Amplifying market reach through free webinar hosting
The corporate world has seen a massive turnaround in its operations, due to the advent of the internet. Many different forms of communication and interaction are being used by different organizations to increase their market share and effectively reach out to potential customers. The internet has revolutionized the way companies market their products. Webinars are one of the most effective digital marketing tools as it allows companies to reach out specifically to potential customers and engage them in a conversation that can eventually translate into a sale.
How can one use free webinar hosting to amplify market reach? ● ● ● ●
By conducting seminars on relevant or related topics By conducting discussions and encouraging dialogue It is ideal for product demonstrations and it encourages feedback in real time. Sign up services at the end or beginning of a webinar allow companies to create a database of potential clients. ● For market research
To maximize the potential of a webinar for marketing, it is important for companies to use it for some form of market research. Research is a key aspect, which determines the success of any product, brand, service or project and webinars are perfect for this as they allow real time feedback and engagement.
How can a free online meeting be used as a research tool?
● Conduct a session that is subtly related to the topic in order to steer participants towards a particular product or service and then take note of their reactions. ● Q&A sessions for product reviews or feedback. ● Engage existing customers to understand their attitude and loyalty to the brand.
In order for a webinar to be truly effective, a large audience is required. Whether you are using the webinar for market research or to generate sales or leads, it is crucial that your webinar reaches out to as many people as possible. Promoting your webinar effectively is vital to accomplish this end.
How can online meeting services be promoted effectively online?
● Promote your webinar on social media. Create an event page on all major social media platforms, and send out reminders periodically. ● Don’t underestimate the power of an email. A well written, well thought out email is a great way to capture the interest of potential attendees. ● Procure a list of regular attendees and promote your webinar to them. ● Promotion on forums and blogs are also a great way to connect with potential attendees.