LET'S BE
LEGENDARY TOGETHER
COLORADO OWNED OVER 50 YEARS OF
REAL ESTATE
BROKERAGE SERVICES
Broker
Proposal
BERKSHIRE HATHAWAY ONE OF THE MOST RESPECTED NAMES IN BUSINESS WORLDWIDE
WASHINGTON NORTH DAKOTA
MONTANA
OREGON IDAHO SOUTH DAKOTA
Aligning with one of the most powerful names in business can make all the difference.
WYOMING
NEBRASKA
NEVADA UTAH
COLORADO
KANSAS
CALIFORNIA
In 2022, the Berkshire Hathaway HomeServices global network represented more than $154.7 billion (USD) in real estate sales volume and 318,000 Transactions Sides. A global residential real estate brokerage franchise network with more than 50,000 real estate professionals and nearly 1,550 offices. Locations across 12 countries including, the U.S., Canada, Mexico, Germany, England, Italy, Spain, Portugal, Greece, UAE, The Bahamas and India.
REPUTATION MATTERS
ARIZONA OKLAHOM
NEW MEXICO
TEXAS
SAN JOSE DEL CABO
GUANAJUATO
MAINE MONTREAL MINNESOTA
VT
NH
TORONTO NEW YORK WISCONSIN CT
MICHIGAN
PENNSYLVANIA
IOWA OHIO
MD
INDIANA ILLINOIS WEST VIRGINIA
VIRGINIA
MISSOURI UNITED KINGDOM
KENTUCKY
GERMANY
NORTH CAROLINA TENNESSEE ARKANSAS
SOUTH CAROLINA ITALY MISSISSIPPI
GEORGIA
SPAIN
ALBAMA
PORTUGAL
LOUISIANA GREECE
FLORIDA
UNITED ARAB EMIRATES
THE BAHAMAS
QUINTANA ROO
ALASKA
INDIA
COLORADO
LOCATIONS We have called Colorado "HOME" for over 50 years! Berkshire Hathaway HomeServices Colorado Properties is owned and operated by Michael Slevin and was founded by his father, John Slevin. Real estate is a lifestyle for us.
We have offices across Colorado which has created successful referral channels and synergy within this great state and beyond. Additionally, our deep investment at the corporate level of the business and our brokerage community is key to our success. We are laser focused on helping our brokers be successful with their business by providing well trained staff constantly improving on our technology/crm/websites, and providing great training/coaching monthly. We LOVE what we do and we LOVE Colorado
Michael Slevin President
Edwards Eagle Gypsum Grand Junction Montrose Durango Buena Vista/Salida
HATHAWAY OFFICES
Vail Village Lionshead Village Beaver Creek Breckenridge Telluride Winter Park
OTHER BERKSHIRE
OFFICE LOCATIONS
BHHSColorado.com Colorado Real Estate Rocky Mountain Realtors Real Estate of the Rockies Elevated Living Real Estate Preferred Real Estate Today Realty & Associates Kentwood Real Estate SIGNATURE PROPERTIS
OTHER COLORADO AREAS Boulder, Downtown Denver, Denver Tech Center, Cherry Creek, Castle Pines, Colorado Springs, Thorton, Fort Collins, Greeley, Evergreen, Loveland, Crested Butte, Gunnison, and Aspen.
