Hello!
I AM A HANDS-ON, DYNAMIC ART DIRECTOR, A CREATIVE LEAD IN THE AREAS OF VISUAL CONTENT AND CONCEPT CREATION I am a highly motivated designer that takes ownership of a given project, driving all aspects of the design process, from initial concept and 3-dimensional product development, to surface design, through to final production and product approvals. I have a versatile skill set with experience in graphic design/ layout, social media opportunities and understanding of product development for retail. As Art Director of Evite, I drove all aspects of the design process, from trend forecasting and art direction for all stationery, to coordinating lifestyle content and social media marketing. I have a strong eye for color and trend, am proficient in Adobe CS, and have experience with print production and packaging. I have a strong eye for color and trend, bringing experience with product photo shoots and how to effectively direct a crew and talent from start to finish. • I showcase strong leadership skills that motivate the department and demonstrate a willingness to lend hands-on support when the team requires it. • I possess a strong understanding and familiarity of the digital, E-Commerce and social media landscapes. • I also have experience working within a start-up environment which demands one to be proactive, able to multi-task and quick to adapt.
Why
SHOULD WE WORK TOGETHER?
AN ART DIRECTOR. A STYLIST. A TREND FORECASTER. A THINKER/MAKER. A FEARLESS LEADER. AN INSPIRED PROBLEM-SOLVER. A SKILLED CRAFTSPERSON. AN EAGER COLLABORATOR WHO WANTS TO WORK WITH EXCEPTIONALLY TALENTED CREATIVES TO PRODUCE WORK OF THE HIGHEST CALIBER. I am an Art Director specializing in branding development and visual strategy for diverse, international clients. I am a self-starting, highly creative problem solver specializing in experiential design. I focus on translating creative solutions across multi-platform services, from online experiences and cobranded marketing campaigns to original broadcast content. I have 10+ years of experience leading high profile design projects, merging graphic design and branding. In the last few years, my experience had grown broader. I transitioned from creating visuals to creating ideas. I worked on not just creating the product, but SELLING the product, TALKING about the product, THROWING A PARTY for the product, and embraced blogging and instagram to SHOWCASE the product.
What
STRENGTHS DO I BRING? BRAND STRATEGY NAMING LOGO DESIGN PACKAGING PATTERN DESIGN RETAIL DISPLAYS WEB DESIGN MOTION GRAPHICS SOCIAL MEDIA PHOTOGRAPHY PHOTO STYLING
• CREATING BRIGHT AND BOLD DESIGNS I am a multidisciplinary maker, creating artwork by painting, collaging and photographing. • HAVING MY FINGER ON THE PULSE OF TRENDS, ESPECIALLY IN LIFESTYLE AND FASHION I have comprehensive awareness and interest in new media, emerging technologies, and design trends. I am especially interested in lifestyle social media, what’s trending and how to inspire connections between an audience and a product. Always participating in workshops, conferences and learning opportunities, I hold a deep curiosity about behavioral psychology and the human experience. • HAVING A GOOD EYE FOR CONNECTING CREATIVES AND DISCOVERING VISIONARY STYLE I have a great eye for connecting people with what needs to be done, growing a team to work together to create a stellar product for a resourceful budget in deadline driven environment. • INSPIRING AND LEADING JUNIOR TEAM MEMBERS I am passionate about breaking complex tasks down, teaching and guiding diverse members of my team. I lead by example, building an inspired and thriving creative culture. • WEARING MANY HATS AND JUGGLING MULTIPLE ROLES From copy writing, photography and editorial calendars to creating and editing visuals, I can manage the entire design process. I have a strong eye for photography and style, managing photoshoots and creative layouts. • BEING PROLIFIC I produce multiple concepts and solutions for diverse marketing challenges quickly and effectively. • HAVING A VERSATILE, “CAN DO” ATTITUDE I am creative in putting the pieces together and coming up with a unique solution. I do it all with a sense of humor, maturity, vision, humility, curiosity, enthusiasm, and inspiration.
EVITE POSTMARK Bringing people together through vibrant celebrations ART DIRECTION & TREND RESEARCH + SOCIAL MEDIA PROMOTIONAL MATERIALS + MARKETING CAMPAIGNS + PHOTOSHOOTS + WEBSITE DESIGN + BLOG CONTENT
Evite Postmark was launched as a brand that would elevate the Evite platform for a more sophisticated audience. My primary focus as Art Director at Evite was championing the company’s high creative standards while introducing new artists, fresh designs and creative communication concepts. While leading the in-house and freelance teams, we grew the new brand from a 5K a month venture into an over an 100,000K a month business in less than 6 months. As part of my Art Director role, I helped create the brand’s visual direction and art directed all the new designs while collaborating with the marketing team on creating story driven content. I managed the Evite Postmark “voice” online and through social media, collaborating with the Evite President and content teams on developing new social media strategies. I was then involved in designing parties and working with brands/sponsors to devise real content that went far beyond the invitation.
HELPING TRANSFORM THE VIRTUAL EVITE PARTY INVITATION INTO REAL PARTY GATHERINGS WHILE DISCOVERING DIVERSE ARTISTS AND CREATING A UNIQUE POSTMARK STYLE.
