The Alexander Marketing Presentation

MARKETING PRESENTATION FOR MR. SUMAN REEJSINGHANI

THE ALEXANDER

250 EAST 49TH STREET, 22AB

NEW YORK, NY 10017

PREPARED BY CYNTHIA JACINTA KESKINKAYA

AWARDS

COMPANY WIDE AWARD

Top One Half Of 1% out of 50,000 Berkshire Hathaway HomeServices Global Network 2022

REGIONAL AWARD

Ranked in the Top 10 of all Berkshire Hathaway HomeServices NEW YORK / NEW ENGLAND, NEW YORK, AND HUDSON VALLEY Properties agents.

Award-winning real estate veteran Cynthia Jacinta Keskinkaya has blazed a path of success in the New York City luxury market with her astute advisory approach and her deft ability to build rapport and close deals. She is widely acknowledged as a trusted real estate expert for clients around the world who rely on her nuanced market analysis. Clients commend Cynthia’s responsive service, straightforward manner and strategic mindset that consistently result in optimal outcomes, no matter how complex the transaction. She excels at both the professional and personal sides of the business and makes it a point to stay in touch with clients long after the deal is done.

Throughout her career, Cynthia has worked for the top brokerages in the country, including Corcoran and Douglas Elliman. At the latter, her strong and steady performance growth earned her the highest awards given by the firm, reserved for million-dollar producers and above. Cynthia was recruited to Berkshire Hathaway HomeServices based on her stellar track record of success in the demanding New York City market.

Today, Cynthia continues to be the broker of choice among buyers, sellers and investors in the high-end luxury market. As a native of Portugal, she counts working with international clients among her specialties, a process aided by her ability to speak English, Portuguese, Spanish and some Turkish. Cynthia’s expertise in and knowledge of the intricacies of the Manhattan market serve her clients beautifully, whether they’re moving across the park or around the world.

Born on the beautiful, subtropical island of Madeira, Cynthia has resided in New York City since her teens. She married her high school sweetheart and raised two children during a 25-year stint on the Upper West Side. Her daughter Deniz attended Churchill School and Institute of Technology, and her son Devin attended Poly Prep and Trinity College. Cynthia recently welcomed her first grandchild, Olivia. She also counts Milo, her Havanese four-legged best pal, among the loves of her life.

Today, Cynthia and her husband reside in Midtown East. A believer in giving back, she’s a proud supporter of Smile Train and the Hilde Back Education Fund, a Kenyan charitable organization that helps children from low-income families complete their secondary school education. When she’s not working or traveling, Cynthia loves to spend family time at the home they’ve owned in Fairfield, Connecticut, since 2004. The family also owns a summer residence in her husband’s native town of Çeşme, a Turkish resort enclave west of Izmir. Cynthia frequently revisits her native Portugal to take in its gorgeous scenery and enjoy her favorite Portuguese food, including Bacalhau à Gomes de Sá and Pastéis de Nata.

Reach out to Arrange a Private Consultation

Cynthia is always readily available to speak with you about finding the perfect home or about selling or investing in properties. Reach out and you’ll see for yourself how much of a natural fit Cynthia is for you. CynthiaKeskinkaya@bhhsnyp.com

TESTIMONIALS

“Cynthia is a rare and special agent. She knows the market and has a keen insight into people. She has the ability to listen and advise clients through the process of making decisions. Cynthia is reliable, a great communicator and stays connected. What more could you want.”

“Your honesty and trustworthiness in our past 5 real estate transactions has been most appreciated. Your communication, negotiating skills and your ability to be assertive when needed has had a beneficial impact on us. In this volatile real estate market, you have diligently kept us informed of your extensive knowledge of Manhattan’s realty market analysis. It is of great comforting assurance to know that we have you to work with in the utmost professional manner. We look forward to working with you on future real estate transactions and wish you the best in all of your endeavors.”

