GLOBAL MARKETING
PRESTIGIOUS PROPERTIES UNIQUE HOMES SOCIAL MEDIA TAKEOVER Berkshire Hathaway HomeServices has created the Prestigious Properties social media initiative exclusively for all network members representing luxury properties to place their listings in front of a targeted, global audience. This initiative comprises a weekly “takeover” series of the Unique Homes social media accounts on both Instagram and Facebook—totalling more than 415,000 followers.
@UniqueHomes_Media (101K) Unique Homes (314K)
Each Wednesday, Unique Homes share two static (image only) posts and one video post of a property represented by a Berkshire Hathaway HomeServices network member to their feed.
REQUIREMENTS TO SUBMIT A LISTING FOR A STATIC POST
REQUIREMENTS TO SUBMIT A LISTING FOR A VIDEO POST
The listing must be classified as a luxury listing. To ensure it does qualify as a luxury listing, please note that the listing will automatically appear with a Luxury Collection banner on the BerkshireHathawayHS.com website if it meets the luxury price point threshold. Please contact your marketing team, broker or LuxuryListings@HSFranchise.com if you have any questions about what qualifies as a luxury listing.
The listing must be classified as a luxury listing. To ensure it does qualify as a luxury listing, please note that the listing will automatically appear with a Luxury Collection banner on the BerkshireHathawayHS.com website if it meets the luxury price point threshold. Please contact your marketing team, broker or LuxuryListings@HSFranchise.com if you have any questions about what qualifies a luxury listing.
To submit a luxury listing to be posted on the Unique Homes social media accounts please: • Ensure that it meets the luxury listing criteria • Send the listing link and link to downloadable images to LuxuryListings@HSFranchise.com • Also include in the email your social media handles that you would like us to tag
To submit a luxury listing to be posted on the Unique Homes social media accounts please: • Ensure that it meets the luxury listing criteria • Send the listing link and link to downloadable MP4 video to LuxuryListings@HSFranchise.com • Also include in the email your social media handles that you would like us to tag
12 | LUXURY MARKETING PROTOCOLS & INITIATIVES
