JOBSHOP How to get a job in marketing The information in this factsheet has been supplied by ‘twentysix digital’ who recruit for Victoria Plum.
Introduction This is an article following two successful candidates journey’s though the Victoria Plumb graduate interview process. They offer tips and advice of what to expect at an assessment day, and how to successfully make a lasting impression on an employer.
What to expect at an assessment day
Individual Tasks: Candidates were asked to bring in an email that had they had recently received that made them both open it and then visit the website/mobile site. They were then asked to prepare a short presentation about what was engaging and what they liked about it. This task was designed to assess candidate’s presentation and communication skills.
They were then asked to have a go at writing Meta descriptions as part of a search engine optimisation task. This assessed their ability to work under pressure, and their written communication skills. Finally they were asked to complete a maths test, this assessed their ability to understand graphs and data.
Group Tasks: Candidates were split up into groups of five and asked to design a new product, rebrand the company and finally prepare a group presentation to present their ideas. This task assessed candidate’s communications and presentation skills and their teamwork abilities.