Sport #WithoutWaste Brand Guidelines

BRAND GUIDELINES

Communication and visual guidelines for the assets and materials in promoting, organizing and supporting events #WithoutWaste

СOMMUNICATION GUIDELINES / Project oicial information

Project Name

Sport #WithoutWaste

Partners

BG Be Active Association (lead), Plovdiv/Bulgaria

www.bgbeactive.org

Project Website

sportwithoutwaste.org

Funding

ERASMUS-SPORT-2021-SCP –Cooperation Partnerships

Project / Agreement reference

101050588

ISCA (expert), Copenhagen/Denmark

www.isca.org

Nabolagshager (expert), Oslo/Norway nabolagshager.no

Association Sport for All Suceava (AJSPT Suceava), Suceava/Romania

www.sport4allsuceava.ro

Hungarian School Sport Federation, Budapest/Hungary

www.mdsz.hu

Project duration

01.06.2022 – 31.05.2024

Association Sport for All Serbia, Belgrade/Serbia

www.sportforallserbia.org.rs

EnverÇevko, Mugla/Turkey

www.envercevko.org

Albanian School Sports Federation, Tirana/Albania

fshssh.al/sq

СOMMUNICATION GUIDELINES

Project’s logo

Partners logos

EU logo

The EU logo (“Co-funded by the European Union) must be present on all resources and materials part of this project.

Disclaimer

Any communication or dissemination activity related to the action must use factually accurate information. Moreover, it must indicate the following disclaimer (translated into local languages where appropriate). The Disclaimer should be included as part of all printed and published materials:

“Sport #WithoutWaste (SWW) is funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or EACEA. Neither the European Union nor the granting authority can be held responsible for them.”

Use of logos and important mentions

Sport #WithoutWaste – logo must be presented on all materials part of the project. The EU logo must be present on all resources and materials part of this project.

Project: Sport #WithoutWaste

Lead: BG Be Active

Experts: Nabolagshager / International Sport and Culture Association

Implementing partners: AJSPT Suceava, Hungarian School Sport Federation, Association Sport for All Serbia, EnverÇevko, Albanian School Sports Federation

Hashtags

When communicating about the project in social media please always use Brand tags:

Additional and Optional:

SOCIAL MEDIA HANDLES

To make sure we promote the project but also cross-promote our organizations please find all partners' handles below:

BG Be Active Association

lead / Bulgaria

International Sport and Culture Association expert / Denmark

Nabolagshager expert / Norway

Association Sport for All Suceava (AJSPT Suceava)

Romania

Hungarian School Sport Federation

Hungary

Association Sport for All Serbia

Serbia

EnverÇevko

Turkey

Albanian School Sports Federation

Albania

СOMMUNICATION

Within this project proposal we are dividing the work and the goals of communication plan and actions in two pillars:

ADissemination and communication about the project activities, milestones, results

Including advocacy interventions and traditional PR activities on the national level. In this pillar we will focus to create awareness about the project, its goals and the actions taken for and from the project. For this communication pillar we have set the following target audiences:

BNational Sport #WithoutWaste mix-media campaigns

In the second phase of the project the partners with the support of BGBA’s communication and marketing team will co-develop national Sport #WithoutWaste mix-media campaigns applicable to their standards and conditions. The key focus in this phase is to adapt the #WithoutWaste massages to the national level and plan the campaign according to the specifics of each country. The target audiences for this pillar are:

Target Audiences A

• Local authorities in the participating in the project cities and countries

• The project partners national networks of sport clubs and leisure operators

• Institutions relevant to the project -Ministries of Sport, Environment, other

• European level relevant to the project objective institutions

• ISCA’s network of members and NowWeMOVE partners

• National and regional level media outlets

Target Audiences B

• The overarching target group for the Sport #WithoutWaste will be the participants of leisure and sporting events organized on the local, city and national level

• The project partners national networks of sport clubs and leisure operators

KEY PERFORMANCE INDICATORS

Key Performance Indicators set for the planned communication activities. Based on BGBA experience from the past 10 years of designing, implementing, monitoring and measuring our own communication campaign we can safely set the following targets for the combined communication eorts of all partners:

Pillar A and target audiences A indicators

The project partners have agreed on the common communication and dissemination targets - with a dedicated communications plan - to ensure visibility of the project milestones and results; Initial targets for the dissemination of project actions are:

• Each partner ensures announcements on project milestones on their own website and social media

• Each partner shares project tools and resources over their newsleer and website updates

• Each partner sends out a PR on the start of the project to its media partners explaining the long-term intended impact of the project.

