueberry Green Tea, Lemon
Mint Green Tea, Peach Ginger Black Tea and Hibiscus Green tea, all of which contain 80 calories, a decrease from the company’s previous 120-calorie sweetened teas. “These have really resonated strongly,” said Adam Hertel, Ito En North America’s VP of Grocery and Natural Sales. “Having organic now is opening a lot of doors.” Cocktail mixers from all walks of life - tonics, bitters, ginger beers, even teas - also had a significant presence across the Javits center, with many of the brands featured being first time exhibitors. Powell & Mahoney, Arrowhead Farms (founded by celebrity party planner Bronson van Wyck), Cocktail Crate, Hella Tonic, Bittermilk, Owl’s Brew, Barsmith, and Q Drinks were all in attendance, representing a category that’s seen a recent influx of participants. Often positioned as a cocktail mixer, drinkable vinegar brand Pok Pok Som unveiled an upcoming line of carbonated, readyto-drink sodas, set for release in the fall. Introductory flavors will include ginger, grapefruit, thai basil and turmeric. Dylan Myers, Operations Manager at Pok Pok Som, called the line extension an easier entry point for consumers, both in its price point (the sodas are expected to retail at $1.99) and in easing the inherent challenges of getting people to drink vinegar. 58 JULY-AUGUST 2015 BEVNET MAGAZINE
SUMME R 2 01 5
A pristine new look from the soul of the volcanoes
Volvic is bottled in France in the regional park of the Auvergne Volcanoes, since 1961. Volvic’s filtration through 6 layers of volcanic rocks gives the water its unique mineral composition. The naturally occuring electrolytes and minerals such as calcium, magnesium, and its balanced pH of 7, provide Volvic’s lightness, authenticity and unique taste.
@volvicusa www.volvic-na.com / volvic@bwrgroup.com
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B E V N E T 3 Water
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N A T U R A L
PACKAGING: 16.9 oz. PET ATTRIBUTES: Kosher
G U I D E
Aloe Gloe - White Grape
ALO Pulp Free a division of EuroVita Corp.
B E V E R A G E
Arriba Horchata - Energy
SPI - West Port, Inc.
L.A. Libations
L.A. Libations
PACKAGING: 16.9 oz. PET
PACKAGING: 15.2 oz. PET
PACKAGING: 11 oz. Can
Pulp free aloe vera juice infused drinks
ATTRIBUTES: Certified USDA Organic
Caffeinated water with electrolytes and a high pH.
Alkame Water
Aloe Gloe - Coconut
Amy & Brian Coconut Water
Arriba Horchata - Original
Alkame Water inc.
L.A. Libations
Amy & Brian Naturals
L.A. Libations
ATTRIBUTES: Kosher
PACKAGING: 15.2 oz. PET
PACKAGING: 1 L Tetra Pak, 17.5 oz. Can, 10 oz. Can
PACKAGING: 11 oz. Can
Best Tasting Premium Oxygenated Alkaline Water
ATTRIBUTES: Certified USDA Organic
Aloe Gloe - Crisp Aloe
ALO Drink
Family Owned. 100% Original. Not from concentrate.
Arriba Horchata - Chocolate
Avitae Caffeine + Water
SPI - West Port, Inc.
L.A. Libations
L.A. Libations
Avitae USA, LLC
PACKAGING: 16.9 oz. PET
PACKAGING: 15.2 oz. PET
PACKAGING: 11 oz. Can
ATTRIBUTES: Kosher
ATTRIBUTES: Non-GMO Project
ATTRIBUTES: Certified USDA Organic
Healthy hydration with an all-natural energy boost
Real aloe vera juice and pulp infused drinks
Aloe Gloe - Lemonade
ALO Light
Arriba Horchata - Coffee
Bai5
SPI - West Port, Inc.
L.A. Libations
L.A. Libations
Bai Brands
PACKAGING: 16.9 oz. PET
PACKAGING: 15.2 oz. PET
PACKAGING: 11 oz. Can
PACKAGING: 18 oz. PET
ATTRIBUTES: Non-GMO Project
ATTRIBUTES: Certified USDA Organic
Low sugar aloe vera juice and pulp infused drinks
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ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher Bai5 Antioxidant Infusions
B E V N E T Bai5 Bubbles
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N A T U R A L
Boxed Water 250 ml Bai Brands
Boxed Water
PACKAGING: 11.5 oz. Can
PACKAGING: 250 mL Elopak
ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher
Boxed Water is now in a convenient kid size
Boxed Water Cartons 6 pack
Bruce Cost Ginger Ale PACKAGING: 12 oz. Glass ATTRIBUTES: Kosher
Chia\Vie Infusions Grapefruit Ginger
BRUCE TEA Splash Beverage Group PACKAGING: 12 oz. Can
L.A. Libations PACKAGING: 12 oz. PET
Celsius Lemonade Iced Tea
Chia\Vie Infusions - Pear Mint
Boxed Water
Celsius
L.A. Libations
PACKAGING: 500 mL Elopak
PACKAGING: 12 oz. Can
PACKAGING: 12 oz. PET
Convenient 6 pack of Boxed Water's 500 mL carton
ATTRIBUTES: Certified Gluten-Free
Combining 2 fine fruits with ginger undertones.
Black Medicine Iced Coffee
G U I D E
Natural ready-todrink teas inspired by Bruce Lee.
Bai5 Bubbles Sparkling Antioxidant Infusion
BC Limited Blood Orange & Meyer Lemon Ginger Ale
B E V E R A G E
Negative Calorie, Fat Burning, Healthy Energy
Bragg Organic Apple Cider Vinegar Drinks
Black Medicine
Bragg Live Food Products
PACKAGING: 11 oz. Can
PACKAGING: 16 oz. Glass
Exceptionally good ready-to-drink iced coffee
ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free
Celsius Sparkling Pineapple Lemon
Chimp Food Meal Replacement Drink
Celsius
Chimp Food
PACKAGING: 12 oz. Can
PACKAGING: 16 oz. PET
ATTRIBUTES: Certified Gluten-Free
100% Real, Raw Whole Food Meal Replacment Drink
Negative Calorie, Fat Burning, Healthy Energy
In a convenient refreshing drink.
Boxed Water 1 Liter
britewater : natural energy + electrolytes
Chia\Vie Infusions - Cranberry Lime
CideRoad Organic Switchel
Boxed Water
BriteBevCo, Inc.
L.A. Libations
CideRoad, LLC
PACKAGING: 1 L Elopak
PACKAGING: 33.8 oz. PET, 16.9 oz. PET
PACKAGING: 12 oz. PET
PACKAGING: 14 oz. Glass
1 Liter offering from Boxed Water is Better
ATTRIBUTES: Kosher Infused with green coffee bean extract
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ATTRIBUTES: Certified USDA Organic Apple Cider Vinegar, Ginger, and Maple Syrup. Yum!
B E V N E T Coco Libre Organic Coconut Water
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CORE HYDRATION®
B E V E R A G E
G U I D E
DARK DOG ORGANIC 50 Calories Energy Drink
DARK DOG ORGANIC Original Energy Drink
Coco Libre
CORE NUTRITION, LLC
DD USA Organic LLC
DD USA Organic LLC
PACKAGING: 500 mL Tetra Pak, 330 mL Tetra Pak, 1 L Tetra Pak
PACKAGING: 20 oz. PET, 24 oz. PET, 30.4 oz. PET
PACKAGING: 12 oz. Can
PACKAGING: 12 oz. Can
ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher
ATTRIBUTES: Kosher
ATTRIBUTES: Certified USDA Organic, NonGMO Project
ATTRIBUTES: Certified USDA Organic, NonGMO Project
Made with organic elderberry and green tea.
The REAL Energy Drink flavor, sodium free.
Perfectly balanced water with a pH of 7.4
USDA Organic, Non-GMO verified, No Sugars Added! Coco Libre Protein
Currant Affair Black Currant Juice Coco Libre PACKAGING: 11 oz. Tetra Pak ATTRIBUTES: Certified Gluten-Free, Kosher Coconut Water + 20g of Protein + NO Added Sugars!
DARK DOG ORGANIC Blood Orange Energy Drink
Connecticut Currant LLC PACKAGING: 53 oz. PET, 10.2 oz. PET Currant Affair produces fresh Black Currant juices
Diabolo All Natural French Soda
DD USA Organic LLC
Diabolo Beverages
PACKAGING: 12 oz. Can
PACKAGING: 16 oz. Can
ATTRIBUTES: Certified USDA Organic, NonGMO Project
Delicious All Natural, Low Calorie French Sodas
Contains 25% of Organic Blood Orange Juice.
DEFY
DRAZIL KIDS TEA
Consumer Health Brands
Drazil Foods
PACKAGING: 8pk 6.75 oz. Tetra Pak Drazil Kids Tea is a delicious blend of herbal teas infused with fruit juices for a taste kid’s love! PACKAGING: 7.5 gram Sticks/Sleeves Be Social. Feel Good. DEFY was created to HELP NEXT-DAY MENTAL ALERTNESS and ENHANCE ALCOHOL METABOLISM. The mix contains a blend of ELECTROLYTES, B-VITAMINS and AMINO ACIDS to mitigate the side effects of responsible alcohol consumption. DEFY contains nothing artificial, and no added sugar. Available in Orange and Pomberry. DEFY is the alcohol metabolizer of choice for on-the-go Millennials with an active social lifestyle. Prepare // Revive // Repeat. Connect with us @DEFY
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Drazil uniquely meets the growing consumer need for a lower sugar, nutrient-rich drink. BENEFITS -Brewed Organic & Fair Trade Herbal Teas -Naturally Caffeine-Free -Natural Source of Antioxidants -35% Less Sugar and 50% Fewer Calories than 100% Juice -No Added Sugar (sweetness comes from juice) -100% Vitamin C -All Natural, Nothing Artificial Refreshing, Delicious & Oh-So-Healthy! Get into the Goodness! Drazil is lizard spelled backwards. For more information and to see our cute chameleon, visit www.drazil.com
B E V N E T Drink Blocks
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Femme Forte Juice Cocktails
B E V E R A G E
G U I D E GoodBelly Probiotics
Fulhum
Drink Blocks
Femme Forte, LLC
Earthwater LLC
NextFoods
Drink Blocks Naturally Flavored Water
PACKAGING: 16.9 oz. PET
PACKAGING: 20 oz. PET
PACKAGING: 32 oz. Tetra Pak
ATTRIBUTES: Non-GMO Project
ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Fair Trade, Kosher, Certified B Corporation
ATTRIBUTES: NonGMO Project, Certified Vegan, Kosher
Specially formulated calcium fortified juice drink
Probiotic drinks, shots and supplement with LP299V
A Mineral Infused +9ph Alkaline Beverage DRY Sparkling Blood Orange
Fever-Tree Premium Ginger Beer
DRY Soda Co. PACKAGING: 12 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher Tangy, bright, fruity and subtly sweet.
DRY Sparkling Cucumber DRY Soda Co. PACKAGING: 750 mL Glass Crisp and fresh. Mixes well with vodka or gin.
DRY Sparkling Lavender DRY Soda Co. PACKAGING: 12 oz. Glass ATTRIBUTES: Certified Gluten-Free, Kosher
GO FAST! Zero Energy Drink
Fever-Tree Premium Natural Mixers
GO FAST! Sports and Beverage Company
PACKAGING: 200 mL Glass, 500 mL Glass
PACKAGING: 16 oz. Can
Made with finest gingers and natural spring water.
Naturally Sweetened with Zero Calories
Green Mustache Athena Brands, Inc. PACKAGING: 10 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project Cold-pressured smoothie with kale, spinach & chia
FIJI Natural Artesian Water
FIJI Water Company LLC PACKAGING: 330 mL PET, 500 mL PET, 1 L PET, 1.5 L PET ATTRIBUTES: Kosher EARTH’S FINEST WATER™ In Fiji, tropical rain slowly filters through ancient volcanic rock before collecting in a sustainable aquifer deep within the earth. Along the way, the water gathers the vital minerals that give FIJI its signature soft smooth taste, and the naturally occurring electrolytes that are significantly higher than other brands. Bottled at the source, natural pressure forces FIJI towards a sealed delivery system and directly into the bottle. It’s the way nature intended water to be. Untouched by man. Until you unscrew the cap.
