CREATING THE “IT” DESTINATION
THE BIG IDEA
Concept:
WELCOME TO THE “IT” LIFE
FEEL IT. LIVE IT. BE IT.
WHAT IS “IT?” The IT PLACE is a visual, sensorial, conceptual and pleasure-filled adventure. The VIBRANT, MIND-OPENING environment encourages DISCOVERY AND INTERACTION. Parcel F speaks to the energetic, up and coming professionals, and encourages them to GET MORE OUT OF LIFE.
BROCHURE SAMPLE: SELLING THE “IT” LIFE
LARGE TYPE
PERSONAL VOICE BOLD COLORS THE INSIDE R’S GUIDE TO THE
It Life
“PHOTO ALBUM” COLLECTION OF PHOTOS
“THE IT GUIDE” tells the story of living the insider life. Showcasing decorating trends and lifestyle activities, the IT LIFE GUIDE follows the “it girl” and her group of friends around through their day at Parcel F. Pages are a collection of moments, brimming with vibrant patterns and colors, capturing what life will be like at Parcel F.
THE NAME
MAVEN ORIGINS: AN EXPERT IN THE FIELD: FASHION MAVEN. USAGE: “CHECK OUT MAVEN. FROM YOGA TO RUNNING CLUB, I’VE MET SO MANY FRIENDS LIVING AT MAVEN.”
MAKING IT HAPPEN
DESIGN GOALS
THE MATERIALS LOOK
COOL. COLORFUL. FASHIONABLE. TRENDY. MODERN. THE LANGUAGE IS
DIRECT. YOUNG. FUN. CONFIDENT. SHORT.
THE INSTAGRAM STORY: FINDING OUR “IT” GIRL
Living it THE EXPLORER THE VISIONARY THE SOCIALITE THE LEADER Unit Residences that cater to you. lorero videndebit andae volupta perundi ulluptio quatum elessunt venim et eriandebis di
Your It Life GET MORE OUT OF LIFE LIVING AT MAVEN
Luptatem vidis dolori dus dolupis illatia cus pedit ad mod ma nonsequ asperibust, con nis aut prorunt eum doles mi, volupta sin
LIVE IT
THE BROCHURE DRAFT
conem qui voluptiatem voloreictio in net hit enda venti cus ma quaepud anture officiur, quost, si dolorepedit haribus doloreperum quo mi, a quiatius
Home Screen
Unit Screen HOME
UNITS
AMENITIES
THE BUILDING
THE COMMONS
CONTACT
This
IS WHERE YOU WANT TO LIVE It’s all about you. the aut prorunt eum doles mi, volupta sin conem qui voluptiatem voloreictio in net hit enda venti cus ma quaepud anture officiur, quost, si dolorepedit haribus
THE EXPLORER
Living it
GET MORE OUT OF LIFE LIVING AT MAVEN lorero videndebit andae volupta perundi ulluptio quatum elessunt venim et eriandebis di
THE SOCIALITE
THE VISIONARY
THE LEADER
ANYTHING
Anytime
Amenities that give you what you want. olorero videndebit andae volupta perundi ulluptio quatum elessunt venim et eriandebis di ad quit venim et eriandeb.
VIBRANT
Vibe
An Interior Style to Rival yours. Colorful interiors full of art and pattern, filled with global touches and a curated feel.
AT YOUR
Fingertips Everything is here. dit dolorit aspedit untet es estius conecte plaut adia secus sequodis magnam fugit invento consequias aut ra ex evendusandae
Magnam fugit invento dit dolorit aspedit untet es estius cone.
THE WEBSITE
Magnam fugit invento
Magnam fugit invento
dit dolorit aspedit untet es estius
dit dolorit aspedit untet es estius
conecte plaut adia secus sequodis
conecte plaut adia secus sequodis
magnam fugit invento consequias aut ra
magnam fugit invento consequias aut ra
ex evsdsa
ex evsdsa
Copyright 2014 Ortigas & Company, Limited Partnership. All Rights Reserved.
Maven Instagram: #mymaven
info@liveatmaven.ph
THE APP
Home Screen 1 / Your Building
Home Screen 2 / Your Building
Unit Screen
Amenities Screen
SC
OR DECK PA ENE 1: OUTDO
ty deck. Since ase the Ameni Goal is to showc shoot at another location can its not built, we wing that it is ser to avoid sho and crop in clo show gathering g? Important to ing a another buildin ing drinks, throw hav irs, cha on lounge rmal bites. If we party” with info of oon ern aft le id “m multip shots let’s try to get stage the party, g out. friends hangin and s, eat , people
SHOT 1 ESSENTIAL
Model: 2 couples t Kim. be done withou ical These shots can ple who are typ peo ie ls” bit ode Need “m people look a s 25-40. These residents, age
4
Model: Kim, primary front view
Interior Style: The overall shots feel light, bright, and colorful. They feel fresh, colorful and young. Styled but not stuffy. Photography Style: Camera angles are varied. Make it feel like a blog post. Close up of food, far away (of room) people are in casual conversation. Sometimes they look at camera, but not all of them all the time. Their bodies are framed in the shot in diverse poses. Make sure to change the angle on Kim. Sometimes facing forward, sometimes profile. Even top view (IE pool). Model/Kim Style: Looks pretty and approachable, stylish as a person to aspire to be but one that you want to be friends with.
