Business Plan 2015
AUGUST 2014
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agenda Our ambition Product development Positioning in the market Pricing People
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Exceed business goals. More than double our digital audience. Stabilise the sale of our print products. Grow advertising revenue year on year.
our ambition for 2015
Grow data on users so ultimately they become consumers. Launch new products to suit the market. Highly motivated and multi-skilled staff. Grow subscriptions. Be the best multi-media division in Local World. Be bold and brave in what we do.
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product development ‘EVO’ Digital Edition Bath Chronicle Re-design Western Gazette What's On Digital Seminars ‘Download Bristol’ South-West Business website
✱ Appendix 1 details project plan
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Bristol Post
digtal edition Marketing Plan Bristol Post Digital Edition Key Timelines: ABC Audit Meeting w/c 25 August 2014 User testing w/c 1 September 2014 Launch date w/c 22 September 2014 Marketing w/c 22 September 2014 Target 4,000 downloads per day
Campaign theme: Download Bristol Target Audience:
Bristolites Time poor, digital, convenience
Details of Media
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In-print Social Media Online Posters Email
✱ Appendix 2 details creative and campaign cost
Bath Chronicle
Chronicle
£1.00
HAIRDRESSER
WORLD WAR 1
Enter your favourite
Collect yours today
Also enter online at bathchronicle.co.uk/hoty
To design the Bath Chronicle to suit the demographic and the fashionable aspiration of the city.
took the split-second decision to run behind his own car, which then took the full force of the impact. The 19-year-old carpenter was left lying on the car park floor, unable to move. He said: “I remember wanting to stand up and I couldn’t get up, that’s when I realised something was wrong. “The pain was just horrendous. I felt like it was coming from the inside of my legs and then spreading across my legs. I knew they must be broken.” FULL STORY – PAGE 5
2014
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Join the summer garden party NEWS Magazine firm job loss threat Staff in every part of Bath’s biggest of one employers have been told their jobs could be at risk in a root and branch restructure. Hundreds of people have been given letters saying their jobs being examined are at publishing giant Future. ● Full story – page 3
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FREE magazine inside bathchronicle.co.uk/ supplements
NEWS
Teen rocks with legend at Glasto NEWS
CHAMPION
Masterchef winner ! Ping on her plans for a restaurant, cookbook and more — see pages 6&7
—
Fury at student village scheme People living near a car showroom are uniting in a fight over plans to convert it into student housing.
More than 170 people have signed a petition against proposals dealer Hartwell by car for the scheme in Newbridge. ● Full story – page 4
BCH-E01-S2
Are you a work colleague who rushed to Alister’s aid? ☛ Tell us your story at: bathchronicle.co.uk/news
details - page 23
IS IN BLOOM
Man hurt in horror crash at Homebase P
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NEWS VISIT BATHCHRONICLE.CO.UK
● Builder, 19, left with The police cordon life-changing leg, Homebase, Pines at Way arm and pelvis injuries ● Police arrest man and hunt another who fled the scene on foot olice are hunting scene of a Bath for a man who fled the crash which saw 19-year-old construction a ● Accident occurred to hospital with life-changing worker flown injuries. The builder, who was working on after alleged hot tub Bath Riverside the nearby housing development, mown down in was the Homebase store’s by a getaway vehicle car park theft attempt at store incident. following a shoplifting ● Full story – page
COMPETITION
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Bath Rugby heart-throb Gavin Henson, pictured, will soon be enjoying a threesome with two lucky ladies. Bids in an auction for a night out with gorgeous Gavin were so fierce that two women, who didn’t know each other previously, teamed up to battle for their prize guy. PAGE 4
Chronicle Thursday May 22
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teenager who is learning to walk again after a horror car crash has spoken about the incident for the first time. Alister Sayer was at his first day of work at the Bath Riverside housing development when he was hit by a speeding car fleeing the scene of an alleged shoplifting incident. The crash left him needing operations to insert metal rods in both legs, a fractured pelvis, and he is now undergoing physiotherapy to learn to walk again properly. When he saw the car speeding towards him he
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weekend - Holly Walsh speaks
FREE booklet
ENTRY FORM PAGE 59
bathchronicle.co.uk
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Thursday July 3 2014
of the year
Objective:
print-online-mobile
Alister Sayer with his twin brother Oliver and mum Emma; inset, how The Bath Chronicle reported the horror at Homebase Picture: Lloyd Ellington
BATHCHRONICLE
redesign
The Bath
It is every music fan’s dream to perform at Glastonbury and for one Bath teenager that became a reality in front of 70,000 festival-goers. Joe Adams, 14, of Fairfield Park, put on an impromptu dance when he was ushered on stage by a rock legend. PAGE 3
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Key Timelines: Sign off of design w/c 18 August 2014 Bath Chronicle Launch Thursday 25 September 2014 Marketing Campaign w/c 22 August 2014
Creative Campaign In-print, Social Media, Online, Posters, Email
bgsd ✱ Appendix 3 includes details creative and media
Western Gazette
development plans Objective:
Key Timelines:
To differentiate the Western Gazette in each of the areas and to integrate a lifestyle supplement in a big and varied geographical market
Cover price and launch 11 September 2014 Marketing Campaign w/c 8 September 2014
Creative Campaign In-print, Social Media, Online, Posters, Email, A-frame
£125 WITH THIS EDITION
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THURSDAY 20 AUGUST 2014
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COMMEMORATIONS held in Crewkerne to mark the centenary of the First World War were “something the whole town can be proud of ”, say organisers. Months of hard work were undertaken to prepare the town’s memorial sites for the 100year anniversary.