Floral & delicate. Pair with cheese or dessert.
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Green Sheep Water Green Sheep Water PACKAGING: 16 oz. Can Bottled water with a green conscience.
GT's Enlightened Kombucha Millennium Products, Inc. PACKAGING: 16 oz. Glass ATTRIBUTES: Certified USDA Organic, Kosher Small-batch produced organic raw Kombucha.
B E V N E T GURU Energy Drink
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GuS Extra Dry Ginger Ale
B E V E R A G E
G U I D E
Honest Fizz Golden Ginger Ale
GURU Beverage
GuS - Grown-up Soda
Honest Tea
PACKAGING: 8 oz. Can, 12 oz. Can
PACKAGING: 12 oz. Glass
PACKAGING: 12 oz. Can
ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan
ATTRIBUTES: Kosher
ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Kosher
Low sugar; real ginger; 90 calories, dry and spicy
Water Resources Group, LLC PACKAGING: 250 mL Elopak Canadian spring water boxed in sustainable cartons
Organically sweetened soda with zero calories
Organic Energy Drink
GURU Organic Sparkling Energy Water
Icebox Water 250 mL Carton
High Brew Double Espresso
Honest Tea - Cinnamon Sunrise Herbal Tea
GURU Beverage
High Brew Coffee
Honest Tea
PACKAGING: 12 oz. Can
PACKAGING: 8 oz. Can
PACKAGING: 16 oz. Glass
ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan
ATTRIBUTES: Fair Trade
ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Fair Trade, Kosher
60 Calories or less w/ 150 mg of Natural Caffeine!
Honest Tea - Ginger Oasis Herbal Tea
Hiball Inc. PACKAGING: 16 oz. Can ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade Hiball Energy Organic Fair Trade Black Cherry Hiball Energy is the pioneer of energy drinks for the health-conscious consumer: premium, refreshing, sparkling energy waters, organic energy drinks and cold brew coffees made with organic and fair trade ingredients whenever possible. Hiball Energy is sold nationally at Whole Foods Market, Safeway, Kroger, Fred Meyer, Stop & Shop, HEB, Shaw’s, Earthfare, The Fresh Market, New Seasons Market, Jewel, Haggen, Bristol Farms, Foodtown, The Vitamin Shoppe and Lifetime Fitness as as well as amazon.com or shop.hiballer.com. Hiball Energy is distributed through UNFI, Kehe/Tree of Life, Haddon House, Soda Express (OR), and Dovre (Canada).
Water Resources Group, LLC PACKAGING: 500 mL Elopak BPA-free boxed cartons, Canadian spring water
Unsweet herbal tea with no calories or caffeine
Organic Sparkling Energy Water
Hiball Energy
Icebox Water Four pack Case
Jade Monk Cranberry Blood Orange - Japanese Matcha Green Tea
Honest Tea
Jade Monk
PACKAGING: 16 oz. Glass
PACKAGING: .24 oz. Sticks/Sleeves
ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Fair Trade, Kosher
Instant Mix, Japanese Matcha Green Tea stick packs
Ginger herbal tea with no calories or caffeine
Jade Monk Unsweetened Matcha Green Tea
Hop Soda Proper Soda
Jade Monk
PACKAGING: 8.4 oz. Can
PACKAGING: 12 oz. PET
Cane Sugar, All Natural, No Preservatives
ATTRIBUTES: Certified USDA Organic, NonGMO Project
Please visit us at www.hiballer.com. You can follow Hiball Energy on twitter/instagram: @hiballenergy
Cold Brewed, HPP, Premium Japanese Matcha
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LOOK FORWARD TO YOUR EIGHT GLASSES
A L L N AT U R A L F L AV O R E D WAT E R W I T H E L E C T R O LY T E S
WWW.DRINKAGUA.CO @DRINKAGUA
AGUA ENERVIVA, LLC. CALL US: 516.597.5440
B E V N E T
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Just Chill: Tropical
Jay Street Coffee ITO EN(North America) INC.
B E V E R A G E
LaCroix Cúrate Piña Fraise The Chill Group, Inc
Lavit LLC PACKAGING: 12 oz. Powders
PACKAGING: 12 oz. Can
ATTRIBUTES: Kosher
Just Chill - The Power of Calm -
Fresh brewed 100% Arabica Beans. rBST Free Milk
Lavit Single Serve Cold Beverages
LaCroix Sparkling Water
PACKAGING: 12 oz. Can
PACKAGING: 9.1 oz. PET
G U I D E
ATTRIBUTES: NonGMO Project, Certified Vegan, Kosher
Single Serve, Cold Drinks in Recyclable Capsules
Naturally Essenced, Flavored Sparkling Water
Jay Street COFFEE SHOTUnsweetened
KeVita Lemon Cayenne
LaCroix Sparkling Water
Lori's Original Organic LemonGrass Lite
ITO EN(North America) INC.
KeVita Sparkling Probiotic Drinks
National Beverage Corp.
Lori's Original Lemonade
Fresh brewed 100% Arabica coffee-150mg of Caffeine
PACKAGING: 15.2 oz. Glass
PACKAGING: 12 oz. Can
PACKAGING: 16 oz. Glass
ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher
ATTRIBUTES: Certified Gluten-Free, Kosher
ATTRIBUTES: Certified USDA Organic
LaCroix: 100% natural calorie-free sparkling water
Lemonade with a twist of refreshing lemongrass
Refreshing probiotics to revitalize your core.
Joia All Natural Soda
Kombucha in a Can
Boundary Waters Brands
Kombucha Wonder Drink
PACKAGING: 12 oz. Glass
PACKAGING: 8.4 oz. Can
Unique Fruit, Herb & Spices; Less Sweet; Mixer
ATTRIBUTES: Certified USDA Organic 5 Flavors: Now Including Niagara Grape
LIVE Kombucha Soda
LIVE Kombucha Soda
PACKAGING: 12 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade
Joni Juice "Give Me Greens"
KonaRed Hawaiian Coffeeberry®
Joni Juice, LLC PACKAGING: 16 oz. PET
Splash Beverage Group PACKAGING: 10.5 oz. PET
ATTRIBUTES: Kosher Cold-pressed juices and superfood smoothies. Each flavor is culinary inspired and hand crafted in small batches. Our products have rich flavor profiles & offer superior nutritional value.
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Hawaiian super fruit juice from Kona, HI.
Real Soda Taste from Raw Kombucha. LIVE Kombucha Soda is the only Kombucha brand with tried and true soda flavors. LIVE Kombucha has eight delicious soda inspired flavors: • Dreamy ORANGE, a sweet and tangy blend of vanilla, cream, and orange • Sparkling GINGER, a burst of ginger, spiced just right • Culture COLA, sweet and brisk, puts a sensible spin on a traditional flavor • Pure DOCTOR, sweet with a touch of spice, authentic flavor with a kick • Revive ROOTBEER, Creamy, bold and refreshingly smooth • Living LIMON, sweet and tart, perfectly balanced citrus flavor • Pomtastic BLUEBERRY, a blend of blueberry and tangy pomegranate • Refreshing RHUBERRY, the sweetness of strawberry and the tartness of rhubarb united Our labels state our naturally occurring and measured probiotic content: Lactobacillus spp: 3.5 billion Saccharomyces boulardii: 3.3 billion LIVE is USDA Certified Organic, NON-GMO Project Verified and Fair Trade Certified. Cheers to a better tasting Kombucha!
B E V N E T Love Beets Organic Beet Juice Love Beets PACKAGING: 14 oz. Glass ATTRIBUTES: Certified USDA Organic Naturally sweet with a rich, smooth taste!
Lucky Jack Double Black Gourmet Coffee Warehouse, INC PACKAGING: 10.5 oz. Glass ATTRIBUTES: Certified USDA Organic, Fair Trade Organic RTD iced coffee, lightly effervescent
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G U I D E
Mamma Chia Organic Chia & Greens Beverages
Marley's Mellow Mood
Mamma Chia
Marley Beverage Company
PACKAGING: 10 oz. Glass
PACKAGING: 16 oz. Glass, 12 oz. Can
ATTRIBUTES: Certified USDA Organic, NonGMO Project, Kosher, Certified B Corporation
ATTRIBUTES: Certified Gluten-Free, Kosher
Introducing Mamma Chia Organic Chia & Greens that combines the nutritional powerhouse of Chia with healthy greens, veggies, and fruit to provide a delicious, refreshing, on-the-go beverage. These nutritious Chia & Greens Beverages are available in four tasty flavors including Love Greens (Beet & Ginger), Soulful Greens (Cayenne & Lemon), Joyful Greens (Ginger & Lemongrass) and Grateful Greens (Kale & Mint). They combine simple, yet delicious ingredients that provide an entire day’s worth of Omega-3s (2500 mg), 6 g of fiber, 4 g of complete protein, 70% RDA of Vitamin A and 95 mg of calcium. Mamma Chia is a Certified B Corporation, a member of 1% for the Planet and a founding member of Slow Money. Mamma Chia donates one percent of sales to support farmers, community groups and organizations that build healthy local food systems.
Teas and sodas made w/ natural relaxation herbals
Marley's One Drop Marley Beverage Company PACKAGING: 11 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher A bold RTD coffee made with premium Jamaican blend
PRODUCTS: Grateful Greens, Joyful Greens, Love Greens and Soulful Greens.
Mamma Chia Clean Energy Beverages
Mamma Chia Vitality Beverages
Mamma Chia
Mamma Chia
PACKAGING: 10 oz. Glass ATTRIBUTES: Certified USDA Organic, NonGMO Project, Kosher, Certified B Corporation Enjoy a truly clean energy line that combines the nutritional powerhouse of Chia, with the natural energy source of Guayusa (gwhy-you-sa). Mamma Chia Clean Energy beverages deliver the benefits of Omega-3s, complete protein and fiber with the pure energy of Guayusa to naturally provide vitality, energy and strength to power your soul’s purpose. Each bottle of Mamma Chia Clean Energy offers 2500 mg Omega-3s, 4 g Complete Protein and 6 g of Fiber, along with 90 mg of Natural Caffeine – as much as a cup of coffee – without the jitters or crash. Lightly sweetened, Mamma Chia Clean Energy delivers a truly delicious drinking experience! PRODUCTS: Blackberry Blast, Cherry Charge, Grape Power and Raspberry Razz.
PACKAGING: 10 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Kosher, Certified B Corporation Mamma Chia is the category innovator and creator of the first-to-market chia beverage. Mamma Chia Vitality Beverages are available in 9 tasty flavors. Lightly sweetened, each bottle of Mamma Chia contains more than an entire day’s worth of Omega-3s (2500 mg), 25 percent of one’s daily fiber, 4 g of complete protein and 95 mg of calcium, plus powerful antioxidants and valuable minerals. Award-winning Mamma Chia is a conscious and sustainable company with a mission to share the Magic of Chia® by offering delicious, high quality organic chia-based foods and beverages that provide natural vitality. PRODUCTS: Blackberry Hibiscus, Cherry Lime, Coconut Mango, Cranberry Lemonade, Guava Mamma, Pineapple Coconut, Pomegranate Mint, Raspberry Passion and Strawberry Lemonade. BEVNET MAGAZINE JULY-AUGUST 2015
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B E V N E T MARVELUS Sparkling Natural Mineral Water MARVELUS Beverage Group PACKAGING: 1 L PET Natural minerals and electrolytes. American source
MATCHA LOVE Organic Teas Unsweetened ITO EN(North America) INC. PACKAGING: 16.9 fl oz. PET
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B E V E R A G E
Naked Juice – Bright Beets
Naked Juice PACKAGING: 15.2 oz. PET
G U I D E Mucho Gazpacho Bodega Barcelona LLC
ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Kosher, Certified Vegan
PACKAGING: 8 oz. Glass
No beeting around the bushel - beets are the best. Add carrots, apples and lemon to the mix, and you get a juice that makes you feel unbeetable.
ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan
No added sugar. No preservatives. Non-GMO Project Verified
Whole Vegetables Beverage original from Spain
Goodness Inside: 2 1/2 Beets 1/3 Carrot 1 1/2 Apples 1/4 Coconut’s Water 1/3 Lemon A Hint of Ginger
NessAlla Kombucha - Juniper Rose NessAlla Kombucha PACKAGING: 16 oz. Glass Crisp and savory balanced with sweet floral hints
ATTRIBUTES: Certified USDA Organic, Non-GMO Project 100% Matcha & brewed green tea. 350mg of EGCG
Midori Cold Brewed Matcha Midori Matcha PACKAGING: 16 oz. PET Premium Cold Brewed Matcha Green Tea
Mix1 Nutritional Protein Shake Mix 1 Life, Inc. PACKAGING: 12 oz. PET ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Kosher
Naked Juice – Peachy Almond & Berry Almond Nutmilk
Naked Juice PACKAGING: 15.2 oz. PET ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher Introducing a new Fruit and Nut Smoothie from Naked - a delicious, non-dairy smoothie that blends together the goodness of fruit, nuts, and plant protein. Available in both Peachy Almond and Berry Almond blends. Each smoothie provides 11g of plant protein and is a good source of Vitamin E and Magnesium. No sugar added. No preservatives.
Great Tasting Natural Protein Shake
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Noah's Spring Water 24oz CapCan Noah's Spring Water/ Varni Brothers Naturally 8.4 pH, Sodium Free, & Magnesium 110mg/L
NüBrü Cold Brew Piñon Coffee NüBrü Coffee, PBC PACKAGING: 12 oz. PET Coffee that kicks acid!™ Smooth and never skunky.
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o2living Cold Pressed Juice
o2living
B E V E R A G E
G U I D E
Obi Probiotic Soda Meyer Lemon & Lime
Obi Probiotic Soda Tart Cherry Vanilla Bean
L.A. Libations
L.A. Libations
PACKAGING: 12 oz. Glass
PACKAGING: 12 oz. Glass
ATTRIBUTES: Certified USDA Organic
ATTRIBUTES: Certified USDA Organic
PACKAGING: 16 oz. PET, 8 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher Certified Organic Cold Pressed Juice o2living has launched four new varieties of kid’s cold pressed juices to complement their original five, sixteen ounce skus, o2living face products and raw live food cafes. o2living was established in 2009 as a lifestyle brand encouraging people to live, learn and connect online and off-line. Their customizable online community www.o2living.com provides patrons and prospects with a centralized resource for information on holistic wellness and healthy living. o2living is an all embracing community dedicated to a healthy lifestyle through their organic café’s, spa and yoga studios in New York. They proudly handcraft their certified organic juices in a new state of the art juicery located in Westchester, NY. o2living premium brand is distributed to most elite natural food markets in New York. “We put a lot of love into each juice, carefully selecting certified organic fruits and vegetables, produce small batches and never add water to assure the best quality.” For more information call (914)763-6320
Obi Probiotic Soda Organic Root Beer
Obi Probiotic Soda Valencia Orange & Grapefruit
L.A. Libations
L.A. Libations
PACKAGING: 12 oz. Glass
PACKAGING: 12 oz. Glass
ATTRIBUTES: Certified USDA Organic
ATTRIBUTES: Certified USDA Organic
Award-Winning Beverage Development Services Glasgow Consulting Group creates innovative beverages that set the standard for taste and functionality. Our accelerated product development cycles are typically 2-3 months from your product brief to plant trial. Dr. Gordon and his team have over 50 years of experience across all beverage platforms, specializing in technically challenging new product development. To learn more: Visit our website: www.glascg.com Contact: bill@glascg.com 401-515-4850
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B E V N E T
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Ocean Spray PACt cranberry extract water
B E V E R A G E
onli™ Beverages Premium Flavored Sparkling Water
Ocean Spray Cranberries, Inc.
Onli Beverages
PACKAGING: 16 oz. PET
PACKAGING: 12 oz. Glass
ATTRIBUTES: Non-GMO Project, Certified Gluten-Free, Certified Vegan, Kosher Ocean Spray® introduces the next generation of beverages to harness the power of the cranberry in a new way. Ocean Spray® PACt® cranberry extract water contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to cleanse and purify your body better than
G U I D E
ATTRIBUTES: Certified Gluten-Free, Kosher All Natural, No Artificial Colors or Preservatives
Osprey Organics Maple Water
water alone.* With only 10 calories per 16 ounce bottle, this new beverage is available in Cranberry Raspberry, Cranberry Pomegranate, Cranberry Blood Orange and Cranberry Mango Passion Fruit. Sweetened naturally and with the power of 50 cranberries, it’s proof that water gets better when it’s a little redder! *PACs (Proanthocyanidins) found in cranberries are not found in water. *Clinical/Research shows that subjects drinking cranberry beverages containing unique cranberry PACs, like PACt, have similar anti-stick activities in the urine (Kaspar et al., 2013; Mathison et al., 2014).
ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Certified Vegan
ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher
Osprey Organic Maple Water pure, natural sap
PACKAGING: 11 oz. PET
PACKAGING: 11 oz. PET
ATTRIBUTES: Certified USDA Organic, Non-GMO, Lactose free, Gluten free
ATTRIBUTES: Certified USDA Organic, Non-GMO, Lactose free, Gluten free
Organic Valley Organic Balance® is a delicious, organic milk protein shake perfectly portioned for a quick breakfast, sensible snack or light meal on the go. Organic Balance is made with a short simple list of high-quality, fair trade, USDA Certified Organic ingredients, including real organic milk, and no chalky protein powders - for smooth, delicious taste and wholesome nutrition.
Organic Valley Organic Fuel® is a milk protein recovery shake designed for peak performance, packed with 26 grams of superior-quality milk protein, 70 percent of the recommended daily intake of calcium and no artificial sweeteners.
100% fruits and vegetables with no added sugars.
The protein in Organic Fuel is naturally occurring milk protein, a combination of 20% whey and 80% casein to provide the essential branch chain amino acids for peak performance and to help athletes recover faster. According to the pros, athletes benefit most when they consume a high quality source of carbohydrates in combination with protein to replenish glycogen stores, promote protein absorption and optimize protein synthesis. Organic Fuel has a 1:1 ratio of protein to carbohydrates, with carbohydrates from naturally occurring milk sugar and organic, unrefined cane sugar. Organic Fuel is made with high-quality certified organic ingredients - no chalky protein powders. Available in two flavors: Vanilla and Chocolate More info visit, ov.coop/fuel
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Pressed Juicery Cold-Pressed Juice - Greens 3
PACKAGING: 16 oz. PET
Organic Valley
For more information, visit ov.coop/balanced
An herbal supplement to help rebalance & replenish
PACKAGING: 1 L Tetra Pak
Organic Valley
Organic Balance is available in two flavors: Vanilla Bean and Dark Chocolate.
PACKAGING: 12 oz. Can
Pressed Juicery
Organic Fuel
Organic Balance is made with organic milk from pasture-raised cows on Organic Valley family farms, and is gluten-and lactose-free. Like all Organic Valley products, we never use antibiotics, synthetic hormones, toxic pesticides or GMOs.
Natural Choice Beverages
Ice River Springs
Organic Balance
Packed with protein and essential nutrients, Organic Balance is an excellent source of protein and naturally occurring calcium with 16 grams of protein and 50% recommended daily intake of calcium, all from real organic milk.
Perfect
B E V N E T Real Alkalized Water
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Scheckter's OrganicEnergy
Real Water
Scheckter's Organic Beverages
PACKAGING: 500 mL RPET, 1 L RPET, 750 mL Glass, 1.5 L RPET
B E V E R A G E
G U I D E
Southern Teaz
Southern Teaz
PACKAGING: 8.4 oz. Can ATTRIBUTES: Certified USDA Organic, Certified Gluten-Free, Certified Vegan, Fair Trade
Beyond alkalinity, infused with negative ions.
100% Natural Organic Energy Drink
Revive Kombucha Open Mic Series: Happy Hour
Shotz Natural Energy
Revive Kombucha
Shotz Nutrition Inc.
PACKAGING: 16 oz. Glass
PACKAGING: 2.5 oz. PET
ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Gluten-Free, Fair Trade
Vitamin C, BVitamins and select amino acids
PACKAGING: 64 oz. Glass ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade, Kosher
Bio-Dynamic Farming integrates chemical-free soil fertilization to foster eco-conscious tea leaves. Our commitment to Non-GMO seeds and Fair Trade practices, aims to promote social as well as agricultural awareness.
Limited edition. Happy Hour kombucha shrub.
Rumble Coffee Bean
Southern Teaz procures only the most premium organic whole tea leaves, harvested through a sustainable and holistic approach called Bio-Dynamic Farming.
www.southernteaz.com
Sipp Sparkling Organics
Rumble PACKAGING: 12 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher 20g of Protein, 8g of Fiber, 3000mg of Omega 3's
Steaz Organic Iced Green Tea
Sipp Eco Beverage Co.
Steaz-The Healthy Beverage Company
PACKAGING: 12 oz. Glass
PACKAGING: 16 oz. Can
ATTRIBUTES: Certified USDA Organic, Kosher
ATTRIBUTES: Certified USDA Organic, Certified Vegan, Fair Trade, Kosher
Sparkling layers of organic fruits & herbs
Leading brand of organic/fair trade iced green tea
Sambazon 100 Juices
Strother's Brewed Cold Coffee Juice
Slingshot
Suja Essentials Suja Juice PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, NonGMO Project, Certified Gluten-Free, Kosher Organic, Non-GMO, Cold-Pressured beverages.
Summit Spring Raw Water
Sambazon
Slingshot Foods
D.B. Miller, Inc.
PACKAGING: 10.5 oz. PET
PACKAGING: 12 oz. PET
PACKAGING: 16 oz. Glass
PACKAGING: 1.5 L PET
ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade, Kosher, Certified B Corporation
Yogurt Protein Drink with a crunchy shot
ATTRIBUTES: NonGMO Project
Raw Water- Untreated Maine Spring Water
100% juice.100 calories or less.100 acai berries.
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Cold brewed coffee, juiced blueberries, cane sugar
Summit Spring Water, Inc.
B E V N E T Syfo Naturally Flavored Sparkling Waters
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B E V E R A G E
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TEAS' TEA Matcha Latte-Extra Rich
Universal Beverages, Inc.
ITO EN(North America) INC.
PACKAGING: 10 oz. Glass, 1 L PET, 2 L PET
PACKAGING: 270 mL PET Velvety rich lattes made with premium brewed tea
ATTRIBUTES: Kosher R/O Purified Unsweetened Fruit Essence PG/BVO Free
TapouT Performance Splash Beverage Group PACKAGING: 16 oz. PET More vitamins. More electrolytes. Less sugar.
Texas mADE D.B. Miller, Inc. PACKAGING: 16 oz. Glass ATTRIBUTES: NonGMO Project TEXAS inspired NON GMO lemonades and limeades
TEAS’ TEA Organic
ITO EN (North America) INC. PACKAGING: 16.9 fl oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Gluten-Free TEAS’ TEA Organic is an award-winning line of pure and natural premium tea. Freshly brewed from whole tea leaves with no added colors or flavors, each bottle preserves the true taste of the tea leaf. With a smooth taste and clean finish, TEAS’ TEA Organic contains naturally occurring tea antioxidants and Vitamin C. Created from the Japanese expression “Ocha no naka no Ocha” which simply means “The Tea of ALL Teas!”. Thoughtful sourcing and meticulous brewing methods ensure that TEAS’ TEA is “ONLY THE PUREST TEA™”. Available in both Unsweetened flavors with zero calories(Green Tea, Black Tea) and Lightly Sweetened with natural cane sugar-80 calories per bottle(Lemon Mint, Hibiscus, Pomegranate Blueberry, Ginger Peach) is the perfect beverage for the lifestyle of the active and health conscious consumer.
