Six steps to hosting an amazing webinar
A perfect webinar refers to an online presentation which is delivered to a substantial number of people in an interactive manner. At the same time, the webinar must offer a significant contribution in adding value to the efforts of fulfilling organizational objectives. Needless to say, for designing and delivering a successful webinar, the host needs to adopt a systematic approach. Here are six simple steps to hosting the perfect webinar.
Step 1: Decide on the purpose of the webinar • The primary step is undoubtedly to identify the purpose of the webinar
and understand in what way it would benefit the organization.
• It demands evaluation of the subject selected for the webinar and how
well it fits in the purpose.
• A webinar with a purpose which would contribute very little to the
organization surely needs reconsideration.
Step 2: Determine the right audience for the webinar The next step would undoubtedly be recognizing the most important target audience for the webinar. It involves a survey of all the possible market segments and selecting the most profitable one.
Step 3: Attract traffic • One of the most important steps towards achieving the perfect webinar
is to attract a considerable number of participants who would prove to be resourceful for the organization.
• This step involves the employment of various marketing techniques
like e-mail marketing, digital advertisements, cold calling etc. to invite participants from among the target audience.
Step 4: Assemble a competent team for hosting the webinar • The success of a webinar is never certain without a team well-equipped with
the knowledge and expertise to handle the webinar and manage all its technicalities.
• A complete webinar team should consist of an eloquent speaker, a technical
support and a query handler. These roles can be played by the host him/herself or different persons might be engaged for the same. An important thing the team should never forget is that a video conferencing free trial is required for a practice session, in order to familiarize themselves with all the webinar platforms and other digital tools.
Step 5: Create an engaging presentation The next step would be to design a presentation with high quality interactive content, replete with adequate attention grabbing infographics. The presentation should also include tools like opinion polls, quizzes and other such engaging exercises.
Step 6: Deliver the presentation • The final step is to deliver the presentation in the right way. The
presenter needs to be proactive enough to keep the audience glued to the screen. The effectiveness of a video conferencing free online, undoubtedly depends on the way it is presented in real time.
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