WELCOME HOME COLORADO COLORADO IS HOME
Michael Slevin President Michael Slevin is the President of Berkshire Hathaway HomeServices Colorado Properties. The family-owned Colorado firm includes 11 sales offices, a vacation rental division, and over 145 brokers and support staff serving some of the state’s best-known markets including Vail, Beaver Creek, Breckenridge, Telluride, Durango, Grand Junction, and Montrose. Founded in 1971, the company has grown from 1 office in Vail to establishing a regional foothold in Colorado’s resort communities and the Western Slope. Michael is co-founder of the network’s Mountain Resort Group that aligns BHHS’s top mountain resort brokerages to uncover best practices, establish referral channels and create accountability. Michael is responsible for the day to day leadership and operations of the business, and is closely involved in supporting BHHS’s team of high producing people on their path towards personal, professional and financial growth and success. Michael’s career includes 26 years with BHHS, past positions on the board of the Vail Board of Realtors, its Foundation and as a board member of Students Shoulder to Shoulder, a nonprofit dedicated to ethical leadership. Michael was honored with the Vail Board of Realtors’ “Realtor of the Year” in 2021. A graduate of the University of Colorado (Marketing and Real Estate), Michael lettered in football after a successful high school soccer career. When not working in the business to support the brokers and staff, he enjoys time with his family, hiking, the Peloton and running. Michael and his wife, Page, have three children, Hanna, John and Sawyer and one goldendoodle – Bailey. NATIONAL MARKETING AND TECHNOLOGY A perennial member of Berkshire Hathaway HomeServices’s Elite Circle recognizing the network’s top 50 companies, BHHS Colorado Properties is one of the oldest and most established firms in the network. Advising the network on marketing/advertising, training and new initiatives, BHHS Colorado Properties and its leadership have created unsurpassed relationships with others in the network to establish best practices, referral channels and build culture. RELATIONSHIPS MATTER Michael believes in building strong relationships with all the brokers in Berkshire Hathaway. He has an open door policy for all agents to call any time with anything.
Jill Bossow Vice President Born in Great Bend, Kansas and raised in Carlsbad, Calif., Jill moved to the Vail Valley in 1992. She is a 29-year real estate industry veteran and current vice president for locally-owned Berkshire Hathaway HomeServices Colorado Properties, celebrating its 51st anniversary in 2022. As vice president, Jill's focus is to run and manage the company's 12 offices and 140+ broker associate team, including eight offices in Eagle County, an office in Summit County, Grand Junction, Telluride, Durango and Montrose. This includes overseeing all the accounting, and technology, business, and broker development programs. She also handles the company's digital marketing, advertising, and internal/external communication programs. You name it, she does it. Jill attributes her and Berkshire Hathaway HomeServices Colorado Properties' success to being nimble and responsive to market changes, staying on top of current trends and digital marketing programs, collaboration, local community involvement, and having great broker and administrative support teams. NATIONAL MARKETING AND TECHNOLOGY Jill serves on the Berkshire Hathaway HomeServices corporate marketing directors group on a national level. What does this mean to you? It means that we as a company have access to all modern and new approaches and designs for the real estate industry. The marketing and technology division of real estate is changing nearly every day and this allows us to have our finger on the pulse of the newest creatives. RELATIONSHIPS MATTER Her additional close relationships to not only all marketing directors across the nation but also many of the top franchise owners brings a wealth of knowledge and referral business to everyone in the company. She also strives to have an open door policy and making herself available at all times. If you're needing advice on a marketing piece or just someone to talk with, Jill is always happy to have those conversations. She looks forward to spending time with each and every agent. On any given day, you'll hear Michael refer to Jill as the Architect of the company. Keeping every aspect of the company moving forward.
