THINKING CREATIVELY HOW TO BE A DESIGNER
Bhavika Shah, M.F.A. Design Management Savannah College of Art and Design
WHAT IS CREATIVITY?
cre•a•tiv•i•ty : the quality of being creative : the ability to create
cre•a•tive : having or showing an ability to make new things or think of new ideas : using the ability to make or think of new things : involving the process by which new ideas, stories, etc., are created
Top 3 Misconceptions X
Creativity is about being original
X
Creativity is related to artistry
X
Creativity is a talent not a skill
?
cre•a•tiv•i•ty : the ability to see connections and relationships in a relevant and novel way
EXERCISE 1: Divide yourselves into pairs Pen and paper Time: 3 minutes
EXERCISE 1: Divide yourselves into pairs
SPACE ODYSSEY
Pen and paper
If boxes of breakfast cereal are around in outer space, what could or would be in those boxes as prizes?
Time: 3 minutes
Write down as many cereal box toys/prizes in one list.
3 “Rules” of Thinking Creatively !
Allow yourself to be foolish and can the critic.
WHAT IS DESIGN?
de•sign : a problem-solving method that translates an idea into something useful.
Design is about seeing what others miss.
www.thefuntheory.com
The apple...
The apple...
200,000 YEARS
200,000 YEARS
200,000 YEARS
? 200,000 YEARS
? 1666 200,000 YEARS
EXERCISE 2: Divide yourselves into pairs Pen and paper Time: 5 minutes
EXERCISE 2: Divide yourselves into pairs Pen and paper Time: 5 minutes
THE DESK You’ve been sitting behind a desk of some form everyday for school. Well, it’s time to retire that weak desk you’ve been using and come up with the most awesomest desk ever devised by humankind. You are charged with designing the ultimate desk. Money is no object, so go nuts. Consider shape, function, power, the number of appropriate soda fountains, whatever your minds can conjure up. The only rule is it has to actually perform the function of a desk in some way. You can draw it or just write out features.
3 “Rules” of Thinking Creatively !
Allow yourself to be foolish and can the critic.
!
Throw out what you know.
Re-framing... To change the viewpoint in relation to which a situation is experienced and to place it in another frame which fits the ‘facts’ of the same concrete situation equally well or even better, and thereby changing its entire meaning. Challenging our assumptions and categorizations.
Re-framing... is challenging our assumptions and categorizations.
A HAIRDRYER?
Re-framing... What is the purpose/functions of a hair dryer?
?
Re-framing... What is the purpose/functions of a hair dryer?
EVAPORATOR ACCELERATOR
Re-framing... Throws out what you know and allows you to start with a blank page.
EXERCISE 3: Divide yourselves into pairs Pen and paper Time: 3 minutes, 1 minute
EXERCISE 3: Divide yourselves into pairs Pen and paper Time: 3 minutes
YES, AND... PART 1: Decide which one of you is going first. The first person will draw 2 lines on the piece of paper. Then the second person will add 2 lines to the first person’s drawing. Then the first person will add 2 lines and so on, creating a drawing of a car. The twist: no speaking or communicating other than the drawing on the page.
EXERCISE 3: Divide yourselves into pairs Pen and paper Time: 1 minute
YES, AND... PART 1: Decide which one of you is going first. The first person will draw 2 lines on the piece of paper. Then the second person will add 2 lines to the first person’s drawing. Then the first person will add 2 lines and so on, creating a drawing of a car. The twist: no speaking or communicating other than the drawing on the page. PART 2: Take 1 minutes with your partner to decide what the drawing is and describe it.
3 “Rules” of Thinking Creatively !
Allow yourself to be foolish and can the critic.
!
Throw out what you know.
!
Boundaries are good.
If you look at the 3 major fields, EN VIR ON M
EN T R TU UL ,C
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IETY
SCIENCE GY
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O OL
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CREATION
ART
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Design is at the intersection. EN VIR ON M
EN T R TU UL ,C
E,
C SO
DIS
CO
IETY
SCIENCE GY
VE
O OL
HN
RY
C TE
CREATION
ART
ENGINEERING
At the heart of Design is Creativity. EN VIR ON M
EN T
R TU UL ,C E,
C SO
DIS
CO
IETY
SCIENCE VE
GY
RY
N
CH
TE
O OL
CREATION
ART
ENGINEERING
And it ought to be remembered that there is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things. Because the innovator has for enemies all those who have done well under the old conditions, and lukewarm defenders in those who may do well under the new. -Niccolo Machiavelli The Prince
Thanks!
Bhavika Shah, M.F.A. Design Management Savannah College of Art and Design
DESIGN METHODOLOGY PREPARING 0 & PLANNING
1 EXPLORATION 1.5
OPPORTUNITY STATEMENT
ITERATE CONTEXT
REFLECTION
4.5
2 IDEATE
FINALIZE 4
3 TEST/PROTOTYPE
DESIGN METHODOLOGY
CONTEXT 0
1
USER
DOMAIN
1.5
+
CONTEXT 4.5
2
4
NEEDS + DESIRES
ENVIRONMENT + LOGISTICS
3
PUB
LIC /S O CI E T Y