GLOBAL MARKETING
GLOBAL OPEN HOUSE The Berkshire Hathaway HomeServices Luxury Collection Global Open House is a regular virtual event that brings together agents from across the entire global network to explore and celebrate some of the most exquisite luxury listings represented by network members and to discuss unique marketing and sales opportunities. Each show includes a video tour of three to four luxury properties and is followed by a live question and answer session with the listing agents and Berkshire Hathaway HomeServices CEO Christy Budnick to share facts and features about the home and to discuss best practices.
FAQ WHAT IS THE LUXURY COLLECTION GLOBAL OPEN HOUSE? The Luxury Collection Global Open House is an exclusive marketing and networking event. It is an opportunity for a listing agent to market an exceptional property within the network. Because discretion and privacy are of utmost importance to the high net worth seller, each episode is invitation only to Luxury Collection Specialists, Broker/ Owners, and Marketing Directors. Approximately 3,000 invitations are sent. WHAT IS AN EPISODE? Each episode features 4-6 listings in diverse markets around the globe. The duration is 45-60 minutes. HOW IS THE EPISODE STRUCTURED? The episode is hosted by Christy Budnick, CEO. Property viewings are first, followed by a Q&A session with the listing agents.
HOW IS THE EVENT BROADCAST? Each episode is an invitation only, private viewing within a Zoom webinar. Approximately 500 invitees attend each episode. HOW DOES A PROPERTY QUALIFY FOR AN EVENT? There are several criteria to participate. The property must be in the luxury price point for the market. We require properties which are exceptionally showcased. We cannot accept properties which are dated or cluttered. A professionally produced property video must accompany the submission, and a listing agent introduction video will need to be provided as well. WHAT IS REQUIRED OF THE LISTING AGENT? The listing agent will be asked to agree to the following: • Submit the 2 videos: a 3-5-minute property video, and a 30-60 second listing agent intro video. • Attend the episode in which the property will be featured.
• Engage in a 15-minute interview with the co-host to prepare for the Q&A session approximately one week prior to the event. • Arrive 20 minutes early to the actual event for a tech rehearsal.
CAN THE EPISODE BE SHARED WITH CLIENTS? Certain episodes are available to be used as a listing resource and with clients in discreet marketing campaigns.
WHAT IS CONSIDERED A QUALIFIED PROFESSIONAL PROPERTY VIDEO? We cannot accept a faux video, i.e., still photos streamed together.
IF I’M INTERESTED IN A LISTING, HOW DO I REACH THE LISTING AGENT? The featured property addresses and the contact information for each listing agent is available during the live event and with the recorded episode in Resource Center. Attendees will also receive a follow up email with all the information.
WHAT IS A LISTING AGENT INTRODUCTION VIDEO? If the listing agent does not personally appear and present in the property video, we would like for the listing agent to record a personal introduction of the property. This video can be recorded using a cell phone; the more personable the better. IS THE EPISODE RECORDED? Yes, each episode is recorded, and the recording is available in the Luxury Collection area of the Resource Center.
HOW DO I SUBMIT MY PROPERTY FOR CONSIDERATION? To submit your luxury property for consideration, please email a professionally produced video of your luxury listing to luxurylistings@ hsfranchise.com.
LUXURY MARKETING PROTOCOLS & INITIATIVES | 9
