February 18, 2011
WARNING
THE BEVERAGES LISTED IN THIS MAGAZINE WILL:
A. Shake your hangover B. Help you sleep better C. Have you taking a Brazilian vacation PLUS: BEVNET’S 2011 SERVICE & SUPPLIERS GUIDE
“STOP COUNTING ME!”
"STOP COUNTING ME!
DISTRIBUTE DREAM WATER."
• The first water that helps you relax and fall asleep • Natural rest and relaxation ingredients • 0-Calorie 2.5 oz shot
Available NATIONWIDE in the sleep aisle at Walmart, Walgreens & Duane Reade. Thank You to our DSD Distributors: Polar Beverages (New England), Geyser Beverage (San Francisco), Sunshine State (South Florida).
NEW DISTRIBUTORS WELCOME. CONTACT US AT SALES@DRINKDREAMWATER.COM OR 305.792.7900.
FEBRUARY 2011 vol.
9 :: no. 1
Columns 4 FIRST DROP Some thoughts while waiting for spring to come. 6 PUBLISHERS TOAST Invest, young man! 20 GERRY’S INSIGHTS Functional fatigue 18
Departments 10 BEVSCAPE BUSINESS Four Loko cools another venture 12 BEVSCAPE INNOVATION Trends and nutrition advice 14 CHANNEL CHECK POWERADE, empowered 16 NEW PRODUCTS An apple Celsius a day?
22
18 COOLER CHECK-IN Zola takes flight 58 PROMO PARADE Cheerwine gets on the bus
Features 22 RECOVERY DRINKS How to help hangover helpers. With Recovery Beverage Roundup 26 SPARKLING JUICE 28
Sparkling Juices head back to school. With Sparkling Juice Roundup 28 RELAXATION DRINKS Relax! We’ll guide you through the whole chill-out category. With Relaxation Drink Roundup
Special Section 35 BEVNET’S 2011 SUPPLIER GUIDE Everything you’ll need. From ingredi35
ents to consultants, it’s in here.
Beverage Spectrum (Postal Number 024-552) is published monthly with combined issues in January/February, May/June, July/August and November/December by Beverage Spectrum Publishing, Inc., a wholly owned subsidiary of BevNET.com, Inc. 44 Pleasant Street, Suite 110, Watertown, MA 02472. Periodicals postage paid at Boston, MA and additional mailing offices. POSTMASTER: Please send address changes to Beverage Spectrum Magazine, Subscriber Services, 44 Pleasant Street, Suite 110, Watertown, MA 02472
By Jeffrey Klineman
THE FIRST DROP
A DEEP FREEZE SMORGASBORD... A FEW THOUGHTS WHILE waiting for the snow to melt, which should be just about the time we all arrive at Expo West… Who would have thought that the fresh, healthy beverage (FHB) space in the produce section would get to be so important that even shelf-stable juices (Zola, POM Wonderful) would fight to get a piece of that real estate? It just goes to show you just how appealing that crushed ice layer can be, and how little consumers are interested in center-store items. It’s been enough to turn even Bolthouse Farms into an enhanced water company, just to try to grab a little bit more of the produce section. I can’t wait to have to go down the grains and pastas aisle to have to pick up a potato or an onion. …We have received word that Minute Maid Pulpy is the latest billion-dollar brand in the Coke lineup. As a juice brand the company launched in China five years ago and then expanded into other countries in the Far East, it begs this question: will it still be a billion-dollar brand if China allows the Renminbi to rise? ... We’re finally seeing a second wave of coconut waters – some are even dehydrated, which should make the folks at Amazon pretty happy. … While we keep hearing that companies should master a specific region as proof-of-concept before they grow, we also keep hearing about incubators and master brokers who think they can pull in national accounts for brands. But here’s one roadblock: while national accounts are terrific, they’re only the key in some regions, like California and the Southwest. The Northeast is different – up-and-down the street is still important there. And it’s a combined model in other regions, as well. What works in Chicago
4 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
doesn’t work as well in the rest of Illinois, let alone Michigan or Wisconsin. You have to wonder what that means for PepsiCo as it goes from six regions to four. Even the Russians in Red Dawn were more decentralized than that. …So we’re in year nine or so of the functional beverage revolution (check out Gerry Khermouch’s column in this issue) and we’re still knocking around not just the best functionality to deliver, but the best package to use to deliver it. Still, when ranging from shots to drinks to super-sized multiple-serving bottles, the hardest brand battle doesn’t just seem to be what to put out there, but the problem of “what else have you got?” And that can create a mean set of roadblocks for a developing brand. Would Function, for example, have had an easier time early on if it had just taken Urban Detox national, as it has long been the brand’s best seller? For some products, the assortment might appear to be the key, but a single SKU is often the driver. Even vitaminwater, for example, had a clear leader in power-C, then focus, then XXX. Still, that full line sure does make for a nice shelf, if you can get it. Wonder what will happen with the shot arrays like Tonic or I AM? …Getting back to Minute Maid, who would have ever thought that Simply Orange could force changes in the way Tropicana goes to market? It just goes to show you that there is green space out there even in the tightest categories. Look at the inroads Xyience has made in energy drinks, the success of Xing and Sweet Leaf in cans, the growth of Neuro and Activate as strange-looking enhanced waters, even the ongoing inversion of the beer industry as all of the momentum shifts to craft. There’s always room for innovation, up and down the aisle.
MORE THAN JUST AN
ENERGY SHOT natural energy elixir, magic vitamin potion, octo-superfruit drink, phytonutrient boost, a little swig of happiness, antioxidant super juice, the bounce in your step, liquid levitation, unguilty pleasure... call it what you want, but this 2 oz energy powerhouse is NOT your ordinary energy shot.
THE MOST POWERFUL BLEND OF 8 SUPERFRUIT EXTRACTS
for more information please contact DEBBIE WILDRICK, VP OF SALES 303.336.1436 or dwildrick@drinkbazi.com
MORE THAN JUST ENERGY
PUBLISHER’S TOAST
By Barry J. Nathanson www.bevspectrum.com
Barry J. Nathanson PUBLISHER
THE RIGHT SECTOR FOR INVESTMENT
Jeffrey Klineman EDITOR jklineman@bevnet.com
SALES John McKenna ASSOCIATE PUBLISHER jmckenna@bevnet.com
Adam Stern ASSOCIATE PUBLISHER astern@bevnet.com
Jeff Hyde ACCOUNT EXECUTIVE jhyde@bevnet.com
ART & PRODUCTION Matthew Kennedy CREATIVE DIRECTOR
I HAVE WORN MANY HATS IN MY now-19 years chronicling the beverage industry, but one of my favorites is when I get to help entrepreneurs in a handson way. I’ve been a sounding board and confidant to beverage marketers as they put their visions into practice. I have been a guinea pig for new products that haven’t seen the light of day. (Very often, it’s with good reason). I always try to be as objective as I can, with my palate being the arbiter. I’ve critiqued business plans, packaging concepts, graphic designs and the like. I truly enjoy the creative process that these star-struck beverage aspirants go through to achieve their dream. In my role, I discuss the latest trends and categories with retailers, distributors and beer wholesalers. I always enjoy my pithy conversations with the analysts who cover the beverage sector. We can wax poetic forever without ever having to put in our dime. A beverage life is truly fun. I love every aspect of my multi-dimensional role in the industry. Now, there is a newer role and dynamic, and I’m taking it seriously. No one’s hired me for it, but here goes: I’m now the unofficial pitchman to the financial sector at the behest of beverage marketers looking for capital. We’re all attuned to the realities of making a go of it. You need capital, in all different denominations. Marketers have to spend too much of their time trying to raise money to fund their operations. That is a reality of the business. Often, I am called upon to give an overview of the industry and a particular segment when a company wants an
bnathanson@bevnet.com
Natalie Iknaian GRAPHIC DESIGNER BEVERAGE SPECTRUM PUBLISHING, INC. John F. (Jack) Craven CHAIRMAN jfcraven@bevnet.com
John Craven PRESIDENT & EDITORIAL DIRECTOR jcraven@bevnet.com
ARTICLE REPRINTS FosteReprints (500 COPIES OR MORE) ph. 800-382-0808 x142
HEADQUARTERS 44 Pleasant St., Suite 110 Watertown, MA 02472 ph. 617-715-9670 f. 617-715-9671
investor to consider their brand. It is a part of my job I embrace. In my many conversations with the investment community, there is one constant: They love and admire the beverage industry. They like the bells and whistles, the prestige and the cool factor. They think it’s a sexy marketplace and are excited about becoming involved in it. With that being said, why are we not seeing more investment? There are so many terrific brands and concepts out there, ripe for seed money and beyond. Yet, there are so many marketers wanting. Now is the time for the financial companies to step up and put words into action. I know it is easy to give all the reasons not to invest, but there are so many more reasons for them to put their resources in. I know there are many places you can put your money, but beverages should be at the top of your list. There is so much creativity and innovation happening, and you should become a part of it. Open up your assets to the best industry on earth. It’ll be an investment well made.
PUBLISHER’S OFFICE 1123 Broadway, Suite 210 New York, NY 10010 ph. 212-647-0501 f. 212-647-0565
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DO YOUR PART: PLEASE RECYCLE THIS MAGAZINE
6 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
BB
BEVSCAPE BUSINESS • The latest news on the brands you sell.
More Four Loko Fallout
Hot Marketing Hires
As Four Loko and other formerly caffeinated malternatives head for the market with the FDA off their backs, chances are they’re going to have company from another group: the lawyers. That’s because the brand – and others like it – has been named as a factor in an increasing number of criminal complaints and lawsuits in the past year. Last summer, four Orlando men were killed in a car crash; according to the Orlando Sentinel, Sentinel they had been struck by a driver who had consumed Four Loko. Additionally, Florida's Department of Children and Families recently announced that it is looking into cases that involved Four Loko. A spokeswoman told the Sentinel that “about a dozen cases in recent months” involved the drink. While at least one lawyer has made it clear that his clients’ aim is to shut the company down, another caffeinated beer maker says she is about to have to close her doors as well. According to Rhonda Kallman, whose Moonshot ’69 caffeinated beer was also included in the notice from the FDA that forced the makers of Four Loko, among others, to remove caffeine from their products, the new regulations have taken all of the raison d’etre for her own drink. Kallman recently sent out notice that she has ceased production of Moonshot ’69 – a product that had the alcohol of a regular beer and about 69 mg of caffeine. She has also begun circulating an online “Save Moonshot” petition. “Moonshot, my all malt, craftbrewed pilsner, bears absolutely no resemblance to the products that brought about the FDA's demand to reformulate,” Kallman stated in an appeal. “I stand by my product's formula which includes a standard 5 percent alcohol by volume and 69 milligrams of caffeine (which equals about a half a cup of coffee). I also stand behind my marketing strategy and take pride in the responsibility of my loyal customers. The practice of enjoying alcohol and caffeine together is nothing new (Irish coffee, rum and Coke, Red Bull and Vodka, coffee stout...), but the abuse of the law by some brewers is a legitimate concern. It is imperative, therefore, to fi nd an acceptable level of caffeine that all beer producers can adhere to. “
The pace of new marketers – including several high-profile veterans – getting hired at evolving beverage companies seems to indicate an overall improved outlook for the coming year. No fewer than five key marketing spots have been established or filled at emerging brands in recent months, including Activate (Jesse Merrill), Honest Tea (Peter Kaye, who took the company’s lead marketing spot a few months after Merrill went to Activate) Bazi (Debbie Wildrick), FRS (Deepak Massand), Neuro (Desiree Sorenson), and Bai (Kat Haddon), among others. When times are tough brands often move away from marketing to try to focus on keeping retailers and distributors happy with supply chain – extras like ads and incentives can sometimes get swept under the rug. An expansion of marketing talent, conversely, indicates that companies are willing to ramp up their spending, putting the everneeded “feet on the street” to sample and back up marketing initiatives with support in a given area. “I truly believe that without marketing, a brand doesn’t have a chance of thriving,” said Wildrick, who has come on to head both the sales and marketing operations at Bazi. “We all know that about 2 percent of new beverages will make it – the only chance they’ve got to make it is with the right marketing driving consumers to retail. Without it, though, they don’t have a chance.” It also creates energy at companies.
10 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Debbie Wildrick, now with Bazi, speaking at BevNET Live Winter 2010 in Santa Monica, CA.
“I can’t let what we’ve got planned right now out of the box, but in about a month we’ll have something that will knock your socks off,” Activate CEO Dan Holland told Beverage Spectrum. If other companies are similarly poised, expect to pack several extra pairs.
BI
BEVSCAPE INNOVATION • Product development & marketing news
Heineken Offers Touch-Me Cans Heineken launched their new can in February, adding a tactile level of printing to the can. The new design incorporates four distinct elements: Heineken’s iconic racetrack label is prominently featured on the front of the can while on the back, the contemporary vertical logo is the hero, and the new aluminum can offers a cool, more sophisticated appearance. The curve of the can gives the pack a more fl uid and dynamic look and the innovative raised ink printing technology adds a unique texture to the can, creating the visual impression of condensation on the outside while providing a more pleasing tactile experience to the consumer. The new can package will be available in 12 oz. and 16 oz. sizes beginning in February and the 24 oz. size in summer 2011. Additionally, a new 3X4 suitcase format replaces the 2X6 fridge pack and makes it easier to stack and display at retail. The support materials will feature a special printing technique that creates a complementary 3-D look and communicates the “Feel the New Can. Taste the Exceptional Quality” brand message.
Flavor Focus
Nutrition Nuggets
The Center for Culinary Development offered up its flavor trend information for the upcoming year. According to research chief Kara Nielsen, the focus will be on unique flavors (a big deal for beverage companies) and nourishing foods (not so much). The CCD uses a 5-stage “Trend Mapping” system, where Stage 1 trends are emerging from independent restaurants and Stage 5’s have landed in the mainstream. Among them, according to Nielsen:
There was lots of movement in the nutritional profile business last month: First Walmart said it would get on board with Michelle Obama to begin an effort to provide consumers with healthier and more affordable food choices, then the Food Marketing Institute and the Grocery Manufacturers’ Association launched “Nutrition Keys” — a labeling system to let consumers more easily see a few key indicators of how good a product might be for them. Not to be outdone, the U.S. Department of Agriculture and the Department of Health and Human Services arrived with their own set of nutrition guidelines, as they do every five years. The key takeaway for consumers and beverage manufacturers? Drink fewer sugary drinks. Which, obviously, is not a stance that makers of soft drinks were pleased to hear – although was certainly one they were expecting. Stevia, anyone?
Douglas Fir and other “Wild by Nature” Flavors: Stage 1. Along with chefs who are looking to nature as a source for new plants, herbs, and other flavors, mixologists are expected to add “wild” flavors at the bar. Cloudberry: Stage 1. With Nordic cuisine on the rise, the alpine, arctic “Cloudberry” is moving from jams and liqueurs to beer, wine and sparkling drinks. Yuzu and Exotic Citrus: Stage 2. According to Nielsen, this “floral-flavored Japanese lime” is a trend that is “ready to blossom.”
12 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
CC
CHANNEL CHECK • What’s hot – and what’s not – in stores now. SPOTLIGHT CATEGORY
SPORTS DRINKS 52 Weeks through 1/23/2011
Spotlight Category Contest #1 – Beverage Spectrum will send a mixed case of energy shots to the first reader who successfully re-orders the scrambled Gatorade hierarchy into usable sales numbers, particularly as some products get re-labeled, others go off the market, and some just plain take off. But even as the label change helps out Gatorade, there’s a much more easily codified change in the category – and that is that POWERADE has been growing like gangbusters, with sales up 50 percent over the previous year. Unit sales are up even higher than that, indicating discounting is definitely part of that movement, but it looks like Coke has nonetheless gotten some important share in the scramble.
Brand
Dollar Sales
Gatorade Perform
$1,702,527,000
Change vs. year earlier
766,418.90%
Powerade ION4
$630,281,800
50.29%
Gatorade
$490,250,400
-60.98%
G2 Perform
$304,356,600
N/A
Powerade Zero
$183,037,300
82.94%
G2
$108,091,900
-70.98%
Gatorade Frost
$67,940,310
-70.21%
Gatorade Cool Blue
$53,297,210
-49.84%
Powerade
$44,167,770
-72.61%
Gatorade Fierce Bring It
$29,927,980
-80.61%
Gatorade Recover
$27,152,770
-N/A
Gatorade Fierce
$21,319,410
-59.16%
Prival Label
$20,673,940
83.98%
Gatorade Rain No Excuses
$15,636,690
-86.04%
Gatorade AM Shine On
$11,801,150
-82.33%
Gatorade G2 Perform
$11,005,520
N/A
Gatorade X Facotr Be Tough
$9,165,876
Gatorade Tiger Focus
$7,492,914
-91.26%
Powerade Play ION4
$6,413,526
1,464,567.93%
-84.05%
SOURCE: Symphony/IRI. Total food/drug/c-store/mass excluding Wal-Mart.
TOPLINE CATEGORY
VOLUME
52 Weeks through 1/23/2011
BEER $18,539,830,000
BOTTLED JUICES $5,174,612,000
BOTTLED WATER $7,759,149,000
ENERGY DRINKS $6,819,208,000
SPORTS DRINKS $3,848,529,000
TEA/COFFEE $3,037,709,000
-0.74%
0.38%
1.96%
14.47%
10.96%
11.07%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart.
14 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
CC
ENERGY SHOTS Brand
5 Hour Energy
HOT! Stacker 2 Dollar Sales
Change vs. year earlier
WATER
HOT! Nestle Pure Life
Brand
Dollar Sales
Change vs. year earlier
$823,108,000
51.53%
Private Label
$981,061,500
6.68%
Red Bull
$29,806,260
17.25%
Aquafina
$716,317,600
-2.011%
Stacker 2 6 Hour Power
$27,448,550
-9.19%
Glaceau Vitamin Water
$705,893,000
-7.01%
Monster Hitman
$13,958,050
-31.80%
Dasani
$620,387,000
-7.03%
Stacker 2
$6,233,231
310.64%
Poland Spring
$401,196,000
14.03%
Private Label
$4,852,809
66.89%
Nestle Pure Life
$315,657,000
31.29%
NOS
$4,847,611
-58.07%
Glaceau Smart Water
$291,565,900
29.58%
VPX Redline Power Rush
$3,952,054
-22.41%
SoBe Life Water
$270,500,100
26.82%
Nitro 2 Go
$3,628,901
-8.91%
Deer Park
$239,515,500
2.99%
Rockstar
$3,485,492
-55.85%
Arrowhead
$204,535,500
-10.22%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 1/23/11
ENERGY DRINKS
NOT! NOS
HOT! Monster Mega Energy
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 1/23/11
NOT! Arrowhead
TEA
HOT! Gold Peak
Brand
Dollar Sales
14.21%
AriZona
$631,953,700
3.60 %
$1,133,975,000
18.28%
Lipton
$296,126,500
-12.57%
$427,765,200
12.83%
Lipton Brisk tea
$271,085,500
64.97%
NOS
$214,085,800
13.60%
Snapple
$192,178,700
5.06%
Doubleshot
$182,362,100
24.60%
Lipton Pureleaf
$165,405,400
8.38%
Monter Mega Energy
$174,377,800
172.19%
Diet Snapple
$127,607,400
17.45%
-1.61%
Gold Peak
$121,313,800
83.38%
Brand
Red Bull Monster Energy Rockstar
Java Monster
Dollar Sales
$2,254,798,000
$170,141,800
Change vs. year earlier
Change vs. year earlier
AMP
$139,634,700
-6.16%
Nestea
$109,541,600
-9.45%
Full Throttle
$108,938,700
-7.24%
AriZona Arnold Palmer
$102,584,100
73.54%
Monster Energy
$87,509,070
-46.66%
Lipton Diet
$59,380,360
-13.40%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 1/23/11
NOT! Monster Energy
IMPORT BEER Brand
Corona Extra
HOT! Dos Equis XX Dollar Sales
$917,681,300
Change vs. year earlier
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 1/23/11
DOMESTIC BEER Brand
NOT! Lipton Diet
HOT! Keystone Light Dollar Sales
Change vs. year earlier
-3.11%
Bud Light
$5,280,398,000
0.15%
$2,111,012,000
-5.61%
Heineken
$569,622,200
-3.29%
Budweiser
Modelo Especial
$281,495,100
15.51%
Coors Light
$1,891,150,000
2.64%
Corona Light
$167,764,700
-2.15%
Miller Lite
$1,686,577,000
-1.69%
Tecate
$166,310,900
-9.65%
Natural Light
$1,120,376,000
0.05%
Labatt Blue
$118,566,900
0.66%
Busch Light
$735,476,000
2.23%
Labatt Blue Light
$104,527,900
9.13%
Busch
$673,678,300
-2.59%
Dos Equis XX
$101,590,600
23.41%
Miller High Life
$502,542,200
-1.43%
Stella Artois
$88,110,170
15.76%
Keystone Light
$491,031,900
5.35%
Heineken Premium Light
$82,248,500
-13.84%
Michelob Ultra Light
$469,522,900
0.72%
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 1/23/11
NOT! Heineken Premium Light
SOURCE: Symphony/IRI Total food/drug/c-store/mass excluding Wal-Mart. 52 Weeks through 1/23/11
NOT! Budweiser
JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 15
NP
NEW PRODUCTS • The newest options for cooler and shelf.