BEVNET MAGAZINE JULY-AUGUST 2015
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B E V N E T
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Temple Turmeric Super Lights & Super Blends
B E V E R A G E
G U I D E
TheBu Kombucha Honeydew
Temple Turmeric
TONGO Coconut Water
Makana Beverages Inc
TONGO FLUID MOTION PACKAGING: 16 oz. PET
PACKAGING: 14 oz. Glass
70% Coconut Water Hydration Sports Drink
ATTRIBUTES: Certified USDA Organic, Non-GMO Project Fastest growing kombucha brand in California.
PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Fair Trade, Kosher We are purveyors of the world’s first and finest family of delicious new turmeric-based Super Lights, Super Blends, Elixirs and PurePRANA Super Tonic. Designed to support a positive inflammation response and share soulful awareness for the body as Temple, all beverages are HPP, made with USDA Organic Certified ingredients*, and contain 7-16g
Tradewinds® Unsweetened Teas
Titan Tea
of our proprietary whole-root, organic Hawaiian Oana Turmeric™ and symphonic adaptogens like ginger, black pepper, cayenne and plant-based fats that help increase the functionality and bioavailability of curcumin. NEW Super Lights – Juicy and refreshing with only 40 calories and all the benefits of wholeroot turmeric. Offerings: Hibiscus Berry-Ade, Strawberry Lemon-Ade and Lemon Ginger-Ade. Super Blends – Dairy-free fusions of synergistic, whole-food ingredients like raw honey, cardamom, coconut milk and hemp. Offerings: Golden Mylk, Matcha Latte, Mexican Chocolate and Bullet Brew Turkish Coffee.
Chill Brands, LLC
Nestle Waters
PACKAGING: 16 oz. PET
PACKAGING: 1 gal. PET
ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified GlutenFree, Fair Trade, Kosher, Certified B Corporation
ATTRIBUTES: Kosher
Tea with Electrolytes *Organic* Low Calorie
*Except raw, enzyme-rich polyflower honey TigerNut Horchata
trimino
Organic Gemini
Miami Bay Beverage Company PACKAGING: 16 oz. PET ATTRIBUTES: Certified Gluten-Free trimino protein-infused water is simply delicious, and each flavor carries just 28 calories plus 3 major performance benefits. First, you get 7g of whey protein, the gold standard for athletes and anyone who wants more muscle performance. Whey protein, absorbed quickly by the body, contains muscle-building amino acids for fast recovery after a workout.
PACKAGING: 12 oz. PET ATTRIBUTES: Certified USDA Organic, Non-GMO Project, Certified Vegan, Kosher Organic cold-pressed non-dairy milk from TigerNuts Horchata originated in 13th century Valencia, Spain, and was traditionally crafted with TigerNuts, which are tubers (small root vegetables) – not nuts. We honor this recipe using naturally sweet, nutrient-dense organic TigerNuts and our biodynamically filtered water. At Organic Gemini, we are not cutting corners and use only whole food ingredients. Each bottle is cold-pressed and crafted in small batches in Brooklyn, NYC. TigerNut Horchata has as much potassium as a bottle of coconut water, as much iron as red meat, and at least 25% of the daily recommendation for fiber.
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There’s also 100% vitamin B complex, (B3, B5, B6, B12) – the essentials for energy, recovery, immune health, and digestion. And trimino is great for what it doesn’t have: 0g sugar, 0 carbs, and 0 caffeine. Four simply delicious flavors: Mixed Berry, Coconut Pineapple, Peach, Strawberry Lemonade. trimino is the smart choice for healthy living. For moms, it’s a great alternative to high-calorie kids beverages. For anyone watching their weight it’s a smart way to achieve your personal best. It’s safe for diabetics and other medical conditions. And it’s great for anyone who wants to make the right choice about diet throughout the day.
hint of peach, lemon, or raspberry natural flavors
PERFORMANCE IN THE PUREST FORM
TM
WWW.AQUAHYDRATE.COM @ AQUAHYDRATE /AQUAHYDRATE
B E V N E T TrimFit Weight Loss Water
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Uncle Matt's Organic Pulp Free Orange Juice
B E V E R A G E
G U I D E
Vertical Water
Vita Coco Cafe
First Fruits Business Ministry, LLC
Uncle Matt's Organic, Inc.
PACKAGING: 16.9 oz. PET
PACKAGING: 59 oz. PET
TrimFit Patented Weight Loss Water All Natural
ATTRIBUTES: Certified USDA Organic, Kosher
ATTRIBUTES: NonGMO Project, Certified B Corporation
Not from concentrate, premium organic orange juice
Maple Water on a mission to keep trees vertical
True Nopal Cactus Water
Unity Vibration Kombucha
True Me Brands, LLC.
Feronia Water PACKAGING: 16.9 oz. Tetra Pak
Vim + Vigor No.01 Detoxify + Alkalize
Unity Vibration Living Kombucha Tea LLC
PACKAGING: 1 L Tetra Pak, 500 mL Tetra Pak
PACKAGING: 12 oz. Glass
Vim + Vigor PACKAGING: 12 oz. PET
ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher
ATTRIBUTES: Fair Trade, Kosher
ATTRIBUTES: Certified USDA Organic, NonGMO Project
All Natural True Nopal Cactus Water no added sugar
Authentically Brewed Artisan Low Alcohol Kombucha
kale spinach romaine cucumber celery apple lemon
All Market Inc, DBA Vita Coco PACKAGING: 330 mL Tetra Pak ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Kosher Coconut Water Meets Espresso with a Splash of Milk
Vita Coco Coconut Water All Market Inc, DBA Vita Coco PACKAGING: 500 mL Tetra Pak, 330 mL Tetra Pak, 1 L Tetra Pak ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher Never From Concentrate, Naturally Electrolyte-Rich
True Zealand
UPLOAD Rainforest Infusions True Water Group, LLC
GLOBEK Healthy Products
Brands Within Reach PACKAGING: 500 mL PET, 1 L PET, 1.5 L PET
PACKAGING: 500 mL PET, 1 L PET, 1.5 L PET, 750 mL Glass
Volvic filters through 6 layers of volcanic rocks
ATTRIBUTES: Kosher Single source, New Zealand natural spring water
Volvic Natural Spring Water
PACKAGING: 16 oz. PET ATTRIBUTES: Certified Gluten-Free, Certified Vegan, Kosher
Tu Me Turmeric Water
UPLOAD was born in the South American rainforests, by combining the power of superfruits with the wellness of herbal extracts plus premium essential vitamins.
VOSS Sparkling Artesian Water
The result is an amazing flavorful healthy drink never seen before! Tu Me Beverage Company PACKAGING: 16.9 oz. PET Available in Turmeric w/ Mango, Berries, & Citrus
UPLOAD Detox: Cranberry+Pomegranate+Blackberry with Cupuaçu & Red Tea. UPLOAD Energy: Strawberry+Açaí+Acerola with Guarana & Red Tea. UPLOAD Strength: Raspberry+White Grape+Pear with Camu-camu, Mint & White Tea. UPLOAD Vitality: Tangerine with Ginseng & Yerba Mate. UPLOAD Balance: Passion Fruit with Chamomile, Sweet Fennel & Lemon Balm. UPLOAD Antiox: Pineapple+Lychee with Green Coffee, Ginger & White Tea. UPLOAD Rainforest Infusions is Rich in Vitamins, contains only 10 Calories and is Naturally Sweetened with Zero Sugar Added. Born in the South American rainforests, bottled in the USA. Super healthy recipes, real natural ingredients…surreal taste. UPLOAD Rainforest Infusions: Nature to Yourself Contact Us: 1.888.727.8128 – info@upbev.com
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VOSS of Norway ASA PACKAGING: 375 mL Glass, 800 mL Glass Fine bubbles and low mineral composition.
B E V N E T VOSS Still Artesian Water
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Whistler Water
B E V E R A G E
Wild Poppy Juice Organic Grapefruit Ginger
VOSS of Norway ASA
Whistler Water Inc.
PACKAGING: 330 mL Glass, 500 mL Glass, 850 mL Glass, 375 mL Glass, 800 mL Glass
PACKAGING: 350 mL PET, 500 mL PET, 1 L PET, 1.5 L PET, 4 L PET
Vuka Natural Energy Drinks Vuka, LLC PACKAGING: 16 oz. Can Workout, Workout ZO-CAL (Stevia), Think & Renew
WANU
Wild Poppy Juice Organic Peach Vanilla
Wild Poppy Juice Company
Wild Poppy Juice Company
PACKAGING: 10 oz. Glass
PACKAGING: 10 oz. Glass
ATTRIBUTES: Certified USDA Organic
ATTRIBUTES: Certified USDA Organic
Liquid goodness organic fruit, agave, spices
Liquid goodness organic fruit, agave, spices
Wild Poppy Juice Organic Peppermint Lemonade Wild Poppy Juice Company
ATTRIBUTES: Kosher
www.wanuwater.com
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ATTRIBUTES: Certified Gluten-Free, Kosher Made with Cane Sugar & Honey, 13 Teas, 4 Juices
Liquid goodness organic fruit, agave, spices
PACKAGING: 16 oz. PET
SRP- $1.99- $2.49
PACKAGING: 23.5 oz. Can
ATTRIBUTES: Certified USDA Organic
WANU Water
WANU (short for WAter+NUtrition) is a great-tasting, innovative bottled water, infused with fiber, vitamins and antioxidants. WANU is low calorie, sugar-free, non-GMO and contains 11 of the 13 vitamins deemed essential by the Academy of Science. As a healthier alternative to sugary sports drinks and beverages, WANU is naturally sweetened with a smooth monkfruit and stevia blend. Containing a mere 5-10 calories per serving, WANU is available in four (4) flavors; Dark Cherry, Watermelon Raspberry, Peach Passion, and Kiwi Cucumber. WANU’s 16 oz. custom bottle encourages active consumers to hydrate on the go, with a design sculpted to fit naturally in the palm of your hand. Each bottle of WANU is BPA-free and is produced using aseptic processing resulting in a clean, refreshing beverage. WANU is currently available in California and will be distributed nationwide in select retailers by late summer.
Xing Beverage LLC
PACKAGING: 10 oz. Glass
100% pure Canadian glacial spring water
Wild Poppy Juice Organic Blood Orange Chili
XINGTEA Natural Premium Green Tea with Mango
Wild Poppy Juice Company
ATTRIBUTES: Kosher Lowest TDS for a refreshing clean taste.
G U I D E
PACKAGING: 10 oz. Glass ATTRIBUTES: Certified USDA Organic Liquid goodness organic fruit, agave, spices
WTRMLN WTR
Zenify Phi Drinks, Inc PACKAGING: 12 oz. Can ATTRIBUTES: Certified Gluten-Free, Kosher Natural Stress Relief, 50 Calories, Non-GMO
Zenify Zero Sugar Phi Drinks, Inc PACKAGING: 12 oz. Can ATTRIBUTES: NonGMO Project, Kosher Natural Stress Relief, Zero Sugar, 10 Calories
Zevia Zero Calorie Soda World Waters
Zevia, LLC
PACKAGING: 12 oz. PET
PACKAGING: 12 oz. Can, 16 oz. Can, 12 oz. Glass
ATTRIBUTES: NonGMO Project, Certified Vegan, Kosher Fresh, Cold-pressed, electrolyte packed WTRMLN WTR
ATTRIBUTES: NonGMO Project, Certified Gluten-Free, Certified Vegan, Kosher Zero Calorie Naturally Sweetened Soda
NATURAL BEVERAGE FLAVOR AND INGREDIENT SOLUTIONS NON N ON GMO G MO
Project P rojec t VERIFIED
nongmoproject.org non no n g m o p ro j e c t . o r g
Born from a long-standing agricultural heritage and partnerships with California fruit growers and processors. Free from traditional chemical solvents, these clean-label ingredients bring authenticity to natural beverage innovation.
Plant-based and whole food ingredient solutions of trueto-fruit natural flavors, chia drinks, non-dairy whole grain oat milk and unique natural flavor modifiers Available as natural, organic and non-GMO.
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A. Holliday & Company Inc.
Aqua-Chem Inc.
