Ben & Tee$
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T a r g e t A u d i e n c e

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M e d i a P l a n

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C r e a t i v e E x e c u t i o n s

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I n t e g r at e d M e d i a F lo w C h a r t
Racism
Target Audience Target Audience: Male & Female 10-40 years of age (Sport fans). Economic & Family Trends: Social Characteristics: But the relation between sport and society can be considered “two ways”: sometime the sport can be a great instrument to solve social problem, to overcome huge social obstacles, to give opportunities for disadvantaged people. If the “competitive” sport, especially the big events, can be a great stage to send social messages, the “sport for all” - “Ignore it and it wont go away” - can be considered a powerful tool forget the integration and the socialization among people with different background, religion, gender, ability, race. The communication between people who can’t speak the same language is hard; but kicking a ball, they can have fun, share a game or a simple laugh. Playing together they can set a relation and the colours of the skin, the religion etc. do not matter.
Technology Usage: Ages 13-40 one could call the digital generation. Digital media, Internet, computers, smart phones are all a part of a young persons upbringing/ environment. Many rely on technology not just to keep in touch but also as a way of developing their identities, socializing and belonging to groups (i.e. Stand against Racism social network groups). Technology can play a positive production and creative part of activities, development and social participation.
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Racism
Media Plan Marketing Objective: Social media will become the increased vital tool for the campaign to engage with new audiences and promote its work to all stakeholders. The campaign will embrace these platforms to maximize awareness in which we want to spread the message and even have the presence on Twitter, Facebook, YouTube and vimeo. “Ignore it and it wont go away” will monitors all of its accounts and uses them to release statements, publicize events, highlight relevant news stories, deliver exclusive content and support fellow initiatives and individuals working hard to bring about change.
Helping to raise the campaign’s profile amongst football fans across the world, these sites act as key resources when it comes to connecting with professional sportsmen and women, written press and broadcast journalists, and community organizations.
Please feel free to connect with the organization via the following sites: The three communications objectives are: i) Increase public awareness by 45¬ in the first 8 months and another 30¬ by the end of the 12 month period. ii) Having a reporting method available to anybody who has seen, heard or been on the receiving end of discriminatory abuse in a football environment. The role in which THE CAMPAIGN will play is to raise the complaint with the club or governing body concerned and monitor the case to ensure appropriate action is taken. iii) Selling available merchandise and promotional materials on the website and at football matches around the world
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Creative Executions
Facebook campaign: Post 2-3 times daily about “Racism in football” news, events going on throughout the country and other parts of the world. RESPOND TO COMMENTS AND INTERACT WITH FACEBOOK USERS VIA CHAT. Twitter campaign: Post 2-3 times daily about “Racism in football” news, events going on throughout the country and other parts of the world. #IgnoreItAndItWon’tGoAway, #StandAgainstRacism, #allInOne, #FootballUnitesRacismDivides campaign on Facebook, Twitter and Instagram: giving the public a way to share news about the importance of the campaign and it affects the greater public.
A great forum to use to respond/answer any
questions they may have.
Webpage commercial (TV, YouTube): Using media to pull on the heartstrings of the audience by having video that encourages their support and ability to make change.
Product partnership: Create wristbands, key rings, badges and football jerseys for the public to buy and the profits goes towards the education program.
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pin on badge
T-shirt
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Integrated Media Flow Chart
video
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Website
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