Using web conferencing for digital marketing
According to a recent study conducted on B2B content marketing, webinars are the second highest marketing tactic in terms of effectiveness. For this very reason, marketers have now begun to explore beyond the traditional platforms of marketing like blogs, e-books and social media posts. Webinars are one of the best ways to keep in touch with prospects as well as showcase the expertise of your brand in the industry. However, in order to make any digital marketing webinar successful you need to follow some tips and steps, few of them are listed below.
1) Determine your goal
Using webinars to market your products and services is one of the best marketing tactics. This can bring new leads or even build your reputation in the industry. The first step is to decide what you are trying to gain from the webinar, such as getting a specific number of leads. Once you have a specific goal, the following steps will easily fall into place.
2) Stay focused
Now that you have your goal and topic for the webinar, explore it as much as you can. Instead of trying to accommodate a range of different topics, stick to one very specific topic and go in-depth. Web conferencing and webinars are usually an hour long, if the presenter tries to speak on a broad topic, chances are they’ll end up skimming the surface rather than giving valuable information.
3) Choose the right platform In order to get the best from your determined goal it’s also important to choose the right platform for this. Look for a webinar platform that is equipped with the latest technology, so that maximum people can get access to it. A free platform will usually have various drawbacks and irritating ads. A paid one on the other hand will not only be convenient to use but will also offer a number of benefits.
4) Rewards for participation The best way to get maximum attendees is to reward them for participation. Mention in the invitation all the benefits they will gain from attending this webinar. This is also a good way to build a positive reputation about your brand or product in the industry. You can give away related e-books, coupons and other special offers as well.
To know more click here : Free Web Conferencing