OUR TEAM’S COMMITMENT
65 WEST 13TH STREET CONDO
OUR TEAM Michael Moran and Matthew George merge their unparalleled market knowledge, business savvy and seasoned industry expertise gained from hundreds of condo, co-op and townhouse sales, to create a vital force in real estate-one that dramatically raises the bar in service, satisfaction and results. Driven by an unbridled passion for their work and inspired by an incomparable understanding of their clients’ needs, this dynamic team strives to facilitate the most “Exceptional Real Estate Experience” for everyone involved in a transaction.
Michael Moran, with nearly 30 years of solid industry experience joined Berkshire Hathaway in 2022. He possesses a wealth of knowledge in all areas of the real estate arena. Initially starting out at a boutique firm and eventually becoming a successful sales agent, Michael was personally taken under Barbara Corcoran’s wing. He developed his impressive, “out of the box” thinking and wildly-imaginative marketing and branding mind, later becoming a Managing Director of Corcoran. He transitioned to Douglas Elliman Real Estate began when working closely with Chief Executive Officer Dottie Herman and the executive team on various projects including developing and implementing the business and expansion plans for their Brooklyn division while maintaining the firm’s commitment to excellence. Michael, originally from Franklin Lakes, NJ, began his lifelong love affair with real estate at age seven while sitting with his mother in the back of their real estate broker’s car. He has since made his mark in the industry as a revered broker and
manager, and is a sought-after resource by other agents and the press alike. Matthew George, known for his professionalism, ethics, patience and diplomacy, is equally respected among his clients and peers. In fact, he is often considered as a “friend, advocate and champion” by those who have benefited from the fruits of his labor. Since 2002, Matthew has navigated clients toward achieving their unique goals with his market knowledge, dealing with colleagues, buyers and sellers, and providing premium quality customer service. He feels that the sale of a client’s home, often the most valuable asset, demands the highest level of marketing attention: maximum exposure, refined presentation and negotiation skills customized to redeem 100% of the home’s value. His in-depth knowledge, extensive experience with Manhattan co-op and condo boards, and accessibility are compelling attributes that bring Matthew repeat business and enthusiastic referrals.
PREPARE STAGING When applicable, we suggest staging to enhance the perceived value of your home and to increase its ability to sell. In such circumstances, we will advise you on the specific improvements that would enhance market value and assist you in their execution. Depending on the unique needs of your property, this may include renting furniture, rearranging current furniture or decorative pieces, or even recommending and hiring a professional stager, should you wish, who will work with you to outfit anything from a single room to your entire home, ensuring that you are presenting your property in such a way that optimizes value and helps you obtain the highest possible price.
FLOOR PLAN We will have a professional floor plan drawn to reflect the current configuration of your apartment. This floor plan will be included within all appropriate marketing materials.
PHOTOGRAPHY To further ensure that your property is showcased in the best light, we will arrange for our professional photographer to take several photographs of your home. We will work to “style” the shoot, and then carefully select the photographs that highlight your home’s best features. Our photographs are of unprecedented quality and will be used within all marketing materials, including brochures and advertising, as well as on our website.
COLOR BROCHURE A professionally designed brochure will be created complete with appropriate photographs, a floor plan, and a full description of the features and layout that highlight special aspects of the property, as well as the building features and amenities. In addition, information on the location and neighborhood will also be included.
300 WEST END AVENUE CO-OP
475 PARK AVENUE CO-OP
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PRICING STRATEGIES
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ANNOUNCEMENTS
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Print: A professionally designed, engaging brochure featuring images and information about your property will be sent to the residents of your building and, if desired, surrounding buildings. We also mail to local rental buildings to target pools of potential first-time buyers. Digital: We produce a virtual flipbook announcing your property to be distributed to the entire brokerage community. Sent to over 10,000 agents in its first day with a direct link to the Many Buyers property’s complete listing information on bhhsnyproperties.com. Subsequent e-cards will be sent on a regular basis, particularly to announce events, open houses, or critical changes.
EXPOSURE & ONLINE ADVERTISING Reach: At New York Properties we pride ourselves to understand and reach every client through a personalized approach. Thus many of our agents are bilingual or trilingual, collectively reaching many of the languages of the world. With New York City as a door to the global market, we are proud to have a diverse agent population ready to assist everyone with their buying and selling needs. Digital: Berkshire Hathaway HomeServices employs dynamic digital marketing and advertising for all listings. Utilizing artificial intelligence and proprietary partnerships, all homes are placed directly in front of likely buyers who are ready to make a move. The company’s robust search engine marketing (SEM) campaigns identify high traffic terms and dynamic searches from top query platforms and directs these clicks to your home.
SHOWCASE INSTANT DIGITAL CO-BROKING The moment your property is uploaded to the Berkshire Hathaway database, which comprises more than 50,000 agents, the listing is distributed to over 300 firms citywide via RLS, a program comparable to a multi-list service. RLS is a vehicle that allows your property to reach the widest net of agents-well over 10,000-and, subsequently, the largest pool of potential buyers, within the shortest possible time period. To complement this approach, we target brokers who specialize in the appropriate market segment to engender focused interest from qualified buyers.
SHOWINGS & PRESENTATION We will accommodate all showing requests by both brokers and buyers, all the while keeping a meticulous record of names and comments. With a combined fifty-three years of experience in the industry, our team is at its best while showing your property to brokers and buyers alike. We come to know your property as well as you do, and one of us will be present at all times to guide clients through the home and field any and all questions.
