STATE OF THE DISTRICT 2018
We exist to promote quality cultural, residential, and economic development.
Uptown Greenville is the downtown development organization for the city of Greenville. In 1984, Uptown Greenville was created by a joint act between the City, County, and Chamber of Commerce. Uptown Greenville is the voice of the downtown.
2%
98%
2.29%
TOTAL LAND MASS UPTOWN OCCUPIES IN CITY LIMITS
13%
87%
13%
TOTAL PROPERTY TAX UPTOWN GENERATES FOR CITY
Uptown District: 373 acres Current tax value: 1,123,178,075 Tax Rate: 0.52% Total Generated Property Tax Revenue: $4,244,052 Total Generated Property Tax for entire City in 2018: $32,750,000 *Excluding ECU and using Uptown, Dickinson, and River districts property tax values
This report highlights private and public investment in and around Greenville’s Central Business District, Uptown Greenville. All figures are best estimates. Dates indicated in the planning and design phases may be adjusted. Thank you to The Overton Group for helping with statistics. Design: Ryan Webb Photos: Aaron Hines, City of Greenville, Uptown businesses
UPTOWN GREENVILLE
10 X 6 block
area including Town Common, 10th St., Dickinson Ave., and some parts of ECU
17% increase
in tourism related expenditures Over the last 5 years in Pitt County GREENVILLE-PITT COUNTY CONVENTION AND VISITOR’S BUREAU
BENEFITS OF CREATIVE PLACEMAKING Increased social connection and engagement of residents and businesses Improved sense of place that reflects the community’s culture
Creative Placemaking and Health
Increased project value Improved economy of the area Improved youth engagement Improved community health Participants in L.A.’s CicLAvia.
SEBASTIAN AUER
CREATIVE PLACEMAKING STRATEGIES animate public and private spaces—bringing people together and providing opportunities for physical activity and community interaction, strengthening individuals, families, and neighborhoods. An example is CicLAvia, in Los Angeles, California, an initiative that temporarily transforms public roads into auto-free zones, enabling people to walk, run, skate, or bike freely on city streets. The program has helped promote physical activity, improve air quality, and foster diversity and inclusiveness by bringing people of different backgrounds together. About 45 percent of surveyed attendees indicated that, had it not been for CicLAvia, they would not have been physically active that day.
Enhanced community pride
SOURCE: URBAN LAND INSTITUTE
Best Practices in Creative Placemaking CREATING A
SENSE OF PLACE
Optimizing the benefits of creative placemaking, and ensuring that all stakeholders share in its rewards,
requires the skillful application of best practices. Ten best practices for real estate leaders and practitioners, gleaned from lessons learned on many projects, include the following: BEGIN WITH THE END IN MIND. Envision what you would like to see—artfully designed buildings, an inclusive community, gathering places that promote health, for example—but also what you do not want to see, such as displacement of existing residents, a lack of diversity, or exclusionary housing. Set no limits on the possibilities for combining art and culture with the built environment.
1
ENGAGE LOCAL ARTISTS. Find and recruit artists in the local community, including visual artists, performing artists, poets, writers, musicians, designers, chefs, and other “creatives.” Consult local arts organizations and local and state government art councils to find local artists.
