Beyond the Scope of Top 10 Salesforce Innovators

BEYOND THE SCOPE OF TOP 10 SALESFORCE INNOVATORS

TECHNOLOGY

Issue 18 Winter 2018

Bruce Magown Chairman & CEO Integration Technologies

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Smart Solutions for Everyone Send Unlimited Emails to Unlimited Contacts in Salesforce CRM P.34

This 1 Tac c is the Key to Salesforce's Success.

Here’s How to Use It

Connected Beer Coasters, Smart Tags and Bar Scanners with Salesforce P.42

P.40

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EDITOR’S CORNER

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ecognized as a global leader in the CRM landscape, Salesforce is a globular web-based software. The term Salesforce is synonymous with words such as evangelism, disruption, innovation, and marketing. The reason being its suite of holistic solutions that are meant to fit the needs and requirements of every company.

With various disruptive advancements underway, the future of Salesforce looks more and more promising. The amalgamation of distinctive and innovative strategy and products of Salesforce into the CRM industry has placed organizations in a conundrum. The vast pool of options is making it difficult for organizations to choose a solution provider that perfectly suits their requirement and boasts a unique expertise in the same.

Editor in Chief CHRISTINE With an aim of easing the burden of organizations to choose from these myriad of solutions, Beyond Exclamation has come up with an issue titled “Beyond the Scope of Top 10 Salesforce Innovators.”

Featuring as the Cover Story of the issue is InterWeave, a Software Product Suite that offers a rapidly deployable and infinitely scalable Software as a Service (SaaS) Integration Platform and Integration Server for integration of business-tobusiness, business-to-consumer connectivity, business processes optimization and application integration.

Aside from this, we have Astrea IT Services, MassMailer, and Ceterna, who are going beyond the scope to bring forward innovative Salesforce solutions. In addition to these, we have some of the most thought-provoking articles from various leading industry experts.

[editor@beyondexclamation.com]

Managing Editor JACK [jack@beyondexclamation.com]

Art Director VIJAYKUMAR [design@beyondexclamation.com]

Graphic Artist NICK [nick@beyondexclamation.com]

Project Manager JENNIFER [jennifer@beyondexclamation.com]

Development Manager JUSTIN [info@beyondexclamation.com]

Dive into the magazine and start scrolling through the journeys of these inspiring companies!

CONNECT!

Jack London

www.beyondexclamation.com BeyondExclamation @BeyondEx Beyond Exclamation beyondexclamation

In addition to our print magazine, we also provide relevant industry news and updates, as well as some thoughtprovoking articles and blogs on our website. Make sure to follow the same as we at Beyond Exclamation are looking forward to interact with our readers. Let’s connect on the web!

What’s Inside...

Business Boulevard

B E O N 10

Smart Solutions for Everyone

Omniscient Voyage

30

Who Should Own Your Salesforce Function

Excellence Causeway

18 Taking a Holistic Approach to the Next Level

Newsmakers Locale

34 Send Unlimited Emails to Unlimited Contacts in Salesforce CRM

Younick Corner

Y D

22 Abandoning Salesforce and so should you

26 Trusted Salesforce Offshore Partner

DeďŹ nitive Destination

40 This 1 Tactic is the Key to Salesforce's Success.

Here’s How to Use It

42 Connected Beer Coasters, Smart Tags and Bar Scanners with Salesforce

Smart Solutions for Everyone “We provide integration software and services that help connect and integrate assets across our customers’ enterprise in real-time.”

Bruce Magown Chairman & CEO Integration Technologies

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echnology is rapidly changing the way things get done across industries – the information technology as a service is booming.

Gartner has summed this up very nicely by stating, “At the root of what’s transforming today’s business designs, industries, markets and organization is the blurring of boundaries between the physical and virtual worlds. As digital business integrates these worlds through emerging and strategic technologies, entirely new business models are created. Enter a future defined by the “intelligent digital mesh” — interconnected people, devices, content and services essentially driven by smart devices delivering digital services everywhere and enabled by digital business platforms delivering a rich intelligent set of services to support digital business. Disruptive technology trends will propel this future. As an enterprise architecture or technology innovation leader, are you prepared to respond to them?”

If not, then look no further, because Integration Technologies is here with InterWeave Smart ® Solutions . InterWeave is a Software Product Suite that offers a rapidly deployable and infinitely scalable Software as a Service (SaaS) Integration Platform and Integration Server for integration of business-to-business, business-toconsumer connectivity, business processes optimization and application integration.