ENHANCED WATER Ex Drinks recently announced its new line of naturally flavored enhanced waters, Ex Aqua Vitamins. Available in three flavors, Lemon Lime, Raspberry and Peach Mango, Ex Aqua Vitamins is low glycemic and free of high-fructose corn syrup, artificial colors, sweeteners, flavors and preservatives. Ex Aqua Vitamins come in 16.9 oz. bottles that are 100 percent recyclable and retail between $1.59 and $1.79 a bottle, available in Southern California and Colorado. AriZona Beverages has added Blueberry Coconut Hydrate to its line of vitaminenhanced RESCUE waters. The new flavor, a blend of coconut water and B vitamins, is designed to help the body rapidly replenish hydration levels. The product is sweetened with Reb A and contains 25 calories per 8 oz. serving. AriZona’s RESCUE waters are available in 20.5 oz. PET bottles with a suggested retail price that falls between $1.39 and $1.89 per bottle. Blueberry Coconut Hydrate is currently available in the New York City Metro Area and will continue to become available nationwide in 2011. For more information, call AriZona Beverage Co. at (800) 832-3775.
MALTERNATIVES Phusion Projects has launched the latest in its line of FOUR Loko beverages. Four Loko XXX Limited Edition will feature a brand new Four Loko flavor profile every four months, beginning with Green Apple in January and Blueberry Lemonade due out in May. The new flavored alcoholic drinks will be available in 23.5 oz. cans line-priced with previous FOUR Loko offerings. For more information, call (888) 901-6344.
CSDs Grombomb has announced its debut beverage, Grombomb healthy energy. This alternative to energy drinks and sodas is fat-free, low carbonated, caffeine-free and packed with B-vitamins and electrolytes. Grombomb, which retails between $1.49 and $1.69, comes in 10.5 oz. cans at 75
16 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
calories each and is currently available in San Diego, California. There are also plans to further expand to Orange County and Los Angeles. Call (858) 784-0379 for more information.
ENERGY DRINKS Celsius has announced the latest flavor in its line of pre-exercise fitness drinks. The new non-carbonated Apple Orchard Blend drink has no sugar, no high fructose corn syrup, no aspartame and no artificial flavors, colors or preservatives. The energy drink, naturally sweetened with Stevia and available in natural and health stores, comes in 12 oz. cans that retail between $2.19 and $2.49 per can. For more information, call (866) 423-5748. Warrior Energy is offering a new release of its tea-based energy drinks. Made with organic tea and enriched with vitamins, yerba mate, maca root and cordyceps, Warrior Energy is also low glycemic due to its agave nectar sweetener and 15 calories per serving. Packaged in 16 oz. cans, the drink comes in both green and white tea flavors. Currently Warrior Energy is available in Maryland, West Virginia and Virginia, with plans to distribute more widely in the future. It can also be purchased online at www.drinkwarrior.com and on Amazon. com in March. For more information, call (304) 264-0437.
SHOTS I AM has launched a line of 2.5 oz. singledose liquid nutritional supplements in four condition specific variations, with plans to release 32 oz. family sizes mid-year. The supplements, which come in colorcoded Healthy, Energized, Well-Rested and Happy, are naturally sweetened, gluten free, 5 calories each and are made with no artificial flavors or colors. I AM is currently available in retailers like Whole Foods and Vitamin Shoppe for $3.99 per bottle. For more information, call (888) 206-1451. Harcos Labs is introducing Love Energy Potion, the latest in its line of Energy Potions. The 1.69 oz. energy shot is made
NP
with caffeine, damiana, maca, ashwagandha, ginseng and horny goat weed and has a strawberry-lemon flavor. Love Energy Potion sells for $3.49 per small potion-shaped bottle and is available now at loveenergypotion.com. It will soon be available from Hot Topic, Fry’s Electronics, Hastings, FYE, Micro Center, ThinkGeek and others. Call (310) 401-3418 for more information.
4 Orange Vodka has debuted with a 40 percent alcohol by volume, 750 mL bottle of orange-flavored vodka, made from four different kinds of Florida oranges. The orange-distilled vodka is made from Hamlin, Valencia, Temple and Parson Brown oranges, all found and grown in Florida. Suggested retail price per bottle is $24.99; 4 Orange Vodka is currently available nationwide. For more information, call (561) 624-5662.
SPIRITS
Michael Collins, the last independent, Irishowned distillery in Ireland, has announced its new Michael Collins 10 Year Single Malt Whiskey. Available in 750 ml bottles, the suggested retail price is $39.99. Michael Collins has also unveiled a new packaging for its Blended Irish Whiskey with a bold new label that highlights its distinctive qualities. Available in 50 ml, 750 ml and Liter sizes, the suggested retail for the repackaged whiskey is between $26.99 and $28.99. Both are double distilled and 40 percent alcohol by volume. For more information, call (914) 637-7300.
A. Hardy USA is announcing the first domestic availability of Mexico’s El Tequileno Tequila. Produced in the Los Altos de Jalisco region of Mexico, El Tequileno offers three variations in 750 ml bottles: the 50th Anniversary Anejo, aged over two years, Reposado, aged for 11 months, and Silver Platino, which is not aged. A. Hardy has plans to distribute soon. For more information, e-mail mtaskin@ahardyus a.com.
JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 17
ZOLA Spreads its Wings BY JEFFREY KLINEMAN
ACAI HAS BEEN PULPED, MASHED, juiced, powdered, extracted, clarified and just plain bottled in the decade since it became a mainstay of the natural foods channel. While it’s found some purchase in mainstream accounts – and as an ingredient in many trendy vodka drinks – it remains a product that has yet to break through. But Zola founder Chris Cuvelier believes he’s finally found a way to navigate the obstacles: the crunchier-than thou exclusivity of the natural channel, the weirdness of multi-level marketing, watereddown ideals of the mainstream. “For years, we’ve been the smaller player,” Cuvelier said, shortly before his latest trip to meet with suppliers in Brazil. “Everyone else has raised more money, while we’ve been the more regionallyfocused brand, but our plan is to bring on more retail merchandisers and distribution partners to help us win at shelf.” Cuvelier’s confidence rests on numbers showing that the brand tends to outsell its other miracle berry competitors at the grocery stores in which they compete, as well as a variety of plans that he has enacted to get his product out and his message to consumers. The company has also found major sales traction, increasing by 42 percent in 2009 and in the mid-30s in 2010. These numbers show Zola can compete, said Ken Walters, the Managing Director at Emigrant Bank who shepherded that investor’s position from a small minority stake to approximately $10 million – and majority ownership – in Zola. To increase the velocity and spread the word, however, the brand is expanding its portfolio, its footprint, and its strategy for reaching the market. Along with a new Caja with Mango Juice variety, Zola is changing its overall brand masthead to “Zola Brazilian Superfruits” and will continue to release products that involve ingredients like Acerola and Cupuacu, in addition to Caja. The company is also trying to move into new areas of the store, launching a co-branded product 18 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
in the nutritional space via a licensing deal it struck with smoothie bar operator Jamba Juice on an RTD multi-serve daily superfruit shot product. Meanwhile, the brand is also showing a newfound willingness to embrace direct store distribution. After watching an experiment in DSD blossom in Colorado behind the strength of Denver-based New Age Beverage, Cuvelier and his backers decided they want to ride DSD into an expanded circulation profile rather than simply rely on the big natural brokers. While Cuvelier said UNFI will remain a key partner, he also made it clear that he’d prefer a chainor region-wide schematic over the whims of the produce buyer in an individual store. “We don’t want to be in every account with DSD, but if we can get all the grocery stores in an area, then I think it’s a better way of building the brand from what it was from warehouse direct,” he said. Working to Zola’s advantage is that the product is shelf-stable, offering the brand two places to tell the story in a given retailer – both off-shelf on display, but also in the fresh juice part of the produce section pioneered for exotic juices by companies like POM Wonderful and Odwalla. In that two-pronged strategy, Zola is on-trend, Cuvelier said, noting the presence of the skyrocketing coconut water products in both end-cap displays and grab-and-go coolers. But Zola is stretching into new product lines and marketing ideas, as well: with Brazilian culture on the rise, and interest in superfruits still present, Cuvelier is reaching deeper into the rainforest for even more exotic tropical fruits, launching a series of products whose health benefits and exoticism he hopes will sit at the intersection of the two trends. To further the process of identifying with Brazil and health simultaneously, the entire Zola brand is undergoing a labeling change and update that will put the individual fruits on the front of the bottle and identify those ingredients’ specific benefit
readily to the consumers. “We just want to make sure we’re sending the clear message of ‘here’s the fruit, here’s the Super Fruit, and here’s what each serving of Zola means to you,’” Cuvelier said. Another advantage to putting the fruit up front? It plays up the products’ taste, and that’s important because Zola tends to win taste tests against the competition, Cuvelier said. If the brand is going to take on the bigger companies in the acai arena – the better-known Sambazon and the streamlined Bossa Nova – it’s going to have to have a point of differentiation, and Cuvelier is gambling on flavor as that point. “I don’t think there are going to be, say, four acai brands in these produce sets, there are going to be one or two – and they’ll go for the ones that taste the best, that have the best packaging,” he said. “Our strategy now is to take the story and get that into more distribution, do the right promotions, and really execute and win at shelf.” Of course, storytelling, when it comes to the beverage business, often means sampling and sales reps. That sort of capital-intensive move to put feet on the street – particularly in support of DSD
folks – is where Zola’s financial position comes into play. In fact, while the Colorado experiment was what launched the company’s DSD push, it nevertheless turned down other potential DSD partners last year, waiting to see if the concept would be borne out. “We’re not trying to attack the whole country but are trying to attack it gradually as we grow it out,” said Walters. “We had opportunities to catch on with some really great partners – but we didn’t want to do it without a proven model and where we could get to profitability. We really wanted to get this thing to (cash-flow) positive and gradually build out the DSD over time.” Zola has always been a fairly lean operation, although as it seeks to expand it has added staff: a new office in Colorado is overseeing the DSD push and marketing efforts, while a new COO, Matt Collins (fresh from Metromint), is expected to help the brand’s new focus and operational discipline. And financial discipline is still the rule at Zola: according to Walters, it is approaching profitability – something that he sees as the key for it to be able to access lending capital without putting up equity in the company. Nevertheless, Cuvelier acknowledges some risks: in refocusing the brand on more than just acai, Zola is trying an approach similar to one tried by Bossa Nova a few years ago; the broadened portfolio did not move for that company, and eventually it was scooped up by new owner Sunny D. But times are different, Cuvelier says: while interest in Super Fruits remains a constant in the U.S., interest in Brazil is a growth industry, with coconut water’s popularity, the 2014 World Cup, and then the 2016 Olympics all serving to focus attention on the funloving country. And again, there’s that flavor-oriented point of difference. “We want to capture the spirit of Brazil – the exuberance of the people and the passion of the culture in these fruits,” Cuvelier said. “I think we’re more targeted, I think we taste better, and I think we can do a better job of executing. And, because we’re shelf-stable, we can go more places.” So maybe the time is right, after all, for one of the acai companies to break through. Or, if not, for one with newly spread wings to soar above.
With the release of several new products, Zola founder Chris Cuvelier and company are changing the overall brand masthead to “Zola Brazilian Superfruits.” This move follows the decision to include not only acai but other Brazilian fruits likes Acerola, Cupuacu, and Caja.
JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 19
GERRY’S INSIGHTS
By Gerry Khermouch
FUNCTIONAL FATIGUE FUNCTIONAL BEVERAGES AS THE next frontier? Until recently there seemed little reason to question that premise. After all, if drinks like Fuze and vitaminwater could do so well by giving the impression of offering a functional lift, then imagine how high the potential might be for brands that actually delivered meaningful amounts of functional fortification. But so far, that bet hasn’t paid off. In the past couple of years, some visible early entrants have struggled. A deep recession arrived, the government began to crack down on beverage companies’ health claims, and consumers – well, I get the sense that they’re probably spending their Internet time on job listing boards and trolling for grocery coupons rather than heading over to the Web site of functional beverage brands to learn the definitions of “chondroitin” or “quercetin.” That, or they may be buying into the whole-food, anti-engineered “phood” precepts espoused by commentators like Michael Pollan. I also can’t help but wonder whether a more pervasive anger and cynicism, bred by revelations of the glaring shortcomings of bankers, stockbrokers, realtors, politicians and government regulators hasn’t injected a fundamental skepticism about sweeping promises from anybody, let alone an elixir in a bottle. I have no formal research to back up this hunch: no focus groups, no surveys, no Whole Foods shopper intercepts. It’s just a nagging feeling I’ve culled from conversations with friends and neighbors, beverage distributors and retailers. But also, look at what new beverage items do seem to be selling these days: many are in tried-and-true categories that may lack any cutting-edge mystique, but fulfill basic urges in terms of refreshment, hydration and the like. They include newer shelfstable versions of such iconic refrigerated brands as Sunny Delight and Nesquik. King Juice’s Calypso brand of lemonade is also soaring – considering that
20 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
the populace is supposed to be spooked at ingesting lots of calories through its drinks, I’m somewhat amazed -- but it tastes great, the glass bottle feels great in your hand, the range of flavors can make you forget it’s all just lemonade and you certainly don’t have to go to a Web site to understand it. Teas, like AriZona Iced Tea and its various spinoffs, and the canned Xingtea line also seem to be striking a chord: tea, while overcrowded, is an understandable drink with perhaps some modest health benefits and an accessible taste that makes it a good transition from the carbonated soft drinks some consumers feel they should be abandoning. Many of these are relatively inexpensive brands, but I think the phenomenon goes beyond trading down. After all, some categories of beverages with high price points but clear value in their ingredients and packaging continue to hold their own, from energy drinks to some of the superfruit juice categories. So it can’t all be a question of price. Knowing the above, am I totally down on functional drinks? Not at all, but it may take a while for them to reach their promise. The company that hoped to serve as poster child for the segment, Function Drinks, has regrouped after a wildly ambitious initial plan misfired and is trying to grind it out on the way to some kind of broader acceptance. Newer lines like the cap-activated Activate and the curvy-bottle Neuro continue to attract distributor and retailer attention. FRS is striving to move beyond being an Internet play, and establish a fuller consumer understanding of just what the brand is, as well as its active ingredient quercetin. Celsius has outlasted the misconceived Enviga line from a Coke-Nestle partnership and continues to push toward mainstream acceptance (albeit after a shift in emphasis to fitness assistance rather than calorie burning). So is the flourishing of functional beverages right on the horizon? I’m inclined
to believe that if you’re a wholesaler or retailer, you should be experimenting with some functional entries, but don’t overcommit. Given the degree of consumer skepticism out there, it’s probably best to emphasize segments that allow consumers to judge for themselves in a reasonable timeframe whether they work – energy, joint health, maybe mental focus, but not necessarily anti-aging. I’m not convinced relaxation is for real as a category; maybe something more narrowly defined, like sleep aid, will work better. I’d go easy on brands that seem to overreach in their claims. You probably should also be cautious about picking up too many brands that need to have a supplement rather than nutrition panel affixed to the label; government regulators are looking at those with a gimlet eye. And – in a lesson that it took a while for Function, among others, to learn – don’t assume consumers will be willing to sacrifice flavor for the promise of a functional benefit. I’ve focused here on smaller, independent players, because that’s where most breakthrough brands tend to get launched. That’s not to dismiss the beverage giants (and their pharma brethren) who maintain extensive research capabilities and are seeking genuine functional and nutritional breakthroughs. They’ve always had extensive R&D but have misfired repeatedly nevertheless: both with consumers and, as the Enviga snafu or Danone’s headaches on the probiotic side would attest, with even the mundane regulatory stuff you’d expect them not to fumble. Still, this is one category where they should have every advantage. Maybe they’ll be the ones to show the way. We’ll see what they come up with next. Longtime beverage-watcher Gerry Khermouch is executive editor of Beverage Business Insights, a twice-weekly e-newsletter covering the nonalcoholic beverage sector.
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THERE ARE A LOT OF FOLKS CLAIMING TO HAVE THE PERFECT HANGOVER CURE.
