STRATEGY MATTERS
NEVER GET STUCK AGAIN
With me as your REALTOR®, you’re in control.
List your property with the freedom to cancel at any time, for any reason, with no penalty fees. Just call, and it’s done. It’s your home, your choice— why settle for anything less?
I guarantee this service in writing, giving you confidence and flexibility throughout the process. And if you decide to work with another agent, ensure you get this promise in writing—it makes all the difference.
IDENTIFYING YOUR GOALS
YOUR PLANS AND PRIORITIES
Help me understand your expectations regarding your decision to sell your property.
• What time frame do you have in mind?
• Are you planning to stay in this area, or will you be relocating?
• What past experiences have you had with realtors?
APPRECIATING YOUR PROPERTY
• What are the standout features of your property?
• How does it differ from similar properties?
• What do you enjoy most about the surrounding neighborhood?
• Are there any items you plan to exclude from the sale?
• Are there any property or neighborhood issues that should be disclosed to potential buyers?
WORKING WITH YOUR BUYER
• Contract signed and dated
• Escrow opened; earnest money deposited
• Title report requested
• Seller orders termite inspection
• Buyer orders property inspection; original termite certificate sent to Escrow Company
• Buyer arranges home insurance and provides details to Lender and Escrow Company
• Loan application submitted
• Inspection report shared with Buyer and Seller; Buyer provides Seller with a list of repair priorities
• Lender orders appraisal
• Appraisal completed
• Seller and Buyer negotiate; repair work ordered as needed
• Buyer’s loan approved by Lender
• Additional inspections, if requested by Buyer
• Repairs completed and approved by Lender and Buyer
• Final contingencies removed
• Closing date confirmed
• Final figures verified with Escrow Officer; Buyer submits closing payment
• Closing completed
• Title policy issued
• A written property disclosure statement provides buyers with a clear understanding of your property and the surrounding area.
• A home warranty offers prospective buyers peace of mind by covering repairs or replacement of major home systems and appliances.
• Professional inspections, including structural, roof, and termite inspections, reveal the current condition of the property.
PROVEN MARKETING ACTIVITIES
Let’s get your property beautifully exposed both online and in print, quickly!
• Assistance with staging your home for maximum appeal
• Scheduling the ideal time for professional photography
• Installation of a Supra lockbox for secure key access (see photo below)
• Placement of an attractive yard sign (within 2 business days)
• Property information submitted to the Multiple Listing Service (MLS)
• Email alerts sent to agents and my client database
• Creation of a stunning brochure with multiple photos and a QR code
• Showcase on YouTube, Trulia, and Zillow
• Open house scheduling We will also need dto devise a plan for caring for pets during showings and inspections
SUPRA lockboxes are accessible to Realtors and Appraisers and digitally record who enters your home and at what time. Please provide a copy of your key(s) for the lockbox as soon as possible. If you prefer not to use a Supra lockbox, I will accommodate your preferences.
YOU’RE A KEY PLAYER
• Keep your property in “ready-to-show” condition at all times
• Ensure the home is easily accessible to real estate professionals for showings
• Be flexible with scheduling showings to accommodate potential buyers
• If you’re out of town, provide contact information so you can be reached in case an offer is made
• If someone approaches you directly without being represented by an agent, please contact me immediately and do not allow them into your property unescorted
• Secure valuables, jewelry, and prescription medications, or remove them from the property during showings
• Make your pets comfortable and ensure they are securely contained during showings
BEFORE THE BUYERS ARRIVE
• Replace worn carpets and drapes
• Replace burnt-out light bulbs
• Clean windows and replace damaged screens
• Keep the lawn well-maintained and healthy
• Declutter and remove excess furniture
• Remove dead or dying plants
• Repair items in disrepair, such as leaking faucets
• Clean grease stains from the driveway
• Eliminate smoking, food, and pet odors
• Remove any items that appear worn or dated
• Apply a fresh coat of light, neutral paint
• Repair broken or loose tiles (on floors or roofs)
SHOW OFF YOUR PROPERTY
• Keep beds made
• Minimize clutter
• Enhance bathrooms with decorative items and hide personal products
• Freshen the air with scented candles
• Open blinds to let in natural light and set a comfortable temperature
• Vacuum and dust before showings
• Light the fireplace (if appropriate) and play soft background music
• Park vehicles off the driveway; keep it clear
• Add color with flowers and potted plants
• Stage the patio with seating in good weather
• Keep the pool and spa clean
MOVING CHECKLIST
Former Residence:
• Forward your mail to the new address
• Update credit card account information
• Update mailing subscriptions
• Update bank account details
• Cancel water, gas, electric, garbage, and propane services
• Cancel television service
• Defrost refrigerator
• Reserve a moving truck
• Plan for pet relocation
• Prepare travel cash or checks
• Hand-carry jewelry and valuables
• Leave all keys (labeled)
• Leave garage door openers and remote controls
• Obtain school transcripts for children
New Residence:
• Update your address with the Post Office
• Turn on water, gas, and electric services
• Set up trash and propane services
• Set up television service
• Register your car(s)
• Update driver’s license with new address
• Order new bank checks with new address
• Register to vote
• Enroll children in their new school
• Find a new doctor, dentist, and veterinarian
NO TWO PROPERTIES ARE ALIKE
TOGETHER WE WILL CREATE A MARKETING PLAN AS DISTINCTIVE AS YOUR HOME.