OPEN HOUSES For Brokers: We will schedule a series of open houses for brokers (held on weekdays) in order to generate interest and excitement surrounding your property, and to attract their attention and broaden our market reach. For Buyers: When appropriate, we will hold open houses for buyers on Sundays. These functions generally attract a wide range of potential buyers, and have proven to lead to offers. These open houses will be advertised on the web (including within bhhsnyproperties. com award winning open house search tool), as well as on Streeteasy.com and other appropriate websites. Tours: We will coordinate a brokers’ Open House Tour, matching your property with comparable homes in terms of location, price, size, and features. These tours are used often, as they offer tremendous exposure to buyers in the market for a specific type of property. Often, we serve lunch during the tours in order to attract the highest number of buyers and agents to the unit.
SUTTON PLACE TOWNHOUSE
REPORT & REVIEW PREVIEWING COMPARABLES To keep ourselves abreast of the market, we will continuously preview comparables to your property to see first hand what the market is indicating and what kind of traffic similar properties are generating.
WEEKLY REVIEW Your property will be part of our weekly in-house review, which includes careful examination of pricing, activity, and general marketing effectiveness. Communication: First, we will inform you in advance of any activity or event pertaining to your property. After the event, we will provide you with a detailed report, either verbally or via email. Second, we will regularly report on customer reactions and provide a written “customer report” after your property has been on the market for 3-4 weeks, detailing broker names, customer names, and customer reactions. And third, after 6-8 weeks on the market, we will provide you with a thorough “marketing report” to keep you abreast of all our activities. Sit-Down Review with Owner: If, after 6-8 weeks, a buyer has not been found for your property, we suggest a sit-down meeting to formally review all showings, marketing efforts, market conditions, and recent comparable listings and sales. We will make recommendations on pricing or presentation based on our experiences, and together, we’ll formulate the way forward.
ON-GOING SERVICES Buyer Pre-Qualification: Throughout the process, all prospective buyers will be carefully qualified. We intend to show your property to individuals who are seriously looking to buy and who can afford the purchase. Negotiations: Our supreme negotiating skills will ensure that you obtain the best possible price that your property can command. We will represent your best interest at all times and remain vigilant throughout the entire transaction until the apartment is sold and closed. Board Approval Process: We will meticulously prepare all documents and conduct an extensive review of all materials to be sure that everything is in perfect order. We bind all copies of these documents and offer the complete packages as stellar presentations, helping to ensure board approval. When necessary, we will coach buyers so that they are fully prepared for their interviews. Liaison With All Parties: We will act as liaison between you and mortgage brokers, attorneys, managing agents, etc., facilitating as seamless a transaction as possible.
RECENT ACCOLADES To Whom it May Concern: We recently concluded a successful transaction in which we retained Michael Moran and Matthew George of Berkshire Hathaway HomeServices to sell our New York City Coop unit. In short, we could not be more pleased with the job they did. Michael and Matthew possess marketing prowess and a deep understanding of the NYC residential real estate market. During our multiple interactions, we found Michael and Matthew to be highly knowledgeable, responsive, reliable, excellent listeners and hard working. They are both easy to work with and are terrific communicators. They both display excellent judgment and have developed a strong network of professionals to assist in a transaction (i.e. lawyers, movers, etc.). Finally, Michael and Matthew work well together and are a strong team. We unequivocally recommend them to those seeking to retain real estate brokers for NYC residential real estate matters. Sincerely, Jonathan and Sheryl Layne Hi Steven, I wanted to let you know how happy my husband and I were with Michael’s representation of our interests. Michael was friendly with my aunt, who passed away unexpectedly, and he assured me her apartment would be in good hands with him. He did not disappoint! Michael (and Matthew) went above and beyond to make sure we got a fair price from qualified buyers, and we are so grateful for everything he did to get this apartment sold. I just wanted to let you know how satisfied we were with Michael, we are extremely happy this piece of my aunt’s affairs is settled. Best regards, Liz Corritore Greetings, My name is Wyatt Hulick and I work out of the Newport Beach California office. I had one of my more predominant clients reach out to me saying they were looking to purchase a property in New York for their daughter prior to her starting at NYU. The Berkshire referral pipeline put me in contact with Michael and Matthew and they couldn’t have done a better job. They were only given a couple of days notice prior to my client flying into New York, and they were able to quickly get a better understanding of what exactly my clients were looking for and had an awesome multiple-day tour lined up prior to their arrival. My clients had nothing but great things to say after the initial tour, and Michael and Matthew were able to help them narrow it down to a couple of great options. In just a matter of a couple of days, they were able to negotiate on my client’s behalf and secure them their top choice at an amazing price. Throughout the whole process, they made sure to constantly keep me updated on what was going on. The escrow process was extremely smooth and Michael & Matthew were even able to accommodate my clients while they were out of the country. I’m not sure if there is anything negative I can say about this whole transaction. I hope to have another client looking to purchase or sell in New York, and you can guarantee I will be calling Michael & Matthew right away when that happens. Best, Wyatt Hulick
FEELING BOXED IN?
...THEN IT’S TIME TO MOVE!
Call the Moran George Team at Berkshire Hathaway HomeServices New York
MICHAEL MORAN Licensed Associate Real Estate Broker Licensed as Michael S. Moran Mobile: 917.747.7643 michael@bhhsnyp.com
MATTHEW GEORGE Licensed Associate Real Estate Broker Mobile: 917.519.0921 matthew@bhhsnyp.com