“Our family has worked with Cynthia four times over the last five years! She sold two apartments and bought two apartments for us, always with exceptional honesty, diligence, and market knowledge. She knows what is happening in the market and always provided excellent advice on what offers to accept, when to stop negotiating, and what apartments would fit our needs. We are very pleased with Cynthia’s advice and would recommend her highly to anyone thinking or buying or selling a Manhattan property.”

“We have worked with several brokers in NYC and Cynthia was by far the best! She organized a great photo shoot at our place, organized an open house quickly, and sold our apartment in 2 weeks. We also proactively used her connections to find us a pocket listing. She is an outstanding broker.”

“I worked with Cynthia and her team in finding an apartment in New York City. They were very helpful, professional, and friendly. I had an excellent experience and I recommend them highly for their customer service and integrity.”

JACQUELINE S. HHHHH

M D HHHHH

G. EVERETT HHHHH

MICHAEL C. HHHHH

A. CHIWARA HHHHH

CYNTHIA JACINTA KESKINKAYA IN THE NEWS

RECENTLY SOLD PROPERTIES

35 Hudson Yards #6401, New York, NY – $6,528,750

200 East 84th Street #18B/19B, New York, NY – $3,015,000

411 West End Avenue #7DE, New York, NY – $2,600,000

1474 Third Avenue #2N, New York, NY – $1,990,000

200 East 66th Street #E1707, New York, NY – $3,100,000

60 West 68th Street #11A, New York, NY – $2,750,000

1474 Third Avenue #12N, New York, NY – $2,195,000

I engaged Cynthia based on her responsiveness, good ideas, and her record in NYC real estate. The day she launched the listing ended up being one of the worst days in stock market history and the beginning of the long Covid-19 ordeal and a terrible time to sell in NYC. It was a beautiful apartment but it was on the ground floor, had a higher than average maintenance, and a few other aspects that made it challenging. But Cynthia met those challenges with determination, patience, and positivity. The whole ordeal took a year and a half and involved 4 different potential buyers, including one that went all the way through the board approval process and was turned down. But Cynthia kept whacking the obstacles out of the way like Wonder Woman, and finally found the buyers she recognized as the ones we had been waiting for all along. It was no fun for my wife and I to have moved out of the city and still be in an expensive limbo for so long but Cynthia was encouraging, positive, and helpful to us the whole way through. I strongly recommend her to anyone selling property in NYC!

Loren S. HHHHH

Cynthia Jacinta Keskinkaya

Licensed Associate Real Estate Broker

BERKSHIRE HATHAWAY HOMESERVICES

590 Madison Avenue New York, NY 10022

Office: (646) 677-1068

Cell: (917) 885-1777

cynthiak@bhhsnyp.com

jacintacynthiamkeskinkaya.bhhsnyproperties.com

A NAME REVERED WORLDWIDE

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”

Warren Buffett Chairman and CEO Berkshire Hathaway, Inc.

TWO POWERFUL BRANDS COMING TOGETHER

Our parent company, HomeServices of America, an affiliate of Warren Buffett’s Berkshire Hathaway, is the nation’s largest, full-service real estate brokerage firm. HomeServices of America expanded its business model to include real estate brokerage franchising in 2012 and has the most respected and valued real estate company in the market: Berkshire Hathaway HomeServices.

50,000+ agents | 1,500+ offices | 47 states

12 COUNTRIES & 3 CONTINENTS

United States, Canada, Mexico, Europe, Middle East, India & Bahamas

DUBAI, UNITED ARAB EMIRATES

SAN MIGUEL DE ALLENDE, MEXICO

LONDON, ENGLAND

PROVEN RESULTS

We know that performance and reputation matter. To better serve you, we are continuously improving how we do business and earning recognition on local, national, and global levels.

THE #1 REAL ESTATE BROKERAGE NATIONWIDE

HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides, based on the annual Real Trends 500.

