Effective print advertising

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Effective Print Advertising


Effective Print Advertising • • • • • •

The function of design The essential ingredients Designing the ad What makes a design successful Examples – the good, the bad and the ugly …over to you!

Effective Print Advertising


Function of design • • • • • • • • • •

Package, promote, sell or advertise Inform and create awareness Announce, invite or request participation Illustrate and explain Identify, symbolise or represent people, places and things Educate and instruct Influence and motivate action Spark imagination and ignite creativity Entertain and amuse Commemorate and mark history

Effective Print Advertising


Function of design • Package, promote, sell or advertise

Effective Print Advertising


Function of design • Inform and create awareness

Effective Print Advertising


Function of design • Announce, invite or request participation

Effective Print Advertising


Function of design • Illustrate and explain

Effective Print Advertising


Function of design • Identify, symbolise or represent people, places and things

Effective Print Advertising


Function of design • Educate and instruct

Effective Print Advertising


Function of design • Influence and motivate action

Effective Print Advertising


Function of design • Spark imagination and ignite creativity

Effective Print Advertising


Function of design • Entertain and amuse

Effective Print Advertising


Function of design • Commemorate and mark history

Effective Print Advertising


The essential ingredients • • • • • •

Illustration/Image/Photo Headline Sub heading Selling body copy Call to action Nameblock

Effective Print Advertising


The essential ingredients HEADLINE SUBHEAD

SELLING BODY COPY NAMEBLOCK

ILLUSTRATION

Effective Print Advertising

CALL TO ACTION


Designing the ad • • • • • • • • • •

Copywriting Focal Point KISS Balance Eyeflow Contrast Unity White space Typeface and typestyle Colour

Effective Print Advertising


Designing the ad • Copywriting

Effective Print Advertising


Designing the ad • Focal Point

Effective Print Advertising


Designing the ad • KISS

Effective Print Advertising


Designing the ad • Balance

Effective Print Advertising


Designing the ad • Eyeflow

Effective Print Advertising


Designing the ad • Contrast

Effective Print Advertising


Designing the ad • Unity

Effective Print Advertising


Designing the ad • White space

Effective Print Advertising


Designing the ad • Typeface and typestyle

Effective Print Advertising


Designing the ad • Colour

Effective Print Advertising


Designing the ad • Colour

Effective Print Advertising


What makes a design successful • • • • •

Practice safe design – always use a concept! Focus Visual Impact Copywriting Design

Effective Print Advertising


What makes a design successful

Effective Print Advertising


Thank you!

Effective Print Advertising


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