State of the District 2017

Feet on the Street

STATE OF THE DISTRICT 2017

We exist to promote quality cultural, residential, and economic development.

Uptown Greenville is the downtown development organization for the city of Greenville.

In 1984, Uptown Greenville was created by a joint act between the City, County, and Chamber of Commerce. Uptown Greenville is the voice of the downtown.

UPTOWN GREENVILLE

10 X 6 block

400%

area including Town Common, 10th St., Dickinson Ave., and some parts of ECU

2015-2018

RESIDENTIAL POPULATION ‘16 ‘15 545

1200

‘19 2643

‘18 2034

‘17 1210

This report highlights private and public investment in and around Greenville’s Central Business District, Uptown Greenville.

All construction figures are best estimates. Dates indicated in the planning and design phases may be adjusted, as the project needs change.

Thank you to The Overton Group for helping with statistics.

Design: Ryan Webb

Photos: Josh Vaughan, Red Shark Digital, Carley Page

• FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSI

BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEA

Feet on the Street

GATHER • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIEN

UPTOWN ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVI

615,000 sq ft

INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILI

DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUT

• HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SI

Residential Under Construction

RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABI

1,433 UNITS

• CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBI

• WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FU

ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FIS

824 units opening in 2018

IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAN

AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVER ANTICIPATED DELIVERY: June 2018

• MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBI Owner: Rael Corp RESIDENTIAL • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTM Architect: BSB Design Units: 420

Contractor: Atlantic Corp• ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSI • FISCAL IMPACT • SIZESQ • RESILIENCY • FUN Residential FT: 140,000 • ACCESSIBILITY THE

Stories: Five •Retail: 0 BRAND • AFFORDABILITY CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • PROXIMITY FUN • ECONOMIC OUTPUT • HEA Estimated Investment: $44 M

• DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIEN Parking: Structured (400-spaces)

ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVI

INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILI

DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUT

• HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SI

DICKINSON LOFTS/

RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABI UNIVERSITY EDGE

• CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBI

• WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FU

ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FIS ANTICIPATED DELIVERY: June 2019

IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITYOwner: • WALKABILITY • DENSITY • BRAN Taft/Ward Development MIXED USED Architect:OUTPUT J. Davis • HEALTH • DIVER AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC Units: 609 units

Contractor: Taft

• MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBI Residential SQ FT: 300,000

• FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY •Stories: DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTM Five Retail: 11,000 sq ft

Estimated Investment: $54 M • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSI

Structured (600 spaces) BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE •Parking: RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEA

ANTICIPATED DELIVERY: June 2018

• DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIEN Owner: Hallmark/SeaCoast MIXED USED• ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVI ACCESSIBILITY • FUN

Architect: Dean A Wenz Contractor:•Continental INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILI Residential SQ FT: 175,000 Units: 404

DENSITY • BRAND AFFORDABILITY Stories:•Five Retail: 20,000 sq ft• CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUT

Estimated Investment: $32 M • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SI • HEALTH • DIVERSITY • MOBILITY

Surface (300-spaces) RESILIENCY •Parking: ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABI

• CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBI

• WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FISCAL IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FU

ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAND • AFFORDABILITY • CREATIVITY • INVESTMENT • FIS

IMPACT • SIZE • RESILIENCY • ACCESSIBILITY • FUN • ECONOMIC OUTPUT • HEALTH • DIVERSITY • MOBILITY • WALKABILITY • DENSITY • BRAN

executive board RYAN WEBB Greenville Times/ Seven by Design Chair MICHAEL GLENN Jefferson’s Vice Chair STEPHANIE HINNANT The Hilton Treasurer WAYNE CONNER Graham. Nuckolls. Conner.

Law Firm, PLLC Secretary BRAD HUFFORD Pitt County Development Commission Growth Committee Chair RACHEL WHITTEN The Hammock Source Events and Branding Committee Chair

ALBI MCLAWHORN MHA Works Membership and Advocacy Committee Chair JANET MULLANEY Vidant Medical Center At-Large SHARIF HATOUM StillLife Enterprises At-large MARYBETH EASON BB&T Immediate Past Chair TONY KHOURY The East Group Ex Officio BIANCA SHONEMAN President and CEO

WILLIAM BAGNELL East Carolina University CHRIS RICHARDS Wells Fargo JUMAIL BLOUNT Clear Focus Media Group MIKE MCCARTY Taft Development Group MARK GARNER Rivers and Associates TROY DREYFUS Pirate Radio JERMAINE MCNAIR NC Civil STACI MOYE SM Properties

JENNY OLIVERIO Sup Dogs

• 800+ new residents coming in 2018 • 600,000 sq ft residential new construction • 41,200 sq ft new or adaptive reuse retail space underway • 215,000 sq ft new office space planned or underway

ROGER JOHNSON City of Greenville

Over $620 million in public and private improvements have been invested in our Central Business District since 2010.

