Old Lyme

A NAME REVERED WORLDWIDE

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“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”

Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.

REPUTATION MATTERS

TWO POWERFUL BRANDS COMING TOGETHER

Our parent company, HomeServices of America, an affiliate of Warren Buffett’s Berkshire Hathaway, is the nation’s largest, full-service real estate brokerage firm. HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and has the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices.

50,000+ agents | 1,500+ offices | 47 states 12 COUNTRIES & TERRITORIES | 3 CONTINENTS United States, Canada, Mexico, Europe, Middle East, India & Bahamas

CONNECTED TO NEW YORK CITY

Berkshire Hathaway HomeServices New York Properties opened its flagship office at 590 Madison Avenue in 2017. Led by industry icons Steven James, Diane Ramirez and Brad Loe, the 75 sales associates work closely with the New England and Hudson Valley Properties offices and agents.

BRAD LOE Executive Vice President & Sales Director, BHHS New York Properties

DIANE RAMIREZ Chief Strategy Officer, BHHS New York Properties

STEVEN JAMES President & CEO, BHHS New York Properties

DESIGNED to be effortless & tailored to you

CUSTOM MARKETING STRATEGY

Berkshire Hathaway HomeServices New England, New York and Hudson Valley Properties leverages the international marketing power of the Berkshire Hathaway brand among affluent consumers. We focus on finding your home’s buyer not only from within our own local company but throughout our entire international network.

PLAN OF ACTION

• Professional photography, video, drone and floor plans

Upload listing to MLS’s and distribute to all online real estate websites

Customized hard copy and digital brochure

• Create custom URL to showcase the property and display on all marketing collateral

• Create ecards emailed to 7,000+ NYC agents, Fairfield County and Hudson Valley Agents and sphere

• Create social media ads for Facebook, Instagram and LinkedIn

• Prepare premium print advertising materials

• Leverage PR opportunities with magazines and local newspaper editorials

Design and mail Just Listed cards to a radius around 12 Billow Road

Schedule broker and public open house

• Feature property on company-wide Luxury Collection Newsletter e-Blast

• Review price based on market conditions & variables

MAXIMIZE ONLINE EXPOSURE WITH A GLOBAL REACH

Our international syndication strategy showcases your home to the most affluent buyers.

BHHS.COM

Where millions of buyers begin their international home search.

THE WALL STREET JOURNAL

Reaches a global audience of 20.9 million digital readers monthly in addition to displays on the website’s Real Estate section, listings are featured in the WSJ across Europe, Latin America, and Asia.

FINANCIAL TIMES OF LONDON

Luxury listing exposure to a readership of over one million affluent subscribers.

ZILLOW.COM

Premier real estate site with over 86 million unique users monthly

BERKSHIREHATHAWAYHS.COM

Our national website has set the standard for international real estate searches as the first and only brokerage to share the complete U.S. database of listings. The site can be translated in 12 different languages and broadcasts your property to more than 70 websites worldwide attracting over 13.9 million visitors to the site in 37 countries across 5 continents.

TRULIA.COM

Attracts more than 55 million unique house hunters every month.

BHHS.COM/LUXURY-COLLECTION

The ultimate site to find the lastest insights on luxury living- including home trends, celebrity properties, lifestyle pursuits, market gems, and so much more.

REALTOR.COM

Hosted by the National Association of REALTORS ® featuring a vast range of nationwide listings.

JAMESEDITION.COM

Your listing featured on luxury goods website

MANSIONGLOBAL.COM

Connects affluent buyers with luxury listings over $1 million in three global editionsEnglish, Chinese, and Spanish- with more extensive coverage of properties valued over $7 million.

JUWAI.COM

China’s largest international property portal will show your property to a large audience of high-net-worth consumers with over 2.5 million visitors each month.

LUXURYHOMES.COM

High-ranking luxury home site with 1.45 million page views monthly.

HOMES.COM

The fastest growing portal in the United States with over 100 million monthly unique visitors. This increased traffic gives your listings more views than any other home search site in the world.

UNIQUEHOMES.COM

A must-read for affluent individuals interested in high-end real estate; it is the most recognized magazine of its kind. With paid readership that spans all 50 states & more than 80 countries around the globe.

UNRIVALED INTERNET & DIGITAL MEDIA MARKETING

Your property is advertised to your target market through our unparalleled internet exposure and will be sent out to over 60,000 registered Property Watch buyers notifying them of your listing should it fall within their search criteria.