MAVEN SHOT LIST UPDATED | FEBRUARY 11, 2015 | 2
PHOTO ART DIRECTION
IAL)
SHOT 3 -6 ESSENTIAL
3
Establishing Shot: Cover of brochure
RTY (ESSENT
old.
e Location: n/Patio/Loung ty Deck. Garde Outdoor Ameni al Eating. Seating. Inform
Location: Poolside. In Pool. Look: Drinking a coconut or refreshing drink. Hat. Face is mysterious, half covered. Elegant bathing suit. Not too revealing.
en Look: se shots are tak gathering. The Happy people purchase them. not can so el, from W hot
5
Photo style: light. Last rays of sun Afternoon Light. ing. Important people gather ns, not all Some shots of sio nt facial expres to have differe s. Some shots ntic interaction the , like Au ng. ghi lau can be details niture. Others can be just fur s. sse gla g kin girls clin
Extra Details: Bendy straw with a unique welcome message
7 (OPTIONAL)
SHOT 2 IMPORTANT (URBAN FEEL, NOT POOL)
6
Page 2, inside front cover
Model: Kim, front/angle view looking down Location: Anywhere. Background not essential, but a real location that feels like the site is a plus Look: Looking Cool, in a stylish outfit and sunglasses. “Aspiration Fashion” that belongs at brunch with girls or dinner date with boyfriend. Not too fancy, but definitely cool. Notes: Can also buy this exact photo from stocksy.
MAVEN SHOT LIST UPDATED | FEBRUARY 11, 2015 | 3
OT MAVEN SH
D LIST UPDATE
| FEBRUARY
4 11, 2015 |
1 DAY PHOTOSHOOT 2250+ PHOTOS 30 WARDROBE CHANGES 25 CUSTOM WATERCOLORS 18 HOURS 12 STAGED SHOTS 6 VENUES 6 VOLUNTEER MODELS 5 FASHION ASSISTANTS 3 MAKEUP ARTISTS 3 INTERIOR STYLISTS 2 FASHION STYLISTS 1 PHOTOGRAPHER 1 ILLUSTRATOR FROM BULGARIA 1 CELEBRITY HUSBAND
1 “IT” GIRL
INTERIORS
INTERIORS
MARKETING MATERIALS
LOOK BOOK MAGAZINE FASHION BROCHURE/LOOKBOOK “YOUR MAVEN LIFE” FLEXIBLE UNIT PLANS FOLDER + LOOSELEAFS FUN GIVEAWAY POSTCARD ACCORDION
THE FINAL BROCHURE
This is
WHER
E YOU
YO U R
“I T ” LI FE
WANT TO LIV E
Living at STA R Maven TS H E signifies RE the good Maven things in is Sunn life. y an She is co d Comfo rtable. nducive to a relax ing, evolv Maven ing lifesty is Lifes le that tyle Dr She is a allows on iven. hangou e to grow t, whos . e amen ities ex Maven te nd beyo is Crea nd the co tive. Embrac nfines of ing color her abod and sty e. le, she is a venue Maven is Glob for crea al. tives, ar Combin tists an ing elem d admire ents of rs of de explora sign. tion and Maven travel, sh is Mod ern and e brings She is a Happy. interna haven, tional cu an ideal lture to space to Manila. live, wo rk, play and lea rn.
AR TI ST
’S PE RS PE
CT IV E
Your It Life
LOR ds. IN BO LD CO To meet new frien YO UR LIF E enjoy the pool. s out. A place to wants, your need to hang ed to fit your You want a place has been refashion To LIVE. Maven To be creative. ambitions. and your unique
TY BRU NCH HOS T A PRET
E RAYS CATC H SOM
Living It
THE E X P LO R ER THE V IS IO N A RY THE S O C IA L IT E THE L EADE R TH E R IG H T
PL
AC E A You are T YO U growing R R IG , and yo you the H T TI ur home option ME should of studio or a big grow wi s while ger place th you. you live as you Maven out your “plant so gives Maven social life me root has it all “on the s.” for you, whereve go” whateve r your life r your sta is going ge in life . ,
GE T LO ST IN A GO OD
BO OK
PE CT IVE T’S PE RS S M AR TIS INT ER IOR BE DR OO BY HE IM DE SIG N
INT ER IOR
L IV IN G S T U DMIO 3 SQ FT | 25 8- 33 24 -3 1 SQ
r night beg LS where you UR WAL r place is e all your ND YO filled. You e to captur VE BE YO ar is always and storag YO U LI your calend ugh space the go, and are. n. With eno
ins CHAT
is on dow lorer you Your life nd winds be The Exp your weeke w you to and where studios allo , Maven’s memories
ROOM
AR TIS
T’S PE RS PE
CT IV E
AR TIS
CRAFT
S CT IVE PE RS PE INT ER IOR AR TIS T’S BY HE IM DE SIG N INT ER IOR
ROOM
Active Life
YO U A RE W H ER E Mav
AR TIS
T’S PE RS PE
CT IV E
YO U LI en is de signed VE wanderi to mimi c a bout ng life. The curat ique ho pattern tel aesth ed s, while etic that global tou interiors are fill matches ed with ches en your ev eclectic hance th er art and e mode colorful rn back drop.
T’S PE RS PE
CT IV E
THE FOLDER
THE POSTCARDS
THE LAUNCH
TO BE CONTINUED...