Barrington Nutritionals
Blue Pacific Flavors
In business for over 40 years, we source and deliver bulk teas (extracts & leaf), coffees (extracts), antioxidants, herbal & superfruit extracts, certified organic products, natural caffeine from tea or coffee, polyphenols, EGCG, Rooibos and Coconut Water Powder. Contact Us!
Aqua-Chem Introduces The World's Largest Packaged Vapor Compression Distillation Unit Capable of producing 7200 gallons per hour (120 gallons per minute) of USP quality distilled water. Provides maximum energy efficiency per gallon of distillation with standard dual heating.
Barrington Nutritionals is dedicated to providing high quality, science based ingredients to the nutraceutical, pharmaceutical and functional food industries through efficient, ethical customer service and superior product expertise.
Blue Pacific Flavors introduces Farm Stand Whole Fruit Flavors™, offering whole fruit flavors and plant-based whole food ingredients, many of which have are Non-GMO Project Verified. Call for natural product solutions that meet consumer demands for authentic, simple, healthier beverages.
AIBMR Life Sciences, Inc.
Artiste
Berlin Packaging
Captain Drake, LLC
AIBMR is an industry leader in natural products research and consulting, putting science behind natural products. AIBMR can assist your company with GRAS Self-determinations, FDA GRAS Notifications, FDA NDI Notifications, Toxicological Safety Studies, Regulatory Compliance.
Artiste is a leading global supplier of high quality specialty flavor ingredients sourced through a global network of partner manufacturers. Portfolio includes Citrus, Mints, Extracts including Tea, Coffee, Cocoa and Fruit, Flavors and a premium line of Nutraceuticals and Botanicals.
Berlin Packaging is a premier supplier of plastic, glass, and metal containers and closures. We offer a wide array of packaging for beverage companies along with design, financing, consulting, and warehousing services for customers of all sizes. We exist to help companies be Greater, Faster.
Let Captain Drake help you switch your genetically modified ingredients over to NGP verified product. We are the FIRST and ONLY supplier of NGP citric acid, sodium citrate, potassium citrate, and organic cane sugar. We also carry non gmo calcium citrate, malic, fumaric, and ascorbic acid.
AmbaFlex, Inc.
Avure Technologies
BevSource
Chemi Nutra
Creators of SpiralVeyor, specially designed for Mass Flow applications
AVURE Technologies is the global leader in High Pressure Processing. With more than 60 years of experience and expertise in HPP science and manufacturing, AVURE specializes in HPP systems for food and beverage processing with the fastest and most reliable systems in the industry.
BevSource provides beverage manufacturers, contractors, and brand owners with innovative ingredients and packaging solutions necessary for success in the beverage industry. Always operating on our core value system, we deliver quality and service excellence every step of the way.
Chemi Nutra makes the functional ingredient AlphaSize® Alpha-Glyceryl Phosphoryl Choline (A-GPC). AlphaSize® boosts both mental and physical energy while remaining tasteless and completely water soluble in any beverage. The FDA has acknowledged AlphaSize® A-GPC as GRAS.
Applied Food Sciences (AFS)
AZPACK Bottling & Canning
Bioenergy LIfe Science, Inc.
Citromax Flavors
We sell organic caffeine that is 90% pure, natural, and non-gmo. In addition to other naturally sourced ingredients for natural energy, sports nutrition, and cellular detox.
Fully automated bottling & canning lines, state-of-the-art 240,000 SQF facility, custom blending & filling powder capabilities, 400,000-bottle daily capacity, shelf-stable, high-acid beverages, 1 million can daily capacity, tunnel pasteurized, hot fill or cold fill preserved, can fill can sizes 5.5 oz. up to 24 oz.
Bioenergy Life Science manufactures Bioenergy Ribose, the only FDA GRASaffirmed and patent-protected ribose. With scientifically validated energy enhancing and health benefits, Bioenergy Ribose is used to improve the nutritional profile and benefit claims in leading functional foods and beverages.
Citromax is one of the world's premier growers of lemons and producers of oils and juices. Citromax has expanded its flavor expertise by broadening the scope of its flavor repertoire. Our companies are behind a delicious array of today's iconic flavors in beverages, dairy, bakery and confection.
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Custom Ingredients, Inc.
DWS Printing Associates
Franklin Baker, Inc.
Global Essence Inc.
We are experts in flavor creation, offering full service beverage development to match your unique flavor profile. We provide superior quality, custom flavors, with excellent customer service.
Established in 1865 & celebrating our 150th anniversary, DWS is a 4thgeneration family owned & operated label printing and packaging design company specializing in labels for craft beer and beverage, including Cut-&-Stack, Pressure Sensitive, Shrink Sleeve & Roll-Fed labels
Franklin Baker, Inc. is the premier supplier of coconut ingredients to the global food and beverage market for over 100 years. We offer Coconut Water, Coconut Water Concentrate, Coconut Cream, Coconut Milk, Coconut Concentrate, Creamed Coconut, Coconut Sugar, and other coconut products
Global Essence is a supplier of materials to the flavor, fragrance and consumer products industries. We specialize in essential oils, aroma chemicals, absolutes, natural custom blends, NOP Organics, water soluble extracts and other flavor and fragrance ingredients. Certified Woman Owned Business
Display Technologies, LLC
eSense
Ganeden
Glover Capital, Inc.
Display Technologies designs and develops innovative, value-added merchandising solutions that drive impulse sales in the beverage industry. Our Visi-Slide® shelf glide is the standard for single-serve beverage organization across the globe. Shop for glides online at our website.
As designers & manufacturers of flavors, we service a vast array of industries including food, beverage & pharmaceutical. Founded in 2005, we're a 21st century style company born from over a hundred years of combined experience. Contact us to see just how full of flavor we are.
GanedenBC30 (Bacillus coagulans GBI-30, 6086) probiotic is a patented organism that can be found in more than 100 food and beverage products throughout the world. GanedenBC30 is highly stable through processing, shelf life and stomach acids. It is backed by over 20 published studies and FDA GRAS status.
Glover Capital, Inc., negotiates the purchase, sale, merger or restructuring of industry-specific assignments that are national and international in scope. The company also advises owners and senior management on a wide spectrum of corporate financial issues.
Draco Natural Products
Flavor Producers
Garvey Conveyors
GNT USA, Inc.
Draco’s Whole Fruit & Vegetable Extracts are 100% natural powerhouses of concentrated nutrition, flavor and color for your functional beverage projects. Processed using the whole fruit or vegetable, nutrient dense BioVitality extracts contain up to 50% more valuable phytocompounds than juicing.
Flavor Producers is a leading manufacturer of premium quality conventional and certified organic flavors. Essences, extracts, natural emulsions & tropical fruit concentrates are now available. Your partner in flavor development.
Garvey is a global leader in the packaging industry located in the Blue Anchor, New Jersey. With over 89 years of conveying, accumulating and automation experience, we have products to handle every one of our customer’s needs.
GNT is the leading provider of natural colors from fruits & vegetables. Colors are organic compliant, GMO-free and kosher. Excellent in beverages, they provide a stable, all natural, clean label solution to your coloring needs. Products are available in liquid or powder.
DuPont Nutrition & Health
Fort Dearborn Company
Glasgow Consulting Group
Gotham Brand Managers
Our unique and diverse ingredient portfolio includes solutions that deliver health and wellness benefits, optimize sensory and quality performance and provide cost-savings potential. With expertise in beverage formulation and processing, robust clinical science, and consumer insights.
Decorative label solutions…we’ve got you covered. Create impactful shelf appeal for your beverage products with Fort Dearborn’s innovative label solutions. We offer a variety of label, printing and material options to effectively decorate any size and shape container. Contact us today.
Award-winning Beverage development services. Glasgow creates innovative beverages that set the standard for taste and functionality. Quick turnarounds typically 2-3 months from product brief to first production. Dr. Jonathan Gordon and his team have 50+ years experience in all beverage platforms.
is an independent sales, marketing and merchandising team for select snack and beverage brands in the NYC area. We are not your typical broker or consulting group; our experienced team works hard every day selling, sampling, merchandising and managing the brands we represent.
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Hidell International
HP Ingredients
Innovative Food Processors, inc. (IFP)
Leahy-IFP
For over four decades, Hidell International [HI] has provided innovative consulting solutions to issues facing the bottled water and beverage industry. HI has grown revenue, improved efficiencies, and increased the bottom line for Clients. It has a proven history of advanced nutritional products.
HPI offers functional natural superfruit ingredients from juice concentrate, freeze-dried powder & powder extracts of: Maqui berry, Elderberry, Blackberry, Blueberry, Raspberry, Bergamot & Blood Orange to help you develop exciting, new, innovative & delicious blockbuster beverages.
Perfect powdered beverages with IFP’s product development & manufacturing expertise. Particle engineering technologies to optimize product, including dispersion & dissolution, flavor optimization & unstable ingredient protection. Versatile co-packing capacity. NSF registered cGMP SQF & Organic
From the bench to the shelf is a long journey. Whether your beverage needs are all natural, organic, or Non-GMO, our team can bring ideas from commercialization all the way to launch. Choose from a variety of aseptic packaging formats and multiple manufacturing facilities to fit your needs.
HP Hood LLC
Inland
iTi Tropicals, Inc.
MANE, Inc.
HP Hood is one of North America's largest ESL and aseptic contract manufacturers. With state-of-theart fillers on both coasts, HP Hood provides logistical efficiency while delivering unparalleled quality, reliability and speed to both small companies and billion dollar brands.
Inland works collaboratively with brand owners and industry partners to advance innovative, best-in-class solutions for food, beverage and consumer product packaging. Product offerings include cut & stack, pressure sensitive, in-mold, blow mold and shrink labels.
iTi is an importer that believes in more than shipping tropicals to the food manufacturing industry. For 26 years, we have been introducing the food world to new and exciting fruits and most recently to a ground breaking coconut water concentrate.
MANE's Pure Capture™ platform delivers natural flavor solutions for high performance, affordable natural flavors. MANE's broad palette of natural proprietary compounds are driven by global expertise in natural vanilla and true-to-nature extractions to design the preferred market beverages.
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Martin Bauer Inc.
Monvera Glass Décor
Northwest Naturals
Prinova USA
The Martin Bauer Group is one of the largest manufacturers of tea & botanical extracts and raw materials for the food & beverage and nutritional supplements industries. Supplying off-the-shelf ingredients and tailor-made products for your requirements. Safe, high quality products you can trust.
Monvera excels at glass decoration services such as screen printed labels, bottle etching and decals to the wine & spirits, beer, cosmetics, specialty food and beverage industries.
Northwest Naturals is recognized as one of the industry leaders in the production of specialty-blended, allnatural fruit juice concentrates, WONF concentrates and frozen dairy-style bases, essences, and other valueadded fruit products. Let us help you turn ordinary into extraordinary.
Prinova provides high-quality ingredients, flavors and value-added nutritional blends to the global food, feed and wellness industries. Prinova has a team of application and technical specialists within the R&D Laboratory to help customers develop, improve, and enhance their products.
McLean Design, Inc.
Natreon Inc
NSF International
ProSweetz Ingredients Inc.
McLean Design has been creating market-beating beverage packaging for over two decades. Based in the San Francisco Bay Area, we specialize in brand strategy, brand identity, packaging design, and custom structures.
Natreon researches, manufactures and markets Ayurveda ingredients backed by patents, clinical studies and standardization of active compounds. Sensoril ashwagandha, Capros Indian Gooseberry, PrimaVie shilajit, Crominex3+ chromium and AyuFlex are all respected Natreon brands.
The NSF Bottled Water and Beverage Program is an integrated package of safety & quality assurance services which support you from source to shelf and provide your customers with the ultimate assurance of the NSF mark. Our clients are bottlers and manufacturers, retailers, distributors and suppliers.
ProSweetz's mission is to establish a long-term partnership with our customers by providing exceptional services and high quality Food Ingredients. We have strong positions in: High Intensity Sweeteners, Natural Organic Sweeteners, Herbal Extracts, Aroma Chemicals and other Food Ingredients.
METABRAND CORP
Nature's Way Purewater
Orgenetics, Inc.