Providing the best and only intuitive, intelligent, configurable solutions Since its inception 12 years ago, the firm’s mission has not altered, and to this day it remains the same – dedicated to providing the best and only intuitive, intelligent, configurable CRM integration solutions for our customer’s, so they

can leverage comprehensive quotes, orders, payments and inventory processes within their CRM, while sourcing real-time data from Financial Applications, ACH/CC Payment Gateways, eCommerce, ERP, Databases and more; all in a hub/spoke model.

“Coming from the Financial Services and Technology sector when the Internet was coming online provoked the thought that these “Silos of Information” now had the capability to interact with each other, in real-time. Disparate Asset information could now provide customers information from entities that were “loosely coupled or related”, in a consistent, consolidated view,” says Bruce Magown, the Chairman and CEO of InterWeave on the foundation of the company.

Continuous innovation is the key!

The greatest scientist of the Twentieth Century, Albert Einstein in his famous quote said, “we can’t solve problems by using the same kind of thinking we used when we created them.” Rapid changes in society and methods previously used are no longer effective. A new approach regarding process, design and delivery provides better solutions, services and experiences for both nontechnology and technology savvy people. Pairing this with continuous innovation in response to customers challenges was the obstacle InterWeave faced. To address this challenge, InterWeave designed solutions to help enterprise, mid-market and non-profits quickly and affordably build, deploy and maintain integration solutions.

Today, InterWeave designs solutions that jumpstart or expand a company’s integration effort, generating immediate business value and rapid

“Our Smart solutions are fast, affordable, and tailored to meet our customers’ needs.”

ROI. InterWeave has undertaken over 8,000 CRM integrations since 2006, applying continuous innovation in response to customers’ requirements. InterWeave has been successful in supporting clients in this vital space and provide them with the expertise and knowledge regarding integrations they need.

Clients are the driving force behind the success of the company Being unique is better than being perfect. And likely so, InterWeave allows users to

work within their own solutions in their environments and provide them with real-time information from other integrated applications.

InterWeave integrates CRMs such as Salesforce, bpmOnline, OROCRM, OROCommerce, Oracle Sales Cloud, SugarCRM, SuiteCRM and others.

Internally, the firm operates a client focused approach to ensure they are treated to the highest possible standards of client service and support. The team is encouraged to treat clients as they would like to be treated themselves, as

InterWeave understands that our clients are the driving force behind the success of the company.

The vision that inspires everyone InterWeave is looking forward to the future with renewed vigor and plans to further expand their service offerings. InterWeave Proxy Server (IPS) has been created to provide a seamless interface supporting Salesforce’s recent security upgrade from TLS 1.1 to TLS 1.2, and the InterWeave Sales Tax Solution was just announced October,

Meet the creator

2018. “In addition, we are extending our iOffice Solution with the new InterWeave Customer Portal where customers can review their outstanding invoices, select which ones they would like to pay, and then pay with credit card or ACH (24 hours a day).

These exciting developments will allow the firm even greater opportunities to grow and build upon its current success. Our vision is to focus on the customer’s needs and consistently provide innovative solutions to them.

“InterWeave Smart Solutions integrates applications with Smart, Configurable, Solutions across a broad range of industries.”

As Chief Executive Officer, President, Board Member and Investor in Integration Technologies, Inc., and the creator of InterWeave Smart Solutions, Bruce brings customer focused Solutions in response to customers’ needs in to the digital age. Bruce has also served as the Chief Executive Officer, President, Board Member and Investor in SecurDigital, Inc., the company that developed SecurVoice©; the voice, data and video encryption solution designed to pass FIPS 140-2 certification. In 2000, Bruce served as the Chief Operating Officer, Chief Financial Officer, head of the Audit Committee, Investor and Board member of the Uncommon Media Group, LLC. He also served as President and Chief Operations Officer of Knoa Corp., a privately held company focusing on interactive and media rich solutions. Bruce particularly enjoyed his tenure at Netscape, where he served as the Vice President of Netscape representing Canada, United States East Coast, and Latin America. Prior to this, Bruce was an AVP of Lehman Brothers and also served as the Chief Executive Officer of Information Engineering, Inc., an e-business solution provider.

Taking a Holistic Approach to the Next Level

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he software industry is without a doubt one of the most rapidly changing industries across the globe. The emergence of cloud computing, data security and enrichment and, of course, AI are huge developments the industry is currently facing. A lot of these changes feed off each other; exponential growth in the volume of data produced around the world has led to a much greater requirement for data security through better encryption, more robust technological controls and a need for easy to access cloud computing. As a CRM, Salesforce is one of the most effective solutions for the growing data needs of businesses worldwide. It’s a highly flexible platform that can take multiple sources of data, centralize them and then utilize its own proprietary ‘Einstein Analytics’ AI solution to produce powerful sets of analytics to base truly meaningful business decisions from.