• Each partner organizes at least 20 in-person/digital meeting with relevant institutions and stakeholders;

Quantitative indicators:

• +100 000 views - organic reach of messaging about the project results, milestones, updates

• 24, in total for all partners, PR messages sent out to media partners; (4 each)

• 100% involvement of partners in developing the dissemination plans

• 2 each, 12 in total, creative, tactical interventions to raise awareness of the project and its aims;

• +15 000 schools (combined in all partner countries) reached with the Sport #WithoutWaste messages, through newsleer communication

Pillar B and target audiences B indicators

The project partners, based on BGBA case studies, together and separately have developed the Sport #WithoutWaste - mixed media national campaigns with their specific angle and target groups and KPI’s.

In the second year ot the project, the implementing partners have initiated the organic and paid implementation of their mix-media Sport #WithoutWaste campaigns at the same time to ensure the clear link of the project activities;

As part of the mix-media campaigns partners have engaged in creative - tactical urbanism interventions and have communicated about it to their medial networks and partners;

Piloting partners facilitated and coordinated their NWM events: No Elevators Day, MOVE Week, Open Streets Day, European School Sport Day to be #WithoutWaste and communicated about it both through traditional and digital media, as well as during events.

Piloting partners have reached to other sporting event organisers and shared the Sport #WithoutWaste idea, guidelines and tools and supported their peers into the organisation of WithoutWaste events.

Quantitative indicators:

• +10 ml combined reach of the activities under the piloting actions and communication;

• + 200 media publications - combined eort of all partners

• All 6 partners have their NWM events as #WithoutWaste events - with a focus on year 2 of the project but prompted for smaller tests from year 1;

VISUAL ASSETS AND TEMPLATES*

*For customizations recommended to work with a graphic designer

Download here Find examples on the next pages.

HASHTAG

The hashtag could be used in multiple ways – with or without handwriting. When a custom word is needed, it can be later added with a black thick permanent marker on paper, stickers, posters, etc.

CMYK 93 0 73 0

RGB 33 181 115

HEX 21b573

Free font: Manrope

CMYK 20 0 17 0

RGB 218 233 221

#WithoutWaste

T-SHIRT GREEN

One colour design for new events. All logos on the back, coloured tshirt

T-SHIRT WHITE

Alternative two colour design for white Tshirts for volunteers.

All logos on the back

T-SHIRT / COBRANDED

Example designs of cobranded Tshirts for branded events. Use the badge “Commited to organizing events #WithoutWaste” in black or green.

ROLLUP BANNER

Design for a rollup banner with size 80x180cm. Use the green design for unbranded events or add the badge “Commited to organizing events #WithoutWaste” in your designs.

OUTDOOR BANNER

Horizontal banner template for outdoor use with size 2x1m. Logos: EU, BG Be Active, Partner Logos, Additional Logos More info here!

Your event title here!

FLAG

Two colour design for new events.

Logos: EU, Your logo, BG Be Active, Partner Logos

FLAG COBRANDED

Cobranded Flag for branded events. Use the badge “Commited to organizing events #WithoutWaste” in monochrome.

Logos: EU, BG Be Active

TOTE

Two colour design for white totes. Alternatively can be used in monochrome.

Logos: EU, Your logo, BG Be Active

STICKERS

Use the hashtag on light or dark green background.

No logos

WATER BOTTLES

Use either green bole with white print or plain metallic bole with green print. Option to print the mascot on the back.

Logos:

Sport#WithoutWaste

PHOTO FRAME

Use the hashtag on light green background.

Size 80x80cm Logos: EU, BG Be Active, Partner Logos, Additional Logos

CERTIFICATES

Green certificates for volunteers and white for participants. Text can be added with a thick black marker in the designated spots. Size A4 Logos: EU, Your logo, BG Be Active, Partner Logos

CERTIFICATE

This certificate is presented to for volunteering in

CERTIFICATE

This certificate is presented to for participating in

TRASH STICKERS

Customize the colours according to your country’s colour code. Size 29x20cm Logos: Sport#WithoutWaste, EU, YourLogo, BG Be Active

PAPER CARDBOARD

PLASTIC CANS

GLASS

SOCIAL MEDIA POSTS TEMPLATE

Use only the hashtag and the EU logo for maximum focus on photography

FACEBOOK COVER TEMPLATE

Cover with or without a photograph.

Size 1920x1080

Logos: EU, Your logo, BG Be Active

PPT TEMPLATE

Available in Google Slides and .pptx

Logos: EU, BG Be Active, Partner Logos, Your logo on first and last slide

Open in Google Slides

HANDBOOK EVENTS #WITHOUTWASTE

Online Document

Logos: EU, BG Be Active, Partner Logos, Additional Logos on last slide

HANDBOOK RECYCLING LESSONS

Online Document

Logos: EU, BG Be Active, Partner Logos, Additional Logos on last slide

SOCIAL MEDIA PROFILE FRAME