THE SEARCH FOR THE SOLUTION TO THE NIGHT BEFORE WHAT’S THE
HOLY GRAIL OF THE HANGOVER CATEGORY? SOMETHING THAT WORKS. BY JEFFREY KLINEMAN
22 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Sadly, there hasn’t been one that drinking can’t beat. Nevertheless, hangover relief remains one of the industry’s fastest-emerging subsets, a category where shots, slim cans, energy drinks and cocktail mixers are all fighting to create a dominant style. Problem is, it’s a functionality that can only truly be proven after a hard night out and a concentrated effort to remember to apply the medicine at the proper time. For a long time, that has been the purview of products like sports drinks, and more recently, coconut water. In fact, as the hangover supplement business broadens, mainline remedies continue to make some of the best headway in the category. Take Rockstar Recovery, for example, which became such a sleeper hit in the energy drink category that it walked off with BevNET’s Best Energy Drink of 2010 award. Straddling both zones didn’t leave it behind; in fact, with distributors, having the functionality tied to a strong brand name like Rockstar created less of a consumer education issue. Since its debut last year, Recovery has added two new flavors. Another energy/recovery hybrid, IronClad, made by Shadow Beverages, has also moved past its initial single-chain exclusivity into wider distribution. Still, there are other, purer plays than energy; some products are relying on good old fashioned promotion to build an audience. Two companies that have taken that approach to boost their brand image are Code Blue and Function Drinks. Code Blue has a strong sampling and celebrity focus, which includes highprofile investors and the fluid networking abilities of its founders, Jeffrey and Steve Frumin, who seem to know everyone who has ever walked on a red carpet. Function, meanwhile, has long based much of its potential on its first SKU, Urban Detox. Last summer, it garnered extra press for a seasonal, 100 day-long party gauntlet called “Function: Party Crasher.” While both of those products have gotten extra press in recent years, their growth has in some ways shown some of the category’s peripatetic nature: Code Blue, for example, started out with a very strong hangover-related focus, but has edged closer to marketing itself as a product intended to help consumers recover from workouts, rather than from parties. Ubran Detox has also had it’s non-hangover functionality emphasized in the past. It’s a change that seems to be necessitated by the size of the market and the use occasions: having a hangover supplement is only going to help post-hangover – presumably a less frequent occurrence than a workout. And with many of the elements the same, particularly the electrolyte focus, those categories, like energy and recovery, seem to have an overlap. So where does that leave the true hangover drink? In quite a few instances, it leaves it in shot bottles at the front of the store, fighting it out for counter real estate alongside energy shots and relaxation drinks. If the favored method of accessing functional liquids becomes the shot, then these products will be well positioned. That’s the bet being made by brands like Cheerz, Last Round, and NoHo, all of which are in a shot that may be consumed either before or after the night in question. Still, even with those options and the others listed in this roundup in place, the industry is without a doubt searching for that true “hangover killer app” that will allow a night of fun boozing to remain a less-than-painful memory the morning after. That remains the functional problem for a much-desired functionality. And likely the key to the kingdom for a category that nevertheless continues to grow, as drinkers pursue their own consequence-free holy grail. •
NOT
A COMPETITOR TO ENERGY SHOTS
SAFE AND EFFECTIVE HANGOVER PREVENTION Find NOHO at these participating locations:
/NOHOdrink
@NOHOdrink
LEADING THE WAY IN THE BEVERAGE INDUSTRY’S NEWEST CATEGORY FOR MORE INFO CONTACT US AT 310-289-1313 OR SSTEPHENSON@NOHODRINK.COM,
BRAND NEWS: RECOVERY DRINKS
BRAND NEWS CODE BLUE. High-end hotels including Las Vegas’ Cosmopolitan, the W Hotel, The Gansevoort and The Waldorf Astoria offer Code Blue to help guests recover from a late night out or long flight. Code Blue is the preferred drink among the boxing elite who train at the world famous Gleason’s Gym in Brooklyn, NY. Top athletes are now using Code Blue to recover from their tough workouts at premier gyms including The Equinox, LA Sports Club, The Reebok Club and Gold’s Gym. Code Blue has also partnered with Whole Foods Market and is now available in all of their New York City stores. Hair of the Dog. Good Life is introducing
a new look for Hair of the Dog and has improved all three of its formulas. All three versions of Hair of the Dog have over 4,200mg of Phase 1 and Phase 2 liver detoxifiers. Red is sweetened with pure cane sugar, yellow is sugar-free, and blue is caffeine-free and sugar-free. All versions are also now preservative-free CHEERZ Intellishot. Cheerz IntelliShot, a
1.7 oz., lemon-lime fl avored functional shot or cocktail mixer, has been recommended by doctors, including a liver specialist, according to ownership company Cheerz USA. Intellishot’s growing list of distributors includes Encore distributing of Eugene, OR, with over 200 retail accounts in the state. SHADOW BEVERAGE. Shadow’s Ironclad
Energy + Hydration continues to grow its distribution throughout key convenience stores by solidifying a distribution agreement with 7-Eleven convenience stores nationally. 7-Eleven will be serviced by McLane Distribution and the Shadow Distributor Network. 7-Eleven joins other retailers including QuikTrip, Circle K, The Pantry, Jacksons, Terrible Herbst, Big Apple and other retailers around the country. Ironclad Energy + Hydration is offered in three flavors, Triple Citrus, Goji Berry and Sugar Free Black and Blue with Black Currant. REBOOTIZER. Rebootizer launched in Sep-
tember, 2010. It is an antioxidant instant drink contained in a unique and innovative 2 oz., 6 x 4.25 inch recyclable flat Mix-Pak 24 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
pouch that has separate compartments for the water and the powder to increase bioavailability. The consumer simply squeezes the pouch to mix the purified water with the powder, then the consumer tears off the corner and drinks the mixture from the pouch. Rebootizer has distribution representation with DPI, KEHE, and can be found at ExpressMart, 7-Eleven Midwest, and a couple hundred individual stores nationwide. Rockstar. Rockstar Recovery recently added
a pair of flavors, orange and grape. Hangover Joe’s. Hangover Joe’s Get Up & Go is a product that is focused on Hangover Relief and Hangover Recovery. The company is aiming for convenience and package store channels in early 2011.The product is actually based on a real “Hangover Joe” and his image is on the bottle. NOHO. In 2010 NOHO expanded its distri-
bution channels by adding AM/PM, 7-Eleven Southwest Division, and Circle K’s Arizona and Nevada Region to its official list of retail chains. In addition to adding the retail outlets NOHO partnered up with large DSD distributors such as Classic Distributing (MillerCoors) in Los Angeles, Crescent Crown Distributing (MillerCoors) in Phoenix, Arizona and Finley Distributing in Tucson. The company has also announced a relationship with Grammy Award winning Artist and Producer Lil’ Jon. Last Round. Dubbed the “proud sponsor of brighter mornings,” Last Round can be purchased direct or at select Rite Aids, Sheetz, Acme Fresh Markets and other retailers nationwide. HOIST. In 2010 Hoist went from a startup
to a growing enterprise that produced over 400,000 cans and can be found in over 1,200 on and off-premise locations. Hoist has been picked up by multiple MillerCoors distributors in Ohio and Northern KY, including United Dairy Farmers, Walgreens and Remke Markets/Biggs. The company’s second production run was in November and it included a 4-pack and also a can redesign that was more focused on the benefits of rapid rehydra-
tion. For 2011, Hoist’s focus is on expanding into more markets in the Midwest. LUSH. In 2010 LUSH Beverage Company launched LUSH Recovery Beverage, a new generation of recovery drink with vitamins and antioxidants. It combines the liver enhancing power of N-Acetyl-Cysteine (NAC), B vitamins, electrolytes, and the antioxidants of Maqui berry. With the addition of D-ribose, Prickly Pear and Milk Thistle extract, LUSH is an ingredient-rich beverage. At 20 calories per 12 oz. serving, LUSH is sweetened with stevia and is carbonated and caffeinated to refresh consumers and support total body recovery. FUNCTION. Last summer, Function ran a
$10,000, 100-day promotion designed to highlight the recovery power of Urban Detox by helping people embrace any and every excuse to party. The campaign ran from Memorial Day to Labor Day 2010 involving comprehensive retail/in-store, online, sampling, and stunt-driven marketing strategies. The company developed a retail presence designed to give consumers an “Excuse To Party Everyday,” including case stack displays, POS, stickers, etc., along with an online search for a person “willing to party 100 days in a row, using Urban Detox as their shield. The winner received $10,000.” Boozer. Developed by two pharmacists,
Boozer is designed to replenish and detox the body for those “just one more” nights. Boozer media currently includes suggestions for making cocktails with the product. ASSURE. Assure Food and Beverage group is in the beginning stages of a national launch of their “Good For You Good For Earth” all natural line-up of Healthy Beverages that will be hitting the shelves starting March 1 2011 at selected retailers nationally. Assure was recently authorized by Bristol Farms of Los Angeles and Fresh Market in the Southeast. Alibi PRETOX. Launched in Great Britain, Alibi Pretox is served in Welcome Break motorway services in 48 locations across the UK within its Waitrose or WH Smith outlets [from December 2010]. Alibi is also stocked in Waitrose supermarkets, Nutri-Centre in 13 Tesco stores, Harvey Nichols (London, Birmingham, Manchester, Edinburgh), John Lewis Foodhall, Whole Foods Market and Fortnum & Mason (London). JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 25
BACK TO SCHOOL FOR SPARKLING JUICE BY JEFFREY KLINEMAN
ant to find out where all the growth in the sparkling juice category is? The answer is you’ve got to go back to school, where many of the most creative entries into the category are trying to find their feet and work the long-dreamed-of connection between the school vending operation, the local convenience and grocery chain, and a growing DSD operation. As an example, the numbers at right show very few of the brands actually included in our Brand News section. Why? They’re not selling so little as to be not included in the IRI numbers. They’re just thriving in channels largely unchecked by the usual agencies. GuS, for example, has been a mainstay in the natural, gourmet, and on-premise channels for several years. The Switch has maintained steady growth in schools in New England and New York. Fizzy Lizzy has been both a recognized media phenomenon and a BevNET award winner. All three products are more likely to make a dent on a convenience store shelf than, say, Kedem. Nevertheless, there is some crossover – Izze, Knudsen, Lorina and Orangina are all brands that have shown some mainstream growth out of their core natural and gourmet channels. And Reed’s has begun making private label versions of its recently-acquired Sonoma Sparklers on a contract basis for retailers, yet another way of increasing overall interest in these kinds of products. Even Ocean Spray has just jumped into the pool. Meanwhile, there is also a bit of a rising tide behind this category: gourmet CSDs showed movement and innovation last year, and that interest in bubbles may continue to help entrants in this more natural group. With Vignette providing an innovative, natural functionality and Sparkling Ice providing a juice/nutrient blend, there’s some range beyond gourmet and on-premise in the category, but again, for a true national brand to emerge, it’s going to have to be an academic superstar. •
26 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Brand
Dollar Sales
Change vs. year earlier
Welchs
$22,713,760
8.23%
Martinellis Gold Medal
$14,833,140
0.49%
Izze
$13,471,700
1.37%
Orangina
$11,139,650
10.07%
Private Label
$5,184,536
1.27%
Meiers
$3,808,201
3.66%
RW Knudsen Family
$3,355,872
0.59%
Kristian Regale
$2,326,439
-13.41%
Lorina
$2,238,964
22.77%
St. Julian
$2,129,463
-7.18%
Crystal Geyser
$1,940,525
-7.99%
Kedem
$1,793,055
-4.99%
Martinellis
$1,142,353
N/A
Efferve
$633,820
11.89%
Fruit A Peel
$524,160
-5.24%
Rieme
$366,110
30.31%
Izze Esque
$256,122
115.04%
Sonoma
$199,067
-30.73%
Mussette
$188,790
-3.73%
Galvanina
$157,694
109.15%
BRAND NEWS: SPARKLING JUICE
BRAND NEWS The Switch. The Switch has added Hardcore
Apple to its lineup. This product is a bold fusion of Red, Green and Yellow Apples. The product features attention-getting tiedye graphics to draw consumers in; like all Switch flavors, it is made from 100 percent sparkling juice to offer a healthy alternative to traditional soft drinks. HOTLIPS Soda. HOTLIPS Soda has uncapped its latest flavor: cherry. Made from fruit grown in Oregon’s famous cherry-growing regions of the Hood River and Willamette Valley regions, the soda features the subtle yet distinctive flavor of one of the state’s most popular fruits. Like the rest of the HOTLIPS line, the cherry soda is made simply of allnatural and local ingredients, with no preservatives. Just cherry juice, cane sugar and water. The cane sugar for this soda is infused for months with high-quality vanilla bean, adding a buttery flavor to the complex fruit, and enhancing an inherent cola flavor.The sodas are available in more than 600 retail and restaurant locations in twelve states, and in 10 locations in western Canada. GuS. Last year, GuS – Grown-up Soda rolled
out new labels with a spruced up logo and larger fruit imagery plus calorie counts listed on the front, playing up its 90 – 98 calories per 12oz. attribute. GuS also continued its expansion into new markets including Colorado, Wisconsin, Dallas and Northern Connecticut. Spring, 2011 will see the launch into Western Canada via UNFI/Sunopta with bi-lingual labels. GuS continued the rollout of its newest flavor, Grape Black Currant, made with antioxidant-rich black currant and red grape juices, with only 95 calories per 12 oz. GuS continued its growth and expansion with its first and largest distributor, Big Geyser in the New York City metro area. Fizzy Lizzy. Fizzy Lizzy is introducing its
first new flavor in two years: Tangerine Passion Fruit. Seventh in the line of existing flavors of Fizzy Lizzy, each flavor is a blend allnatural fruit juice and sparkling water with no added sugars and 65 percent juice (on average). Every bottle of Fizzy Lizzy contains
100 percent of the RDI for vitamin C. Fizzy Lizzy is available in gourmet markets across the country, including BevMo! and Target and select regions of Whole Foods. Additionally, Fuji Apple and Raspberry Lemon Fizzy Lizzy will be in 240 Super Target stores. Fruit 66. Fruit 66 is in over 15,000 schools
because it meets current and upcoming requirements of the nation’s new School Nutrition guidelines. Each flavor contains nutrients identified by the Institute of Medicine that consumers aren’t getting enough of in their diet: vitamins C, A, Calcium and Vitamin D. Fruit 66 is an All Natural juice made with 100 percent fruit juice and no added sweeteners, making every can equivalent to from one to two servings of fruit, according to USDA guidelines. Each can contains 95 calories per serving. Vignette Wine Country Soda. Wine Coun-
try Soda previewed new variety California Brut and a larger, 750 ml bottle recently at the West Coast Fancy Food Show. Made with a blend of Muscat and Chardonnay juices, the variety is a non-alcoholic alternative to Champagne and sparkling wines. It is expected to be released in April or May. Sparkling ICE. Talking Rain is has announced that it will be sold and fully distributed at Winn Dixie locations nationwide. The company will be offering in-store demos at the end of March. Additionally, it has added a new flavor, Lemon Lime, to the Sparkling ICE lineup. IZZE. Last year, IZZE re-launched a reformulated version of its low-calorie IZZE esque nationwide. The product now contains 25 percent pure fruit juice (an increase in the amount of fruit juice over previous versions) and sparkling water. Every 12 oz. bottle has 50 calories and only 11 grams of sugar – all from fruit juice. As with IZZE Sparkling Juice, IZZE esque is all-natural and contains no refined sugars, caffeine, preservatives, artificial colors or flavors. It comes in three varieties, Sparkling Black Raspberry, Sparkling Limon and Sparkling Mandarin. JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 27
ers with popular culture touches that reference hip-hop; Lean, for example, has even tried to get its new releases in synchronicity with current hot releases (New product? Yella. Hit song? Black & Yellow). Regardless of the song association, by now, the notion that these products are tapping into the vibe of the drug-influenced “chopped and screwed” scene in Texas is well-known; the products retain something of a recreational aura. The “Down but not Out” subcategory
Solutions for Sleepyheads:
the Relaxation Family Tree By Jeffrey Klineman
Over 70 million Americans can’t sleep, says Adam Platzner, and that sounds like a business opportunity to the head of sales and marketing for Dreamwater, a relaxation drink line that has gradually acquired distribution in several large retail locations, including Wal-Mart and Duane Reade. Of course, he’s not the only one with that idea. In the past three years, there have been hundreds of drinks that incorporate sleep aid, relaxation, or other kinds of mental de-stressing into their functional formula. It’s a growth industry that business research group IBIS World indicated has reached about $500 million worldwide. That number might sound like it’s a category on the cusp, but the flip side is that the international market is much stronger – GABA products, one sub-sector of the relaxation beverage industry, have been an established category in Japan for years. Meanwhile, GABA came to the U.S. a few years ago as part of an exclusive deal with Jones Soda and proceeded to flop. U.S. consumers didn’t quite figure GABA out – and for the most part, the
28 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
relaxation category hasn’t quite figured U.S. consumers out, either. Therefore, as an aid to retailers and distributors, we now present the family tree of the relaxation category: The “70 Million Insomniacs” subcategory These sleep aids are designed to produce few other effects beyond a solution to the problem that Platzner described. Typically a 2 oz. to 4 oz. shot, although a few companies (Dreamwater included) also have full-sized drinks, they use melatonin and other elements to quickly bring on sleep. For many of these products, the direct functionality has led to them being sold largely through nutritional supplement distributors, although some, like RelaxZen, are attempting beverage DSD. So is Neuro Sleep, which is a full bottle that contains melatonin, unlike its linemate, Neuro Bliss. The “Chopped and Screwed” subcategory Several of the earliest relaxation drink brands, like LEAN, Purple Stuff, and Drank have tried to beguile consum-
Dwelling outside the melatonin sphere, these products don’t work as knockout drops but are marketed on the basis of herbal and chemical remedies that can bring on relaxation, reduce stress, and even improve mental performance without caffeine. These drinks, which include Vacation in a Bottle (ViB), Just Chill, Neuro Bliss, and even RelaxZen “Sport,” range in packaging sized from a shot to a full-size soft drink. These are the ones the media is thinking of when it starts talking about “anti-energy” drinks. There are outliers, of course, and recombinations. Beauty Sleep, for example, combines sleep induction with antioxidants. And AriZona’s Relax FastShot also comes paired with an Awake FastShot. There are also issues: chief among them is the problem of classification. With melatonin used widely in these products, the FDA has begun taking a hard look, and recently required Drank to reclassify itself as a dietary supplement; with the wrong person passing out behind the wheel, stock could get recalled very quickly. That’s something that Platzner is already trying to avoid. “We’ve deliberately positioned our product on the over-the-counter analgesic aisle as a sleep enhancer,” he said. “We’re not telling you to go out and use it at a nightclub or at lunch.” One other potential land mine? The emergence of soft drinks based on THC, an active component in marijuana. While those products are only for sale semi-legally in state-licensed marijuana dispensaries, one bad incident – especially with some relaxation products, like Mary Jane’s Relaxing Soda, which claims to imitate marijuana’s effects, although it doesn’t contain any -- could throw a cloak of negative publicity over the whole category. And that wouldn’t be relaxing at all. •
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BRAND NEWS: RELAXATION DRINKS
BRAND NEWS Dream Dust Sleep Aid. Dream Dust Sleep Aid was introduced in late 2010 and is now available in most major US airports, hundreds of independent convenience stores and online. Dream Dust is an all-natural dietary supplement designed to promote relaxation and improve healthy sleep pattern. BeautySleep. BigQuark LLC, a Saint Louis,
Missouri company and owner of BeautySleep, has signed a deal with Soft Surroundings. BeautySleep is a 2 oz. dietary supplement that combines anti-aging compounds and cellprotecting anti-oxidants with sleep enhancers. According to the manufacturer, BeautySleep contains ingredients that are clinically proven to fi ght aging and protect cellular and tissue health while helping provide a good night’s sleep. It has zero calories, no sugar and a light citrus flavor. Ex Drinks. Ex Chill has been released under
a new name, Ex Chillout. Using the same natural calming ingredients Chamomile, Valerian and Lemon Balm extracts, Ex Chillout features a new taste profile and packaging with stronger branding to stand out on store shelves. The new cases feature recycled cardboard and eco-friendly ink. Ex Chillout is sweetened with Fruit Up, a natural sweetener. Ex Chillout is a good source of Vitamins C and B. It is lightly carbonated and contains no high-fructose corn syrup, artificial sweeteners or flavors, or preservatives. MiniChill. Mini Chill has been reformulated
and the company has changed all the packaging. Additionally, Mini Chill is the only non-drowsy relaxation drink with a published peer-reviewed paper backing its efficacy for relaxation, mood boost and mental focus. AriZona. AriZona’s P.M. Relax FastShot is
a 2 oz. shot that uses a combination of nutrients, antioxidants, vitamins and minerals designed to assist in relaxing. Celebrity nutritionist Oz Garcia PhD formulated the P.M. Relax FastShot and the A.M. Awake FastShot. The P.M. Relax FastShot wasn prominently placed in gift bags at some of the hottest events throughout the fall including NYC Fashion 32 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Week, Austin City Limits Music Festival and Shecky’s Beauty Night Out in New York. Neuro. Neuro has launched a pair of relaxation drinks, NeuroBliss and NeuroSleep. NeuroBliss is designed to promote happiness and eliminate stress without affecting your energy. It includes L-Theanine, the Acetyl-LCarnitine, 5-HTP and chamomile. It can be consumed multiple times per day and works immediately. NeuroSleep combines melatonin and magnesium to aid in healthy sleep and normalize the circadian rhythm. Additionally, NeuroSleep provides 5-HTP. Mojo Chill. MOJO Chill is a 2.2 oz. func-
tional beverage designed for rapid stress and anxiety relief through its proprietary nonpharmaceutical formulation, Diazatab. With a “dreamsicle” flavor similar to the popular popsicles, MOJO Chill has been on the market for less than a year. Major distributors and large retailers include 7-Eleven, Marathon Oil, Raceway and BP gas stations, among others. MOJO Chill is also available in smoke shops and tattoo shops. Just Chill. Just Chill, an all-natural stress re-
lief beverage produced by The Chill Group, Inc., debuted last year and exhibited at NACS in Atlanta. Just Chill is lightly carbonated, increases focus and reduces stress using all natural ingredients. It was developed after The Chill Group’s founders organized in an effort to provide consumers with an alternative to energy drinks that often make clear thinking difficult and that can end in a debilitating crash. Just Chill is sold in California Whole Foods Markets and similar grocery stores, as well as hotel and resort chains. RelaxZen. RelaxZen is proud to be the recipient of two BevNET.com awards for Best Shot and Best Relaxation Drink of 2010. As RelaxZen moves into 2011, RelaxZen remains committed to becoming the first shot to successfully distribute through a DSD network. The distribution footprint now means that RelaxZen will be available to over 60 million people every day. RelaxZen is also the official Sleep and Relaxation Shot of Sleep.com.
Purple Stuff. Superliminal Purple Stuff is now available across 33 states in the U.S.. Purple Stuff is launching into more than 3,600 new convenience stores nationally in the first quarter of 2011. As of January 1, 2011 it became available in 12-packs. Apex Beverage. Apex Beverage LLC has re-
cently taken Serenity Relaxation Beverage in hand to reinvent and improve the product. Set to hit Bed Bath & Beyond/Harmon stores in February, Serenity has the same cream soda taste with zero calories, sugar and carbohydrates coupled with natural ingredients. Apex Beverage LLC will also be launching a new line of relaxation shots in 2011 known as Tranquility Relaxation Beverage. Vacation in a Bottle. Vacation in a Bottle
continues to lead relaxation beverages with the most chain authorizations including placement at Albertson’s, Fred Myers, QFC, Circle K, AM/PM, 7-Eleven, QuikTrip, and Savemart. ViB is also preparing for the launch of a college ambassador program in core markets and a major Facebook Campaign for Summer 2011. Two New SKUs are also in development for Q4 launch. Dream Products’ Dream Water. Dream Product’s Dream Water is available at retail in a 2.5 oz. shot in two flavors, Snoozeberry and Lullaby Lemon. Today, Dream Water can be found in over 10,000 doors nationwide, having structured retail relationships with Walmart, Walgreens, Duane Reade, and Paradies Shops (airport retailer) among others. Most recently, Dream Water was featured on Good Morning America as a hot trend for 2011. KOMA Unwind. KOMA Unwind Relaxation drink is rapidly gaining distribution domestically and internationally, with a can in Hebrew and cans being developed in Arabic. KOMA Unwind comes in a 12 oz. can and a 2 oz. shot. The company is also preparing to produce the first sugar-free version of KOMA Uunwind. Drank. Drank added 17 new distributors throughout 14 states in 2010. Drank also went international, launching in Canada and Azerbaijan. Additionally, Drank enjoyed a successful year of social media efforts. Their
Facebook and Twitter pages continued to grow with non-bot followers, marking yet another successful year in garnering customer support. Dr. Zen’s Liquid Calm. In addition to its es-
tablished distribution channels in Colorado and California, Dr. Zen’s Liquid Calm is now sold online at www.ThirstMonger.com. The company’s formula is melatonin-free with the slogan of “Relaxed But Alert”. Dewmar International, LLC. The makers
of Lean Slow Motion Potion relaxation beverage have announced a new can color for its pineapple-based flavor, Yella. Initially, Yella was launched in a bright yellow can but now comes in black and gold. Lean Yella’s new colors are also designed to sync up with a song by East Coast rap artist Wiz Khalifa, “Black & Yellow.” Dewmar International expects to have the new Black & Yellow cans in all of its distributors centers in over 15 states by mid-April. FREE By Caffeine. FREE by Caffeine is cur-
rently distributed in California, Utah, Wyoming, Tennessee, Texas, Florida, Georgia, Alabama, Virginia, North Carolina, South Carolina, and has pending distribution agreements for New York, New Jersey, Pennsylvania. The company also plans to introduce shots and another relaxation drink in the coming months, along with multipacks. Malava NOVOCAINE. Malava NOVOCAINE recently made news by offering to deliver to the U.S. Congress and to Wall Street. The 8.4 oz relaxation beverage comes in a tropical berry flavor and uses Kava as its relaxation agent. Slow Cow Relaxation Beverage. Slow Cow
Drink, Silver Sofi winner at the Fancy Food Show in NYC ‘10 will be the Official Relaxation Beverage of USA3000 Airlines starting February 2011. Slow Cow is also slated to re-launch as a 100 percent natural product in the late spring. It has no added colors, preservatives or artificial sweeteners, but retains all of the anti-stress and mental clarity benefits of Slow Cow Original, including no sugar, no carbs and no drowsiness.
JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 33
at s po tu x 2 si lyE 4 Vi pp th 2 Su o o B
When it comes to potent performance ingredients, nature has the inside track.* Boost the hydration and recovery benefits of your next beverage naturally with pure, clinically tested Sustamine™.* Produced through a patented fermentation method, Sustamine is a dipeptide that is more easily absorbed by the body than complex protein molecules.* This makes Sustamine a highly effective ingredient for hydration, endurance and recovery.* The only GRAS L-Alanyl-L-Glutamine, Sustamine is also tasteless, odorless, and stable in liquids. If you’re looking for a rehydration and recovery ingredient that can give you a natural advantage, get to know Sustamine.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
For more information about Sustamine™ contact Kyowa Hakko USA: (212) 319-5353 www.sustamine.com
Sustamine™ is a registered trademark of Kyowa Hakko Bio Co., Ltd. Copyright ©2011 Kyowa Hakko U.S.A., Inc. These fine brands contain Sustamine™ in their formulations
SPONSORED BY:
SUPPLIER & SERVICES INDEX ACCOUNTING/BUSINESS CONSULTING Moss Adams, LLP
ECO-FRIENDLY SERVICEWARE BornFromCorn.com
ADHESIVES Baker-Titan Adhesives
FESTIVAL Taste of Atlanta
ANTIOXIDANTS Kemin Food Technologies, Inc.