MANAGING
BROKERS
Timm Kluender Vail Lionshead Office
Craig Denton Vail Village Office
Kira Taylor Edwards Office
Alisha Mendelson Grand Junction Office
Marla Hillerich Beaver Creek Offices
Rick Messmer Eagle Ranch Office
Lois Surmi Durango Office
Laurie Slaughter Gypsum Office
Donna Justin Montrose Office
MEET THE TEAM OF OFFICE MANAGERS Newspaper Ads & Docs Compliance
Postcards & Fact Sheets
Angie Mondragon
Nikki Hayes
Eagle & Summit County
Beaver Creek offices
(970) 328-2482
(970) 845-8700
Gypsum@bhhsco.com
VM@bhhsco.com
Social Media & Newsletters
Katie Nelson All Offices (970) 476-0476 VV@bhhsco.com
Postcards, Fact Sheets, & Farming
Gigi Green Vail office
Postcards & Fact Sheets
Elizabeth Sparling Beaver Creek, Eagle, Edwards and Gypsum offices (970) 926-9440 Edwards@bhhsco.com
Postcards, Fact Sheets, Blogs.& Social Media
Chanda Parker Western Colorado Offices
(970) 476-2482
(970) 245-8744
Vail@bhhsco.com
GJ@bhhsco.com
Lisa Wood All Offices (970) 249-4663 Lisa@bhhsco.com
COLORADO
OVERVIEW NUMBER OF BROKERS OVER
150
NUMBER OF OFFICES
12
EDWARDS VAIL BEAVER CREEK EAGLE BRECKENRIDGE GYPSUM GRAND JUNCTION TELLURIDE MONTROSE DURANGO
A NETWORK
LIKE NONE OTHER Berkshire Hathaway HomeServices is part of a larger organization that has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or in a foreign land.
REAL ESTATE MARKET SHARE
GLOBALLY
2022
SALES VOLUME OVER
$179.9B
UNITS SOLD
396,300 NUMBER OF OFFICES OVER
1,481
OVER
NUMBER OF BROKERS
50,775
NUMBER OF COUNTRIES
12
BENEFITS
OF WORKING WITH US Personalized CRM for your client list that is directly connected to the MLS with 4 unique MLS reports to help you stay in touch with your database. CRM App Lead Generation Text System for faster contact times Global Learn REsource Center Canva filled with company templates Automated Listing Program Classic and Luxury Marketing Plans Online and easy Contract Compliance E-Newsletters created and sent for you Creative monthly Email Drip Campaigns to reach your clients on relevant topics. Blog postings on your behalf Social Media posting on your behalf Social Media Designs Emailed to you weekly Digital ads with targeted marketing Weekly local community property magazines printed and ready for you to take anywhere Personalized one one-on-one training Training Website Global Events Open Office Locations Company paid online advertising to produce leads for floor and listing agents Highly trained Office Managers Complimentary Business Cards Luxury Marketing Collection Networking opportunities
PLUS MORE
LEAD GENERATION Here at Berkshire Hathaway Colorado Properties, we have spent the last 6 years building out our high performance IDX website to help traffic from your website, turn into warm leads.
Any lead you receive is YOUR lead, we do not charge for leads nor do we ask for any referral fee. Every lead syncs right into your MyConnect database. You'll receive an email as well as a text notification giving you information about their real estate question or viewed property information. This program has proved our lead system works well and allows each agent quick response time. You'll then be able to setup each lead into your automated email campaigns This allows you to follow up on autopilot and increase engagement from your leads. You also have the ability to create custom email blasts to enhance engagement when needed.
LISTING
CONCIERGE
PROGRAM
We firmly believe that investing in your business is good business and promoting your listing to the greater community not only is the right approach for your seller, but also furthers your reach and thus, business. We believe in it so much that we are making the investment with you. Our marketing pieces are in place to not only create engagement with your sphere but also drive new business to you in the form of new buyers and sellers. From MyConnect and the integration of the MLS into the web site to the monthly eNewsletters, listing alerts, PropertyWatch, a weekly full-page ad and marketing program, we hope that the full development of our tools will elevate everyone’s business.
Our listing marketing program, is designed to achieve two objectives. First, our program is in place to serve you and your sellers with professional marketing and advertising. Not only does having a formal marketing program in place assure you that you will have help and support when you secure a listing, but it also gives you the ability to effectively communicate the investment you will be making for the seller. This is especially valuable when you are competing for a listing. The second objective is to drive buyer (and seller) leads from the marketing back to you. We partner with you in various marketing outlets to showcase you, the office/company and your listings and to drive lead traffic to you and the office.
For a nominal fee, you will receive Enhanced photography and walk through video by Charlie Woods 50 Just Listed Postcards, Fact sheet printed In-house, 50 total. Chalk Digital online ad campaign - One Week Social Media Post posted on your social media business pages as well as the company site. Images will also be provided to you.
