Sometimes you may have a great topic to discuss, ideas to share and the best of software but you webinar may still fall flat. It’s difficult to predict one particular reason for it, as there can be many reasons behind a failed webinar. Over the past few years professionals who regularly attended and conducted webinars have reported that those with catchy titles not only saw a vast number of attendees but also were also more likely to be successful. And why not, don’t we read e-mails with catchy titles? Don’t we pick up books that have a catchy title at the book store?
Here are few ways on how to make catchy and powerful titles for your webinars
1. Start with an action verb The best way to attract attention through the title is to use a call to action. In order to trigger the desire of the reader make sure the title begins with an action verb. For example- a title like “Tricks to host a successful webinar” will generate more attention. 2. Start with “how to” This is the most widely used format for searching on the internet and also the best to get desired results. Start the title of your free webinar with “how to” since the basic aim of most webinars is to teach people something.
3. Include searchable keywords In the internet world one thing that works are keywords. In your title make use of keywords that are more likely to be searched by people. Using the right keyword can attract the attention of major search engines, thereby making more people notice your event.
4. Keep it short Nobody likes to read long and complex sentences. The trick is to deliver most information using minimum words. Be clear about your topic and let it reflect in the title of your webinars. A really long title is difficult to remember and can easily make people lose interest.
5. Use odd numbers Start your title with an odd number. Something like, “ 7 tricks to host a successful webinar” if you are planning to present only 7 tricks. Odd numbers are more appealing than even numbers and it is also necessary to keep these digits below 10. There’s no specific explanation as to why odd numbers work but you can increase the size of your audience by using numbers like 3, 5 and 7 in the title of your webinars.
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