FINANCIAL & LEGAL Greenberg Traurig, LLP Partnership Capital Growth
BROKERS & AGENTS Steinhauser, Inc. COLORANTS Sensient Food Colors CONFERENCES & SHOWS Nutracon Conference 2011 SupplyExpo 2011 World Tea Expo CONSULTING & MARKETING 80 And Go Growth Advisors BLM Consulting Nutritional Products International, Inc. Plastic Technologies, Inc. Zenith International, Ltd. CONTRACT MANUFACTURING Alcrea Health GMP Laboratories of America, Inc. CONTRACT PACKAGING & BOTTLING Arcadia Farms, Inc. California Aseptic Beverages, LLC. Castle Co-Packers Century Foods International Corporate Packaging, Inc. Creekside Springs, LLC Dohler-Milne Aseptics, LLC English Mountain Spring Water Co. First Fruits Beverage Company NVE Pharmaceuticals Peak Bottling LLC United Packaging Group, LLC US Beverage Manufacturing Varni Brothers Corp./7up Modesto CONTRACT PACKAGING FOR STAND-UP POUCHES Daytona Flexible Packaging, LLC CUSTOM NUTRIENT PREMIXES Fortitech, Inc. DISTRIBUTION MANAGEMENT GTG Beverages
36 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
FLAVORS abelei flavors Beck Flavors, Inc Blue Pacific Flavors Citromax Flavors Comax Flavors Flavor & Fragrance Specialties Flavor Producers Flavor Systems International, Inc. Givaudan Flavors Hagelin Flavor Technologies; Beverage Research Center Metarom Neotech Mooreganics - A.M. Todd Ingredients and Flavors Natural Flavors, Inc. OSF Flavors Sensient Flavors LLC Sethness Greenleaf Flavors Twang Partner's, LTD. WILD Flavors, Inc. FLOORING Dex-O-Tex by Crossfield Products Corp. GRAPHICS & DESIGN Flowdesign INGREDIENT PROVIDER Fluxome, Inc. INGREDIENT SUPPLIER A. Holliday & Company Inc. INGREDIENTS ADM/Matsutani, LLC. Allen Flavors, Inc. AnMar International Ltd. Axiom Foods BASF SE Bioenergy Life Science, Inc. Caravan Ingredients Cargill Chemi Nutra Ciranda, Inc Citrus and Allied Essences, Ltd.
Cognis Nutrition & Health Corn Products International CP Kelco Cyvex Nutrition, Inc. D.D. Williamson Daesang America Danisco USA Inc. DSM Nutritional Products EcoFruits Encore Fruit Marketing, Inc. Ethical Naturals, Inc. Finlay Tea Solutions U.S. Inc. Florida Products Glanbia Nutritionals GNT USA, Inc. Haelssen & Lyon - Tea Extracts HP Ingredients Ingretech, LLC iTi Tropicals, Inc. JIAHERB, Inc. Kefiplant Inc. Lipid Nutrition BV Lonza Inc. Martin Bauer Inc. National Starch Food Innovation NATUREX P.L. Thomas PHARMACHEM Laboratories, Inc. Premium Ingredients International Purac America, Inc RFI Ingredients S&D Coffee, Inc. Sensus, LLC Shanghai Freemen Stauber Performance Ingredients, Inc. Stiebs SweetLeaf Stevia Symrise The NutraSweet Company Tradin Organics USA, Inc. Vedeqsa Inc. Vegetable Juices, Inc LOGISTICS & WAREHOUSING Belacon Bettaway Coyote Logistics Facility Planning, Inc. klein bros. fulfillment St. Onge Company MANUFACTURER OF RECYCLED PET Phoenix Technologies International, LLC MANUFACTURER/SUPPLIER Hudson Tea Company
MEASUREMENT & TESTING AGR International, Inc. PACKAGING & LABELS Ampac Ball Corporation Bemis PPD Brook & Whittle Ltd CL&D Graphics, Inc. Closure Systems International Corbi Plastics, LLC DWS Printing Associates Fort Dearborn Company Hammer Packaging Inland Label Innovative Labeling Solutions Osio International, Inc. Overnight Labels, Inc. Owens Illinois, Inc Performance Packaging of Nevada Phoenix Packaging International Corp. Primera Technology, Inc. Rexam Closures Scholle Packaging SleeveCo, Inc. Spectrum Label Corporation The RB Dwyer Group Veriplas Containers WS Packaging Group Zumbiel Packaging
SunOpta Consumer Products Solutions Tap The Cap, INC. The Drink Ink PRODUCT DEVELOPMENT Caffe Del Mar Complex Beverage, LLC. Consult-Us LLC Flavorman Monarch Custom Beverages Parkside Beverage PRODUCT IDENTIFICATION Logopak Corporation PROMOTIONAL ITEMS 3 Strikes Activation Gear’N Up QA & CERTIFICATION Mesa Laboratories, Inc. RACKS & COOLERS ATC Group Crystal Cooler - Fortune Resources Nordon/Cooler Solutions SG Beverage Solutions Inc. 3 Strikes Activation
RESEARCH & REGULATORY COMPLIANCE Natural Standard Research Collaboration
PACKAGING RESIN SUPPLIER StarPet, Inc.
SAMPLING First Flavor, Inc.
POS, POP, & MERCHANDISING Communikay Graphics Impact Menu Systems Presence From Innovation, LLC
STAFFING & RECRUITING BevForce Future Perfect Worldwide, Inc.
POWDER BEVERAGES Innovative Food Processors (IFP,inc.) PR & AD AGENCY Christie Communications, Inc. PREFORM MANUFACTURER Preform Technologies, LLC PRIVATE LABEL Beverage House Inc. DS Waters of America, Inc. InnoMark, Inc. Langlade Springs LLC Market Beverage Group, Inc. Multi-Flow Industries Palace Street Foods
2011 SUPPLIER GUIDE LISTINGS
STAND-UP POUCH FILLING EQUIPMENT Daytona Systems, LLC STICK PACK/CONTRACT PACKAGING T.H.E.M. TRANSPORT PACKAGING Smart Packaging Systems WATER PURIFICATION Lyons Filter/Mar Cor WATER TREATMENT Scalewatcher North America
Promotional items POS; POP; & Merchandising
3 Strikes invented “PakTites” compressed t-shirts, and then developed patented INSTA-WIN Vending programs---delivering tees and other prizes with cash in 20oz. PET bottles. Our patented, Matrix 4 color process printing, generates “Photo” floormats, towels, aprons and banners which can be digitally personalized for account specific “on” and offpremise campaigns. Organic, Kosher, Private label available
80 And Go Growth Advisors Consulting & Marketing Graphics & Design
We’re here to work with you to grow your Brand focusing on Brand Foundation, Strategy and Execution. At very reasonable costs, we offer the following services: Consumer Research (Qual & Quant) Brand Innovation, Concepts & Positioning Label Redesigns Sales Strategy Marketing Plans In-Market MeasurementBusiness Plans & Raising Capital Organic, Kosher, Private label available JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 37
A. Holliday & Company Inc.
Alcrea Health
Arcadia Farms, Inc.
Ingredient Supplier Graphics & Design
Contract Manufacturing Packaging & labels, Product Development
Contract Packing & Bottling Private label
For more than 30 years, we’ve traveled the world to connect people with the finest tea and coffee products. We are bulk suppliers of a wide variety of teas (extracts & leaf), coffees (extracts), antioxidants; EGCG, polyphenols, L-Theanine, Y-Gaba, herbal and superfruit extracts; natural caffeine from tea & coffee, certified organic fairtrade and rainforest alliance ingredients, and many other products that compliment the current ''good for you" health trend. Organic, Fair Trade, Kosher, Private label available
We are the preferred contract manufacturer for high-quality products and consultative services to produce brands of nutritional supplements. Services include product development, formulation, compliance, packaging and label design. We provide innovative and ready-to-market customized products and packaging solutions.
Specializes in the production of non-carbonated, perishable, and shelf stable juice and drink items packaged in plastic bottles (HDPE, Co-PET, PET) ranging in size from 8 oz. to 136 oz. Arcadia Farms is your source for co-packing, licensed branded, and private label packaging. Kosher, Private label available
Organic, Kosher, Private label available abelei flavors
Allen Flavors, Inc.
ATC Group - Refrigeration Solutions
Flavors Graphics & Design
Ingredients Laboratory, Product Development
Racks & Coolers Graphics & Design
abelei creates flavors that win. We specialize in turning your product base into a deliciously enduring market success! If your interests are Sweet, Fruit and Brown Flavors, we have practically any flavor you desire. We also have an impressive selection of Dairy, Functional and Trendy flavors, plus various. And if you would like a new flavor profile, just ask; our creative team always enjoys a challenge!
We have provided concept to marketplace services to the beverage industry for over 20 years. Our research and development services as well as ingredient supply and technical support in production are legendary. We maintain the talent, passion, and support necessary to bring any beverage to market. Give us a concept and we'll give you a product ready for bottling.
Organic, Kosher, Woman owned
Organic, Kosher, Private label available, Export ready
ADM/Matsutani, LLC.
Ampac
Axiom Foods
Ingredients Graphics & Design
Packaging & labels Graphics & Design
Ingredients Private label
Fibersol-2, Digestion Resistant Maltodextrin, is a source of fiber (90% soluble fiber) with beneficial physiological properties supported by many clinical studies. It increases fiber content and nutritional value of virtually any food without adding taste. It’s rapid dispersion, high solubility and stability under most processing conditions makes it easy to incorporate into any formulation
Ampac is a packaging solutions provider with capabilities in 3-9 layer blown film, up to 10-color flexo and roto printing, performance laminations, and retort, stand-up and flat pouches including fitments, zippers, spouts and reclosable features. Ampac provides solutions for the pharmaceutical, medical, chemical, food, and industrial markets. We specialize in hard-to-hold products and chemicals, pharmaceutical overwraps, barrier and hermetic seal films, and printed rollstock.
We are the world’s first, largest and most innovative source for hypoallergenic whole grain brown rice ingredients, helping beverage, nutraceutical and foods industries. We’re dedicated to outstanding technology and quality control, leading to brown rice protein concentrates and isolates, sugars, sugar solids, honey, milks, flours and starches.
Private label available
Organic, Fair Trade, Kosher, Private label available, Export ready
AGR International, Inc.
AnMar International Ltd.
Baker-Titan Adhesives
QA & Certification Graphics & Design
Ingredients Graphics & Design
Adhesives Graphics & Design
Agr International is a total solution supplier to the glass and plastic container industries - including online and laboratory monitoring, inspection and testing equipment, as well as design,educational and equipment training services.
AnMar International Ltd. supplies vitamins, amino acids and herb extracts. AnMar also manufactures vitamin triturations and granulations, amino acid and herb extract granulations, and custom blends. AnMar’s best-selling products are VitaPress® (Dicalcium phosphate), SpiraPure® (spirulina), Vitamin K2, Vitamin B12, Vitamin B12 triturations, Theaflavins, Green tea and L-Leucine.
Baker-Titan Adhesives manufactures custom formulated water based and hot-melt adhesives for labeling (glass and plastic), case sealing, carton construction, POP displays and numerous other uses. All of our products are made and shipped from our facility in New Jersey, USA.
Kosher
Export ready
38 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Kosher
ATC Group offers a wide variety of refrigerated coolers to the beverage industry throughout North America. Our line of Counter Top Coolers, Refrigerated Barrels, Glass Door Upright Coolers, and Open Air Coolers are ideal for generating brand awareness, merchandising your product, and driving impulse sales. Woman owned
Kosher, Private label available, Export ready
Ball Corporation
Bemis PPD
Bioenergy Life Science, Inc.
Packaging & labels Graphics & Design
Packaging & labels Graphics & Design
Ingredients Graphics & Design
Metal packaging has never been smarter than with today’s aluminum beverage cans from Ball. They are lightweight, recycle infinitely and contain more recycled content than ever. So choose aluminum cans from the largest can maker in the world, for the quick chilling option that goes everywhere your customers do.
Bemis PPD is North America's largest extruder and printer of multipack films. Reduce cost and improve supply efficiency through chipboard and corrugate replacement.
Bioenergy Life Science, Inc. is an integrated life science company whose core technology is D-ribose. D-ribose is vital for the cellular synthesis of ATP (adenosine triphosphate). Bioenergy RIBOSE®, widely used in foods and nutraceuticals/supplements for energy enhancement, accelerates energy recovery in muscles, reduces fatigue and improves exercise performance over time.
Organic, Kosher, Private label available
Kosher, Private label available, Export ready
Organic, Kosher, Private label available BASF SE
Bettaway
BLM Consulting
Ingredients Graphics & Design
Logistics & warehousing Graphics & Design
Consulting & Marketing Graphics & Design
BASF offers vitamins, carotenoids and omega3s for the fortification of all types of beverages. BASF also supplies nutritionally valuable, nature-identical carotenoids for coloring beverages to any shade from light yellow to orange to red, just as you require. For brewing of beer, BASF's polymers Crosspure® and Divergan® are eco-friendly and cost-effective alternatives to diatomaceous earth.
Bettaway is a leading provider of Transportation and Pallet Management Services to the Food and Beverage Industry. We have 45 years experience in the Beverage Industry and offer a wide range of services. Our services are innovative, cost effective and transparent. Let us showyou how BAW can help your business!
Bottom Line Management. Its what we are all about. Whether you are looking to increase productivity, reduce expense, increase margins or expand markets we are there to help.Our group of seasoned experienced senior professionals bring many years of experience to the table. Most likely, if you are thinking about it, we have already done it!!!
Kosher
Woman owned
Organic, Kosher, Private label available
Beck Flavors, Inc
Beverage House Inc.
Blue Pacific Flavors
Flavors Graphics & Design
Private label Graphics & Design
Flavors Graphics & Design
Beck Flavors is your beverage flavor resource. Our chemists consistently create cutting edge flavors. We specialize in flavors for hot beverage, alcohol, CSD, and still. Beck Flavors innovation, flexibility, and customer focus - deliver quality products with the service you deserve. Contact Beck today for all your flavor needs!!
Specialty beverage concentrates, extracts and syrups for retail and food service applications. All natural. High quality custom formulations available. Product development and ingredient needs. We have industry experience to take your brand to marketplace. Custom tea & coffee products, functional beverages, extracts &more.
Blue Pacific Flavors is a global leader of natural and organic fruit flavors with a heritage of authenticity in trueto-fruit taste through our hortRealfruit and Heirloom fruit flavor systems. We deliver world-class flavors with a wide range of innovative beverage solutions for refreshment, functional and wellness products.
Organic, Fair Trade, Kosher, Private label available, Export ready
Organic, Fair Trade, Kosher
Belacon
BevForce
BornFromCorn.com
Logistics & warehousing Graphics & Design
Staffing and Recruiting Graphics & Design
Eco-Friendly Serviceware Packaging & labels, Promotional items
We are the proven singlesource provider trusted by organizations which need both temporary and permanent Warehousing and Transportation options as well as Pooled Asset Logistics Services. By combining our carriers and warehouses which feature over 22 mil. square feet of space, we provide customized logistics, asset pooling and management solutions for any size customer.
The beverage industry's largest career network. Connects beverage professionals with the leading global beverage companies. The only agency providing both an online job board and executive recruiting services, we provide unrivaled access to the industry’s most coveted sales, marketing, finance, administration, human resources, supply chain and operations talent.
Organic, Kosher, Private label available
Organic, Kosher, Private label available
Organic, Fair Trade, Kosher
We specialize in custom branded eco-friendly disposable and reusable serviceware for sampling, promotions and special events. Sustainable and compostable hot cups, cold cups, containers, plates, bowls, utensils and more. Leave a positive impression on your customers and the environment! Private label available, Export ready JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 39
Brook & Whittle Ltd
Cargill
Christie Communications, Inc.
Packaging & labels Graphics & Design
Ingredients Graphics & Design
PR & Ad Agency Graphics & Design
Brook & Whittle is one of North America’s leading printing and packaging solution companies. From its headquarters in North Branford, Connecticut, it produces pressure sensitive and shrink labels and packaging for many of the nation’s leading brands across all industry sectors including Personal Care, Beverage, Food and Household. The company’s rapid growth can be attributed to its cutting edge technology and a dedicated team of nationally acclaimed packaging solution technicians and operatives.
Cargill is utilizing consumer insight, regulatory and scientific expertise to develop and market products that help customers capitalize on the growing demand for healthier, great tasting consumer packaged goods. We provide ingredient solutions relevant to some of today's most pressing health concerns, including heart health, digestive health and energy management.
We are a full-service branding, public relations, marketing, and advertising agency dedicated to helping ethical businesses broaden their impact through effective communication. With more than 20 years of experience in the industry ranging from start-ups to global brands, we are based in philosophy, passion, and known by results.
Organic, Kosher, Private label available
Organic, Kosher, Private label available
Woman owned
Caffe Del Mar
Castle Co-Packers
Ciranda, Inc
Product Development Graphics & Design
Contract Packing & Bottling Graphics & Design
Ingredients Graphics & Design
Caffe Del Mar Dairy and Protein Based RTD Beverage Development Turnkey programs for retortable oraseptic beverages including: *taste tested formulations *preproduction sampling *production processes and *label design for small innovative companies to multinational corporations – we serve them all. Organic, Fair Trade, Kosher, Private label available, Export ready
We have 5 separate production lines. Current sizes for hot fill are 2.5 oz. - 64 oz. Our carbonated line can run plastic and glass from 12 oz. to 2 L. The plant has sleeve labels, cut n stack, pressure sensitive, and spot. We can supply finished goods, private label, and copacking needs for small and large customers.
Ciranda supplies Organic and Sustainable ingredients with expertise in: Organic and non-GMO sweeteners in tapioca and agave syrups and solids. Fair Trade and Organic cocoa powders, liquors, butters and chocolates. Oils including Palmfruit trans-fat free palm oils, soy, hi oleic sunflower, canola, olive and coconut in virgin and refined versions. Organic, Fair Trade, Kosher
Organic, Fair Trade, Kosher, Private label available, Export ready CALIFORNIA ASEPTIC BEVERAGES, LLC.
Century Foods International
Citromax Flavors
Contract Packing & Bottling Graphics & Design
Contract Packing & Bottling Graphics & Design
Flavors Graphics & Design
Century Foods International is a leading contract manufacturer for the food, sports, health, and nutritional supplement industries. From non-carbonated, high-acid beverages to nutritional powders; Century Foods can create custom blends to meet your highest demands.
Citromax, with global headquarters in Carlstadt, NJ and facilities in Argentina and Brazil, has been one of the world’s premier growers of lemons and producers of oils and juices for more than 40 years. Our family of companies is also behind a delicious array of many of today’s most recognized, iconic flavors in beverages, confection, dairy, and baked goods.
We are a contract beverage manufacturing plant who offers Premium True Aseptic Filling at the highest quality branded and private labeled as well as hot filled products. We pride ourselves of offering great service, timely production, at the highest quality. Please give us a call.
Private label available, Export ready
Organic, Kosher, Woman owned
Organic, Kosher, Private label available, Export ready Caravan Ingredients
Chemi Nutra
Citrus and Allied Essences, Ltd.
Ingredients Graphics & Design
Ingredients Graphics & Design
Ingredients Graphics & Design
Caravan Ingredients is a leading producer of the finest quality food ingredients worldwide. We aspire to be the first choice solution provider to our partners in the food industry. We offer an extensive product portfolio, including our Nutrivan® line of custom vitamin and mineral premixes which aids in bringing a new level of nutrition to products.
Chemi Nutra offers science-based nutritional supplement ingredients for brain health and sports nutrition formulations. Chemi is the world’s largest manufacturer/supplier of soyderived phosphatidylserine (PS) and Alpha-Glyceryl Phosphoryl Choline (A-GPC). Its specialty ingredients are produced in its FDA inspected plants and are shipped directly from its Minneapolis warehouse.
Driven by technology, nurtured by tradition and built on trust, Citrus and Allied produces and supplies the finest in essential oils, natural isolates from Citrus, Mint, Spice oils and aroma chemicals for applications in beverage, food, flavor and seasoning applications. We offer toll production services and invite your inquiries. Please contact us for further information and details.
Kosher
Organic, Kosher
Organic, Kosher, Private label available
40 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
CL&D Graphics, Inc.
Communikay Graphics
Corn Products International
Packaging & labels Graphics & Design
POS; POP; & Merchandising Promotional items
Ingredients Graphics & Design
We are a world leader in HD flexographic printing and converting. We specialize in various types of labeling and packaging: shrink sleeves, roll-fed aerosol labels, and flexible packaging. CL&D prides itself on customer service, field support, and fast turn-arounds. Whether you are building your brand for the first time or looking for new ideas on your existing product line, we can help.
One of a family of three minority owned, HUB certified graphics printing companies, we can print your logo utilizing digital, offset, screen and flexo-graphic technology. We help turn "your promotions into profits." We offer: inventory stocking, fullfillment, electronic payment and order receipt. Competitive pricing, service, & quality consistent with our ISO accreditation. Green substrates also available!
We are a global provider of health&nutrition, sweetener and texture ingredient solutions. In addition to corn sweeteners, we offer: Enliten® Reb A stevia sweetener; NutraFlora® prebiotic soluble fiber; Purimune® high purity GOS; BioAgaveTM inulin fiber; and Aquamin® calcified mineral matrix, a calcium source suitable for clear beverages.
Organic, Kosher, Private label available
Diversity owned
Kosher
Closure Systems International
Complex Beverage, LLC.
Corporate Packaging, Inc.
Packaging & labels Graphics & Design
Product Development Graphics & Design
Contract Packing & Bottling Packaging & labels , POS; POP; & Merchandising
Closure Systems International, Inc. (CSI) is recognized as a global leader in closure design, manufacturing, and high speed application systems. In addition to quality closures and capping equipment, CSI provides unparalleled customer and technical services globally. Categories served include CSD, bottled water, juices, isotonics, teas, adult beverages, dairy, and foods.