4
GREENVILLE PUBLIC ARTS
Stakeholder Benefits of Creative Placemaking
••• ••• 5 ••• ••• 2 2017 2018
BRING IN ARTISTS AND THE COMMUNITY EARLY. Timing is everything. Art and culture need to be central and core to the project’s design. Early engagement of
3 projects
UNDERSTAND AND ARTICULATE STAKEHOLDER BENEFITS. Explore how art and culture can contribute to both the social and economic vitality of the project. Be prepared to discuss benefits from various points of view. Focus on communi-
9 projects
DEVELOPERS + PARTNERS • Increased market value • Lower turnover • Faster lease up • Stronger community buy-in • Faster approval cycle • Greater market recognition
GOVERNMENT
COMMUNITY
Gains in: • Tax revenues • Job growth • Public safety
Improved: • Health outcomes • Economic outcomes • Social outcomes
SOURCE: URBAN LAND INSTITUTE
IDENTIFY THE CRITICAL SKILLS NEEDED TO DELIVER ON PROJECT GOALS
7
MAINTAIN A LONG VIEW. Don’t stop when a project is built. Incorpo-
9
executive board MICHAEL GLENN Jefferson’s Chair WAYNE CONNER Vidant Health Vice Chair STEPHANIE HINNANT The Hilton Treasurer BRAD HUFFORD Pitt County Development Commission Growth Committee Chair TANDI MAHN DAP House/Christy’s Events and Branding Committee Chair
ALBI MCLAWHORN MHA Works Membership and Advocacy Committee Chair SCOTT SENATORE Vidant Health Foundation At-Large SHARIF HATOUM StillLife Enterprises At-large RYAN WEBB Greenville Times/ Seven by Design Ex Officio
board of directors ANDREW SCHMIDT Greenville-Pitt Convention and Visitors Bureau
BRET OLIVERIO Sup Dogs
WILLIAM BAGNELL East Carolina University
KEN GRAVES City of Greenville
CHRIS RICHARDS Wells Fargo
KELLY BOUTILIER Starlight Café and Moxie Pop
JUMAIL BLOUNT Clear Focus Media Group
JUSTIN COX Smashed Waffles
MIKE MCCARTY Taft Development Group
ALLEN THOMAS Global Transpark
MARK GARNER Rivers and Associates
TONY KHOURY The East Group
TROY DREYFUS Pirate Radio
RACHEL WHITTEN HighClick Media
JERMAINE MCNAIR NC Civil
ALLISON SWART Pitt County Health Dept.
STACI MOYE Moye Corp
KATHY HOWARD Greenville Utilities
LEO CORBIN Greenville-Pitt Chamber of Commerce
staff BIANCA SHONEMAN President and CEO MEREDITH HAWKE Director of Events and Branding
LAURA HOLTZMAN Membership and Advocacy Manager
GATHER TOGETHER GROW TOGETHER Whether you live here or visit for entertainment, the downtown district or in our case, Uptown, is the heartbeat of any great place. We celebrate our successes of 2018 while not forgetting the challenges of getting us here. Greenville is primed for big growth citywide, especially Uptown. Attracting and retaining talent is a priority for sustaining growth and we can’t do this alone. Our community partners including Vidant, East Carolina University, and the City of Greenville make our strides possible while our unique business mix fuels the momentum. PirateFest 2019 is slated to be another exciting kickoff to Spring, this year’s festival coincides with ECU’s Pigskin Pigout, it’s sure to be a big event showcasing our town and gown relations. So whether you’ve dined Uptown, enjoyed a locally brewed beer, taken in some live music, or even considered living in the district, your contribution large or small helps propel us forward. Thank you for your support in our mission to be bigger and better!
Michael Glenn, Chairman
edian)
3
Uptown Contact Information
Focus Properties
Retail Strategies has a catalogue of retail commercial real estate properties in this market.
2018 Market Profile
Retail Strategies has a catalogue of retail commercial real estate properties in this market.
Bianca Shoneman Director
For more information, please contact the Portfolio Bianca@uptowngreenville.com Director and/or Retail Development Director listed 408 S Evans Street, Suite 102 on the front of this guide. Greenville, NC 27858
For more information, please contact the Portfolio Director and/or Retail Development Director listed on the front of this guide.
