Media is one of the pillars of society. It holds the responsibility of conveying the current affairs correctly, impartially to the society. In this process, with changing times, media had to evolve.
Media came to the forefront with the invention of printing press, an extraordinary discovery that marked the renaissance of the modern history of mankind. Pamphlets, flyers, circulars were used to convey notifications by the government or royal family. Slowly, newspapers entered the business and comprised what we call today, the print medium.
At the dawn of 20th century, the birth of radio was already ‘big’ news in the world of communication. New possibilities of using radio as a communication tool were by now gaining momentum. With improved features and developed specifications, radio became a popular tool among the masses, thus probably becoming the first ‘tech gadget’ of the 20th century. Radio was extensively used as an audio medium during the First World War and Second World War. As radio became a mainstream medium, other inventions like camera, television set and telephone also rose to popularity. Television, in particular, garnered a lot of interest as the news, the only broadcast then, was not only heard similar to radio, but could also be watched.
For following few decades, the existing broadcast media, consisting of radio and TV integrated several innovations. However, it was with the advent of internet that changed the course of media and communication. Internet opened the floodgate of information from all across the globe, right at the click of the mouse. By the last decade of 20th century, internet became an important platform of communication and learning for people. New skills could now be easily learned right at the click of the mouse. People could now connect with each other from any part of the world thanks to free web conferencing. Video conferencing was also used by many broadcasters to telecast major happenings of the world. So much is video conferencing free of technical hurdles that many global initiatives are launched and aired live using this technology.
Communication and broadcast media has really changed due to the web conferencing facility that it offers to the world. Had it not been the free webinar service that constant innovation has come up with, global community would have been deprived of the enriching wealth of knowledge from all the corners of the world.