PTM Food Consulting
Metabrand is the premium flavor development, formulation lab and ingredient distributor in the Natural Products Industry. Combining cutting edge, state of the art manufacturing with years of real market experiences to create the highest quality products for the beverage and supplement industries.
Premier Contract Beverage Manufacturer • Over 200,000 sq. ft. manufacturing facility • Mineral injection, Cold fill • Pressure sensitive (PSL) and Roll Fed (Glue) • Multi-pack 6pk-36 • 500mL, 700mL, 750mL, 1 Liter, 1.5 Liter, 17oz • Flavoring, Vitamin and nutrient additives, Electrolyte, High PH
Orgenetics, Inc. offers its premium and innovative line of Orgen® brand ingredients for the natural beverage industry: 100% Certified Organic & All Natural, water soluble, Vitamins and Minerals, standardized from extracts of Organic fruits & vegetables. Visit our website for more info.
PTM Food Consulting is your premier natural and organic beverage development and manufacturing support firm. Our wide range of experience with natural flavors, natural sweeteners and functional ingredients achieves an exciting point of difference between your product and competitors.
MJ Bevolution, Inc
Naturex Inc.
Overnight Labels, Inc
Pyure Brands
MJ Bevolution works with companies ranging from Start-Ups to Fortune 500 Corporations. We provide: Identification of Strategic Growth Areas, Concept Exploration and Development, Brand Positioning, & Strategy, Distribution Strategy, Procurement, Business Development and Supply Chain Services.
Naturex is the global leader in specialty plant-based natural ingredients. We provide ingredients that add value to your beverages by improving organoleptic characteristics, such as color, flavor, taste, and texture, while adding functional and nutritional properties and extending shelf life.
Overnight Labels Inc. is an award winning US based manufacturer specializing in custom-printed shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, IRC coupons, confectionary wrappers, clam shell inserts, pressure & non pressuresensitive labels and more!
Pyure Brands offers a variety of highpurity, Organic Certified, Non-GMO Project Verified Stevia and Erythritol sweeteners. Calorie-Free, Safe for Diabetics and Trusted for Taste by over 500 Food, Beverage, Nutraceutical, and Personal Care Products. REQUEST A SAMPLE TODAY on our website.
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RiceBran Technologies
Steviva Ingredients
Tree Top, Inc.
World Choice Bottling
RiceBran Technologies is the leader in single serve “Shake & Drink” healthy beverages and protein shakes. Save on freight – lock in freshness! RiceBran Ingredients are gluten free, non GMO, sustainable, all natural, vegan, nutritious and provide a great combo of protein, fiber and healthy fats.
Steviva Ingredients, Inc. is a global ingredient supplier with a focus on all-natural high-intensity sweeteners and customer sweetening solutions for manufacturers. Steviva Ingredients sweeteners and bulk ingredients are all natural, GMO free, soy free, corn free and allergen free.
Tree Top processes virtually every fruit under the sun into high-quality, valueadded products, which include fruit powders, frozen fruit, specialty fruit juice concentrates, fruit purees, fruit preps, dried apples, and bulk apple sauce. MORE FRUITS, MORE FORMS, MORE POSSIBILITIES.
World Choice is a premier bottler of carbonated and alcoholic beverages. Since 1991, World Choice has been successfully producing quality copack brands. We have capability to fill glass or plastic bottles in our stateof-the-art, award-winning facility in Burnaby, British Columbia, Canada.
Sensient Flavors LLC
Stiebs
Virginia Dare
World Food Processing
Sensient Flavors offers value-added flavor systems that bring life to products. With industry-leading expertise in the savory, beverage and sweet markets, we provide comprehensive solutions that meet requirements.
Stiebs is devoted to sourcing, processing and delivering the world's finest plant-based products. We offer a full line of fruit based ingredients as Single Strength Juices, Juice Concentrates, Purees, Extracts, Powders and Pomegranate Arils.
Our beverage laboratory staff is knowledgeable of all types of beverage applications. The staff welcomes the opportunity to match a classic flavor, or to create the newest and trendiest flavors. We have an excellent selection of the quality flavors, and masking systems from natural to organic.
USA manufacturer of Non-GMO Project Verified and available in Organic Pea Protein. Offering PURISPea for neutral pH beverages, acidic beverages and high protein inclusion beverages. Also find, Hexane Free PURIS Non-GMO Soy Protein and Organic PURIS Soy Protein and other fine non-GMO ingredients.
SouthEast Beverage and Bottling Sunland Nutrition, Inc.
Southeast Bottling & Beverage is a tolling and turnkey manufacturer of beverages. Our 3 lines manufacture 2oz to 64oz hot fill or cold fill process bottles. New 76,000 sf state of the art facility with more capacity, capabilities, top notch mgmt, Organic and cGMP Cert. Call us for more information.
Sunland Nutrition is an industry trusted innovative source of raw materials in the food and beverage marketplace. We promise a complete line of high-quality ingredients which include vitamins, amino acids, sport nutrition, natural and organic sweeteners, and more. We want to help your business grow!
Sovereign Flavors, Inc
Synergy Flavors
BOTTLING & CANNING Fully Automated Bottling & Canning Lines FULLY AUTOMATED BOTTLING & CANNING FOR HIGH-ACID BEVERAGES POWDER BLENDING & FILLING STATE-OF-THE-ART 240,000 SF FACILITY 400,000-BOTTLE DAILY CAPACITY
Premier Flavor Manufacture and Beverage Development Center. Specializing in the formulation of ready to drink tea, soda, sport, energy, functional, spirits, wine, craft beer, and bar mixers.
Synergy Flavors is a leading manufacturer and supplier of flavorings, extracts and essences. We have extensive experience across the food and beverage industry, developing high quality taste solutions including all natural tea, coffee and botanical extracts/essences & a full line of natural flavors.
1 MILLION CAN DAILY CAPACITY TUNNEL PASTEURIZED HOT FILL OR COLD FILL PRESERVED CAN FILL CAN SIZES 5.5 OZ UP TO 24 OZ.
WWW.AZPACK.COM Arizona Production & Packaging
480-449-7770 | 7303 S. Kyrene Rd, Tempe, AZ 85283 BEVNET MAGAZINE JULY-AUGUST 2015
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COMPANY CONTACT INFORMATION COMPANY
CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
Cataryna Ubertini
12 Wall St
Huntington
NY
11743
877-834-2739
drink3water.com
A. Holliday & Company Inc.
Christine Renken
4141 Yonge Street
Toronto
ON
M2P 2A8
416-225-2217
teacoff.com
AIBMR Life Sciences, Inc.
John R Endres, ND
4117 S Meridian
Puyallup
WA
98373
253-286-2888
aibmr.com
Alkame Water inc.
Robert Eakle
3651 Lindell Road
Las Vegas
NV
89103
702-273-9714
alkamewater.com
All Market Inc, DBA Vita Coco
Hailey Tully
38 W. 21st Street
New York
NY
10010
646-461-0319
vitacoco.com
AmbaFlex, Inc.
Phil Miller
2301 E Lamar Blvd, Suite 100
Arlington
TX
76006
972-600-3200
ambaflex.com
David Hollister
6905 Aragon Circle
Buena Park
CA
90620
305-938-0600
a division of EuroVita Corp.
Amy & Brian Naturals Applied Food Sciences (AFS)
Jackson Zapp
8708 S Congress Ave
Austin
TX
78745
512-732-8300
appliedfoods.com
Aqua-Chem Inc.
Brian Linkous
3001 E. Gov . John Sevier Highway
Knoxville
TN
37917
865-544-2065
aqua-chem.com
Artiste
Joe Raimondo
139 Harristown Road
Glen Rock
NJ
07452
201-447-1311
artiste.us.com
VanTrang Manges
630 Flushing Avenue
Brooklyn
NY
11206
917-691-6788
getgreenmustache.com
Avitae USA, LLC
Dan Ashby
PO Box 93686
Cleveland
OH
44101
949-282-3449
goavitae.com
Avure Technologies
Lisa Pitzer
1830 Airport Exchange Blvd. Suite 160
Erlanger
KY
41017
859-534-1545
avure-hpp-foods.com
7303 S Kyrene Rd
Tempe
AZ
85283
480-449-7770
azpack.com drinkbai.com
Athena Brands, Inc.
AZPACK Bottling & Canning Bai Brands
Rachel Mansfield
Barrington Nutritionals Berlin Packaging
Carole Branchetti
1800 East State Street
Hamilton
NJ
08609
609-586-0500
500 Mamaroneck Avenue
Harrison
NY
10528
800-684-2436
BarringtonNutritionals.com
525 W Monroe
Chicago
IL
60661
312-869-7539
BerlinPackaging.com
BevSource
Kathy Evgen
219 Little Canada Rd E.
St. Paul
MN
55117
866-956-4608
bevsource.com
Bioenergy LIfe Science, Inc.
Penny Portner
13840 Johnson Street NE
Minneapolis
MN
55304
763-746-3926
bioenergyribose.com
Black Medicine
Chris Cooper
513 Independent Road
Oakland
CA
94621
510-636-1350
blackmedicine.com
Blue Pacific Flavors
Maria Mitchell
1354 S. Marion Court
City of Industry
CA
91745
626-934-0099
bluepacificflavors.com
Jon Beltran
1674 Meridian Ave suite 500
Miami Beach
FL
33139
844-666-3503
muchogazpacho.com JoiaLife.com
Bodega Barcelona LLC
Carleton Johnson
3440 Belt Line Blvd
Minneapolis
MN
55416
612-308-2056
Boxed Water
Boundary Waters Brands
Robert Baird
201 Monroe Ave
Grand Rapids
MI
49503
616-990-3560
boxedwaterisbetter.com
Boxed Water
Robert Baird
201 Monroe Ave NW
Grand Rapids
CA
49503
616-710-1560
boxedwaterisbetter.com
Bragg Live Food Products
Ray Cano
199 Winchester Canyon Dr.
Santa Barbara
CA
93117
805-968-1020
Bragg.com
Alexandra Creteur
689 Mamaroneck Ave
Mamaroneck
NY
10543
914-621-1288
volvic-na.com
Grant Estabrook
2700 E. Coast Hwy
Corona del Mar
CA
92625
800-490-9129
britewater.com
Kevin Li
465 Johnson Ave
Brooklyn
NY
11237
212-488-0661
BruceCostGingerAle.com
Mark Anderson
601 Carlson Parkway
Minnetonka
MN
55305
952-353-0521
captdrake.com
Celsius
Linda Loren-Gulla
2424 N. Federal Hwy., Suite 208
Boca Raton
FL
33431
561-276-2239
celsius.com
Chemi Nutra
Chase Hagerman
11100 Metric Blvd.
Austin
TX
78758
866-907-0400
cheminutra.com
Seane Marie Edwards
1 Little West 12th Street
New York
NY
10014
800-832-0525
titantea.com
Chimp Food
Scott Joseph
7777B Davie Road Extension
Hollywood
FL
33024
754-263-2550
CideRoad, LLC
Kevin Duffy
PO Box 520
Mendham
NJ
07945
973-543-9003
Elaine Kellman-Grosinger
444 Washington Avenue
Carlstadt
NJ
07072
201-933-8405
citromaxflavors.com
John Campbell
2400 Wyandotte St
Mountain View
CA
94043
860-705-5816
cocolibreorganic.com
Connecticut Currant LLC
Allyn Brown
50 N W Corner Rd
Preston
CT
06365
860-889-3766
ctcurrant.com
Consumer Health Brands
Chris Fenton
16600 Monterey Street
Morgan Hill
CA
95038
877-554-DEFY
defymix.com
Jon Crecy
1222 e. grand ave
El Segundo
CA
90245
310-850-0815
corenatural.com
Mike Wendling
160 Calle Iglesia
San Clemente
CA
92672
949-276-7995
customingredientsinc.com
Brands Within Reach BriteBevCo, Inc. Bruce Cost Ginger Ale Captain Drake, LLC
Chill Brands, LLC
Citromax Flavors Coco Libre
Core Nutrition, LLC Custom Ingredients, Inc.
cideroad.com
D.B. Miller, Inc.
