GLOBAL MARKETING
THE HOMEPAGE
FIVE PROPERTY CAROUSEL
FEATURED RESIDENCE
THE LUXURY LENS
At the top of the page, there is a carousel with the capacity to feature five listings that are currently on the market. These properties must be designated as luxury (please review information on the qualifications of luxury listings, here ) and must be a top tier listing. We do not have a price point threshold as luxury is different in each region, but it must be an exceptional property. Please review the website for examples.
There is one opportunity for a featured residence on the homepage. This residence must qualify as a luxury listing, be currently on the market, and be a top tier listing. We do not have a price point threshold as luxury is different in each region, but it must be an exceptional property. Please review the website for an example.
This social media wall is powered by the Luxury Collection Instagram page @BHHSLuxury. Items that appear on the Luxury Collection Instagram page will also appear in this space. Please see page XX of this book for information on submitting listings to feature on the Luxury Collection social media channels.
To submit a listing for the Five Property Carousel or Featured Residence opportunities, please send an email with the subject line “Website Homepage Featured Residence” with the listing link and link to downloadable images to LuxuryListings@HSFranchise.com LUXURY MARKETING PROTOCOLS & INITIATIVES | 5