ESRI MARKET PROFILE PROVIDED BY RETAIL STRATEGIES 252.561.8400 growgreenvillenc.com uptowngreenville.com pittcountync.gov
Demographics
Household Income (Average) Population
(10 Minute Drive Time)
Number of Households
Average Age
Growth Rate
Household Income (Median)
$59,340 40,571 $40,463 5.70% 95,426 33.8 NORTH CAROLINA Uptown District
Daytime Population 157,080 Major Employers Company Name
Employees
Vidant Medical Center East Carolina University
6,560 5,750
Pitt County Public Schools City of Greenville Pitt Community College
3,650 1,132 1,100
County of Pitt Physicians East Convergys Wal-Mart Greenville Utilities Commission
(10 Minute Drive Time)
Children at Home
5,511
Retired/Disable persons
8,802
901 615 530
Homemakers
17,808
470 456
Student Populations
63,624
Work at Home
1,450
Employed
56,051
Unemployed
3,833
Household Income (Average)
$59,340
Number of Households
40,571
Growth Rate
5.70%
GROWTH Daytime Population 157,080 OPPORTUNITY CATEGORIES
(10 Minute Drive Time)
Children at Home
ENTERTAINMENT & ARTS
SPECIALTY GROCERY
Retired/Disable persons
8,802
Homemakers
17,808
Student Populations
63,624
Work at Home
1,450
Employed
56,051
Unemployed
3,833
Focus Categories
HEALTH & WELLNESS
The top categories for focused growth in the municipality are pulled from a combination of leakage reports, peer analysis, retail trends and real estate intuition. 1 MileRetail Radius 3 efforts Mile Radius 5 Mile Radius DEMOGRAPHIC PROFILE Although these are the top categories, Strategies’ are inclusive beyond theEstimated defined list. Let us know how we can help you57,757 find a site! 2018 Population 13,164 103,422
Daytime Population Median HH Income Number of Households
64,888 $26,649 4,104
127,896 $35,198 24,254
Specialty Health & 5 Minute DT Restaurants 10 Minute DT Grocery Wellness 2018 Estimated Population 27,262 95,426 Daytime Population Median HH Income Number of Households
100,136 $29,106 10,178
157,080 $40,463 40,571
Follow us!
161,739 $40,916 43,459
15 Minute DT 136,412 181,517 $44,505 55,731 *Source: STI PopStats
Building a 24-hour economy
Greenville, NC
5,511
Health & Wellness
Specialty Grocery
HOTEL
Restaurants
Follow us!
2018 NEW BUSINESSES Luna Pizza Ford + Shep Stumpy’s Hatchet House Whirligig Stage Michael Brandon Styling Jack Brown’s Beer and Burger Joint Toy Phactory Pitt Pirates Robotics
PUBLIC PROJECT OF THE YEAR The GK Butterfield Transportation Center is a centrally located transfer facility where local and regional transportation services can connect. The Greenville Area Transit system (GREAT bus system), Pitt Area Transit (PATS), Amtrak Connector, and Greyhound each utilize the facility for connections along with taxis and shared ride services. Airport, medical, and hotel shuttles could locate there with future rail service also being a possibility.
Halo Home The Loft @ StillLife Sup Dogs Rooftop Jenni K on 5th CryoFit NC The Keynote Angus Grill Art and Sole Nog Pop Up
WELCOME ABOARD
PEOPLE’S CHOICE HONORABLES
PEOPLE’S CHOICE
LUNA PIZZA
Pitt Pirates Robotics
The Loft @ StillLife
‘16
97
256
710
‘17
JOB GROWTH Since 2014
‘18 104
‘15 130
123
‘14
#weareuptown
GATHER TOGETHER 2015 2016 2017 2018 Freeboot Friday 25,000 25,000 28,000 30,000 PirateFest 30,000 30,000 30,000 35,000 First Friday Artwalk 4,000 4,000 4,000 5,000 Umbrella Market SpazzFest St. Patrick’s Day
8,000
Greenville Gives
10,000
14,000
2,000
2,000
2,000
2,000
2,000
3,000
3,500
2,000
1,500
2,500
3,000
4,000
Greenville Grooves 0 Color Vibe Run 0 Dickinson After Dark
12,000
0
600
800
600
1,200
2,000
——
8,000
6,000
6,000
NEW EVENTS
Doggie Jams 3,500 Xfearience 2,500 Community Youth Arts Festival 3,000 INCREASE IN
ECU’s GradBash 2,000 EVENT ATTENDANCE
▲26%
Batter Up’Town 2,000 Concert on the Common
PARTNER ORGANIZATIONS ADDED FOUR NEW LARGE-SCALE EVENTS
6,000
72,500 79,100 85,950 117,600
Why density matters: Property taxes are the backbone of county and city revenue. Efficient property tax production has a direct impact on the availability of funds to repair roads, provide quality education, and maintain adequate public services. Identifying development that packs a financial punch is critical to cultivating community wealth.
