How free webinar services have changed over the years
With the advent of the internet and its penetration around the globe, competent business organizations readily discovered the opportunities it offered for interaction with the target audiences. A new way of sharing information, which was also costeffective and time saving came into existence — video conferencing. Within years, online seminars and web based conferences had revolutionized the culture of business communication. An increasing number of organizations started broadcasting seminars and lectures which could be accessed over the internet, with very high return on investment in terms of client conversion.
However, webinars also faced certain limitations. Various factors prevented them from reaching their critical audience base, informing the broader audience about the broadcast and retrieving feedback from the attendees. However, the scenario has changed today. Webinars have evolved and come a long way in the past 2 decades. Not only have they transcended certain limitations the webinars of the previous decades faced, but they have also developed into one of the smartest methods for business communication. Let’s have a look at the ways web conferences have changed over the years. Webinars: then and now 1. Technological advancement Tremendous advancement in the domains of world-wide connectivity, point-to-point accessibility and cloud-based storage have truly upgraded the way webinars are conducted today. Large-scale web conferences are being held over a global network in real time, which was quite unthinkable a few decades ago when playback conferences prevailed. With the introduction of free webinar services, the scope and reach of webinars have increased exponentially as well.
2. Push strategy Webinars, from the 1990s to the early 2010s witnessed a critical shift in their approach to marketing. In the beginning, webinars were regarded as assets, and the audience was encouraged to access those on their own. On the other hand, today organizations invest much in pushing webinars and endeavour to make them highly accessible to a wider audience.
3. The enthronement of dialogue A web seminar today is not a lecture anymore. It is more of a two-way dialogue between the host and the audience. Instead of being a conventional dissemination of information by a speaker, the present convention dictates the customization of the content in sync with the flow of discussion with the audience.
4. Interactive tools The development in interactive tools has grown at a staggering pace. Today, free webinar tools like multi window discussions, live opinion polls, online surveys etc. have taken the interactivity promised by webinars to the next level.
5. Pertinent follow-ups Webinar organizers today have started paying increasing attention to the power of feedback acceptance and follow-up web meetings. These follow up activities increase the credibility of the organization in the industry and collecting pertinent information and feedback from the target audience. For more information visit : https://www.bigmarker.com/