Imli Eats DESIGNING THE AUTHENTIC INDIAN STREETFOOD EXPERIENCE
PR EPAR ED FOR
Imli Eateries
BUSINESS CARDS & MENU DESIGN APRIL 6, 2015
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Logo
ILLUSTRATOR (VECTOR)
PHOTOSHOP (RASTER)
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Option 1
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FRONT
OPTION 1
BACK
A FESTIVAL OF TASTE Nikhil Merchant Chef de Cuisine 8435 MAIN STREET LOS ANGELES, CA 90045 323.567.8900 WWW.IMLIEATERIES.COM
OPTION 2
Nikhil Merchant Executive Chef 8435 Main Street Los Angeles, CA 90045 323.567.8900 www.imlieateries.com
agnes pierscieniak for imli eateries llc // DESIGN DEVELOPMENT 2 // 03.19.15
Option 2
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FRONT
OPTION 1
BACK
A Festival of Taste Nikhil Merchant Chef de Cuisine 8435 MAIN STREET LOS ANGELES, CA 90045 323.567.8900 WWW.IMLIEATERIES.COM
OPTION 2
A FESTIVAL OF TASTE Nikhil Merchant Chef de Cuisine 8435 MAIN STREET LOS ANGELES, CA 90045 323.567.8900 WWW.IMLIEATERIES.COM
agnes pierscieniak for imli eateries llc // DESIGN DEVELOPMENT 2 // 03.19.15
Nikhil FRONT
BACK
OPTION 1
Nikhil Merchant • Chef de Cuisine nikhil@imlieats.com THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 • LA, CA 90013 1.844.EAT.IMLI (328.4654) • WWW.IMLIEATS.COM
OPTION 2
Nikhil Merchant, Chef de Cuisine nikhil@imlieats.com TH E M E DA L L I O N , DOWN TOWN LOS A N GELES 3 3 4 S . M AIN STREET, U N IT # C 10 01 1 . 8 4 4 . I M L I . EATS | WWW. IMLIEATS.CO M
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BUSINESS CARD
Ashwini FRONT
BACK
OPTION 1
Ashwini N. Jhaveri ashwini@imlieats.com THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 • LA, CA 90013 1.844.IMLI.EATS (465.4328) • WWW.IMLIEATS.COM
OPTION 2
Ashwini N. Jhaveri ashwini@imlieats.com TH E M E DA L L I O N , DOWN TOWN LOS A N GELES 3 3 4 S . M AIN STREET, U N IT # C 10 01 1 . 8 4 4 . I M L I . EATS | WWW. IMLIEATS.CO M
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BUSINESS CARD
BIFOLD 5.5” WIDE X 13” TALL
Menu Design 1
FRONT
INSIDE
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BACK
BIFOLD 6” WIDE X 13” TALL
Menu Design 2
FRONT
INSIDE
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BACK
P R E PA R E D F O R
Imli Eateries DESIGN CONCEPTS AUGUST 3, 2015
DESIGN ELEMENTS VIBRANT CONTRAST COLOR POP RECTANGLES DECORATIVE BORDERS GRAPHIC TYPE
Inspiration
VISUAL DIRECTION: LAYERED, GRAPHIC TYPE & FUN LANGUAGE
INSPIRED BY STREET & TRUCK GRAPHICS
MATCH BOOKS BOLD GRAPHICS BOXES
OVER THE TOP GRAPHICS BOLD COLORS DENSITY AND LAYERING CLEVER FUN VIBRANT STYLE WEATHERED TEXTURE QUIPPY & CONFIDENT
HAND PAINTED TYPE GRADIENTS DIMENSIONAL LETTERS
ADDITIONAL GRAPHICS: TYPE PARTS & STREET GRAPHICS FLAT GRAPHICS WITH VIBRANT, COLOR POP
BRAND STRATEGY
LIKE THE STREETS OF INDIA, THE IMLI EATS BRAND IS FUN, VIBRANT & LAYERED: A MIX OF COLOR, IMAGERY & LETTERS
LOGO DESIGNS
1: GRAPHIC TYPE & DECORATION
GRAPHIC LOGOS 1
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GRAPHIC LOGOS 3
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2: GRADIENTS + DIMENSIONAL TYPE
3D LOGOS 2
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APPLICATIONS
BUSINESS CARD 1 (GRAPHIC)
IMLI NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM
THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT #C 1001 LA, CA 90013 1.844.EAT.IMLI (328.4654) WWW.IMLIEATS.COM
AGNES PIERSCIENIAK FOR IMLI EATS // CONCEPT DESIGN // 08.03.15
BUSINESS CARD
NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM
THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 LA, CA 90013 1.844.EAT.IMLI (328.4654) WWW.IMLIEATS.COM
BUSINESS CARD 2A (TEXTURED)
NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM
THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 • LA, CA 90013 1.844.EAT.IMLI (328.4654) • WWW.IMLIEATS.COM
NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM
THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 • LA, CA 90013 1.844.EAT.IMLI (328.4654) • WWW.IMLIEATS.COM
BUSINESS CARD AGNES PIERSCIENIAK FOR IMLI EATS // CONCEPT DESIGN // 08.03.15
BUSINESS CARD 2B (TEXTURED)
NIKHIL MERCHANT CHEF DE CUISINE NIKHIL@IMLIEATS.COM
THE MEDALLION, D.T.L.A. 334 S. MAIN STREET, UNIT # C 1001 LA, CA 90013 1.844.EAT.IMLI (328.4654) WWW.IMLIEATS.COM
AGNES PIERSCIENIAK FOR IMLI EATS // CONCEPT DESIGN // 08.03.15
BUSINESS CARD
WEBSITE HOMEPAGE 2: TEXTURE + PHOTOS
HOMEPAGE
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1: FULL MURAL WALL (COLLAGE OF FRAMES)
MURAL
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ADDITIONAL DESIGNS FOR FUTURE APPLICATIONS
P R E PA R E D F O R
Imli Eateries DESIGN CONCEPTS NOVEMBER 17, 2015
OVER THE TOP GRAPHICS BOLD COLORS DENSITY AND LAYERING CLEVER FUN VIBRANT STYLE WEATHERED TEXTURE CONFIDENT
DESIGNS
GRAPHIC PATTERNS ABSTRACT PATTERNS FROM TRUCKS AND BLOCK PRINTING
GRAPHIC PATTERN
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LARGE SCALE TYPE GRAPHICS MADE IN INDIA SUPERIOR QUALITY STREET CAMPAIGN
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MURAL 2
MURAL
MURAL 4 L 4