HEATH BOWMAN East Carolina University Alumni Association KELLY BOUTILIER Starlight Café and Moxie Pop TANDI MAHN Dickinson Avenue Public House JUSTIN COX Smash Waffles ALLEN THOMAS Global Transpark KANDIE SMITH Council Liason

As we welcome this new chapter, we realize we still have more work to do. 2017 survey respondents saw a need for more diverse retail, parking improvements, additional community events, and more arts and cultural opportunities.

Uptown Greenville will continue to be an advocate for clean and safe streets, community gatherings, and attractive public spaces while providing support and resources for businesses and Greenville’s economic development.

An unshakeable spirit of open-mindedness — for the next big idea — is what has established downtowns as city centers for creative thinkers and doers.

Join us!

Ryan Webb Chair

LEO CORBIN Greenville-Pitt Chamber of Commerce

staff MEREDITH HAWKE Director of Events and Branding

For more than 25 years, Uptown Greenville has led a movement to build our center city as the economic, cultural, and residential hub of Eastern North Carolina.

As 2017 comes to close, we celebrate the following growth successes:

board of directors ANDREW SCHMIDT Greenville-Pitt Convention and Visitors Bureau

FEET ON THE STREET

LAURA HOLTZMAN Membership and Advocacy Manager

edian)

0

Uptown Contact Information

Focus Properties

Retail Strategies has a catalogue of retail commercial real estate properties in this market.

2017 Market Profile

Retail Strategies has a catalogue of retail commercial real estate properties in this market.

Bianca Shoneman Director

For more information, please contact the Portfolio Bianca@uptowngreenville.com Director and/or Retail Development Director listed 408 S Evans Street, Suite 102 on the front of this guide.

Greenville, NC 27858

For more information, please contact the Portfolio Director and/or Retail Development Director listed on the front of this guide.

ESRI MARKET PROFILE PROVIDED BY RETAIL STRATEGIES 252.561.8400 growgreenvillenc.com uptowngreenville.com pittcountync.gov

Demographics

Household Income (Average) Population

(10 Minute Drive Time)

Number of Households

Average Age

Growth Rate

Household Income (Median)

$60,931 40,143 $41,520 5.92% 94,503 33.7 NORTH CAROLINA Uptown District

Daytime Population 154,956 Major Employers Company Name

Employees

Vidant Medical Center East Carolina University

6,560 5,750

Pitt County Public Schools City of Greenville Pitt Community College

3,650 1,132 1,100

County of Pitt Physicians East Convergys Wal-Mart Greenville Utilities Commission

(10 Minute Drive Time)

Children at Home

5,402

Retired/Disable persons

8,456

901 615 530

Homemakers

17,598

470 456

Student Populations

62,050

Work at Home

1,246

Employed

56,240

Unemployed

3,964

Household Income (Average)

$60,931

Number of Households

40,143

Growth Rate

5.92%

GROWTH Daytime Population 154,956 OPPORTUNITY CATEGORIES

(10 Minute Drive Time)

Children at Home

ENTERTAINMENT & ARTS

SPECIALTY GROCERY

Retired/Disable persons

8,456

Homemakers

17,598

Student Populations

62,050

Work at Home

1,246

Employed

56,240

Unemployed

3,964

Focus Categories

HEALTH & WELLNESS

The top categories for focused growth in the municipality are pulled from a combination of leakage reports, peer analysis, retail trends and real estate intuition.

1 MileRetail Radius 3 efforts Mile Radius 5 Mile Radius DEMOGRAPHIC PROFILE Although these are the top categories, Strategies’ are inclusive beyond theEstimated defined list.

Let us know how we can help you57,393 find a site!

2017 Population 13,094 102,259

Daytime Population Median HH Income Number of Households

64,442 $26,787 4,069

127,060 $35,653 24,077

Specialty Health & 5 Minute DT Restaurants 10 Minute DT Grocery Wellness 2017 Estimated Population 27,118 94,503 Daytime Population Median HH Income Number of Households

99,369 $29,272 10,113

154,956 $41,520 40,143

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159,393 $41,816 42,933

15 Minute DT 134,781 179,382 $45,572 55,030 *Source: STI PopStats

Building a 24-hour economy

Greenville, NC

5,402

Health & Wellness

Specialty Grocery

HOTEL

Restaurants

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Welcome to the neighborhood

2017 NEW BUSINESSES A Time for Science atimeforscience.org/ Blackbeard Coffee Roasters www.blackbeardroasters.com Eastern on 10th Leasing office www.easternon10th.com Gather Uptown Leasing Office gatherliving.com/gather-uptown/ Hey TVM Retailer www.heytvm.com Moxie POP www.moxiepopnc.com

Red Shark Digital

relocated to the Uptown district in 2017, bringing 14 new jobs with an average salary of $46,000.

Pitt Street Brewing Company www.pittstreetbrewing.com Red Shark Digital redsharkdigital.com Smashed Waffles www.smashedwaffles.com The Overton Group ovtgroup.com The Shave on Fifth theshaveonfifth.com The Way twitter.com/thegvilleway?lang=en

PEOPLE’S CHOICE PITT STREET

BREWING CO.