Enters, Ceterna as a Salesforce Digital Transformation Consultancy that does things a little bit differently from other competitors in the market. The company takes a highly consultative approach to the way it works with its customers. Whilst having the capabilities to implement a simple out of the box Salesforce solution for any business, Ceterna tends to go the extra-mile and take the holistic picture of each business it works with into account. This differs from many other partners out there in the Salesforce eco-system who tackle each project as just that – a one-off, one dimensional project. Ceterna’s aim is to factor in the larger picture that surrounds its customers to determine how their solution will best fit their business to enhance their operations and realize their visions.

Delivering Innovative Solutions Ceterna’s mature delivery team boasts an amazing breadth and depth of experience across both the industries the company serves and the cloud solutions it offers. While the Salesforce ecosystem is constantly changing and evolving, the firm has seen most of it all before and is always keeping up to date with the latest trends and directions in the industry which gives the team great confidence going into each project they deliver.

The company is a full-service Salesforce Partner, meaning it delivers innovative digital solutions and customer & employee experiences for

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Sean Harrison-Smith CEO Ceterna

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companies of all sizes – no matter where they are in their Salesforce journey. Whether it’s implementation, ongoing support, custom development or training, Ceterna is always there providing a comprehensive package to fulfil all Salesforce needs.

seeing across the wider market.

Ceterna leverages this more collaborative approach to undertake more valuable multi-cloud, multiyear strategic engagements that lead to significant, long-term digital transformations for the businesses they work with.

However, Ceterna’s greatest strength is their ability to operate at a strategic business consultancy level - engaging with their clientele in a partnership dynamic rather than re-using the same customeragency model we’re so used to

Sustaining a Great Working Culture Ceterna is more comfortable with its more holistic approach than the other partners in the ecosystem.

Sean Harrison-Smith, CEO of Ceterna, “The outcome of this is a

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happy client base that communicates very real digital transformations back to us once we complete our work with them. In many cases the resulting success of each project leads to customers who become micro-disruptors amongst their own competitors and future phases we plan with these disruptors goes on to distance them even further from the rest of the pack.”

He adds, “Our expert consultant team can be credited with this success as they take a very strategic approach to each project they run.

designed to scale at the same rate as the business it works for grows.

Hence, while not every obstacle can be avoided in the path of rapid growth like Ceterna, the power of the world’s leading CRM helps mitigate a lot of these pains that many other businesses would normally face.

This working standard has been a core ingredient to our practice since inception and it’s reinforced by dedicated senior consultants who mentor capable junior consultants along the way. It’s sustained through a great working culture.”

Overcoming Obstacles and Reaching Further Like every company that has growing pains, luckily as a consultancy who implements Salesforce for other businesses, Ceterna also uses the solution in its own business. Salesforce is

“In saying that, the number one challenge we tend to face is ensuring our base of expert consultants can keep up with the number of new projects we’re asked to commit to. We have very high standards in terms of the talent we employ as a business and it’s one of our core values to ensure the most capable team of consultants are a perfect match with every one of our clients. We are constantly seeking out new talent that aligns with our strict criteria as a company and whilst for the most part we’ve been able to keep up, it’s not always easy. As a result of the standards we set for ourselves - we aim to keep the outsourcing of talent to a minimum unlike many other partners and have very strict quality controls if this necessity is to ever arise,” Sean further adds.

The Vision that keeps Everyone Working Hard Within the Salesforce ecosystem, Ceterna aims to become the global leader in driving digital transformations for innovative and forward-thinking business around the globe. The team is working to achieve this through very healthy growth targets as they aim to nearly double their consultant base over the next 12 months and expand on their global footprint substantially.

The world is becoming more and more connected and there are less and less barriers to becoming a truly global business. Sean believes that Ceterna needs to keep up with its customers here to ensure the team is qualified to help them achieve their visions. This will in turn help Ceterna to achieve its own.

Meet the Trailblazer Sean boasts over 15 Years of Salesforce experience with IT and Data experience prior to that.

Initially working on the client side, Sean saw the early potential the Salesforce platform possessed in its infancy and seized the opportunity to move into Tier 1 consulting.

Sean’s PRINCE 2 Project Management certification has helped shape Ceterna’s project delivery philosophy with an emphasis on client empathy & robust delivery controls.