I wish to thank you for placing your trust in me to help you through the process of selling your home.
There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance is structured in your benefit to best achieve your goals. Lastly, I will manage the negotiations and transactional process to ensure they go smoothly until closing.
Additionally, you will see very quickly you are dealing with a sales executive and organization that understands the market and how to best service your needs, while achieving your real estate goals.
I welcome the opportunity to serve you, and look forward to working with you during the marketing process. If you have any questions don’t hesitate to contact me.
#1 IN RESIDENTIAL REAL ESTATE
BASED ON TRANSACTION SIDES
“ A HOME IS ONE OF THE MOST IMPORTANT ASSETS YOU WILL EVER BUY.”
— WARREN BUFFETT, CHAIRMAN AND CEO OF BERKSHIRE HATHAWAY
HOMESERVICES IS THE #1 BROKERAGE IN U.S.
HomeServices of America has ended Realogy brokerage subsidiary NRT‘s two-decade reign atop the Real Trends 500 rankings of top residential real estate brokerages in the United States, beating NRT by nearly 10,000 transactions to become the number one real estate firm by sides in 2019.
HomeServices closed 346,629 transaction “sides” for a total sales volume of $135.9 billion by representing the buyer or seller in deals in 2018, according to the report. (The same sale could be counted twice if the brokerage represented both the buyer and seller.) It’s an increase of 6 percent and enough to upset the 20-year winning streak of NRT, which operates through brands such as Sotheby’s and Coldwell Banker.
Source:
Bloomberg https://www.bloomberg.com/news/articles/2019-03-27/warren-buffett-s-homeservices-becomes-top-home-brokerage-in-u-s Inman https://www.inman.com/2019/03/27/homeservices-dethrones-nrt-as-top-brokerage-in-the-us-real-trends/
AGGRESSIVE MULTI-MEDIA EXPOSURE
Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That requires a careful mix of strategies, including:
• Intensive local and national networking
• Aggressive print exposure
• Expansive online exposure
• Custom direct mail advertising and marketing materials
Your agent will draw on these strategies to create a custom property marketing plan designed to get you optimum results.
ONLINE SYNDICATION
BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA
PROPERTIES SYNDICATES TO OVER 1,000+ WEBSITES
ONLINE HOME SEARCH
BHHSCAPROPERTIES.COM & MOBILE APP
BHHSCAPROPERTIES.com is a sophisticated real estate destination that offers maximum exposure for listings and delivers highly detailed property information to prospective buyers.
Our website is mobile friendly. Buyers and Sellers can enter BHHSCAPROPERTIES.com into any smart phone or tablet to: Search for properties, get property details and photos, Google maps of the area, find more information about local communities and find an agent. With our full mobile suite buyers and sellers are never more than a finger tap way from an California Properties agent or the latest property information!
WE PUT SOCIAL MEDIA TO WORK FOR YOU CREATING BUZZ AROUND YOUR HOME
Social media has changed the way real estate is sold today. Your broker will use exceptional networking skills to get the word out and create a buzz around your property.
While websites and advertising are undeniably essential in marketing luxury real estate, today a broker must demonstrate exceptional networking skills using broker-to-broker marketing, which includes a strong social media component.
PHOTOGRAPHY AND VIDEO THAT IGNITES THE IMAGINATION
Our Company understands what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in particular lifestyle demographics. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. A professional presentation is key.
OUR DIGITAL
ADVERTISING PROGRAM
Berkshire Hathaway HomeServices is providing an advertising campaign for your home – the custom digital ad will be created and shown to potential home buyers within a 15-mile radius of the listing on social media, premium websites and mobile apps. It will specifically target home buyers looking at listings online, keeping your home in front of potential buyers where ever they go online.
YOUR PROPERTY WILL BE FEATURED ON SITES LIKE
KEY MARKET FACTORS
HOW LONG DOES IT TAKE TO SELL A HOME?
There is no easy answer but we know that there are significant factors that will affect your final price and time on market.
We Can Control:
• Price
• Condition of your home
• Terms offered
We Can’t Control:
• Location
• Competition
• Market Conditions
Asking Price in Relationship to Fair Market Value % of Prospective Purchasers Who Will Look at Property
There
are 4 major
factors in selling your home:
Price | Marketing | Terms | Effective Transaction Management
Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market.