Real Estate Values
25% increase in
The “Per Acre� analytic as a unit of productivity is relevant because cities and counties are finite areas of land, and how that land is used has a direct impact on municipal coffers. This metric normalizes overall revenues and tax values into a direct comparison, utilizing land consumed as a unit of productivity.
615,000 SqFt Residential units delivered or under construction
per acre value
Units delivered in 2018: 814 Units to be delivered in 2019: 609
Student housing complexes occupancy rate
91.19% Uptown district — 84% outside Uptown
2017 2018 $1.2 M per acre average value transaction
$1.6 M per acre average value transaction
35,781 SqFt
preserved and rehabilitated buildings
Over $3.1 M
in renovations to preserve the built environment
Over $661.5 M invested since 2010
tar river
X
town common
INVEST Completed
post office
B
J river district
New Construction Planned
court house
=
west greenville neighborhood
Q
R S O VT L M H W < I
b
dickinson avenue arts district
c
city hall
K C Y D; five points plaza
a 9
U
library
E
G
F
east carolina university
N :
P
Z
8
d Completed
1. First Street Restriping ($1 M) 2010 PUBLIC 2. Fourth Street Parking Deck ($5 M) 2015 PUBLIC 3. Superblock ($2 M) 2015 PUBLIC/PRIVATE 4. Cotanche/Reade Streetscape ($1 M) 2010 PUBLIC 5. The Boundary ($42 M) 2015 PRIVATE 6. Federal Courthouse ($4 M) 2013 PUBLIC 7. DAP House/Trollingwood Brewery ($1 M) 2016 PRIVATE 8. A Time for Science ($2 M) 2014 PUBLIC/NON-PROFIT 9. Trillium Headquarters ($1.1 M) 2017 PRIVATE 10. Uptown Brewing Co. ($1 M) 2017 PRIVATE 11. Pitt Street Brewing Co./Lofts ($2.2 M) 2017 PRIVATE 12. Smashed Waffles/Lofts ($400 K) 2017 PRIVATE 13. Jeffersons Florist ($550 K) 2016 PRIVATE 14. Whirligig Stage ($175 K) 2018 PRIVATE
tar river university neighborhood
15. ECU Student Union ($120 M) 2019 PUBLIC 16. Gather Uptown ($30 M) 2018 PRIVATE 17. Transportation Center ($8 M) 2018 PUBLIC 18. Dickinson Lofts/University Edge ($32 M) 2018 PRIVATE 19. DA Farmers & Makers Market (350 K) 2018 PRIVATE 20. StillLife ($1.1 M) 2018 PRIVATE 21. Ford + Shep ($500 K) 2018 PRIVATE 22. Luna Pizza ($250 K) 2018 PRIVATE
Under Construction
23. Town Common ($2 M) 2018 PUBLIC 24. State Theatre ($2.2 M) 2018 PRIVATE 25. 10th Street Connector ($37 M) 2018 PUBLIC
26. Proximity ($54 M) 2019 PRIVATE 27. Town Creek Culvert Project ($38 M) 2020 PUBLIC 28. Science and Technology Building ($90 M) 2020 PUBLIC 29. ECU Uptown 209 2020 PUBLIC 30. 800-900 Block of Dickinson ($3.1 M) 2020 PRIVATE
Planned
31. ECU Student Serv/Parking Deck ($60 M) 2023 PUBLIC 32. Hotel ($17 M) 2019 PUBLIC/PRIVATE 33. City Parking/Imperial Site ($1.5 M) 2018 PUBLIC/PRIVATE 34. Dickinson Avenue Improvements ($12 M) 2018 PUBLIC 35. ECU Millenial Campus ($90 M) 2019 PUBLIC
COMMUNITY SUPPORTERS
WWW.UPTOWNGREENVILLE.COM
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