Many consultancies at Ceterna’s Platinum level have a disengaged senior management team who don’t have a true handle on their business. This is not the case at Ceterna. Sean’s dedication and involvement in the business along with the other founding partners ensures he’s in touch with the core workings of the business and thus can add real value to the nurturing environment Ceterna tries to set internally in order to deliver very real quality for its customers.

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Patrick Hamid Co-founder & CTO Vesuvio

Abandoning Salesforce and so should you

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his tale starts off with a lead-in from their sales team over in Sydney. All well and good and things are swimming along as we move into a trial of their “essentials” product.

Noticing their partnership with Google, another activation was made based on a 3-month trial (giving us sufficient time to try it within the business and saving $750/mo in the process).

This is where hiccups ensue.

A simple support request asking resolution and clarification over their trial lead form encouraging Google G Suite users to try out Salesforce. The trial, originally for 90 days, activated as 14 days. A week or two later, we later find out from Support that Google handles the activation, even though the trial form is hosted by Salesforce. I can’t fault them for involving Google, but it appears a bit of a messaround when you are encouraging prospects to purchase a product, yet fail to treat them as though they are a paid customer.

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Suffice to say, I’ve abandoned hopes of using the product further for two reasons:

giving your best first impression.

2.

1. Inadequate handling of trial customers. Having customers type in forms, wait for a callback and *then* receive a ticket number is backward. These should be your priority when onboarding people to experience all that you have to offer. Sure, it’s an expense if they choose to go elsewhere, but means the difference when you are friendly, diligent and pragmatic. This is all about

Software integration. In the days of SaaS products providing RESTful APIs and Out-of-the-box Integrations, it’s inexcusable and a poor effort from Salesforce’s part to hook startups into their offering, yet fail the ability to extend capabilities of their CRM without forking over $105AUD/user/month for Web Services API and Google Apps integration.

We moved over to another platform, Bitrix24, partnering with them to improve usability between platforms and provide seamlessly an experience customers love. You can either use it free for up to 12 users or have all the features for 6 users for only $69USD/month.

Their onboarding process is simple, with live chat functionality available immediately when you sign up.

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A Trusted Salesforce Offshore Partner

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hat started with a humble beginning of 2 people in a shared co-working space in 2010 has today turned into a full-fledged office building with a growing number of more than 70 people. The firm is Astrea – a go-to partner for the customization and integration requirements that has a proven track record of 53+ customer reviews with average rating of 4.9 out of 5 and 43+ Apps & Components available on AppExchange justifies this. Astrea is an offshore development partner based in India that has successfully implemented over 400 projects in just a small amount of time. Its portfolio includes three core competencies namely, CRM Implementation & Consulting (Salesforce CRM), Mobile Solutions and BI Solutions (Klipfolio).

As a certified partner and Salesforce consulting company, Astrea has been trusted by its clients/partners across the globe as a go-to partner for complex Salesforce implementations, Salesforce Integrations and application development. Astrea provides its services with complete transparency and honesty which has made the company a preferred partner for customers across the globe. Astrea is committed to its customers success whether the customer is a small non-profit or a Fortune-500 organization and it focuses on customers key objectives and works towards ensuring they get met.

Honest and supportive partnerships Going beyond other competitors in terms of offerings, Astrea offers a very honest and supportive partnerships, where the team builds relationships and leaves no stone unturned to help its partners in all possible manner. With its certified and experienced Salesforce professionals, the company delivers the quality development & postdelivery support. Astrea is furthermore known for the fast turnaround time and cost effective solutions.

Astrea’s offering enables clients to quickly augment their local Salesforce engineering teams through product development and

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Naveen Gabrani CEO Astrea

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support resources located in company’s engineering centers.

Based upon project’s requirements, Astrea’s pool of Force.com developers can either co-locate at client site or work from its development center. By partnering with Astrea to expand their global footprints, the clients are successfully augmenting their own development teams to help bring new, quality software products to market quickly and cost-effectively.

By focusing on its core expertise in Salesforce, Astrea allows clients to focus on their core expertise.

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Extensive expertise and experience helping clients exceed their goals Astrea enables companies that already have local development and support teams to quickly access and apply global engineers on a project basis. Astrea’s assigned project manager and project team deliver Force.com projects based upon agreed scope and schedule. Regular checks and balances are put in place to ensure there are no surprises at the end. Furthermore, Astrea’s project team gets involved at the requirement definition phase

and continues supporting the customer until the completion of User Acceptance Testing.