REAL ESTATE BRAND OF THE YEAR

Berkshire Hathaway HomeServices is the 2020 Real Estate Agency Brand of the Year and the Most Trusted Real Estate Brand based on the results of the Harris Poll.

WORLD’S MOST ADMIRED COMPANIES

1. Apple 6. Berkshire Hathaway

2. Amazon 7. Alphabet

3. Microsoft 8. JPMorgan Chase

4. Walt Disney 9. Netflix

5. Starbucks 10. Costco Wholesale

MANHATTAN FLAGSHIP OFFICE LEADERSHIP

Berkshire Hathaway HomeServices New York Properties opened its flagship office at 590 Madison Avenue in 2017. Led by industry icons Steven James, Diane Ramirez and Brad Loe, the 75 sales associates work closely with the New England and Hudson Valley Properties offices and agents.

BRAD LOE Executive Vice President & Sales Director, BHHS New York Properties

DIANE RAMIREZ Chief Strategy Officer, BHHS New York Properties

STEVEN JAMES President & CEO, BHHS New York Properties

LUXURY REDEFINED

As one of the nation’s foremost real estate brokerages and prestigious brands, Berkshire Hathaway HomeServices brings modern luxury, a global presence, and an elite experience to our clientele.

AN EXEMPLARY TRACK RECORD DISTINGUISHED BY

LOCAL EXPERTISE

VAST GLOBAL CONNECTIONS

ADVANCED TECHNOLOGY

UNIQUE REPRESENTATION

• BROWNSTONE

• COOPERATIVE

• CONDOMINIUM

• HIGH-RISE

THE PERFECT SHOWCASE FOR MANHATTAN HOMES

We deliver maximum exposure to qualified prospects through integrated marketing plans that highlight the unique qualities of your property.

Each marketing strategy is custom-tailored to individual properties, ensuring the right resources are deployed to achieve your goals.

REMARKABLE RESULTS FOR REMARKABLE HOMES

YOU DESERVE A LUXURY EXPERIENCE

Berkshire Hathaway, Inc. resonates as a trusted brand with affluent buyers and sellers worldwide. Our name opens doors of opportunity, exposing your home to an exclusive audience courtesy of our carefully curated marketing strategies.

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

WARREN BUFFETT Chairman and CEO Berkshire Hathaway, Inc.

COMPOSING the story that brings your home to life

GLOBAL REACH

Our international syndication strategy showcases your home to the most affluent buyers.

BHHS.COM

Where millions of buyers begin their international home search.

REALTOR.COM

Hosted by the National Association of REALTORS ® featuring a vast range of nationwide listings.

THE

WALL STREET JOURNAL

Highlights the most luxurious homes in print and online editions of this world-renowned publication. In addition to displays on the website’s Real Estate section, listings are featured in the WSJ across Europe, Latin America, and Asia.

FINANCIAL TIMES OF LONDON

Luxury listing exposure to a readership of over one million affluent subscribers.

MANSIONGLOBAL.COM

Features $1 million+ listings in three global editions –English, Chinese, and Spanish- with more extensive coverage of properties valued over $7 million.

BARRON’S

Widely-read financial publication with strong appeal to high-income property investors.

PENTA

Delivers inspiring luxury lifestyle and wealth content including exclusive real estate features.

PROPGOLUXURY.COM

The only US-based online real estate company in Asia and the fastest growing luxury property site in the China and Asia Pacific region.

JUWAI.COM

The number one real estate portal in China for those searching for homes abroad.