Our brand, Tea-Sanna, is a Vitaminated RTD Tea beverage product. It has been developed based on a Lettuce Tea vitamin concept, making this brand unique, different, and powerful. It is capable of fortifying a healthy metabolism, restricting various types of unpleasant discomforts. Launched nationally in the spring of 2011.
We have built a solid reputation based upon quality and services in packaging for the past 20 years. We specialize in a large selection of contract packaging and promotional packaging services, including multi-packing and variety packing items for the retail and club store markets. Our goal is to give your product more awareness and increasing sales. We pride ourselves in quality, quick turn around, and competitive pricing. Located in So. California.
Private label available, Export ready
Woman owned
Cognis Nutrition & Health
Consult-Us LLC
Coyote Logistics
Ingredients Graphics & Design
Product Development Graphics & Design
Logistics & warehousing Graphics & Design
Cognis Nutrition & Health offers beverage makers a complete line of natural, health- enhancing ingredients for products targeting heart health, beauty-from-within and weight management. With 40+ years of excellence in the food industry, Cognis’ global experts work with you to develop healthy beverages without compromising taste or other essential sensory characteristics.
Providing creative, customized product development solutions to our customer's needs for both liquid and dry beverages
Export ready
Woman owned
Coyote Logistics is a third party logistics company specializing in dry & refrigerated full truckload, LTL, and Intermodal transportation management across North America. We compete by offering our Customers and Carriers the best possible experience in the logistics industry. No gimmicks, nothing tricky. Just an exceptional experience every time. Organic, Kosher, Private label available
Kosher Comax Flavors
Corbi Plastics, LLC
CP Kelco
Flavors Graphics & Design
Packaging & labels Graphics & Design
Ingredients Graphics & Design
Comax Flavors is a world leader in proprietary flavors technology. We offer a full range of traditional flavors, but we are also flavor innovators, specializing in flavor improvements for healthy foods and customized solutions to every food and beverage flavor challenge.
CORBI Plastics: An in- novative manufacturer/ supplier of plastic reus- able beverage sheets, pallets and top frames to the beverage industry. Providing companies with an efficient method to move their products through- out the supply chain, faster, better, safer and more cost-effectively. Corbi takes asset management, logistics, cleaning and services to new heights."
CP Kelco is a leading producer of specialty hydrocolloids with offices and facilities across the globe. Featuring an extensive range of specialty hydrocolloid solutions, CP Kelco leverages its capabilities to bring concepts and ideas to realworld products in a broad range of applications.
Organic, Kosher, Private label available, Export ready
Export ready
Organic, Kosher, Private label available JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 41
Creekside Springs, LLC
Daesang America
Deacom, Inc.
Contract Packing & Bottling Graphics & Design
Ingredients Graphics & Design
Software & Technology Graphics & Design
Creekside is a SQF Level 3 certified, full line supplier of bottled water for private label, contract package (co-packing) and corporate brand agreements. The Company bottles spring, distilled, purified and enhanced products in serving sizes ranging from 12oz. bottles to 5 gallon returnable units. Creekside operates bottling facilities in Ambridge, PA and Salineville, OH and maintains protected natural spring water sources.
Founded in 1956 Daesang has been making the highest quality food and beverage ingredients available. Daesang offers sweeteners, flavor enhancers, amino acids and supplement products. ISO certified manufacturing, commitment to sustainability and quality. Kosher
Kosher, Private label available
We produce an integrated accounting and Enterprise Resource Planning (ERP) software system for mid-to-large sized beverage manufacturers. We simply manage all your business processes – from recipe management to accounting – giving you a comprehensive view of your entire operation from one system. www. deacom.net for an online demonstration today. Organic, Kosher, Private label available
Crystal Cooler - Fortune Resources
Danisco USA Inc.
Dex-O-Tex by Crossfield Products Corp.
Racks & Coolers Graphics & Design
Ingredients Graphics & Design
Flooring Graphics & Design
Our line of refrigeration products are fully customizable. Each cooler emerging from our assembly line is analyzed in accordance with the most rigid standards applicable. The Crystal Cooler™ Logo represents and guarantees the utmost standards of craftsmanship and quality. We are committed to providing excellent customer service and technical support.
With a rich and innovative portfolio, Danisco is a world leader in food ingredients, enzymes and bio-based solutions. Using nature’s own materials, science and the knowledge of our 6,800 people, we design and deliver bio-based ingredients that meet market demand for healthier and safer products.
Dex-O-Tex® manufactures Scientifically SuperiorTM Technologies for polymeric & cementitious construction materials designed to repair, rehabilitate, protect & beautify industrial, commercial & institutional floors & walls.
Woman owned
Organic, Kosher, Private label available
Organic, Fair Trade, Kosher, Export ready
Cyvex Nutrition, Inc.
Daytona Flexible Packaging, LLC
Dohler-Milne Aseptics LLC
Ingredients Graphics & Design
Contract Packing for Stand-up Pouches Graphics & Design
Contract Packing & Bottling Flavors, Ingredients , Product Development
Cyvex Nutrition is the most innovative nutraceuticals supplier in the industry & has been in business for more than 25 years. Cyvex was founded to supply standardized, branded ingredients to the nutraceutical, and food & beverage industries. Each ingredient is ensured for quality, potency, and safety and is supported with scientific research.
Contract Packing for Flexible, Stand-up Pouches with or without spouts. Services include cold, hot or retort products for the Food & Beverage Industry.
DMA´s focuses on fruits, from apples to watermelon, and from concentrates to NFC, and purees. In the flavour sector the company will be focusing on natural flavours such as FTNF and FTNJ. Ingredient systems like compounds and blends, deliver superbly balanced and individually fine tuned ingredients in an aseptic format.
Organic, Private label available
Organic, Kosher, Private label available, Export ready
D.D. Williamson
Daytona Systems, LLC
DS Waters of America, Inc.
Ingredients Graphics & Design
Stand-up Pouch Filling Equipment Graphics & Design
Private label Graphics & Design
Organic, Kosher, Private label available
D.D. Williamson's wide array of natural coloring, along with its sought after caramel color, helps sell 1.5 billion servings of foods and beverages every day by improving the allure through visual appeal. A trusted and recognized provider of color solutions, the company operates nine manufacturing sites on five continents. Organic, Kosher, Private label available, Export ready 42 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Leader in high-speed, flexible, stand-up pouch filling equipment. We have 14 models available, from 30 ppm up to 1,200 ppm. Filling range are 35ml to 5 gallons per pouch, fluids or solids. Organic, Kosher, Private label available
Created in 2003, DS Waters, is the producer and distributor of home, office and retail bottled water, and private label products across the United States under the brand names Abita®, Alhambra®, Athena®, Belmont Springs®, Crystal Springs®, Hinckley Springs®, Kentwood Springs®, Mount Olympus®, Nursery® Water, Sierra Springs®, Sparkletts® and Roast2Coast®. Private label available, Export ready
DSM Nutritional Products
English Mountain Spring Water Company
First Flavor, Inc.
Ingredients Graphics & Design
Contract Packing & Bottling Graphics & Design
Sampling POS; POP; & Merchandising , Promotional items
We are the world's premier ingredient supplier to food and beverage producers providing a solid platform for technological innovation and new product development. Utilizing its extensive resources, we keep customers ahead of the marketplace, anticipating needs as nutritional trends develop and demands evolve.
English Mountain is a full service bottled water company. We have 5 bottling lines running PET, HDPE, Glass, and PC. Sizes range from 8 ounce to 5 gallon. Spring Water is main product. Can provide Purified and Distilled. Glass line is for 375 ml and 750ml. Specializing in high end private label's.
Peel 'n Taste速 taste samples provide beverage flavor samples for less than 25% of traditional sampling events! Available for use at point-of sale, in direct mailers and in print advertising, Peel 'n Taste速 samples are proven to provide sale lift of up to 85%!
Kosher
Private label available
Kosher, Private label available, Export ready
DWS Printing Associates
Ethical Naturals, Inc.
First Fruits Beverage Company
Packaging & labels Graphics & Design
Ingredients Graphics & Design
Contract Packing & Bottling Graphics & Design
DWS is your complete One-Stop-Shop for all your label and packaging needs, including Cut-&Stacked and P/S labels as well as in-house graphic design capabilities. Family owned and operated for 4 generations, DWS provides personal service, outstanding quality and unique product diversity... all under one roof.
Premium Beverage Extracts. ORAC-15M: GRAS Affirmed Patent Pending Defined Antioxidant Power, 80% Polyphenols. SFB (Standardized Fruit Blend): GRAS Affirmed, 9 Different Exotic Fruits and Berries, ORAC value 7,500, 40% Polyphenols. AlphaWave L-Theanine: GRAS Affirmed, also available as a Calming Blend with Pure L-Theanine and 5 Calming Herbs.
High speed line capable of producing hot and cold fill in either plastic or glass; bottle sizes 10 to 32 ounces. Offering shrink sleeve, cut and stack, roll fed and spin labels. Specialty is functional beverages, with beverage formulation expertise. Experienced management team; within one day freight to major markets.
Organic, Kosher, Private label available
Organic, Kosher, Export ready
Kosher, Export ready, Diversity owned EcoFruits
Facility Planning, Inc.
Flavor & Fragrance Specialties
Ingredients Graphics & Design
Logistics & warehousing Graphics & Design
Flavors Graphics & Design
Raw material ingredient supplier, and finished goods producer. We specialize in Acai, Acerola, Cupuacu, Maqui and other exotic fruits. Organic, Fair Trade, Kosher, Private label available, Export ready, Diversity owned
Experienced Advocates for Owners during Building Projects: Expertise in Efficient Design, Contractor Selection and Construction Overview. www.facility-planning.com Organic, Kosher, Private label available
At FFS we have been inspiring the senses since 1983 with innovative solutions and exceptional service. Through our integrated expertise in creative development & application, we design and deliver on-trend, authentic flavors found in many leading brands and products, including coffee, tea, syrups, ready-to-drink beverages, dry mixes, and alcoholic beverages. Organic, Kosher, Export ready
Encore Fruit Marketing, Inc.
Finlay Tea Solutions U.S. Inc.
Flavor Producers
Ingredients Brokers & Agents
Ingredients Flavors
Flavors Graphics & Design
We specialize in value added fruit and vegetable beverage ingredients to our customers. We offer a variety of exotic Superfruits, and supply a full range of other fruits and vegetable ingredients, and natural fruit based sweeteners. Custom processing, specialty beverage formulating and aseptic packaging are available.
From leaf to cup, our tea knowledge and technical expertise can assist you in the development of innovative beverages. In addition to offering the benefits of our complete vertical integration, Finlay has the most diverse product portfolio of tea extracts in the world.
Flavor Producers is leading manufacturer of premium quality conventional and certified organic flavors serving the food and beverage industries since 1981. Your partner in flavor development.
Organic, Kosher, Private label available, Export ready, Woman owned
Organic, Fair Trade, Kosher, Private label available
Organic, Fair Trade, Kosher, Export ready
JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 43
Flavor Systems International, Inc.
Fluxome, Inc.
GEAR'N UP
Flavors Graphics & Design
Ingredient Provider Graphics & Design
Flavor Systems International, Inc. is a custom creator of food and beverage flavorings. We specialize in making functional beverages taste great!
Fluxome is a provider of natural ingredients produced through fermentation. This process ensures highest purity of trans-Resveratrol commercially available. Our product is GRAS for use in beverages and fruit drinks. The product is produced entirely in the United States under cGMP and kosher conditions.
Promotional items POS; POP; & Merchandising , Promotional items
Organic, Kosher
Kosher
GEAR'N UP, a nationally recognized supplier of innovative, high-visibility promotional products and branded apparel for special events, dealer loaders and POP. Banners, pole signs, sampling cups, statics, counter mats, and more! Expertise in the design/development of custom products, overseas sourcing, and order fulfillment make GEAR'N UP a proven, reliable source. Private label available, Export ready, Woman owned
Flavorman
Fort Dearborn Company
Givaudan Flavors
Product Development Flavors, Laboratory
Packaging & labels Graphics & Design
Flavors Graphics & Design
Who is Flavorman? Product development experts specializing in beverages for every category. We’ve developed over 500 products for companies that made it to the retail marketplace. Taking ideas from start through finish®! Our Beverage Architects® and specialists create your product using exact specifications and provide technical advice making products successful.
Fort Dearborn Company is a leading supplier of decorative label solutions. We offer a variety of label formats (cut & stack, pressure sensitive, roll-fed, shrink sleeve) and print technologies to meet your packaging needs. Our label solutions are backed by technical expertise, supplier assurance, sustainability options and innovation.
For hundreds of years Givaudan has helped beverage companies make great tasting products. As a trusted development partner we have expertise in all beverage applications, from soft drinks to alcohol, and our TasteSolutions™ program (eg. sugar reduction) can’t be beat. We’re the flavor behind the beverages that consumers love.
Private label available
Fair Trade, Kosher, Export ready
Florida Products
Fortitech, Inc.
Glanbia Nutritionals
Ingredients Graphics & Design
Custom Nutrient Premixes Graphics & Design
Ingredients Graphics & Design
Organic, Kosher
Florida Products Costa Rica counts amongst the most important fruit processing manufacturers of Pineapple juice, Banana and Mango puree, as well as liquid Coffee concentrate.Florida Products has been processing Costa Rican fruits for more than 20 years with always the same concerns of high quality and social & environmental responsibility. Organic, Kosher
Essentially the founder and pioneer of the nutrient premix industry, Fortitech consistently leads the way in the field of fortification, and has helped manufacturers introduce or improve over 30,000 products worldwide. Fortitech is ISO 9001:2008 certified, with a stringent Allergen Monitoring Program and meets HACCP, Organic, Kosher and Halal standards Organic, Kosher, Private label available
At Glanbia Nutritionals, we formulate success. Through superior ingredients, innovative thinking and true collaboration we're equipped to provide the ingredient and formulation solutions to help you bring better products to market.Glanbia Nutritionals delivers science-based nutritional solutions for a variety of applications. Organic, Kosher, Private label available, Export ready
Flowdesign
Future Perfect Worldwide, Inc.
Glanbia Nutritionals (NA), Inc.
Graphics & Design Product Development
Staffing and Recruiting Graphics & Design
Ingredients Graphics & Design
Flowdesign is a design firm specializing in brand identity and package design solutions.Founded in 1997, we work with established brands but also have helped many start-up companies from beginning development to supplier consulting. Organic, Kosher, Private label available 44 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Future Perfect Worldwide, Inc. is a nationally recognized executive search firm representing food and beverage clients nationally and internationally. We specialize in sourcing mid-management to top-echelon sales and marketing executives to meet the needs of industry giants as well as entrepreneurial start-ups. Organic, Kosher, Private label available
Our customized micronutrient blends will continue to provide cost-effective solutions while utilizing the highest quality raw ingredients. Built on our reputation of service and quality, we deliver formulation and ingredient expertise that our customers have come to count on, with the shortest lead times in the industry. Our global customers enjoy the benefits of four premix facilities: Germany and China, in collaboration with plants in Carlsbad, CA and Springfield, MO. These facilities enable us to partner with our global customers better than ever before. Organic, Kosher
GMP LABORATORIES OF AMERICA, INC.
Haelssen & Lyon - Tea Extracts
HP Ingredients
CONTRACT MANUFACTURING Graphics & Design
Ingredients Graphics & Design
Ingredients Graphics & Design
GMP Laboratories of America, Inc. is a leading custom contract manufacturer of liquid dietary supplements, fortified water products, and solid dose nutraceuticals. The facility is FDA registered cGMP compliant and utilizes the latest water purification technologies including reverse osmosis (RO), Deionization (DI), and oxygenation.
"The World of Tea Under One Roof" - with 130 yrs of tea experience and 50 yrs of tea extract experience we are agents for and deal directly with primary producers. We provide cold and hot water soluble Black, Green, Oolong, White tea extracts and Rooibos, Mate and Herbal extracts.
HP Ingredients is Fully stocked in Florida with Maqui Berry Concentrates and Powders. We also offer Citrus Bergamot ingredients for functional beverage formulation for cholesterol lowering applications.
Organic, Kosher, Private label available
GNT USA, Inc. Ingredients Graphics & Design
EXBERRY® natural colors represent the gold standard in food colors made exclusively from fruits and vegetables. Processed physically and free from chemical solvents, EXBERRY® natural colors will impart striking and vibrant hues in a variety of applications. Available in liquid and powder, all EXBERRY® colors are GMO-free and Kosher certified. Organic, Kosher
Organic, Kosher, Woman owned
Organic, Kosher, Export ready
Hagelin Flavor Technologies; Beverage Research Center Flavors Private label , Product Development
We boast over 70 years of beverage formulation experience, unrestricted creativity, and a commitment to customer satisfaction. Our flavor expertise and formulation capabilities extend across all categories. Our molecular flavor modification technologies can further refine your beverage to achieve desired taste perception.
Hudson Tea Company manufacturer/Supplier Graphics & Design
Providing the absolute finest iced tea products anywhere. FDA inspected, unique packing configurations, and turn key retail programs available. Private label available
Fair Trade, Kosher, Export ready
Greenberg Traurig LLP
Hammer Packaging
IFP, inc (Innovative Food Processors)
Financial & Legal Graphics & Design
Packaging & labels Graphics & Design
Powder Beverages Product Development, QA & Certification
Greenberg Traurig is an international law firm with 30+ offices located throughout the U.S. and around the world. GT has experienced attorneys that assist beverage and supplement companies with a wide range of regulatory and legal issues, including reviewing labels and claims, responding to FDA and FTC activity, and drafting business agreements.
Established in 1912, headquartered in Rochester, NY. A privately-held multi-color packaging printer with expertise in sheet-fed offset, web offset and flexography. We use leading-edge technology and ISO 9001:2000 practices to produce high-quality printed labels and package decoration for the global beverage, food, horticulture and household products industries. Cut & stack labels, in-mold labels, shrink sleeve labels, roll-on shrink-on labels, rollfed labels and pressure sensitive labels. Visit www. hammerpackaging.com for further detail.
We provide concept to retail-ready powder beverage solutions. Product design and development, powder processing and manufacturing and packaging solutions including stick pouch. Expertise in tailoring sensory characteristics to meet existing brand needs, optimizing functionality to ensure enhanced taste and mouth feel. Increase your product scope with functional delivery systems only powders can offer.
Organic, Kosher, Private label available
Organic, Kosher, Private label available
Organic, Kosher, Private label available
GTG Beverages
HighJump Software
Impact Menu Systems
Distribution Management Graphics & Design
Software & Technology Graphics & Design
POS; POP; & Merchandising Graphics & Design
We are the largest DSD software provider in North America, providing route accounting systems (RAS), inventory and load management, mobile pre-sales and delivery, vending, surveys and business intelligence software. We have received the highest level of certification from suppliers including Anheuser-Busch InBev and MillerCoors.
For over 35 years Impact Menu Systems has been manufacturing quality menu boards and POP signage for businesses large & small, local & international.
GTG Beverages is a front-runner in the beverage industry in distribution and brand management, sales, marketing, execution and product development. GTG Beverages’ direct store delivery distributor network is comprised of over 50 traditional beer wholesalers, Coca-Cola bottlers, wholesale grocers, soft drink distributors and food service distributors and is continually growing. Organic, Kosher, Private label available
Organic, Kosher, Private label available
Organic, Kosher, Private label available
JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 45
Ingretech, LLC
iTi Tropicals, Inc.
klein bros. fulfillment
Ingredients Graphics & Design
Ingredients Product Development
Logistics & warehousing Graphics & Design
Ingredient importer/distributor, Ace-K, Aspartame, Guar Gum, Glycerin, Potassium Sorbate, Sodium Saccharin, Sucralose, Stevia, Triacetin, Vitamins, Xylitol
For over 20 years, iTi has focused on Tropicals & Exotics. We also offer strong technical support for our product line to meet customer needs. Our products include: Banana, Coconut, Coconut Water, Guava, Mango, Passion fruit, Papaya, Açaí, Pineapple. Also offer exotic tropicals such as Acerola, Mangosteen, Lychee, Soursop, Camu Camu, Tamarind, and Cocoa Fruit.
Klein Bros. provides automatic and hand assembly packaging services to the food and beverage industry. High speed print registered or clear shrink wrap applications. Mulipacks and variety packs for Club Stores. 300+ sq.ft.warehouse with cool storage capacity. Centrally located in California next to Interstate 5.
Kosher, Export ready
Organic
Organic, Kosher Inland Label
JIAHERB INC
Langlade Springs LLC
Packaging & labels Graphics & Design
Ingredients Graphics & Design
Private label Graphics & Design
For 67 years we have been a global label supplier for the beverage market. As the premier beverage cut and stack label producer we have become a leader in pressure sensitive and roll fed labels, and a supplier of in-mold labels as well. We specialize in the development of new label technologies and providing our customers with world-class customer service and support. Our printing expertise, coupled with our focus on speed-to-market allows us to offer condensed lead times and better labels.
JIAHERB is aNSF-GMP certified manufacturer of over 600 quality herbal extracts, including Tradtional Chinese Medicine. More than 80% of our products are non-irradiated, supporting our customers, and meeting the new GMP regulation.
Preferred supplier of premium private label bottled natural mineral spring water. Complete contract fill and packaging capabilities in environmentally-friendly biodegradable plastic bottles. Expert in-house graphic design services.
Organic, Kosher, Private label available
Fair Trade, Kosher, Export ready
Organic, Kosher, Private label available
InnoMark, Inc.
Kefiplant Inc.
