GLOBAL MARKETING
SELL PAGE
AGENT FEATURES Those who hold an active Luxury Specialist Designation have the opportunity to be highlighted in an agent feature story. These articles tell unique and interesting stories about Luxury Collection Specialists including; how they got started in the luxury space, a day-in-the-life, interesting stories that happened to them while working in the field, philanthropic work, and much more. In order to be featured, the Luxury Collection Specialist must agree to an interview with a Berkshire Hathaway HomeServices global marketing team member who will write the story. During which, the interviewer will ask a series of questions in order to establish an angle for the story and will interview the network member as a journalist would. After the interview, the Luxury Collection Specialist must be willing to participate in any follow-up interview if needed or to answer any clarifying questions via email in a timely manner. The Luxury Collection Specialist will be required to review the article and provide approval in a timely manner before the article will appear live on the website. When submitting for this opportunity, the Luxury Collection Specialists must supply at least three items of media to be used as illustrations within the blog. These three items could include: professional images of the agent (please make sure each image is taken in a different location or space to give the article a compelling design look), an image of the Luxury Collection Specialist with their team (if applicable), a downloadable video of the Luxury Collection Specialist that will complement the story.
6 | LUXURY MARKETING PROTOCOLS & INITIATIVES
To submit for inclusion, please send an email with the subject line “Agent Feature Story” to LuxuryListings@HSFranchise.com
