PRESTIGIOUS PROPERTIES

Unique Homes Social Media Takeover

Berkshire Hathaway HomeServices has created the Prestigious Properties social media initiative exclusively for all network members representing luxury properties to place their listings in front of a targeted, global audience.

This initiative comprises a weekly “takeover” series of the Unique Homes social media accounts on both Instagram and Facebook—totalling more than 415,000 followers.

Each Wednesday, Unique Homes share two static (image only) posts and one video post of a property represented by a Berkshire Hathaway HomeServices network member to their feed.

The listing must be classified as a luxury listing. To ensure it does qualify as a luxury listing, please note that the listing will automatically appear with a Luxury Collection banner on the BerkshireHathawayHS.com website if it meets the luxury price point threshold. Please contact your marketing team, broker or LuxuryListings@HSFranchise.com if you have any questions about what qualifies as a luxury listing.

To submit a luxury listing to be posted on the Unique Homes social media accounts please:

• Ensure that it meets the luxury listing criteria

• Send the listing link and link to downloadable images to LuxuryListings@HSFranchise.com

• Also include in the email your social media handles that you would like us to tag

The listing must be classified as a luxury listing. To ensure it does qualify as a luxury listing, please note that the listing will automatically appear with a Luxury Collection banner on the BerkshireHathawayHS.com website if it meets the luxury price point threshold. Please contact your marketing team, broker or LuxuryListings@HSFranchise.com if you have any questions about what qualifies a luxury listing.

To submit a luxury listing to be posted on the Unique Homes social media accounts please:

• Ensure that it meets the luxury listing criteria

• Send the listing link and link to downloadable MP4 video to LuxuryListings@HSFranchise.com

• Also include in the email your social media handles that you would like us to tag

Print Media

Attracting the right audience through print is an important part of our global print strategy, our print ads appear in highquality publications including the Wall Street Journal, Mansion Global Experience Luxury, PENTA, Unique Homes Magazine, Prestige, Netjets Magazine, and duPont Registry.

As a Berkshire Hathaway HomeServices network agent you benefit from the relationship that we have arranged for you with some of the most prestigious luxury collection publications.

Strategic Distribution

• Each issue has a minimum print distribution of 50,000

• Mailed to affluent U.S. consumers, including those with a net worth of $25 million and above

• Each Berkshire Hathaway company CEO/leader receives a mailed print copy

• Distributed in Delta Air Line Sky Clubs across 37 major US airports

• Mailed to past clients and prospects among those advertising in each issue

• Mailed to more than 2,500 Berkshire Hathaway HomeServices Luxury Collection Specialists, marketing directors and broker/owners

• Inserted in its entirety into the Unique Homes Magazine—print and digital (Added readership of 100,000+)

• Digital issue featured on the BerkshireHathawayHS.com website— with more than 14 million views in 2021

• Digitally shared to entire Berkshire Hathaway HomeServices network comprising more than 50,000 global real estate professionals

Prestige

BERKSHIRE HATHAWAY HOMESERVICES’ PROPRIETARY PUBLICATION

Berkshire Hathaway HomeServices Prestige magazine has been the definitive voice of luxury lifestyle pursuits for almost a decade. Published three times a year in Spring, Summer and Fall, the magazine features captivating editorial content alongside prestigious property listings to create the premier lifestyle guide and global property showcase publication.

Pairing longevity with proven results, the magazine provides unique opportunities exclusively for Berkshire Hathaway HomeServices network members to showcase listings to a targeted global audience through its print and digital formats and strategic distribution channels.

To reserve an ad, please contact: Bruce Griset, Director of Sales bgriset@uniquehomes.com

Targeted Audience

• Average net worth of $4,525,000

• Average value of real estate holdings: $3,500,000+

• 40% own 2 properties; 30% own 3 or more properties

• 7 of 10 are actively in the market to buy or sell

• 4 of 5 have yet to select an agent/broker

Personalized Distribution

Each agent that commits to at least one full page of advertising receives up to 100 customized copies directly mailed to their contact list and 20 customized copies for the agent. The agent picture and contact information appears on the cover of these customized copies.

Unique Homes Magazine Bonus

Network members that commit to all three issues per year, or purchase a two-page spread in an issue, receive Platinum Broker status on UniqueHomes.com, which includes an online profile and the ability to upload up to 100 properties to the site ($2,995 value).