Luxury for Agents

Luxury Collection

Victoria Wilson

Luxury Defined

At Berkshire Hathaway HomeServices, we excel at bringing extraordinary listings to the attention of an exclusive audience. Our network of experienced, service-oriented professionals combine local expertise with vast global connections, the most advanced technology available and unparalleled marketing resources to deliver their clients best-in-class results.

An exemplary track record distinguished by

Global Partnerships

Berkshire Hathaway HomeServices clients receive preferred access to private aviation benefits and marketing opportunities offered by NetJets as well as superior auction services by one of the world's foremost auctioneers and appraisers of fine art, jewelry, and furniture, Doyle Auctions.

A Dedicated Marketing Team

A designated marketing specialist, focused solely on Luxury Collection properties, will act as a concierge to aid in facilitating your property’s unique marketing needs throughout the course of our relationship. Supported by Berkshire Hathaway HomeServices’ Marketing Director and Graphic Designer, your marketing specialist will manage the property’s custom marketing plan and advertising schedule.

AUDRA CHRISTOLINI Senior Graphic Designer

VICTORIA WILSON Luxury Marketing Manager

ELIZABETH BARNUM Director of Marketing & Education

Your New York City Connection

Berkshire Hathaway HomeServices New York Properties opened its flagship office at 590 Madison Avenue in 2017. Led by industry icons Steven James, Diane Ramirez and Brad Loe, the 75 sales associates work closely with the New England and Hudson Valley Properties offices and agents.

STEVEN JAMES CEO

DIANE RAMIREZ Chief Strategy Officer

BRAD LOE Vice President and Director of Sales

BUILDING YOUR LUXURY BUSINESS

Conducting a comprehensive outreach campaign to your existing and prospective customers will help you build your luxury business. Below is a list of essential assets you can use to communicate to your network. These assets highlight the Berkshire Hathaway HomeServices Luxury Collection brand, luxury property marketing, market perspectives, global reach, luxury news, as well as print and media channels. It’s all you need to create a 12-month calendar and feature an asset each month to share with your network. For best results, vary your approach: ecard, newsletter, video, flyer, etc. Include 3 telephone calls a year in your plan. Keep it elegant and simple to create a luxury experience for your customer.

PUBLIC

STRATEGY

Luxury Auction Program with Doyle

Auctions are a compelling call to action. For the past ten years, Berkshire Hathaway HomeServices New England, New York and Hudson Valley Properties has partnered with Doyle to offer superior auction services for their seller’s personal property. Recently, the partnership has expanded to include residential real estate auctions.

Doyle and the Berkshire Hathaway HomeServices’ Marketing Department will develop a strategic marketing plan for each home to be auctioned. This comprehensive campaign will be implemented across multiple platforms, ensuring that both the home and the upcoming auction receive the broadest exposure, nationally and internationally.

Your home will be the featured property in a weekly e-blast sent to over 50,000 high net-worth individuals in the greater New York City region.

Exceptional Visibility For An Exceptional Brand

Print advertising remains a vital component of our marketing strategy for luxury properties. We take advantage of local listing exposure opportunities and the strong presence our brand has in national and global publications, including Berkshire Hathaway HomeServices’ coffee-table quality publication, Prestige.

Berkshire Hathaway HomeServices’

Luxury Publication

The Berkshire Hathaway HomeServices Prestige magazine is a glossy, coffee-table quality publication showcasing luxury and resort properties. It is the centerpiece of a highly effective program designed to reach an affluent audience with the means to make a luxury or resort home purchase.

DISTRIBUTION

• Print distribution of 20,000, with copies direct-mailed to affluent U.S. consumers, including individuals with a net worth of $25 million and higher.

• Distributed in domestic and international airline lounges.

• Inserted in Unique Homes, with a readership of 100,000+, and is sold by subscription and at newsstands both domestically and worldwide.

• Advertised properties appear on UniqueHomes.com for one year.

BERKSHIRE HATHAWAY HOMESERVICES

Instagram Takeovers with Unique Homes

Berkshire Hathaway HomeServices Global Open House

Each month, over seven thousand Berkshire Hathaway HomeServices network members in nine countries are invited to the live show. This targeted audience presents your property to the right audience, many of whom work with UltraHigh-Net-Worth individuals around the world.

Registering

Registered luxury properties pay out of pocket for any luxury marketing you choose to do. If a registered luxury property is included in a Luxury Collection group ad, ad costs must be paid prior to the ad running .

BENEFITS TO BEING A LUXURY PROPERTY:

• Utilize the Luxury Collection’s logo

• Utilize a Luxury Collection sign panel

• Utilize all Luxury Collection-branded collateral on XpressDocs, Deluxe and Marketing REsource

• Benefit from advanced notification of advertising opportunities and group rates in upscale publications

• Have a Luxury Collection-branded Custom Property Website.

• Social media exposure on corporate accounts

• PR exposure in notable home design sites such as Curbed, Houzz, apartment therapy, dwell, design milk, the Home Monthly, and more

• Featured in Luxury Collection Magazine

• Featured on specialty luxury real estate sites

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Enrolling

You will receive full-service assistance with all aspects of marketing your listing. We will craft a multimedia campaign giving your listing targeted exposure to an extensive array of affluent home buyers. Once sold, one quarter of one percent (0.25%) of the sale price will be retained from the listing side of the commission at closing to recoup these costs.

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• Multimedia campaign

• Targeted exposure

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• Custom video

• Homepage feature

• Marketing assistance with custom brochures, mailers, ecards, etc.

• Assistance with photography, videography, and copywriting

ONCE