Berkshire Hathaway HomeServices New England, New York and Hudson Valley Properties online media strategy generates more exposure for your home than any other company.

DIGITAL ADVERTISING

One week digitial ad geo-targeting a 15 mile radius of your property and price point on social media as well as premium apps.

We generate qualified buyer leads for your home using an evolving SEO strategy, artificial intelligence technology, carefully crafted messages, and expert design across all digital platforms. Our in-house creative team promotes our brand and your listing with:

Geographical and behavioral digital advertising

• An exclusive buyer-match network State-of-the-art social media resources

• Virtual tours and consultation

• Email marketing Global syndication

• Professional image/video resources

• Custom property microsites

BHHSNE.properties.com website homepage banner

BHHS.com blog page and website home page banner

• Luxury collection 8-page digital brochure flipbook showcasing photos and special features of your home

• Luxury collection monthly eNewsletter featured property sent to over 26,000 agents within our region

• Custom eCard sent to top-producing agents within the tri-state area, including New York City

SOCIAL MEDIA MARKETING

Through strategic content creation and community-building efforts, Berkshire Hathaway HomeServices cultivates a strong online presence to connect with potential home-buyers. Berkshire Hathaway HomeServices maintains regional and global social media channels to ensure maximum visibility, catering to diverse audiences and expanding reach across different markets. By utilizing these platforms, the company enhances exposure for listed properties, increasing the likelihood of attracting buyers world-wide.

Professional photography is posted to local and national social media channels within one week of listing going live

Professional videography is posted to the regional channel within two weeks of the listing going live

30+ MILLION

VISITORS ANNUALLY

1 BILLION BRAND IMPRESSIONS ANNUALLY

160 MILLION CUSTOMERS AROUND THE GLOBE

BHHS national luxury instagram (@ BHHSLuxury) will feature a custom agent video and slideshow of the home, titled “Property Spotlight”

• Custom YouTube video county-targeted on our companies YouTube channel

PRINT MEDIA STRATEGY

MAXIMIZE YOUR PRINT EXPOSURE

Premium Print Placement We have identified the appropriate advertising schedule custom-tailored to your property’s unique features. Our advertising extends beyond your local market area to reach your buyer.

NY Cottages & Gardens Magazine Awardwinning print magazine delivers beautiful homes and gardens, and trends in architecture and luxury homes.

Serendipity Magazine Luxury lifestyle magazine

celebrating the best of life in the Northeast— specifically Fairfield and Westchester Counties and NYC with a readership of more than 90,000.

Financial Times (UK) The world’s leading global business publication

New York Times Homes Book Delivered to 50,000 subscribers. Distribution includes Westchester, Putnam County, and the Hudson Valley in New York and Fairfield and New Haven counties in Connecticut.

OUR PRINT PLACEMENTS REACH 2.1 MILLION READERS PER DAY

Prestige Magazine

Minimum distribution of 20,000 to include domestic airline lounges throughout the US and International lounges including Aeroflot, British Airways, Cathay Pacific Airlines, Emirates Airlines, as well as many other Asian and European airlines. It will be direct mailed to affluent U.S. consumers, including individuals with a net worth of $25 million or higher.

Unique Homes Magazine

The ultimate resource for luxury real estate, design and excpetional lifestyles around the world.

Mansion Global Experience Luxury Showcases

your property to 100,000 of The Wall Street Journal’s high net-worth subscribers within the top markets in the U.S.

VALUES ABOVE ALL ELSE

OUR VISION IS TO BE THE MOST HIGHLY RESPECTED REAL ESTATE FIRM COMMITTED TO PROVIDING EXCEPTIONAL EXPERIENCES.

The integrity and reputation of Berkshire Hathaway, combined with the proven operational excellence of HomeServices of America, has led to the creation of a company of which I am very proud to be a part.

As a full-service, global real estate company, our core values, service philosophy, innovative technology, and -most importantly- our people are what make us leaders in the areas we serve.

We are dedicated to providing the very best service and real estate experience possible and want to support you with the market knowledge and network needed to achieve your goals.

We look forward to our partnership with you.

Candace Adams

President & CEO

Berkshire Hathaway HomeServices

New England Properties/New York Properties/ Hudson Valley Properties