Lipid Nutrition BV
Private label Contract Packing & Bottling , Ingredients , Product Development
Ingredients Graphics & Design
Ingredients Graphics & Design
Kefiplant produces fermented botanicals living or pasteurized that provide bioavailable nutrients for the production of functional beverages like Kombucha, (with alcohol and below 0.5% alcohol). Designs custom fermented essences. Support: Pre and post formulations and production guidance.
Lipid Nutrition innovates and markets scientifically sound lipid ingredients (nutritional active components of oils and fats) from natural origin, which improves and maintains health and well being. Our products, scientific research, marketing, logistics and customer service allow our customers to excel in the growing functional beverage & food industries.
Innomark is the clear leader in providing comprehensive private labeling services for either liquid fill bottling or encapsulation. From sourcing, formulation, and blending to sampling, quality assurance, labeling, and packaging, Innomark offers you a complete solution. Organic, Kosher
Organic, Private label available, Export ready, Woman owned
Kosher
Innovative Labeling Solutions
Kemin Food Technologies, Inc.
Logopak Corporation
Packaging & labels Graphics & Design
Antioxidants Graphics & Design
Product Identification Graphics & Design
Digital label and packaging specialists. We offer printing solutions for prime labels, flexible packaging, shrink sleeves, and folding cartons. Provide the latest in HP Indigo printing technology and work with worldwide corporations and small to mid-size companies alike. With our specialized capabilities, we provide a customized solution to maximize your beverage brand.
Kemin Food Technologies provides market-driven solutions for the food industry’s toughest challenges. Kemin scientists specialize in identifying and developing natural and synthetic molecules that help food look great, taste delicious, safe, and stay fresh longer. These superior solutions come with patented manufacturing processes and unparalleled global technical and laboratory support.
Logopak's 25+ years of designing and building industrial automated print and apply labeling systems produces fully integrated printers that you can expect to last in your plant more than 10 years. Our extensive installations in leading beverage applications worldwide make Logopak the best choice to maximize the efficiency of your process.
Organic, Kosher, Private label available 46 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Kosher
Organic, Kosher, Private label available
Lonza Inc.
Mesa Laboratories, Inc.
Ingredients Graphics & Design
QA & Certification Graphics & Design
Lonza is a leading supplier of Carnipure™ LCarnitine, the energy nutrient. Carnipure™ tartrate and Carnipure™ crystalline are self-affirmed GRAS, heat stable, highly water soluble and form colorless solutions. ResistAid™ is an all natural immune support ingredient that has antioxidant capacity. It is highly water soluble and stable to temperature and has a low pH value.
The Torqo System is a durable and reliable computerized cap torque analyzer, which is setting a new standard for torque measurement throughout the packaging industry. Recently acquired by Mesa, Torqo, with its on-board microprocessor, makes torque testing simple, accurate and affordable. It is easy-to-use, easy-to-set up, easy-to-move and maintenance free!
Organic, Kosher, Private label available
Mooreganics - A.M. Todd Ingredients and Flavors Flavors Graphics & Design
A.M. Todd Ingredients | Flavors is a global creator and manufacturer of mint oils, flavorings, and taste modifying materials. Although primarily known for its expertise in Mint, it now offers a full line of Organic Ingredients, Flavors, “clean label” Distillates and Extracts - Certified USDA Organic, IFOAM and Fair Trade. Organic, Fair Trade, Kosher, Export ready
Organic, Kosher, Private label available Lyons Filter/Mar Cor
Metarom Neotech
Moss Adams, LLP
Water Purification Graphics & Design
Flavors Graphics & Design
Accounting/Business Consulting Graphics & Design
Water treatment SystemsDisinfection ChemicalsFiltrationLyons Filter & Mar Cor are a joint venture to provide water treatment systems & services featuring energy efficient deigsn, high water recovery and local service. Industry experience enables cost effective system upgrades to meet today's requirements.
We offer a full range of flavors for your specific application. We have multiple flavors developed specifically for each segment of the industry such as: Dairy products: Flavor units delivering color, texturing agents and flavor. Cheese improvers and syrups for the yogurt industry. Beverages: original combinations following market trends, flavor units delivering juice, clouding, coloring and flavoring agents.A large range of certified organic flavors. All our products are certified kosher.
Moss Adams is the 11th largest accounting and business consulting firm in the United States and the largest such firm in the West. The Santa Rosa office provides accounting, tax, financial and business advisory services to Beverage companies companies throughout Northern California.
Organic, Kosher, Private label available
Organic, Kosher
Organic, Kosher, Private label available
Market Beverage Group, Inc.
MobileDemand
Multi-Flow Industries
Private label Graphics & Design
Software & Technology Graphics & Design
Private label Contract Packing & Bottling
We offer rugged tablet PCs, options & accessories for beverage industry applications including inventory, POS, logistics and DSD. The 2.5lb xTablet T7000 UMPC offers a full Windows OS, 7” all-light readable display, built-in numeric keypad, integrated bar code and RFID reader, optional credit card reader, camera & keyboard, and large display for higher performance.
We produce over 3 mil Gallons of beverage concentrates annually, all for fountain-dispensing (BIB's, Cartridges, Jugs, or Tanks). In addition to our own brands, we manufacture private label for other Beverage Distributors, Broadline Foodservice Distributors, C-stores, restaurant chains, and retail brand manufacturers.
We manufacturer private label and control brand beverages for distributors and retailers; handling the development, manufacturing and packaging on behalf of our customers. We’ve supplied over 100 customers with products ranging from 2oz shots to 24oz cans. Capabilities include cold-fill, hotfill, custom developed or turnkey stock products. Organic, Kosher, Private label available, Export ready
Organic, Kosher, Private label available
Private label available
Martin Bauer Inc.
Monarch Custom Beverages
National Starch Food Innovation
Ingredients Flavors
Product Development Contract Packing & Bottling
Ingredients Graphics & Design
The Martin Bauer Group is the leading supplier of botanical ingredients for the food, beverage, dietary supplement and pharmaceutical industries. Leaf teas, herbal raw materials, extracts and flavors. Whether it be a standard ingredient from our vast portfolio or a tailor-made ingredient to satisfy your specific needs, we are here to help. Organic, Fair Trade, Kosher
Product development and manufacturer of soft drinks, teas, juices, energy drinks, beer and flavored malt beverages. Turn Key programs available. Private label available
Our emulsifiers, encapsulants, fibers and texturizers help beverage manufacturers, flavor companies and emulsification houses differentiate their products by improving flavor, appearance, mouthfeel, nutritional content and shelf life. Whether a soft drink, juice, smoothie, coffee, tea, energy drink or other new-age beverage, we have the ingredients for your success. Organic, Kosher, Private label available, Export ready JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 47
Natural Flavors, Inc.
Nutracon Conference 2011
OSF Flavors
Flavors Graphics & Design
Conferences & shows Graphics & Design
Flavors Graphics & Design
In business since 1997, we are a full service flavor manufacturer, specializing in Natural and NOP Certified Organic Flavors. In the fall of 2010, We introduced Certified Fair Trade Vanilla Flavors. Our application group can assist in formulation from concept to scale up. For more information, e-mail inquiry@flavor.com
Nutracon is the premier conference for the health and nutrition industry. Gain an understanding of the impact of “next generation� ingredients, emerging markets, science, trends & regulatory constraints to aid product development. 2011 focuses on four key education areas, March 9-10, 2011, Anaheim, CA , co-located with SupplyExpo. Register at nutraconference.com.
OSF Flavors has expertise in cost effective flavors for all natural beverages. Specialties include fruit flavors, vanillas, chocolates, and more for juices, teas, coffee, nutritional, and organic beverages. We offer masking agents for supplemented drinks. Flavors are available as liquids, emulsions, or powders. Kosher, Halal, and organic certified flavors available.
Organic, Kosher, Private label available
Organic, Kosher, Export ready
NUTRITIONAL PRODUCTS INTERNATIONAL, INC. Consulting & Marketing Graphics & Design
Osio International, Inc.
Natural Standard offers consulting services including Health Maintenance Claim Support, Safety/Efficacy Reports, and Regulatory Compliance. We provide blinded peer reviewed, evidence-based information on dietary supplements, functional foods, and complementary practices (modalities), and more.
Nutritional Products International Inc. was founded to satisfy a growing need for quality sales and total marketing. We assist product developers and manufacturers seeking distribution in the US. NPI a world-class team of experts; will promote and sell your products into health food distributors, natural health outlets, grocery chains, drug chains, convenience stores, warehouse clubs, mass merchandisers, international distributors, beverage distributors, online retailers, and the military.
We provide high quality materials for packaging applications including shrink sleeve labels, roll fed glue applied OPP labels for beverage and food applications, cold/heat seal roll film, bar wraps and lidding applications, high barrier PET, OPP and Nylon packaging films for bags and pouches.
Organic, Kosher, Private label available
Woman owned
NATUREX
NVE Pharmaceuticals
Overnight Labels, Inc.
Ingredients Graphics & Design
Contract Packing & Bottling Graphics & Design
Packaging & labels Graphics & Design
Organic, Fair Trade, Kosher, Export ready Natural Standard Research Collaboration Research & Regulatory Compliance Graphics & Design
We manufacture natural specialty ingredients for the Food & Beverage, Nutrition & Health and Personal Care industries. Headquartered in France, Naturex has 11 production units located in Europe the United States, Brazil, Australia and Morocco. In addition, the group has several sales offices worldwide. Organic, Kosher
NVE's 250,000 sq. ft. production facility is ready to handle any of your product needs, from carbonated 8.4 oz. cold filled energy drinks and sodas, to 2 oz through 10 oz energy, vitamin and relaxation shots. Contact Walter Orcutt, Executive Vice President, to find out how you can save money and get your product fast on your next production run! Organic, Kosher, Private label available
Packaging & labels Graphics & Design
Diversity owned
We specialize in customprinted shrink sleeves, neck bands, flexible film, stick packs, booklets, peel-back & piggyback labels, pressure & non pressure-sensitive labels, rotary silkscreen & cold foil for a variety of industries, including nutraceutical, pharmaceutical, food, beverage, and more. Overnight Labels ensures the highest quality standards. Organic, Kosher, Private label available
Nordon/Cooler Solutions
OnTrak Software
Owens Illinois, Inc
Racks & Coolers Graphics & Design
Software & Technology Graphics & Design
Packaging & labels Graphics & Design
Nordon/CSI stocks a full array of widely recognized glass door merchandisers for commercial use. We gladly customize everything to create a one stop point of contact for coolers, marketing campaigns, distribution, placement, energy saving initiatives and overall support of your branded product. Ask us about total asset management.
We are the only provider of Web-based, software solutions to help wholesale beer, wine and spirits distributors improve their sales of alcohol beverages through the management, control and measurement of Marketing at-Retail materials, including: custom, temporary and permanent signs and displays, beverage menus and beverage samples.
Organic, Kosher, Private label available
Organic, Kosher, Private label available
48 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
The leading producer of glass containers, with 19 manufacturing operations located in the U.S. and Canada. The glass container lines span a range of shapes and sizes for food, beer, wine, spirits and other non-alcoholic beverages. O-I is committed to being a performance-driven, customer -focused organization, providing the best packaging solutions. Organic, Kosher, Private label available
P.L. Thomas
Peak Bottling LLC
Phoenix Technologies International LLC
Ingredients Graphics & Design
Contract Packing & Bottling Graphics & Design
Manufacturer of recycled PET Graphics & Design
PLT offers natural, science based botanical extracts for a wide range of health conditions, extend shelf life, natural colors and flavors. Sustained energy, heart health, mood, beauty from within and more. Call us for ideas on formulations. We look forward to working with you! Organic, Fair Trade, Kosher
We are a Pilot run friendly; Glass, PET, and HDPE capable contract manufacture of juices, dressings, teas, energy drinks, etc for the Intermountain and West Coast. Our state of the art facility includes high speed FOGG filler at 300+ bottles per minute. And our ACASI filler can fill up to 2 million bottles per month. Poly Pak as well as corrugate packaging capabilities.
Phoenix Technologies is a global leader in recycled rPET manufacturing. The company produces clean, consistent and high-grade rPET resin pellets from post consumer recycled plastic flake shipped from all over the world. As the foremost manufacturer of rPET, Phoenix sets standards for quality, technology, service and value. Phoenix Technologies is a member of Plastic Technologies, Inc., Holland, OH family of companies. Organic, Kosher, Private label available
Organic, Kosher, Private label available Palace Street Foods
Performance Packaging of Nevada
Plastic Technologies, Inc.
Private label Graphics & Design
Packaging & labels Graphics & Design
Consulting & Marketing Graphics & Design
Beverage Plant:Private Label and contract packaging.Isotonic Sports Drink, Flavored Water, Enhanced Water,and Tea, processed and packaged.Dairy Plant:Milk,Juice,Ice Cream,and Fruit Drinks processed and packaged.
Modern manufacturing facilities and dedication to customer service assures you receive a positive buying experience. With several packaging options including: Laminations, retort packaging, Rollstock, bags, pouches, shrink sleeves. High quality labels: Pressure sensitive, paper, laminated, foil, embossed. Several packaging options: Folding cartons, display boxes, tins, POP displays and re-usable grocery bags.
Plastic Technologies, Inc. (PTI) is recognized worldwide as the preferred source for preform and package design, package development, rapid prototyping, pre-production prototyping, and material evaluation engineering for the plastic packaging industry.
Private label available
Organic, Kosher, Private label available
Private label available Parkside Beverage
PHARMACHEM Laboratories, Inc.
Preform Technologies LLC
Product Development Graphics & Design
Ingredients Contract Packing & Bottling, Flavors, Private label
Preform Manufacturer Graphics & Design
PRODUCT DEVELOPMENT Liquid and Dry Custom Beverage Formulations Nutritional Panel Development Bottling Facility Sourcing Managing Technical Accuracy of Bottling and Production OPERATIONAL SUPPORT & CONSULTING Business Plan Development Organization and Management of Finished Product Productions * Flexible rates. All projects considered. * The final formulation is YOURS forever! Woman owned
We are a family of companies with 10 manufacturing facilities in the USA offering a variety of ingredient, product & process solutions. We process & supply single and multi-ingredient systems including vitamins, minerals, botanicals and soluble premixes. We also produce your turnkey RTD and powder instantized beverages.
The company is a niche manufacturing operation providing injection, reheat stretch blow and extrusion blow molding for challenging plastic container applications. Preform Technologies’ is also known for its quick mold changes, custom resin blends and preform library. Organic, Kosher, Private label available
Organic, Fair Trade, Kosher, Private label available, Export ready Partnership Capital Growth
Premium Ingredients International
Financial & Legal Graphics & Design
PHOENIX PACKAGING INTERNATIONAL CORP Packaging & labels Graphics & Design
We are advisors and investors in healthy, active and sustainable living businesses. Our advisory practice provides investment banking services to healthy branded food & beverage companies. Past beverage clients include Cytosport (Muscle Milk), Evolution Fresh, Sambazon and Adina.
Phoenix specializes in unique and customized packaging solutions. We supply bottles in Glass, Plastic, Aluminum and Ceramic for all types of beverages. Caps, closures, crowns and corks can all be tailored to your needs.
Organic, Kosher, Private label available
Fair Trade, Export ready
Premium Ingredients is your connection to highquality ingredients, flavors, and individualized value-added solutions. Our full-service R&D lab, particle-size-reduction facility and robust regulatory department provide the technological support you need to formulate successful new products or enhance existing ones. Get exactly what you need, supported by best-in-class customer service.
Ingredients Flavors
Organic, Fair Trade, Kosher, Export ready JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 49
Presence From Innovation, LLC
Racks Incorporated
Scalewatcher North America
POS; POP; & Merchandising Graphics & Design
POS; POP; & Merchandising Racks & Coolers
We develop rewarding customer relationships by providing unparalleled merchandising products and solutions. We provide innovative products, expert design standards, accelerated and flawless product development. We are committed to providing sustainable customer value through continuous improvement. Our leadership is committed to delivering profitable growth, liquidity and shareholder value.
We are the largest manufacturer of custom beverage displays in the United States. We specialize in wire, sheet metal and tubing but also incorporate wood and plastic elements as well as our in house graphic capabilities. Let us make a free sample display for you to demonstrate our commitment to your marketing effort.
Water Treatment Filling & Bottling Equipment, Laboratory, Racks & Coolers
Private label available, Woman owned
Scalewatcher North America manufactures water treatment devices to remove scale for clear, clean, natural water without the use of chemicals or salts. Cuts downtime and maintenance costs. Organic, Kosher, Private label available
Organic, Kosher, Private label available
Primera Technology, Inc.
Rexam Closures
Scholle Packaging
Packaging & labels Graphics & Design
Packaging & labels Graphics & Design
Packaging & labels Graphics & Design
Primera Technology is a leading manufacturer of specialty printers including the short-run LX400 and LX900 Color Label Printers and the larger capacity CX1200 Digital Color Label Press and FX1200 Digital Finishing System. Primera also produces the AP362 Label Applicator, perfect for semi-automatic labeling of bottles and other cylindrical containers.
Manufacturer of beverage closures: Flex-Loc Jr.: light-weight, tamper-evident, 1881 finish for carbonated soft drinks; EasySeal and Widemouth Plastop: non-carbonated hot, cold and low-acid aseptic fill products. Closures for still and pressurized waters, isotonics and mineral water. Light-weight options, tamper-evident, compression and injection molded closures available.
Scholle Packaging, the Pioneer of Bag-in-Box, manufactures packaging for retail, foodservice and industrial products. Scholle’s high-barrier films and smart dispensing options provide easy-to-use solutions that reduce product waste, boost speedof-service, increase food safety while reducing environmental damage. The result is economicallycompetitive packaging that adds maximum value to customers we serve.
Organic, Kosher, Private label available
Kosher, Export ready
Organic, Kosher, Private label available Prism Visual Software Inc
RFI Ingredients
Sensient Flavors LLC
Software & Technology Graphics & Design
Ingredients Graphics & Design
Flavors Graphics & Design
RFI Ingredients is a manufacturer of innovative natural ingredients for the food, functional food and dietary supplement industries. RFI specializes in the supply of quality ingredients (including certified-organic) and proprietary formulations, building on its global partnerships and in-house applications laboratory.
Sensient provides industry-leading flavor systems for the beverage market. Our extensive portfolio includes berry, citrus, tropical, coffee and tea, and vanilla and chocolate flavors. We use these flavor systems to create solutions for various segments, including carbonated, sports, energy, juice, flavored and enhanced waters, coffee and tea, and alcoholic beverages.
MiniMate integrates with legacy accounting and route systems or can be deployed with Prism's desktop route solution, ServQuest. ServQuest is a full-featured operations software with inbound and outbound call centers, route schedules, GIS components, equipment tracking and more.
Organic, Kosher, Private label available
Woman owned
Organic, Fair Trade, Kosher, Private label available, Export ready
Purac America, Inc
S&D Coffee, Inc.
Sensient Food Colors
Ingredients Graphics & Design
Ingredients Graphics & Design
Colorants Graphics & Design
Purac provides highquality ingredients that are used in the beverage industry serving a broad range of functions: pH regulation, acidification, mineral fortification, flavor enhancement and masking. Purac carries a variety of minerals that are neutral, highly soluble and bio-absorbable that easily create nutritious beverages to please the healthy consumer.
S&D Coffee’s Food Innovation & Ingredients Division creates customized extracts and flavors supported by turn-key, personal service. We are vertically integrated from the source to your door, which means uninterrupted access to the broadest selection of raw materials while ensuring price stability and optimal product quality.
Sensient Food Colors is defining the future of the food and beverage industry through superior color, advanced science, premium capabilities, creative formulations, and extraordinary insight into what defines and protects brands. Our color expertise delivers natural color solutions that are preservative-free, stable, safe and secure.
Organic, Fair Trade, Kosher, Private label available, Export ready
Organic, Kosher
Organic, Kosher 50 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Sensus, LLC
SleeveCo, Inc.
StarPet Inc.
Ingredients Graphics & Design
Packaging & labels Graphics & Design
Packaging Resin Supplier Packaging & labels
Sensus produces the highest quality Flavor Essences, Concentrates and Extracts used in the beverage and flavor industries. Sensus achieves superior quality products through a unique state-of-the-art extraction technology that minimizes flavor loss. Sensus offers complete flavor product lines for tea, coffee, herbs, vegetables and botanicals.
SleeveCo prints and converts high-impact, reliable, shrink sleeve and stretch sleeve labels. We provide industry-best speed to market, order flexibility, in-house plate making and cylinder engraving, and dedicated field technical service. Award-winning, DuPont-certified graphics professionals expertly deliver a product's visually-dynamic message. We manufacture affordable stretch sleeve application equipment to order.
StarPet Inc., Asheboro, NC and AlphaPet Inc.,Decatur, AL (both wholly owned subsidiaries of Indorama Ventures) offer PET resins for the packaging industry under the brand name Preformance(R). Resins offered include CSD, Water, Hotfill, Custom Containers, etc. Please contact (336)672-0101 x 336 for further details.
Organic, Fair Trade, Kosher, Private label available, Export ready
Private label available, Export ready
Organic, Kosher, Private label available
Sethness Greenleaf Flavors
Smart Packaging Systems
Stauber Performance Ingredients, Inc.
Flavors Graphics & Design
Transport Packaging Packaging & labels , POS; POP; & Merchandising
Ingredients Flavors
Sethness Greenleaf has over a century of experience creating flavors for all beverage categories. Our creative flavorists and fully staffed application group will work with you to create flavors and clouding agents for your drink
“Offer our customers sustainable design, packaging, and baling alternatives, developing the most innovating and functional comprehensive solutions in the market that conform to the SDS® Ready principle (Ready for Shipment, Display and Sell) "
Since 1969 Stauber has been a bulk ingredient supplier to processors, formulators and marketers of nutritional, food, beverage, cosmetic, flavor and other products. We specialize in Minerals, Amino Acids, Flavors, Green Foods, Herbs & Extracts, Joint-Relief, Energy & Weight Loss, Sweeteners, Acidulants, Vitamins and other specialty ingredients
Export ready
Organic, Kosher
SG Beverage Solutions Incorporated
Spectrum Label Corporation
Steinhauser Inc.