We also have Luxury Options
WE WILL ENHANCE
YOUR SOCIAL MEDIA At no cost to you, we offer a platform that you can connect your business social media accounts to which will allow us to post brand and local content to your sites. This allows you to save time while allowing us to enhance your social media presence. We schedule content weeks or months in advance and you will be auto notified along the way. You will also have the ability to remove content you don't wish to publish and also publish your own personalized content. You will have access to multiple libraries and the ability to auto post and schedule content, or simply let us do it for you.
This program Includes: Streamlined connection to Facebook, Instagram, Google Business, Twitter, and LinkedIn. Receiving branded content that is personalized and localized to your connected social media pages. Access to a robust branded content library. Unlimited scheduling of content on the go or ahead of time. Engage with customers on connected Social Media pages. Powerful analytics across all social media pages.
A STATE OF THE ART
MARKETING
PROGRAM
MADE FOR YOU Use the power of your website combined with linked reports created from the MLS data to stay in touch with your past and future clients. This is better than the MLS because it is branded as you and all reports generated are linked back to your website. One of the reasons this website is so powerful is that we have been developing it out for over 6 years. It is a custom site built by a web developer that specializes in the real estate industry. They are providing new things for us almost monthly to help you run your business as simple and time efficient as possible. Many of the large real estate companies in the United States and not limited to the Berkshire Hathaway brand. They work with over 600 MLS platforms so they are very well versed on how to code and work with MLS data.
CRM with Dashboard Listing Alerts My Property Watch Report Monthly Market Trends Quarterly Market Trends Newsletters Email Campaigns Property Eflyers Automated Lead Text System
AGENT
WEBSITE We do all the work for you to have a beautiful website that is connected to the MLS so your clients and potential clients can search the MLS, read about communities, read your latest monthly newsletter (in the blog area), find monthly market reports, and much more. Your website syncs with the MLS every 30 minutes and compliant with all agencies.
BLOG WEBSITE
We have a staff member who updates your blog site on your website with the latest monthly newsletter, award information about you, and any press release written by our team. You also have the ability to write your own blogs and either upload them yourself your provide them to our staff and they will upload it for you. This is a great way to add content to your site that is easily shared on social media. It makes you look like you are actively writing content which could help you win more business.
AREA
WEB PAGES We created community and area web pages on your website so your visitors can read up on the various areas that you serve and see properties for sale. We also included a Yelp Restaurant section to help complete the page with lifestyle. This is wonderful to use on social media as it is directly connected to you for lead generation. Professional written content with the intention to help you get more leads.
MARKET TRENDS WEB PAGES
Our web developers have strategically coded monthly market trends data on your site. You visitors can search areas and see monthly real estate trends to help them determine if an area is right for them. This is a great way to show your market knowledge and that you are a real estate leader in your market.
AUTOMATED
LISTING ALERTS EMAIL REPORTS
One of the most popular reports we have. It will notify your client within minutes of a new property hitting the marketing with their specific search criteria. It is directly connected to your website so when the link in the email is clicked on, they are on your site, giving you a higher chance of winning them over as a client. You can send this report via text as well, which is a more modern approach to getting data into your client's hands more quickly than every. It only takes 1 minute to set up. It only takes one minute to set up and very intuitive. You will also be notified if the email report is clicked on, giving you insight into your client's interests.
AUTOMATED
MARKET
WATCH ALERTS EMAIL REPORTS
This is very similar to a traditional CMA but even better! A fabulous report to have automatically sent to your clients weekly, monthly, quarterly, or annually. We recommend you send this to all current homeowners, current sellers, past buyers, and warm/cold buyers. The recipient will receive a report on what is ACTIVE, PENDING, and SOLD in their neighborhood in a format that is easy to understand. Similar to a spreadsheet and includes graphs and thumbnail data of the properties on the list. This report is unique to us, no other brand has this report available for them to send to their clients. Set it and forget it and watch it work wonders in your business. You can also set yourself up to receive this report and share it on social media to generate leads.