DIGITAL MEDIA STRATEGY

We generate qualified buyer leads for your home using an evolving SEO strategy, artificial intelligence technology, carefully crafted messages, and expert design across all digital platforms. Our in-house creative team promotes our brand and your listing with:

• Geographical and behavioral digital advertising

• An exclusive buyer-match network

• State-of-the-art social media resources

• Virtual tours and consultation

30 MILLION+ VISITORS ANNUALLY

1 BILLION BRAND IMPRESSIONS ANNUALLY

160 MILLION

CUSTOMERS AROUND THE GLOBE

BHHS.com | BHHSNEProperties.com

BHHSNYProperties.com | BHHSHudsonValley.com

• Email marketing

• Global Syndication

• Professional image/video resources

• Custom property microsites

MAXIMUM EXPOSURE

REBNY DISTRIBUTION

RLS IDX is a collaborative Agreement which displays our exclusive listing across all REBNY Internet Data Exchange (IDX) - participating firms’ websites ensuring ever wider exposure to potential buyers working with other firms. Apartments.com is the leading online apartment listing website offering renters access to information with more than 1.1M listing available.

HomeFinder is part of the top 5 sites for streaming home searches from sales to rentals including foreclosure and rent to own homes.

REA Group is the No. 1 digital advertising company specialized in residential and commercial Real Estate

UrbanDigs is a premier real estate service provider for Manhattan and Brooklyn offering local analytics, personalized reports, and relevant insights.

Chalk Digital is a dedicated digital advertising partner for BHHS Sales Executives with a FREE week of listing ads, shown to potential homebuyers within a 15-mile radius on social, premium mobile & desktop sites, and phone apps.

Property Shark is a nationwide data provider of in-depth information on any US commercial and residential property.

PropertyNest is a one-stop shop, from home services, and improvement needs, with tips and insights on how to improve a credit score, qualify for mortgage and more.

Luxury Real Estate is recognized worldwide by industry leaders as the premier luxury home search site and magazine proving access to international estate and property listings.

EXCLUSIVE PARTNERSHIPS

NETJETS

Our exclusive partnership with NetJets, the global leader in private aviation, provides access to a personalized travel experience with exceptional service, immeasurable flexibility, and unmatched reach to international destinations.

PINNACLE

Pinnacle & Pinnacle Forward services- Powered by Zoom Casa, allow clients to update their homes to maximize value and minimize time on the market. A dedicated design team is on hand to handle projects from major renovations to professional staging. To further ease the buying and selling process, the Pinnacle Forward program unlocks home equity on a current residence to provide the capital clients need to purchase a new home – before the current residence is sold!

DOYLE AUCTION HOUSE

Auctions are an efficient and effective way to present a property to the broadest audience of buyers globally. Buyers know the property will be offered for competitive bids on a set date and promoted across multiple platforms to attract the maximum number of offers.

DAY ONE

Your home will receive the most online views the moment it goes live on the market. Our exclusive BHHSconnect system, built using marketing technology, takes immediate

action to reach likely buyers using social media, email, online marketing, print media, and direct communication with real estate agents.

Professional PHOTOGRAPHY

Taken of home

Digitally rendered FLOORPLAN

Created

Your Home Shared WITH NATIONAL & INTERNATIONAL Real Estate Websites

Your Home shared to SOCIAL MEDIA

DIGITAL LISTING ADS on the web, Facebook, and Instagram

Customized LISTING BROCHURE

Radius JUST LISTED POSTCARD

Ecard sent out to TARGETED Real Estate Agents

FIRST 24 HOURS

PRICING RIGHT TO SELL QUICKLY

Make the right first impression. Your home’s price will set the tone for how agents and buyers will assess your property. A home priced correctly directly impacts the length of time it spends on the market.

PRICE TOO HIGH

This home is likely to linger on the market.

PRICE NEEDS ADJUSTMENT

Not perceived as a good buy.

REASONABLY PRICED

In

COMPETITIVELY PRICED Will attract offers faster.

QUICK-SALE PRICED Will attract offers faster.

PRINT MEDIA STRATEGY

Print advertising remains a vital component of our marketing strategy to reach mature, affluent buyers. We leverage local listing exposure and our brand presence throughout publications worldwide.