Racks & Coolers Graphics & Design
Packaging & labels Graphics & Design
Brokers & Agents Graphics & Design
We provide SUPERIOR Quality Refrigerated Coolers to the beverage industry at very REASONABLE PRICES. We are leaders in product development to ensure that our customers are buying the most Energy-Efficient & Maintenance-Free Coolers possible. We also print and apply graphics making us a “one-stop shop” for our customers !
Spectrum is a minority owned award winning flexographic printer of labels and flexible packaging for various industries: food, beverage, health and beauty, pharmaceutical for over forty years. We have seven presses and the capability to print water base flexo, UV flexo, silk screen printing, foil stamping, embossing and laminating.
Manufacturers and Traders of Organic and Conventional Fruit Juice Concentrates and Purees
Kosher, Export ready
Organic, Kosher
Diversity owned
Woman owned Shanghai Freemen
St. Onge Company
Stiebs
Ingredients Graphics & Design
Logistics & warehousing Graphics & Design
Ingredients Graphics & Design
With over $60 million in sales, Shanghai Freemen is a leading supplier of ingredients, including stevia, inositol, taurine, caffeine and vitamins, providing cost-effective sourcing solutions. Shanghai Freemen has its sales and customer support in the U.S., and warehouses on the East and West coasts, and in the Midwest and Canada.
Our engineering services include; facility sizing, pick area layout, storage technology recommendation, storage utilization improvements, facility consolidations, “Greenfield” designs, warehouse process improvements, automated case picking and storage systems, time studies and staffing calculations.
Organic, Kosher, Private label available
Organic, Kosher, Private label available
Stiebs is devoted to sourcing, processing and delivering the world's finest plantbased products. We strive to meet our company motto, Nature Elevated, by procuring the world's finest ingredients for health and wellness based products and processing them in the cleanest, purest, most flavorful and functional way possible, using the latest technology available. Organic, Kosher, Private label available, Export ready JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 51
SunOpta Consumer Products Solutions
T.H.E.M.
The NutraSweet Company
Private label Graphics & Design
Stick Pack/Contract Packaging Graphics & Design
Ingredients Graphics & Design
The SunOpta Consumer Products Solutions can assist retailers expand their brands and product lines into natural and organic foods. Our vertically integrated services are designed to handle all the steps required to launch a new product. Organic, Fair Trade, Kosher, Private label available, Export ready
T.H.E.M. has experience and expertise in a wide range of product applications across many diverse market segments. Working with Sanko Machinery Co.; T.H.E.M. offers marketers affordable and rapid access to complete, flexible packaging solutions. We’ve helped put leading brands in single-serve packaging for beverage products and a wide range of applications.
The NutraSweet Company, headquartered in Chicago, stands alone in its ability to provide customers with a full value portfolio including superior quality products, unrivaled technical, R & D and regulatory support, competitive pricing and an experienced management team. Kosher
Kosher, Export ready SupplyExpo 2011
Tap The Cap, INC.
The RB Dwyer Group
Conferences & shows Graphics & Design
Private label Graphics & Design
Packaging & labels Graphics & Design
SupplyExpo showcases new ingredients, technologies, applications and services for healthy beverage-and-food, dietary supplement/ bioactive and nutricosmetic markets. The tradeshow creates opportunities for your company to get ahead in the global supply market, March 11-13, 2011 in Anaheim, CA, co-located with Natural Products Expo West & the Nutracon conference.
We created a universal patented dispensing cap that will fit on virtually every 26mm and 28mm water bottle. We can fill, package, and private label for your company. Keep your ingredient fresh and potent.
The RB Dwyer Group is a converter & printer of heat shrink PVC, PETG, OPS & PLA films used for shrink labels, tamper-evident bands & preforms.Our stateof-the-art print technology includes Offset, Digital & Flexo up to 10 colors.Our IVCO Offset is the widest web offset in the industry.
Organic, Kosher, Private label available
Organic, Kosher, Private label available
Organic, Kosher, Private label available SweetLeaf Stevia
Taste of Atlanta
Tradin Organics USA, Inc.
Ingredients Graphics & Design
Festival Graphics & Design
Ingredients Graphics & Design
SweetLeaf Stevia is a GRAS sweetener extract processed only with high grade stevia leaves with no chemicals. It has an award winning taste profile and superior solubility.It is completely natural and is currently organic compliant but soon we will have a certified organic version as well.
Atlanta's Premier Food + Wine + Beer + Cocktail Festival. More than 80 of Atlanta's favorite restaurants showcase their delectable tastes to 45,000 foodies over 2 days. VIP Tasting Tent highlights wine and beer tastings and the Atlanta Barcraft Competition. Amazing opportunity for you to sample and showcase your products to upscale audience in a TOP 10 US market.
We are a leading manufacturer, importer and exporter of natural and certified organic industrial products including fruit juices, juice concentrates and purees, coffee, cocoa, and sweeteners with extensive strategic global sourcing and supply capabilities from operations around the world.
Organic, Kosher, Export ready, Woman owned
Organic, Fair Trade, Kosher
Woman owned Symrise
The Drink Ink
Twang Partner's, LTD.
Ingredients Graphics & Design
Private label Graphics & Design
Flavors Ingredients , Private label
We are a global supplier of fragrances and flavorings with sales that place the company among the top four in the international flavors and fragrances market. Symrise is represented in over 35 countries and is used by manufacturers of perfumes, cosmetics and foods, our products are an inseparable part of daily life.
The Drink Ink is the number one custom and private label beverage source with no minimum orders. We offer a onestop shop for all of your custom and private label beverage needs ranging from energy drinks, energy shots, and sodas, to custom barrels, coolers and refrigerators.
Fair Trade, Kosher, Private label available, Export ready 52 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
Kosher, Private label available, Export ready
Twang Partners, LTD is a privately held San Antonio based company dedicated to making the most fabulous flavored salts and sugar in the world! Private label available
United Packaging Group, LLC
Vegetable Juices, Inc
World Tea Expo
Contract Packing & Bottling Graphics & Design
Ingredients Graphics & Design
Conferences & shows Graphics & Design
Contract Manufacture in the Hub of Southern California, specializing in Cold Fill Beverages (Carb/Non-Carb) and Bottled Water. Capabilities include PET Filling of CSD products, Blended/Batched products, Spring & Artesian Water Sources, Turn Key Alkaline Water Formulas. 50 State Certified for Bottled Water. Tier One, High Speed Equipment.
Vegetable Juice's line of Essentia vegetable juice concentrates and specialty fruit juice concentrates are specially processed to enhance compatibility with all beverages, as well as maintain naturally occurring nutrients. We can provide customized blends and unitized packaging to better operationally integrate with your systems. Enhancing foods for over 70 years.
The premier event for specialty tea and related products. Dedicated to creating a vibrant tea community, World Tea Expo is the largest trade show in the world for tea; it’s the three days each year when industry professionals unveil new products, optimize merchandise, gain extensive product knowledge and network with peers.
Kosher, Private label available, Export ready
Organic, Kosher, Export ready, Woman owned
US Beverage Manufacturing
Veriplas Containers
WS Packaging Group
Contract Packing & Bottling Graphics & Design
Packaging & labels Graphics & Design
Packaging & labels Graphics & Design
USBM offers a turn-key solution for a new beverage concept or an already existing formula. We assist customers by creating specialized beverages, assisting with packaging design, and producing a finished product. Other services include consulting, sales and marketing assistance, and logistics. Your one stop shop for your beverage needs!
Veriplas Containers is your reliable source for PET beverage containers. We have over 21 house moulds and welcome custom projects. Mixed loads shipped with reasonable lead times are our specialty. We are leaders in the use of recycled PET content in our preforms and bottles.
WS Packaging can be your single source solution. Our extensive printing techniques, complex constructions, innovative materials, and wide variety of finishing and packaging systems will propel your brand to the next level. You can also rely on us for all your logistical labeling needs for tracking, shipping, and receiving.
Organic, Kosher, Private label available, Export ready
Organic, Kosher, Private label available
Organic, Fair Trade, Kosher, Private label available, Export ready, Woman owned, Diversity owned
Private label available
Varni Brothers Corp./7up Modesto
western computer
Zenith International Ltd
Contract Packing & Bottling Graphics & Design
Software & Technology Graphics & Design
Consulting & Marketing Financial & Legal , Market data & reports , Product Development
Varni Brothers 7up Bottling Company in Modesto,California is a state of the art beverage facility that has one of the most versatile size and packaging line-ups in the United States. The production capability consists of two bottling lines (carbonated and still) and two canning lines (187ml, 8oz, 8.4oz,12oz, 12oz sleek, 16oz, 24oz). Fair Trade, Kosher, Private label available, Export ready
Western Computer is a microsoft gold partner, one of only 12 partners certified by amr research for microsoft competent to provide solutions for the distribution industry. We are located in major cities in the united states and Canada. We have many clients in the beverage industry. Organic, Kosher, Private label available
Zenith International provides a full range of consulting and strategic advisory services to the beverage industry including:Market Data & Trend AnalysisCommercial consultingMerger, Acquisition & Divestiture servicesBusiness ValuationsDue Diligence support Organic, Kosher, Private label available
Vedeqsa Inc.
WILD Flavors, Inc.
Zumbiel Packaging
Ingredients Graphics & Design
Flavors Graphics & Design
Packaging & labels Graphics & Design
Vedeqsa Inc, a subsidiary company of Lamirsa, is focused on food/beverage additives and ingredients. The active ingredient used for beverage preservation in our products is Lauric Arginate™, which is FDA approved. Lauric Arginate™ shows a high antimicrobial efficacy against a wide range of microorganisms of concern for the industry.
WILD Flavors, Inc. is the fastest-growing company of its kind in North America thanks to our commitment to providing unsurpassed quality and consistency, innovative technology, responsive service, and of course – great taste. "We Create Great Taste" is more than a motto for WILD, it's a literal interpretation of what we do every day.
Zumbiel Packaging is a 167 year old, family-owned company that manufactures sustainable paperboard packaging for the beverage industry. Zumbiel is located in Hebron, Kentucky.
Organic, Kosher, Private label available
Organic, Kosher, Private label available
Organic, Kosher, Private label available JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 53
COMPANY CONTACT INFORMATION COMPANY NAME
CONTACT NAME
ADDRESS
CITY
3 Strikes Activation
Alison Kaufman
1127 High Ridge Rd, Ste. 125
Stamford
STATE
ZIP CODE
PHONE NUMBER
WEBSITE
CT
06903
203-858-2363
www.insta-win.com
80 And Go Growth Advisors
John Craig
23 Green Hill Road
Goldens Bridge
NY
10526
914-218-8002
www.80andgo.com
A. Holliday & Company Inc.
Christine Renken
4141 Yonge St., Ste. 301
Toronto
ON
M2P 2A8
416-225-2217
www.teacoff.com
abelei flavors
Troy Gooding
194 Alder Drive
North Aurora
IL
60542
630-859-1410
www.abelei.com
ADM/Matsutani, LLC.
Yutaka Miyamoto
500 Park Blvd., Ste. 1240
Itasca
IL
60143
630-250-8720
www.fibersol2.com
AGR International, Inc.
David Dineff
615 Whitestown Road
Butler
PA
16001
724-482-2163
www.agrintl.com
Alcrea Health
Jessica Mingo
112 Technology Drive
Pittsburgh
PA
15275
412-722-0314
www.alcrea-health.com
Allen Flavors, Inc.
Joe Moran
23 Progress St.
Edison
NJ
08820
908-561-5995
www.allenflavors.com
Ampac
Sal Pellingra
12025 Tricon Road
Cincinnati
OH
45246
800-543-7030
www.ampaconline.com
AnMar International Ltd.
John Blanco
540 Barnum Avenue
Bridgeport
CT
06608
203-336-8330
www.anmarinternational.com
Arcadia Farms, Inc.
Tom Stark
34 Arcadia Farms Rd.
Arden
NC
28704
479-464-0701
arcadiafarms.com
ATC Group
Taylor Samuel
3235 Industry Drive, Ste. C
North Charleston
SC
29418
800-905-4768
www.atcgroup.net
Axiom Foods
David Janow
12100 Wilshire Blvd., Ste. 800
Los Angeles
CA
90025
310-264-2606
www.axiomfoods.com
Baker-Titan Adhesives
Jeffrey Zelman
25 Lake Street
Paterson
NJ
07501
973-225-1070
www.Baker-Titan.com
Ball Corporation
Dan Vorlage
9300 W 108th Circle
Westminster
CO
80021
303-460-5350
www.ball.com
BASF SE
Ute Oberm端ller-Jevic, Ph.D.
Nutrition & Health
67117 Limburgerhof
DE
Beck Flavors, Inc
Lisa Taake
4710 Interstate Drive, Ste. L
Cincinnati
OH
+40 621 60 28711 45246
618-799-9594 877-771-5184
Belacon
Randy Freeman
225 East Robinson St., Ste. 545
Orlando
FL
32801
Bemis PPD
Pamela Wools
1350 N Fruitridge Ave
Terre Haute
IN
47804
Bettaway
Lisa Delgado
110 Sylvania Place
South Plainfield
NJ
07080
www.nutrition.basf.com www.BeckFlavors.net Belacon.net bemisppd.com
800-795-7255
Bettaway.com
Beverage House Inc.
Robbin McCool
400 Highpoint Road
Cartersville
GA
30102
770-387-0451
www.beveragehouse.com
BevForce
Josh Wand
393 Broadway, 3rd Floor
NY
NY
10013
212-315-2698
www.bevforce.com
Bioenergy Life Science, Inc.
Kathy Lund
13840 Johnson St NE
Minneapolis
MN
55304
763-757-0032
bioenergyribose.com
BLM Consulting
Larry D. Walker
2000 Sandy Ln Bldg C
Dallas
TX
75220
800-280-9367
www.blm-consulting.com
Blue Pacific Flavors
Roya Sayyah
1354 S. Marion Court
City of Industry
CA
91745
626-934-0099
www.bluepacificflavors.com
PO Box 1223
Mill Valley
CA
94942
415-571-8187
www.bornfromcorninc.com
Brook & Whittle Ltd
Scott Stewart
260 Branford Rd.
North Branford
CT
06471
203-483-5602
brookandwhittle.com
Caffe Del Mar
Paul Taparauskas
1221 Via Mil Cumbres
Solana Beach
CA
92075
800-222-5005
www.caffedelmar.com
BornFromCorn.com
California Aseptic Bevs., LLC
Jeff McClelland
10220 Poplar Avenue
Fontana
CA
92337
909-356-5100
www.caasepticbev.com
Caravan Ingredients
Keith Clemens
7905 Quivira Rd
Lenexa
KS
66215
800-669-4092
www.caravaningredients.com
Cargill
Tom Lindberg
15407 McGinty Rd W, MS 110
Wayzata
MN
55391
866-456-8872
www.cargill.com/food/health
Castle Co-Packers
Brian Dworkin
204 Schreiber Industrial Park
New Kensington
PA
15068
723-339-4040
www.castlecopackers.com
Century Foods International
Kate Stueber
400 Century Court
Sparta
WI
54656
800-269-1901
www.centuryfoods.com
Chemi Nutra
Chase Hagerman
4463 White Bear Parkway, Ste. 105
White Bear Lake
MN
55110
866-907-0400
cheminutra.com
Christie Communications, Inc.
Gillian Christie
800 Garden St., Ste. B
Santa Barbara
CA
93101
805-969-3744
www.christiecomm.com
Ciranda, Inc
Jenelle Ludwig
221 Vine Street
Hudson
WI
54016
715-386-1737
www.ciranda.com
Citromax Flavors
Elaine Kellman-Grosinger
444 Washington Avenue
Carlstadt
NJ
07072
201-933-8405
www.citromaxflavors.com
Citrus and Allied Essences, Ltd.
Arthur Curran
3000 Marcus Ave, Ste. 3E11
Lake Success
NY
11042
516-354-1200
www.citrusandallied.com
CL&D Graphics, Inc.
Emily Fobian
1101 West 2nd Street
Oconomowoc
WI
53066
800-777-1114
www.cldgraphics.com
Closure Systems International
Tabetha Walker-Smith
6625 Network Way, Ste. 200
Indianapolis
IN
46278
317-390-5000
csiclosures.com
Cognis Nutrition & Health
Scott Bacjman
5325 S. 9th Avenue
LaGrange
IL
60525
708-579-6188
www.cognis.com
Comax Flavors
Catherine Armstrong
130 Baylis Road
Melville
NY
11747
631-249-0505
comaxflavors.com
Communikay Graphics
Becky Krantz
1109 Hwy 35 Bypass
Alvin
TX
77512
281-331-1966
www.communikay.com
Complex Beverage, LLC.
Eddy Antoine
8875 Hidden River Pkw, Ste. 300
Tampa
FL
33637
813-451-5958
www.complexbeverage.com
Consult-Us LLC
Deirdre Piggott
405 Illinois Ave., Ste. 2A
St Charles
IL
60174
630-770-2639
www.consult-us.com
Corbi Plastics, LLC
Teresa D. Dodd
5250 E. Terrace Dr., Ste. 106
Madison
WI
53718
608-852-8840
www.corbiplastics.com
Corn Products International
Paul Bratley
5 Westbrook Corporate Center
Westchester
IL
60154
708-551-2600
www.cornproductsus.com
Corporate Packaging, Inc.
Craig Johnson
12930 Alondra Blvd.
Cerritos
CA
90703
562-404-2300
www.corporatepackaging.us
Coyote Logistics
Chris Pickett
191 E. Deerpath Rd.
Lake Forest
IL
60045
847-235-8241
www.coyotelogistics.com
CP Kelco
Jane Schulenburg
1000 Parkwood Circle, Ste. 1000
Atlanta
GA
30339
678-247-7413
www.cpkelco.com
54 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
COMPANY NAME
CONTACT NAME
ADDRESS
CITY
Creekside Springs, LLC
Dave Carlson
667 Merchant Street
Ambridge
STATE
ZIP CODE
PHONE NUMBER
WEBSITE
PA
15003
724-266-9000
www.creeksidesprings.com
Crystal Cooler
Laurence Langrell
12234 Florence Avenue
Santa Fe Springs
CA
90670
562-941-6368
www.crystalcooler.com
Cyvex Nutrition, Inc.
Matt Phillips
1851 Kaiser Ave
Irvine
CA
92614
949-622-9030
www.cyvex.com
D.D. Williamson
Campbell Barnum
1901 Payne Street
Louisville
KY
40206
502-895-2438
www.ddwilliamson.com
Daesang America
Kevin Somerville
1 University Plaza, Ste. 505
Hackensack
NJ
07601
302-235-7260
www.daesangamerica.com
Danisco USA Inc.
Simon Walley
Four New Century Parkway
New Century
KS
66031
913-764-8100
www.danisco.com
Daytona Flexible Packaging, LLC
Klaus Liedtke
811 Fentress Court
Daytona Beach
FL
32117
386-852-8529
www.pouchfill.com
Daytona Systems, LLC
Klaus Liedtke
21 Sunshine Blvd.
Ormond Beach
FL
32117
386-671-1550
www.dsystemsllc.com
Deacom, Inc.
Susan
950 West Valley Rd., Ste. 3000
Wayne
PA
19087
610-971-2278
www.deacom.net
3000 E. Harcourt Street
Rancho Dominguez
CA
90221
310-886-9100
www.dexotex.com
Dohler-Milne Aseptics LLC
D. Scott Eckman
804 Bennett St.
Prosser
WA
99350
630-404-0458
www.doehler-milne.com
DS Waters of America, Inc.
Larry Yost
5660 New Northside Dr., Ste. 500
Atlanta
GA
30328
972-384-1537
www.water.com
Dex-O-Tex
DSM Nutritional Products
Gus Castro
45 Waterview Blvd.
Parsippany
NJ
07054
973-257-8357
www.dsm.com
DWS Printing Associates
Andy Staib
89 North Industry Court
Deer Park
NY
11729
631-667-6666
www.dwsprinting.com
EcoFruits
Terry Xanthos
10813 S. River Front Parkway
South Jordan
UT
84095
855-337-8487
www.e-cofruits.com
Encore Fruit Marketing, Inc.
Greg Kaiser
120 West Bonita Ave., Ste. 204
San Dimas
CA
91773
909-394-5640
www.encorefruit.com
English Mountain Spring Water
John L. Burleson
3161 Highway 411
Dandridge
TN
37725
865-509-7007
www.englishmountainh2o.com
330 Sir Francis Drake Blvd., Ste. F
94960
Ethical Naturals, Inc.
Amy McKelvey
Facility Planning, Inc.
Steve Hunter
Finlay Tea Solutions U.S. Inc.
Patrick O'Keefe
23 Vreeland Road Suite 106
San Anselmo
CA
Saint Louis
MO
Florham Park
NJ
07932
415-459-4454
www.ethicalnaturals.com
314-920-3935
www.facility-planning.com
973-805-6100
www.finlayusa.com
First Flavor, Inc.
Jay Minkoff
146 Montgomery Ave., Ste. 100
Bala Cynwyd
PA
19004
610-785-1325
www.FirstFlavor.com
First Fruits Beverage Co.
Jack Tally
211 Washington Ave.
Marion
VA
24354
276-781-7852
www.firstfruitsbeverage.com
3 Industrial Avenue
Mahwah
NJ
07430
201-825-2025
ffs.com
Flavor & Fragrance Specialties Flavor Producers
Janet Guzman
28355 W. Witherspoon Pkwy
Valencia
CA
91355
661-257-3400
www.flavorproducers.com
Flavor Systems Intl., Inc.
