GLOBAL MARKETING
LUXURY COLLECTION SPECIALIST DESIGNATION The Berkshire Hathaway HomeServices Luxury Collection comprises an exclusive group of real estate professionals and an unparalleled portfolio of the most magnificent homes around the globe. Luxury Collection Specialists are among the most revered in the industry for their unwavering commitment to excellence and an undeniable passion to serve. With vision, commitment, determination, and elegance, Luxury Collection Specialists provide white glove service for those seeking or selling homes. Powered by a brand that offers what no other can and whose ethos is founded on trust, stability, integrity, and longevity, Berkshire Hathaway HomeServices Luxury Collection Specialists pair invaluable knowledge with access to advanced tools and vast global connections. Those with the Luxury Collection Specialist Designation market themselves as luxury experts by way of exclusive marketing collateral available only to those with the designation. They also receive exclusive invitations to networking events, including the annual Luxury Collection reception at Sales Convention. Apply for your designation or renew on Resource Center.
16 | LUXURY MARKETING PROTOCOLS & INITIATIVES
