JOB SECTORS Marketing Introduction This factsheet contain useful information to assist you in your career planning and job seeking. This sector has the following main areas: §
Marketing
§
PR
Type of Jobs The following are examples of the type of jobs in this sector: •
Advertising account executive
•
Marketing executive
•
Advertising account planner
•
Media buyer
•
Advertising art director
•
Media planner
•
Public relations officer
•
Advertising copywriter
•
Public affairs consultant
•
Sales promotion account
•
Market researcher
•
Public relations account executive
executive
Research a career Use the websites below to:-
§ §
Find information and industry news to help you find out about a career or job sector Find out about a particular job such as: þ Typical work activities þ Career development
Professional Bodies and Key Organisations Key websites Careerplayer Video presentations about a variety of careers Inside Careers Careers information, advice and vacancies Job Crowd Employee job reviews of their job and employer National Careers Service Search job sectors and occupational profiles. Prospects Higher Education's official careers website Skill - National bureau for people with disabilities Opportunities for people with any kind of disability training and employment Target jobs
Content
þ Salary
þ Entry requirements
þ Training
þ Typical employers Link
ü ü
Careers info Job profiles
www.careerplayer.com
ü ü
Careers info Industry news
www.insidecareers.co.uk
ü ü
Careers info Industry news
www.thejobcrowd.com
ü ü
Careers info Job profiles
https://nationalcareersservice.direct.gov.uk/
ü ü
Careers info Job profiles
www.prospects.ac.uk
ü
Careers info
http://tinyurl.com/6cy926b
ü
Careers info
www.targetjobs.co.uk
P age |2 Professional Bodies and Key Organisations
Content
Careers information, advice and vacancies
ü
Link
Job profiles
Brand Republic The Brand Republic website combines news
ü
Employer directory
stories from magazines such as Campaign,
ü
Industry news
Marketing, PR Week and Revolution.
ü
Salary information
ü
Industry news
www.cim.co.uk
Very good site for general information
ü
Careers info
www.ipr.org.uk
Jobs Crowd
ü
Careers info
Find out about the sector, employers and search
ü
Directory
for jobs.
ü
Salary info
ü
Industry news
www.brandrepublic.com
The Chartered Institute of Marketing The CIM is the largest professional body for sales and marketing professionals in the UK. Some features are for members only. General careers advice available. There is also a support for undergraduates section. Chartered Institute of Public Relations
www.thejobcrowd.com
Public Relations Consultants Association Very good site for general information
www.prca.org.uk
Magazines, journals and publications Content Campaign
ü
Industry news
The Creative Handbook
ü
Directory
ü
Industry news
Marketing Magazine
Link www.campaignlive.co.uk http://home.mch.co.uk/ http://digitalmarketingmaga
ü
Industry news
zine.co.uk/
Marketing Week
ü
Industry news
www.marketingweek.co.uk
Media Week
ü
Industry news
www.mediaweek.co.uk
Press Gazette
ü
Industry news
www.pressgazette.co.uk
PR Week
ü
Careers info
ü
Industry news
Revolution
www.prweek.com/uk http://www.campaignlive.co.uk/rev
ü
Industry news
olution
The Creative Handbook
ü
Organisations
http://home.mch.co.uk/
Press Gazette
ü
Training
www.pressgazette.co.uk
Jobs Crowd
ü
Organisations
Directory
www.thejobcrowd.com
P age |3
Find training and study The following websites contain information on training or further study to help you pursue a career path. Organisations The Chartered Institute of Marketing Communication Advertising and Marketing Education Foundation Graduate Prospects Press Gazette
Link www.cim.co.uk/Training/CourseAtoZ.aspx www.camfoundation.com www.prospects.ac.uk/search_courses.htm www.pressgazette.co.uk
Public Relations Consultants Association Target Courses
www.prca.org.uk http://targetcourses.co.uk/
Find a job or work experience The following websites contain information where you can search for jobs or work experience. Organisation Brand Republic The Chartered Institute of Marketing
Link www.brandrepublic.com www.cim.co.uk/Resources/Jobs.aspx
Campaign
www.campaignlive.co.uk
Creative Handbook
http://home.mch.co.uk/
Enternships Marketing Week
https://enternships.com/opportunities www.marketingweek.co.uk
Media Week
www.mediaweek.co.uk
Press Gazette
www.pressgazette.co.uk
PR Week Public Relations Consultants Association Revolution
www.prweek.com/uk www.prca.org.uk www.brandrepublic.com/revolution
Top Ten Marketing Agencies Sapient Lbi Akqa Engine Iris Worldwide Wunderman
www.sapient.com www.lbi.com/uk www.akqa.com www.theenginegroup.com www.iris-worldwide.com www.wunderman.co.uk
Dare
www.thisisdare.com
Rapp
www.uk.rapp.com
TBWA
www.tbwa-london.com
Top Ten Public Relations Consultancies Bell Pottinger Group Brunswick Group Weber Shandwick FD Edelman
www.bell-pottinger.co.uk www.brunswickgroup.com http://webershandwick.co.uk www.fticonsulting.com www.edelman.co.uk
P age |4 Finsbury
http://www.finsbury.com/
Hill and Knowlton
www.hillandknowlton.co.uk
Freud Communications
www.freud.com
Engine
www.theenginegroup.com
MSL Group
www.mslgroup.com
Top 150 PR consultancies
http://tinyurl.com/k6veyz5
Action Points
§ Find work experience by contacting local companies to see if you can volunteer, work shadow or participate in a work placement
§ View the factsheet ‘Career Planning’ to view more information about finding work experience. § Jobs+ Vacancies Board search for work experience and job opportunities, http://bishopg.prospects.ac.uk
Help and information Go to the Resource Centre in the Hardy Building with your initial enquiries or email bgfutures@bishopg.ac.uk. § Resource Centre, Hardy Building. Take your initial enquiries to the Resource Centre where staff are available to help you. Resources include job sector section with books and information and job hunting guides. § Online. Our section on Blackboard and the website has information about available services and information on researching careers and finding jobs and work experience. § Advice. If you require advice with exploring your further study or career options you can book an appointment with a Careers Adviser. Please email bgfutures@bishopg.ac.uk to request an appointment booking form.
BG Futures: Careers, Employability and Enterprise operate in accordance with the University Diversity and Equality Policies. If you require this document in an alternative format, for example in large print, please email us at bgfutures@bishopg.ac.uk For up to date opening times and more information www.bishopg.ac.uk/careers