David Britton
9333 B Brown Lane
Austin
TX
78754
502-939-8901
txlemonade.com
DD USA Organic LLC
Maike Mocikat
2001 Biscayne Blvd. Ste# 117/68
Miami
FL
33137
866-822-3650
darkdog-organic.com
Diabolo Beverages
Jon Pevehouse
PO Box 56869
Sherman Oaks
CA
91413
714-702-4967
drinkdiabolo.com
Display Technologies, LLC
Brian Farrere
1111 Marcus AVe
Lake Success
NY
11042
516-495-7000
display-technologies.com
Draco Natural Products
Russell Zhang
539 Parrott St
San Jose
CA
95112
408-217-0501
draconatural.com
Drazil Foods
Christine Wheeler
3527 Mt. Diablo Blvd
Lafayette
CA
94549
609-203-7035
drazil.com
Drink Blocks
Bob Weiss
27762 Antonio Pkwy., L1-474
Ladera Ranch
CA
92694
949-545-8932
drinkblocks.com
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CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
DRY Soda Co.
Melody Connor
410 First Avenue South
Seattle
WA
98104
206-652-2345
DRYsparkling.com
DuPont Nutrition & Health
Michael Derrington
4300 Duncan Ave.
St. Louis
MO
63110
800-325-7108
danisco.com/beverage
DWS Printing Associates
Andy Staib
89 North Industry Court
Deer Park
NY
11729
631-667-6666
dwsprinting.com
CJ Comu
15455 DALLAS PARKWAY
ADDISON
TX
75001
972-764-5252
fulhum.com
Gary Frumberg
4402 23rd Street # 114
Long Island City
NY
11101
718-887-9779
e-sense.com
Dr. Gail Berman-Martin
431 Florence Street
Fall River
MA
02720
774-319-0050
femmefortecocktails.com verticalwater.com
Earthwater LLC eSense Femme Forte, LLC Feronia Water Fever-Tree Premium Natural Mixers
Valentina Cugnasca
400 Madison Avenue
New York
NY
10017
800-510-7130
Natalie Nazarov
2410 Camino Ramon, Suite 265
San Ramon
CA
94583
925-806-9400
11444 W. Olympic Blvd., 2nd Floor
Los Angeles
CA
90064
877-426-3454
fifiwater.com
Roger J. Catarino
213 Leaning Tree Road
Columbia
SC
29223
276-780-6781
trimfitweightlosswater.com
Janet Guzman
15128 Carey View Street
Sylmar
CA
91355
661-257-3400
flavorproducers.com
Gwen Chapdelaine
1530 Morse Avenue
Elk Grove
IL
60007
847-357-9500
fortdearborn.com
FIJI Water Company LLC First Fruits Business Ministry, LLC Flavor Producers Fort Dearborn Company
John Slade
8275 Tournament Drive
Memphis
TN
38125
901-881-6681
franklinbaker.com
Ganeden Biotech
Franklin Baker, Inc.
Michael Bush
5800 Landerbrook Drive
Mayfield Hts
OH
44124
440-229-5230
GanedenBiotech.com
Garvey Conveyors
Michael Garvey
208 S. Route 73
Blue Anchor
NJ
08037
609-828-8005
garvey.com
Bill Willis
165 Dean Knauss Drive Unit 7
Narragansett
RI
02882
401-515-4850
glascg.com
Jeanna Johnson
301 Commerce Drive
Freehold
NJ
07728
732-677-1100
globalessence.com upbev.com
Glasgow Consulting Group Global Essence Inc. GLOBEK Healthy Products Glover Capital, Inc. GNT USA, Inc.
Guilherme Golombek
40 SW 13TH ST
MIAMI
FL
33130
323-739-5418
Marion B. Glover
229 Peachtree St., NE
Atlanta
GA
30303
404-523-2921
Per Pihlsgard
660 White Plains Road
Tarrytown
NY
10591
914-524-0600
Jill Hanna
2600 W. 8th Avenue
Denver
CO
80204
303-717-5957
Trent Moffat
Tarrytown Rd
White Plains
NY
10606
877-931-3030
GO FAST! Sports & Beverage Co. Gotham Brand Managers
gntusa.com
gothambrands.com
A Cutting-Edge Beverage Bottling Company that Has It All! • From 2oz to 64oz • Our new facility is 76,000 square feet • cGMP and FDA registered. We can handle all your needs with our full turnkey services.
SOUTHEAST bottling & beverage
For More Info contact us: (352) 567-2200 alisa@southeast-bottling.com southeast-bottling.com
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COMPANY CONTACT INFORMATION COMPANY Gourmet Coffee Warehouse, INC Green Sheep Water GURU Beverage GuS - Grown-up Soda Hiball Inc.
CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
Tessa May
4856 Judson Ave Ste. 105
Las Vegas
NV
89115
702-331-3888
gcwcoffee.com
Jess Page
3520 S Morgan St
Chicago
IL
60609
774-573-1894
greensheepwater.com
Joseph Zakher
511 6th ave #16
New York
NY
10011
514-845-4878
guruenergy.com
Steve Hersh
424 East 57th Street
New York
NY
10022
212-355-7454
drinkgus.com
Todd Berardi
1862 union st.
San Francisco
CA
94123
415-420-4801
hiballer.com
Henry "Bob" Hidell
195 Whiting St.
Hingham
MA
02043
781-749-8040
hidellinternational
High Brew Coffee
Beka Nicholas
3601 S Congress Ave D100
Austin
TX
78704
512-853-9696
highbrewcoffee.com
Honest Tea
Wendy Derbak
4827 Bethesda Ave
Bethesda
MD
20814
301-652-3556
HP Hood LLC
Jeffrey P. Andrews
6 Kimball Ln #400
Lynnfield
MA
01940
617-312-6070
HP Ingredients
Hame K Persaud
Hidell International
hphoodmanufacturing.com
707 24th Ave.
West Bradenton
FL
34205
941-749-7066
485387 Sideroad 30, Dufferin County Road 11
Shelburne
ON
L9V 3N5
844-764-7336
ospreyorganics.com
2009 West Avenue South
La Crosse
WI
54601
608-788-5800
inlandpackaging.com
2125 Airport Drive
Faribault
MN
55021
507-334-2730
ifpinc.biz
Philippe Aubry
30 Gordon Ave.
Lawrenceville
NJ
08648
609-987-0550
ititropicals.com
ITO EN(North America) INC.
Adam Hertel
20 Jay Street, Suite 530
Brooklyn
NY
11201
619-433-4240
itoen.com
Jade Monk
Derek Pippin
PO Box 301838
Austin
TX
78703
512-992-5378
jademonk.com
Ice River Springs Inland
Shawna Koss Dale
Innovative Food Processors, inc. (IFP) iTi Tropicals, Inc.
HPIngredients.com
Joni Juice, LLC
Cindy Kasindorf
PO Box 1262
Englewood Cliffs
NJ
07632
201-540-9868
jonijuice.com
KeVita Sparkling Probiotic Drinks
Bob Nakasone
2220 Celsius Ave
Oxnard
CA
93030
917-691-3013
KeVita.com
Brandon Hawthorne
231 SE Alder, 3rd Floor
Portland
OR
97219
503-224-7331
Wonderdrink.com
Elaine Cotecson
80 W. Sierra Madre Blvd.
Sierra Madre
CA
91024
925-326-8373
Isabel Gomez
8100 SW Tenth Street
fort lauderdale
FL
33324
954-581-0922
lacroixwater.com
Steve McKnight
228 Park Ave. S Suite 28215
New York
NY
10003
412-613-7524
drinklavit.com
Joseph Arends
2350 Ravine Way
Glenview
IL
60025
847-904-5202
leahy-ifp.com
Erin Vanderveldt
4020 S. Industrial Dr.
Austin
TX
78744
512-888-9959
LIVESoda.com LorisOriginalLemonade.com
Kombucha Wonder Drink L.A. Libations LaCroix Sparkling Water Lavit LLC Leahy-IFP LIVE Kombucha Soda Lori's Original Lemonade
Lori Volk
4474 Market St #502
Ventura
CA
93003
805-640-6565
George Shropshire
3 Bala Plaza W, Suite 116
Bala Cynwyd
PA
19004
856-692-1584
Gary Hawes
PO Box 5120
Ventura
CA
93005
805-278-1100
Mamma Chia
Matt Buckley
5205 Avenida Encinas
Carlsbad
CA
92008
855-588-2442
MammaChia.com
MANE, Inc.
Derek Elefson
2501 Henkle Dr
Lebanon
OH
45036
513-248-9876
mane.com
Marley Beverage Company
Mindy A. Spire
27777 Franklin Road
Southfield
MI
48034
917-622-0244
drinkmarley.com
Martin Bauer Inc.
Gary Vorsheim
300 Harmon Meadow Blvd.
Secaucus
NJ
07094
201-659-3100
martin-bauer-group.us
MARVELUS Beverage Group
Lawren Moody
1701 NE 17th Ave
Ocala
FL
34470
352-438-1101
www,marveluswater.com
McLean Design, Inc.
Rifle Hughes
1401 N. Broadway
Walnut Creek
CA
94596
925-944-9500
mclean-design.com
Metabrand Corp.
Eric Schnell
3775 Park Avenue, Suite 1
Edison
NJ
08820
888-611-5573
metabrandcorp.com
Miami Bay Beverage Company
Peter Dacey
127 Cedar St
Branford
CT
06405
203-903-3199
Dmitry Steinbuchel
556 S. Fair Oaks Ave 101 Ste. 547
Pasadena
CA
91105
323-395-8857
midorimatchatea.com
Scott Presnall
PO Box 2352
Beverly Hills
CA
90213
877-735-8423
gtskombucha.com
Sean Stephenson
16000 N. 80th St.
Scottsdale
AZ
85260
619-944-6477
mix1life.com
John Giarrante
6600 Manchester Ave
Saint Louis
MO
63139
314-645-7116
mjbevolution.com
Dylan Idlet
1414 Harbour Way South
Richmond
CA
94804
510-444-9463
monvera.com
Naked Juice
Jesse Anderson
1333 S Mayflower Ave
Monrovia
CA
91016
626-873-2635
National Beverage Corp.
Nicole Cheifetz
8100 SW 10th Street
Ft. Lauderdale
FL
33324
954-581-0922
lacroixwater.com
Jeff Lind
2-D Janine Place
New Brunswick
NJ
08901
732-296-1080
natreoninc.com NCBeverages.com
Love Beets Makana Beverages Inc
Midori Matcha Millennium Products, Inc. Mix 1 Life, Inc. MJ Bevolution, Inc Monvera Glass Décor
Natreon Inc Natural Choice Beverages
thebukombucha.com
Mike Pennisi
3941 Park Dr., 20-213
El Dorado Hills
CA
95762
925-858-6011
Nature's Way Purewater
Prashant Shitut
164 Commerce Road
Pittston
PA
18640
570-655-7755
Naturex Inc.
Samuel Menard
375 Huyler Street
South Hackensack
NJ
07606
201-400-5000
naturex.com nessalla.com
NessAlla Kombucha
Vanessa Tortolano
1418 S. Park St.
Madison
WI
53715
608-354-5293
Nestle Waters
Julia Balakrishnan
900 Long Ridge Road
Stamford
CT
06902
203-629-7442
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COMPANY CONTACT INFORMATION COMPANY
CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
NextFoods
Todd Beckman
PO Box 17460
Boulder
CO
80308
303-443-3631
goodbelly.com
Tony Varni
400 Hosmer Ave
Modesto
CA
95351
209-521-1777
noahswater.com
Mike Marquand
11805 N Creek Parkway, South, Suite A-104
Bothell
WA
98011
425-881-2200
northwestnaturals.com
NSF International
Valbona Malo
Ikaroslaan 79, 1930 Zaventem
Brussels
BE
00000
32 2 761 7406
nsf.org
NüBrü Coffee, PBC
Nick
PO Box 939
Niwot
CO
80544
720-722-3274
nubrucoffee.com o2living.com
Noah's Spring Water / Varni Brothers Northwest Naturals
O2 Living
Ryan Devlin
792 Rt 35
Cross River
NY
10533
917-567-2650
Sharon Newcomb
1 Ocean Spray Drive
Lakeville-Middleboro
MA
02349
508-946-7185
Onli Beverages
Kyle Watson
601 N Congress Ave Suite 605
Delray Beach
FL
33445
954-638-9617
onlibeverages.com
Organic Gemini
George Papanastasatos
630 Flushing Ave.
Brooklyn
NY
11206
917-371-6100
organicgemini.com
One Organic Way
La Farge
WI
54665
888-444-MILK
organicvalley.coop orgenfamily.com
Ocean Spray Cranberries, Inc.