Additionally, Astreas’ expertise and experience on Force.com platform ensures that project teams have extensive experiences about technology, risks and methodologies on Force.com platform. Astrea also has a Salesforce native Property Management solution called Omotenashi on AppExchange. The Omotenashi has been installed on more than a hundred properties in Japan.

maximum out of the resources available to deliver an outstanding performance. With his vast experience and exposure of the 25+years in the industry, Naveen helps many newcomers to take a path of motivated learning, selfdedication and discipline to become a future consultant. Naveen is a seasoned IT leader with over 25 years’ experience in establishing globally integrated delivery groups, increasing operational efficiencies and managing software portfolio.

Naveen has worked with CSC, ATG, SAS and Motorola, including 7+ years in the United States. As an avid technologist, he has certifications to his credit that include, Project Management Professional (PMP), Salesforce Certified Developer, Sun Certified Java Programmer (SCJP), Sun Certified Web Component Developer (SCWCD) and IBM’s certified XML developer.

“At Astrea, we believe in the integrity of employees and management and create a family like atmosphere with an open space and easy to reach approach. We believe in being completely honest and transparent with customers.

Our focus on Salesforce ensures that we can provide best solutions on the platform,” asserts Naveen Gabrani, the company’s CEO. A seasoned IT leader leading from the front Naveen provides Astrea the necessary strength to reap the

Naveen is an active contributor to the Salesforce community. He is a leader of B2B Marketing Noida Trailblazer Community. He is also a co-leader at a few different Trailblazer Communities in colleges in North India. Naveen has also recently been selected as a Trailblazing partner by Salesforce.

Before establishing Astrea IT Services Pvt Ltd., Naveen was responsible for building the offshore Salesforce competency center at CSC India. Naveen was the winner of “Code your Way to Dreamforce” in the year 2012 and has been a speaker at Dreamforce 2013, 2014 and 2015 & 2017.

Naveen has launched sites to help

aspirants secure certifications in Project Management, Java, Cloud Computing and Salesforce and those are Preparepm.com, Javaprepare.com, TheCloudTutorial.com and ForcePrepare.com.

A transparent approach with complete focus on delivery Astrea has a strong belief in honesty and dedication to work with clients & partners. With this is mind Astrea follows a transparent approach with complete focus on delivery. Astrea is known for the development and delivery in the market and has established the internal processes which focus on personalized client/partner engagement and dedicated team for each client/partner. Astrea offers the experience in custom development and Salesforce implementation that many lack in the Salesforce ecosystem. That is justified with one of the few companies on AppExchnage to have 43+ products and 53+ client feedback.

Going ahead, Astrea will be focusing on new partnerships in the US & European market and have new products in pipeline that will enhance the users Salesforce experience and will help in their day to day utilities. Astrea wants to be the highest rated Salesforce partner and provide support to large number of businesses/nonprofit and Education institutions to become a connect Company/Org and Campus.

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Michael Muse Operations Software Consultant MuseOperations

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Who Should Own Your Salesforce Function

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rom my observations, startups tend to hire a dedicated Salesforce Admin at around 50 people, or as sights are starting to be set on a Series B. Their Salesforce budget is probably at around half of what they need to budget for the new headcount.

If they don’t really value it as a home for all Customer data, and it’s mostly just a way to keep sellers organized, it could be much later. Depends entirely on how you use the tool, obviously. Just yesterday I spoke to a 350 user Salesforce Org (a company many would recognize) that I was surprised to learn has no Salesforce specialist yet.

Support, etc). Note: This strategy is transformationally good. We built up the team because it was a strategy that was working.

The Seven Phases of Salesforce Ownership From what I’ve observed, startups typically go through these phases of adminning: 1.

Founder/Early Exec does it.

2.

A consortium of two or three people loosely own it, stepping on each others toes

3.

A consultant comes in and does a large (50–100hr) cleanup & buildout, waterfall-style. Their SOW sounded good in discovery but quickly atrophies operationally, often before the project even finishes

4.

An admin is hurriedly hired by the consortium to build off of what the consultants did. Because nobody knew what to look for in the interview plan, they aren’t any good. They also start to make fields required. The users starts complaining about Salesforce

5.

The Admin is replaced with another admin. Who universally tell the company that their predecessor admin was bad. Despite sounding convincing, they ALSO are slow to get real results

6.

A frustrated Exec (now operating as a leader, not your admin) realizes that the whole plan (and both of your admins) have suffered from poor goal clarity and too much feature-factory mindset. They fix that, and everything starts to come together.

7.

They wonder what prevented your admin from initiating step 6. A cursory look at their day to day reveals it in painful detail: they are mostly supporting a high volume of disparate, low value, rapid-fire needs for impatient stakeholders. They hire an entry level data admin to fill the org’s seemingly endless and unique (spoiler: it isn’t) need for reporting, data cleanup, process documentation, or field creation.