NOT NEUTRAL For Bed Bath & Beyond DESIGN + PRODUCT DEVELOPMENT + PACKAGING + RETAIL DISPLAY
NotNeutral’s vibrant collection was translated for the national audience through soaps, candles and housewares. The purchase displays were redesigned, showcasing lifestyle photography and unique patterns. A handful of fresh products were also launched with the new line. I was responsible for rethinking the retail graphics for the pop up store, highlighting the brand message and strong palette within the Bed Bath & Beyond space. Part of the new design campaign for Bed Bath & Beyond involved creating a series of graphics for a candle and soap program. The loose theme of “nature scents” such as grass, wave, twig, bloom, cloud, and vine was echoed through the colorful, modern patterns on the candle packaging. In addition to designing new products for the national chain, notNeutral was asked to come up with a system for packaging them. Using lifestyle photos of the products in conjunction with isolated profiles - while utilizing all four sides of the box to create alternate views - became the design strategy.
BLIK SURFACE GRAPHICS Taking creativity off the wall ART DIRECTION + PRODUCT DEVELOPMENT + SOCIAL MEDIA PROMOTIONS ENVIRONMENTAL GRAPHICS + PRINT PRODUCTION + PHOTOSHOOTS
Blik Surface Graphics is an online wall graphic company selling removable wall decals. As one of the original wall decal companies, Blik’s market position came from its unique artists collaborations and diverse product applications. I specialized in promoting the product across all channels including print, web, photo shoots and retail. From managing video content and creating daily social media promotions to art directing custom wall murals and finding new talent, being an Art Director at the boutique local company allowed me to take on diverse design roles. I regularly visualized and strategized online promotions and giveaways. I directed the company’s 10 year anniversary party, designing the event graphics and its subsequent social media outreach.
THE COMMONHOUSES Designing a lifestyle driven vacation home rental destination ART DIRECTION + PHOTOSHOOT + WEB DESIGN/DEVELOPMENT + SOCIAL MEDIA + COPY/CONTENT
The Commonhouses is an online vacation rental destination for several Venice Beach bungalows. I consulted with the local client on coming up with a strategy for selling the vacation home lifestyle. The client wanted to develop a website that showcased all of her properties, devising a cohesive brand that told the story of the beach houses. She wanted the website to promote the turnkey vacation home rental service as well to create a community for previous and future visitors. I art directed and orchestrated the photoshoot to create the lifestyle driven photographs for all of the promotional materials. I designed and built the website platform, creating all of the brand copy. I also initiated and art directed all of the social media platforms and email newsletter that conveyed the visual brand style.
IMLI EATS Spicing up Indian Streetfood BRAND STRATEGY + STORY DEVELOPMENT + LOGO + BRAND COLLATERAL ART DIRECTION + PHOTOSHOOTS + PROMOTIONAL MATERIALS + SOCIAL MEDIA ENVIRONMENTAL GRAPHICS
What do you get when you cross an Indian food critic and blogger, an American born Indian businessman, and a former fashion designer turned line cook? A lot of delicious client meetings! The clients had a concept for an “authentic” Indian restaurant, but needed the visuals to have their ideas come to life. The project involved creating moodboards and evoking the type of visuals that could capture “real Indian street food,” researching the fine art of Indian sign painters and the layered history of Indian walls. Avoiding cliche colors and expected imagery, the design evokes the hustle and bustle of Indian street life. Primary colors - royal reds, sky blues and golden yellows - pop off the page to showcase stars, elephants and bold geometeric block prints. Layers of texture evoke weathered, ancient walls. The messages are loud and confident, touting their services in a bold Indian fashion. It’s fun, bold and slightly cheeky, the perfect fit to the delicious food. It doesn’t take itself too seriously, as the real India is a place where anything goes and everyone competes for attention with grand promises. Too much is never enough in India.
MAVEN Selling a Fashion Forward “It Life” BRAND STRATEGY + STORY DEVELOPMENT + PRESENTATION LOOKBOOKS + MULTIMEDIA + ART DIRECTION + PHOTOSHOOTS + PROMOTIONAL MATERIALS
The Ortigas, a renown, high end developer in Manila, reached out to come up with naming, positioning, visual identity, and promotional materials for a new tower in Capitol Commons. Our concept, “The It Life,” was inspired by fashion and lifestyle branding rather than other residential branding campaigns. For implementing the concept, we decided to tell the building’s story through the eyes of an upcoming, high profile local blogger. We had to go beyond the typical branding materials for a high rise, as the tower was not built yet and the clients had a lot of competition. Rather than selling the new high-rise with the typical renderings, design details and neighborhood information, we decided to appeal to the youthful market by creating a lifestyle oriented campaign that showcases a day in the life of local blogger. We found Kim Jones, the fashionista blogger through Instagram, and connected her with our client as the new face of the marketing campaign. Naming the tower, “Maven” further told the story of a fashion maven, creating a persona for the building as Manila’s “it” girl. The visual style is vibrant, artistic and happy, mixing colorful lifestyle shots, trendy fashion vignettes and artistic watercolors.
Agnes P. AGNES IS A DESIGNER, BLOGGER AND PHOTOGRAPHER. A LOVER OF VIBRANT COLOR AND EXUBERANT PATTERNS, SHE SEEKS OUT BRIGHT PLACES AND BOLD PEOPLE. AS A CREATIVE DIRECTOR AND BRAND STRATEGIST, AGNES WORKS TO DESIGN AND GROW LOCAL BRANDS VIA LIFESTYLE PHOTOSHOOTS, SOCIAL MEDIA INITIATIVES, AND CREATIVE PARTNERSHIPS. HER FAVORITE RECENT TRAVELS INCLUDE WANDERING THE SOUKS OF MOROCCO, SOARING IN A HOT AIR BALLOON OVER KAPADOKYA, AND DISCOVERING NEW MURALS IN THE LA ARTS DISTRICT.