Bob Bahoshy
9950 Commerce Park Dr.
Cincinnati
OH
45246
513-870-4900
www.flavorsystems.com
Flavorman
Marty Snyder
809 South 8th Street
Louisville
KY
40203
502-266-7377
Florida Products
Mr Cristobal Jenkins
PO Box 3508
San Jose
CR
1000
+506 2508 8500
Flowdesign
Dan Matauch
200 North Center St.
Northville
MI
48167
248-349-7250
www.flavorman.com www.floridaproducts.net www.flow-design.com
Fluxome, Inc.
Herb Woolf
400 Northampton St., Ste. 600
Easton
PA
18042
484-546-0321
www.fluxome.com
Fort Dearborn Company
Gwen Chapdelaine
1530 Morse Avenue
Elk Grove
IL
60007
847-357-9500
www.fortdearborn.com
Fortitech, Inc.
David Borisenok
2105 Technology Drive
Schenectady
NY
12308
518-372-5155
www.fortitech.com
Future Perfect Worldwide, Inc.
Michael G. Levine
3315 Berkmar Dr., Ste. 2A
Charlottesville
VA
22901
434-220-1000
www.futureperfectworldwide.com
GEAR'N UP
Bill Houlihan
8201 Shaffer Parkway, Ste. A
Littleton
CO
80127
877-626-9494
gear-n-up.com
Givaudan Flavors
Jeff Peppet
1199 Edison Drive
Cincinnati
OH
45216
513-948-8000
www.givaudan.com
Glanbia Nutritionals
Eric Borchardt
5951 McKee Rd., Ste. 201
Fitchburg
WI
53719
608-316-8500
www.glanbianutritionals.com
Glanbia Nutritionals (NA), Inc.
Thomas Monroe
5927 Geiger Court
Carlsbad
CA
92008
760-438-0089
www.glanbianutritionals.com
GMP Laboratories of America, Inc.
Suhail Ishaq
2931 E. La Jolla Street
Anaheim
CA
92806
714-630-2GMP
www.gmaplabs.com
GNT USA, Inc.
Jeannette O'Brien
660 White Plains Road
Tarrytown
NY
10591
914-524-0600
www.gntusa.com
Greenberg Traurig LLP
Justin Prochnow
1200 17th St., Ste. 2400
Denver
CO
80202
303-572-6562
www.gtlaw.com
GTG Beverages
Jady Conboy
1000 Gamma Dr., Ste. 500
Pittsburgh
PA
15238
412-963-6226
www.gtgbeverages.com
Haelssen & Lyon - Tea Extracts
Andrew McKay
17 Battery Place, Suite 1307
New York
NY
10004
908-766-0440
www.Haelssen-Lyon.com
Hagelin Flavor Technologies
Lou Croce
6231 Gateway Road
Columbus
GA
31909
908-707-4400
www.hagelin.com
Hammer Packaging
Tom Mason
PO Box 22678
Rochester
NY
14692
585-424-3880
www.hammerpackaging.com
HighJump Software
Donny Hunter
6455 City West Pkwy
Eden Prairie
MN
55344
952-563-5072
www.highjump.com
HP Ingredients
Gina Valentino
707 24th Ave. West
Bradenton
FL
34205
877-435-2234
www.hpingredients.com
Hudson Tea Company
George Hartnett
4160 Meramec St.
Saint Louis
MO
63116
314-771-8339
www.hudsonteacompany.com
IFP, Inc.
Greg Baustert
2125 Airport Drive
Faribault
MN
55021
800-997-4437
www.ifpinc.biz
Impact Menu Systems
Josh Thomaselli
2600 Lockheed Way
Carson City
NV
89706
800-321-8105
www.impactmenusystems.com
JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 55
COMPANY CONTACT INFORMATION (continued) COMPANY NAME
CONTACT NAME
ADDRESS
CITY
Ingretech, LLC
Bill Murphy
12 Alison Court
Prospect
STATE
ZIP CODE
PHONE NUMBER
WEBSITE
CT
06712
203-758-3355
ingretech.us
Inland Label
Scott May
2009 West Ave. South
La Crosse
WI
54601
608-788-5800
www.inlandlabel.com
InnoMark, Inc.
Nathan Hench
982 E. Factory Drive
St. George
UT
84790
435-627-8464
innomarkinc.com
Innovative Labeling Solutions
Eric Knop
4000 Hamilton-Middletown Rd
Hamilton
OH
45011
888-860-2457
www.ilslabels.com
iTi Tropicals, Inc.
Don Giampetro
30 Gordon Avenue
Lawrenceville
NJ
08648
609-987-0550
www.ititropicals,com
JIAHERB INC
Skipp Silverman
14 Madison Road
Fairfield
NJ
07004
973-439-6869
www.jiaherbinc.com
Kefiplant Inc.
Suzanne Stoeckle
2120 Joseph St-Cyr
Drummondville
QC
J2C 8V6
604-228-7771
www.kefiplant.com
Kemin Food Technologies, Inc.
Ann Rolow
2100 Maury Street
Des Moines
IA
50306
866-253-9579
www.kemin.com
klein bros. fulfillment
Jim Olson
1515 S. Fresno Ave.
Stockton
CA
95206
209-373-2401
kleinbroswhse.com
Langlade Springs LLC
Terry Casey
N2810 Circle Drive
Clintonville
WI
54929
414-801-9317
www.langladesprings.com
Lipid Nutrition BV
Patrick Luchsinger
24708 West Durkee Rd
Channahon
IL
60410
815-730-5244
www.lipidnutrition.com
Logopak Corporation
William Faulkner
PO Box 433
Keene
NH
03431
603-283-0304
www.logopakcorp.com
Lonza Inc.
Thomas Brancato
90 Boroline Road
Allendale
NJ
07401
800-365-8324
www.lonzanutrition.com
Lyons Filter/Mar Cor
John Baumhover
3752 Imperial St., Ste. C
Frederick
CO
80516
303-288-2617
www.lyonsfilter.com
Market Beverage Group, Inc.
Randall Roddy
20930 N. Tatum Blvd. Plaza 110-129
Phoenix
AZ
85050
877-312-1222
www.marketbev.com
Martin Bauer Inc.
Gary Vorsheim
300 Harmon Meadow Blvd., Ste. 510
Secaucus
NJ
07094
201-659-3100
www.martin-bauer-group.us
Mesa Laboratories, Inc.
Nicholas Adriance
12100 W. 6th Avenue
Lakewood
CO
80228
303-987-8000
www.mesalabs.com
Metarom Neotech
Christophe Dugas
4343 Viewridge Ave., Ste. B
San Diego
CA
92123
858-268-4000
www.metaromneotech.com
MobileDemand
Derek Oja
1350 Boyson Road, Suite B
Hiawatha
IA
52233
319-363-4121
www.RuggedTabletPC.com
Monarch Custom Beverages
Larry Williams
2205 Riverston Blvd., Ste. 104
Canton
GA
30114
678-493-7000
monarchcustombeverages.com
906-433-0030
www.amtodd.com
3700 Old Redwood Highway, Ste. 200
Santa Rosa
CA
95403
707-527-0800
mossadams.com
Mooreganics - A.M. Todd
Domenic Luccarelli
Moss Adams, LLP
Mark Rubins
Multi-Flow Industries
Brett Rosenbloom
1434 County Line Road
Huntingdon Valley
PA
19006
215-322-1800
www.multiflow.net
National Starch
Marc Green
10 Finderne Ave
Bridgewatere
NJ
08807
908-685-5555
www.foodinnovation.com
Natural Flavors, Inc.
Jeff Rakity
268 Doremus Avenue
Newark
NJ
07105
973-589-1230
www.flavor.com
Natural Standard
Don Stables Jr
One Davis Square
Somerville
MA
02144
617-591-3341
www.naturalstandard.com
NATUREX
Samuel Menard
375 Huyler Street
South Hackensack
NJ
07606
201-440-5000
www.naturex.com
Nordon/Cooler Solutions
Joe Moffett
1 Cabot Blvd East
Langhorne
PA
19047
800-211-7745
www.nordoninc.net
Nutracon Conference 2011
Penny Andino
1401 Pearl St., Ste. 200
Boulder
CO
80302
303-998-9369
www.nutraconference.com
Nutritional Products Intl., Inc.
Mitch Gould
301 W. Atlantic Ave., Ste. 7-8
Delray Beach
FL
33444
561-544-0719
www.nutricompany.com
NVE Pharmaceuticals
Walter Orcutt
15 Whitehall Road
Andover
NJ
07821
973-601-8484
www.nveusa.com
OnTrak Software
Denis Clark
2943 Riverside Drive
Cincinnati
OH
45226
513-936-4032
www.OnTrakSoftware.com
OSF Flavors
Bill Yaeger
40 Baker Hollow Rd
Windsor
CT
06095
425-822-2182
www.osfflavors.com
Osio International, Inc.
Rick Majewski
2550 East Cerritos Ave.
Anaheim
CA
92806
714-935-9700
www.osiopack.com
Overnight Labels, Inc.
Carrie Houghton
151-15 West Industry Ct.
Deer Park
NY
11729
631-242-4240
www.overnightlabels.com
Owens Illinois, Inc
Paul Tay
One Michael Owens Way
Perrysburg
OH
43551
567-336-7737
www.o-i.com
P.L. Thomas
Paula Nurnberger
119 Headquarters Plaza
Morristown
NJ
07960
973-984-0900
www.plthomas.com
Palace Street Foods
Merlin Winchell
1626 Oak Street
La Crosse
WI
54603
608-793-6083
www.palacestreetfoods.com
Parkside Beverage
Cydney Whitmoyer
PO Box 210
Leesport
PA
19533
610-916-2439
www.parksidebeverage.com
Partnership Capital Growth
Brent Knudsen
One Embarcadero Center, Ste. 3810
San Francisco
CA
94111
415-705-8008
www.pcg-advisors.com
Peak Bottling LLC
Sean Brown
5455 West 11000 North #201
Highland
UT
84003
801-763-9619
bottlewithpeak.com
Performance Packaging
Robert Reinders
6430 Medical Center St. #102
Las Vegas
NV
89148
702-240-3457
www.performance-packaging.com
PHARMACHEM Laboratories, Inc.
Gregory Drew
265 Harrison Avenue
Kearny
NJ
07032
201-719-7405
www.pharmachemlabs.com
Phoenix Packaging Intl., Corp.
Joel B. Miller
847 McCaffrey
Montreal
QC
H4T1N3
514-487-6660
www.phoenixpackaging.com
Phoenix Technologies Intl., LLC
Lori Carson
1098 Fairview Avenue
Bowling Green
OH
43402
419-354-7738
www.phoenixtechnologies.net
Plastic Technologies, Inc.
Ron Puvak
PO BOX 964
Holland
OH
43528
419-867-5400
www.plastictechnologies.com
Preform Technologies, LLC
Ron Puvak
11362 S. Airfield Rd
Swanton
OH
43558
419-825-0432
www.preformtechnologies.com
Premium Ingredients Intl.
Nicole Aurelio
285 E. Fullerton Avenue
Carol Stream
IL
60188
630-868-0300
www.premiumingredients.com
Presence From Innovation, LLC
Don Miller
2290 Ball Drive
Saint Louis
MO
63146
800-325-2823
www.pfinnovation.com
Primera Technology, Inc.
Carla Schoenberg
Two Carlson Parkway North
Plymouth
MN
55447
763-475-6676
www.primeralabel.com
56 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
COMPANY NAME
CONTACT NAME
ADDRESS
CITY
Prism Visual Software Inc
Lynn Keating
1 Sagamore Hill Dr
Port Washington
STATE
ZIP CODE
PHONE NUMBER
WEBSITE
NY
11050
516-944-5920
www.prismvs.com
Purac America, Inc
Eva Dratwa
111 Barclay Boulevard, Ste. 100
Lincolnshire
IL
60069
847-634-6330
www.purac.com
Racks Incorporated
William Schiffman
7684 St. Andrews Ave.
San Diego
CA
92154
619-301-7971
www.racksinc.com
Rexam Closures
Becky Biever
3245 Kansas Road
Evansville
IN
47725
812-867-6671
www.rexam.com
RFI Ingredients
Trisha Devine
300 Corporate Dr., Ste. 14
Blauvelt
NY
10913
845-358-8600
www.rfiingredients.com
S&D Coffee, Inc.
Scott Geringer
300 Concord Parkway South
Concord
NC
28027
800-933-2210
www.sndflavors.com
Scalewatcher North America
Pam McDowell
345 Lincoln St
Oxford
PA
19363
610-932-6888
www.scalewatcher.com
Scholle Packaging
Michael White
200 W. North Ave.
Northlake
IL
60164
708-562-7290
www.scholle.com
Sensient Flavors LLC
Lauren Stevenson
5600 West Raymond Street
Indianapolis
IN
46241
800-445-0073
sensientflavors.com
Sensient Food Colors
Steve Morris
2515 N. Jefferson Ave.
Saint Louis
MO
63106
800-325-8110
www.sensientfoodcolors.com
Sensus, LLC
Paul Harrison
7255 Hamilton Enterprise Park Drive
Hamilton
OH
45011
513-892-7100
www.sensusflavors.com
Sethness Greenleaf Flavors
Thomas Schufreider
1826 N. Lorel Avenue
Chicago
IL
60025
800-621-4549
www.sethnessgreenleaf.com
SG Beverage Solutions, Inc.
Paula Tomkin
2801 NW 55th Court
Ft Lauderdale
FL
33309
954-497-1365
www.sgbeveragesolutions.com
Shanghai Freemen
Erika Tchang
377 Hoes Lane, Ste. 240
Piscataway
NJ
08854
866-732-1940
www.sflifescience.com
SleeveCo, Inc.
Jyl Gryder
103 Lumpkin Campground Rd. N
Dawsonville
GA
30534
706-216-3110
www.sleeveco.com
Smart Packaging Systems
Luis Felipe Rego
2208 Warbler Way
Austin
TX
78735
877-266-6681
www.smartpackagingsystems.com
Spectrum Label Corporation
Jerry Kwok
30803 San Clemente Street
Hayward
CA
94544
510-477-0707
www.spectrumlabel.com
St. Onge Company
Paul Spohn
1400 Williams Road
York
PA
17402
717-505-8010
www.stonge.com
StarPet Inc.
Hussam Awad
801 Pineview Road
Asheboro
NC
27203
336-672-0101
www.indoramaventures.com
Stauber Performance Ingredients, Inc.
Shirley Rozeboom
4120 North Palm Street
Fullerton
CA
92835
888-441-4233
www.stauberusa.com
Steinhauser Inc.
Peter Chakiris
39 Union Ave.
Sudbury
MA
01776
steinhausergroup.de
Stiebs
KC Pomering
11767 Road 27 1/2
Madera
CA
93637
559-661-0031
www.stiebs.com
SunOpta
Chad Hagen
335 Spreckels Dr
Aptos
CA
95003
831-685-6506
www.sunopta.com
SupplyExpo 2011
Penny Andino
1401 Pearl St, Ste. 200
Boulder
CO
80302
303-998-9369
www.supplyexpo.com
SweetLeaf Stevia
Angus Flood
1203 West San Pedro
Gilbert
AX
85233
480-921-1373
www.sweetleaf.com
Symrise
Ian Thurston
300 North Street
Teterboro
NJ
07608
201-288-3200
www.symrise.com
T.H.E.M.
Melyssa Sampieri
5 H Stow Road
Marlton
NJ
08053
856-988-8436
www.them.net
Tap The Cap, INC.
Chris Simonian
4924 Balboa Blvd., Suite 277
Encino
CA
91316
818-472-2311
www.tapthecap.com
Taste of Atlanta
Dale DeSena
6400 Powers Ferry Rd. NW, Ste. 390
Atlanta
GA
30339
404-875-4434
TasteofAtlanta.com
The Drink Ink
Chris Stone
1181 Grier Dr Ste A
Las Vegas
NV
89119
800-364-6483
www.thedrinkink.com
The NutraSweet Company
Brad Meyers
222 Merchandise Mart Plaza, Ste. 936
Chicago
Il
60654
312-873-5000
www.nutrasweet.com
The RB Dwyer Group
Barbara Drillings
105 Maxess Rd, suite N117
Melville
NY
11743
631-830-6210
www.therbdwyergroup.com
Tradin Organics USA, Inc.
Renate Soderstrom
2100 Delaware Ave.
Santa Cruz
CA
95060
831-685-6565
www.tradinorganic.com
Twang Partner's, LTD.
Patrick Trevino
6255 W.T. Montgomery Rd.
San Antonio
TX
78252
210-226-7008
www.twang.com
United Packaging Group, LLC
Mike Dettmers
1601 E. Steel Rd.
Colton
CA
92324
951-340-4400
unitedpackaginggroup.com
US Beverage Manufacturing
Peter
PO Box 4458
San Luis Obispo
CA
93403
661-834-3569
www.usbeveragemanufacturing.com
Varni Brothers Corp.
Anthony J. Varni
400 Hosmer Ave
Modesto
CA
95351
209-521-1777
www.noahswater.com
11 Penn Plaza, Ste. 5105
New York
NY
10001
212-946-4930
www.vedeqsainc.com
Vegetable Juices, Inc
Barry Horne
7400 S Narragansett Ave
Bedford park
IL
60638
708-552-8603
www.vegetable
Veriplas Containers
Speed
6600 Geyer Springs Rd.
Little Rock
AR
72209
501-779-1320
veriplas.com
Vedeqsa Inc.
western computer
Phil Bardos
351 Candelaria Rd
Oxnard
CA
93030
805-581-5020
www.westerncomputer.com
WILD Flavors, Inc.
David Boone
1261 Pacific Avenue
Erlanger
KY
41018
859-342-3600
www.WILDflavors.com
World Tea Expo
Kim Jage
5125 W Oquendo Rd. #16
Las Vegas
NV
89118
702-253-1893
www.worldteaexpo.com
WS Packaging Group
Mark Moorhead
1217 Rabas Street
Algoma
WI
54201
920-487-6344
www.wspackaging.com
Zenith International Ltd
Ross Colbert
30 Old Kings Highway
Darien
CT
06820
203-202-2068
www.zenithinternational.com
Zumbiel Packaging
Tom Zumbiel
2100 Gateway Blvd.
Hebron
KY
41048
513-396-5269
www.zumbiel.com
JANUARY-FEBRUARY.2011.BEVERAGESPECTRUM 57
PROMOTIONS, EVENTS, AND SPECIALS FOR THE INDUSTRY
PROMO PARADE
TENNESSEAN WINS CHEERWINE’S ‘LEISURE BUS’ SWEEPSTAKES
BAZI Adds Endorsements
BAZI International, Inc. has signed endorsement contracts that include 2010 professional women’s basketball rookie of the year, Tina Charles and women’s surf prodigy, Anastasia Ashley. Tina’s decision to partner with BAZI was influenced by the Company’s affiliation with Heart for Africa. Originally from Queens, New York, Tina was a first draft pick for a women’s professional basketball league in the 2010 and won a Gold Medal with team USA and the World Championships. Anastasia Ashley is the world’s most progressive female surfer in the modern day surfing world, recently becoming the 2010 Pipeline Women’s Pro Champion. A talented prodigy, she went on to win 2 NSSA national titles and rack up an impressive
resume of accolades including being named the “rookie of the year” for the Triple Crown of Surfing and winning the Corona Pro Surf Series. Over the past years, she has garnered much attention for her surfing, but also for her vivacious personality and looks, being featured in many magazines including FHM and Maxim, and TV shows including shows on the MTV network, and Last call with Carson Daly. “We are very excited to have partnered with two extraordinary and talented athletes,” stated Kevin Sherman, CEO of BAZI. “These women are leaders in their sports, society and are passionate about giving back to their communities which makes them a perfect fit with BAZI.”
Dr Pepper and Lady Antebellum Team Up Dr Pepper has partnered with hit country music group Lady Antebellum to give one lucky fan an unrivaled experience at the 46th Annual Academy of Country Music Awards (ACM Awards) in Las Vegas this April. The winner and a guest will receive a complete country music weekend with tickets to the awards show, passes to the post-awards ACM All-Star Jam and entry to a special Dr Pepper private concert with Lady Antebellum. Now through March 17, fans can enter online at DrPepper.com for their chance to win. Dr Pepper has supported the Academy of Country Music for more than a decade, and this year has partnered with chart-topping recording group, Lady Antebellum. The group will perform at the Dr Pepper private concert, and will be featured on product packaging, in-store displays and the DrPepper.com website.
58 BEVERAGESPECTRUM.JANUARY-FEBRUARY.2011
After traveling to more than 100 retailers and events across the South as part of the “Long Live Leisure Tour,” Cheerwine’s tricked-out VW bus now belongs to Chris Rizzie, one of 400,000 people who entered to win the refurbished “ride.” The tour kicked off in May 2010 with Cheerwine engaging consumers directly at the various stops, allowing them to check out the refurbished “Leisure Bus” in person and enter the sweepstakes. Cheerwine fans also entered by visiting the soft drink’s Facebook page until the contest closed in October. The winner was selected via random drawing. Rizzie, a resident of White House, Tenn., which is located in metro Nashville, discovered Cheerwine while vacationing in North Carolina this past summer. After falling in love with the 94-year-old soft drink, Rizzie became a fan online and entered the contest multiple times on Facebook. The “Leisure Bus” comes equipped with everything the winner will need to enjoy his leisure time, including a fridge stocked full of the soft drink, a flat-screen TV, an Xbox, a surfboard and more. The bus’ exterior features a custom paint job and upholstered interior. Still a family-owned company, Cheerwine didn’t hire a third-party street team company to manage its “Long Live Leisure Tour.” Instead, the college-age kids of Cheerwine employees drove the vehicle and sampled at the various stops.
• Best New Shot • Best Relaxation Drink