OUR PRINT PLACEMENTS REACH 2.1 MILLION READERS PER DAY

PUBLIC RELATIONS STRATEGY

Each home’s story is carefully curated, with potential exposure in:

• Local print and online publications

• Our Company Blog

• Social media & social media advertising

• The Wall Street Journal

• Mansion Global

• New York Times

• The Week

We operate with the utmost discretion, putting you in control of the details we share about your home.

COMPARATIVE MARKET ANALYSIS

A Comparative Market Analysis (CMA) is the strongest tool we use when estimating the potential selling price for your home. Thanks to our strategic partnership with data powerhouse Perchwell, Berkshire Hathaway HomeServices New York Properties agents are empowered with detailed analysis of comparable homes in your area. Using the valuable information, we will assist you in determine an attractive, yet realistic price for your home.

A Comparative Market Analysis highlights these types of homes in your neighborhood:

ACTIVE LISTINGS

These homes are currently competing with yours for the attnetion of buyers. While it is very important to review homes that are on the market, keep in mind, these homes have not yet received an acceptable offer.

UNDER CONTRACT

Homes that have received an accepted an offer give a good indication of realistic pricing.

SOLD

Looking at recent sales prices in your neighborhood provides the best foundation in determining your home’s most accurate market value. Once adjustments are made for square footage and features, we can make a qualified recommendation for the asking price of your home.

EXPIRED

Homes that have gone through the agreed-upon listing period without selling may be in poor condition or received little marketing attention. Most likely, the home was priced inappropriately for the market.

ENSURING A SEAMLESS AND SECURE TRANSACTION

We adhere to the highest levels of privacy and service. From lending to insurance, closing to moving, we have a vested interest in protecting your data. We verify each transaction at every stage to ensure a seamless and trustworthy experience.

FAMILY OF

SERVICES

WHAT GUIDES US

Buying a home is more than an exchange of property — it is a significant investment in your future and a complex transaction for both buyers and sellers. We recognize the level of trust we must instill in our clients and strive to ensure transparency, discretion, and respect throughout each interaction. We hold ourselves to the highest standards to earn your trust and business.

Our commitment to partnership and our guiding principles are best illustrated by our commitment to the Sunshine Kids Foundation, dedicated to providing life-affirming experiences for children with cancer. The participation level of our employees and sales professionals has consistently made us one of the most engaged partner brands across the nation.

OUR VALUES

4.2 MILLION+ IN DONATIONS TO THE SUNSHINE KIDS

99.5% OF OUR CLIENTS WOULD CHOOSE US AGAIN *

*based on 2021 customer satisfaction surveys.

Berkshire Hathaway HomeServices aspires to be the world’s most highly respected real estate firm, committed to providing exceptional experiences.

GROWTH

The Berkshire Hathaway name conveys quality, stability, and teamwork. Investment in ourselves and our clients is how we leverage the halo effect of Berkshire Hathaway HomeServices’ reputation for long-term growth.

RELATIONSHIPS

Our culture is our competitive advantage, and our culture is centered on people. The connections we make within our company, with our clients and co-broke agents set an unparalleled baseline of trust and integrity across our business.

AUTHENTICITY

Our words and actions align with our beliefs and values as individuals and as a Berkshire Hathaway HomeServices community in order to live our brand and affect change.

COMPASSION

Our brand, culture, and values are built on the people within the communities we serve. Our commitment to sharing empathy with our clients and each other is the foundation of our success.

EMPOWERMENT

Through education and information, we empower ourselves and those around us. We believe in not only ongoing personal education and relevant industry trends but also in sharing what we’ve learned for the benefit of our business, clients and communities.

SERVICE

Service isn’t only a value. It’s our job. Creating a positive experience with those with whom we are connected is critical to our success in business and as global citizens.

VALUES ABOVE ALL ELSE

OUR VISION IS TO BE THE MOST HIGHLY RESPECTED REAL ESTATE FIRM COMMITTED TO PROVIDING EXCEPTIONAL EXPERIENCES.

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We look forward to our partnership with you.

Steven James President & CEO Berkshire Hathaway HomeServices New York Properties