AUTOMATED
MONTHLY
MARKET TRENDS EMAIL REPORTS
The Monthly Market Trends analysis offers a look at sales activity for the prior month and year, along with current and past year-to-date statistics for a specific market area.The graphs cover several different aspects of the real estate market. You can also set yourself up to receive this amazing report and share it on social media to generate leads. We also like to use the data received monthly to generate marketing ideas with stats to share in emails and create social media captivating images. Set it and forget it to help you retain past business and also stay in touch with new business.
AUTOMATED QUARTERLY
MARKET TRENDS EMAIL REPORTS
The Quarterly Market Trend offers a look at sales activity for the prior quarter and year, along with current and past year-to-date statistics. The graphs cover several different aspects of the real estate market. Some of the graphs also break out trends by price increments. You can also set yourself up to receive this amazing report and share it on social media to generate leads. We also like to use the data received monthly to generate marketing ideas with stats to share in emails and create social media captivating images. Set it and forget it to help you retain past business and also stay in touch with new business.
AUTOMATED
MONTHLY
NEWSLETTER EMAIL REPORTS
We create a monthly newsletter that is emailed to your selected contacts. The main article is relevant to real estate trends in your market and although it is written by our president, Michael Slevin, it appears to be written by you. He takes no credit in the content you deliver without fail every month. Also included in the email are local events so your clients can see the fun and thriving community they live in and be reminded of the local events. We also like to add a section on the brand in hopes to help them see the strength of the brand alongside the strength of their real estate agent. We also will create a eye catching blog with the same information on your website which will allow you to share it on social media. Helping to make you the "go-to" real estate professional in your sphere.
MAILING
POSTCARDS
JUST LISTED | JUST SOLD We create 50 Just Listed and Just Sold postcards for your listings as part of our listing concierge services. Our staff is fully trained and dedicated to ensuring your postcards are created and sent out immediately when you get a listing or have a sale. With over 20 designs available, we want to make sure you LOVE your mailer and it will generate leads for you. We have found that these postcards are helpful in generating leads and encourage you to partner with us in this marketing effort and pay additionally for more than 50 to go out. We have seen a great return on investment in a lot of cases.
MAILING TO A FARM
COMMUNITY Interested in generating leads by farming? We can help! We have some great templates and ideas to help market to a farm area. We also have a program to partner with you on this print marketing campaign. Ask for more details.
CUSTOMIZED
LISTING
PRESENTATION
MADE JUST FOR YOU We create TWO a personalized listing presentations for you. A Non-Luxury and a Luxury version. Our system makes it as easy for you to print and email your listing presentation to your soon to be clients. We understand you're busy and we want our agents to do what they do best - sell real estate. Our professional listing presentation has helped our agents stand out from the crowd. Combine this with a MyProperty Watch report via email and you will look like a hero before you step foot into the listing meeting.
LISTING CONCIERGE
BROCHURES FOR YOUR NEW LISTINGS
As part of our listing concierge services, our staff will create your listing fact sheets and brochures and print them in-house on our state of the art copiers. This allows you to get professional flyers in the hands of potential interested parties the first day your property is listed on the market.
LISTING CONCIERGE
SOCIAL MEDIA
FOR YOUR NEW LISTINGS
As part of our listing concierge services, our staff will create your social media posts and if you are on the Soci interface, we will also be able to post it for you directly on your sites.
MAGAZINE
COMMUNITY PRINTED WEEKLY
Our office managers create and print beautiful magazines weekly that you can take with you anytime. They are great for listing presentations, open houses, showing appointments, and also to leave at locations around town to generate leads. They are also available to help enhance a walk-in experience if you are serving on floor duty and need something to hand to a potential client.