University Edge/ Dickinson Lofts Leasing office www.universityedgedickinsonlofts.com Uptown Brewing Company www.uptownbrewingcompany.com

‘16 ‘15

97

606

‘17 256

130

123

‘14

JOB GROWTH Since 2014

Placemaking 2015 2016 2017

Freeboot 25,000 25,000 28,000

PirateFest 30,000 30,000 30,000

Artwalks 4,000 4,000 4,000 Umbrella Market 8,000

SpazzFest 2,000

St. Patrick 2,000

10,000

12,000

2,000

2,000

3,000

3,500

Greenville Gives 1,500

2,500

3,000

Greenville Groves 0 600

Color Vibe Run 0 1,200

800

0

Dickinson Ave. After Dark

2,000 8,000

72,500 78,300 93,300

EVENT ATTENDANCE

▲16%

BUILDING BEDS

Creating public spaces that promote health, happiness, and well-being

60+

events a year

Supported by over 750 volunteers and partners

Ironwood

2017

Medical District

Uptown Greenville Mall

$1.562 M per acre average value transaction

Real Estate Values

Winterville

2017

2016

$25.1M

$23.4M

Total Value Real Estate Transactions

97% of property owners think owning Uptown properties is a good investment 83% plan to invest in their property in the near future *2017 UPTOWN SURVEY

2015 $3.7M

THE PROXIMITY 11,000 SQ FT SUMMER 2019

907 DICKINSON 3,500 SQ FT SPRING 2018 802-814 DICKINSON 11,700 SQ FT SPRING 2018 DICKINSON LOFTS/ UNIVERSITY EDGE 15,000 SQ FT SPRING 2018

RETAIL/RESTAURANT UNDER CONSTRUCTION

41,200 SQ FT

OFFICE

In Development

RETAIL

DICKINSON LOFTS/ UNIVERSITY EDGE 5,000 SQ FT FALL 2018

ECU ONE STOP SHOP 70,000 SQ FT SPRING 2019

OFFICE UNDER CONSTRUCTION

215,000 SQ FT

ECU SCIENCE AND TECHNOLOGY BUILDING 140,000 SQ FT FALL 2018

Over $620 M invested since 2010

tar river

O

town common

Invest

post office

Completed New Construction Planned

B

J river district court house

tar river university neighborhood

9

west greenville neighborhood

T

U W Q ZX L M H 8 < I

;

dickinson avenue arts district

city hall

: K C P Dc five points plaza

Y

library

G

a

E F

east carolina university

N b

S

R

V

= Completed

1. First Street Restriping ($1 M) 2010 PUBLIC 2. Fourth Street Parking Deck ($5 M) 2015 PUBLIC 3. Superblock ($2 M) 2015 PUBLIC/PRIVATE 4. Cotanche/Reade Streetscape ($1 M) 2010 PUBLIC 5. The Boundry ($42 M) 2015 PRIVATE 6. Federal Courthouse ($4 M) 2013 PUBLIC 7. DAP House/Trollingwood Brewery ($1 M) 2016 PRIVATE 8. A Time for Science ($2 M) 2014 PUBLIC/NON-PROFIT 9. Trillium Headquarters ($1.1 M) 2017 PRIVATE 10. Uptown Brewing Co. ($1 M) 2017 PRIVATE 11. Pitt Street Brewing Co./Lofts ($2.2 M) 2017 PRIVATE 12. Smashed Waffles/Lofts ($400 K) 2017 PRIVATE 13. Jeffersons Florist ($550 K) 2016 PRIVATE

Under Construction

14. Town Common ($2 M) 2018 PUBLIC 15. Uptown Theatre ($2.2 M) 2018 PRIVATE 16. Whirligig Stage Theater ($175 K) 2018 PRIVATE 17. 10th Street Connector ($37 M) 2018 PUBLIC 18. ECU Student Union ($120 M) 2019 PUBLIC 19. Gather Uptown ($30 M) 2018 PRIVATE 20. Transportation and Activity Center ($8 M) 2018 PUBLIC 21. Proximity ($54 M) 2019 PRIVATE 22. Dickinson Lofts/University Edge ($32 M) 2018 PRIVATE 23. DA Farmers & Makers Market (350 K) 2018 PRIVATE 24. Stilllife ($1.1 M) 2018 PRIVATE 25. Ford + Shep ($500 K) 2018 PRIVATE 26. Luna Pizza ($250 K) 2018 PRIVATE

Planned 27. ECU Student Serv/Parking Deck ($60 M) 2018 PUBLIC 28. Hotel ($17 M) 2019 PUBLIC/PRIVATE 29. City Parking/Imperial Site ($1.5 M) 2018 PUBLIC/PRIVATE 30. Dickinson Avenue Improvements ($12 M) 2018 PUBLIC 31. ECU Millenial Campus ($90 M) 2019 PUBLIC 32. Town Creek Culvert Project ($38 M) 2020 PUBLIC 33. Science and Technology Building ($90 M) 2020 PUBLIC 34. ECU Uptown 209 2020 PUBLIC

COMMUNITY SUPPORTERS

WWW.UPTOWNGREENVILLE.COM

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