Your Salesforce Admin suddenly frees up and starts building important things again. You lament how long it took to get here.

At my last company, we supported ~150 users with four Salesforce admins.Sure, there were some unique reasons for this: 1) Gobs of operational needs. The company deploys thousands of cleaners & handymen into spaces across the country at all hours of the day. They also manage a network of hundreds of partners who compete with first party services and additionally, complete all sorts of other specialized jobs, but that are managed through the company’s internal team. Keeping track of everything, and creating good, structured data to optimize it, is no small task. Every team (about 11 unique functions) operated out of Salesforce. Salesforce knew about every problem we were experiencing in the field, the status of all our projects and orders, even some basic HRIS features for field workers that were operationally core.

2) Not everything was accomplished in Salesforce.

The problem with a dedicated ’Salesforce’ admin is they try to ‘Salesforceify’ everything. To a hammer, everything looks like a nail. Instead, the team of sysadmins, called Product Operations, more broadly specializes in cloud apps, integrations, and basically serves as a Product function for internal software. The strategy used is then always to find the best tool for the job, and then connect data from disparate systems in a data warehouse or through bespoke integrations. And this way, one team owns Salesforce on behalf of disparate stakeholders (AEs, SDRs, Finance, Ops,

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Send Unlimited Emails to Unlimited Contacts in Salesforce CRM

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n 2012, a forward-thinking entrepreneurs, Siva Devaki and Arti Devaki were, looking for a solution to bypass the email limitations in Salesforce CRM. After realizing that there is no native solution available in the market to comprehend their needs, the team decided to build their very own solution, and took place the birth of MassMailer. What started as an in-house email solutions has, since then, turned into a suite of marketing & sales development products serving hundreds of clients around the globe.

Today, MassMailer is native email marketing solution for Salesforce CRM that lets Salesforce CRM users send unlimited emails to unlimited contacts.

The beginning MassMailer was originally part of Mansa Systems, which was a consulting ďŹ rm focused on Salesforce Implementation Services.

Getting the right brand value for a product company is very important and MassMailer was not able to get the brand name just because it was just an app under another IT services company. So, Siva and Arti decided to split the product and form a brand new entity called, MassMailer, Inc which worked out really well. “We were quickly able to go to market with the brand name MassMailer and customers were able to receive us and respect the product brand. Now, we have several thousand users using the app and growing day by day,� Siva shares.

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Arti Devaki CEO MassMailer, Inc.

Siva Devaki Co-CEO MassMailer, Inc.

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Ease of use MassMailer is simple, easy to use wizard that extends the capabilities and limits of Salesforce’s mass mailing functions. With MassMailer’s Salesforce friendly interface, users can send unlimited emails without any daily or batch limits of Salesforce. It enables clients to send emails to their campaign members, leads, contacts, person accounts, or opportunity contact roles all together from within Salesforce, thus, saving their time and effort.

Some of MassMailer’s features include: Build Emails In a Snap: With MassMailer’s Email Wizard and the Template Builder, users don’t

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have to be an HTML expert to create stunning, professional emails – in fact, they don’t even need to know how to code at all.

MassMailer’s Email Wizard is simple to use and has a Salesforcefriendly interface that users feel comfortable using right out of the gate. It allows the users to create emails, send them immediately, or schedule them to launch at a later date and time. With MassMailer, everyone has the power.

Salesforce Campaigns: With MassMailer, users can build and send emails to their campaign members, contacts and leads, clone and modify past campaigns to create new ones, and review campaign statistics from within Salesforce. MassMailer makes it

easy to manage Salesforce campaigns and saves everyone’s time and effort.

Monitor Results: MassMailer’s email reporting allows users to track the success of the emails that they send. It also makes easy for the users to measure the performance of their emails with accurate and detailed statistics, including the open rate, clickthrough rate, bounces, spam reports, unsubscribes, and more.

Optimize Emails: What else? Users can save and edit email templates on Salesforce when using MassMailer. By monitoring the performance of their email templates, they can optimize their past templates to improve results

really well and articulate those problems into a solution. “I have always been a product guy at heart so I quickly tried to map the repeated problems customers are facing into a product solution. We initially developed MassMailer for internal purposes but very soon, I realized the potential it has and how other customers can benefit so I made it as a product and launched it to the Salesforce ecosystem,” Siva adds.

and avoid creating the same template more than once.

Furthermore, these are just a few of the features that MassMailer provides. The endless list of the innovative features truly makes MassMailer, the best in the business.

