Businesses can be segregated into two main categories – businesses that cater to consumers (B2C) and businesses that provide services to other business (B2B). Businesses that cater to consumers include most FMCG or consumer goods providers that are more or less a part of our daily lives. Since we use these products everyday in one way or the other, the competition is stiff in this segment. As a result, there are a lot of exhaustive advertising campaigns that are designed to ensure that the product or service concerned is always within the consumers’ sights. However, the same cannot be said in the case of B2B products and services. Here, a business entity is a seller as well as buyer. The players of this business are very niche, and hence business development strategies are created accordingly. To capture maximum market share, B2B firms implement subtle promotional and marketing tactics. One such innovative marketing tool has been a free webinar service, which has been effectively used to attract the attention of other businesses.
It may not be possible for B2B businesspersons to reach out to its customers conveniently like their B2C counterparts. So, in order to communicate their message to customers (other businesses), B2B owners use free webinar software to expand their reach to as many customers possible (existing and potential) at a single time. B2B owners invest a lot in webinar activities as it gives them a broad range of opportunities to convert potential customers into existing clients. Another reason video conferencing is gaining a good reputation is that it provides many benefits to B2B honchos. They can take as long as they need to put forth their case to potential customers. Web conferencing platforms are usually used to announce the future plans of companies and give the consumers a complete overview of the company’s mission, vision and current objectives. This is where web conferencing scores above television commercials of the B2C segment.
In the recent past, B2B industries have implemented some smart marketing strategies to cement their position in their respective fields. Video conferencing solutions have facilitated this process and helped them achieve their objectives. These solutions are one of the many reasons why the business to business industry has flourished over the past decade.