Imli Eats

Page 1

Imli Eats DESIGNING THE AUTHENTIC INDIAN STREETFOOD EXPERIENCE


PR EPAR ED FOR

Imli Eateries

BUSINESS CARDS & MENU DESIGN APRIL 6, 2015

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Logo

ILLUSTRATOR (VECTOR)

PHOTOSHOP (RASTER)

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Option 1

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FRONT

OPTION 1

BACK

A FESTIVAL OF TASTE Nikhil Merchant Chef de Cuisine 8435 MAIN STREET LOS ANGELES, CA 90045 323.567.8900 WWW.IMLIEATERIES.COM

OPTION 2

Nikhil Merchant Executive Chef 8435 Main Street Los Angeles, CA 90045 323.567.8900 www.imlieateries.com


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Option 2

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FRONT

OPTION 1

BACK

A Festival of Taste Nikhil Merchant Chef de Cuisine 8435 MAIN STREET LOS ANGELES, CA 90045 323.567.8900 WWW.IMLIEATERIES.COM

OPTION 2

A FESTIVAL OF TASTE Nikhil Merchant Chef de Cuisine 8435 MAIN STREET LOS ANGELES, CA 90045 323.567.8900 WWW.IMLIEATERIES.COM


agnes pierscieniak for imli eateries llc // DESIGN DEVELOPMENT 2 // 03.19.15


Nikhil FRONT

BACK

OPTION 1

Nikhil Merchant • Chef de Cuisine nikhil@imlieats.com THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 • LA, CA 90013 1.844.EAT.IMLI (328.4654) • WWW.IMLIEATS.COM

OPTION 2

Nikhil Merchant, Chef de Cuisine nikhil@imlieats.com TH E M E DA L L I O N , DOWN TOWN LOS A N GELES 3 3 4 S . M AIN STREET, U N IT # C 10 01 1 . 8 4 4 . I M L I . EATS | WWW. IMLIEATS.CO M

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BUSINESS CARD


Ashwini FRONT

BACK

OPTION 1

Ashwini N. Jhaveri ashwini@imlieats.com THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 • LA, CA 90013 1.844.IMLI.EATS (465.4328) • WWW.IMLIEATS.COM

OPTION 2

Ashwini N. Jhaveri ashwini@imlieats.com TH E M E DA L L I O N , DOWN TOWN LOS A N GELES 3 3 4 S . M AIN STREET, U N IT # C 10 01 1 . 8 4 4 . I M L I . EATS | WWW. IMLIEATS.CO M

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BUSINESS CARD


BIFOLD 5.5” WIDE X 13” TALL

Menu Design 1

FRONT

INSIDE

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BACK


BIFOLD 6” WIDE X 13” TALL

Menu Design 2

FRONT

INSIDE

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BACK


P R E PA R E D F O R

Imli Eateries DESIGN CONCEPTS AUGUST 3, 2015


DESIGN ELEMENTS VIBRANT CONTRAST COLOR POP RECTANGLES DECORATIVE BORDERS GRAPHIC TYPE


Inspiration


VISUAL DIRECTION: LAYERED, GRAPHIC TYPE & FUN LANGUAGE

INSPIRED BY STREET & TRUCK GRAPHICS


MATCH BOOKS BOLD GRAPHICS BOXES


OVER THE TOP GRAPHICS BOLD COLORS DENSITY AND LAYERING CLEVER FUN VIBRANT STYLE WEATHERED TEXTURE QUIPPY & CONFIDENT


HAND PAINTED TYPE GRADIENTS DIMENSIONAL LETTERS


ADDITIONAL GRAPHICS: TYPE PARTS & STREET GRAPHICS FLAT GRAPHICS WITH VIBRANT, COLOR POP


BRAND STRATEGY


LIKE THE STREETS OF INDIA, THE IMLI EATS BRAND IS FUN, VIBRANT & LAYERED: A MIX OF COLOR, IMAGERY & LETTERS


LOGO DESIGNS


1: GRAPHIC TYPE & DECORATION


GRAPHIC LOGOS 1

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GRAPHIC LOGOS 3

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2: GRADIENTS + DIMENSIONAL TYPE


3D LOGOS 2

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APPLICATIONS


BUSINESS CARD 1 (GRAPHIC)

IMLI NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM

THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT #C 1001 LA, CA 90013 1.844.EAT.IMLI (328.4654) WWW.IMLIEATS.COM

AGNES PIERSCIENIAK FOR IMLI EATS // CONCEPT DESIGN // 08.03.15

BUSINESS CARD

NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM

THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 LA, CA 90013 1.844.EAT.IMLI (328.4654) WWW.IMLIEATS.COM


BUSINESS CARD 2A (TEXTURED)

NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM

THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 • LA, CA 90013 1.844.EAT.IMLI (328.4654) • WWW.IMLIEATS.COM

NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM

THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 • LA, CA 90013 1.844.EAT.IMLI (328.4654) • WWW.IMLIEATS.COM

BUSINESS CARD AGNES PIERSCIENIAK FOR IMLI EATS // CONCEPT DESIGN // 08.03.15


BUSINESS CARD 2B (TEXTURED)

NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM

THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 LA, CA 90013 1.844.EAT.IMLI (328.4654) WWW.IMLIEATS.COM

AGNES PIERSCIENIAK FOR IMLI EATS // CONCEPT DESIGN // 08.03.15

BUSINESS CARD


WEBSITE HOMEPAGE 2: TEXTURE + PHOTOS

HOMEPAGE

AGNES PIERSCIENIAK FOR IMLI EATS // CONCEPT DESIGN // 08.03.15


1: FULL MURAL WALL (COLLAGE OF FRAMES)

MURAL

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ADDITIONAL DESIGNS FOR FUTURE APPLICATIONS



P R E PA R E D F O R

Imli Eateries DESIGN CONCEPTS NOVEMBER 17, 2015




OVER THE TOP GRAPHICS BOLD COLORS DENSITY AND LAYERING CLEVER FUN VIBRANT STYLE WEATHERED TEXTURE CONFIDENT




DESIGNS


GRAPHIC PATTERNS ABSTRACT PATTERNS FROM TRUCKS AND BLOCK PRINTING

GRAPHIC PATTERN

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LARGE SCALE TYPE GRAPHICS MADE IN INDIA SUPERIOR QUALITY STREET CAMPAIGN

AGNES PIERSCIENIAK FOR IMLI EATS // DESIGN DEVELOPMENT // 11.16.15



MURAL 2

MURAL


MURAL 4 L 4









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