The trailblazing duo Siva, the co-CEO of MassMailer is responsible for the overall company and the product strategy. Siva’s background was IT from the beginning of his career. He worked in the Enterprise Application Software and Solutions before founding his company. Owing to his experience in the CRM and ERP systems, Siva was able to understand the customer problems

Arti Devaki is the CEO of the company and responsible for the Company strategy and the Business Development. Arti’s background is mainly in Sales, Marketing, and Business Development. It was Arti’s vision to separate MassMailer as a product company and create a brand out of it. Arti’s management skills have helped the company streamline the internal operations and grow rapidly.

A few good words always inspire to work more and better MassMailer overcomes a lot of Salesforce’s inherent limitations.

Crucially, it was a simple fix to dealing with the daily email count limits that prevent Salesforce from being a true CRM (which Salesforce rarely mentions). – Trevor Pittman, Converse College MassMailer is a great program that has allowed our company to increase revenues by 30-40% since starting working with the program.

We can segment our candidates and

clients for effortless mass e-mail campaigns. – Scott Schumaier, Source Medical, LLC MassMailer gave us those tools, at a very reasonable price compared to other options out there. We were able to easily train our reps to send their own blasts, and collect the metrics. – Matt Terres, Gopher Sport On a mission to be the best in the business for Salesforce customers MassMailer’s vision is to be a simple email solution for Salesforce customers with no unnecessary and expensive bells and whistles. Moreover, the platform is adding many exciting and simple features for both marketing and transactional emails for Salesforce CRM users and utilize the power for Salesforce CRM to achieve the business goals.

Even a sophisticated user also can benefit from a simple app like MassMailer without having to buy an expensive marketing automation solution. MassMailer is rolling out very exciting features such as Drip Campaigns, File Attachments, Custom Object support, Workflow Email Alerts etc all native to Salesforce CRM which makes it easy for the users. One can expect MassMailer to be a renowned email solution provider across globe very soon.

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Robert Glazer CEO Acceleration Partners

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his past year, I attended an event with several people from Salesforce. That’s when I heard that the secret to the company’s stellar success is something they referred to as “V2MOM.”

Having never heard of this, I pressed one of the Salesforce guys for more details, and he explained it stands for vision and values (V2) combined with methods, obstacles, and measures (MOM). It’s shorthand for some fundamental business processes:

Marc Benioff Says This 1 Tactic is the Key to Salesforce’s Success. Here’s How to Use It Obstacles: The challenges and issues you have to overcome to achieve the vision.

Measures: The ways in which you measure achievement.

V2MOM was the brainchild of Salesforce founder and co-CEO Marc Benioff, who has said that it is “the biggest secret of Salesforce.com’scess.”

In a column explaining the origin of V2MOM, Benioff wrote,

Vision: Defines what you want to do or achieve.

Values: Principles and beliefs that help you pursue the vision.

Methods: Actions and steps to take to get the job done.

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“When I was at Oracle, I struggled with the fact that there was no written business plan or formal communication process during our growth phase. In fact, I remember asking Larry Ellison during my newhire orientation, ‘What is Oracle’s five-year plan?”

His response was simple: ‘We don’t have a five-year plan, we barely have a six-month plan. It was our job to figure it out what Larry wanted on our own.”

This led Benioff down the path to examining what great companies do differently. He found that the discussions kept coming back to the themes of clarity and alignment.

I’ve found this true in my experience as well. Most business planning systems that have endured — including Gazelles and the Entrepreneurial Operating System, which we use at Acceleration Partners — have these concepts at their core. Each is a system of planning and alignment tools that acts as an operating system for a company.

If employees don’t have a clear sense of where the business is going or how they contribute to that success, it is really hard for them to apply their energy in smart ways.

In fact, a study in The StrategyFocused Organization by Robert Kaplan and David Norton shows that as little as 7 percent of employees fully understand their company’s business strategies and what’s expected of them to achieve their company’s goals.

Using V2MOM is a great way to address this disconnect. Once you’ve established the corporate V2MOM, simply cascade the

mission down to teams and individuals so that that everyone can create his or her own V2MOM in service of the overall goal.

it’s understood that you should not ask someone to work on something that is inconsistent with her V2MOM.)

This process ensures each employee has a clear understanding of priorities every year, as well as how his or her role, goals, and performance contribute to the success of the company

3. Accountability: Since the V2MOM is public, everyone knows where he or she stands.

Progress is easy to monitor and track, creating a high level of accountability.

Today, every employee at Salesforce.com has a V2MOM, and anyone can pull up a V2MOM for any of the company’s 20,000 colleagues in real time. This provides total clarity on what everyone is working on and why.