Page 5
Ilminster A MAN has been arrested on suspicion of arson following a fire in Crewkerne last week. The fire at a property in South Street happened overnight between Monday, July 28 and Tuesday, July 29. Extensive damage (pictured) was caused to the house.
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SEE PAGE 2
FULL STORY PAGE 3
BY STAFF REPORTER
e-mail newsdesk@westgaz.co.uk
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Floods which hit Crewkerne in 2008 could be repeated if work is not done before rain levels rise
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Page 5
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BY STAFF REPORTER
e-mail newsdesk@westgaz.co.uk
Page 7
DUIS AUTEM: Vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan. Picture by Jenny Banks
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9 Drop in centre from August 2014 9 Refresher training available 9 Capacity up to 6 candidates 9 Revision material available for purchase 9 Group booking discount 9 On-site parking
COURSES STILL AVAILABLE THROUGH JULY & AUGUST Manual Handling • Abrasive Wheels • Street Works Operative/Supervisor • Location & Avoidance of Underground Apparatus
FULL DETAILS PAGE 53
FREE 32-page pull-out guide
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STUDENTS at King Arthur’s Community School have paid a poignant tribute to much-loved teacher David Kiddell (pictured), who was head of design technology since 1997.
Page 3
Bruton A POSTPONED closure of one of the main routes into Bruton is set to begin on Monday but traders have vowed to remain open, says Tricia Rawlingson Plant (pictured).
Page 5
Castle Cary Lorry takes route into a tight spot TRAFFIC JAMMED: A lorry driver found himself in a bit of a tight squeeze in Bruton last week when he attempted to negotiate one of the town’s narrowest streets. Picture by Mary Staib
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A LATE-NIGHT disturbance in Ansford resulted in an attempted arson on a car. Wincanton Neighbourhood Beat Sergeant Dean Hamilton (pictured) said officers attended.
Page 6
Gillingham THE Western Gazette launches a dedicated Gillingham news page this week as neighbourhood plan group member David Beaton (pictured) discusses plans for a community hub.
Page 9
For local news stories all day, every day, visit our website – www.westerngazette.co.uk
RELAX, YOU’RE HOME
CONTACT US TODAY Tel: 01963 33923 Email: lily.higgins@crestmoorcontrusctions.co.uk www.crestmoorconstruction.co.uk
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Wincanton
Full story: Page 3
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CREWKERNE’S thriving farmers’ market received a vote of confidence in the House of Lords last week. Baroness Bakewell of Hardington Mandeville (pictured), the former leader of Somerset County Council, singled out the market during a debate on agriculture and food.
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What’s On
online portal Objective:
To develop a No. 1 destination What’s On search platform that also includes inspiring the people of Bristol what to do.
A project team is in place and the following has taken place Personal workshops User journeys map of user journey Design framework A comprehensive content plan is to be developed and the focus commercially is to sell display inventory profiles in the first three months. Our audience is available by site
BHAG Bristol Post to target 500,00 UB’s and 1 million page impressions on What’s On by end of 2014 A target of 700,000 UB’s equates to £6k additional revenue per month Minmium of £100k for one site for 2015
Further development Book Tickets Commission Sales Trip Advisor comment Book Taxi
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Whatâ&#x20AC;&#x2122;s On
competitive market
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Digital
seminars Objective:
To own the digital space in each of our towns and cities by educating the B2B marketplace on digital marketing.
