Effective Print Advertising
Effective Print Advertising • • • • • •
The function of design The essential ingredients Designing the ad What makes a design successful Examples – the good, the bad and the ugly …over to you!
Effective Print Advertising
Function of design • • • • • • • • • •
Package, promote, sell or advertise Inform and create awareness Announce, invite or request participation Illustrate and explain Identify, symbolise or represent people, places and things Educate and instruct Influence and motivate action Spark imagination and ignite creativity Entertain and amuse Commemorate and mark history
Effective Print Advertising
Function of design • Package, promote, sell or advertise
Effective Print Advertising
Function of design • Inform and create awareness
Effective Print Advertising
Function of design • Announce, invite or request participation
Effective Print Advertising
Function of design • Illustrate and explain
Effective Print Advertising
Function of design • Identify, symbolise or represent people, places and things
Effective Print Advertising
Function of design • Educate and instruct
Effective Print Advertising
Function of design • Influence and motivate action
Effective Print Advertising
Function of design • Spark imagination and ignite creativity
Effective Print Advertising
Function of design • Entertain and amuse
Effective Print Advertising
Function of design • Commemorate and mark history
Effective Print Advertising
The essential ingredients • • • • • •
Illustration/Image/Photo Headline Sub heading Selling body copy Call to action Nameblock
Effective Print Advertising
The essential ingredients HEADLINE SUBHEAD
SELLING BODY COPY NAMEBLOCK
ILLUSTRATION
Effective Print Advertising
CALL TO ACTION
Designing the ad • • • • • • • • • •
Copywriting Focal Point KISS Balance Eyeflow Contrast Unity White space Typeface and typestyle Colour
Effective Print Advertising
Designing the ad • Copywriting
Effective Print Advertising
Designing the ad • Focal Point
Effective Print Advertising
Designing the ad • KISS
Effective Print Advertising
Designing the ad • Balance
Effective Print Advertising
Designing the ad • Eyeflow
Effective Print Advertising
Designing the ad • Contrast
Effective Print Advertising
Designing the ad • Unity
Effective Print Advertising
Designing the ad • White space
Effective Print Advertising
Designing the ad • Typeface and typestyle
Effective Print Advertising
Designing the ad • Colour
Effective Print Advertising
Designing the ad • Colour
Effective Print Advertising
What makes a design successful • • • • •
Practice safe design – always use a concept! Focus Visual Impact Copywriting Design
Effective Print Advertising
What makes a design successful
Effective Print Advertising
Thank you!
Effective Print Advertising