MAGAZINE LISTING ADS
VARIOUS LOCATIONS As part of our listing concierge services, and for our luxury programs, we market your listings in a variety of publications. Some of those publications include the Vail Daily, Prestige, HOME Magazine, Vail Valley Magazine, The Vilar Center Magazine, and Beaver Creek Magazine. We also help you design your own ads if you choose to pay for your own ad program.
SUPPLIES
OPEN HOUSE We have several things to help enhance your open house efforts. From printed magazines, to balloons, to electronic registration and social media posts. We have it all.
BECOMING
BERKSHIRE
Onboarding with us is Easy... We Promise! We have lots to do to get you fully onboarded and understand this can also be a very stressful time for you. Please know that you have a great team to help fully immerse you in our culture, systems, and communication. Here is our initial list we will work on with you, to help you transition your business to Berkshire Hathaway HomeServices Colorado Properties. Create your broker website and add any previous testimonials and your bio to your website. The broker website cost is $25/month. We will help you point your domain name to your new website along with any other links or customization you'd like to add to that website. We will help you add your database to your new CRM Assign your contacts to receive your branded monthly Enewsletter. We will work with you and train you on how to assign new contacts to receive the newsletter. Train you on how to set up listing alerts, neighborhoodspecific email reports (called MyProperty Watch), monthly market trends, and quarterly market trends for your database. We will help you create an email announcement of your move to BHHS to send to your clients/database. Create an online ad campaign for your sphere database showing your photo with the BHHS brand (if you wish to do this) Our PR writer, Holly Johnson, will write an announcement for you and we will also add this as a blog to the company site, social sites, and your personal blog site or any other social media platform you request. We will assist in moving your current CTM account to us. Help you order replacement for sale and open house signs. Order (and pay for) your new business cards
Our IT professional, Bob Hesner is available to connect with you on your computer to ensure everything is set up properly to work with our systems. We will provide 2 custom listing presentations for you (classic and luxury) We will provide an image for your email signature You will be placed in our lead system to receive leads on your own listings, your website leads, and floor duty leads. These are texted, emailed, and loaded in your CRM. Mary, our company trainer will connect with you in a series of meetings to ensure your onboarding experience is quick and seamless. She will also train you on the many technology and tools available to you.
What you can do to help your move run smoothly... Transfer your real estate license over to us. Our legal name is Gore Range Properties, Inc (license EC28210) with Michael Slevin (license ER40010797) as the owner/broker. You might need to change your email on your profile if your old company email is listed. Transfer your board membership over to us and change your email address on this account. Change your voicemail greeting on your cell phone to reflect Berkshire Hathaway HomeServices Colorado Properties Change your social media account to reflect your new company and change your email address if necessary. Change your Zillow profile to reflect your new company and email. Realtor.com will change when you make the change with the Vail Board of Realtors. Change your signature on your phone and your email program (ex: Outlook email) to reflect your new company name. Change your email wherever you can think of to reflect your new email address. Fill out all paperwork provided to you as quickly as possible so we can onboard you on an expedited level. Schedule a professional photoshoot
FORTUNE MOST ADMIRED THE WORLD'S
MAGAZINE
COMPANIES 2023
1. Apple 2. Amazon 3. Microsoft 6. Walt Disney 7. CostCo Wholesale 8. Pfizer 9. Alphabet 10. American Express
HALO EFFECT
The Industry Share of Voice data combines the Berkshire Hathaway HomeServices, Warren Buffett and Berkshire Hathaway Inc name, making it the “Halo Effect.” This data is monitored by Muck Rack, a media monitoring company, and combines all real estate articles globally compared to the competition. This data is sourced January 1, 2022 – December 31, 2022.
YOU DESERVE A LUXURY EXPERIENCE Berkshire Hathaway, Inc. resonates with affluent buyers and sellers around the world as a trusted brand. Our name opens doors of opportunity, exposing homes to an exclusive audience of elite buyers, courtesy of our customized marketing strategies. The Berkshire Hathaway HomeServices brand is backed by one of the most respected names in the world.