4. Adaptability: Business plans tend to be static: People create them and shove them in a drawer. A set of tightly linked V2MOMs makes far more sense is a fast-moving business. When you need to change direction, simply update the V2MOM at the highest level and everyone will switch gears.

Here are the four main principles behind V2MOM that make it work well.

1. Alignment: Every individual’s V2MOM aligns with the company V2MOM, ensuring that all employees are working toward the same goal. In addition, everyone can see how his own work is connected to the bigger picture.

2.

While there are lot of different planning and alignment systems available to accomplish the same goals, the V2MOM offers a great blueprint for a high-performance culture. It’s certainly hard to argue with Saleforce’s results: The business has added $100 billion in market capitalization in the past 10 years.

Priorities: Using V2MOMs to manage how employees are spending their time and resources makes it clear to everyone what tasks are most important to the company.

(One Salesforce.com employee even told me that

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Patrick Hopper President Publisher OpenSystems Media — Embedded

S

mart Call connected beer coaster that knows how full the beer glass is; makes sure the customer is kept happy

Heliscan Plus barcode scanner that captures location info via GPS ROBIOTIC To Demonstrate New IoT Products and Technologies at IoT Tech Expo Check out our SmartCall Connected Beer Coaster, Connected HeliBar Bar Code Scanner (with Salesforce Integration), and Conbee Smart Tags for tracking Shipping Containers and other Business Assets

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Connected Beer Coasters, Smart Tags and Bar Scanners with Salesforce Robiotic Will Be Participating in the Logistics and Fleet Management Panel — as part of the Connected Enterprise track November 27, 2018 — Alpharetta, GA Newly launched RO BIOTIC (https://www.robiotic.biz/en/start/) will be in Booth 279 at the IoT Tech Expo, in Santa Clara, CA — November 28 and 29.

ROBIOTIC is much more than a typical IoT design consultancy — we also know how to make your business successful. ROBIOTIC offers complete IoT success for small and medium-sized companies: from sensor selection to business model and everything in

between, all the elements necessary for a successful IoT project are part of ROBIOTIC´s portfolio. Working from an entrepreneur’s concept, ROBIOTIC is the complete partner for industry 4.0 and IoT business models.

The freshly launched ROBIOTIC website at https://www.robiotic.biz/en/starexpl ains what ROBIOTIC is all about, the various services we offer, as well as case studies and examples of how ROBIOTIC has helped bring truly innovative connected IoT products to market.

Some of these products, like the Smart Call connected beer coaster that knows how full the beer glass is and makes sure the customer is kept happy, and the Heliscan Plus barcode scanner that captures location info via GPS, will be on display at our booth.

“We convert IoT ideas into reality,” says Managing Partner Florian Schwingenschloegl. “ROBIOTIC can provide everything an IoT entrepreneur needs, from initial discussions of how the IoT technology-based business idea can be developed and created, to the actual design, development and

manufacturing, all the way to cloud intelligence and business implementation — including salesforce integration, marketing, and invoicing.”

To make an appointment and for more information please visit us here or give us a call at + 1 786–535–9559.

About Robiotic

At IoT Tech Expo, attendees are invited to hear ROBIOTIC’s Managing Partner Florian Schwingenschloegl speaking about Logistics and Fleet Management as part of the Connected Enterprise track — 11:10 am — 11:50 am, Thursday 29th November. The panel will be discussing Business without Borders — owing to the nature of logistics, a huge consideration of this is having an effective connectivity network to enable this enhanced technology. In addition, the panel will address how eliminate delays in routing and loading, the ever-increasing complexity of supply chain management is turning the pressure up even higher. The panel will provide insights that make big differences, data that can analyze driver behavior, fuel efficiency and predictive maintenance.

We look forward to discussing your IoT business at the IoT Tech Expo, where we will be exhibiting together with our friends from Hoffmann+Krippner, Inc.:

ROBIOTIC is a joint venture of the two companies Hoffmann + Krippner GmbH and TK World AG and guides traditional manufacturing companies through the 4th industrial revolution.

Hoffmann + Krippner GmbH, member of the HK Input Systems group, develops and manufactures German-engineered, high-quality, customer-specific input systems and electronics for machines and systems for over 35 years. TKWorld AG has revolutionized the digital marketing of SIM tariffs and connections for the major telephone providers and has been a partner of Deutsche Telekom for 20 years.

Additionally to the resources of Hoffmann + Krippner and TK World, ROBIOTIC can rely on the expertise of Helicom and Conbee, also members of the HK Input Systems group, who have already delivered more than 60,000 smart devices to customers.

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