Organic Valley Orgenetics, Inc. Overnight Labels, Inc Phi Drinks, Inc Pressed Juicery
Saumil Maheshvari
570 W Central Ave Suite B
Brea
CA
92821
714-575-0005
Lindsay Quinn
151-15 West Industry Court
Deer Park
NY
11729
631-242-4240
overnightlabels.com
Adam Rosenfeld
1855 Industrial St.
Los Angeles
CA
90021
213-415-1811
zenifydrinks.com
Kelley Kim
1550 17th St.
Santa Monica
CA
90404
310-883-2109
pressedjuicery.com
Prinova USA
Claire Peters
285 E. Fullerton Ave.
Carol Stream
IL
60188
630-868-0395
prinovausa.com
Proper Soda
Stephen Curtis
P.O. Box 2725
Grand Rapids
MI
49501
616-889-8266
propersoda.com
ProSweetz Ingredients Inc.
Hugh Zhang
98A Mayfiend Avenue
Edison
NJ
08837
732-512-0886
ProSweetz.com
PTM Food Consulting
Ryan Dolan
1705 Bay Ave.
Point Pleasant
NJ
08742
888-736-6339
ptmfood.com
Philip Coggins
2277 Trade Center Way
Naples
FL
34109
305-509-5096
PyureSweet.com
3208 W Desert Inn Rd
Las Vegas
NV
89102
702-310-5437
drinkrealwater.com
Pyure Brands Real Water
®
Beyond Alkalinity...alkaline water infused with negative (-) ions. Infused with antioxidant electrons. Helps remove acidic toxins. Experience increased cellular hydration. pH Balance Chart
5
6
most bottled water
6.5
NEUTRAL pH
7
NORMAL
8
9+ ®
www.DrinkRealWater.com
™
No nutritional claims made. BEVNET MAGAZINE JULY-AUGUST 2015
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COMPANY CONTACT INFORMATION COMPANY
CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
Revive Kombucha
Rebekah Lovett
399 BUSINESS PARK COURT
WINDSOR
CA
95492
707-536-1193
revivekombucha.com
RiceBran Technologies
Mark McKnight
6720 North Scottsdale Road
Scottsdale
AZ
85253
480-365-7094
ricebrantech.com drinkrumble.com
Rumble Sambazon Scheckter's Organic Beverages
James Harris
6065 Horner Street
California
CA
90035
949-701-3662
Alyssa Meissner
243 North Highway 101, Suite 18
Solana Beach
CA
92075
650-862-8920
Mark Cook
4460 Crescent St
Stroudsburg
PA
18360
570-234-0094
Sensient Flavors LLC
Lauren Williams
5115 Sedge Blvd.
Hoffman Estates
IL
60192
847-645-7027
SensientFlavors.com
Shotz Nutrition Inc.
Taylor Davis
4548 McEwen Rd.
Dallas
TX
75244
972-661-5133
shotznaturalenergy.com
Sipp Eco Beverage Co.
schecktersorganic.com
Carly Mitchell
1725 Conestoga Rd.
Chester Springs
PA
19425
610-827-9900
Slingshot Foods
Will Hartley
220 Halleck Street Suite 200a
San Francisco
CA
94129
415-423-2444
SouthEast Beverage and Bottling
Alisa Cessna
15304 Citrus Country Lane
Dade City
FL
33523
352-567-2200
southeast-bottling.com
Southern Teaz
Jacob Morrow
8716 Deer sky ranch trl.
NAMPA
ID
83686
530-717-3028
southernteaz.com
Sovereign Flavors, Inc
David Ames
4030 W. Chandler Ave
Santa Ana
CA
92704
714-437-1996
sovereignflavors.com
SPI - West Port, Inc.
Brian Choi
377 Swift Ave.
South San Francisco
CA
94080
800-223-4438
alodrink.com
Splash Beverage Group
Lee Brody
1 E. Broward Blvd.
Ft. Lauderdale
FL
33301
412-607-1060
bruceleetea.com
Steaz-The Healthy Beverage Co.
Steven Kessler
200 S. Clinton Street
Doylestown
PA
18901
203-226-3900
steaz.com
Steviva Ingredients
Thomas King
725 NW Flanders St., Suite 402
Portland
OR
97209
310-455-9876
stevivaingredients.com
Stiebs
Brian Nova
11767 Road 27 1/2
Madera
CA
93637
559-661-0031
stiebs.com
Suja Juice
Bella Tumini
8380 Camino Santa Fe
San Diego
CA
92121
858-381-4320
sujajuice.com
Summit Spring Water, Inc. Sunland Nutrition, Inc.
N. Bryan Pullen
PO Box 480
Harrison
ME
04040
800-225-7267
summitspring.com
Michael Liu
22600 Lambert St, Unit 1206
Lake Forest
CA
92630
949-206-0081
sunlandnutrition.com synergytaste.com
Synergy Flavors
Lindsey Wood
1500 Synergy Drive
Wauconda
IL
60084
847-487-1011
Temple Turmeric
Alyssa Meissner
243 North Highway 101
Solana Beach
CA
92075
858-750-9295
Russell Fager
PO Box 780
Venice
CA
90294
855-552-4455
The Chill Group, Inc
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CONTACT NAME
ADDRESS
CITY
STATE
ZIP CODE
PHONE NUMBER
WEB SITE
Paul Tecker
155 N. Riverview Dr.
Anahiem
CA
92808
760-231-0806
DrinkTONGO.com
Jeannie Swedberg
220 East Second Street
Selah
WA
98942
509-698-1435
treetopingredients.com
True Me Brands, LLC.
Tom Zummo
8255 East Raintree Drive Suite 300
Scottsdale
AZ
85260
480-636-8044
truenopal.com
True Water Group, LLC
Desiree Rodriguez
1633 ventura blvd, ste 804
Encino
CA
91436
415-571-9048
kiwaii.com
Tu Me Beverage Company
Adam Zaidi
3607 W. Magnolia Blvd.
Burbank
CA
91505
818-237-5105
drinktume.com
Uncle Matt's Organic, Inc.
Glen Garrity
1645 E Highway 50
Clermont
FL
34711
352-394-8737
unclematts.com
Unity Vibration Living Kombucha Tea LLC
Tarek Kanaan
93 Ecorse Road
Ypsilanti
MI
48198
734-277-4063
unityvibrationkombucha.com
Universal Beverages, Inc.
Cathy Crossan
PO Box 448
Ponte Vedra Beach
FL
32004
904-280-7795
syfobeverages.com
Vim + Vigor
Elizabeth Black & Annie Stull
8805 sovereign row
Dallas
TX
75247
405-401-2002
vimvigorjuice.com
Virginia Dare
Anton Angelich
882 Third Ave.
Brooklyn
NY
11232
718-788-1776
virginiadare.com
Tongo Fluid Motion Tree Top, Inc.
VOSS of Norway ASA
236 W 30th St. 12th Floor
New York
NY
10001
212-995-2255
vosswater.com
Vuka, LLC
Gavin Linde
990 Highland Drive
Solana Beach
CA
92075
858-369-5804
vuka.com
WANU Water
Todd O'Gara
12424 Wilshire Blvd
Los Angeles
CA
90025
844-TRY-WANU
wanuwater.com
Water Resources Group, LLC
Robert Emmons
84 Main St. 2nd Fl.
Cold Spring Harbor
NY
11724
800-376-4006
iceboxwater.com
Whistler Water Inc.
Bruce Gemmell
3600 Bainbridge Ave
Burnaby
BC
V5A 4X2
604-606-1903
whistlerwater.com
Wild Poppy Juice Company
George Bryson
2355 Westwood Blvd
Los Angeles
CA
90064
310-384-1004
wildpoppyjuice.com
World Choice Bottling
Bruce Gemmell
3600 Bainbridge Ave
Burnaby
BC
V5A 4X2
604-606-1903
worldchoicebottling.com
World Food Processing
Tyler Lorenzen
4301 World Food Ave
Oskaloosa
IA
52577
612-293-0482
worldfoodp.com
World Waters
Jeff Rubenstein
191 7th avenue 2r
New York
NY
10011
212-905-2394
wtrmlnwtr.com
Tom LeBon
1700 E 68th Avenue
Denver
CO
80229
303-994-2152
Xingtea.com
Paddy Spence
15821 Ventura Blvd
Los Angeles
CA
91436
855-GO-ZEVIA
ZEVIA.com
Xing Beverage LLC Zevia, LLC
Protein Protein is is why why people people need need it. it. Flavor Flavor is is why why they they love love it. it.
trimino. The best-tasting protein water on the market.
Boosts metabolism
Curbs appetite
Increases energy
From soccer moms to serious athletes, everyone is reaching for trimino because unlike most functional beverages, it’s smooth, with rich fruit flavors that are downright delicious. And with the perfect amount of whey protein and B-vitamins for muscle recovery and energy, trimino enables everyone to look, feel, and perform their best.
drinktrimino.com BEVNET MAGAZINE JULY-AUGUST 2015
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Promo Parade Promotions, events & specials for the industry
TV and Cultural Icon Mr. T Teams Up with FUZE FUZE is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavorcharged iced teas. The brand has enlisted celebrated actor and one-time professional wrestler and bodyguard-to-the-stars, Mr. T, to be the new face of FUZE. The cornerstone of the campaign is an all-new 30-second spot, “Butterflyz,” starring the venerable pop culture icon in perhaps his most unique role to-date. The ad, which will debut in an extensive digital buy beginning today, also will live on FuzeBev.com. The spot features a “butterfly” played by the larger-than-life Mr. T, floating above a park bench. With his trademark gold chains and penchant for rhymes, he talks to a woman sipping a bottle of FUZE Iced Tea and reinforces the drink’s bold taste as dozens of look-alike Mr. T butterflies gather around her. The
spot concludes with a winged Mr. T bench-pressing a daisy in a humorous nod to his legendary tough persona. The digital spot, along with a 15-second version, will appear between June and October on media properties such as YouTube, Xbox, MediaBrix and Spotify. In addition to the ad, the fullyintegrated campaign includes a variety of social content, outof-home ads, experiential sampling stops and retail activations throughout the summer. In social media, fans who tag their photos with #fuzify and #flavorchargedtea will have a little “flavor” added using colorful visual special effects. A Mr. T-themed van will visit select markets and offer fans samples of a variety of FUZE Iced Tea flavors. They also will have a chance to win prizes like Mr. T FUZE T-shirts, temporary tattoos and, of course, FUZE branded “gold” chains.
Silver Oak Becomes First North American Winery To Own American Oak Barrel Cooperage Silver Oak has acquired full ownership of Missouri-based A&K Cooperage, becoming the first North American winery to own and operate an American oak cooperage. Having purchased a 50 percent interest in the cooperage in 2000, Silver Oak saw full ownership as an opportunity to maintain exacting barrel-making standards and secure a consistent supply of aged stave wood. While Silver Oak has focused exclusively on Cabernet Sauvignon aged in American oak barrels since 1972, the opportunity comes amidst a dramatic increase in demand for premium American white oak, fueled by the international market as well as the rise in U.S.-produced artisanal whiskeys and bourbons. Located in Higbee, Missouri, the cooperage has produced American oak barrels, primarily for wineries, since 1972. After partnering in 2000, Silver Oak and the cooperage jointly purchased several hundred acres of prime Missouri oak timberland. 98 JULY-AUGUST 2015 BEVNET MAGAZINE