Story Strategy Brochure

SCAD M.F.A. Design Management Thesis

STORY STRATEGY

[

]

INTEGRATING STORY INTO DESIGN METHODOLOGY

thesis objective WHAT

HOW

WHY

This thesis proposes simulating the story experience in design by integrating the craft of story into design methodology since story is visceral in shaping understanding, beliefs, & meaning.

BHAVIKA SHAH

bhavika1204@gmail.com

can designers consistently create powerful, resonate projects that connect with themselves and their audience by integrating the craft of

story and storytelling into design methodology?

BACKGROUND: Stories are a part of human nature; they are instinctual for navigating information and developing conclusions from a simulated experience (Gottschall, 2012). Often, story and storytelling reveals new connections between information previously unseen by both author and reader (Weiland, 2011).

PROBLEM: Currently, designers use story as a form of communication during the final stages of a project. Ideas, designs, and recommendations are usually proposed through presentations that are meant to persuade the audience. Although design states the use of story as a meta-framework, there are no clear directives of how to incorporate the discipline throughout each phase.

OPPORTUNITY: By integrating the craft of story into design methodology, designers can simulate the story experience and better weave information, develop deeper insights, and create stronger connections to design projects.

THESIS TOPICS:

Story and Storytelling meaningful creation

Design Methodology

guidance & wisdom

human centered design

Human Needs

RESEARCH QUESTIONS: 1 How has story and storytelling enabled the human condition?

2 How has design methodology emerged and evolved?

3 What does integrating the craft of story and storytelling into design methodology (including principles, practices, and procedures) mean for the discipline of design?

BHAVIKA SHAH Bhavika Shah was born and raised in Texas. She attended Texas A&M University where she graduated Magna Cum Laude with a Bachelors of Environmental Design, Architecture. She began her career as project manager for RAM Design+Build in Houston, Texas. In 2012, Bhavika was accepted to the Master of Fine Arts in Design Management program at Savannah College of Art and Design (SCAD). She has gained experience in strategic design, design research, and futures and forcasting while working with industry professions such as Hewett-Packard, Citrix Systems, Fisher-Price, and many others. Currently she is working for SCAD as the Strategy and Innovation Associate where she develops creative ideas and solutions to enhance various sectors of the university.

[bhavika1204@gmail.com

]

281.217.0019