Midtown Food & Beverage Program
A Vision for Midtown Plaza
This deck is provided to illustrate the vision and placement of restaurants, food, cafe, bars and all alike programming in the Midtown Plaza.
Midtown is a master build community of hospitality, residential and retail. Located in the North end of the Las Vegas Arts District, Midtown is defining the urban footprint of Las Vegas. Upscale and driven by the experience of food and culture, Midtown is elevating the urban structure of Downtown.
About Midtown Development Group and the visionaries behind MDG
Weina Zhang
CEO MESSAGE
UpendingUrbanLiving:
WeinaZhang,FounderandCEOofTheZLifeCompany
Our company focuses on understanding and reacting to consumer needs. Instead of telling customers how they should change, we actively listen and adapt to their evolving expectations. We prioritize genuine customer feedback over traditional marketing strategies, acting as both a think tank and an R&D hub centered around customer experiences. We position ourselves as a people-centric company, dedicated to enhancing the human experience through our developments.
ZLife builds new-construction neighborhoods in urban centers for an evolving customer experience.
Midtown Layout
The English Hotel
Plaza Condos
English Condo-Hotel
Office & Conference Residential
Phase III
THE PLAZA
GREATER MIDTOWN
The Plaza
Plaza Courtyard
Courtyard will include the most public seating, with large mature trees, shade structures, patio/cafe seating and lounge seating. Includes lighting, sound, and landscaping.
Courtyard will also include various kiosks for vendors and pop-up events.
Courtyard is designed to host events such as “Market Nights” and weekly Farmers Markets.
10,000 SF
North Tower
The North tower will be the Marriott Branded English Residences with 121 Condo-Hotel units and 2,500 SF of Banquet Hall (level 2). The ground floor has approx. 14' ceiling heights. The tower includes commercial laundry, gym and community kitchen on the 2nd level.
Midtown Courtyard
Glass House
27' Height glass house that will be home to the extension of the formal dining restaurant and a public indoor green space. Glass house will blend the look and feel of a public arboretum with the access of a modern day nursery and an intimate restaurant surrounded by lush landscape. Plants will be available for sale, walk-up bar will be open to the restaurant’s private garden. A tranquil oasis in the Vegas desert.
Lobby Market & Bar
The hotel lobby for The English Hotel & English Residences will be located here. The check-in desk
small items kiosks. The
FORMAL RESTAURANT
The formal dining restaurant (casual-fine dining) to be located at North-end and will expand into the future glass house. Restaurant to be celebrity chef restaurant or chain as the anchor F&B piece to the entire Midtown neighborhood. The restaurant that goes in this space sets the bar for the level of luxury that surrounds the residents and what the complimentary programming will be.
RESTAURANT CONCEPT with glass house extension
Garden behind the bar, growing rosemary and other cocktail herbs on side closest to bartender and other herbs/produce closet to the kitchen
Private dining in the Glass House
Phase I (North Tower)
Phase II (Glass House)
F&B Outlets
3-4 Outlets, 500 SF ea
Connection to grease interceptor behind Stand alone, limited seating
Variety of cuisines
Owner controlled - Test Kitchen Concept, new concepts are rotated regularly. 01. Ramen $
Ramen or Chinese Noodle house, fresh prepared.
Pizza $$$ Pizza whole and by the slice but higher-end than neighboring pizza shop, can also be service for pasta/italian cuisine
Shanghai Nights Speakeasy
Located on the 2nd level, glass walls overlook the Plaza center, this speakeasy will be a 1930's style of the Shanghai Qipao
Serving soup dumplings as a high-end bar food and shanghai-style cocktails
800 SF
South Tower
The South tower is The Plaza Condominiums, with 89 Condominium units and 15,000 SF of office space (level 2). The ground floor has approx. 14' ceiling heights. The tower is directly across the street from the new Evil Knievel & Neon Museum and parking garage.
Midtown Courtyard
Bodega Market & Deli
Provide miscellaneous goods for residents and an on-site delicatessen and sandwich shop for quick grab n’ go or deli meat sales. Offer some indoor seating options. Also offer bagels.
Public Market
3,000 SF
Market-Style Kiosks/Stalls set inside a conditioned space with randomized seating, overhead seating
Limited grease trap access. Assume 16-20 vendors.
Public
Public Market Vendors
Ideal for breakfast and lunch service, market-style kiosks are designed for guest to take and enjoy in the seating above the market or within the Courtyard’s covered seating, under trees or shade in thoughtfully laid out communal public seating and green space. Majority of these vendor spaces are owner operated and rotated regularly to test new concepts.
Ideal Vendor List (Food Vending)
Le Parfait
Indi Coffee
Popcorn
Boba & Tea
Record Shop
Sandwiches
Nuts
Olive Oil
Specialty Cheese
Bottle Craft Shop
Crepes
Baked Goods
Empanadas
Sourdough Bread
Smoothie & Juice Bar
Rice Bowls
Mini Donuts
Sweets/Candy Shop
Handmade Pasta
Kebabs
Program Vision
F&B will be split between some venues being completely owner operated, some lease, and some chef partnered (details TBD).
+60%
Of the Midtown F&B Program will be stable programs that will provide consistent food options for residents. These restaurants/outlets will not change and are a staple of the Midtown Plaza.
Fine Dining Restaurant (chef partnership)
Bodega/Deli (chef partnership)
Lobby Bar (owner operated)
Speakeasy (owner operated)
+40%
Of the Midtown F&B Program will have rotating concepts, sort of a R&D of hospitality concepts that will keep the programming exciting and allow replacement of failing concept. Outlets will be designed to manage rotating programs, limited T.I. and universal kitchen designs.
F&B Outlets (owner operated)
Public Market Vendors (owner operated & lease)
Courtyard Vendors (owner operated & leased)
Lobby “market” (owner operated)
Impact 003
Need to have specialty food items, to keep brand elevated/upscale
Menu of Healthy Foods
Customer Experience
OPEN HOURS
6AM - 11PM
There is something for anyone for any time of day. Whether you are looking for a sweet breakfast treat to go, a specialty cut of meat to cook at home, or a date night dinner and drinks, the Midtown culinary adventure feeds your appetite. Because of the program density, Midtown is designed to rotate experiences based on their success, so there is always something new at Midtown. For the customer, you have to keep coming back for the next great thing in the Vegas dining scene.
Curious Foodie
Date Night Darlings