The methodology is the following;
A database of potential advertisers who do not market themselves digitally have been identified – 7,000 in total across Bristol, Gloucestershire and Bath.
Telemarketing company has been identified to confirm appointment sessions and re-confirm the day before the session starts.
We have confirmed a speaker who specialises in digital marketing – top digital agency in Bristol to talk at each session.
All relevant editors will introduce and present.
All attendees will download an app which will enable them with ease to book a convenient appointment. A live webinar will also be in progress for businesses that want to watch. A self-serve platform is being developed for customers to book display/marketing services direct.
11 seminars have been confirmed with a target of 50 businesses attending each session. A minimum conversion of 10% has been agreed at an average package rate of £4k.
£225k to be secured every quarter. Project Manager is previous NRS Director.
bgsd
development
Audience & Activity
Opportunity
Goal
40,000 UBs in July 52,000 page impressions 15,000 email newsletters sent across Bristol, Gloucestershire and Bath daily Each one tailored with relevant news in the market Average open rate of 7% £30k annual advertising revenue
Develop SWBusiness website with an App Work with partners Business West & Chambers Membership – this part of the site will include who’s who (Linked In), sector information, networking, live webinars and an audience with a key figure in the market. This area will also include jobs, skills and training and marketing advice Database selling. Display inventory, profiles, advertorials, commercial property
Invest in developing the site and app Review content management of the site Engage further with the business community digitally Minimum of £100k revenue available in the marketplace
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Positioning in the
marketplace
Web news and Lifestyle Saturday/ Sunday Print
Print & Web Opportunites
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pricing Print proposed cover price strategy
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Now
March 2015
September 2015
Mon-Thurs 60p Fri 75p
Mon-Thurs 65p Fri 80p
Mon-Thurs 70p Fri 85p
Mon-Fri 70p Sat £1.20
Mon-Fri 75p Sat £1.25
Mon-Fri 80p Sat £1.30
Mon-Fri 65p Sat 80p
Mon-Fri 70p Sat 85p
Mon-Fri 75p Sat 90p
Mon-Fri 65p Sat 80p
Mon-Fri 70p Sat 85p
Mon-Fri 75p Sat 90p
£1
£1.20
£1.20
90p
£1
£1
95p
£1
£1
90p
90p
90p
Digital Edition Value
propostion
Example of the new subscription packages
Digital
Combo
Inclusive
on your iPad five days a week including
delivered to your door Friday including Weekend magazine
delivered to your door Monday to Friday
on your iPad five days a week including
on your iPad five days a week including
+ Bristol Post Priority Club FREE trial for one month
Digital Pack
£1.50 per week
+
+ +
+ Bristol Post Priority Club
Bristol Post Priority Club
Reward £10 John Lewis vouchers
Reward £20 John Lewis vouchers
Only
Only
£2.00 per week
26 weeks minimum
£4.55 per week
bgsd 26 weeks minimum
Advertising Rates
propostion
All modular rates have been completed for BGSD. All include multi-media packages 9 packages available to all teams Implementation September 2014 Live date 1st October 2014 Package
In Print
Online Postion
P.I. per 1000
CPM Rate
Package 1
10x2
Multi Format
5
£9.00
Package 2
4x8
Multi Format
7
£9.00
Package 3
17x2
Multi Format
10
£9.00
Package 4
10x4
Multi Format
12
£9.00
Package 5
15x3
Multi Format
15
£9.00
Package 6
17x4
Multi Format
20
£9.00
Package 7
10x8
Multi Format
30
£9.00
Package 8
17x8
Multi Format
40
£9.00
Package 9
34x8
Multi Format
50
£9.00
bgsd
people
Content
All structures presented back in September 2013 have been implemented in 2014 Review of Gloucestershire editorial team underway Review of adminstration across BGSD Reduction in commercial management and increase in performance coaches
local
Trainer/coach recruited within existing headcount for editorial Focus on all staff being digital publishers Managing underperformance for lack of multi-media selling Boot camp launch
Commerce Field Sales ROP
Media Hub Events
Marketing & Promotions Creative
Telesales
Regional
Motors
Photographic
Business
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Property
people
opportunities p u C d l r o W y Rugb
e p o r u E f o l a t i p a C n e e r G l
Bristo
e n i l n o a i g l e n i l n Nosta o o ung Ech
o Y , t s o P g n u o Y , n e z i t i C g n u o Y t
n e m e g a n a M t n e Ev
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